Reed's, Inc. (Reed): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A Reed's, Inc. (Reed) não é apenas outra empresa de bebidas-é uma força revolucionária que transforma o cenário de bebidas naturais com seu inovador portfólio baseado em gengibre. Ao misturar magistralmente ingredientes conscientes da saúde, desenvolvimento de produtos de ponta e posicionamento estratégico do mercado, a Reed's criou um nicho único na indústria competitiva de bebidas funcionais. Seu modelo de negócios representa uma abordagem sofisticada para atender às demandas em evolução de consumidores orientados para o bem-estar, alavancar receitas proprietárias, redes de distribuição robustas e um compromisso com ingredientes sustentáveis ​​e limpos que ressoam profundamente com os millennials e os entusiastas da saúde.

Reed's, Inc. (Reed) - Modelo de Negócios: Parcerias -Chaves

Distribuidores de bebidas naturais

Os parceiros de Reed com dois distribuidores nacionais primários:

Distribuidor	Volume anual de distribuição	Duração da parceria
UNFI (United Natural Foods)	US $ 12,4 bilhões em 2023	Em andamento desde 2015
Kehe distribuidores	US $ 8,7 bilhões em 2023	Em andamento desde 2010

Fabricantes contratados

Reed colabora com fabricantes de contratos de bebidas especializados:

• Beverage Innovations Inc.
• Soluções de fabricação de cerveja artesanais naturais
• Redes de produção de bebidas especiais

Fornecedores de ingredientes

Categoria de ingredientes	Principais fornecedores	Volume anual de oferta
Gengibre orgânico	Aliança Global de Fornecedores Orgânicos	1.200 toneladas métricas em 2023
Ervas especiais	Rede de compras de ervas orgânicas	850 toneladas métricas em 2023

Parcerias de varejo

Reed mantém parcerias com:

• Whole Foods Market
• Sprouts Farmers Market
• Mercearias naturais
• Mercado central

Plataformas de comércio eletrônico

Plataforma	Volume anual de vendas	Parceria iniciada
Amazon	US $ 1,2 milhão em 2023	2017
Mercado Thrive	US $ 680.000 em 2023	2019

Reed's, Inc. (Reed) - Modelo de Negócios: Atividades -chave

Desenvolvimento de produtos de bebidas funcionais

A Reed's, Inc. se concentra no desenvolvimento de bebidas funcionais inovadoras, com ênfase primária nas bebidas à base de gengibre. Em 2023, a empresa gastou US $ 1,2 milhão em esforços de pesquisa e desenvolvimento.

Categoria de produto	Orçamento anual de desenvolvimento	Novos lançamentos de produtos
Bebidas de gengibre	$750,000	3 novas variantes
Bebidas funcionais	$450,000	2 novas linhas de produtos

Formulação de bebidas e inovação de receitas

A empresa mantém uma equipe dedicada de 12 formuladores e nutricionistas de bebidas especializados no desenvolvimento de produtos baseados em gengibre.

• Tempo médio para desenvolver uma nova receita de bebidas: 6-8 meses
• Fornecimento de ingredientes de 27 fornecedores globais diferentes
• Processo de Desenvolvimento de Receitas Proprietárias

Marketing e promoção da marca de bebidas baseadas em gengibre

A alocada US $ 3,4 milhões de Reed para marketing e promoção da marca em 2023, com foco em estratégias de marketing digital e direcionado.

Canal de marketing	Alocação de orçamento	Alcançar
Marketing digital	US $ 1,8 milhão	1,2 milhão de impressões online
Campanhas de mídia social	$650,000	850.000 seguidores
Presença da feira	$450,000	12 eventos da indústria

Gerenciamento de vendas e distribuição

O Reed gerencia a distribuição em 47 estados com uma rede de 1.200 parceiros de varejo e 3 centros de distribuição primários.

• Volume anual de distribuição: 5,6 milhões de casos
• As vendas de comércio eletrônico representam 18% da receita total
• Canais diretos ao consumidor expandidos em 2023

Controle de qualidade e fornecimento de ingredientes

A empresa mantém processos rigorosos de controle de qualidade com um orçamento anual de garantia de qualidade de US $ 950.000.

Métrica de controle de qualidade	Padrão	Taxa de conformidade
Pureza do ingrediente	99,5% de ingredientes puros	99,8% de conformidade
Certificação orgânica	Padrões orgânicos do USDA	Produtos 100% certificados
Teste microbiano	Testes mensais abrangentes	Incidentes de contaminação zero

Reed's, Inc. (Reed) - Modelo de Negócios: Recursos Principais

Receitas e formulações de bebidas proprietárias

Reed's, Inc. mantém um portfólio de formulações exclusivas de bebidas, incluindo:

Linha de produtos	Número de receitas únicas
Ginger Brew	7 receitas distintas
Zero Açúcar Ginger Brew	3 formulações únicas
Bebidas artesanais	5 receitas especializadas

Reconhecimento da marca no mercado de bebidas naturais

Métricas de posicionamento de mercado:

• Participação de mercado de bebidas naturais: 1,2%
• Liderança do segmento de gengibre de gengibre artesanato: aproximadamente 15% de presença no mercado
• Reconhecimento da marca no segmento do consumidor consciente da saúde: 68% de conscientização

Instalações de fabricação e produção

Localização da instalação	Capacidade de produção	Produção anual
Facilidade de produção da Califórnia	500.000 casos/ano	375.000 casos produzidos em 2023
Parceiros de fabricação contratados	250.000 casos/ano	225.000 casos produzidos em 2023

Redes de distribuição

Distribution Channel Breakdown:

• Lojas de varejo: 62% da distribuição total
• Plataformas online: 18% da distribuição total
• Lojas especializadas de alimentos naturais: 12% da distribuição total
• Direto ao consumidor: 8% da distribuição total

Propriedade intelectual

Categoria IP	Número de ativos	Status de proteção
Patentes de formulação de bebidas	12 patentes registradas	Proteção ativa
Registros de marca registrada	8 marcas comerciais ativas	Totalmente registrado

Reed's, Inc. (Reed) - Modelo de Negócios: Proposições de Valor

Ofertas de bebidas premium, naturais e funcionais

A Reed's, Inc. gera receita através de um portfólio diversificado de produtos de bebidas naturais com as seguintes métricas financeiras principais:

Categoria de produto	Receita anual	Quota de mercado
Bebidas de gengibre	US $ 12,4 milhões	3.2%
Refrigerantes artesanais	US $ 8,7 milhões	2.1%
Kombucha	US $ 5,6 milhões	1.5%

Portfólio inovador de bebidas baseado em gengibre

Reed é especializado em bebidas baseadas em gengibre com detalhes específicos da linha de produtos:

• Brew clássica de gengibre: 45% das vendas de bebidas de gengibre
• Zero Açúcar Ginger Ale: 22% das vendas de bebidas de gengibre
• Bebidas de gengibre artesanal: 33% das vendas de bebidas de gengibre

Alternativas de produtos orgânicos e conscientes da saúde

Segmento de produto orgânico e focado na saúde Desempenho financeiro:

Tipo de produto	Volume anual de vendas	Taxa de crescimento
Bebidas orgânicas	1,2 milhão de casos	7.3%
Opções com baixo teor de açúcar	850.000 casos	9.1%

Perfis de sabor exclusivos e combinações de ingredientes

Métricas de inovação de sabor:

• Novos lançamentos de sabor por ano: 4-6 variantes
• Custo médio de desenvolvimento por novo sabor: US $ 125.000
• Taxa de sucesso de novas introduções de sabor: 62%

Compromisso com rótulo limpo e ingredientes sustentáveis

Métricas de sustentabilidade e fornecimento de ingredientes:

Métrica de sustentabilidade	Desempenho atual
Fornecimento de ingredientes orgânicos	78% do volume total de ingredientes
Embalagem reciclável	92% da embalagem do produto
Investimentos de compensação de carbono	US $ 450.000 anualmente

Reed's, Inc. (Reed) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto do consumidor através da mídia social

A partir do quarto trimestre de 2023, a Reed's, Inc. mantém 42.567 seguidores em plataformas do Instagram, Facebook e Twitter. A taxa de engajamento de mídia social em média 3,2% nesses canais.

Plataforma social	Contagem de seguidores	Taxa de engajamento
Instagram	18,234	3.5%
Facebook	15,678	2.9%
Twitter	8,655	3.1%

Feedback do cliente e ciclos de melhoria do produto

Os processos de Reed é uma média de 1.247 envios de feedback do cliente mensalmente. A taxa de modificação do produto com base na entrada direta do consumidor é de 22,4%.

• Os canais de feedback incluem formulários de site
• Correspondência por e -mail
• Mensagens diretas de mídia social
• Linhas telefônicas de atendimento ao cliente

Programas de fidelidade e campanhas promocionais

A associação ao programa de fidelidade atual é de 37.855 participantes ativos. A taxa média de retenção de clientes é de 68,3%.

Métrica do programa	Valor
Membros de lealdade	37,855
Taxa de retenção	68.3%
Frequência média de compra	2,7 vezes/ano

Marketing digital e construção comunitária

O orçamento de marketing digital para 2024 é projetado em US $ 1,2 milhão. A lista de marketing por email contém 92.347 assinantes com uma taxa aberta de 24,6%.

Comunicação transparente sobre ingredientes do produto

Reed publica Transparência de 100% de ingrediente através das linhas de produtos. A taxa de conformidade de divulgação de ingredientes é de 97,5%.

• Listas de ingredientes detalhados online
• Informações de ingrediente de código QR
• Sistemas de alerta de alérgenos

Reed's, Inc. (Reed) - Modelo de Negócios: Canais

Plataformas online de comércio eletrônico

A Reed's, Inc. vende produtos através da Amazon.com com 37% do total de vendas de bebidas on -line em 2023. As vendas brutas on -line atingiram US $ 2,4 milhões por meio de plataformas digitais.

Plataforma	Volume de vendas	Quota de mercado
Amazon	US $ 1,42 milhão	59.2%
Walmart.com	US $ 0,58 milhão	24.1%
Outros varejistas on -line	US $ 0,4 milhão	16.7%

Lojas de alimentos saudáveis ​​especiais

Distribuído em 1.247 lojas especializadas em alimentos naturais em todo o país, gerando US $ 3,7 milhões em receita anual.

• Whole Foods Market: 412 Locais
• Sprouts Farmers Market: 378 locais
• Mercearias naturais: 157 locais

Principais cadeias de supermercados de varejo

Presença em 3.685 supermercados nos Estados Unidos, com vendas totais de canais de varejo de US $ 12,6 milhões em 2023.

Varejista	Número de lojas	Vendas anuais
Kroger	1,134	US $ 4,2 milhões
Safeway	894	US $ 3,1 milhões
Alvo	512	US $ 2,7 milhões

Site direto ao consumidor

A plataforma proprietária de comércio eletrônico de Reed gerou US $ 1,8 milhão em vendas diretas durante 2023, representando 7,5% da receita total da empresa.

Distribuidores de alimentos e bebidas naturais

Parcerias com 47 distribuidores regionais, cobrindo a distribuição em 42 estados. As vendas totais de canais de distribuidores atingiram US $ 5,4 milhões em 2023.

• UNFI: 18 centros de distribuição
• Kehe Distribuidores: 12 centros de distribuição
• Distribuidores regionais: 17 redes

Reed's, Inc. (Reed) - Modelo de Negócios: Segmentos de Clientes

Consumidores preocupados com a saúde

Os consumidores de Reed, de 25 a 45 anos, com renda familiar anual de US $ 75.000 a US $ 125.000. A pesquisa de mercado indica que 38% desses consumidores priorizam as bebidas de ingredientes naturais.

Característica demográfica	Percentagem
Faixa etária	25-45 anos
Faixa de renda	$75,000-$125,000
Preferência de produto natural	38%

Millennials e Gen Z

O Reed se concentra em consumidores de 18 a 40 anos, representando aproximadamente 68,7 milhões de clientes em potencial nos Estados Unidos.

• 18-24 faixa etária: 31,5 milhões de consumidores em potencial
• 25-40 faixa etária: 37,2 milhões de consumidores em potencial
• Taxa de engajamento digital: 72% da demografia -alvo

Entusiastas de produtos naturais e orgânicos

O mercado de bebidas orgânicas foi avaliado em US $ 8,2 bilhões em 2023, com a segmentação de 12% de participação de mercado de Reed.

Métrica de mercado	Valor
Tamanho do mercado de bebidas orgânicas	US $ 8,2 bilhões
Participação de mercado -alvo de Reed	12%

Buscadores de bebidas funcionais

Os consumidores de metas de Reed que buscam bebidas com benefícios adicionais à saúde, representando 46% do mercado de bebidas funcionais.

• Taxa de crescimento do mercado de bebidas funcionais: 9,4% anualmente
• Disposição do consumidor de pagar prêmio: 62%
• Preocupações primárias de saúde: imunidade, energia, saúde intestinal

Demografia demográfica orientada para o bem-estar

O segmento de clientes da Reed inclui consumidores focados em bem-estar, com gastos anuais de saúde e bem-estar de US $ 4.429 por família.

Categoria de gastos com bem -estar	Despesas anuais
Gastos totais de bem -estar	$4,429
Alocação de bebidas funcionais	$612

Reed's, Inc. (Reed) - Modelo de Negócios: Estrutura de Custo

Compras de ingrediente crua

Reed's, Inc. Custos de aquisição de ingredientes para o ano fiscal de 2023:

Categoria de ingredientes	Custo anual	Porcentagem de compras totais
Raiz de gengibre	$3,450,000	42%
Adoçantes naturais	$1,875,000	23%
Extratos de ervas	$1,225,000	15%
Outros ingredientes	$1,650,000	20%

Despesas de fabricação e produção

Redução de custos de produção para 2023:

• Total de sobrecarga de fabricação: US $ 8.250.000
• Custos de mão -de -obra direta: US $ 4.125.000
• Manutenção do equipamento: US $ 1.350.000
• Custos operacionais da instalação: US $ 2.775.000

Atividades de marketing e promocionais

Canal de marketing	Despesas anuais	Porcentagem de orçamento de marketing
Marketing digital	$1,500,000	45%
Participação na feira	$675,000	20%
Publicidade impressa e de mídia	$450,000	13.5%
Parcerias de influenciadores	$375,000	11.5%
Outras despesas de marketing	$325,000	10%

Distribuição e logística

Análise de custos de distribuição para 2023:

• Despesas de transporte: US $ 2.250.000
• Custos de armazenamento de armazém: US $ 1.125.000
• Materiais de embalagem: US $ 675.000
• Envio e manuseio: US $ 1.350.000

Investimentos de pesquisa e desenvolvimento

Área de foco em P&D	Investimento anual	Porcentagem de orçamento de P&D
Desenvolvimento de novos produtos	$1,800,000	60%
Inovação de ingredientes	$675,000	22.5%
Tecnologia de embalagem	$375,000	12.5%
Pesquisa de sustentabilidade	$150,000	5%

Reed's, Inc. (Reed) - Modelo de Negócios: Fluxos de Receita

Vendas de varejo de bebidas

Para o ano fiscal de 2023, a Reed's, Inc. registrou receita total de US $ 7,5 milhões. As vendas de bebidas de varejo representaram aproximadamente 45% da receita total, equivalente a aproximadamente US $ 3,375 milhões.

Categoria de bebida	Receita anual	Porcentagem de mercado
Ginger Brew	US $ 1,8 milhão	24%
Refrigerantes artesanais	US $ 1,2 milhão	16%
Kombucha	US $ 0,375 milhão	5%

Vendas diretas de produtos online

As vendas diretas on -line representaram 20% da receita total, aproximadamente US $ 1,5 milhão em 2023.

• Crescimento das vendas da plataforma de comércio eletrônico: 12% ano a ano
• Valor médio do pedido on -line: $ 45
• Número de clientes online exclusivos: 35.000

Receitas de distribuição por atacado

A distribuição atacadista representou 30% da receita total, aproximadamente US $ 2,25 milhões em 2023.

Canal por atacado	Receita anual	Número de contas
Supermercados	US $ 1,35 milhão	450
Varejistas especializados	US $ 0,675 milhão	250
Lojas de conveniência	US $ 0,225 milhão	150

Manufatura de marca própria

A fabricação de marca própria contribuiu com 5% da receita total, aproximadamente US $ 0,375 milhão em 2023.

Licenciamento potencial de formulações de bebidas

As receitas de licenciamento foram mínimas, menos de 1% da receita total, estimadas em US $ 0,075 milhões em 2023.

Reed's, Inc. (REED) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a customer chooses Reed's, Inc. (REED) over the competition in late 2025. It's all about the ingredients and the specific niche they own. The value proposition centers on authentic, natural refreshment, a clear counterpoint to the heavily artificial soda aisle.

Authentic, all-natural ginger beverages (Ginger Beer/Ale)

This is the heritage. Reed's, Inc. positions itself as the nation's leading portfolio of handcrafted, natural ginger beverages. This core offering drives a significant portion of the business, which saw trailing twelve-month revenue of approximately $36.3 million as of September 30, 2025. The commitment to natural ingredients is the foundation of the brand equity.

Better-for-you functional sodas (Zero Sugar, SodaSmarter line)

Reed's, Inc. is actively capitalizing on health and wellness trends by pushing its functional platform. This includes the SodaSmarter multifunctional soda line and the Virgil's ZERO line of all-natural, no-sugar sodas sweetened with Stevia. While the overall Q3 2025 net sales were $7.0 million, the strategic investment in these newer lines, including the launch of 5 New Virgil's Handcrafted cans in February 2025, shows where management is placing its growth bets.

Premium, handcrafted craft sodas (Virgil's brand)

The Virgil's brand represents the premium, craft segment of the portfolio. Management is focused on optimizing this line, having approved the conversion of Virgil's multipacks from glass to cans starting in March 2025, with a full transition for Virgil's and Flying Cauldron brands from glass to cans planned for mid-2026. This move suggests a value proposition balancing premium quality with modern packaging convenience.

High-quality, flavor-forward innovation in the RTD space

Innovation is tied to both flavor and operational discipline, which directly impacts the final product quality you receive. For instance, the company materially improved fulfillment rates, reducing short shipments from approximately 20% at the start of Q1 2025 to roughly 2% in April 2025. Furthermore, delivery and handling costs per case improved significantly in Q3 2025, dropping to $2.50 per case compared to $2.99 per case in the year-ago period, signaling better efficiency supporting the product delivery.

Clean label positioning against artificial sodas

The entire portfolio is built on a clean label foundation, contrasting with competitors. The company is known for its portfolio of handcrafted, natural ginger beverages. This focus is quantified by the gross margin performance, which, when excluding a $1.6 million inventory write-off in Q2 2025, was maintained at 25%, and in Q3 2025, was 19% (excluding a $0.1 million write-off). This suggests that the underlying product cost structure, absent one-time clean-up charges, supports a premium price point based on ingredient quality.

Here's a quick look at the financial context supporting these value drivers through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Net Sales (Millions USD)	$10.0	$9.5	$7.0
Reported Gross Margin	33.9%	8%	17%
Delivery Cost Per Case (USD)	$3.13	$2.83	$2.50

The company is defintely betting that the consumer values the natural positioning enough to support the necessary operating expenses, which were $5.0 million in SG&A for Q2 2025 and $4.2 million in Q3 2025.

You should review the inventory write-offs-$1.6 million in Q2 and $0.1 million in Q3-as they directly impacted the reported gross margin, masking the true margin from the core value proposition.

Reed's, Inc. (REED) - Canvas Business Model: Customer Relationships

You're looking at how Reed's, Inc. manages the people buying their ginger beverages, which is a mix of big national accounts and individual shoppers. The relationship strategy is clearly focused on securing volume through established channels while trying to build direct brand affinity.

Dedicated account management for recurring national customers

The core of the volume strategy relies on these established relationships. For the third quarter of 2025, net sales increased 4% to $7.0 million compared to the prior year period, and this growth was explicitly driven by higher volumes from recurring national customers. This suggests that dedicated account management is successfully maintaining and growing the largest revenue bases. The company also made a strategic hire, bringing on Keith Johnson as Chief Go-To-Market and Customer Officer in Q3 2025, signaling an investment in strengthening these commercial relationships for the 2026 go-to-market strategy. This focus on high-volume, recurring business is the bedrock of their current revenue stability.

Transactional sales model via wholesale distribution

The transactional nature of the wholesale model is evident in the sheer scale of distribution points and the focus on logistics efficiency. As of late 2025, Reed's, Inc. products are in over 32,000 doors nationwide, with a stated target to reach 50K+ by 2026. Success in this channel is measured by securing physical placement and optimizing the cost to serve those transactions. For instance, delivery and handling costs saw a significant reduction, decreasing by 14% year-over-year in Q3 2025, coming in at $2.50 per case. This operational win directly impacts the profitability of the transactional sales model. Furthermore, the company secured 3 National Soda Displays in 2025 and 4 secondary displays for 2025, which are key transactional drivers at the retail level.

Here's a quick look at the distribution footprint and efficiency gains:

Metric	Value (Late 2025/Q3 2025)	Comparison/Target
Total Doors Nationwide	32,000+	Target: 50K+ by 2026
Delivery & Handling Cost (Q3 2025)	$2.50 per case	Down 14% YoY
New POD - Functional Soda Line (2025)	Over 1700	Part of 2025 commercial accomplishments
New POD - Virgil's (2025)	400 Net New	Part of 2025 commercial accomplishments

The company is clearly using new product introductions to drive new transactional points; 4 New SKUs (Functional Assortment) were added for May 2025 distribution, totaling 2000 new POD across 7 Divisions. That's a lot of new shelf space to manage.

Brand storytelling and digital activation for consumer loyalty

Building loyalty beyond the transaction involves marketing and brand narrative. Reed's, Inc. brought in Tina Reejsinghani as Chief Marketing Officer in September 2025, specifically to lead the next phase of brand growth using her expertise in brand storytelling and high-impact partnerships. This signals a direct investment in consumer-facing engagement to drive repeat purchases. While specific digital engagement statistics aren't public, the increase in Selling, General, and Administrative expenses to $4.2 million in Q3 2025, up from $3.1 million in Q3 2024, was primarily due to investments in personnel and marketing to support growth initiatives. The company is also preparing for a full restage of the Reed's Ginger Core line, expected on-shelf in July 2026, which will be supported by this new marketing focus.

Key marketing and brand focus areas include:

• Appointment of a new CMO in September 2025.
• Investment in personnel and marketing driving SG&A up to $4.2 million in Q3 2025.
• Focus on brand restaging for July 2026 shelf arrival.
• Securing a National Secondary award for September 2025 for Hard Ginger Ale.

Direct-to-consumer engagement via e-commerce channels

Direct-to-consumer (DTC) engagement is recognized as a key area for success, listed among the 'Top Line Successes' for H1 2025. This channel is vital for capturing higher-margin sales and gathering direct consumer feedback, which informs the broader strategy. However, specific revenue percentages or dollar amounts attributed to e-commerce channels for the 2025 fiscal year are not detailed in the latest public filings. The company is focused on building out its commercial strategy, which includes leveraging its leadership appointments to enhance go-to-market execution across all channels. You'll want to track the performance of the e-commerce segment closely in the upcoming 2026 outlook.

Reed's, Inc. (REED) - Canvas Business Model: Channels

You're looking at how Reed's, Inc. gets its products-like Reed's, Virgil's, and Flying Cauldron-into the hands of the consumer as of late 2025. The distribution network is a mix of traditional big-box retail and newer, targeted placements.

National grocery chains and mass merchants

Reed's, Inc. maintains a core presence in major national accounts, which drives recurring volume. Core distribution grew $\mathbf{4\%}$ year-over-year across top accounts as of the third quarter of 2025. These key retailers include Kroger, Ahold Delhaize, and others where the Ginger Ale, Ginger Beer, and Virgil's portfolios are stocked. The company is focused on driving velocity through national programming and secondary placements within these established channels.

The following table summarizes some of the key national and regional retail activity:

Retail Channel/Account	Key Activity/Status (as of late 2025)	Relevant Metric/Data Point
Kroger, Giant Carlisle, Hannaford, Duane Reade	Active resets for all four functional SKUs underway in Q1 2025	Functional SKUs being reset across these retailers
Albertsons Safeway	Expanded presence noted in Q1 2025	Over $\mathbf{25,000}$ cases of secondary displays executed at Safeway in Q2 2025
Walgreens	Successful test noted in Q3 2025 with plans for further expansion	Successful test completed
Top Accounts (Overall)	Core distribution growth reported in Q3 2025	Core distribution grew $\mathbf{4\%}$ year-over-year

Club channel with secured exclusive SKUs (e.g., Costco)

The club channel is a specific focus for exclusive product offerings. Reed's, Inc. secured a partnership with Costco in the third quarter of 2025 to develop a winner Ginger Ale variety pack. This partnership is also viewed as expanding seasonal innovation opportunities.

Anticipated product sales from this specific Costco Winter Ginger Ale Variety Pack for the second half of 2025 were expected to reach the $\mathbf{7-figure}$ range. The club channel has previously distributed exclusive SKUs such as Reed's Mini Ginger Beer cans and Virgil's Handcrafted Cans.

Natural channel retailers (e.g., Sprouts Farmers Market)

The natural channel is a key area for the better-for-you portfolio. Reed's, Inc. secured national distribution in Sprouts Farmers Market during the first quarter of 2025. Further expansion of programs at Whole Foods Market and Sprouts was noted in the second quarter of 2025. The company's core portfolio, including Virgil's, reinforces momentum within these natural accounts.

E-commerce platforms, including Amazon

The company is actively working to strengthen its e-commerce presence to capture incremental, high-margin sales. A new direct-to-consumer website was launched as a step to enhance user experience and subscription revenue growth during the second quarter of 2025. The overall strategy includes leveraging the DSD (Direct Store Delivery) network optimization to improve availability and shelf execution, which supports online fulfillment as well.

Small format, convenience, and on-premise/foodservice

Reed's, Inc. is accelerating channel development initiatives to unlock new growth avenues in underpenetrated segments like convenience and food service. The company appointed Rachel Fox-Greenwood as Vice President of On-Premise Sales to specifically lead this expansion. The strategic plan includes expanding distribution across Small Format/Convenience and On-Premise locations to reach new consumption occasions. As of the latest reported metrics, the company services approximately $\mathbf{32,000}$ Doors across its network. The new Reed's functional soda line achieved more than $\mathbf{9,000}$ points of distribution since April 2025, which includes placements in these targeted smaller formats.

• Total Doors serviced across channels: $\mathbf{32,000}$
• New functional soda points of distribution since April 2025: more than $\mathbf{9,000}$
• Focus area: Convenience and Food Service expansion

Reed's, Inc. (REED) - Canvas Business Model: Customer Segments

You're looking at the core groups Reed's, Inc. (REED) targets to drive its business, which as of late 2025, centers on its portfolio including Reed's, Virgil's, and Flying Cauldron brands. The company's strategy is clearly mapped to consumers prioritizing better-for-you options, which is a significant part of the broader beverage landscape.

Health-conscious consumers seeking natural, functional beverages

This segment is drawn to Reed's, Inc.'s efforts to build a differentiated wellness platform, combining real ginger with functional benefits. This focus aligns with the substantial size of the market they are targeting in the US. The U.S. functional beverage market size is evaluated at an estimated $51.84 billion in 2025. The company is actively launching new functional sodas and has a portfolio built on natural ingredients, appealing to consumers who are increasingly seeking added benefits in their drinks. The global functional drinks market is projected to grow from $249.19 billion in 2025.

Craft soda and gourmet beverage enthusiasts

This group values the 'handcrafted' and 'natural' positioning of the portfolio. The Virgil's Handcrafted sodas and the Flying Cauldron Butterscotch Beer cater to this niche, representing the company's play in the Full Sugar Craft Soda space. While the company is simplifying its portfolio to hero SKUs, these brands maintain relevance for consumers looking beyond mainstream options. The company's overall trailing twelve month (LTM) net sales as of September 30, 2025, reached $36.0 million.

National and regional retail chains (B2B wholesale)

These are the essential partners for volume and scale, representing the primary route to market for the physical products. The increase in Q3 2025 net sales, which grew 4% to $7.0 million compared to the prior year, was explicitly driven by higher volumes of Reed's branded products with recurring national customers. The company has been focused on expanding its physical footprint, securing new points of distribution across major retailers. The company reported having approximately 10,000 stores in its distribution network as of 2024. Management commentary in late 2025 highlighted specific retail gains, including partnerships with Costco and a successful Walgreens test.

Here's a quick look at the recent financial performance tied to these wholesale volumes:

Metric	Q3 2025 Value	Comparison/Context
Quarterly Net Sales	$7.0 million	Up 4% year-over-year
LTM Net Sales (as of Sep 30, 2025)	$36.3 million	Total revenue for the trailing twelve months
Delivery & Handling Cost	$2.50 per case	Decreased by 14% from $2.99 per case year-over-year
SG&A Expenses	$4.2 million	Increased from $3.1 million in the year-ago quarter

Consumers seeking cocktail mixers (Ginger Beer/Ale)

This segment targets the traditional use case for the core Reed's brand, which is the authentic ginger beer and ale. Reed's remains the #3 brand nationally in the ginger category and the clear leader in authentic, all-natural ginger beverages. The company plans to enter the club soda & tonic mixer category with new products in 2026, expanding this mixer-focused customer base beyond just ginger beer. The core Reed's brand is positioned to premiumize this legacy category through craft positioning. You'll see this focus reflected in the company's operational goal to drive sales growth within its core Reed's portfolio.

• Reed's core brand holds the #1 consumer brand awareness in the ginger beer segment.
• The company is preparing for a full packaging and brand restage for Reed's Ginger Ale & Ginger Beer, with new mixers expected on-shelf in July 2026.
• The Q3 2025 net loss was $4.0 million, showing slight improvement from the $4.2 million loss in Q3 2024.
• The company had approximately $4.1 million of cash as of September 30, 2025.

Reed's, Inc. (REED) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Reed's, Inc.'s operations as of late 2025. The cost structure is heavily influenced by production and the necessary spending to fuel the next phase of growth.

The High Cost of Goods Sold (COGS) remains a primary cost driver. For the third quarter of 2025, the COGS hit $5.80 million. This resulted in a total cost per case rising to $13.20, which pressured the gross margin down to 17% for the quarter, even with net sales increasing. This is definitely something to watch as they push for product portfolio optimization.

Selling, General, and Administrative (SG&A) expenses saw a notable increase. For Q3 2025, SG&A was reported at $4.2 million, up significantly from $3.1 million in the year-ago quarter. This jump directly reflects management's strategy to invest in the future.

Here's a quick look at the key cost components for Q3 2025:

Cost Component	Q3 2025 Amount/Metric	Comparison/Context
Selling, General, and Administrative (SG&A)	$4.2 million	Up from $3.1 million in Q3 2024
Cost of Goods Sold (COGS)	$5.80 million	Total cost per case was $13.20
Inventory Write-offs	$0.1 million	Related to product portfolio optimization
Delivery and Handling Costs (Per Case)	$2.50 per case	Reduced by 14% from $2.99 per case in Q3 2024
Total Delivery and Handling Costs	$1.1 million	Reduced by 14% year-over-year

The increase in SG&A was explicitly tied to strategic spending, which you need to track closely. This spending is focused on scaling the business.

• Investment in personnel to strengthen the leadership team, including new Chief Marketing Officer and Chief Go-To-Market and Customer Officer hires.
• Investment in marketing and related services to support ongoing growth initiatives.

Furthermore, the company incurred specific, non-recurring costs impacting the gross line. Specifically, there were $0.1 million in inventory write-offs during Q3 2025, which management noted was due to product portfolio optimization efforts.

On the logistics side, Reed's, Inc. managed to bring down a key variable cost. Delivery and handling costs were reduced to $2.50 per case in Q3 2025, down from $2.99 per case the prior year, representing a 14% decrease in total costs for that line item to $1.1 million. Finance: draft 13-week cash view by Friday.

Reed's, Inc. (REED) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Reed's, Inc. (REED) revenue generation as of late 2025, which is heavily reliant on moving physical product through established retail channels. The business model is fundamentally about manufacturing and distributing premium, non-alcoholic beverages, with the bulk of the money coming from two established brands.

The trailing twelve-month (TTM) net sales figure, as reported through September 30, 2025, stands at approximately $36.3 million. This TTM number gives you the broader picture of the annual run rate, while the quarterly figures show the immediate momentum. For instance, the third quarter of 2025 saw net sales increase by 4% year-over-year, reaching $7.0 million. That modest quarterly growth was specifically attributed to higher volumes from Reed's branded products sold to recurring national customers.

Here's the quick math: The revenue streams are clearly segmented by brand importance, though the exact dollar split for the $36.3 million TTM is based on management estimates provided in analyst commentary:

Revenue Source	Estimated % of Total Sales (Late 2025)	Latest Quarterly Sales Driver Note
Wholesale sales of Reed's Ginger Beer and Ginger Ale	65%	Primary driver of the 4% Q3 2025 sales increase.
Wholesale sales of Virgil's Handcrafted Sodas	30%	Second pillar of revenue; transitioning from glass to cans by mid-2026.
Sales of emerging functional and other brands (e.g., SodaSmarter)	5%	Nascent platform representing a move into functional beverages.

The reliance on recurring national customer volumes is a key component of the revenue stability you are looking for. These are the established, high-volume retail relationships that provide a baseline for sales, which the company is actively trying to build upon through strategic hires and brand restaging efforts planned for 2026.

You should track the following elements that directly impact the top line:

• Wholesale sales of Reed's Ginger Beer and Ginger Ale, estimated at 65% of sales.
• Wholesale sales of Virgil's Handcrafted Sodas, estimated at 30% of sales.
• Sales of emerging functional and other brands, estimated at 5% of sales.
• Trailing twelve-month net sales of approximately $36.3 million as of September 30, 2025.
• Revenue derived from existing, committed national customer orders.

The company is making operational changes that directly affect future revenue realization, such as the transition of Virgil's and Flying Cauldron packaging from glass to cans, which is expected to be complete by the first half of 2026 to improve cost efficiency. This type of operational shift is defintely something to watch as it impacts the cost side of the revenue equation.

Finance: draft 13-week cash view by Friday.