RE / MAX Holdings, Inc. (RMAX): Canvas du modèle d'entreprise [Jan-2025 Mis à jour]

Plongez dans le plan stratégique de RE / Max Holdings, Inc., une centrale immobilière mondiale qui a révolutionné la façon dont les professionnels de l'immobilier construisent et développent leurs entreprises. Cette entreprise innovante a conçu une toile de modèle commercial unique qui transforme le franchisage immobilier traditionnel, offrant aux agents une flexibilité sans précédent, une technologie de pointe et une marque mondialement reconnue. À partir de son approche de franchise à faible coût de ses plateformes numériques robustes, RE / MAX a créé un écosystème dynamique qui permet aux professionnels de l'immobilier de prospérer dans un paysage de marché de plus en plus concurrentiel.

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: partenariats clés

Franchisés immobiliers et agents indépendants

RE / MAX opère avec 133 000 agents dans 116 pays à partir de 2023. Le modèle de franchise de la société génère des revenus:

Type de partenariat	Détails financiers
Frais de franchise initiaux	$15,000 - $35,000
Frais de redevances mensuelles	50 $ - 200 $ par agent

Fournisseurs de technologies pour les plateformes numériques

Les partenariats technologiques clés comprennent:

• Intégration du groupe Zillow
• Infrastructure cloud Microsoft
• Plateforme Salesforce CRM

Agences de marketing et de publicité

RE / MAX collabore avec des agences de marketing nationales et régionales, allouant environ 25 millions de dollars par an pour les dépenses de marketing.

Sociétés de services hypothécaires et financiers

Partenaire financier	Détails du partenariat
Hypothèque de mouvement	Partenaire de prêt préféré
Premier titre américain	Collaboration stratégique des services immobiliers

Réseaux immobiliers internationaux

RE / MAX maintient des partenariats internationaux stratégiques à travers:

• Amérique du Nord: 62 000 agents
• Europe: 22 000 agents
• Amérique latine: 15 000 agents
• Asie-Pacifique: 8 000 agents

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: Activités clés

Développement et soutien de franchise

Au quatrième trimestre 2023, RE / MAX a exploité 134 554 agents dans 9 495 bureaux dans le monde. Le support de franchise comprend:

• Structure des frais de franchise allant de 20 000 $ à 50 000 $ investisseur initial
• Frais de redevance en cours de 5 à 6% du revenu de la commission brute
• Réseau de franchise mondial couvrant plus de 110 pays

Métrique de franchise	2023 données
Total des bureaux franchisés	9,495
Total des agents	134,554
Pays représentés	110+

Gestion des plateformes technologiques

Re / max investisse 12 à 15 millions de dollars par an dans l'infrastructure technologique. Les plates-formes technologiques clés comprennent:

• Système de gestion des transactions numériques RE / MAX Connect
• Outils de collaboration d'agent basés sur le cloud
• Logiciel avancé de gestion de la relation client (CRM)

Marketing et promotion de marque

Les dépenses de marketing en 2023 étaient approximativement 22,3 millions de dollars. Les canaux de marketing comprennent:

• Campagnes nationales de publicité télévisée
• Stratégies de marketing numérique
• Plateformes d'engagement des médias sociaux

Formation et recrutement des agents

Métrique de formation	2023 données
Budget de formation annuel	8,5 millions de dollars
Modules de formation en ligne	Plus de 250
Ateliers d'agent annuels	1,200+

Services de transaction immobilière

Volume de transaction pour 2023:

• Total des transactions fermées: 1,2 million
• Valeur totale de la transaction: 374 milliards de dollars
• Commission moyenne par transaction: 2,5-3%

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: Ressources clés

Marque immobilière mondiale forte

RE / MAX opère dans plus de 110 pays avec plus de 140 000 agents à partir de 2023. La reconnaissance de la marque évaluée à environ 1,2 milliard de dollars. La présence mondiale s'étend sur l'Amérique du Nord, l'Europe, l'Asie et l'Amérique latine.

Métrique géographique	2023 données
Total des pays	110+
Total des agents	140,000+
Valeur de marque	1,2 milliard de dollars

Technologie propriétaire et plateformes numériques

L'infrastructure technologique RE / MAX comprend:

• Système avancé de gestion de la relation client (CRM)
• Plateformes de marketing numérique
• Application mobile pour les agents et les clients
• Outils de gestion des transactions basés sur le cloud

Réseau étendu de bureaux franchisés

Répartition du réseau de franchise à partir de 2023:

Région	Nombre de bureaux
États-Unis	4,200+
Canada	850+
Marchés internationaux	2,500+

Équipe de gestion expérimentée

Composition de l'équipe de leadership:

• Tiration exécutive moyenne: plus de 15 ans dans l'industrie immobilière
• Leadership avec des antécédents dans la technologie, le franchisage et l'immobilier
• L'équipe de direction comprend des professionnels avec MBA et des diplômes avancés

Programmes de formation des agents robustes

Les ressources de formation comprennent:

• Système de gestion de l'apprentissage en ligne
• Conférence annuelle avec ateliers de développement professionnel
• Programmes de certification pour les niches immobilières spécialisées
• Webinaires et modules de formation trimestriels

Métrique de formation	2023 données
Heures de formation annuelles par agent	40+
Modules de formation en ligne	250+
Programmes de certification	12

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: propositions de valeur

Modèle de franchise à faible coût pour les professionnels de l'immobilier

Frais initiaux de la franchise RE / MAX: 35 000 $. Frais de redevance en cours: 6 à 8% de la commission brute. Plage d'investissement totale moyenne: 56 350 $ - 230 350 $. Nombre total de franchises RE / MAX dans le monde: 135 000+ à partir de 2023.

Composant de coût de franchise	Montant
Frais de franchise initiaux	$35,000
Frais de redevance en cours	6 à 8% de la commission brute
Plage d'investissement total	$56,350 - $230,350

Technologie avancée et outils de marketing

Investissement de la plate-forme technologique RE / MAX: 12,4 millions de dollars en 2022. Les outils de marketing numérique incluent:

• Système CRM basé sur le cloud
• Plates-formes de génération de leads avancées
• Intégrations marketing des médias sociaux
• Tour virtuel et technologies d'inscription

Reconnaissance et réputation mondiales de marque

Présence RE / Max dans plus de 110 pays. Agents totaux dans le monde: 140 000+. Valeur de la marque estimée à 1,2 milliard de dollars en 2023.

Structures de commission flexibles

Commission des agents Clissanes de la commission: 50/50 à 100% Modèles de commission. Agent moyen Revenu de la Commission brute annuelle: 84 500 $.

Modèle de commission	Part de l'agent
Scission traditionnelle	50-70%
Modèle de commission à 100%	100% avec des frais de bureau mensuels

Soutien complet aux agents et aux courtiers

Formation annuelle et investissement de soutien: 8,7 millions de dollars. Les services de support comprennent:

• Programmes de développement professionnel continu
• Centre de ressources marketing
• Aide légale et conformité
• Formation technologique

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: relations avec les clients

Soutien et consultation sur franchise

RE / MAX fournit un support de franchise complet par le biais de son réseau de 135 000 agents+ dans plus de 110 pays à partir de 2023. La société propose des services de consultation de franchise dédiés avec une moyenne de 3-4 représentants de soutien dédié par marché régional.

Métrique de soutien	Valeur
Total des franchises soutenues	7 300+ franchises mondiales
Heures de consultation moyennes	12-15 heures par franchise par an
Investissement annuel de soutien à la franchise	42,6 millions de dollars (2022 Exercice)

Ressources de formation en ligne et hors ligne

RE / MAX propose des programmes de formation multicanaux avec des opportunités d'apprentissage numériques et en personne.

• Plateforme d'apprentissage en ligne: Université RE / MAX avec plus de 250 modules de formation
• Événements annuels de formation en personne: 18 conférences régionales
• Série de webinaires mensuels: 36 séances par an
• Budget de ressources de formation: 8,3 millions de dollars par an

Plateformes de communication numérique

RE / MAX utilise une infrastructure de communication numérique avancée pour se connecter avec les agents et les franchisés.

Plate-forme	Engagement des utilisateurs
Portail d'agent re / max	Taux utilisateur mensuel à 92% actif
Application mobile	127 000 utilisateurs mensuels actifs
Investissement de communication numérique	6,7 millions de dollars (2022)

Suivi des performances et analyse

RE / MAX met en œuvre des systèmes de surveillance des performances sophistiqués pour les franchisés et les agents.

• Tableau de bord de performance en temps réel
• Rapports de performance mensuels
• Analyse comparative trimestrielle
• Budget du logiciel de suivi des performances: 4,2 millions de dollars par an

Programmes d'engagement des agents en cours

RE / MAX maintient des stratégies d'engagement robustes pour soutenir et motiver son réseau d'agent.

Programme d'engagement	Taux de participation
Programme de récompenses annuel	68% de participation des agents
Événements de reconnaissance	12 événements majeurs par an
Investissement d'engagement des agents	5,9 millions de dollars (2022)

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: canaux

Plateformes immobilières en ligne

RE / MAX opère via REW.com, qui a traité 107 208 000 sessions de visiteurs uniques en 2022. La plate-forme a généré 3 438 000 prospects immobiliers pour les agents la même année.

Métrique de la plate-forme	2022 Performance
Séances de visiteurs uniques	107,208,000
Les pistes immobilières générées	3,438,000

Réseaux de bureau de franchise

RE / MAX maintient 7 704 bureaux de franchise dans le monde entier Au troisième rang 2023, couvrant 120 pays.

Distribution géographique	Nombre de bureaux
États-Unis	4,215
Marchés internationaux	3,489

Canaux de marketing numérique

• Plateformes de médias sociaux avec 1,2 million de followers combinés
• Base de données de marketing par e-mail de 450 000 abonnés actifs
• Chaîne YouTube avec 85 000 abonnés

Systèmes de référence d'agent

Re / max génère 111,7 millions de dollars de revenus de référence En 2022, représentant 12,4% du total des revenus de l'entreprise.

Site Web d'entreprise et applications mobiles

L'application mobile a téléchargé 275 000 fois en 2022, avec une note d'utilisateur 4.2 / 5 sur les plateformes iOS et Android.

Performance de l'application mobile	2022 statistiques
Téléchargements totaux	275,000
Évaluation moyenne de l'utilisateur	4.2/5

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: segments de clientèle

Agents immobiliers indépendants

Au quatrième trimestre 2023, RE / MAX a déclaré 139 077 agents immobiliers indépendants dans le monde. La commission moyenne de l'agent se sépare avec RE / MAX varie entre 70 et 80%. Les agents paient des frais de franchise mensuels en moyenne de 500 $ à 700 $ par mois.

Catégorie d'agent	Nombre d'agents	Frais mensuels moyens
Agents américains	82,453	$625
Agents internationaux	56,624	$575

Propriétaires de franchise immobilière

RE / MAX exploite 3 271 bureaux franchisés dans le monde en 2023. Les propriétaires de franchises investissent des frais de franchise initiaux entre 35 000 $ et 75 000 $ avec des frais de redevance en cours de 4 à 6% de la Commission brute.

Acheteurs de la première maison

Target démographique comprend 1,98 million d'acheteurs pour la première fois aux États-Unis en 2023.Antilles-tranches moyennes: 33-42 ans. Prix ​​d'achat médian de la maison: 389 400 $.

Investisseurs immobiliers expérimentés

RE / MAX dessert environ 247 000 investisseurs immobiliers professionnels. Valeur de transaction de propriété d'investissement moyenne: 425 000 $. Le segment des investisseurs génère 22% du volume total des transactions de l'entreprise.

Marchés immobiliers internationaux

RE / MAX opère dans 110 pays avec 6 847 bureaux internationaux. Répartition internationale du marché:

Région	Nombre de bureaux	Pénétration du marché
Amérique du Nord	2,453	35.8%
Europe	1,876	27.4%
l'Amérique latine	1,245	18.2%
Asie-Pacifique	873	12.8%
Moyen-Orient / Afrique	400	5.8%

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: Structure des coûts

Soutien et frais de développement de la franchise

En 2022, RE / MAX a déclaré des frais de soutien et de développement de la franchise de 30,1 millions de dollars. La société a dépensé environ 12,3 millions de dollars en coûts directs liés à la franchise, y compris les programmes de soutien opérationnel et de développement.

Catégorie de dépenses	Montant (en millions)
Total des frais de soutien à la franchise	$30.1
Coûts opérationnels de franchise directe	$12.3

Maintenance des infrastructures technologiques

RE / Max a investi 18,5 millions de dollars dans la maintenance des infrastructures technologiques en 2022. Cela comprend:

• Développement de plate-forme numérique
• Systèmes de cybersécurité
• Infrastructure de cloud computing
• Licence et mises à niveau logicielles

Zones d'investissement technologique	Dépenses (en millions)
Infrastructure technologique totale	$18.5
Développement de plate-forme numérique	$6.2
Systèmes de cybersécurité	$4.7

Marketing et promotion de la marque

Les dépenses de marketing pour RE / MAX ont totalisé 22,7 millions de dollars en 2022, avec un accent significatif sur les canaux publicitaires numériques et traditionnels.

Canaux de commercialisation	Dépenses (en millions)
Total des dépenses de marketing	$22.7
Marketing numérique	$9.6
Publicité traditionnelle	$13.1

Coûts administratifs de l'entreprise

Les frais administratifs des entreprises pour RE / MAX étaient de 45,3 millions de dollars en 2022, couvrant diverses frais de frais généraux.

• Rémunération des dirigeants
• Juridique et conformité
• Ressources humaines
• Installations d'entreprise

Catégories de coûts administratifs	Montant (en millions)
Dépenses administratives totales	$45.3
Rémunération des dirigeants	$12.6
Juridique et conformité	$7.9

Recrutement et formation des agents

RE / MAX a alloué 15,6 millions de dollars aux programmes de recrutement et de formation des agents en 2022.

Composants de recrutement et de formation	Dépenses (en millions)
Recrutement total et formation	$15.6
Recrutement d'agents	$6.3
Programmes de formation	$9.3

RE / MAX Holdings, Inc. (RMAX) - Modèle d'entreprise: Strots de revenus

Frais de franchise

RE / MAX perçoit les frais de franchise initiaux auprès d'agents immobiliers et de courtiers qui rejoignent le réseau. En 2023, les frais de franchise initiaux varient de 10 000 $ à 15 000 $ par nouvel emplacement de franchise.

Type de frais de franchise	Montant	Fréquence
Frais de franchise initiaux	$10,000 - $15,000	Pur
Frais de franchise de renouvellement	$5,000 - $7,500	Périodique

Revenus redevances des franchisés

RE / MAX génère des revenus récurrents grâce à des paiements mensuels de redevances des franchisés. En 2022, la société a déclaré environ 214,5 millions de dollars en redevances de franchise.

• Taux de redevance typique: 4 à 6% des commissions d'agent
• Redevance mensuelle moyenne par franchise: 2 500 $ - 3 500 $

Frais d'abonnement de la plate-forme technologique

RE / MAX facture des agents pour accéder à ses outils et plateformes technologiques. En 2023, les revenus des services technologiques étaient d'environ 45,2 millions de dollars.

Service technologique	Coût d'abonnement mensuel	Contribution annuelle des revenus
Plate-forme Re / Max Connect	$49 - $99	22,7 millions de dollars
Outils marketing	$29 - $79	15,5 millions de dollars

Revenus marketing et publicitaire

RE / MAX génère des revenus supplémentaires grâce à des services de marketing et de publicité centralisés pour les franchisés. Les revenus marketing en 2022 ont totalisé 37,6 millions de dollars.

Expansion internationale et licence

Le franchisage international et les licences ont représenté 58,3 millions de dollars de revenus pour 2022, avec une croissance importante de marchés comme le Canada, le Mexique et certaines parties de l'Europe.

Région	Nombre de franchises	Contribution des revenus
Canada	780	22,1 millions de dollars
Mexique	350	15,6 millions de dollars
Europe	450	20,6 millions de dollars

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Value Propositions

For Franchisees: Low-overhead, high-commission model for agent retention

RE/MAX Holdings, Inc. introduced optional economic models for U.S. franchisees to enhance recruiting and retention, building on the success of the Aspire program. These models provide flexibility in the economic split between the franchisee and the agent.

• Aspire agent's first year: 5% of gross commission income up to an annual maximum of $5,000, plus a $25 per-transaction fee and $410 annual dues.
• RE/MAX Alternative Payment Plan (RAPP) splits start at 60/40 for new agents.
• RAPP splits progress to 70/30 or 80/20 for more experienced agents.
• Each RAPP split is subject to a $23,000 cap; after hitting the cap, agents move to the 95/5 split for the remainder of the year.

Here's the quick math on a $500,000 home sale with a 3% gross commission ($15,000):

Split Structure	Agent Commission After Split	Estimated Monthly Desk Fee	Estimated Net Payment
RAPP Starting (60/40)	$9,000	$0	$9,000
Maximum Split (95/5)	$14,250	~$250 to $1,500	~$12,750 to $14,000

For Agents: Global brand recognition and referral network

The global network reached a record total agent count as of the third quarter of 2025. This scale supports the brand recognition and referral value proposition.

• Total agent count as of September 30, 2025: 147,547 agents.
• Year-over-year total agent count increase: 1.4%.
• Agent count outside the U.S. and Canada grew 9.0% (+6,067 agents).
• U.S. and Canada combined agent count decreased 5.1% to 74,198 agents.
• RE/MAX Holdings, Inc. launched an AI-powered global referral system.

For Consumers: Access to experienced, full-time, high-producing agents

The value proposition for consumers centers on the productivity and experience of the affiliated agents, which is supported by the company's global scale and technology investments.

• Total agent count as of September 30, 2025: 147,547.
• The company is leaning into innovation to deliver an elevated experience to the consumers served by affiliates.

For Mortgage Brokers: Turnkey Motto Mortgage franchise system

Motto Mortgage, the national mortgage brokerage franchise brand, offers a franchise model with defined initial costs and ongoing fees. The network size has seen contraction recently.

Metric	Value
Total Open Motto Mortgage Franchises (Q3 2025)	210 offices
Year-over-Year Change in Motto Offices (Q3 2025)	Decreased 10.3%
Initial Franchise Fee	$35,000
Total Initial Investment Range	$61,000 to $90,000
Monthly Advertising Fee	$350
Monthly Royalty Fee Range	$0 to $4,500

Integrated real estate and mortgage services via Motto and wemlo

RE/MAX Holdings, Inc. is integrating services to offer a more comprehensive solution, evidenced by the executive commentary on leaning into innovation across both the REMAX and Motto Mortgage networks. The Mortgage Segment reported revenue in Q3 2025.

• Mortgage Segment Revenue (Q3 2025): $3.4 million.
• Continuing franchise fees from the Mortgage Segment (Q3 2025): $2.5 million.
• The company launched the AI-powered REMAX Marketing as a Service (MaaS) platform.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Relationships

You're looking at how RE/MAX Holdings, Inc. (RMAX) keeps its massive network of brokerage owners and agents engaged and loyal. For a franchisor, the relationship with the franchisee (the brokerage owner) is paramount, as they are the direct employer of the agent, who is the ultimate customer-facing asset. The strategy here is a blend of high-touch, dedicated support for the owners and scalable, digital self-service tools for the agents.

High-touch, dedicated Franchise Support for brokerage owners

The relationship with brokerage owners is managed through dedicated support structures, especially when introducing new economic models or during agent onboarding. This high-touch approach is designed to mitigate the broker's risk and help them recruit and retain productive agents. For instance, the Aspire onboarding program shares some of the economic risk with the franchisor for new-to-REMAX agents.

Here are the specific financial mechanics tied to that support structure for an agent in their first year under the Aspire model:

Fee/Payment Component	Amount/Rate
Franchisee Payment to RE/MAX (Gross Commission Income)	5% of GCI
Annual Maximum Payment Cap (Franchisee to RE/MAX)	$5,000
Per-Transaction Fee (Franchisee to RE/MAX)	$25 per closing
Standard Annual Dues (Franchisee to RE/MAX)	$410

This structure shows the franchisor directly participating in the initial cost of agent acquisition, which is a strong signal of partnership to the brokerage owner.

Self-service and automated tools via digital platforms for agents

To keep the 147,547 total agents active and productive, RE/MAX Holdings focuses on providing scalable, automated digital resources. The company launched the AI-powered Marketing as a Service (MaaS) platform in late 2025, an AI-fueled system designed to simplify marketing for all affiliates across the U.S. and Canada.

The customer relationship here is built on efficiency and perceived value, as the base package for MaaS is offered at no-cost to affiliates. This base package includes:

• Automated listing packages
• Digital and social content distribution
• Performance tracking

Furthermore, other technology initiatives are showing direct revenue impact; the Lead Concierge program, for example, is already generating a 7-digit annual run rate in Q3 2025, indicating agent adoption and perceived value in automated lead management.

Centralized national advertising to build consumer trust and brand awareness

The centralized advertising spend, often funded through Marketing Funds, is critical for maintaining the brand equity that attracts both consumers and agents. This effort directly supports the agent's ability to secure listings by leveraging brand recognition.

The brand's consumer trust metrics are a key output of this relationship strategy:

• RE/MAX agents averaged 11.9 transaction sides in the U.S. in 2024, more than double the industry average of 5.3 sides.
• RE/MAX was voted the most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study for years 2022 through 2025.
• The brand is ranked the #1 real estate franchise in the U.S. for 16 consecutive years.

For context, the total revenue expected from Marketing Funds for the full year 2025 is projected to be between $72.0 million and $74.0 million.

Ongoing training and education to foster agent loyalty

Agent loyalty is fostered by demonstrating a commitment to their professional development, which in turn drives the productivity that supports the entire franchise model. The primary vehicle for this is RE/MAX University (RU), which provides access to over 1,100+ educational offerings.

The financial impact of this educational investment is quantifiable:

Agents who engage with RU-specifically those who take at least one course during their first year with RE/MAX-on average close between 29% to 38% more transactions. This directly translates to higher potential earnings for the agent and higher royalty revenue for the franchisee and, ultimately, RE/MAX Holdings, Inc.

The platform features include a virtual coach, progress charts, and courses organized by skill level, allowing agents to tailor their learning path to their specific needs, whether they are a new licensee or a seasoned professional.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Channels

The distribution and outreach for RE/MAX Holdings, Inc. rely on a multi-faceted approach, blending its established physical franchise footprint with modern digital platforms and dedicated business development efforts.

The core channel remains the vast global franchise network, which serves as the primary delivery mechanism for the brand's real estate services to consumers. This physical presence is supported by a growing digital ecosystem.

Channel Component	Metric	Latest Reported Figure
Global RE/MAX Franchised Offices	Number of Offices	Nearly 9,000
Global Agent Count	Total Agents	147,547 agents as of Q3 2025
Motto Mortgage Franchised Offices	Number of Offices (Q3 2025)	210 offices
Franchise Sales & Other Revenue (Q3 2025)	Revenue Amount	$5.1 million

The digital channel is anchored by the company-owned websites and mobile applications, primarily remax.com, which facilitates global property search capabilities.

• Company-owned digital presence: remax.com
• Recent digital enhancement: Launch of the AI-powered REMAX Marketing as a Service (MaaS) platform

For the mortgage brokerage arm, the Motto Mortgage franchised offices serve as a critical channel, operating across more than 40 states in the U.S. As of the third quarter of 2025, this network comprised 210 offices.

Recruitment and expansion are driven by a direct sales effort targeting new franchisees and agents. The financial outcome of securing new RE/MAX and Motto Mortgage franchises is reflected in the revenue generated through this channel.

• Franchise sales and other revenue for Q3 2025 grew by 9.5%
• This revenue stream totaled $5.1 million in the third quarter of 2025

The structure ensures that the primary real estate brand, RE/MAX, maintains a presence in over 110 countries and territories.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Segments

You're looking at the core groups that drive the entire RE/MAX Holdings, Inc. engine. For a franchisor like RE/MAX Holdings, Inc., the customer isn't just the person buying or selling a home; it's the business owner who buys the right to use the brand, and the agent who pays the fees to operate under that brand.

The primary customer base is segmented across the real estate and mortgage brokerage sides of the business. As of the third quarter of 2025, the total network reached an all-time high, though the composition shows a clear geographic shift you need to track.

Real Estate Brokerage Owners (Franchisees) seeking brand scale

These are the entrepreneurs who purchase the franchise rights for the RE/MAX brand. They are buying into the global scale and the brand recognition that RE/MAX Holdings, Inc. offers. The value proposition for them is access to a massive, established network. Here's the quick math on the network they are buying into as of September 30, 2025:

Metric	Value (as of Q3 2025)
Total Global Agent Count	147,547 agents
U.S. and Canada Agent Count	74,198 agents
International Agent Count (Growth YoY)	Growth of 9.0% (or 6,067 agents)

What this estimate hides is the domestic pressure: the U.S. and Canada combined agent count actually decreased by 5.1% year-over-year. The global number is being propped up entirely by international expansion. If onboarding takes 14+ days, churn risk rises, especially in the U.S. market.

Experienced, independent Real Estate Agents (the core user)

These are the individuals who affiliate with the franchisees. They are the revenue generators. They seek the brand's tools, like the new AI-powered REMAX Marketing as a Service (MaaS) platform, and the models like Ascend and Appreciate that offer fee flexibility. The total pool of these core users was 147,547 globally at the end of Q3 2025. Still, the focus on agent productivity matters; in a 2023 production survey, RE/MAX agents averaged 11.8 transaction sides, more than double the average of other agents in that specific survey group.

Entrepreneurs seeking to open a Mortgage Brokerage (Motto Franchisees)

This segment consists of entrepreneurs looking to launch a mortgage brokerage using the Motto Mortgage franchise system, which is the first and only national mortgage brokerage franchise brand in the U.S. This segment is currently contracting slightly. As of September 30, 2025, the total open Motto Mortgage franchises stood at 210 offices, representing a year-over-year decrease of 10.3%.

• Motto Mortgage ranked 494 in the 2025 Entrepreneur magazine Franchise 500®.
• It was named first in Entrepreneur's category for Miscellaneous Financial Services.
• The brand has a presence in over 40 states.

Homebuyers and Sellers (end-consumers) globally

While not direct fee-payers to RE/MAX Holdings, Inc., these consumers are the ultimate source of transaction volume, which drives franchisee success and subsequent fees. A survey fielded in Q4 2025 showed strong intent, even with market uncertainty:

• 88% of respondents say they are 'very' or 'somewhat likely' to purchase a home in 2026.
• 71% of respondents report that current market conditions have caused delays in their homebuying timeline.
• Buyers prioritize neighborhood safety, social connection, and access to lifestyle-enhancing amenities.

It's clear that while affordability is the gatekeeper, the desire for homeownership remains high, which is good for the entire network.

Mortgage Loan Originators using wemlo processing services

This group uses wemlo, the company's technology subsidiary offering a processing system for mortgage brokers. This service is sold both internally to Motto Mortgage loan officers and externally to other industry players. The fixed processing fee for wemlo when used within the Motto Network was set at $825 per loan in 2024. For external users, the charge is $995 per loan. Finance: draft 13-week cash view by Friday.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Cost Structure

You're looking at the core outflows for RE/MAX Holdings, Inc. as of late 2025. Understanding where the money goes is key to seeing how the franchise model sustains profitability, especially when the housing market is choppy.

Selling, operating, and administrative expenses (SO&A) are a major line item. For the second quarter of 2025, these expenses were reported at $33.9 million. This figure reflects the day-to-day running of the corporate structure supporting the global network.

Personnel costs, which cover the corporate support and franchise sales teams, saw a notable shift in the third quarter of 2025. Management reported that personnel expenses fell by 21.0% year-over-year in Q3 2025, dropping to $18.5 million. This reduction contributed to lower total operating expenses in that period.

The company's balance sheet carries obligations that require servicing. As of September 30, 2025, RE/MAX Holdings reported $437.9 million of outstanding debt, net of amortization and issuance costs. This figure represents the principal amount against which debt service costs are calculated.

Global marketing and advertising fund expenditures are managed through a specific mechanism. While the actual expenditure isn't broken out separately from operating costs, the expected revenue generated by these funds gives us a sense of scale. For the full year 2025, RE/MAX Holdings projected marketing funds revenue to be between $72 million and $74 million. This is a significant pool of funds dedicated to network promotion.

Technology development and maintenance costs are an area of investment, particularly with new digital tools. In Q3 2025, selling, operating, and administrative expenses were impacted by higher technology expenses, which partially offset savings from lower personnel costs. Honestly, this shows a clear trade-off: saving on headcount while investing in digital platforms like the AI-powered Marketing as a Service platform.

Here's a quick look at some of the key cost and related financial components from the recent reporting periods:

• Selling, Operating, and Administrative Expenses (Q2 2025): $33.9 million
• Personnel Expenses (Q3 2025): $18.5 million
• Total Operating Expenses (Q2 2025): $58.7 million
• Net Debt (Q3 2025): $437.9 million
• Projected Marketing Funds Revenue (FY 2025): Range of $72 million to $74 million

We can map out the major expense categories based on the available data points, though some figures overlap or are reported differently:

Cost Component	Period/Context	Amount
Selling, Operating, and Administrative Expenses	Q2 2025	$33.9 million
Total Operating Expenses	Q2 2025	$58.7 million
Personnel Expenses (Subset of SO&A)	Q3 2025	$18.5 million
Net Debt (Balance Sheet Liability)	As of Q3 2025	$437.9 million

The company's focus on operational excellence is clearly aimed at managing these outflows. For instance, the reduction in personnel costs in Q3 2025 suggests a deliberate action to control a major variable cost. Still, the need to fund technology upgrades means that some of those savings are immediately reallocated, which is a defintely necessary move for a modern franchisor.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Revenue Streams

You're looking at how RE/MAX Holdings, Inc. actually brings in the money, which is heavily weighted toward its massive network of agents. The core of the business is built on recurring fees tied to that agent count, which is why agent retention is so critical. As of the third quarter of 2025, the company reported a total agent count of 147,547 agents worldwide.

Continuing Franchise Fees (Royalties) from real estate brokerages

This is the bread-and-butter revenue stream, directly linked to the productivity of the network. For the third quarter of 2025, this stream generated $27.4 million, representing a year-over-year decrease of 10.9%.

The fee structure itself is multi-layered, meaning it's not just one number per agent. Franchisees typically pay a combination of fees:

• Component One Continuing Franchise Fee: Ranging from $138 to $165 per month for each sales associate, depending on the state.
• Component Two Continuing Franchise Fee (Broker Fee): An amount equal to 1% of gross commissions and other revenue.
• Component Three Continuing Franchise Fee (Technology Fee): Up to $15 per month per sales associate.

The decline in Q3 2025 revenue from this stream was attributed to a negative organic revenue growth of 5.4% and fee model modifications.

Annual Dues and fees from agents (recurring revenue backbone)

While not always broken out separately from other recurring fees in the top-line reporting, the annual dues are a fixed, predictable component of the recurring revenue backbone. Each sales associate in a franchisee's office is typically required to pay $410 in Annual Dues. This is a stable, per-head charge that provides a floor for the recurring revenue, even when transaction volume dips. Recurring revenue streams, which include these dues and the continuing franchise fees, accounted for 63.6% of Revenue excluding the Marketing Funds in the third quarter of 2025.

Revenue Streams Breakdown (Q3 2025 Snapshot)

Here's a quick look at how the reported revenue components stacked up for the third quarter ending September 30, 2025. Honestly, seeing the franchise sales component grow while the core royalty stream dipped tells an interesting story about new office openings versus existing office performance.

Revenue Component	Q3 2025 Amount (USD)	Year-over-Year Change
Continuing Franchise Fees	$27.4 million	Down 10.9%
Marketing Funds Fees	$18.1 million	Down 9.7%
Franchise Sales and Other Revenue	$5.1 million	Up 9.5%
Total Revenue	$73.3 million	Down 6.7%
Revenue Excluding Marketing Funds	$55.1 million	Down 5.6%

Initial Franchise Fees for new RE/MAX and Motto Mortgage offices

Revenue from new office openings falls under the broader Franchise Sales and Other Revenue category, which was $5.1 million in Q3 2025. The initial outlay for a prospective RE/MAX franchisee to secure a license is substantial, with the Initial Franchise Fee typically ranging from $17,500 to $37,500. The total estimated initial investment to start a franchise falls between $44,000 and $236,500. For Motto Mortgage, the revenue contribution from new franchise sales is bundled into this segment, though specific Motto initial fee data isn't separately itemized here.

Revenue from Marketing Funds (pass-through revenue)

This revenue line item, which is often treated separately for margin analysis, is tied to mandatory contributions from franchisees for national and regional advertising efforts. For Q3 2025, Marketing Funds Fees totaled $18.1 million, a decrease of 9.7% year-over-year. For the full year 2025, RE/MAX Holdings projects revenue from the Marketing Funds to be in the range of $72.0 million to $74.0 million. Franchisees typically pay a Marketing Fund Fee ranging from $127 to $140 per month for each sales associate.

Fees for ancillary services like loan processing (wemlo)

RE/MAX Holdings diversifies its revenue by selling ancillary products and services, most notably through its acquisition of wemlo, which provides third-party mortgage loan processing services to its Motto Mortgage network. While the search results confirm wemlo's existence and strategic importance to the high-growth Motto Mortgage business, a specific, isolated revenue figure for these ancillary services for 2025 wasn't explicitly detailed in the provided earnings summaries. The mortgage business, comprised of Motto and wemlo, is viewed as presenting exciting prospects for evolving into a substantial revenue stream.