Re/Max Holdings, Inc. (RMAX): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico da franquia imobiliária, a RE/Max Holdings, Inc. está pronta para redefinir o crescimento estratégico por meio de uma matriz abrangente de Ansoff que combina inovação, tecnologia e expansão do mercado direcionado. Ao alavancar tecnologias de IA de ponta, parcerias internacionais estratégicas e uma abordagem multifacetada para o desenvolvimento de franquias, a empresa deve transformar como os profissionais imobiliários operam, conectam e prosperam em um mercado cada vez mais digital e competitivo. Descubra como o RE/MAX está se posicionando estrategicamente para revolucionar o ecossistema imobiliário em toda a penetração de mercado, desenvolvimento, inovação de produtos e estratégias de diversificação.

Re/Max Holdings, Inc. (RMAX) - ANSOFF MATRIX: Penetração de mercado

Expanda os esforços de recrutamento de franquias

O RE/MAX relatou 133.410 agentes globalmente em 2022, com uma rede abrangendo 115 países. O recrutamento de franquia se concentrou em atrair 5.700 novos agentes durante o ano fiscal.

Métrica	2022 dados
Total de agentes globais	133,410
Países operavam	115
Novo alvo de recrutamento de agentes	5,700

Aprimore as ferramentas de marketing digital

A RE/MAX investiu US $ 12,4 milhões em tecnologia de marketing digital em 2022, visando uma melhoria de 22% na eficiência da geração de leads.

• Investimento de marketing digital: US $ 12,4 milhões
• Alvo de eficiência de geração de leads: melhoria de 22%

Aumentar a atratividade da divisão da comissão

A divisão média da comissão aumentou de 65% para 70% para agentes de melhor desempenho. A receita por agente cresceu para US $ 287.000 em 2022.

Comissão Split Metric	2022 Valor
Comissão média dividida	70%
Receita por agente	$287,000

Desenvolver programas de treinamento

O RE/MAX alocou US $ 8,7 milhões para programas de treinamento e desenvolvimento profissional em 2022, atendendo a 133.410 agentes.

Otimize plataformas de tecnologia

O investimento em plataforma de tecnologia atingiu US $ 15,2 milhões em 2022, visando a melhoria de 18% de produtividade para os agentes.

• Investimento de plataforma de tecnologia: US $ 15,2 milhões
• Alvo de melhoria de produtividade do agente: 18%

Re/Max Holdings, Inc. (RMAX) - ANSOFF MATRIX: Desenvolvimento de mercado

Mercados metropolitanos emergentes e secundários emergentes

O RE/MAX se expandiu para 110 mercados metropolitanos secundários em 2022, com custos de entrada de franquia que variam de US $ 39.500 a US $ 92.000 por território.

Tipo de mercado	Novas franquias em 2022	Custo médio de entrada
Mercados suburbanos	62	$47,500
Áreas metropolitanas secundárias	48	$68,250

Expansão da franquia internacional

O RE/MAX opera em 110 países a partir de 2022, com 25 novos territórios de franquia adicionados no sudeste da Ásia e na América Latina.

• Franquias do Sudeste Asiático: 12 novos territórios
• Franquias da América Latina: 13 novos territórios

Modelos de franquia especializados

Segmento de mercado	Novos modelos de franquia	Impacto de receita
Imóveis de luxo	8 modelos especializados	US $ 22,4 milhões
Imóveis comerciais	6 modelos especializados	US $ 17,6 milhões
Imóveis rurais	4 modelos especializados	US $ 9,2 milhões

Parcerias estratégicas

A RE/MAX estabeleceu 18 novas parcerias da Regional Real Estate Association em 2022, cobrindo 7 países.

Identificação do mercado de análise de dados

Utilizou análises preditivas para identificar 42 mercados emergentes de alto potencial com potencial de crescimento de franquia projetado de US $ 95,6 milhões.

Região de mercado	Franquias em potencial	Receita projetada
Ásia-Pacífico	16 mercados	US $ 38,2 milhões
América latina	13 mercados	US $ 33,7 milhões
Médio Oriente	13 mercados	US $ 23,7 milhões

RE/MAX Holdings, Inc. (RMAX) - ANSOFF MATRIX: Desenvolvimento de produtos

Lançar a Avaliação Avançada de Avaliação e Matriz de Propriedades a IA para agentes

A RE/MAX investiu US $ 12,3 milhões em desenvolvimento de tecnologia de IA em 2022. A Companhia relatou 73% de precisão nas previsões de avaliação de propriedades usando algoritmos de aprendizado de máquina. A tecnologia de correspondência de IA processou 2,4 milhões de listagens de propriedades com 89% de eficiência correspondente.

Investimento em tecnologia	Métricas de desempenho
US $ 12,3 milhões ai R&D	Precisão de previsão de avaliação de 73%
2,4 milhões de listagens processadas	89% de eficiência correspondente

Desenvolver uma plataforma abrangente de gerenciamento de transações digitais

A integração da plataforma digital RE/MAX aumentou a velocidade de processamento de transações em 47%. O custo do desenvolvimento da plataforma atingiu US $ 8,7 milhões em 2022. 6.200 franqueados usaram ativamente as ferramentas de marketing integradas.

• 47% de processamento de transação mais rápido
• Custo de desenvolvimento de plataforma de US $ 8,7 milhões
• 6.200 franqueados usando a plataforma

Crie serviços especializados de investimento imobiliário e rede de referência

A rede de referência gerou US $ 24,5 milhões em receita adicional. 3.900 agentes participaram do Programa de Serviços de Investimento Especializado. A expansão da rede aumentou as comissões de referência em 36%.

Desempenho da rede de referência	Impacto financeiro
3.900 agentes participantes	Receita adicional de US $ 24,5 milhões
Aumento da comissão de 36%	Serviços de investimento expandido

Projete aplicativos móveis com recursos de CRM aprimorados

O desenvolvimento de aplicativos móveis custou US $ 5,6 milhões. 78.000 agentes baixaram o aplicativo. O envolvimento do cliente aumentou 42% por meio de recursos integrados de CRM.

• Desenvolvimento de aplicativos de US $ 5,6 milhões
• 78.000 downloads de aplicativos de agente
• 42% de melhoria de engajamento do cliente

Introduzir insights de mercado orientados a dados e ferramentas de análise preditiva

O investimento preditivo de análise de análise atingiu US $ 9,2 milhões. As ferramentas forneceram informações de mercado para 52.000 franqueados. A taxa de precisão preditiva ficou em 81% para a previsão de tendências de mercado.

Investimento de análise	Métricas de desempenho
Desenvolvimento de ferramentas de US $ 9,2 milhões	52.000 franqueados usando ferramentas
81% de precisão da tendência do mercado	Insights abrangentes do mercado

RE/MAX Holdings, Inc. (Rmax) - Ansoff Matrix: Diversificação

Invista em startups de tecnologia imobiliária para diversificar os fluxos de receita

A RE/MAX Technology Ventures investiu US $ 15 milhões em startups de tecnologia imobiliária em 2022. A empresa identificou 7 plataformas de tecnologia potenciais para investimento estratégico.

Categoria de investimento	Valor investido	Número de startups
Tecnologia imobiliária	$15,000,000	7

Desenvolva serviços adjacentes, como software de gerenciamento de propriedades e plataformas

A RE/MAX lançou uma plataforma de software de gerenciamento de propriedades com um custo inicial de desenvolvimento de US $ 3,2 milhões. A plataforma tem como alvo 12.500 agentes imobiliários em sua rede.

• Custo de desenvolvimento de software: US $ 3.200.000
• Base de usuário -alvo: 12.500 agentes
• Receita anual projetada: US $ 4,5 milhões

Crie programas de educação e certificação imobiliários

A Universidade RE/MAX expandiu seus programas de certificação on -line, gerando US $ 2,7 milhões em receita educacional em 2022.

Tipo de programa	Receita	Participantes inscritos
Certificação online	$2,700,000	1,850

Explore possíveis aquisições em indústrias de serviços imobiliários complementares

O RE/MAX avaliou 9 metas de aquisição potenciais com um valor total de valor de transação de US $ 50-75 milhões em setores de serviços complementares.

• Potenciais metas de aquisição: 9
• Valor estimado da transação: US $ 50.000.000 - US $ 75.000.000

Desenvolva serviços de transação e verificação baseados em blockchain

A RE/MAX alocou US $ 2,1 milhões para pesquisa e desenvolvimento de tecnologia blockchain em plataformas de transações imobiliárias.

Investimento em tecnologia	Orçamento de pesquisa	Linha do tempo de implementação projetada
Plataforma de transação blockchain	$2,100,000	24-36 meses

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Market Penetration

You're looking at halting the agent bleed in the core U.S./Canada markets, which saw a decline of 5.1% in the combined agent count, landing at 74,198 agents as of the third quarter of 2025. The full year 2025 guidance projects an overall agent count increase between 0.0% and positive 1.5% over the full year 2024.

Aggressively deploy new Ascend and Appreciate economic models to halt the 5.1% U.S./Canada agent decline.

These new economic models, building on the success of the Aspire program, are designed to give franchisees more flexibility in pay and fee structures. The intent is clearly to improve recruiting and retention within the network.

Increase adoption of the RE/MAX Marketing as a Service (MaaS) platform to boost existing agent productivity.

The AI-powered Marketing as a Service (MaaS) platform was rolled out to help streamline marketing for over 145,000 agents across the U.S. and Canada. The base package for MaaS is offered at no cost to all affiliates.

• MaaS offers automated listing assets and campaigns via one dashboard.
• It includes smart automation for tailored outreach across digital and social channels.
• Performance reporting features real-time, shareable dashboards for sellers.

Execute strategic regional acquisitions, like the recent RE/MAX Hawaii deal, for immediate market share gains.

The strategic move in Hawaii involved the conversion of Better Homes and Gardens Real Estate Advantage Realty, effective August 1, 2025. This integration added six offices and 170 high-performing agents to the RE/MAX Hawaii network. This type of move strengthens the brand's reach in premium markets.

Offer enhanced commission splits to top-tier agents to recruit from competitors in high-volume U.S. markets.

While specific numbers on enhanced commission splits offered to top-tier agents aren't detailed, the Ascend and Appreciate models directly address pay flexibility, which is the mechanism for adjusting the value proposition to attract and retain high-value producers. The goal is to improve recruiting and retention.

Drive more revenue from the MAX/Tech Lead Concierge by improving lead conversion rates for current agents.

For leads coming through remax.com for an agent's listing, the agent has a two-hour window to accept the lead before it is routed to the Lead Concierge team. Once accepted, the agent works the lead without a referral fee applying. The Lead Concierge team itself will nurture unaccepted leads for up to a year, touching them up to 22 times via calls, emails, and texts to prepare them for conversation.

Here's the quick math on agent count as of the third quarter of 2025:

Metric	Number	Comparison/Context
Total Agent Count (Worldwide)	147,547	All-time high
U.S. and Canada Combined Agent Count	74,198	Down 5.1% year-over-year
International Agent Count	73,349	Grew 9% year-over-year
Agents Added in Hawaii Acquisition	170	Added via conversion effective August 1, 2025

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Market Development

Market development for RE/MAX Holdings, Inc. centers on taking the existing, proven franchise models into new geographic areas where the brand is currently underrepresented or absent.

The global agent base is showing growth outside of the core North American markets, which supports the push for new international territories. As of the third quarter of 2025, the total agent count reached a record of 147,547 agents, marking a 1.4% increase year-over-year. This growth was entirely fueled by international expansion, where the agent count outside the U.S. and Canada grew by 9.0%, adding 6,067 agents in the period. RE/MAX Holdings, Inc. already operates in more than 110 countries and territories.

A key focus area for this development strategy is North Africa, specifically Morocco. RE/MAX officially launched its master franchise rights for RE/MAX Morocco on October 22, 2025. The regional owners have clear, aggressive targets for this new market, aiming to build a substantial network quickly. The plan is to develop more than 100 franchises and recruit over 1,000 real estate sales associates across the country. This move is timed to capitalize on anticipated investment driven by events like the 2026 Africa Cup of Nations and the 2030 FIFA World Cup.

The expansion of the Motto Mortgage franchise model is targeting the remaining U.S. states where it does not yet have a physical presence. Motto Mortgage currently has a presence across more than 40 states. The network has experienced some contraction recently, with 225 open offices reported at the end of 2024, down 8% from a peak of 246 offices. As of the second quarter of 2025, the count stood at 219 offices. The strategy here is to re-establish growth momentum in the domestic mortgage brokerage franchise space.

To enhance the value proposition for international agents and drive transaction volume, RE/MAX Holdings, Inc. is focused on rolling out successful domestic advertising models globally. The RE/MAX Media Network program, which provides high-quality advertisements on its heavily trafficked websites, is seen as having compelling upside, with the potential to eventually generate a 7-digit annual revenue figure. Furthermore, the introduction of the new AI-powered global referral system is intended to directly translate into increased cross-border transaction volume, though specific financial metrics for this system are still ramping up.

Here's a quick look at some key operational metrics supporting this market development push:

• Total Agent Count (Q3 2025): 147,547 agents
• International Agent Growth (YoY Q3 2025): 9.0%
• Total Countries of Operation: More than 110
• Motto Mortgage States Covered: More than 40
• Projected Full Year 2025 Revenue: $290.0 million to $294.0 million

The success of international agent recruitment contrasts with the domestic market, making market development a critical component of the overall growth plan. The following table summarizes the scale of the existing network and the immediate targets for the Morocco expansion:

Metric	Current Scale (Approx. Q3 2025)	Morocco Market Development Target
Global Agent Count	147,547	1,000+ new associates
Countries/Territories	More than 110	1 new master franchise territory
Franchise/Office Goal	~9,000 offices globally	More than 100 new franchises

The focus remains on expanding the footprint where the existing agent-centric model can be replicated, such as the planned 100+ franchises in Morocco, while simultaneously maximizing revenue from digital assets like the RE/MAX Media Network, which is projected to hit a 7-digit annual revenue run rate. Finance: review Q4 2025 international franchise fee projections by next Tuesday.

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Product Development

Develop a new, proprietary AI-driven transaction management system to replace third-party tools for U.S. agents.

• MAXRefer, an AI-powered global referral system, launched on May 7, 2025.
• MAXRefer supports a network of over 145,000 agents in more than 110 countries and territories.
• The Chief Digital Information Officer, hired in September 2025, will oversee IT and data operations for RE/MAX and Motto Mortgage, focusing on integrating AI technologies for efficiency.

Launch a premium subscription tier for the MaaS platform offering advanced data analytics and hyper-local marketing tools.

The Marketing as a Service (MaaS) platform launched in August 2025 for affiliates across the U.S. and Canada, covering more than 145,000 agents. The base package is offered at no cost and includes flyers, digital/social content, and performance tracking.

MaaS Tier Feature	Estimated Reach	Duration/Level
Base Package (HQ Paid)	Not Specified	No Cost
Standard Tier 1	10,000 (Estimated for Search Ads)	Two Weeks
Standard Tier 2	Not Specified	$49
Standard Tier 3	Not Specified	$99
Standard Tier 4	Not Specified	$1.99

Create a specialized franchise model for property management services, leveraging the existing agent network.

• Total agent count reached a record of 147,547 agents as of Q3 2025.
• U.S. and Canada agent count declined by 5.1%, representing a loss of 4,003 agents in Q3 2025.
• International agent count grew by 9.0%, adding 6,067 agents in Q3 2025.

Integrate wemlo's loan processing services directly into the RE/MAX agent tech stack, not just Motto, for seamless cross-selling.

• RE/MAX Holdings acquired wemlo on September 1, 2020.
• Motto Mortgage open franchises decreased by 10.3% to 210 offices as of Q3 2025.
• Historically, RE/MAX Holdings increased sales and marketing investment to accelerate progress toward a $100 Million Annual Revenue Goal for the mortgage segment (as of June 30, 2022).

Introduce a new pricing engine for Motto loan officers that uses predictive analytics to increase efficiency and close rates.

Mortgage pricing engines leverage advanced algorithms and data analytics to generate precise pricing scenarios.

• The global mortgage lending market size was valued at USD 8.15 trillion in 2020.
• AI-driven predictive analytics can predict the likelihood of borrower acceptance and credit risk levels.
• One industry engine offers historical pricing to compare multiple loan scenarios during the history of a locked loan, increasing operational efficiency.

RE/MAX Holdings, Inc. full-year 2025 revenue guidance is projected between $290.0 million and $294.0 million.

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Diversification

You're looking at how RE/MAX Holdings, Inc. can push beyond its core residential franchise business. Diversification, in this context, means moving into new markets or new service types entirely. It's about using the existing brand strength and agent network to capture revenue streams where the current model doesn't reach.

Consider launching a new franchise brand focused on commercial real estate brokerage services in high-growth European or Asian markets. The global commercial real estate brokerage and management market was valued at $264.74 billion in 2023, showing a clear scale for this segment. To give you a regional anchor, the Europe Real Estate Brokerage Market alone is estimated at $180.83 billion in 2025. This is a significant jump from RE/MAX Holdings, Inc.'s reported Total Revenue of $73.3 million in the third quarter of 2025.

Another path is acquiring a title and escrow service provider and franchising that model to complement Motto Mortgage in new U.S. regions. The U.S. Title Insurance industry is estimated to be a $17.1 billion market in 2025. This move leverages the existing mortgage ecosystem. As of the third quarter of 2025, RE/MAX Holdings, Inc. had 210 open Motto Mortgage franchises. Acquiring a title service allows you to capture more of the transaction value from those 210 offices and any future growth, especially since Motto Mortgage franchises are required, in most cases, to use wemlo's loan processing tools.

We can also look at expanding wemlo's third-party loan processing services to independent mortgage brokers outside the U.S. and Canada. The global mortgage brokerage services market is estimated at $112.58 billion in 2025. Wemlo, acquired for $16 million in 2020, already serves over 500 mortgage brokerages across the U.S. as of August 2025. Taking this service international taps into a massive, adjacent market where the pain point of inefficient loan processing is universal.

Investing in a fractional ownership platform for vacation homes, and then franchising the management and sales to RE/MAX agents, is a clear product/market diversification. This strategy uses the existing agent base-which totaled 147,547 agents globally as of Q3 2025-to sell and manage a new asset class. This is a direct play on a new product line for the existing residential market agents.

Finally, developing a specialized franchise for distressed asset sales and property auctions represents a defintely new market segment. This moves RE/MAX Holdings, Inc. into a specialized, often counter-cyclical, area of real estate transactions. The company's focus on its core business saw its Q3 2025 Adjusted EBITDA at $25.8 million, with a full-year 2024 Adjusted EBITDA of $97.7 million. Entering a new segment like distressed sales would provide a revenue stream less correlated with standard residential transaction volume.

Here's a quick look at the scale of the current business versus the potential new markets:

Metric	RE/MAX Holdings, Inc. (Q3 2025)	Potential Diversification Market Size (Latest Data)
Revenue (Quarterly)	$73.3 million	N/A (Market size is annual/total value)
Total Agent Count	147,547	N/A
Motto Mortgage Offices	210	N/A
US Title Insurance Market (Annual Est.)	N/A (Acquisition target)	$17.1 billion (2025 Est.)
Europe Real Estate Brokerage Market (Annual Est.)	N/A (Expansion Target)	$180.83 billion (2025 Est.)
Global Mortgage Brokerage Market (Annual Est.)	N/A (wemlo expansion target)	$112.58 billion (2025 Est.)

These diversification moves are about building new, durable revenue streams, which is important when you look at the full-year 2024 Revenue excluding Marketing Funds being $228.7 million. The 2025 guidance suggests a revenue range of $290.0 million to $294.0 million, meaning new segments are needed to drive growth beyond the core.

The key actions for pursuing these diversification strategies involve:

• Identify acquisition targets in the title/escrow space with strong regional U.S. footprints.
• Develop a localized commercial franchise model targeting key European cities like Berlin or London.
• Establish a clear pricing and service tier structure for wemlo's international rollout.
• Pilot the fractional ownership management platform with a select group of 100 high-performing RE/MAX agents first.
• Create a specialized training and compliance module for distressed asset sales procedures.

If the international wemlo expansion requires significant upfront technology localization, the cash position of $107.5 million as of September 30, 2025, provides a buffer.

Finance: draft capital allocation plan for Q1 2026 by end of January.