RE/MAX Holdings, Inc. (RMAX): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Re/Max Holdings, Inc., una potencia inmobiliaria global que ha revolucionado la forma en que los profesionales de propiedades construyen y hacen crecer sus negocios. Esta compañía innovadora ha creado un lienzo de modelo de negocio único que transforma la franquicia de bienes raíces tradicionales, ofreciendo a los agentes flexibilidad sin precedentes, tecnología de vanguardia y una marca reconocida a nivel mundial. Desde su enfoque de franquicia de bajo costo hasta sus sólidas plataformas digitales, Re/Max ha creado un ecosistema dinámico que capacita a los profesionales de bienes raíces para prosperar en un panorama de mercado cada vez más competitivo.

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: asociaciones clave

Franquiciados de bienes raíces y agentes independientes

Re/Max opera con 133,000 agentes en 116 países a partir de 2023. El modelo de franquicia de la compañía genera ingresos a través de:

Tipo de asociación	Detalles financieros
Tarifa de franquicia inicial	$15,000 - $35,000
Tarifa mensual de regalías	$ 50 - $ 200 por agente

Proveedores de tecnología para plataformas digitales

Las asociaciones de tecnología clave incluyen:

• Integración del grupo Zillow
• Infraestructura en la nube de Microsoft
• Plataforma Salesforce CRM

Agencias de marketing y publicidad

Re/Max colabora con agencias de marketing nacionales y regionales, asignando aproximadamente $ 25 millones anuales para gastos de marketing.

Empresas de servicios hipotecarios y financieros

Socio financiero	Detalles de la asociación
Hipoteca de movimiento	Socio de préstamos preferidos
Primer título estadounidense	Colaboración de servicios inmobiliarios estratégicos

Redes inmobiliarias internacionales

Re/Max mantiene asociaciones internacionales estratégicas en todo:

• América del Norte: 62,000 agentes
• Europa: 22,000 agentes
• América Latina: 15,000 agentes
• Asia-Pacífico: 8,000 agentes

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: actividades clave

Desarrollo y apoyo de la franquicia

A partir del cuarto trimestre de 2023, RE/MAX operaba 134,554 agentes en 9,495 oficinas a nivel mundial. El apoyo de la franquicia incluye:

• Estructura de tarifas de franquicia que oscila entre $ 20,000 y $ 50,000 Inversión inicial
• Tarifas de regalías continuas del 5-6% de los ingresos de la Comisión Bruta
• Red de franquicia global que abarca más de 110 países

Franquicia métrica	2023 datos
Oficinas franquiciadas totales	9,495
Agentes totales	134,554
Países representados	110+

Gestión de la plataforma de tecnología

Re/max invierte $ 12-15 millones anuales en infraestructura tecnológica. Las plataformas de tecnología clave incluyen:

• Sistema de gestión de transacciones digitales re/max Connect
• Herramientas de colaboración de agentes basados ​​en la nube
• Software avanzado de gestión de relaciones con el cliente (CRM)

Marketing y promoción de la marca

El gasto de marketing en 2023 fue aproximadamente $ 22.3 millones. Los canales de comercialización incluyen:

• Campañas de publicidad televisiva nacional
• Estrategias de marketing digital
• Plataformas de compromiso de redes sociales

Capacitación y reclutamiento de agentes

Métrica de entrenamiento	2023 datos
Presupuesto de capacitación anual	$ 8.5 millones
Módulos de capacitación en línea	Más de 250
Talleres de agentes anuales	1,200+

Servicios de transacción de bienes raíces

Volumen de transacción para 2023:

• Total de transacciones cerradas: 1.2 millones
• Valor de transacción total: $ 374 mil millones
• Comisión promedio por transacción: 2.5-3%

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: recursos clave

Marca de bienes raíces globales fuertes

RE/MAX opera en más de 110 países con más de 140,000 agentes a partir de 2023. Reconocimiento de marca valorado en aproximadamente $ 1.2 mil millones. La presencia global abarca en América del Norte, Europa, Asia y América Latina.

Métrico geográfico	2023 datos
Total de países	110+
Agentes totales	140,000+
Valor de marca	$ 1.2 mil millones

Tecnología patentada y plataformas digitales

La infraestructura de tecnología RE/MAX incluye:

• Sistema avanzado de gestión de relaciones con el cliente (CRM)
• Plataformas de marketing digital
• Aplicación móvil para agentes y clientes
• Herramientas de gestión de transacciones basadas en la nube

Extensa red de oficinas franquiciadas

Desglose de la red de franquicias a partir de 2023:

Región	Número de oficinas
Estados Unidos	4,200+
Canadá	850+
Mercados internacionales	2,500+

Equipo de gestión experimentado

Composición del equipo de liderazgo:

• Promedio de tenencia ejecutiva: más de 15 años en la industria de bienes raíces
• Liderazgo con antecedentes en tecnología, franquicia y bienes raíces
• El equipo ejecutivo incluye profesionales con MBA y títulos avanzados

Programas de capacitación de agentes robustos

Los recursos de capacitación incluyen:

• Sistema de gestión de aprendizaje en línea
• Conferencia anual con talleres de desarrollo profesional
• Programas de certificación para nichos de bienes raíces especializados
• Seminarios web trimestrales y módulos de capacitación

Métrica de entrenamiento	2023 datos
Horas de capacitación anual por agente	40+
Módulos de capacitación en línea	250+
Programas de certificación	12

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: propuestas de valor

Modelo de franquicia de bajo costo para profesionales de bienes raíces

RE/MAX FRANCHISE Tarifa inicial: $ 35,000. Tarifa de regalías continuas: 6-8% de la Comisión Gross. Rango promedio de inversión total: $ 56,350 - $ 230,350. Número total de franquicias RE/MAX a nivel mundial: más de 135,000+ a partir de 2023.

Componente de costos de franquicia	Cantidad
Tarifa de franquicia inicial	$35,000
Tarifa de regalías en curso	6-8% de la comisión bruta
Rango de inversión total	$56,350 - $230,350

Tecnología avanzada y herramientas de marketing

Inversión de la plataforma de tecnología RE/max: $ 12.4 millones en 2022. Las herramientas de marketing digital incluyen:

• Sistema CRM basado en la nube
• Plataformas de generación de leads avanzadas
• Integraciones de marketing en redes sociales
• Tour virtual y tecnologías de listado

Reconocimiento y reputación global de la marca

RE/MAX PRESENTA EN 110 SOMPRESOS. Agentes totales en todo el mundo: más de 140,000. Valor de marca estimado en $ 1.2 mil millones en 2023.

Estructuras de comisión flexible

Rangos divididos de la Comisión de Agentes: 50/50 a 100% de modelos de comisión. Agente promedio Ingresos anuales de la Comisión bruta: $ 84,500.

Modelo de comisión	Participación del agente
División tradicional	50-70%
Modelo de comisión 100%	100% con tarifa mensual de escritorio

Apoyo integral para agentes y corredores

Inversión anual de capacitación y apoyo: $ 8.7 millones. Los servicios de soporte incluyen:

• Programas de desarrollo profesional continuo
• Centro de recursos de marketing
• Apoyo legal y de cumplimiento
• Capacitación tecnológica

Re/Max Holdings, Inc. (RMAX) - Modelo de negocios: relaciones con los clientes

Apoyo y consulta de franquicias

RE/Max proporciona apoyo integral de franquicias a través de su red de más de 135,000 agentes en más de 110 países a partir de 2023. La compañía ofrece servicios de consulta de franquicias dedicados con un promedio de 3-4 representantes de apoyo dedicados por mercado regional.

Métrico de soporte	Valor
Franquicias totales respaldadas	7,300+ franquicias globales
Horas de consulta promedio	12-15 horas por franquicia por año
Inversión anual de apoyo a la franquicia	$ 42.6 millones (2022 año fiscal)

Recursos de capacitación en línea y fuera de línea

Re/Max ofrece programas de capacitación multicanal con oportunidades de aprendizaje digital y en persona.

• Plataforma de aprendizaje en línea: Universidad Re/Max con más de 250 módulos de capacitación
• Eventos anuales de capacitación en persona: 18 conferencias regionales
• Serie de seminarios web mensuales: 36 sesiones por año
• Presupuesto de recursos de capacitación: $ 8.3 millones anuales

Plataformas de comunicación digital

Re/Max utiliza una infraestructura de comunicación digital avanzada para conectarse con agentes y franquiciados.

Plataforma	Compromiso de usuario
RE/MAX AGENTE PORTAL	92% de tasa de usuario mensual activa
Aplicación móvil	127,000 usuarios mensuales activos
Inversión de comunicación digital	$ 6.7 millones (2022)

Seguimiento de rendimiento y análisis

RE/MAX implementa sistemas de monitoreo de rendimiento sofisticados para franquiciados y agentes.

• Panel de rendimiento en tiempo real
• Informes mensuales de rendimiento
• Análisis comparativo trimestral
• Presupuesto de software de seguimiento de rendimiento: $ 4.2 millones anuales

Programas de participación de agentes en curso

Re/Max mantiene estrategias de participación sólidas para apoyar y motivar su red de agentes.

Programa de participación	Tasa de participación
Programa de premios anuales	68% de participación del agente
Eventos de reconocimiento	12 eventos importantes por año
Inversión de participación del agente	$ 5.9 millones (2022)

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: canales

Plataformas de bienes raíces en línea

RE/Max opera a través de Rew.com, que procesó 107,208,000 sesiones de visitantes únicas en 2022. La plataforma generó 3,438,000 clientes potenciales para agentes en el mismo año.

Métrica de plataforma	Rendimiento 2022
Sesiones únicas de visitantes	107,208,000
Peques inmobiliarios generados	3,438,000

Redes de oficinas de franquicia

Re/max mantiene 7.704 oficinas de franquicias a nivel mundial A partir del tercer trimestre de 2023, que abarca 120 países.

Distribución geográfica	Número de oficinas
Estados Unidos	4,215
Mercados internacionales	3,489

Canales de marketing digital

• Plataformas de redes sociales con 1,2 millones de seguidores combinados
• Base de datos de marketing por correo electrónico de 450,000 suscriptores activos
• Canal de YouTube con 85,000 suscriptores

Sistemas de referencia de agentes

Re/max genera $ 111.7 millones en ingresos por referencias durante 2022, representa el 12.4% de los ingresos totales de la compañía.

Sitio web corporativo y aplicaciones móviles

Aplicación móvil descargada 275,000 veces en 2022, con una calificación de usuario de 4.2/5 en las plataformas iOS y Android.

Rendimiento de la aplicación móvil	2022 estadísticas
Descargas totales	275,000
Calificación promedio de usuario	4.2/5

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: segmentos de clientes

Agentes inmobiliarios independientes

A partir del cuarto trimestre de 2023, RE/MAX reportó 139,077 agentes inmobiliarios independientes a nivel mundial. La comisión de agente promedio se dividió con RE/MAX rangos entre 70-80%. Los agentes pagan tarifas de franquicia mensuales con un promedio de $ 500- $ 700 por mes.

Categoría de agente	Número de agentes	Tarifa mensual promedio
Agentes de los Estados Unidos	82,453	$625
Agentes internacionales	56,624	$575

Propietarios de franquicias de bienes raíces

RE/MAX opera 3,271 oficinas franquiciadas en todo el mundo a partir de 2023. Los propietarios de franquicias invierten una tarifa de franquicia inicial entre $ 35,000 y $ 75,000 con tarifas de regalías continuas del 4-6% de la Comisión Bruta.

Compradores de vivienda por primera vez

El grupo demográfico objetivo incluye 1.98 millones de compradores de viviendas por primera vez en los Estados Unidos en 2023. Rango de edad promedio: 33-42 años. Precio promedio de compra de la casa: $ 389,400.

Inversores inmobiliarios experimentados

RE/Max atiende a aproximadamente 247,000 inversores inmobiliarios profesionales. Valor de transacción de propiedad de inversión promedio: $ 425,000. El segmento de inversores genera el 22% del volumen total de transacciones de la compañía.

Mercados internacionales de bienes raíces

RE/MAX opera en 110 países con 6.847 oficinas internacionales. Desglose del mercado internacional:

Región	Número de oficinas	Penetración del mercado
América del norte	2,453	35.8%
Europa	1,876	27.4%
América Latina	1,245	18.2%
Asia Pacífico	873	12.8%
Medio Oriente/África	400	5.8%

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: Estructura de costos

Gastos de apoyo y desarrollo de franquicias

En 2022, RE/Max informó de apoyo a la franquicia y gastos de desarrollo de $ 30.1 millones. La compañía gastó aproximadamente $ 12.3 millones en costos directos relacionados con la franquicia, incluidos los programas de apoyo y desarrollo operativos.

Categoría de gastos	Cantidad (en millones)
Gastos totales de apoyo a la franquicia	$30.1
Costos operativos de franquicia directa	$12.3

Mantenimiento de la infraestructura tecnológica

RE/Max invirtió $ 18.5 millones en mantenimiento de la infraestructura tecnológica en 2022. Esto incluye:

• Desarrollo de plataforma digital
• Sistemas de ciberseguridad
• Infraestructura de computación en la nube
• Licencias de software y actualizaciones

Áreas de inversión tecnológica	Gasto (en millones)
Infraestructura de tecnología total	$18.5
Desarrollo de plataforma digital	$6.2
Sistemas de ciberseguridad	$4.7

Marketing y promoción de la marca

Los gastos de marketing para RE/MAX totalizaron $ 22.7 millones en 2022, con un enfoque significativo en los canales de publicidad digital y tradicional.

Canales de comercialización	Gasto (en millones)
Gastos totales de marketing	$22.7
Marketing digital	$9.6
Publicidad tradicional	$13.1

Costos administrativos corporativos

Los gastos administrativos corporativos para RE/MAX fueron de $ 45.3 millones en 2022, cubriendo varios gastos generales operativos.

• Compensación ejecutiva
• Legal y cumplimiento
• Recursos humanos
• Instalaciones corporativas

Categorías de costos administrativos	Cantidad (en millones)
Gastos administrativos totales	$45.3
Compensación ejecutiva	$12.6
Legal y cumplimiento	$7.9

Reclutamiento y capacitación de agentes

RE/Max asignó $ 15.6 millones a programas de reclutamiento y capacitación de agentes en 2022.

Componentes de reclutamiento y capacitación	Gasto (en millones)
Reclutamiento total y capacitación	$15.6
Reclutamiento de agentes	$6.3
Programas de capacitación	$9.3

Re/Max Holdings, Inc. (RMAX) - Modelo de negocio: flujos de ingresos

Tarifas de franquicia

Re/Max recolecta las tarifas iniciales de franquicia de agentes y corredores de bienes raíces que se unen a la red. A partir de 2023, la tarifa de franquicia inicial varía de $ 10,000 a $ 15,000 por nueva ubicación de franquicia.

Tipo de tarifa de franquicia	Cantidad	Frecuencia
Tarifa de franquicia inicial	$10,000 - $15,000	Único
Tarifa de franquicia de renovación	$5,000 - $7,500	Periódico

Ingresos de regalías de los franquiciados

RE/MAX genera ingresos recurrentes a través de pagos mensuales de regalías de los franquiciados. En 2022, la compañía reportó aproximadamente $ 214.5 millones en regalías de franquicias.

• Tasa de regalías típica: 4-6% de las comisiones de agentes
• Regalías mensuales promedio por franquicia: $ 2,500 - $ 3,500

Tarifas de suscripción a la plataforma de tecnología

Re/Max cobra a los agentes por el acceso a sus herramientas y plataformas tecnológicas. En 2023, los ingresos por servicios tecnológicos fueron de aproximadamente $ 45.2 millones.

Servicio tecnológico	Costo de suscripción mensual	Contribución anual de ingresos
Plataforma RE/MAX Connect	$49 - $99	$ 22.7 millones
Herramientas de marketing	$29 - $79	$ 15.5 millones

Ingresos de marketing y publicidad

RE/MAX genera ingresos adicionales a través de servicios de marketing y publicidad centralizados para franquiciados. Los ingresos por marketing en 2022 totalizaron $ 37.6 millones.

Expansión y licencias internacionales

La franquicia y la licencia internacional representaban $ 58.3 millones en ingresos para 2022, con un crecimiento significativo en mercados como Canadá, México y partes de Europa.

Región	Número de franquicias	Contribución de ingresos
Canadá	780	$ 22.1 millones
México	350	$ 15.6 millones
Europa	450	$ 20.6 millones

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Value Propositions

For Franchisees: Low-overhead, high-commission model for agent retention

RE/MAX Holdings, Inc. introduced optional economic models for U.S. franchisees to enhance recruiting and retention, building on the success of the Aspire program. These models provide flexibility in the economic split between the franchisee and the agent.

• Aspire agent's first year: 5% of gross commission income up to an annual maximum of $5,000, plus a $25 per-transaction fee and $410 annual dues.
• RE/MAX Alternative Payment Plan (RAPP) splits start at 60/40 for new agents.
• RAPP splits progress to 70/30 or 80/20 for more experienced agents.
• Each RAPP split is subject to a $23,000 cap; after hitting the cap, agents move to the 95/5 split for the remainder of the year.

Here's the quick math on a $500,000 home sale with a 3% gross commission ($15,000):

Split Structure	Agent Commission After Split	Estimated Monthly Desk Fee	Estimated Net Payment
RAPP Starting (60/40)	$9,000	$0	$9,000
Maximum Split (95/5)	$14,250	~$250 to $1,500	~$12,750 to $14,000

For Agents: Global brand recognition and referral network

The global network reached a record total agent count as of the third quarter of 2025. This scale supports the brand recognition and referral value proposition.

• Total agent count as of September 30, 2025: 147,547 agents.
• Year-over-year total agent count increase: 1.4%.
• Agent count outside the U.S. and Canada grew 9.0% (+6,067 agents).
• U.S. and Canada combined agent count decreased 5.1% to 74,198 agents.
• RE/MAX Holdings, Inc. launched an AI-powered global referral system.

For Consumers: Access to experienced, full-time, high-producing agents

The value proposition for consumers centers on the productivity and experience of the affiliated agents, which is supported by the company's global scale and technology investments.

• Total agent count as of September 30, 2025: 147,547.
• The company is leaning into innovation to deliver an elevated experience to the consumers served by affiliates.

For Mortgage Brokers: Turnkey Motto Mortgage franchise system

Motto Mortgage, the national mortgage brokerage franchise brand, offers a franchise model with defined initial costs and ongoing fees. The network size has seen contraction recently.

Metric	Value
Total Open Motto Mortgage Franchises (Q3 2025)	210 offices
Year-over-Year Change in Motto Offices (Q3 2025)	Decreased 10.3%
Initial Franchise Fee	$35,000
Total Initial Investment Range	$61,000 to $90,000
Monthly Advertising Fee	$350
Monthly Royalty Fee Range	$0 to $4,500

Integrated real estate and mortgage services via Motto and wemlo

RE/MAX Holdings, Inc. is integrating services to offer a more comprehensive solution, evidenced by the executive commentary on leaning into innovation across both the REMAX and Motto Mortgage networks. The Mortgage Segment reported revenue in Q3 2025.

• Mortgage Segment Revenue (Q3 2025): $3.4 million.
• Continuing franchise fees from the Mortgage Segment (Q3 2025): $2.5 million.
• The company launched the AI-powered REMAX Marketing as a Service (MaaS) platform.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Relationships

You're looking at how RE/MAX Holdings, Inc. (RMAX) keeps its massive network of brokerage owners and agents engaged and loyal. For a franchisor, the relationship with the franchisee (the brokerage owner) is paramount, as they are the direct employer of the agent, who is the ultimate customer-facing asset. The strategy here is a blend of high-touch, dedicated support for the owners and scalable, digital self-service tools for the agents.

High-touch, dedicated Franchise Support for brokerage owners

The relationship with brokerage owners is managed through dedicated support structures, especially when introducing new economic models or during agent onboarding. This high-touch approach is designed to mitigate the broker's risk and help them recruit and retain productive agents. For instance, the Aspire onboarding program shares some of the economic risk with the franchisor for new-to-REMAX agents.

Here are the specific financial mechanics tied to that support structure for an agent in their first year under the Aspire model:

Fee/Payment Component	Amount/Rate
Franchisee Payment to RE/MAX (Gross Commission Income)	5% of GCI
Annual Maximum Payment Cap (Franchisee to RE/MAX)	$5,000
Per-Transaction Fee (Franchisee to RE/MAX)	$25 per closing
Standard Annual Dues (Franchisee to RE/MAX)	$410

This structure shows the franchisor directly participating in the initial cost of agent acquisition, which is a strong signal of partnership to the brokerage owner.

Self-service and automated tools via digital platforms for agents

To keep the 147,547 total agents active and productive, RE/MAX Holdings focuses on providing scalable, automated digital resources. The company launched the AI-powered Marketing as a Service (MaaS) platform in late 2025, an AI-fueled system designed to simplify marketing for all affiliates across the U.S. and Canada.

The customer relationship here is built on efficiency and perceived value, as the base package for MaaS is offered at no-cost to affiliates. This base package includes:

• Automated listing packages
• Digital and social content distribution
• Performance tracking

Furthermore, other technology initiatives are showing direct revenue impact; the Lead Concierge program, for example, is already generating a 7-digit annual run rate in Q3 2025, indicating agent adoption and perceived value in automated lead management.

Centralized national advertising to build consumer trust and brand awareness

The centralized advertising spend, often funded through Marketing Funds, is critical for maintaining the brand equity that attracts both consumers and agents. This effort directly supports the agent's ability to secure listings by leveraging brand recognition.

The brand's consumer trust metrics are a key output of this relationship strategy:

• RE/MAX agents averaged 11.9 transaction sides in the U.S. in 2024, more than double the industry average of 5.3 sides.
• RE/MAX was voted the most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study for years 2022 through 2025.
• The brand is ranked the #1 real estate franchise in the U.S. for 16 consecutive years.

For context, the total revenue expected from Marketing Funds for the full year 2025 is projected to be between $72.0 million and $74.0 million.

Ongoing training and education to foster agent loyalty

Agent loyalty is fostered by demonstrating a commitment to their professional development, which in turn drives the productivity that supports the entire franchise model. The primary vehicle for this is RE/MAX University (RU), which provides access to over 1,100+ educational offerings.

The financial impact of this educational investment is quantifiable:

Agents who engage with RU-specifically those who take at least one course during their first year with RE/MAX-on average close between 29% to 38% more transactions. This directly translates to higher potential earnings for the agent and higher royalty revenue for the franchisee and, ultimately, RE/MAX Holdings, Inc.

The platform features include a virtual coach, progress charts, and courses organized by skill level, allowing agents to tailor their learning path to their specific needs, whether they are a new licensee or a seasoned professional.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Channels

The distribution and outreach for RE/MAX Holdings, Inc. rely on a multi-faceted approach, blending its established physical franchise footprint with modern digital platforms and dedicated business development efforts.

The core channel remains the vast global franchise network, which serves as the primary delivery mechanism for the brand's real estate services to consumers. This physical presence is supported by a growing digital ecosystem.

Channel Component	Metric	Latest Reported Figure
Global RE/MAX Franchised Offices	Number of Offices	Nearly 9,000
Global Agent Count	Total Agents	147,547 agents as of Q3 2025
Motto Mortgage Franchised Offices	Number of Offices (Q3 2025)	210 offices
Franchise Sales & Other Revenue (Q3 2025)	Revenue Amount	$5.1 million

The digital channel is anchored by the company-owned websites and mobile applications, primarily remax.com, which facilitates global property search capabilities.

• Company-owned digital presence: remax.com
• Recent digital enhancement: Launch of the AI-powered REMAX Marketing as a Service (MaaS) platform

For the mortgage brokerage arm, the Motto Mortgage franchised offices serve as a critical channel, operating across more than 40 states in the U.S. As of the third quarter of 2025, this network comprised 210 offices.

Recruitment and expansion are driven by a direct sales effort targeting new franchisees and agents. The financial outcome of securing new RE/MAX and Motto Mortgage franchises is reflected in the revenue generated through this channel.

• Franchise sales and other revenue for Q3 2025 grew by 9.5%
• This revenue stream totaled $5.1 million in the third quarter of 2025

The structure ensures that the primary real estate brand, RE/MAX, maintains a presence in over 110 countries and territories.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Segments

You're looking at the core groups that drive the entire RE/MAX Holdings, Inc. engine. For a franchisor like RE/MAX Holdings, Inc., the customer isn't just the person buying or selling a home; it's the business owner who buys the right to use the brand, and the agent who pays the fees to operate under that brand.

The primary customer base is segmented across the real estate and mortgage brokerage sides of the business. As of the third quarter of 2025, the total network reached an all-time high, though the composition shows a clear geographic shift you need to track.

Real Estate Brokerage Owners (Franchisees) seeking brand scale

These are the entrepreneurs who purchase the franchise rights for the RE/MAX brand. They are buying into the global scale and the brand recognition that RE/MAX Holdings, Inc. offers. The value proposition for them is access to a massive, established network. Here's the quick math on the network they are buying into as of September 30, 2025:

Metric	Value (as of Q3 2025)
Total Global Agent Count	147,547 agents
U.S. and Canada Agent Count	74,198 agents
International Agent Count (Growth YoY)	Growth of 9.0% (or 6,067 agents)

What this estimate hides is the domestic pressure: the U.S. and Canada combined agent count actually decreased by 5.1% year-over-year. The global number is being propped up entirely by international expansion. If onboarding takes 14+ days, churn risk rises, especially in the U.S. market.

Experienced, independent Real Estate Agents (the core user)

These are the individuals who affiliate with the franchisees. They are the revenue generators. They seek the brand's tools, like the new AI-powered REMAX Marketing as a Service (MaaS) platform, and the models like Ascend and Appreciate that offer fee flexibility. The total pool of these core users was 147,547 globally at the end of Q3 2025. Still, the focus on agent productivity matters; in a 2023 production survey, RE/MAX agents averaged 11.8 transaction sides, more than double the average of other agents in that specific survey group.

Entrepreneurs seeking to open a Mortgage Brokerage (Motto Franchisees)

This segment consists of entrepreneurs looking to launch a mortgage brokerage using the Motto Mortgage franchise system, which is the first and only national mortgage brokerage franchise brand in the U.S. This segment is currently contracting slightly. As of September 30, 2025, the total open Motto Mortgage franchises stood at 210 offices, representing a year-over-year decrease of 10.3%.

• Motto Mortgage ranked 494 in the 2025 Entrepreneur magazine Franchise 500®.
• It was named first in Entrepreneur's category for Miscellaneous Financial Services.
• The brand has a presence in over 40 states.

Homebuyers and Sellers (end-consumers) globally

While not direct fee-payers to RE/MAX Holdings, Inc., these consumers are the ultimate source of transaction volume, which drives franchisee success and subsequent fees. A survey fielded in Q4 2025 showed strong intent, even with market uncertainty:

• 88% of respondents say they are 'very' or 'somewhat likely' to purchase a home in 2026.
• 71% of respondents report that current market conditions have caused delays in their homebuying timeline.
• Buyers prioritize neighborhood safety, social connection, and access to lifestyle-enhancing amenities.

It's clear that while affordability is the gatekeeper, the desire for homeownership remains high, which is good for the entire network.

Mortgage Loan Originators using wemlo processing services

This group uses wemlo, the company's technology subsidiary offering a processing system for mortgage brokers. This service is sold both internally to Motto Mortgage loan officers and externally to other industry players. The fixed processing fee for wemlo when used within the Motto Network was set at $825 per loan in 2024. For external users, the charge is $995 per loan. Finance: draft 13-week cash view by Friday.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Cost Structure

You're looking at the core outflows for RE/MAX Holdings, Inc. as of late 2025. Understanding where the money goes is key to seeing how the franchise model sustains profitability, especially when the housing market is choppy.

Selling, operating, and administrative expenses (SO&A) are a major line item. For the second quarter of 2025, these expenses were reported at $33.9 million. This figure reflects the day-to-day running of the corporate structure supporting the global network.

Personnel costs, which cover the corporate support and franchise sales teams, saw a notable shift in the third quarter of 2025. Management reported that personnel expenses fell by 21.0% year-over-year in Q3 2025, dropping to $18.5 million. This reduction contributed to lower total operating expenses in that period.

The company's balance sheet carries obligations that require servicing. As of September 30, 2025, RE/MAX Holdings reported $437.9 million of outstanding debt, net of amortization and issuance costs. This figure represents the principal amount against which debt service costs are calculated.

Global marketing and advertising fund expenditures are managed through a specific mechanism. While the actual expenditure isn't broken out separately from operating costs, the expected revenue generated by these funds gives us a sense of scale. For the full year 2025, RE/MAX Holdings projected marketing funds revenue to be between $72 million and $74 million. This is a significant pool of funds dedicated to network promotion.

Technology development and maintenance costs are an area of investment, particularly with new digital tools. In Q3 2025, selling, operating, and administrative expenses were impacted by higher technology expenses, which partially offset savings from lower personnel costs. Honestly, this shows a clear trade-off: saving on headcount while investing in digital platforms like the AI-powered Marketing as a Service platform.

Here's a quick look at some of the key cost and related financial components from the recent reporting periods:

• Selling, Operating, and Administrative Expenses (Q2 2025): $33.9 million
• Personnel Expenses (Q3 2025): $18.5 million
• Total Operating Expenses (Q2 2025): $58.7 million
• Net Debt (Q3 2025): $437.9 million
• Projected Marketing Funds Revenue (FY 2025): Range of $72 million to $74 million

We can map out the major expense categories based on the available data points, though some figures overlap or are reported differently:

Cost Component	Period/Context	Amount
Selling, Operating, and Administrative Expenses	Q2 2025	$33.9 million
Total Operating Expenses	Q2 2025	$58.7 million
Personnel Expenses (Subset of SO&A)	Q3 2025	$18.5 million
Net Debt (Balance Sheet Liability)	As of Q3 2025	$437.9 million

The company's focus on operational excellence is clearly aimed at managing these outflows. For instance, the reduction in personnel costs in Q3 2025 suggests a deliberate action to control a major variable cost. Still, the need to fund technology upgrades means that some of those savings are immediately reallocated, which is a defintely necessary move for a modern franchisor.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Revenue Streams

You're looking at how RE/MAX Holdings, Inc. actually brings in the money, which is heavily weighted toward its massive network of agents. The core of the business is built on recurring fees tied to that agent count, which is why agent retention is so critical. As of the third quarter of 2025, the company reported a total agent count of 147,547 agents worldwide.

Continuing Franchise Fees (Royalties) from real estate brokerages

This is the bread-and-butter revenue stream, directly linked to the productivity of the network. For the third quarter of 2025, this stream generated $27.4 million, representing a year-over-year decrease of 10.9%.

The fee structure itself is multi-layered, meaning it's not just one number per agent. Franchisees typically pay a combination of fees:

• Component One Continuing Franchise Fee: Ranging from $138 to $165 per month for each sales associate, depending on the state.
• Component Two Continuing Franchise Fee (Broker Fee): An amount equal to 1% of gross commissions and other revenue.
• Component Three Continuing Franchise Fee (Technology Fee): Up to $15 per month per sales associate.

The decline in Q3 2025 revenue from this stream was attributed to a negative organic revenue growth of 5.4% and fee model modifications.

Annual Dues and fees from agents (recurring revenue backbone)

While not always broken out separately from other recurring fees in the top-line reporting, the annual dues are a fixed, predictable component of the recurring revenue backbone. Each sales associate in a franchisee's office is typically required to pay $410 in Annual Dues. This is a stable, per-head charge that provides a floor for the recurring revenue, even when transaction volume dips. Recurring revenue streams, which include these dues and the continuing franchise fees, accounted for 63.6% of Revenue excluding the Marketing Funds in the third quarter of 2025.

Revenue Streams Breakdown (Q3 2025 Snapshot)

Here's a quick look at how the reported revenue components stacked up for the third quarter ending September 30, 2025. Honestly, seeing the franchise sales component grow while the core royalty stream dipped tells an interesting story about new office openings versus existing office performance.

Revenue Component	Q3 2025 Amount (USD)	Year-over-Year Change
Continuing Franchise Fees	$27.4 million	Down 10.9%
Marketing Funds Fees	$18.1 million	Down 9.7%
Franchise Sales and Other Revenue	$5.1 million	Up 9.5%
Total Revenue	$73.3 million	Down 6.7%
Revenue Excluding Marketing Funds	$55.1 million	Down 5.6%

Initial Franchise Fees for new RE/MAX and Motto Mortgage offices

Revenue from new office openings falls under the broader Franchise Sales and Other Revenue category, which was $5.1 million in Q3 2025. The initial outlay for a prospective RE/MAX franchisee to secure a license is substantial, with the Initial Franchise Fee typically ranging from $17,500 to $37,500. The total estimated initial investment to start a franchise falls between $44,000 and $236,500. For Motto Mortgage, the revenue contribution from new franchise sales is bundled into this segment, though specific Motto initial fee data isn't separately itemized here.

Revenue from Marketing Funds (pass-through revenue)

This revenue line item, which is often treated separately for margin analysis, is tied to mandatory contributions from franchisees for national and regional advertising efforts. For Q3 2025, Marketing Funds Fees totaled $18.1 million, a decrease of 9.7% year-over-year. For the full year 2025, RE/MAX Holdings projects revenue from the Marketing Funds to be in the range of $72.0 million to $74.0 million. Franchisees typically pay a Marketing Fund Fee ranging from $127 to $140 per month for each sales associate.

Fees for ancillary services like loan processing (wemlo)

RE/MAX Holdings diversifies its revenue by selling ancillary products and services, most notably through its acquisition of wemlo, which provides third-party mortgage loan processing services to its Motto Mortgage network. While the search results confirm wemlo's existence and strategic importance to the high-growth Motto Mortgage business, a specific, isolated revenue figure for these ancillary services for 2025 wasn't explicitly detailed in the provided earnings summaries. The mortgage business, comprised of Motto and wemlo, is viewed as presenting exciting prospects for evolving into a substantial revenue stream.