RE/MAX Holdings, Inc. (RMAX): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von RE/MAX Holdings, Inc., einem globalen Immobilienunternehmen, das die Art und Weise revolutioniert hat, wie Immobilienprofis ihr Unternehmen aufbauen und ausbauen. Dieses innovative Unternehmen hat ein einzigartiges Geschäftsmodell geschaffen, das das traditionelle Immobilien-Franchising verändert und Maklern beispiellose Flexibilität, modernste Technologie und eine weltweit anerkannte Marke bietet. Von seinem kostengünstigen Franchise-Ansatz bis hin zu seinen robusten digitalen Plattformen hat RE/MAX ein dynamisches Ökosystem geschaffen, das es Immobilienfachleuten ermöglicht, in einer zunehmend wettbewerbsintensiven Marktlandschaft erfolgreich zu sein.

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Wichtige Partnerschaften

Immobilien-Franchisenehmer und unabhängige Makler

RE/MAX ist ab 2023 mit 133.000 Maklern in 116 Ländern tätig. Das Franchise-Modell des Unternehmens generiert Einnahmen durch:

Partnerschaftstyp	Finanzielle Details
Anfängliche Franchisegebühr	$15,000 - $35,000
Monatliche Lizenzgebühr	50–200 $ pro Agent

Technologieanbieter für digitale Plattformen

Zu den wichtigsten Technologiepartnerschaften gehören:

• Integration der Zillow-Gruppe
• Microsoft Cloud-Infrastruktur
• Salesforce CRM-Plattform

Marketing- und Werbeagenturen

RE/MAX arbeitet mit nationalen und regionalen Marketingagenturen zusammen und stellt jährlich etwa 25 Millionen US-Dollar für Marketingausgaben bereit.

Hypotheken- und Finanzdienstleistungsunternehmen

Finanzpartner	Einzelheiten zur Partnerschaft
Bewegungshypothek	Bevorzugter Kreditpartner
Erster amerikanischer Titel	Strategische Zusammenarbeit im Bereich Immobiliendienstleistungen

Internationale Immobiliennetzwerke

RE/MAX unterhält strategische internationale Partnerschaften in folgenden Bereichen:

• Nordamerika: 62.000 Agenten
• Europa: 22.000 Agenten
• Lateinamerika: 15.000 Agenten
• Asien-Pazifik: 8.000 Agenten

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Hauptaktivitäten

Franchise-Entwicklung und -Unterstützung

Im vierten Quartal 2023 betrieb RE/MAX weltweit 134.554 Makler in 9.495 Büros. Die Franchise-Unterstützung umfasst:

• Die Franchise-Gebührenstruktur reicht von 20.000 bis 50.000 US-Dollar Erstinvestition
• Laufende Lizenzgebühren in Höhe von 5–6 % der Bruttoprovisionseinnahmen
• Globales Franchise-Netzwerk, das über 110 Länder umfasst

Franchise-Metrik	Daten für 2023
Insgesamt Franchise-Büros	9,495
Gesamtzahl der Agenten	134,554
Vertretene Länder	110+

Technologieplattformmanagement

RE/MAX investiert Jährlich 12–15 Millionen US-Dollar für die Technologieinfrastruktur. Zu den wichtigsten Technologieplattformen gehören:

• Digitales Transaktionsmanagementsystem RE/MAX Connect
• Cloudbasierte Tools für die Zusammenarbeit von Agenten
• Fortschrittliche Software für das Kundenbeziehungsmanagement (CRM).

Markenmarketing und -förderung

Die Marketingausgaben im Jahr 2023 betrugen ca 22,3 Millionen US-Dollar. Zu den Marketingkanälen gehören:

• Nationale Fernsehwerbekampagnen
• Digitale Marketingstrategien
• Social-Media-Engagement-Plattformen

Agentenschulung und -rekrutierung

Trainingsmetrik	Daten für 2023
Jährliches Schulungsbudget	8,5 Millionen US-Dollar
Online-Schulungsmodule	Über 250
Jährliche Agenten-Workshops	1,200+

Dienstleistungen für Immobilientransaktionen

Transaktionsvolumen für 2023:

• Gesamtzahl der abgeschlossenen Transaktionen: 1,2 Millionen
• Gesamttransaktionswert: 374 Milliarden US-Dollar
• Durchschnittliche Provision pro Transaktion: 2,5–3 %

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Schlüsselressourcen

Starke globale Immobilienmarke

RE/MAX ist ab 2023 in über 110 Ländern mit mehr als 140.000 Maklern tätig. Der Markenbekanntheitswert liegt bei etwa 1,2 Milliarden US-Dollar. Die globale Präsenz erstreckt sich über Nordamerika, Europa, Asien und Lateinamerika.

Geografische Metrik	Daten für 2023
Gesamtzahl der Länder	110+
Gesamtzahl der Agenten	140,000+
Markenwert	1,2 Milliarden US-Dollar

Proprietäre Technologie und digitale Plattformen

Die RE/MAX-Technologieinfrastruktur umfasst:

• Erweitertes Customer-Relationship-Management-System (CRM).
• Digitale Marketingplattformen
• Mobile Anwendung für Agenten und Kunden
• Cloudbasierte Transaktionsmanagement-Tools

Umfangreiches Netzwerk von Franchise-Büros

Aufschlüsselung des Franchise-Netzwerks ab 2023:

Region	Anzahl der Büros
Vereinigte Staaten	4,200+
Kanada	850+
Internationale Märkte	2,500+

Erfahrenes Management-Team

Zusammensetzung des Führungsteams:

• Durchschnittliche Führungszugehörigkeit: 15+ Jahre in der Immobilienbranche
• Führungspersönlichkeit mit Hintergrund in den Bereichen Technologie, Franchising und Immobilien
• Das Führungsteam besteht aus Fachleuten mit MBA- und höheren Abschlüssen

Robuste Agentenschulungsprogramme

Zu den Schulungsressourcen gehören:

• Online-Lernmanagementsystem
• Jährliche Konferenz mit Workshops zur beruflichen Weiterentwicklung
• Zertifizierungsprogramme für spezialisierte Immobiliennischen
• Vierteljährliche Webinare und Schulungsmodule

Trainingsmetrik	Daten für 2023
Jährliche Schulungsstunden pro Agent	40+
Online-Schulungsmodule	250+
Zertifizierungsprogramme	12

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Wertversprechen

Kostengünstiges Franchise-Modell für Immobilienprofis

Startgebühr für die RE/MAX-Franchise: 35.000 US-Dollar. Laufende Lizenzgebühr: 6–8 % der Bruttoprovision. Durchschnittliche Gesamtinvestitionsspanne: 56.350 $ – 230.350 $. Gesamtzahl der RE/MAX-Franchises weltweit: 135.000+, Stand 2023.

Franchise-Kostenkomponente	Betrag
Anfängliche Franchisegebühr	$35,000
Laufende Lizenzgebühr	6-8 % der Bruttoprovision
Gesamtinvestitionsbereich	$56,350 - $230,350

Fortschrittliche Technologie- und Marketingtools

Investition in die RE/MAX-Technologieplattform: 12,4 Millionen US-Dollar im Jahr 2022. Zu den digitalen Marketingtools gehören:

• Cloudbasiertes CRM-System
• Fortschrittliche Plattformen zur Lead-Generierung
• Social-Media-Marketing-Integrationen
• Virtuelle Tour- und Listing-Technologien

Globale Markenbekanntheit und Reputation

RE/MAX-Präsenz in über 110 Ländern. Gesamtzahl der Agenten weltweit: 140.000+. Der Markenwert wird im Jahr 2023 auf 1,2 Milliarden US-Dollar geschätzt.

Flexible Provisionsstrukturen

Aufteilung der Maklerprovisionen: 50/50 bis 100 % Provisionsmodelle. Durchschnittliches jährliches Bruttoprovisionseinkommen des Maklers: 84.500 $.

Provisionsmodell	Agentenfreigabe
Traditionelles Split	50-70%
100 % Provisionsmodell	100 % mit monatlicher Schreibtischgebühr

Umfassende Unterstützung für Agenten und Makler

Jährliche Investition in Schulung und Support: 8,7 Millionen US-Dollar. Zu den Supportleistungen gehören:

• Kontinuierliche Programme zur beruflichen Weiterentwicklung
• Marketing-Ressourcenzentrum
• Rechts- und Compliance-Unterstützung
• Technologieschulung

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Kundenbeziehungen

Franchise-Unterstützung und Beratung

RE/MAX bietet umfassenden Franchise-Support über sein Netzwerk von über 135.000 Agenten in über 110 Ländern (Stand 2023). Das Unternehmen bietet dedizierte Franchise-Beratungsdienste mit durchschnittlich 3-4 dedizierten Support-Mitarbeitern pro regionalem Markt an.

Support-Metrik	Wert
Gesamtzahl der unterstützten Franchises	Über 7.300 globale Franchises
Durchschnittliche Sprechstunden	12-15 Stunden pro Franchise und Jahr
Jährliche Franchise-Unterstützungsinvestition	42,6 Millionen US-Dollar (Geschäftsjahr 2022)

Online- und Offline-Schulungsressourcen

RE/MAX bietet Multi-Channel-Schulungsprogramme mit sowohl digitalen als auch persönlichen Lernmöglichkeiten.

• Online-Lernplattform: RE/MAX University mit über 250 Schulungsmodulen
• Jährliche persönliche Schulungsveranstaltungen: 18 regionale Konferenzen
• Monatliche Webinar-Reihe: 36 Sitzungen pro Jahr
• Budget für Schulungsressourcen: 8,3 Millionen US-Dollar pro Jahr

Digitale Kommunikationsplattformen

RE/MAX nutzt eine fortschrittliche digitale Kommunikationsinfrastruktur, um mit Agenten und Franchisenehmern in Kontakt zu treten.

Plattform	Benutzerinteraktion
RE/MAX-Agentenportal	92 % aktive monatliche Benutzerrate
Mobile Anwendung	127.000 aktive monatliche Benutzer
Investition in digitale Kommunikation	6,7 Millionen US-Dollar (2022)

Leistungsverfolgung und -analyse

RE/MAX implementiert ausgefeilte Leistungsüberwachungssysteme für Franchisenehmer und Agenten.

• Echtzeit-Performance-Dashboard
• Monatliche Leistungsberichte
• Vierteljährliche vergleichende Analyse
• Budget für Performance-Tracking-Software: 4,2 Millionen US-Dollar pro Jahr

Laufende Agent-Engagement-Programme

RE/MAX verfügt über solide Engagement-Strategien, um sein Agentennetzwerk zu unterstützen und zu motivieren.

Engagement-Programm	Teilnahmequote
Jährliches Auszeichnungsprogramm	68 % Agentenbeteiligung
Anerkennungsereignisse	12 Großveranstaltungen pro Jahr
Investition in Agentenbindung	5,9 Millionen US-Dollar (2022)

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Kanäle

Online-Immobilienplattformen

RE/MAX operiert über REW.com, das im Jahr 2022 107.208.000 einzelne Besuchersitzungen verarbeitete. Die Plattform generierte im selben Jahr 3.438.000 Immobilien-Leads für Makler.

Plattformmetrik	Leistung 2022
Einzigartige Besuchersitzungen	107,208,000
Generierte Immobilien-Leads	3,438,000

Franchise-Büronetzwerke

RE/MAX behält bei 7.704 Franchise-Büros weltweit Stand: 3. Quartal 2023, in 120 Ländern.

Geografische Verteilung	Anzahl der Büros
Vereinigte Staaten	4,215
Internationale Märkte	3,489

Digitale Marketingkanäle

• Social-Media-Plattformen mit insgesamt 1,2 Millionen Followern
• E-Mail-Marketing-Datenbank mit 450.000 aktiven Abonnenten
• YouTube-Kanal mit 85.000 Abonnenten

Agentenempfehlungssysteme

RE/MAX generiert 111,7 Millionen US-Dollar an Empfehlungseinnahmen im Jahr 2022, was 12,4 % des Gesamtumsatzes des Unternehmens entspricht.

Unternehmenswebsite und mobile Anwendungen

Die mobile Anwendung wurde im Jahr 2022 275.000 Mal heruntergeladen, mit einer Benutzerbewertung von 4,2/5 auf allen iOS- und Android-Plattformen.

Leistung mobiler Apps	Statistik 2022
Gesamtzahl der Downloads	275,000
Durchschnittliche Benutzerbewertung	4.2/5

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Kundensegmente

Unabhängige Immobilienmakler

Im vierten Quartal 2023 meldete RE/MAX weltweit 139.077 unabhängige Immobilienmakler. Die durchschnittliche Aufteilung der Maklerprovision bei RE/MAX liegt zwischen 70 und 80 %. Agenten zahlen monatliche Franchisegebühren in Höhe von durchschnittlich 500 bis 700 US-Dollar pro Monat.

Agentenkategorie	Anzahl der Agenten	Durchschnittliche monatliche Gebühr
Agenten der Vereinigten Staaten	82,453	$625
Internationale Agenten	56,624	$575

Immobilien-Franchise-Inhaber

RE/MAX betreibt im Jahr 2023 weltweit 3.271 Franchise-Büros. Franchise-Inhaber investieren eine anfängliche Franchise-Gebühr zwischen 35.000 und 75.000 US-Dollar mit laufenden Lizenzgebühren in Höhe von 4 bis 6 % der Bruttoprovision.

Erstkäufer von Eigenheimen

Die Zielgruppe umfasst 1,98 Millionen Erstkäufer von Eigenheimen in den Vereinigten Staaten im Jahr 2023. Durchschnittsalter: 33–42 Jahre. Mittlerer Hauskaufpreis: 389.400 $.

Erfahrene Immobilieninvestoren

RE/MAX betreut rund 247.000 professionelle Immobilieninvestoren. Durchschnittlicher Transaktionswert von als Finanzinvestition gehaltenen Immobilien: 425.000 USD. Das Investorensegment generiert 22 % des gesamten Transaktionsvolumens des Unternehmens.

Internationale Immobilienmärkte

RE/MAX ist in 110 Ländern mit 6.847 internationalen Niederlassungen tätig. Aufteilung des internationalen Marktes:

Region	Anzahl der Büros	Marktdurchdringung
Nordamerika	2,453	35.8%
Europa	1,876	27.4%
Lateinamerika	1,245	18.2%
Asien-Pazifik	873	12.8%
Naher Osten/Afrika	400	5.8%

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Kostenstruktur

Franchise-Support- und Entwicklungskosten

Im Jahr 2022 meldete RE/MAX Franchise-Unterstützungs- und Entwicklungskosten in Höhe von 30,1 Millionen US-Dollar. Das Unternehmen gab etwa 12,3 Millionen US-Dollar für direkte Franchise-bezogene Kosten aus, einschließlich betrieblicher Unterstützungs- und Entwicklungsprogramme.

Ausgabenkategorie	Betrag (in Millionen)
Gesamtausgaben für Franchise-Support	$30.1
Direkte Franchise-Betriebskosten	$12.3

Wartung der Technologieinfrastruktur

RE/MAX investierte im Jahr 2022 18,5 Millionen US-Dollar in die Wartung der Technologieinfrastruktur. Dazu gehören:

• Entwicklung digitaler Plattformen
• Cybersicherheitssysteme
• Cloud-Computing-Infrastruktur
• Softwarelizenzierung und Upgrades

Technologie-Investitionsbereiche	Ausgaben (in Millionen)
Gesamte Technologieinfrastruktur	$18.5
Entwicklung digitaler Plattformen	$6.2
Cybersicherheitssysteme	$4.7

Marketing und Markenförderung

Die Marketingausgaben für RE/MAX beliefen sich im Jahr 2022 auf insgesamt 22,7 Millionen US-Dollar, wobei der Schwerpunkt auf digitalen und traditionellen Werbekanälen lag.

Marketingkanäle	Ausgaben (in Millionen)
Gesamte Marketingausgaben	$22.7
Digitales Marketing	$9.6
Traditionelle Werbung	$13.1

Verwaltungskosten des Unternehmens

Die Unternehmensverwaltungskosten für RE/MAX beliefen sich im Jahr 2022 auf 45,3 Millionen US-Dollar und deckten verschiedene betriebliche Gemeinkosten ab.

• Vergütung von Führungskräften
• Recht und Compliance
• Humanressourcen
• Firmeneinrichtungen

Verwaltungskostenkategorien	Betrag (in Millionen)
Gesamte Verwaltungskosten	$45.3
Vergütung von Führungskräften	$12.6
Recht und Compliance	$7.9

Rekrutierung und Schulung von Agenten

RE/MAX stellte im Jahr 2022 15,6 Millionen US-Dollar für Rekrutierungs- und Schulungsprogramme für Makler bereit.

Rekrutierungs- und Schulungskomponenten	Ausgaben (in Millionen)
Gesamtrekrutierung und Schulung	$15.6
Rekrutierung von Agenten	$6.3
Schulungsprogramme	$9.3

RE/MAX Holdings, Inc. (RMAX) – Geschäftsmodell: Einnahmequellen

Franchisegebühren

RE/MAX erhebt anfängliche Franchisegebühren von Immobilienmaklern und Maklern, die dem Netzwerk beitreten. Ab 2023 liegt die anfängliche Franchisegebühr zwischen 10.000 und 15.000 US-Dollar pro neuem Franchise-Standort.

Franchise-Gebührentyp	Betrag	Häufigkeit
Anfängliche Franchisegebühr	$10,000 - $15,000	Einmalig
Franchisegebühr für die Verlängerung	$5,000 - $7,500	Periodisch

Lizenzeinnahmen von Franchisenehmern

RE/MAX generiert wiederkehrende Einnahmen durch monatliche Lizenzgebührenzahlungen von Franchisenehmern. Im Jahr 2022 meldete das Unternehmen etwa 214,5 Millionen US-Dollar an Franchise-Lizenzgebühren.

• Typischer Lizenzsatz: 4-6 % der Maklerprovisionen
• Durchschnittliche monatliche Lizenzgebühr pro Franchise: 2.500 bis 3.500 US-Dollar

Abonnementgebühren für Technologieplattformen

RE/MAX berechnet Maklern Gebühren für den Zugang zu seinen technologischen Tools und Plattformen. Im Jahr 2023 beliefen sich die Einnahmen aus Technologiedienstleistungen auf etwa 45,2 Millionen US-Dollar.

Technologiedienst	Monatliche Abonnementkosten	Jährlicher Umsatzbeitrag
RE/MAX Connect-Plattform	$49 - $99	22,7 Millionen US-Dollar
Marketing-Tools	$29 - $79	15,5 Millionen US-Dollar

Marketing- und Werbeeinnahmen

RE/MAX generiert zusätzliche Einnahmen durch zentralisierte Marketing- und Werbedienstleistungen für Franchisenehmer. Die Marketingeinnahmen beliefen sich im Jahr 2022 auf insgesamt 37,6 Millionen US-Dollar.

Internationale Expansion und Lizenzierung

Das internationale Franchising und die Lizenzierung stellten im Jahr 2022 einen Umsatz von 58,3 Millionen US-Dollar dar, mit deutlichem Wachstum in Märkten wie Kanada, Mexiko und Teilen Europas.

Region	Anzahl der Franchises	Umsatzbeitrag
Kanada	780	22,1 Millionen US-Dollar
Mexiko	350	15,6 Millionen US-Dollar
Europa	450	20,6 Millionen US-Dollar

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Value Propositions

For Franchisees: Low-overhead, high-commission model for agent retention

RE/MAX Holdings, Inc. introduced optional economic models for U.S. franchisees to enhance recruiting and retention, building on the success of the Aspire program. These models provide flexibility in the economic split between the franchisee and the agent.

• Aspire agent's first year: 5% of gross commission income up to an annual maximum of $5,000, plus a $25 per-transaction fee and $410 annual dues.
• RE/MAX Alternative Payment Plan (RAPP) splits start at 60/40 for new agents.
• RAPP splits progress to 70/30 or 80/20 for more experienced agents.
• Each RAPP split is subject to a $23,000 cap; after hitting the cap, agents move to the 95/5 split for the remainder of the year.

Here's the quick math on a $500,000 home sale with a 3% gross commission ($15,000):

Split Structure	Agent Commission After Split	Estimated Monthly Desk Fee	Estimated Net Payment
RAPP Starting (60/40)	$9,000	$0	$9,000
Maximum Split (95/5)	$14,250	~$250 to $1,500	~$12,750 to $14,000

For Agents: Global brand recognition and referral network

The global network reached a record total agent count as of the third quarter of 2025. This scale supports the brand recognition and referral value proposition.

• Total agent count as of September 30, 2025: 147,547 agents.
• Year-over-year total agent count increase: 1.4%.
• Agent count outside the U.S. and Canada grew 9.0% (+6,067 agents).
• U.S. and Canada combined agent count decreased 5.1% to 74,198 agents.
• RE/MAX Holdings, Inc. launched an AI-powered global referral system.

For Consumers: Access to experienced, full-time, high-producing agents

The value proposition for consumers centers on the productivity and experience of the affiliated agents, which is supported by the company's global scale and technology investments.

• Total agent count as of September 30, 2025: 147,547.
• The company is leaning into innovation to deliver an elevated experience to the consumers served by affiliates.

For Mortgage Brokers: Turnkey Motto Mortgage franchise system

Motto Mortgage, the national mortgage brokerage franchise brand, offers a franchise model with defined initial costs and ongoing fees. The network size has seen contraction recently.

Metric	Value
Total Open Motto Mortgage Franchises (Q3 2025)	210 offices
Year-over-Year Change in Motto Offices (Q3 2025)	Decreased 10.3%
Initial Franchise Fee	$35,000
Total Initial Investment Range	$61,000 to $90,000
Monthly Advertising Fee	$350
Monthly Royalty Fee Range	$0 to $4,500

Integrated real estate and mortgage services via Motto and wemlo

RE/MAX Holdings, Inc. is integrating services to offer a more comprehensive solution, evidenced by the executive commentary on leaning into innovation across both the REMAX and Motto Mortgage networks. The Mortgage Segment reported revenue in Q3 2025.

• Mortgage Segment Revenue (Q3 2025): $3.4 million.
• Continuing franchise fees from the Mortgage Segment (Q3 2025): $2.5 million.
• The company launched the AI-powered REMAX Marketing as a Service (MaaS) platform.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Relationships

You're looking at how RE/MAX Holdings, Inc. (RMAX) keeps its massive network of brokerage owners and agents engaged and loyal. For a franchisor, the relationship with the franchisee (the brokerage owner) is paramount, as they are the direct employer of the agent, who is the ultimate customer-facing asset. The strategy here is a blend of high-touch, dedicated support for the owners and scalable, digital self-service tools for the agents.

High-touch, dedicated Franchise Support for brokerage owners

The relationship with brokerage owners is managed through dedicated support structures, especially when introducing new economic models or during agent onboarding. This high-touch approach is designed to mitigate the broker's risk and help them recruit and retain productive agents. For instance, the Aspire onboarding program shares some of the economic risk with the franchisor for new-to-REMAX agents.

Here are the specific financial mechanics tied to that support structure for an agent in their first year under the Aspire model:

Fee/Payment Component	Amount/Rate
Franchisee Payment to RE/MAX (Gross Commission Income)	5% of GCI
Annual Maximum Payment Cap (Franchisee to RE/MAX)	$5,000
Per-Transaction Fee (Franchisee to RE/MAX)	$25 per closing
Standard Annual Dues (Franchisee to RE/MAX)	$410

This structure shows the franchisor directly participating in the initial cost of agent acquisition, which is a strong signal of partnership to the brokerage owner.

Self-service and automated tools via digital platforms for agents

To keep the 147,547 total agents active and productive, RE/MAX Holdings focuses on providing scalable, automated digital resources. The company launched the AI-powered Marketing as a Service (MaaS) platform in late 2025, an AI-fueled system designed to simplify marketing for all affiliates across the U.S. and Canada.

The customer relationship here is built on efficiency and perceived value, as the base package for MaaS is offered at no-cost to affiliates. This base package includes:

• Automated listing packages
• Digital and social content distribution
• Performance tracking

Furthermore, other technology initiatives are showing direct revenue impact; the Lead Concierge program, for example, is already generating a 7-digit annual run rate in Q3 2025, indicating agent adoption and perceived value in automated lead management.

Centralized national advertising to build consumer trust and brand awareness

The centralized advertising spend, often funded through Marketing Funds, is critical for maintaining the brand equity that attracts both consumers and agents. This effort directly supports the agent's ability to secure listings by leveraging brand recognition.

The brand's consumer trust metrics are a key output of this relationship strategy:

• RE/MAX agents averaged 11.9 transaction sides in the U.S. in 2024, more than double the industry average of 5.3 sides.
• RE/MAX was voted the most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study for years 2022 through 2025.
• The brand is ranked the #1 real estate franchise in the U.S. for 16 consecutive years.

For context, the total revenue expected from Marketing Funds for the full year 2025 is projected to be between $72.0 million and $74.0 million.

Ongoing training and education to foster agent loyalty

Agent loyalty is fostered by demonstrating a commitment to their professional development, which in turn drives the productivity that supports the entire franchise model. The primary vehicle for this is RE/MAX University (RU), which provides access to over 1,100+ educational offerings.

The financial impact of this educational investment is quantifiable:

Agents who engage with RU-specifically those who take at least one course during their first year with RE/MAX-on average close between 29% to 38% more transactions. This directly translates to higher potential earnings for the agent and higher royalty revenue for the franchisee and, ultimately, RE/MAX Holdings, Inc.

The platform features include a virtual coach, progress charts, and courses organized by skill level, allowing agents to tailor their learning path to their specific needs, whether they are a new licensee or a seasoned professional.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Channels

The distribution and outreach for RE/MAX Holdings, Inc. rely on a multi-faceted approach, blending its established physical franchise footprint with modern digital platforms and dedicated business development efforts.

The core channel remains the vast global franchise network, which serves as the primary delivery mechanism for the brand's real estate services to consumers. This physical presence is supported by a growing digital ecosystem.

Channel Component	Metric	Latest Reported Figure
Global RE/MAX Franchised Offices	Number of Offices	Nearly 9,000
Global Agent Count	Total Agents	147,547 agents as of Q3 2025
Motto Mortgage Franchised Offices	Number of Offices (Q3 2025)	210 offices
Franchise Sales & Other Revenue (Q3 2025)	Revenue Amount	$5.1 million

The digital channel is anchored by the company-owned websites and mobile applications, primarily remax.com, which facilitates global property search capabilities.

• Company-owned digital presence: remax.com
• Recent digital enhancement: Launch of the AI-powered REMAX Marketing as a Service (MaaS) platform

For the mortgage brokerage arm, the Motto Mortgage franchised offices serve as a critical channel, operating across more than 40 states in the U.S. As of the third quarter of 2025, this network comprised 210 offices.

Recruitment and expansion are driven by a direct sales effort targeting new franchisees and agents. The financial outcome of securing new RE/MAX and Motto Mortgage franchises is reflected in the revenue generated through this channel.

• Franchise sales and other revenue for Q3 2025 grew by 9.5%
• This revenue stream totaled $5.1 million in the third quarter of 2025

The structure ensures that the primary real estate brand, RE/MAX, maintains a presence in over 110 countries and territories.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Segments

You're looking at the core groups that drive the entire RE/MAX Holdings, Inc. engine. For a franchisor like RE/MAX Holdings, Inc., the customer isn't just the person buying or selling a home; it's the business owner who buys the right to use the brand, and the agent who pays the fees to operate under that brand.

The primary customer base is segmented across the real estate and mortgage brokerage sides of the business. As of the third quarter of 2025, the total network reached an all-time high, though the composition shows a clear geographic shift you need to track.

Real Estate Brokerage Owners (Franchisees) seeking brand scale

These are the entrepreneurs who purchase the franchise rights for the RE/MAX brand. They are buying into the global scale and the brand recognition that RE/MAX Holdings, Inc. offers. The value proposition for them is access to a massive, established network. Here's the quick math on the network they are buying into as of September 30, 2025:

Metric	Value (as of Q3 2025)
Total Global Agent Count	147,547 agents
U.S. and Canada Agent Count	74,198 agents
International Agent Count (Growth YoY)	Growth of 9.0% (or 6,067 agents)

What this estimate hides is the domestic pressure: the U.S. and Canada combined agent count actually decreased by 5.1% year-over-year. The global number is being propped up entirely by international expansion. If onboarding takes 14+ days, churn risk rises, especially in the U.S. market.

Experienced, independent Real Estate Agents (the core user)

These are the individuals who affiliate with the franchisees. They are the revenue generators. They seek the brand's tools, like the new AI-powered REMAX Marketing as a Service (MaaS) platform, and the models like Ascend and Appreciate that offer fee flexibility. The total pool of these core users was 147,547 globally at the end of Q3 2025. Still, the focus on agent productivity matters; in a 2023 production survey, RE/MAX agents averaged 11.8 transaction sides, more than double the average of other agents in that specific survey group.

Entrepreneurs seeking to open a Mortgage Brokerage (Motto Franchisees)

This segment consists of entrepreneurs looking to launch a mortgage brokerage using the Motto Mortgage franchise system, which is the first and only national mortgage brokerage franchise brand in the U.S. This segment is currently contracting slightly. As of September 30, 2025, the total open Motto Mortgage franchises stood at 210 offices, representing a year-over-year decrease of 10.3%.

• Motto Mortgage ranked 494 in the 2025 Entrepreneur magazine Franchise 500®.
• It was named first in Entrepreneur's category for Miscellaneous Financial Services.
• The brand has a presence in over 40 states.

Homebuyers and Sellers (end-consumers) globally

While not direct fee-payers to RE/MAX Holdings, Inc., these consumers are the ultimate source of transaction volume, which drives franchisee success and subsequent fees. A survey fielded in Q4 2025 showed strong intent, even with market uncertainty:

• 88% of respondents say they are 'very' or 'somewhat likely' to purchase a home in 2026.
• 71% of respondents report that current market conditions have caused delays in their homebuying timeline.
• Buyers prioritize neighborhood safety, social connection, and access to lifestyle-enhancing amenities.

It's clear that while affordability is the gatekeeper, the desire for homeownership remains high, which is good for the entire network.

Mortgage Loan Originators using wemlo processing services

This group uses wemlo, the company's technology subsidiary offering a processing system for mortgage brokers. This service is sold both internally to Motto Mortgage loan officers and externally to other industry players. The fixed processing fee for wemlo when used within the Motto Network was set at $825 per loan in 2024. For external users, the charge is $995 per loan. Finance: draft 13-week cash view by Friday.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Cost Structure

You're looking at the core outflows for RE/MAX Holdings, Inc. as of late 2025. Understanding where the money goes is key to seeing how the franchise model sustains profitability, especially when the housing market is choppy.

Selling, operating, and administrative expenses (SO&A) are a major line item. For the second quarter of 2025, these expenses were reported at $33.9 million. This figure reflects the day-to-day running of the corporate structure supporting the global network.

Personnel costs, which cover the corporate support and franchise sales teams, saw a notable shift in the third quarter of 2025. Management reported that personnel expenses fell by 21.0% year-over-year in Q3 2025, dropping to $18.5 million. This reduction contributed to lower total operating expenses in that period.

The company's balance sheet carries obligations that require servicing. As of September 30, 2025, RE/MAX Holdings reported $437.9 million of outstanding debt, net of amortization and issuance costs. This figure represents the principal amount against which debt service costs are calculated.

Global marketing and advertising fund expenditures are managed through a specific mechanism. While the actual expenditure isn't broken out separately from operating costs, the expected revenue generated by these funds gives us a sense of scale. For the full year 2025, RE/MAX Holdings projected marketing funds revenue to be between $72 million and $74 million. This is a significant pool of funds dedicated to network promotion.

Technology development and maintenance costs are an area of investment, particularly with new digital tools. In Q3 2025, selling, operating, and administrative expenses were impacted by higher technology expenses, which partially offset savings from lower personnel costs. Honestly, this shows a clear trade-off: saving on headcount while investing in digital platforms like the AI-powered Marketing as a Service platform.

Here's a quick look at some of the key cost and related financial components from the recent reporting periods:

• Selling, Operating, and Administrative Expenses (Q2 2025): $33.9 million
• Personnel Expenses (Q3 2025): $18.5 million
• Total Operating Expenses (Q2 2025): $58.7 million
• Net Debt (Q3 2025): $437.9 million
• Projected Marketing Funds Revenue (FY 2025): Range of $72 million to $74 million

We can map out the major expense categories based on the available data points, though some figures overlap or are reported differently:

Cost Component	Period/Context	Amount
Selling, Operating, and Administrative Expenses	Q2 2025	$33.9 million
Total Operating Expenses	Q2 2025	$58.7 million
Personnel Expenses (Subset of SO&A)	Q3 2025	$18.5 million
Net Debt (Balance Sheet Liability)	As of Q3 2025	$437.9 million

The company's focus on operational excellence is clearly aimed at managing these outflows. For instance, the reduction in personnel costs in Q3 2025 suggests a deliberate action to control a major variable cost. Still, the need to fund technology upgrades means that some of those savings are immediately reallocated, which is a defintely necessary move for a modern franchisor.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Revenue Streams

You're looking at how RE/MAX Holdings, Inc. actually brings in the money, which is heavily weighted toward its massive network of agents. The core of the business is built on recurring fees tied to that agent count, which is why agent retention is so critical. As of the third quarter of 2025, the company reported a total agent count of 147,547 agents worldwide.

Continuing Franchise Fees (Royalties) from real estate brokerages

This is the bread-and-butter revenue stream, directly linked to the productivity of the network. For the third quarter of 2025, this stream generated $27.4 million, representing a year-over-year decrease of 10.9%.

The fee structure itself is multi-layered, meaning it's not just one number per agent. Franchisees typically pay a combination of fees:

• Component One Continuing Franchise Fee: Ranging from $138 to $165 per month for each sales associate, depending on the state.
• Component Two Continuing Franchise Fee (Broker Fee): An amount equal to 1% of gross commissions and other revenue.
• Component Three Continuing Franchise Fee (Technology Fee): Up to $15 per month per sales associate.

The decline in Q3 2025 revenue from this stream was attributed to a negative organic revenue growth of 5.4% and fee model modifications.

Annual Dues and fees from agents (recurring revenue backbone)

While not always broken out separately from other recurring fees in the top-line reporting, the annual dues are a fixed, predictable component of the recurring revenue backbone. Each sales associate in a franchisee's office is typically required to pay $410 in Annual Dues. This is a stable, per-head charge that provides a floor for the recurring revenue, even when transaction volume dips. Recurring revenue streams, which include these dues and the continuing franchise fees, accounted for 63.6% of Revenue excluding the Marketing Funds in the third quarter of 2025.

Revenue Streams Breakdown (Q3 2025 Snapshot)

Here's a quick look at how the reported revenue components stacked up for the third quarter ending September 30, 2025. Honestly, seeing the franchise sales component grow while the core royalty stream dipped tells an interesting story about new office openings versus existing office performance.

Revenue Component	Q3 2025 Amount (USD)	Year-over-Year Change
Continuing Franchise Fees	$27.4 million	Down 10.9%
Marketing Funds Fees	$18.1 million	Down 9.7%
Franchise Sales and Other Revenue	$5.1 million	Up 9.5%
Total Revenue	$73.3 million	Down 6.7%
Revenue Excluding Marketing Funds	$55.1 million	Down 5.6%

Initial Franchise Fees for new RE/MAX and Motto Mortgage offices

Revenue from new office openings falls under the broader Franchise Sales and Other Revenue category, which was $5.1 million in Q3 2025. The initial outlay for a prospective RE/MAX franchisee to secure a license is substantial, with the Initial Franchise Fee typically ranging from $17,500 to $37,500. The total estimated initial investment to start a franchise falls between $44,000 and $236,500. For Motto Mortgage, the revenue contribution from new franchise sales is bundled into this segment, though specific Motto initial fee data isn't separately itemized here.

Revenue from Marketing Funds (pass-through revenue)

This revenue line item, which is often treated separately for margin analysis, is tied to mandatory contributions from franchisees for national and regional advertising efforts. For Q3 2025, Marketing Funds Fees totaled $18.1 million, a decrease of 9.7% year-over-year. For the full year 2025, RE/MAX Holdings projects revenue from the Marketing Funds to be in the range of $72.0 million to $74.0 million. Franchisees typically pay a Marketing Fund Fee ranging from $127 to $140 per month for each sales associate.

Fees for ancillary services like loan processing (wemlo)

RE/MAX Holdings diversifies its revenue by selling ancillary products and services, most notably through its acquisition of wemlo, which provides third-party mortgage loan processing services to its Motto Mortgage network. While the search results confirm wemlo's existence and strategic importance to the high-growth Motto Mortgage business, a specific, isolated revenue figure for these ancillary services for 2025 wasn't explicitly detailed in the provided earnings summaries. The mortgage business, comprised of Motto and wemlo, is viewed as presenting exciting prospects for evolving into a substantial revenue stream.