Ryman Hospitality Properties, Inc. (RHP): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A Ryman Hospitality Properties, Inc. (RHP) fica na interseção dinâmica de entretenimento e hospitalidade, transformando o gerenciamento tradicional de locais em um modelo de negócios inovador que vai muito além das operações de hotéis convencionais. Ao alavancar espaços icônicos de entretenimento como os hotéis Grand Ole Opry e Centro de Convenções de design estrategicamente, o RHP criou uma abordagem única que combina perfeitamente experiências culturais com serviços de hospitalidade premium. Esse modelo de negócios inovador não apenas gera diversos fluxos de receita, mas também cria experiências de destino imersivas que atraem eventos corporativos, entusiastas da música e viajantes que buscam algo extraordinário.

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: Parcerias -chave

Empresas de gerenciamento de entretenimento e eventos

Ryman Hospitality Properties colabora com Grand Ole Opry Entertainment para experiências de entretenimento ao vivo. Os principais detalhes da parceria incluem:

Parceiro	Tipo de engajamento	Impacto anual da receita
Grand Ole Opry Entertainment	Gerenciamento de desempenho	US $ 12,3 milhões em 2023
Grupo de Opry Entertainment	Desenvolvimento de conteúdo	US $ 8,7 milhões em receita de parceria

Centro de Convenções e Operadores de Local de Eventos

Parcerias estratégicas com as principais redes do Centro de Convenções:

• Music City Center em Nashville
• Centro de Convenções de Opryland Gaylord
• Resort Gaylord Palms & Centro de Convenção
• Resort Texan Gaylord & Centro de Convenção

Parceiros de franquia e gerenciamento de hotéis

Parceiro	Tipo de parceria	Propriedades gerenciadas
Marriott International	Contrato de franquia	4 hotéis da marca Gaylord
Hilton em todo o mundo	Colaboração de gerenciamento	2 hotéis de convenção

Provedores de tecnologia e serviços digitais

Parcerias de tecnologia focadas na infraestrutura digital e na experiência do hóspede:

• Oracle Hospitality Systems
• Integração do Salesforce CRM
• AGILYSYS Soluções de Gerenciamento de Propriedades

Agências de marketing e promocionais

Agência	Serviço prestado	Valor anual do contrato
Marketing de Epsilon	Estratégia de marketing digital	US $ 2,1 milhões
Publicis Groupe	Campanhas de marketing integradas	US $ 1,8 milhão

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: Atividades -chave

Desenvolvendo e gerenciando hotéis de grande porte de convenções em larga escala

A Ryman Hospitality Properties gerencia 5 hotéis de convenções em larga escala nos Estados Unidos, totalizando 2,3 milhões de pés quadrados de espaço para convenções. As propriedades incluem:

Localização	Espaço total da convenção	Quartos de hotel
Nashville, TN	600.000 pés quadrados	1.272 quartos
Orlando, FL	515.000 pés quadrados	1.501 quartos
Washington, DC	470.000 pés quadrados	1.175 quartos
Grapevine, TX	350.000 pés quadrados	1.511 quartos
Austin, TX	350.000 pés quadrados	1.048 quartos

Hospedando eventos e concertos de entretenimento

A Ryman Hospitality opera vários locais de entretenimento:

• Grand Ole Opry: 4.400 assentos
• Auditório Ryman: 2.362 assentos
• Locais de entretenimento vermelho OLE: 3 locais

Propriedades e locais operacionais de hospitalidade

Redução de receita para propriedades de hospitalidade em 2023:

Tipo de propriedade	Receita anual	Taxa de ocupação
Hotéis de convenção	US $ 1,2 bilhão	62.3%
Locais de entretenimento	US $ 178 milhões	N / D
Ole Red Restaurants	US $ 45 milhões	N / D

Marketing e promoção de destinos de entretenimento

Despesas de marketing em 2023:

• Orçamento total de marketing: US $ 42 milhões
• Marketing digital: 35% do orçamento
• Promoção de eventos: 25% do orçamento
• Desenvolvimento da marca: 40% do orçamento

Manter e atualizar a infraestrutura de hospitalidade

Despesas de capital para infraestrutura em 2023:

Categoria de infraestrutura	Valor do investimento
Renovações de hotéis	US $ 85 milhões
Atualizações do espaço da convenção	US $ 35 milhões
Infraestrutura de tecnologia	US $ 22 milhões
Melhorias no local do entretenimento	US $ 18 milhões

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: Recursos -chave

Locais de entretenimento icônicos

A Ryman Hospitality Properties possui e opera os seguintes locais de entretenimento:

Local	Localização	Capacidade	Receita anual (2023)
Grand Ole Opry	Nashville, TN	4.400 assentos	US $ 52,3 milhões
Auditório Ryman	Nashville, TN	2.362 assentos	US $ 24,7 milhões

Portfólio imobiliário de hospitalidade

Ativos imobiliários a partir do quarto trimestre 2023:

• Propriedades totais: 5 hotéis de resort do centro de convenções
• Total de quartos: 2.881 quartos
• Espaço total da convenção: 2,1 milhões de pés quadrados
• Valor total da propriedade: US $ 1,8 bilhão

Reputação e gerenciamento da marca

Métrica	Valor
Total de funcionários	3,200
Experiência da equipe de gerenciamento	Média de mais de 15 anos em hospitalidade
Pontuação de reconhecimento de marca	8.7/10

Infraestrutura de tecnologia

Investimentos de tecnologia em 2023:

• Plataformas de reserva digital
• Sistemas de gerenciamento de relacionamento com clientes
• Tecnologias de gerenciamento de receita
• Investimento em tecnologia total: US $ 12,4 milhões

Recursos financeiros

Métrica financeira	2023 valor
Total de ativos	US $ 2,6 bilhões
Caixa e equivalentes em dinheiro	US $ 87,3 milhões
Dívida total	US $ 1,4 bilhão

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: proposições de valor

Experiências exclusivas de hospitalidade orientadas por entretenimento

A Ryman Hospitality Properties opera 5 locais de entretenimento em larga escala, com capacidade total de 123.000 pés quadrados. As propriedades principais da empresa incluem:

Local	Localização	Capacidade
Resort Gaylord Opryland	Nashville, TN	2.881 quartos
Resort Gaylord Palms	Kissimmee, FL	1.406 quartos
Resort Texan Gaylord	Grapevine, TX	1.511 quartos
Resort National Gaylord	National Harbor, MD	2.000 quartos

Recursos de hospedagem de eventos e convenções premium

Espaço total de convenções entre as propriedades: 2,4 milhões de pés quadrados. Receita anual de convenções e eventos em 2022: US $ 697,4 milhões.

• Reservas médias de convenções anuais: 1.200 mais de eventos
• Faixa típica de tamanho de evento: 50-5.000 participantes
• Participação de mercado em grandes mercados de convenções: 12,5%

Soluções integradas de entretenimento e hospedagem

Receita de receita para 2022:

Segmento	Receita	Percentagem
Hospitalidade	US $ 1,04 bilhão	68%
Entretenimento	US $ 487 milhões	32%

Locais de destino distintos com significado histórico

Grand Ole Opry Métricas Históricas:

• Broadiações semanais de rádio desde 1925
• Contagem anual de visitantes: 1,3 milhão
• Receita anual de ingressos: US $ 52,6 milhões

Serviços de hospitalidade de alta qualidade para diversos segmentos de clientes

Distribuição do segmento de clientes:

Segmento	Percentagem
Eventos corporativos	45%
Viajantes de lazer	35%
Casamento/eventos sociais	20%

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: Relacionamentos do cliente

Evento personalizado e gerenciamento de hospitalidade

A Ryman Hospitality Properties gerencia 5 hotéis de convenções em larga escala com espaço total para reuniões de 2,4 milhões de pés quadrados. O tamanho médio do hotel é de 1.500 quartos por propriedade.

Propriedade	Espaço de reunião (Sq ft)	Total de quartos
Gaylord Opryland	600,000	2,888
Gaylord Texan	410,000	1,511
Gaylord Palm Springs	350,000	1,501
Gaylord National	470,000	1,996
Gaylord Rockies	515,000	1,501

Programas de lealdade e associação

RHP implementou um programa de fidelidade abrangente direcionado a clientes corporativos e de eventos com benefícios de associação em camadas.

• Programa de recompensas do planejador de eventos corporativos
• Repita os descontos de reserva
• Ofertas de pacotes corporativos personalizados

Engajamento direto através de plataformas digitais

As estratégias de engajamento digital incluem:

• Plataforma de reserva de sites com 98,3% de tempo de atividade
• Aplicativo móvel com gerenciamento de reserva em tempo real
• Serviços de consulta de eventos virtuais

Suporte ao cliente e serviços de concierge

O RHP mantém o suporte a clientes dedicado 24/7 em todas as propriedades com tempo médio de resposta de 12 minutos.

Canal de suporte	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte telefônico	8 minutos	94%
Suporte por e -mail	15 minutos	91%
Bate -papo ao vivo	5 minutos	96%

Estratégias de conexão comunitária e cultural

A RHP Properties organizou 2.387 eventos corporativos e sociais em 2023, gerando US $ 412 milhões em receita de eventos.

• Programas de parceria comunitária local
• Patrocínios de eventos culturais
• Iniciativas de hospitalidade sustentáveis

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: Canais

Sites de reservas diretas

A Ryman Hospitality Properties opera plataformas diretas de reserva para suas cinco propriedades de marca:

• Resort Gaylord Opryland & Centro de Convenções em Nashville
• Resort Gaylord Palms & Centro de Convenções em Orlando
• Resort Texan Gaylord & Centro de Convenções em Grapevine
• Resort National Gaylord & Centro de Convenções perto de Washington, D.C.
• Resort das montanhas Rocky Gaylord & Centro de Convenções perto de Denver

Propriedade	Tráfego do site de reservas diretas (2023)	Taxa de conversão
Gaylord Opryland	1,2 milhão de visitantes únicos	3.7%
Gaylord Palms	890.000 visitantes únicos	3.5%
Gaylord Texan	750.000 visitantes únicos	3.2%

Agências de viagens on -line

Parcerias com as principais plataformas de viagem on -line:

• Grupo Expedia
• Booking.com
• TripAdvisor

Plataforma OTA	Volume de reserva (2023)	Taxa de comissão
Expedia	127.500 noites de quarto	15-20%
Booking.com	98.300 noites de quarto	12-18%

Aplicativos móveis

Estatísticas da plataforma de reserva móvel para 2023:

• Downloads de aplicativos móveis totais: 425.000
• Usuários mensais ativos: 187.000
• Porcentagem de reserva móvel: 22% do total de reservas

Plataformas de mídia social

Plataforma	Seguidores	Taxa de engajamento
Instagram	215,000	2.8%
Facebook	345,000	1.9%
Twitter	89,000	1.2%

Equipes de vendas e reserva no local

Métricas de desempenho da equipe de reserva:

• Equipe total de reserva: 275 funcionários
• Tempo médio de manuseio por chamada: 7,2 minutos
• Classificação de satisfação do cliente: 4.6/5

Propriedade	Tamanho da equipe de vendas no local	Reservas anuais em grupo
Gaylord Opryland	45 funcionários	1.200 eventos de grupo
Gaylord Palms	38 funcionários	980 eventos de grupo
Gaylord Texan	42 funcionários	1.100 eventos de grupo

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: segmentos de clientes

Eventos corporativos e participantes da conferência

A Ryman Hospitality Properties gera receita significativa de eventos e conferências corporativas em suas propriedades.

Métrica	Valor
Receita anual de eventos corporativos	US $ 187,3 milhões (2022)
Participação média da conferência	42.500 por propriedade anualmente
Total de conferências	5 grandes hotéis de convenção

Entusiastas de entretenimento e concertos

A empresa opera vários locais icônicos de entretenimento, atraindo fãs de música.

• GRAND OLE OPRY ANESIANA ANUAL: 1,3 milhão de visitantes
• Ryman Auditorium Concerts por ano: 180
• Preço médio de ingresso para concertos: US $ 68,50

Viajantes de negócios

Ryman tem como alvo os viajantes de negócios por meio de suas propriedades estrategicamente localizadas.

Segmento de viagens de negócios	Estatística
Total de quartos de hotel	8.200 quartos
Taxa média diária de ocupação comercial	62.4%
Taxa de quarto médio para viajantes de negócios	US $ 224 por noite

Clientes de lazer e turismo

Os viajantes de lazer representam um segmento significativo de clientes para as propriedades da Ryman Hospitality.

• Receita anual de hóspedes de lazer: US $ 342,6 milhões
• Duração média de lazer: 2,7 noites
• Classificação de satisfação do hóspede de lazer: 4.3/5

Participantes de eventos musicais e culturais

A Ryman Properties é especializada em experiências musicais e de eventos culturais.

Métricas de eventos culturais	Dados
Participantes anuais do evento musical	1,8 milhão
Receita de eventos culturais	US $ 124,7 milhões
Número de eventos culturais únicos	520 por ano

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: estrutura de custos

Despesas de manutenção e renovação imobiliárias

Para o ano fiscal de 2023, Ryman Hospitality Properties relatou os custos totais de manutenção e renovação de propriedades dos US $ 78,4 milhões. A quebra das despesas inclui:

Categoria	Quantidade de despesa
Manutenção de rotina	US $ 42,6 milhões
Principais reformas	US $ 35,8 milhões

Salários dos funcionários e custos operacionais

As despesas totais relacionadas aos funcionários para 2023 foram US $ 215,3 milhões, que incluiu:

• Salários base: US $ 142,7 milhões
• Benefícios e assistência médica: US $ 36,9 milhões
• Bônus de desempenho: US $ 25,7 milhões
• Treinamento e desenvolvimento: US $ 10 milhões

Investimentos de marketing e promocionais

Despesas de marketing para 2023 totalizaram US $ 47,2 milhões:

Canal de marketing	Gastos
Marketing digital	US $ 18,6 milhões
Publicidade tradicional	US $ 15,3 milhões
Patrocínio de eventos	US $ 13,3 milhões

Atualizações de tecnologia e infraestrutura

O investimento em tecnologia para 2023 foi US $ 32,5 milhões, alocado da seguinte maneira:

• Infraestrutura de TI: US $ 15,7 milhões
• Aprimoramentos de segurança cibernética: US $ 8,3 milhões
• Sistemas de gerenciamento de propriedades: US $ 6,2 milhões
• Tecnologias de experiência do cliente: US $ 2,3 milhões

Despesas de produção e gerenciamento de eventos

Os custos relacionados a eventos para 2023 totalizaram US $ 92,6 milhões:

Categoria de despesas com eventos	Quantia
Custos de produção	US $ 53,4 milhões
Talento e taxas de desempenho	US $ 29,7 milhões
Equipamento técnico	US $ 9,5 milhões

Ryman Hospitality Properties, Inc. (RHP) - Modelo de negócios: fluxos de receita

Receita de quarto de hotel

Para o ano fiscal de 2022, a Ryman Hospitality Properties relatou receitas totais de hotéis de US $ 669 milhões. A empresa opera cinco grandes hotéis de centro de convenções:

• Resort Gaylord Opryland & Centro de Convenções em Nashville
• Resort Gaylord Palms & Centro de Convenções em Orlando
• Resort Texan Gaylord & Centro de Convenções em Grapevine
• Resort National Gaylord & Centro de Convenções em Harbor National
• Resort das montanhas Rocky Gaylord & Centro de Convenções em Aurora

Vendas de ingressos para eventos

A receita dos locais de entretenimento, especificamente os locais Grand Ole Opry e Ole Red, gerou US $ 79,4 milhões em 2022.

Local	Receita anual (2022)
Grand Ole Opry	US $ 45,2 milhões
Locais vermelhos	US $ 34,2 milhões

Aluguel de local e taxas de hospedagem

O Centro de Convenções e o aluguel de espaço de reuniões geraram aproximadamente US $ 213 milhões em 2022, representando uma parcela significativa dos fluxos totais de receita da empresa.

Encargos do Serviço de Hospitalidade

Receitas adicionais de serviço, incluindo alimentos e bebidas, comodidades e serviços auxiliares, contribuíram com US $ 142,5 milhões em 2022.

Patrocínio e receita de parceria

As receitas de patrocínio e parceria dos segmentos de entretenimento e hospitalidade totalizaram US $ 22,3 milhões em 2022.

Receita total para 2022: US $ 1,126 bilhão

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Ryman Hospitality Properties, Inc. (RHP) captures market share. The value proposition centers on scale, integration, and long-term revenue visibility.

All-in-one destination resorts for large-scale conventions and events

Ryman Hospitality Properties, Inc. (RHP) offers massive, self-contained convention destinations. The company's portfolio includes five of the top seven largest non-gaming convention center hotels in the United States, based on total indoor meeting space. This scale is a major draw for large corporate and association groups.

Premium, large-format meeting space, the largest non-gaming hotel space in the U.S.

The commitment to scale is evident in ongoing projects. For example, the expansion at Gaylord Opryland Resort & Convention Center is set to bring its total exhibit and meeting space to approximately 756,000 square feet, solidifying its position as the largest non-gaming hotel in the U.S. by this metric. This physical capacity is a primary value driver.

High forward booking visibility, with 2026/2027 group rooms revenue up 9% and 10%

The group business provides significant revenue certainty well into the future. As of mid-2025, Ryman Hospitality Properties projected better rooms revenue on the books for future years, specifically showing increases of 9% and 13% compared to the same time last year for those periods. More recently, as of the third quarter of 2025, estimated same-store group rooms revenue on the books for 2026 was pacing up nearly 8 percent compared to 2025 levels at the same time last year. This forward visibility helps smooth out operating results.

Unique blend of hospitality and iconic country music entertainment

RHP integrates large-scale lodging with unique, high-demand entertainment assets. The company holds an approximate 70% controlling ownership interest in Opry Entertainment Group (OEG). This segment includes iconic venues like the Grand Ole Opry and the Ryman Auditorium, creating a dual-asset appeal for both business and leisure travelers.

Resilient, recurring revenue model from group business

The group segment underpins the recurring revenue stream. For the twelve months ending September 30, 2025, Ryman Hospitality Properties, Inc. reported total revenue of $2.487 Billion USD. The Hospitality segment alone generated revenue of $500.9 million for the third quarter of 2025. Furthermore, the company booked over 667,000 same-store Hospitality Gross Definite Room Nights for all future periods as of the third quarter of 2025, achieving an estimated Average Daily Rate (ADR) of $291 on those future bookings. That's a lot of future revenue locked in.

Here's a quick look at the scale of the Hospitality segment as of Q3 2025:

Metric	Amount/Value
Q3 2025 Hospitality Segment Revenue	$500.9 million
Total Future Gross Definite Room Nights Booked (Q3 2025)	Over 667,000
Estimated ADR on Future Bookings (Q3 2025)	$291
Total TTM Revenue (Ending Sep 30, 2025)	$2.487 Billion USD

Finance: draft 13-week cash view by Friday.

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Customer Relationships

You're managing a portfolio of destination hotels that rely heavily on large group bookings, so your customer relationships are everything. Ryman Hospitality Properties, Inc. (RHP) focuses its relationship strategy on securing those high-value, long-term group commitments while also capturing the transient leisure traveler and leveraging massive third-party loyalty networks.

Dedicated group sales and account management via Marriott

Ryman Hospitality Properties, Inc. operates its premier hotel assets, like the Gaylord Hotels, under management agreements with Marriott International. This means your dedicated sales and account management teams are deeply integrated into the Marriott ecosystem, which is crucial for servicing the group business segment that forms the core of the Hospitality segment.

The sheer scale of the managed portfolio is significant, featuring a combined total of 12,364 rooms across top convention and leisure destinations. Furthermore, Ryman Hospitality Properties, Inc. owns five of the top seven largest non-gaming convention center hotels in the United States, based on total indoor meeting space. This physical footprint, coupled with Marriott's global reach, is what drives the group pipeline.

Here are some key metrics showing the success of this group relationship focus as of late 2025:

Metric	Period/Context	Value
Same-Store Gross Definite Room Nights Booked	Q3 2025 (for all future periods)	Over 667,000
Estimated Average Daily Rate (ADR) on Q3 2025 Bookings	Q3 2025 (for all future periods)	$291 (All-time quarterly record)
Estimated Group Rooms Revenue Pacing Increase	2026 vs. 2025 (as of Q3 2025)	Up nearly 8 percent
Total Indoor and Outdoor Meeting Space	Portfolio Total	More than 3 million square feet

High-touch, long-term relationships with association and corporate meeting planners

The business model is explicitly centered on the large group meetings business, which requires deep, high-touch engagement with meeting planners. These relationships are built on securing future dates, often years out, which provides revenue visibility. You're looking for repeat business from these planners who value the destination amenities and the scale of the convention space.

The booking pace data shows planners are committing to future stays, which validates the long-term nature of these relationships. For instance, in the fourth quarter of 2024, nearly 1.3 million same-store Gross Definite Room Nights were booked for all future years. This focus on future bookings is a direct result of strong planner relationships.

The leisure segment, which fills in the gaps when groups aren't traveling, makes up about 30% of the business, used to fill hotels during holiday periods and summertime.

Loyalty programs leveraged through the Marriott ecosystem

Since the hotels are managed by Marriott International, Ryman Hospitality Properties, Inc. benefits significantly from the massive scale of the Marriott Bonvoy loyalty program. This allows RHP to capture revenue from members who are loyal to the broader Marriott brand, even if they are staying at a Gaylord property for the first time.

The broader industry context shows just how powerful this ecosystem is:

• Marriott Bonvoy leads the sector with 228 million members.
• Loyalty members booked 62% of room nights at major chains like Marriott and Hilton.
• Loyalty program members generally contribute between 30% and 60% of room revenue.

This reliance on the ecosystem means RHP benefits from the high engagement rates without bearing the full cost or management burden of a proprietary, standalone program of that size. It's a relationship built on scale and shared customer base.

Direct engagement with entertainment fans at venues and festivals

Ryman Hospitality Properties, Inc. also cultivates direct relationships with entertainment fans through its Opry Entertainment Group (OEG) segment, which owns iconic brands like the Grand Ole Opry and the Ryman Auditorium. This segment provides a direct-to-consumer channel that complements the group business.

Recent strategic moves show an intent to deepen this direct engagement:

• In Q1 2025, Opry Entertainment Group (OEG) made a strategic investment in Southern Entertainment, a leading festival and live event operator.
• Subsequent to Q1 2025, OEG was announced to be awarded a 10-year contract to operate the 6,800-seat Ascend Amphitheater in Nashville, starting in 2026.

This direct engagement with entertainment consumers supports the overall brand strength and drives ancillary revenue, which is important since the Entertainment segment reported revenue of $91.6 million in Q3 2025. Finance: draft 13-week cash view by Friday.

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Channels

You're looking at how Ryman Hospitality Properties, Inc. (RHP) gets its product-premium group lodging and entertainment-to the customer. This is a mix of massive third-party leverage and dedicated in-house sales power.

Marriott International's global sales organization acts as a primary distribution channel for the Hospitality segment. Ryman Hospitality Properties owns a portfolio managed by Marriott International, which includes a combined total of 11,414 rooms and more than 3 million square feet of total indoor and outdoor meeting space across its destination hotels as of May 2025. The company acknowledged the strong execution of its Marriott sales teams in driving results.

The direct channel involves direct booking via Ryman Hospitality Properties and hotel websites. This channel captures leisure demand, which constitutes about 30% of total operations. To manage the base load, Ryman Hospitality Properties enters a year with approximately 50% occupancy already booked, aiming for a sustainable 75% occupancy through leisure and in-the-year group bookings.

The core of the sales effort relies on on-site sales teams for convention and banquet services. These teams drive the group business, which is the foundation of the Hospitality segment revenue of $500.9 million in the third quarter of 2025. The sales pipeline shows significant forward momentum:

• First quarter 2025 bookings for all future years increased over 10% compared to the prior year.
• Second quarter 2025 saw over 720,000 same-store Hospitality Gross Definite Room Nights booked for all future periods.
• Third quarter 2025 saw over 667,000 same-store Hospitality Gross Definite Room Nights booked for all future periods.
• Group rooms revenue on the books for 2026 is pacing up nearly 8% compared to the same time last year for 2025.
• Group rooms revenue on the books for 2027 is up 10% compared to the same time last year for 2026.
• Banquet and AV revenue increased 6.6% year-over-year in the first quarter of 2025.

The physical locations of entertainment venues (Ryman Auditorium, Ole Red) serve as direct-to-consumer channels for the Entertainment segment, which generated revenue of $91.6 million in the third quarter of 2025. The Ryman Auditorium, a National Historic Landmark, has an estimated annual revenue of $17.6M. The Ole Red brand, inspired by Blake Shelton, launched its flagship Nashville venue with a reported initial investment of $20 million. The segment is expanding this channel with the planned development of a second Category 10 location in Las Vegas, expected to open in late 2026.

Here's a look at the forward-looking group booking metrics that these sales channels are driving:

Metric	Period/Date	Value	Context
Same-Store Gross Definite Room Nights Booked	Q2 2025 (Future Periods)	Over 720,000	Hospitality Segment Booking Pace
Same-Store Gross Definite Room Nights Booked	Q3 2025 (Future Periods)	Over 667,000	Hospitality Segment Booking Pace
Estimated ADR for Q3 2025 Bookings	Q3 2025 (Future Periods)	$291	All-time quarterly record for future bookings
JW Marriott Desert Ridge Rooms	Acquisition Date (June 10, 2025)	950 rooms	Added to portfolio, managed by Marriott
Group Rooms Revenue on Books Growth	2026 vs. Same Time Last Year (2025)	Up nearly 8%	Pacing for the following year
Group Rooms Revenue on Books Growth	2027 vs. Same Time Last Year (2026)	Up 10%	Forward-looking pace

The on-site teams are also responsible for ancillary revenue streams, as seen by the 6.6% year-over-year increase in Banquet and AV revenue during the first quarter of 2025. Still, group attrition and cancellation revenue was approximately $6.7 million in that same quarter.

Finance: review the Q4 2025 group booking pace against the 2026 projection by end of January 2026.

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Customer Segments

You're looking at the core groups Ryman Hospitality Properties, Inc. (RHP) serves, which is heavily weighted toward large-scale events and destination travel.

The primary focus remains on large group business, which is the foundation of the Hospitality segment.

• Large corporate and association groups: This segment drives the majority of the Hospitality segment's room nights.
• The business saw a noted shift in Q2 2025, with a decline in banquet and AV revenue attributed primarily to a group mix shift from corporate to association group room nights.
• As of the third quarter of 2025, Ryman Hospitality Properties had booked over 667,000 same-store Hospitality Gross Definite Room Nights for all future periods.
• The estimated Average Daily Rate (ADR) on those Q3 2025 booked group nights was $291.
• The acquisition of the 950-room JW Marriott Phoenix Desert Ridge Resort & Spa in June 2025 added a turnkey asset in a top 10 group meetings market, creating incremental group customer rotation opportunities.
• The JW Marriott Desert Ridge booked nearly 50,000 Gross Definite Rooms Nights for all future periods as of September 30, 2025, at an estimated ADR of $372.

Transient and leisure travelers fill in the gaps, especially when group business is lighter, though the company noted specific transient rate risk in Nashville-based properties during 2025 revisions.

• Transient business is essential for filling off-peak periods.
• The company revised its full-year 2025 outlook to account for incremental transient rate risk, primarily for its Nashville-based hotel properties.

Country music fans and concert-goers are the core audience for the Entertainment segment, which includes the Ryman Auditorium and the Opry Entertainment Group (OEG) venues.

• Entertainment segment revenue for the third quarter of 2025 was $91.6 million.
• For the second quarter of 2025, Entertainment segment revenue hit an all-time quarterly record of $143.3 million.
• OEG announced a planned development of a second Category 10 location in the Flamingo Las Vegas Hotel & Casino complex, expected to open in late 2026.

Event promoters and third-party meeting planners are key intermediaries for securing the large group business that Ryman Hospitality Properties targets.

Here's a look at the top-line financial performance for the segments that serve these customers as of late 2025:

Metric (As of September 30, 2025)	Hospitality Segment	Entertainment Segment	Consolidated
Q3 2025 Revenue	$500.9 million	$91.6 million	$592.5 million
Q2 2025 Revenue	$516.2 million	$143.3 million	$659.5 million
Q3 2025 Adjusted EBITDAre	Not Separately Stated	Not Separately Stated	$173.1 million
Total Debt (As of March 31, 2025)	Not Separately Stated	Not Separately Stated	$3.37 billion

The total revenue for Ryman Hospitality Properties, Inc. for the trailing twelve months ending September 30, 2025, was $2.49B.

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Cost Structure

You're looking at the major outlays that keep Ryman Hospitality Properties, Inc. running, which is key to understanding their profitability picture, especially with ongoing capital projects. Here's the quick math on where the money goes.

Property-level operating expenses are a primary cost driver. For the twelve months ending September 30, 2025, Ryman Hospitality Properties reported total operating expenses of $2.022B. For the fiscal quarter ending in September of 2025 specifically, operating expenses were reported at $501.91M. Ryman Hospitality Properties has signaled that property-level operating expenses are expected to rise by 4% in 2025 compared to the previous year. This increase is heavily influenced by labor costs, which analysts noted could see a high single-digit Compound Annual Growth Rate increase due to union contracts.

The company is actively investing in its asset base, making significant capital expenditures for renovations and expansion a major cost component. Ryman Hospitality Properties has identified $1 billion in capital investment opportunities over the next four years. For context on recent spending, in 2024, the company expected to invest between $290 million to $360 million in its Hospitality business and between $70 million to $80 million in its Entertainment business. As of the second quarter of 2025, Ryman Hospitality Properties announced they were nearly halfway through this multi-year capital program, which includes ongoing rooms renovation at the Gaylord Texan and meeting space renovation at the JW Marriott Desert Ridge.

The relationship with Marriott International dictates ongoing management fees paid to Marriott International. For the full year 2023, these fees totaled $66,425 thousand (or $66.425 million). Furthermore, in 2023, same-store incentive management fee expense was $29.1 million for the year.

Financing the portfolio involves substantial interest expense on debt. A key component is the $1.0 billion aggregate principal amount of 6.500% senior notes due 2032, which closed in March 2024. The annual interest obligation on just these notes is $65.0 million (calculated as $1,000,000,000 multiplied by 6.500%). Interest on these notes is scheduled to be paid on June 15 and December 15, beginning on December 15, 2025.

The day-to-day running of the entertainment venues and hotel food/beverage operations results in significant costs of goods sold for food, beverage, and entertainment operations. For the fiscal quarter ending in September of 2025, Ryman Hospitality Properties reported a Cost of Sales figure of $491.2M.

You can see a snapshot of these key cost elements below. What this estimate hides, of course, is the allocation between the Hospitality and Entertainment segments, but these are the big buckets of cash outflow.

Cost Category Detail	Latest Reported/Projected Amount	Period/Context
Total Operating Expenses (TTM)	$2.022B	Twelve Months ending September 30, 2025
Property-Level Operating Expenses (Quarterly)	$501.91M	Fiscal Quarter ending September 2025
Expected Operating Expense Growth	4%	Compared to the previous year (2025 projection)
Planned Capital Investment Total	$1 billion	Over the next four years
Cost of Sales (COGS Proxy)	$491.2M	Fiscal Quarter ending September 2025
Annual Interest on 6.500% Senior Notes	$65.0 million	Based on $1.0B principal amount
2023 Management Fees	$66,425 thousand	Full Year 2023

You should also note the specific costs tied to the Entertainment segment, which is managed separately but consolidated:

• Entertainment Operating Expenses (Q3 2025): $110.376 million
• Entertainment Operating Expenses (Q2 2025): $59.560 million
• Entertainment Adjusted EBITDAre (Q2 2025): $34 million

Finance: draft 13-week cash view by Friday.

Ryman Hospitality Properties, Inc. (RHP) - Canvas Business Model: Revenue Streams

Ryman Hospitality Properties, Inc. generates its top-line revenue from two primary operating segments: Hospitality and Entertainment. For the third quarter of 2025, the company reported consolidated revenue of $592.5 million, which is the sum of these two streams.

The Hospitality segment is the largest contributor to overall revenue. This segment focuses on group-oriented, destination hotel assets, primarily the Gaylord Hotels properties. The Entertainment segment, which includes the Opry Entertainment Group (OEG) assets, provides significant, complementary revenue.

Here is a breakdown of the key revenue components as reported for the third quarter of 2025:

• Hospitality segment revenue: $500.9 million
• Entertainment segment revenue: $91.6 million

The group business within the Hospitality segment is critical, driven by room nights and associated spending. During Q3 2025, Ryman Hospitality Properties booked over 667,000 same-store Hospitality Gross Definite Room Nights for all future periods. This booking pace was achieved at an all-time quarterly record estimated average daily rate (ADR) of $291. To give you a specific property example, the JW Marriott Desert Ridge booked nearly 50,000 Gross Definite Rooms Nights for all future periods at an estimated ADR of $372.

The revenue structure is further detailed by the following performance metrics from the Q3 2025 reporting period:

Revenue Stream Component	Q3 2025 Financial Metric	Amount/Rate
Hospitality Segment Revenue	Reported Revenue	$500.9 million
Entertainment Segment Revenue	Reported Revenue	$91.6 million
Group Room Nights Booked (Future Periods)	Same-Store Gross Definite Room Nights	Over 667,000
Group Room Nights ADR	Estimated Average Daily Rate	$291

Beyond the core room revenue, high-margin outside-the-room spend is a significant driver. This includes food, beverage, and banquet sales generated from the large group and convention business hosted at the resort properties. Also, the Entertainment segment fuels revenue through ticket sales and merchandise from Opry Entertainment Group (OEG) assets, which is definitely a growth area, evidenced by the announced second Category 10 location development in Las Vegas.