RE/MAX Holdings, Inc. (RMAX): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da RE/MAX Holdings, Inc., uma potência imobiliária global que revolucionou a maneira como os profissionais da propriedade constroem e aumentam seus negócios. Esta empresa inovadora criou uma tela de modelo de negócios exclusiva que transforma a franquia imobiliária tradicional, oferecendo aos agentes flexibilidade sem precedentes, tecnologia de ponta e uma marca reconhecida globalmente. Desde sua abordagem de franquia de baixo custo até suas plataformas digitais robustas, a RE/MAX criou um ecossistema dinâmico que capacita os profissionais do setor imobiliário a prosperar em um cenário de mercado cada vez mais competitivo.

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: Parcerias -chave

Franqueados imobiliários e agentes independentes

O RE/MAX opera com 133.000 agentes em 116 países a partir de 2023. O modelo de franquia da empresa gera receita por meio de:

Tipo de parceria	Detalhes financeiros
Taxa inicial de franquia	$15,000 - $35,000
Taxa mensal de royalties	$ 50 - $ 200 por agente

Provedores de tecnologia para plataformas digitais

As principais parcerias tecnológicas incluem:

• Integração do grupo Zillow
• Infraestrutura em nuvem da Microsoft
• Salesforce CRM Platform

Agências de marketing e publicidade

O RE/MAX colabora com agências de marketing nacional e regional, alocando aproximadamente US $ 25 milhões anualmente para despesas de marketing.

Empresas de hipotecas e serviços financeiros

Parceiro financeiro	Detalhes da parceria
Hipoteca de movimento	Parceiro de empréstimo preferido
Primeiro título americano	Colaboração estratégica de serviços imobiliários

Redes imobiliárias internacionais

O RE/MAX mantém parcerias internacionais estratégicas:

• América do Norte: 62.000 agentes
• Europa: 22.000 agentes
• América Latina: 15.000 agentes
• Ásia-Pacífico: 8.000 agentes

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: Atividades -chave

Desenvolvimento e suporte de franquia

A partir do quarto trimestre 2023, o RE/MAX operava 134.554 agentes em 9.495 escritórios em todo o mundo. O suporte à franquia inclui:

• Estrutura de taxas de franquia que varia de US $ 20.000 a US $ 50.000 investimentos iniciais
• Taxas de royalties em andamento de 5-6% da receita bruta da comissão
• Rede Global de Franchize abrangendo mais de 110 países

Métrica de franquia	2023 dados
Total de escritórios franqueados	9,495
Agentes totais	134,554
Países representados	110+

Gerenciamento de plataforma de tecnologia

Re/Max investe US $ 12 a 15 milhões anualmente em infraestrutura tecnológica. As principais plataformas de tecnologia incluem:

• Sistema de gerenciamento de transações digitais de conexão re/max
• Ferramentas de colaboração de agentes baseados em nuvem
• Software avançado de gerenciamento de relacionamento com o cliente (CRM)

Marketing de marca e promoção

As despesas de marketing em 2023 foram aproximadamente US $ 22,3 milhões. Os canais de marketing incluem:

• Campanhas de publicidade na televisão nacional
• Estratégias de marketing digital
• Plataformas de engajamento de mídia social

Treinamento e recrutamento de agentes

Métrica de treinamento	2023 dados
Orçamento de treinamento anual	US $ 8,5 milhões
Módulos de treinamento on -line	Mais de 250
Workshops de agentes anuais	1,200+

Serviços de transação imobiliária

Volume de transação para 2023:

• Transações totais fechadas: 1,2 milhão
• Valor total da transação: US $ 374 bilhões
• Comissão média por transação: 2,5-3%

RE/MAX Holdings, Inc. (RMAX) - Modelo de negócios: Recursos -chave

Forte marca imobiliária global

O RE/MAX opera em mais de 110 países com mais de 140.000 agentes a partir de 2023. Reconhecimento da marca avaliado em aproximadamente US $ 1,2 bilhão. A presença global abrange na América do Norte, Europa, Ásia e América Latina.

Métrica geográfica	2023 dados
PAÍS TOTAL	110+
Agentes totais	140,000+
Valor da marca	US $ 1,2 bilhão

Tecnologia proprietária e plataformas digitais

A infraestrutura de tecnologia RE/MAX inclui:

• Sistema Avançado de Relacionamento ao Cliente (CRM)
• Plataformas de marketing digital
• Aplicativo móvel para agentes e clientes
• Ferramentas de gerenciamento de transações baseadas em nuvem

Extensa rede de escritórios franqueados

Franchise Network Redução a partir de 2023:

Região	Número de escritórios
Estados Unidos	4,200+
Canadá	850+
Mercados internacionais	2,500+

Equipe de gerenciamento experiente

Composição da equipe de liderança:

• PRODIÇÃO EXECUTIVO Média: mais de 15 anos no setor imobiliário
• Liderança com origens em tecnologia, franquia e imóveis
• A equipe executiva inclui profissionais com MBA e diplomas avançados

Programas de treinamento de agentes robustos

Os recursos de treinamento incluem:

• Sistema de gerenciamento de aprendizado on -line
• Conferência Anual com Oficinas de Desenvolvimento Profissional
• Programas de certificação para nichos de imóveis especializados
• Lenços trimestrais e módulos de treinamento

Métrica de treinamento	2023 dados
Horário anual de treinamento por agente	40+
Módulos de treinamento on -line	250+
Programas de certificação	12

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: proposições de valor

Modelo de franquia de baixo custo para profissionais imobiliários

Taxa inicial de franquia RE/MAX: US $ 35.000. Taxa de royalties em andamento: 6-8% da Comissão Grosta. Faixa média de investimento total: US $ 56.350 - US $ 230.350. Número total de franquias RE/MAX globalmente: 135.000+ a partir de 2023.

Componente de custo da franquia	Quantia
Taxa inicial de franquia	$35,000
Taxa de royalties em andamento	6-8% da comissão bruta
Faixa de investimento total	$56,350 - $230,350

Tecnologia avançada e ferramentas de marketing

RE/MAX Technology Platform Investment: US $ 12,4 milhões em 2022. As ferramentas de marketing digital incluem:

• Sistema de CRM baseado em nuvem
• Plataformas avançadas de geração de leads
• Integrações de marketing de mídia social
• Tecnologias de Tour e Listagem Virtual

Reconhecimento e reputação da marca global

Presença RE/MAX em mais de 110 países. Agentes totais em todo o mundo: 140.000+. Valor da marca estimado em US $ 1,2 bilhão em 2023.

Estruturas de comissão flexíveis

Comissão de agentes Ranges Split: modelos de comissão 50/50 a 100%. Renda média da Comissão Grosta Anual do Agente: US $ 84.500.

Modelo de comissão	Agente compartilhe
Divisão tradicional	50-70%
Modelo de comissão 100%	100% com taxa mensal de mesa

Apoio abrangente a agentes e corretores

Investimento anual de treinamento e apoio: US $ 8,7 milhões. Os serviços de suporte incluem:

• Programas de desenvolvimento profissional contínuo
• Centro de Recursos de Marketing
• Suporte legal e de conformidade
• Treinamento em tecnologia

RE/MAX Holdings, Inc. (RMAX) - Modelo de Negócios: Relacionamentos do Cliente

Suporte e consulta de franquia

O RE/MAX fornece suporte abrangente de franquia por meio de sua rede de mais de 135.000 agentes em mais de 110 países a partir de 2023. A Companhia oferece serviços dedicados de consulta de franquia com uma média de 3-4 representantes de suporte dedicados por mercado regional.

Métrica de suporte	Valor
Total de franquias apoiadas	7.300 mais de franquias globais
Horário médio de consulta	12-15 horas por franquia por ano
Investimento anual de apoio à franquia	US $ 42,6 milhões (2022 ano fiscal)

Recursos de treinamento online e offline

O RE/MAX oferece programas de treinamento em vários canais, com oportunidades de aprendizado digital e pessoal.

• Plataforma de aprendizado on -line: Universidade Re/Max com mais de 250 módulos de treinamento
• Eventos anuais de treinamento pessoal: 18 conferências regionais
• Série de webinar mensais: 36 sessões por ano
• Orçamento do recurso de treinamento: US $ 8,3 milhões anualmente

Plataformas de comunicação digital

O RE/MAX utiliza infraestrutura avançada de comunicação digital para se conectar com agentes e franqueados.

Plataforma	Engajamento do usuário
Portal do agente RE/MAX	92% de taxa de usuário mensal ativo
Aplicativo móvel	127.000 usuários mensais ativos
Investimento de comunicação digital	US $ 6,7 milhões (2022)

Rastreamento e análise de desempenho

O RE/MAX implementa sistemas sofisticados de monitoramento de desempenho para franqueados e agentes.

• Painel de desempenho em tempo real
• Relatórios de desempenho mensais
• Análise comparativa trimestral
• Orçamento de software de rastreamento de desempenho: US $ 4,2 milhões anualmente

Programas de engajamento de agentes em andamento

O RE/MAX mantém estratégias robustas de engajamento para apoiar e motivar sua rede de agentes.

Programa de engajamento	Taxa de participação
Programa de premiação anual	68% de participação do agente
Eventos de reconhecimento	12 grandes eventos por ano
Investimento de engajamento de agentes	US $ 5,9 milhões (2022)

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: canais

Plataformas imobiliárias online

O RE/MAX opera através do REW.com, que processou 107.208.000 sessões de visitantes exclusivas em 2022. A plataforma gerou 3.438.000 leads imobiliários para agentes no mesmo ano.

Métrica da plataforma	2022 Performance
Sessões exclusivas para visitantes	107,208,000
Leads imobiliários gerados	3,438,000

Redes de escritórios de franquia

RE/MAX mantém 7.704 escritórios de franquia globalmente Até o terceiro trimestre de 2023, abrangendo 120 países.

Distribuição geográfica	Número de escritórios
Estados Unidos	4,215
Mercados internacionais	3,489

Canais de marketing digital

• Plataformas de mídia social com 1,2 milhão de seguidores combinados
• Banco de dados de marketing por e -mail de 450.000 assinantes ativos
• Canal do YouTube com 85.000 assinantes

Sistemas de referência de agentes

Re/max gera US $ 111,7 milhões em receita de referência durante 2022, representando 12,4% da receita total da empresa.

Site corporativo e aplicativos móveis

Aplicativo móvel baixado 275.000 vezes em 2022, com uma classificação de usuário 4.2/5 nas plataformas iOS e Android.

Desempenho do aplicativo móvel	2022 Estatísticas
Downloads totais	275,000
Classificação média do usuário	4.2/5

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: segmentos de clientes

Agentes imobiliários independentes

A partir do quarto trimestre 2023, o RE/MAX relatou 139.077 agentes imobiliários independentes em todo o mundo. A Comissão Média do Agente se dividiu com o RE/MAX varia entre 70-80%. Os agentes pagam taxas mensais de franquia com média de US $ 500 a US $ 700 por mês.

Categoria de agente	Número de agentes	Taxa mensal média
Agentes dos Estados Unidos	82,453	$625
Agentes Internacionais	56,624	$575

Proprietários de franquia imobiliária

O RE/MAX opera 3.271 escritórios franqueados em todo o mundo a partir de 2023. Os proprietários de franquias investem uma taxa inicial de franquia entre US $ 35.000 a US $ 75.000, com taxas de royalties em andamento de 4-6% da Comissão Grosta.

Compradores de casa pela primeira vez

A demografia alvo inclui 1,98 milhão de compradores iniciantes nos Estados Unidos em 2023. Faixa média de idade: 33-42 anos. Preço médio de compra da casa: US $ 389.400.

Investidores imobiliários experientes

O RE/MAX atende aproximadamente 247.000 investidores imobiliários profissionais. Valor médio da transação de propriedade de investimento: US $ 425.000. O segmento de investidores gera 22% do volume total de transações da empresa.

Mercados imobiliários internacionais

O RE/MAX opera em 110 países com 6.847 escritórios internacionais. Repartição do mercado internacional:

Região	Número de escritórios	Penetração de mercado
América do Norte	2,453	35.8%
Europa	1,876	27.4%
América latina	1,245	18.2%
Ásia -Pacífico	873	12.8%
Oriente Médio/África	400	5.8%

RE/MAX Holdings, Inc. (RMAX) - Modelo de negócios: estrutura de custos

Despesas de suporte e desenvolvimento de franquia

Em 2022, a RE/MAX relatou despesas de suporte e desenvolvimento de franquia de US $ 30,1 milhões. A empresa gastou aproximadamente US $ 12,3 milhões em custos relacionados à franquia direta, incluindo programas de suporte operacional e programas de desenvolvimento.

Categoria de despesa	Quantidade (em milhões)
Despesas totais de suporte de franquia	$30.1
Custos operacionais de franquia direta	$12.3

Manutenção de infraestrutura de tecnologia

A RE/MAX investiu US $ 18,5 milhões em manutenção de infraestrutura tecnológica em 2022. Isso inclui:

• Desenvolvimento da plataforma digital
• Sistemas de segurança cibernética
• Infraestrutura de computação em nuvem
• Licenciamento e atualizações de software

Áreas de investimento em tecnologia	Despesas (em milhões)
Infraestrutura de tecnologia total	$18.5
Desenvolvimento da plataforma digital	$6.2
Sistemas de segurança cibernética	$4.7

Marketing e promoção de marca

As despesas de marketing da RE/Max totalizaram US $ 22,7 milhões em 2022, com um foco significativo nos canais de publicidade digital e tradicional.

Canais de marketing	Gastos (em milhões)
Total de despesas de marketing	$22.7
Marketing digital	$9.6
Publicidade tradicional	$13.1

Custos administrativos corporativos

As despesas administrativas corporativas do RE/MAX foram de US $ 45,3 milhões em 2022, cobrindo várias despesas gerais operacionais.

• Compensação executiva
• Legal e conformidade
• Recursos Humanos
• Instalações corporativas

Categorias de custos administrativos	Quantidade (em milhões)
Despesas administrativas totais	$45.3
Compensação executiva	$12.6
Legal e conformidade	$7.9

Recrutamento e treinamento de agentes

A RE/MAX alocou US $ 15,6 milhões para os programas de recrutamento e treinamento de agentes em 2022.

Componentes de recrutamento e treinamento	Despesas (em milhões)
Recrutamento e treinamento total	$15.6
Recrutamento de agentes	$6.3
Programas de treinamento	$9.3

Re/Max Holdings, Inc. (RMAX) - Modelo de negócios: fluxos de receita

Taxas de franquia

O RE/MAX coleta taxas iniciais de franquia de agentes imobiliários e corretores que ingressam na rede. Em 2023, a taxa de franquia inicial varia de US $ 10.000 a US $ 15.000 por nova franquia.

Tipo de taxa de franquia	Quantia	Freqüência
Taxa inicial de franquia	$10,000 - $15,000	Único
Taxa de franquia de renovação	$5,000 - $7,500	Periódico

Renda de royalties de franqueados

O RE/MAX gera receita recorrente por meio de pagamentos mensais de royalties de franqueados. Em 2022, a empresa registrou aproximadamente US $ 214,5 milhões em royalties de franquia.

• Taxa de royalties típica: 4-6% das comissões de agentes
• Média mensal de realeza por franquia: US $ 2.500 - US $ 3.500

Taxas de assinatura da plataforma de tecnologia

O RE/MAX cobra agentes pelo acesso a suas ferramentas e plataformas tecnológicas. Em 2023, as receitas de serviços de tecnologia foram de aproximadamente US $ 45,2 milhões.

Serviço de Tecnologia	Custo mensal de assinatura	Contribuição anual da receita
Plataforma de conexão re/max	$49 - $99	US $ 22,7 milhões
Ferramentas de marketing	$29 - $79	US $ 15,5 milhões

Receitas de marketing e publicidade

O RE/MAX gera receita adicional por meio de serviços centralizados de marketing e publicidade para franqueados. As receitas de marketing em 2022 totalizaram US $ 37,6 milhões.

Expansão e licenciamento internacionais

A franquia e o licenciamento internacionais representaram receita de US $ 58,3 milhões em 2022, com um crescimento significativo em mercados como Canadá, México e partes da Europa.

Região	Número de franquias	Contribuição da receita
Canadá	780	US $ 22,1 milhões
México	350	US $ 15,6 milhões
Europa	450	US $ 20,6 milhões

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Value Propositions

For Franchisees: Low-overhead, high-commission model for agent retention

RE/MAX Holdings, Inc. introduced optional economic models for U.S. franchisees to enhance recruiting and retention, building on the success of the Aspire program. These models provide flexibility in the economic split between the franchisee and the agent.

• Aspire agent's first year: 5% of gross commission income up to an annual maximum of $5,000, plus a $25 per-transaction fee and $410 annual dues.
• RE/MAX Alternative Payment Plan (RAPP) splits start at 60/40 for new agents.
• RAPP splits progress to 70/30 or 80/20 for more experienced agents.
• Each RAPP split is subject to a $23,000 cap; after hitting the cap, agents move to the 95/5 split for the remainder of the year.

Here's the quick math on a $500,000 home sale with a 3% gross commission ($15,000):

Split Structure	Agent Commission After Split	Estimated Monthly Desk Fee	Estimated Net Payment
RAPP Starting (60/40)	$9,000	$0	$9,000
Maximum Split (95/5)	$14,250	~$250 to $1,500	~$12,750 to $14,000

For Agents: Global brand recognition and referral network

The global network reached a record total agent count as of the third quarter of 2025. This scale supports the brand recognition and referral value proposition.

• Total agent count as of September 30, 2025: 147,547 agents.
• Year-over-year total agent count increase: 1.4%.
• Agent count outside the U.S. and Canada grew 9.0% (+6,067 agents).
• U.S. and Canada combined agent count decreased 5.1% to 74,198 agents.
• RE/MAX Holdings, Inc. launched an AI-powered global referral system.

For Consumers: Access to experienced, full-time, high-producing agents

The value proposition for consumers centers on the productivity and experience of the affiliated agents, which is supported by the company's global scale and technology investments.

• Total agent count as of September 30, 2025: 147,547.
• The company is leaning into innovation to deliver an elevated experience to the consumers served by affiliates.

For Mortgage Brokers: Turnkey Motto Mortgage franchise system

Motto Mortgage, the national mortgage brokerage franchise brand, offers a franchise model with defined initial costs and ongoing fees. The network size has seen contraction recently.

Metric	Value
Total Open Motto Mortgage Franchises (Q3 2025)	210 offices
Year-over-Year Change in Motto Offices (Q3 2025)	Decreased 10.3%
Initial Franchise Fee	$35,000
Total Initial Investment Range	$61,000 to $90,000
Monthly Advertising Fee	$350
Monthly Royalty Fee Range	$0 to $4,500

Integrated real estate and mortgage services via Motto and wemlo

RE/MAX Holdings, Inc. is integrating services to offer a more comprehensive solution, evidenced by the executive commentary on leaning into innovation across both the REMAX and Motto Mortgage networks. The Mortgage Segment reported revenue in Q3 2025.

• Mortgage Segment Revenue (Q3 2025): $3.4 million.
• Continuing franchise fees from the Mortgage Segment (Q3 2025): $2.5 million.
• The company launched the AI-powered REMAX Marketing as a Service (MaaS) platform.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Relationships

You're looking at how RE/MAX Holdings, Inc. (RMAX) keeps its massive network of brokerage owners and agents engaged and loyal. For a franchisor, the relationship with the franchisee (the brokerage owner) is paramount, as they are the direct employer of the agent, who is the ultimate customer-facing asset. The strategy here is a blend of high-touch, dedicated support for the owners and scalable, digital self-service tools for the agents.

High-touch, dedicated Franchise Support for brokerage owners

The relationship with brokerage owners is managed through dedicated support structures, especially when introducing new economic models or during agent onboarding. This high-touch approach is designed to mitigate the broker's risk and help them recruit and retain productive agents. For instance, the Aspire onboarding program shares some of the economic risk with the franchisor for new-to-REMAX agents.

Here are the specific financial mechanics tied to that support structure for an agent in their first year under the Aspire model:

Fee/Payment Component	Amount/Rate
Franchisee Payment to RE/MAX (Gross Commission Income)	5% of GCI
Annual Maximum Payment Cap (Franchisee to RE/MAX)	$5,000
Per-Transaction Fee (Franchisee to RE/MAX)	$25 per closing
Standard Annual Dues (Franchisee to RE/MAX)	$410

This structure shows the franchisor directly participating in the initial cost of agent acquisition, which is a strong signal of partnership to the brokerage owner.

Self-service and automated tools via digital platforms for agents

To keep the 147,547 total agents active and productive, RE/MAX Holdings focuses on providing scalable, automated digital resources. The company launched the AI-powered Marketing as a Service (MaaS) platform in late 2025, an AI-fueled system designed to simplify marketing for all affiliates across the U.S. and Canada.

The customer relationship here is built on efficiency and perceived value, as the base package for MaaS is offered at no-cost to affiliates. This base package includes:

• Automated listing packages
• Digital and social content distribution
• Performance tracking

Furthermore, other technology initiatives are showing direct revenue impact; the Lead Concierge program, for example, is already generating a 7-digit annual run rate in Q3 2025, indicating agent adoption and perceived value in automated lead management.

Centralized national advertising to build consumer trust and brand awareness

The centralized advertising spend, often funded through Marketing Funds, is critical for maintaining the brand equity that attracts both consumers and agents. This effort directly supports the agent's ability to secure listings by leveraging brand recognition.

The brand's consumer trust metrics are a key output of this relationship strategy:

• RE/MAX agents averaged 11.9 transaction sides in the U.S. in 2024, more than double the industry average of 5.3 sides.
• RE/MAX was voted the most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study for years 2022 through 2025.
• The brand is ranked the #1 real estate franchise in the U.S. for 16 consecutive years.

For context, the total revenue expected from Marketing Funds for the full year 2025 is projected to be between $72.0 million and $74.0 million.

Ongoing training and education to foster agent loyalty

Agent loyalty is fostered by demonstrating a commitment to their professional development, which in turn drives the productivity that supports the entire franchise model. The primary vehicle for this is RE/MAX University (RU), which provides access to over 1,100+ educational offerings.

The financial impact of this educational investment is quantifiable:

Agents who engage with RU-specifically those who take at least one course during their first year with RE/MAX-on average close between 29% to 38% more transactions. This directly translates to higher potential earnings for the agent and higher royalty revenue for the franchisee and, ultimately, RE/MAX Holdings, Inc.

The platform features include a virtual coach, progress charts, and courses organized by skill level, allowing agents to tailor their learning path to their specific needs, whether they are a new licensee or a seasoned professional.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Channels

The distribution and outreach for RE/MAX Holdings, Inc. rely on a multi-faceted approach, blending its established physical franchise footprint with modern digital platforms and dedicated business development efforts.

The core channel remains the vast global franchise network, which serves as the primary delivery mechanism for the brand's real estate services to consumers. This physical presence is supported by a growing digital ecosystem.

Channel Component	Metric	Latest Reported Figure
Global RE/MAX Franchised Offices	Number of Offices	Nearly 9,000
Global Agent Count	Total Agents	147,547 agents as of Q3 2025
Motto Mortgage Franchised Offices	Number of Offices (Q3 2025)	210 offices
Franchise Sales & Other Revenue (Q3 2025)	Revenue Amount	$5.1 million

The digital channel is anchored by the company-owned websites and mobile applications, primarily remax.com, which facilitates global property search capabilities.

• Company-owned digital presence: remax.com
• Recent digital enhancement: Launch of the AI-powered REMAX Marketing as a Service (MaaS) platform

For the mortgage brokerage arm, the Motto Mortgage franchised offices serve as a critical channel, operating across more than 40 states in the U.S. As of the third quarter of 2025, this network comprised 210 offices.

Recruitment and expansion are driven by a direct sales effort targeting new franchisees and agents. The financial outcome of securing new RE/MAX and Motto Mortgage franchises is reflected in the revenue generated through this channel.

• Franchise sales and other revenue for Q3 2025 grew by 9.5%
• This revenue stream totaled $5.1 million in the third quarter of 2025

The structure ensures that the primary real estate brand, RE/MAX, maintains a presence in over 110 countries and territories.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Customer Segments

You're looking at the core groups that drive the entire RE/MAX Holdings, Inc. engine. For a franchisor like RE/MAX Holdings, Inc., the customer isn't just the person buying or selling a home; it's the business owner who buys the right to use the brand, and the agent who pays the fees to operate under that brand.

The primary customer base is segmented across the real estate and mortgage brokerage sides of the business. As of the third quarter of 2025, the total network reached an all-time high, though the composition shows a clear geographic shift you need to track.

Real Estate Brokerage Owners (Franchisees) seeking brand scale

These are the entrepreneurs who purchase the franchise rights for the RE/MAX brand. They are buying into the global scale and the brand recognition that RE/MAX Holdings, Inc. offers. The value proposition for them is access to a massive, established network. Here's the quick math on the network they are buying into as of September 30, 2025:

Metric	Value (as of Q3 2025)
Total Global Agent Count	147,547 agents
U.S. and Canada Agent Count	74,198 agents
International Agent Count (Growth YoY)	Growth of 9.0% (or 6,067 agents)

What this estimate hides is the domestic pressure: the U.S. and Canada combined agent count actually decreased by 5.1% year-over-year. The global number is being propped up entirely by international expansion. If onboarding takes 14+ days, churn risk rises, especially in the U.S. market.

Experienced, independent Real Estate Agents (the core user)

These are the individuals who affiliate with the franchisees. They are the revenue generators. They seek the brand's tools, like the new AI-powered REMAX Marketing as a Service (MaaS) platform, and the models like Ascend and Appreciate that offer fee flexibility. The total pool of these core users was 147,547 globally at the end of Q3 2025. Still, the focus on agent productivity matters; in a 2023 production survey, RE/MAX agents averaged 11.8 transaction sides, more than double the average of other agents in that specific survey group.

Entrepreneurs seeking to open a Mortgage Brokerage (Motto Franchisees)

This segment consists of entrepreneurs looking to launch a mortgage brokerage using the Motto Mortgage franchise system, which is the first and only national mortgage brokerage franchise brand in the U.S. This segment is currently contracting slightly. As of September 30, 2025, the total open Motto Mortgage franchises stood at 210 offices, representing a year-over-year decrease of 10.3%.

• Motto Mortgage ranked 494 in the 2025 Entrepreneur magazine Franchise 500®.
• It was named first in Entrepreneur's category for Miscellaneous Financial Services.
• The brand has a presence in over 40 states.

Homebuyers and Sellers (end-consumers) globally

While not direct fee-payers to RE/MAX Holdings, Inc., these consumers are the ultimate source of transaction volume, which drives franchisee success and subsequent fees. A survey fielded in Q4 2025 showed strong intent, even with market uncertainty:

• 88% of respondents say they are 'very' or 'somewhat likely' to purchase a home in 2026.
• 71% of respondents report that current market conditions have caused delays in their homebuying timeline.
• Buyers prioritize neighborhood safety, social connection, and access to lifestyle-enhancing amenities.

It's clear that while affordability is the gatekeeper, the desire for homeownership remains high, which is good for the entire network.

Mortgage Loan Originators using wemlo processing services

This group uses wemlo, the company's technology subsidiary offering a processing system for mortgage brokers. This service is sold both internally to Motto Mortgage loan officers and externally to other industry players. The fixed processing fee for wemlo when used within the Motto Network was set at $825 per loan in 2024. For external users, the charge is $995 per loan. Finance: draft 13-week cash view by Friday.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Cost Structure

You're looking at the core outflows for RE/MAX Holdings, Inc. as of late 2025. Understanding where the money goes is key to seeing how the franchise model sustains profitability, especially when the housing market is choppy.

Selling, operating, and administrative expenses (SO&A) are a major line item. For the second quarter of 2025, these expenses were reported at $33.9 million. This figure reflects the day-to-day running of the corporate structure supporting the global network.

Personnel costs, which cover the corporate support and franchise sales teams, saw a notable shift in the third quarter of 2025. Management reported that personnel expenses fell by 21.0% year-over-year in Q3 2025, dropping to $18.5 million. This reduction contributed to lower total operating expenses in that period.

The company's balance sheet carries obligations that require servicing. As of September 30, 2025, RE/MAX Holdings reported $437.9 million of outstanding debt, net of amortization and issuance costs. This figure represents the principal amount against which debt service costs are calculated.

Global marketing and advertising fund expenditures are managed through a specific mechanism. While the actual expenditure isn't broken out separately from operating costs, the expected revenue generated by these funds gives us a sense of scale. For the full year 2025, RE/MAX Holdings projected marketing funds revenue to be between $72 million and $74 million. This is a significant pool of funds dedicated to network promotion.

Technology development and maintenance costs are an area of investment, particularly with new digital tools. In Q3 2025, selling, operating, and administrative expenses were impacted by higher technology expenses, which partially offset savings from lower personnel costs. Honestly, this shows a clear trade-off: saving on headcount while investing in digital platforms like the AI-powered Marketing as a Service platform.

Here's a quick look at some of the key cost and related financial components from the recent reporting periods:

• Selling, Operating, and Administrative Expenses (Q2 2025): $33.9 million
• Personnel Expenses (Q3 2025): $18.5 million
• Total Operating Expenses (Q2 2025): $58.7 million
• Net Debt (Q3 2025): $437.9 million
• Projected Marketing Funds Revenue (FY 2025): Range of $72 million to $74 million

We can map out the major expense categories based on the available data points, though some figures overlap or are reported differently:

Cost Component	Period/Context	Amount
Selling, Operating, and Administrative Expenses	Q2 2025	$33.9 million
Total Operating Expenses	Q2 2025	$58.7 million
Personnel Expenses (Subset of SO&A)	Q3 2025	$18.5 million
Net Debt (Balance Sheet Liability)	As of Q3 2025	$437.9 million

The company's focus on operational excellence is clearly aimed at managing these outflows. For instance, the reduction in personnel costs in Q3 2025 suggests a deliberate action to control a major variable cost. Still, the need to fund technology upgrades means that some of those savings are immediately reallocated, which is a defintely necessary move for a modern franchisor.

RE/MAX Holdings, Inc. (RMAX) - Canvas Business Model: Revenue Streams

You're looking at how RE/MAX Holdings, Inc. actually brings in the money, which is heavily weighted toward its massive network of agents. The core of the business is built on recurring fees tied to that agent count, which is why agent retention is so critical. As of the third quarter of 2025, the company reported a total agent count of 147,547 agents worldwide.

Continuing Franchise Fees (Royalties) from real estate brokerages

This is the bread-and-butter revenue stream, directly linked to the productivity of the network. For the third quarter of 2025, this stream generated $27.4 million, representing a year-over-year decrease of 10.9%.

The fee structure itself is multi-layered, meaning it's not just one number per agent. Franchisees typically pay a combination of fees:

• Component One Continuing Franchise Fee: Ranging from $138 to $165 per month for each sales associate, depending on the state.
• Component Two Continuing Franchise Fee (Broker Fee): An amount equal to 1% of gross commissions and other revenue.
• Component Three Continuing Franchise Fee (Technology Fee): Up to $15 per month per sales associate.

The decline in Q3 2025 revenue from this stream was attributed to a negative organic revenue growth of 5.4% and fee model modifications.

Annual Dues and fees from agents (recurring revenue backbone)

While not always broken out separately from other recurring fees in the top-line reporting, the annual dues are a fixed, predictable component of the recurring revenue backbone. Each sales associate in a franchisee's office is typically required to pay $410 in Annual Dues. This is a stable, per-head charge that provides a floor for the recurring revenue, even when transaction volume dips. Recurring revenue streams, which include these dues and the continuing franchise fees, accounted for 63.6% of Revenue excluding the Marketing Funds in the third quarter of 2025.

Revenue Streams Breakdown (Q3 2025 Snapshot)

Here's a quick look at how the reported revenue components stacked up for the third quarter ending September 30, 2025. Honestly, seeing the franchise sales component grow while the core royalty stream dipped tells an interesting story about new office openings versus existing office performance.

Revenue Component	Q3 2025 Amount (USD)	Year-over-Year Change
Continuing Franchise Fees	$27.4 million	Down 10.9%
Marketing Funds Fees	$18.1 million	Down 9.7%
Franchise Sales and Other Revenue	$5.1 million	Up 9.5%
Total Revenue	$73.3 million	Down 6.7%
Revenue Excluding Marketing Funds	$55.1 million	Down 5.6%

Initial Franchise Fees for new RE/MAX and Motto Mortgage offices

Revenue from new office openings falls under the broader Franchise Sales and Other Revenue category, which was $5.1 million in Q3 2025. The initial outlay for a prospective RE/MAX franchisee to secure a license is substantial, with the Initial Franchise Fee typically ranging from $17,500 to $37,500. The total estimated initial investment to start a franchise falls between $44,000 and $236,500. For Motto Mortgage, the revenue contribution from new franchise sales is bundled into this segment, though specific Motto initial fee data isn't separately itemized here.

Revenue from Marketing Funds (pass-through revenue)

This revenue line item, which is often treated separately for margin analysis, is tied to mandatory contributions from franchisees for national and regional advertising efforts. For Q3 2025, Marketing Funds Fees totaled $18.1 million, a decrease of 9.7% year-over-year. For the full year 2025, RE/MAX Holdings projects revenue from the Marketing Funds to be in the range of $72.0 million to $74.0 million. Franchisees typically pay a Marketing Fund Fee ranging from $127 to $140 per month for each sales associate.

Fees for ancillary services like loan processing (wemlo)

RE/MAX Holdings diversifies its revenue by selling ancillary products and services, most notably through its acquisition of wemlo, which provides third-party mortgage loan processing services to its Motto Mortgage network. While the search results confirm wemlo's existence and strategic importance to the high-growth Motto Mortgage business, a specific, isolated revenue figure for these ancillary services for 2025 wasn't explicitly detailed in the provided earnings summaries. The mortgage business, comprised of Motto and wemlo, is viewed as presenting exciting prospects for evolving into a substantial revenue stream.