RE/MAX Holdings, Inc. (RMAX): ANSOFF-Matrixanalyse

In der dynamischen Landschaft des Immobilien-Franchising ist RE/MAX Holdings, Inc. bereit, strategisches Wachstum durch eine umfassende Ansoff-Matrix neu zu definieren, die Innovation, Technologie und gezielte Marktexpansion vereint. Durch die Nutzung modernster KI-Technologien, strategischer internationaler Partnerschaften und eines mehrgleisigen Ansatzes zur Franchise-Entwicklung ist das Unternehmen bereit, die Art und Weise zu verändern, wie Immobilienfachleute in einem zunehmend digitalen und wettbewerbsintensiven Markt agieren, sich vernetzen und erfolgreich sind. Entdecken Sie, wie RE/MAX sich strategisch positioniert, um das Immobilienökosystem durch Marktdurchdringung, Entwicklung, Produktinnovation und Diversifizierungsstrategien zu revolutionieren.

RE/MAX Holdings, Inc. (RMAX) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie Ihre Franchise-Rekrutierungsbemühungen

RE/MAX meldete im Jahr 2022 weltweit 133.410 Makler mit einem Netzwerk, das sich über 115 Länder erstreckt. Der Schwerpunkt der Franchise-Rekrutierung lag im Geschäftsjahr auf der Gewinnung von 5.700 neuen Agenten.

Metrisch	Daten für 2022
Gesamtzahl der globalen Agenten	133,410
Länder betrieben	115
Rekrutierungsziel für neue Agenten	5,700

Verbessern Sie digitale Marketingtools

RE/MAX investierte im Jahr 2022 12,4 Millionen US-Dollar in digitale Marketingtechnologie mit dem Ziel, die Effizienz der Lead-Generierung um 22 % zu verbessern.

• Investition in digitales Marketing: 12,4 Millionen US-Dollar
• Effizienzziel bei der Lead-Generierung: Verbesserung um 22 %

Erhöhen Sie die Attraktivität der Provisionsaufteilung

Die durchschnittliche Provisionsaufteilung für Makler mit der besten Leistung stieg von 65 % auf 70 %. Der Umsatz pro Agent stieg im Jahr 2022 auf 287.000 US-Dollar.

Provisionsaufteilungsmetrik	Wert 2022
Durchschnittliche Provisionsaufteilung	70%
Umsatz pro Agent	$287,000

Entwickeln Sie Schulungsprogramme

RE/MAX stellte im Jahr 2022 8,7 Millionen US-Dollar für Schulungs- und Berufsentwicklungsprogramme bereit und betreute 133.410 Makler.

Optimieren Sie Technologieplattformen

Die Investitionen in die Technologieplattform beliefen sich im Jahr 2022 auf 15,2 Millionen US-Dollar und zielen auf eine Produktivitätssteigerung der Agenten um 18 % ab.

• Investition in die Technologieplattform: 15,2 Millionen US-Dollar
• Ziel zur Verbesserung der Agentenproduktivität: 18 %

RE/MAX Holdings, Inc. (RMAX) – Ansoff-Matrix: Marktentwicklung

Zielen Sie auf aufstrebende Vorstadt- und sekundäre Metropolmärkte

RE/MAX expandierte im Jahr 2022 auf 110 sekundäre Metropolmärkte, wobei die Franchise-Eintrittskosten zwischen 39.500 und 92.000 US-Dollar pro Gebiet lagen.

Markttyp	Neue Franchises im Jahr 2022	Durchschnittliche Eintrittskosten
Vorstadtmärkte	62	$47,500
Sekundäre Metropolregionen	48	$68,250

Internationale Franchise-Erweiterung

RE/MAX ist ab 2022 in 110 Ländern tätig, wobei 25 neue Franchise-Gebiete in Südostasien und Lateinamerika hinzukommen.

• Südostasien-Franchises: 12 neue Gebiete
• Lateinamerikanische Franchises: 13 neue Gebiete

Spezialisierte Franchise-Modelle

Marktsegment	Neue Franchise-Modelle	Auswirkungen auf den Umsatz
Luxusimmobilien	8 Spezialmodelle	22,4 Millionen US-Dollar
Gewerbeimmobilien	6 Spezialmodelle	17,6 Millionen US-Dollar
Ländliche Immobilien	4 Spezialmodelle	9,2 Millionen US-Dollar

Strategische Partnerschaften

RE/MAX hat im Jahr 2022 18 neue regionale Immobilienverbändepartnerschaften gegründet, die 7 Länder abdecken.

Identifizierung des Datenanalysemarktes

Mithilfe prädiktiver Analysen wurden 42 Schwellenmärkte mit hohem Potenzial und einem prognostizierten Franchise-Wachstumspotenzial von 95,6 Millionen US-Dollar identifiziert.

Marktregion	Mögliche Franchises	Prognostizierter Umsatz
Asien-Pazifik	16 Märkte	38,2 Millionen US-Dollar
Lateinamerika	13 Märkte	33,7 Millionen US-Dollar
Naher Osten	13 Märkte	23,7 Millionen US-Dollar

RE/MAX Holdings, Inc. (RMAX) – Ansoff-Matrix: Produktentwicklung

Führen Sie fortschrittliche KI-gestützte Immobilienbewertungs- und Matching-Technologie für Makler ein

RE/MAX investierte im Jahr 2022 12,3 Millionen US-Dollar in die Entwicklung der KI-Technologie. Das Unternehmen meldete eine Genauigkeit von 73 % bei Prognosen zur Immobilienbewertung mithilfe von Algorithmen für maschinelles Lernen. Die KI-Matching-Technologie verarbeitete 2,4 Millionen Immobilienangebote mit einer Matching-Effizienz von 89 %.

Technologieinvestitionen	Leistungskennzahlen
12,3 Millionen US-Dollar für KI-Forschung und -Entwicklung	73 % Genauigkeit der Bewertungsvorhersage
2,4 Millionen Einträge verarbeitet	89 % Matching-Effizienz

Entwickeln Sie eine umfassende Plattform für das digitale Transaktionsmanagement

Die Integration der digitalen Plattform RE/MAX erhöhte die Transaktionsverarbeitungsgeschwindigkeit um 47 %. Die Kosten für die Plattformentwicklung erreichten im Jahr 2022 8,7 Millionen US-Dollar. 6.200 Franchisenehmer nutzten aktiv die integrierten Marketingtools.

• 47 % schnellere Transaktionsverarbeitung
• 8,7 Millionen US-Dollar Kosten für die Plattformentwicklung
• 6.200 Franchisenehmer nutzen die Plattform

Erstellen Sie spezialisierte Immobilieninvestitions- und Empfehlungsnetzwerkdienste

Das Empfehlungsnetzwerk generierte zusätzliche Einnahmen in Höhe von 24,5 Millionen US-Dollar. 3.900 Makler nahmen am spezialisierten Wertpapierdienstleistungsprogramm teil. Durch den Netzwerkausbau stiegen die Empfehlungsprovisionen um 36 %.

Leistung des Empfehlungsnetzwerks	Finanzielle Auswirkungen
3.900 Agenten nehmen teil	24,5 Millionen US-Dollar zusätzlicher Umsatz
36 % Provisionserhöhung	Erweiterte Investmentdienstleistungen

Entwerfen Sie mobile Anwendungen mit erweiterten CRM-Funktionen

Die Entwicklung mobiler Anwendungen kostete 5,6 Millionen US-Dollar. 78.000 Agenten haben die App heruntergeladen. Die Kundenbindung stieg durch integrierte CRM-Funktionen um 42 %.

• App-Entwicklung im Wert von 5,6 Millionen US-Dollar
• 78.000 Agent-App-Downloads
• 42 % Verbesserung der Kundenbindung

Führen Sie datengesteuerte Markteinblicke und prädiktive Analysetools ein

Die Investition in prädiktive Analysetools belief sich auf 9,2 Millionen US-Dollar. Die Tools lieferten Markteinblicke für 52.000 Franchisenehmer. Die Vorhersagegenauigkeit für Markttrendprognosen lag bei 81 %.

Analytics-Investition	Leistungskennzahlen
Werkzeugentwicklung im Wert von 9,2 Millionen US-Dollar	52.000 Franchisenehmer nutzen Tools
81 % Markttrendgenauigkeit	Umfassende Markteinblicke

RE/MAX Holdings, Inc. (RMAX) – Ansoff-Matrix: Diversifikation

Investieren Sie in Immobilientechnologie-Startups, um die Einnahmequellen zu diversifizieren

RE/MAX Technology Ventures investierte im Jahr 2022 15 Millionen US-Dollar in Immobilien-Technologie-Startups. Das Unternehmen identifizierte sieben potenzielle Technologieplattformen für strategische Investitionen.

Anlagekategorie	Investierter Betrag	Anzahl der Startups
Immobilientechnologie	$15,000,000	7

Entwickeln Sie angrenzende Dienste wie Immobilienverwaltungssoftware und -plattformen

RE/MAX brachte eine Immobilienverwaltungssoftwareplattform mit anfänglichen Entwicklungskosten von 3,2 Millionen US-Dollar auf den Markt. Die Plattform richtet sich an 12.500 Immobilienmakler in ihrem Netzwerk.

• Kosten für Softwareentwicklung: 3.200.000 US-Dollar
• Zielbenutzerbasis: 12.500 Agenten
• Voraussichtlicher Jahresumsatz: 4,5 Millionen US-Dollar

Erstellen Sie Bildungs- und Zertifizierungsprogramme für Immobilien

Die RE/MAX University hat ihre Online-Zertifizierungsprogramme erweitert und im Jahr 2022 Bildungseinnahmen in Höhe von 2,7 Millionen US-Dollar erzielt.

Programmtyp	Einnahmen	Eingeschriebene Teilnehmer
Online-Zertifizierung	$2,700,000	1,850

Erkunden Sie potenzielle Akquisitionen in komplementären Immobiliendienstleistungsbranchen

RE/MAX bewertete 9 potenzielle Akquisitionsziele mit einem Gesamttransaktionswert zwischen 50 und 75 Millionen US-Dollar in komplementären Dienstleistungssektoren.

• Mögliche Akquisitionsziele: 9
• Geschätzter Transaktionswert: 50.000.000 bis 75.000.000 US-Dollar

Entwickeln Sie Blockchain-basierte Immobilientransaktions- und Verifizierungsdienste

RE/MAX stellte 2,1 Millionen US-Dollar für die Forschung und Entwicklung der Blockchain-Technologie in Immobilientransaktionsplattformen bereit.

Technologieinvestitionen	Forschungsbudget	Geplanter Zeitplan für die Implementierung
Blockchain-Transaktionsplattform	$2,100,000	24-36 Monate

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Market Penetration

You're looking at halting the agent bleed in the core U.S./Canada markets, which saw a decline of 5.1% in the combined agent count, landing at 74,198 agents as of the third quarter of 2025. The full year 2025 guidance projects an overall agent count increase between 0.0% and positive 1.5% over the full year 2024.

Aggressively deploy new Ascend and Appreciate economic models to halt the 5.1% U.S./Canada agent decline.

These new economic models, building on the success of the Aspire program, are designed to give franchisees more flexibility in pay and fee structures. The intent is clearly to improve recruiting and retention within the network.

Increase adoption of the RE/MAX Marketing as a Service (MaaS) platform to boost existing agent productivity.

The AI-powered Marketing as a Service (MaaS) platform was rolled out to help streamline marketing for over 145,000 agents across the U.S. and Canada. The base package for MaaS is offered at no cost to all affiliates.

• MaaS offers automated listing assets and campaigns via one dashboard.
• It includes smart automation for tailored outreach across digital and social channels.
• Performance reporting features real-time, shareable dashboards for sellers.

Execute strategic regional acquisitions, like the recent RE/MAX Hawaii deal, for immediate market share gains.

The strategic move in Hawaii involved the conversion of Better Homes and Gardens Real Estate Advantage Realty, effective August 1, 2025. This integration added six offices and 170 high-performing agents to the RE/MAX Hawaii network. This type of move strengthens the brand's reach in premium markets.

Offer enhanced commission splits to top-tier agents to recruit from competitors in high-volume U.S. markets.

While specific numbers on enhanced commission splits offered to top-tier agents aren't detailed, the Ascend and Appreciate models directly address pay flexibility, which is the mechanism for adjusting the value proposition to attract and retain high-value producers. The goal is to improve recruiting and retention.

Drive more revenue from the MAX/Tech Lead Concierge by improving lead conversion rates for current agents.

For leads coming through remax.com for an agent's listing, the agent has a two-hour window to accept the lead before it is routed to the Lead Concierge team. Once accepted, the agent works the lead without a referral fee applying. The Lead Concierge team itself will nurture unaccepted leads for up to a year, touching them up to 22 times via calls, emails, and texts to prepare them for conversation.

Here's the quick math on agent count as of the third quarter of 2025:

Metric	Number	Comparison/Context
Total Agent Count (Worldwide)	147,547	All-time high
U.S. and Canada Combined Agent Count	74,198	Down 5.1% year-over-year
International Agent Count	73,349	Grew 9% year-over-year
Agents Added in Hawaii Acquisition	170	Added via conversion effective August 1, 2025

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Market Development

Market development for RE/MAX Holdings, Inc. centers on taking the existing, proven franchise models into new geographic areas where the brand is currently underrepresented or absent.

The global agent base is showing growth outside of the core North American markets, which supports the push for new international territories. As of the third quarter of 2025, the total agent count reached a record of 147,547 agents, marking a 1.4% increase year-over-year. This growth was entirely fueled by international expansion, where the agent count outside the U.S. and Canada grew by 9.0%, adding 6,067 agents in the period. RE/MAX Holdings, Inc. already operates in more than 110 countries and territories.

A key focus area for this development strategy is North Africa, specifically Morocco. RE/MAX officially launched its master franchise rights for RE/MAX Morocco on October 22, 2025. The regional owners have clear, aggressive targets for this new market, aiming to build a substantial network quickly. The plan is to develop more than 100 franchises and recruit over 1,000 real estate sales associates across the country. This move is timed to capitalize on anticipated investment driven by events like the 2026 Africa Cup of Nations and the 2030 FIFA World Cup.

The expansion of the Motto Mortgage franchise model is targeting the remaining U.S. states where it does not yet have a physical presence. Motto Mortgage currently has a presence across more than 40 states. The network has experienced some contraction recently, with 225 open offices reported at the end of 2024, down 8% from a peak of 246 offices. As of the second quarter of 2025, the count stood at 219 offices. The strategy here is to re-establish growth momentum in the domestic mortgage brokerage franchise space.

To enhance the value proposition for international agents and drive transaction volume, RE/MAX Holdings, Inc. is focused on rolling out successful domestic advertising models globally. The RE/MAX Media Network program, which provides high-quality advertisements on its heavily trafficked websites, is seen as having compelling upside, with the potential to eventually generate a 7-digit annual revenue figure. Furthermore, the introduction of the new AI-powered global referral system is intended to directly translate into increased cross-border transaction volume, though specific financial metrics for this system are still ramping up.

Here's a quick look at some key operational metrics supporting this market development push:

• Total Agent Count (Q3 2025): 147,547 agents
• International Agent Growth (YoY Q3 2025): 9.0%
• Total Countries of Operation: More than 110
• Motto Mortgage States Covered: More than 40
• Projected Full Year 2025 Revenue: $290.0 million to $294.0 million

The success of international agent recruitment contrasts with the domestic market, making market development a critical component of the overall growth plan. The following table summarizes the scale of the existing network and the immediate targets for the Morocco expansion:

Metric	Current Scale (Approx. Q3 2025)	Morocco Market Development Target
Global Agent Count	147,547	1,000+ new associates
Countries/Territories	More than 110	1 new master franchise territory
Franchise/Office Goal	~9,000 offices globally	More than 100 new franchises

The focus remains on expanding the footprint where the existing agent-centric model can be replicated, such as the planned 100+ franchises in Morocco, while simultaneously maximizing revenue from digital assets like the RE/MAX Media Network, which is projected to hit a 7-digit annual revenue run rate. Finance: review Q4 2025 international franchise fee projections by next Tuesday.

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Product Development

Develop a new, proprietary AI-driven transaction management system to replace third-party tools for U.S. agents.

• MAXRefer, an AI-powered global referral system, launched on May 7, 2025.
• MAXRefer supports a network of over 145,000 agents in more than 110 countries and territories.
• The Chief Digital Information Officer, hired in September 2025, will oversee IT and data operations for RE/MAX and Motto Mortgage, focusing on integrating AI technologies for efficiency.

Launch a premium subscription tier for the MaaS platform offering advanced data analytics and hyper-local marketing tools.

The Marketing as a Service (MaaS) platform launched in August 2025 for affiliates across the U.S. and Canada, covering more than 145,000 agents. The base package is offered at no cost and includes flyers, digital/social content, and performance tracking.

MaaS Tier Feature	Estimated Reach	Duration/Level
Base Package (HQ Paid)	Not Specified	No Cost
Standard Tier 1	10,000 (Estimated for Search Ads)	Two Weeks
Standard Tier 2	Not Specified	$49
Standard Tier 3	Not Specified	$99
Standard Tier 4	Not Specified	$1.99

Create a specialized franchise model for property management services, leveraging the existing agent network.

• Total agent count reached a record of 147,547 agents as of Q3 2025.
• U.S. and Canada agent count declined by 5.1%, representing a loss of 4,003 agents in Q3 2025.
• International agent count grew by 9.0%, adding 6,067 agents in Q3 2025.

Integrate wemlo's loan processing services directly into the RE/MAX agent tech stack, not just Motto, for seamless cross-selling.

• RE/MAX Holdings acquired wemlo on September 1, 2020.
• Motto Mortgage open franchises decreased by 10.3% to 210 offices as of Q3 2025.
• Historically, RE/MAX Holdings increased sales and marketing investment to accelerate progress toward a $100 Million Annual Revenue Goal for the mortgage segment (as of June 30, 2022).

Introduce a new pricing engine for Motto loan officers that uses predictive analytics to increase efficiency and close rates.

Mortgage pricing engines leverage advanced algorithms and data analytics to generate precise pricing scenarios.

• The global mortgage lending market size was valued at USD 8.15 trillion in 2020.
• AI-driven predictive analytics can predict the likelihood of borrower acceptance and credit risk levels.
• One industry engine offers historical pricing to compare multiple loan scenarios during the history of a locked loan, increasing operational efficiency.

RE/MAX Holdings, Inc. full-year 2025 revenue guidance is projected between $290.0 million and $294.0 million.

RE/MAX Holdings, Inc. (RMAX) - Ansoff Matrix: Diversification

You're looking at how RE/MAX Holdings, Inc. can push beyond its core residential franchise business. Diversification, in this context, means moving into new markets or new service types entirely. It's about using the existing brand strength and agent network to capture revenue streams where the current model doesn't reach.

Consider launching a new franchise brand focused on commercial real estate brokerage services in high-growth European or Asian markets. The global commercial real estate brokerage and management market was valued at $264.74 billion in 2023, showing a clear scale for this segment. To give you a regional anchor, the Europe Real Estate Brokerage Market alone is estimated at $180.83 billion in 2025. This is a significant jump from RE/MAX Holdings, Inc.'s reported Total Revenue of $73.3 million in the third quarter of 2025.

Another path is acquiring a title and escrow service provider and franchising that model to complement Motto Mortgage in new U.S. regions. The U.S. Title Insurance industry is estimated to be a $17.1 billion market in 2025. This move leverages the existing mortgage ecosystem. As of the third quarter of 2025, RE/MAX Holdings, Inc. had 210 open Motto Mortgage franchises. Acquiring a title service allows you to capture more of the transaction value from those 210 offices and any future growth, especially since Motto Mortgage franchises are required, in most cases, to use wemlo's loan processing tools.

We can also look at expanding wemlo's third-party loan processing services to independent mortgage brokers outside the U.S. and Canada. The global mortgage brokerage services market is estimated at $112.58 billion in 2025. Wemlo, acquired for $16 million in 2020, already serves over 500 mortgage brokerages across the U.S. as of August 2025. Taking this service international taps into a massive, adjacent market where the pain point of inefficient loan processing is universal.

Investing in a fractional ownership platform for vacation homes, and then franchising the management and sales to RE/MAX agents, is a clear product/market diversification. This strategy uses the existing agent base-which totaled 147,547 agents globally as of Q3 2025-to sell and manage a new asset class. This is a direct play on a new product line for the existing residential market agents.

Finally, developing a specialized franchise for distressed asset sales and property auctions represents a defintely new market segment. This moves RE/MAX Holdings, Inc. into a specialized, often counter-cyclical, area of real estate transactions. The company's focus on its core business saw its Q3 2025 Adjusted EBITDA at $25.8 million, with a full-year 2024 Adjusted EBITDA of $97.7 million. Entering a new segment like distressed sales would provide a revenue stream less correlated with standard residential transaction volume.

Here's a quick look at the scale of the current business versus the potential new markets:

Metric	RE/MAX Holdings, Inc. (Q3 2025)	Potential Diversification Market Size (Latest Data)
Revenue (Quarterly)	$73.3 million	N/A (Market size is annual/total value)
Total Agent Count	147,547	N/A
Motto Mortgage Offices	210	N/A
US Title Insurance Market (Annual Est.)	N/A (Acquisition target)	$17.1 billion (2025 Est.)
Europe Real Estate Brokerage Market (Annual Est.)	N/A (Expansion Target)	$180.83 billion (2025 Est.)
Global Mortgage Brokerage Market (Annual Est.)	N/A (wemlo expansion target)	$112.58 billion (2025 Est.)

These diversification moves are about building new, durable revenue streams, which is important when you look at the full-year 2024 Revenue excluding Marketing Funds being $228.7 million. The 2025 guidance suggests a revenue range of $290.0 million to $294.0 million, meaning new segments are needed to drive growth beyond the core.

The key actions for pursuing these diversification strategies involve:

• Identify acquisition targets in the title/escrow space with strong regional U.S. footprints.
• Develop a localized commercial franchise model targeting key European cities like Berlin or London.
• Establish a clear pricing and service tier structure for wemlo's international rollout.
• Pilot the fractional ownership management platform with a select group of 100 high-performing RE/MAX agents first.
• Create a specialized training and compliance module for distressed asset sales procedures.

If the international wemlo expansion requires significant upfront technology localization, the cash position of $107.5 million as of September 30, 2025, provides a buffer.

Finance: draft capital allocation plan for Q1 2026 by end of January.