Strategic Education, Inc. (STRA): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução do ensino superior, a Strategic Education, Inc. (STRA) surge como uma força transformadora, reimaginando o aprendizado para a era digital. Ao misturar perfeitamente tecnologia inovadora, programas focados na carreira e plataformas on-line flexíveis, a Stra está revolucionando como profissionais que trabalham e alunos adultos adquirem conhecimentos e habilidades. Seu modelo abrangente de negócios de negócios revela uma abordagem estratégica que vai além da educação tradicional, oferecendo caminhos personalizados, acessíveis e acessíveis para o crescimento profissional e o avanço acadêmico.

Strategic Education, Inc. (Stra) - Modelo de Negócios: Principais Parcerias

Provedores de plataforma de aprendizado on -line

A Strategic Education, Inc. colabora com as seguintes plataformas de aprendizado on -line:

Plataforma	Detalhes da parceria	Ano estabelecido
Coursera	Compartilhamento de conteúdo do curso	2021
edx	Programas de aprendizado digital	2019

Treinamento corporativo e parceiros de desenvolvimento da força de trabalho

As principais parcerias corporativas incluem:

• Programa de treinamento da Amazon Web Services (AWS)
• Colaboração de Desenvolvimento Profissional da Microsoft
• Parceria da Academia de Networking da Cisco

Instituições acadêmicas e universidades

Instituição	Tipo de parceria	Impacto de inscrição
Campus Global da Universidade de Maryland	Colaboração do programa de graduação	12.500 alunos
Universidade Strayer	Programas acadêmicos integrados	8.700 alunos

Provedores de solução de tecnologia e software

As parcerias de tecnologia estratégica incluem:

• Blackboard Learn Learning Management System
• Integração do Salesforce CRM
• Zoom Video Communications

Credenciamento e órgãos regulatórios

Organização	Tipo de acreditação	Status de conformidade
Comissão de ensino superior	Acreditação institucional	Conformidade total
Comissão de Credenciamento à Distância Educação	Certificação de educação on -line	Certificação ativa

Strategic Education, Inc. (STRA) - Modelo de negócios: Atividades -chave

Desenvolva e entregue programas de educação on -line

A Strategic Education, Inc. opera através de várias marcas educacionais, incluindo Capella University e Strayer University. A partir do terceiro trimestre de 2023, a empresa informou:

Métrica	Valor
Total de matrícula de estudantes	54.700 alunos
Ofertas de programas on -line	Mais de 190 graus e programas de certificação
Seções anuais de curso on -line	8.400 seções do curso

Design de currículo e criação de conteúdo acadêmico

A empresa se concentra no desenvolvimento de conteúdo acadêmico alinhado à indústria em várias disciplinas:

• Administração de empresas
• Tecnologia da Informação
• Gerenciamento de assistência médica
• Segurança cibernética
• Psicologia

Recrutamento de estudantes e gerenciamento de matrículas

Estatísticas de inscrição para 2023:

Categoria	Número
Novas matrículas de estudantes	16.200 alunos
Taxa de retenção	57.3%
Gastos de marketing para recrutamento	US $ 84,3 milhões

Manutenção da plataforma de aprendizado digital

Detalhes da infraestrutura de tecnologia:

• Sistema de gerenciamento de aprendizado baseado em nuvem
• Suporte técnico 24/7
• Compatibilidade de aprendizado móvel

Serviços de carreira e suporte de desenvolvimento profissional

Métricas de suporte de carreira para 2023:

Serviço	Estatística
Sessões de treinamento de carreira	12.500 sessões individuais
Assistência à colocação de empregos	4.300 alunos apoiados
Eventos de networking profissional	87 eventos virtuais

Strategic Education, Inc. (STRA) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia de aprendizado on -line

A Strategic Education, Inc. opera uma plataforma abrangente de aprendizado digital com as seguintes especificações:

Componente de tecnologia	Especificação
Infraestrutura em nuvem	Amazon Web Services (AWS) Hosting em nível corporativo
Sistema de gerenciamento de aprendizagem	Plataformas digitais de Strayer e Capella da Universidade Capella
Investimento de tecnologia anual	US $ 42,3 milhões em 2022

Professores experientes e funcionários acadêmicos

Composição de pessoal a partir de 2022:

• Faculdade Total: 1.287 Profissionais
• Faculdade de tempo integral: 673
• Faculdade de meio período: 614
• Porcentagem de doutorado médio do corpo docente: 68%

Conteúdo do curso digital e materiais de aprendizagem

Categoria de conteúdo	Total de cursos	Disponibilidade online
Programas de graduação	127 programas distintos	100% de acesso digital
Programas de pós -graduação	83 programas distintos	100% de acesso digital

Apoio ao aluno e sistemas administrativos

Métricas principais de recursos administrativos:

• Equipe total de apoio ao aluno: 512
• Estudante para apoio da equipe: 35: 1
• Canais de suporte on -line 24/7: 4 plataformas distintas

Recursos de segurança cibernética e proteção de dados

Métrica de segurança	Especificação
Investimento anual de segurança cibernética	US $ 8,7 milhões em 2022
Padrão de criptografia de dados	Criptografia AES de 256 bits
Certificações de conformidade	Ferpa, GDPR, CCPA

Strategic Education, Inc. (Stra) - Modelo de Negócios: Proposições de Valor

Opções de educação on -line flexíveis e acessíveis

A Strategic Education, Inc. oferece educação on -line através da Capella University e Strayer University, cumprindo 57.100 estudantes a partir de 2022. A empresa fornece Programas de graduação online 100% em vários níveis acadêmicos.

Categoria de programa on -line	Número de programas
Graduação em graduação	86
Pós -graduação	41
Programas de doutorado	15

Programas de graduação e certificado focados na carreira

A empresa se concentra na educação relevante para a carreira, com programas projetados para avanço profissional.

• Programas de Administração de Empresas
• Diplomas de tecnologia da informação
• Certificados de gerenciamento de assistência médica
• Especializações de segurança cibernética

Alternativas de ensino superior acessíveis

A educação estratégica mantém as taxas competitivas das mensalidades em comparação com as universidades tradicionais. TV em programas médios de graduação: US $ 12.600.

Categoria de matrícula	Custo anual
Programas de graduação	$12,600
Programas de pós -graduação	$16,800

Experiências de aprendizado personalizadas

Oferece tecnologias de aprendizado adaptável e suporte acadêmico individualizado com uma proporção de 14: 1 aluno / faculdade.

Desenvolvimento de habilidades profissionais para adultos que trabalham

Fornece programação flexível para profissionais que trabalham com opções de curso noturno e de fim de semana.

Status de emprego do aluno	Percentagem
Estudantes de trabalho em tempo integral	68%
Estudantes que trabalham em tempo parcial	22%

Strategic Education, Inc. (Stra) - Modelo de Negócios: Relacionamentos do Cliente

Serviços personalizados de apoio ao aluno

A Strategic Education, Inc. fornece suporte personalizado por meio de vários canais:

Canal de suporte	Taxa de engajamento anual	Tempo médio de resposta
Aconselhamento acadêmico individual	78.4%	24 horas
Coaching de sucesso dos alunos	65.2%	48 horas
Suporte técnico	92.1%	12 horas

Conselho acadêmico on -line

As plataformas de aconselhamento acadêmico digital incluem:

• Programação de consulta virtual
• Rastreamento de progresso acadêmico em tempo real
• Recomendações de caminho de grau personalizado

Aconselhamento de carreira e assistência à colocação de empregos

Serviço	Taxa de utilização	Sucesso médio de colocação de trabalho
Avaliação de carreira	62.7%	N / D
Retomar o desenvolvimento	57.3%	N / D
Suporte de colocação de empregos	48.9%	73.6%

Rede de ex -alunos e conexões profissionais

A educação estratégica mantém plataformas de redes profissionais com as seguintes métricas:

• Rede total de ex -alunos: 127.400 membros
• Conexões profissionais ativas: 89.300
• Eventos anuais de networking: 42

Engajamento contínuo através de plataformas digitais

Plataforma digital	Usuários ativos mensais	Tempo médio de engajamento
Aplicativo de aprendizado móvel	54,200	37 minutos
Portal de estudantes on -line	98,700	52 minutos
Comunidades de aprendizagem social	42,500	24 minutos

Strategic Education, Inc. (Stra) - Modelo de Negócios: Canais

Site da empresa e portal de inscrição on -line

A Strategic Education, Inc. relatou 51.000 estudantes no total matriculados em 2022. Portal de inscrição on -line processou 38.475 pedidos de alunos no ano fiscal de 2022.

Tipo de canal	Métricas anuais de desempenho	Taxa de conversão
Portal de inscrição on -line	38.475 aplicativos processados	72,3% da taxa de inscrição
Site da empresa	1,2 milhão de visitantes únicos	4,1% de geração de chumbo

Marketing digital e mídia social

As despesas de marketing digital para educação estratégica atingiram US $ 14,3 milhões em 2022, com canais de mídia social gerando 22.650 leads em potencial de estudantes.

• Orçamento de publicidade no Facebook: US $ 4,2 milhões
• Gastes de marketing do LinkedIn: US $ 2,1 milhões
• Google Ads Investment: US $ 5,6 milhões

Eventos de recrutamento educacional

Hospedou 327 eventos de recrutamento virtual e pessoal em 2022, atraindo 18.750 estudantes em potencial.

Tipo de evento	Número de eventos	Participantes
Eventos virtuais	214	12.450 participantes
Eventos pessoais	113	6.300 participantes

Redes de referência de parceria estratégica

Manteve 87 parcerias institucionais ativas, gerando 15.600 referências de estudantes no ano fiscal de 2022.

• Redes de parceria corporativa: 42 parcerias
• Colaborações da Instituição Acadêmica: 35 Parcerias
• Referências de Associação Profissional: 10 parcerias

Equipes diretas de vendas e estudantes

A equipe de vendas direta composta por 276 especialistas em recrutamento em período integral, gerando US $ 128,7 milhões em receita de matrícula durante 2022.

Métrica da equipe de vendas	Dados de desempenho
Total de representantes de vendas	276
Receita média por representante	$466,305
Contatos totais de divulgação	94.500 alunos em potencial

Strategic Education, Inc. (STRA) - Modelo de negócios: segmentos de clientes

Profissionais que procuram avanço na carreira

A Strategic Education, Inc. tem como alvo 12,5 milhões de profissionais que trabalham nos Estados Unidos que buscam avanço na carreira por meio de programas de educação on -line.

Características do segmento	Dados estatísticos
Faixa etária	25-44 anos
Renda média anual	$68,700
Porcentagem interessada em educação online	43%

Alunos adultos buscando ensino superior

A empresa atende a aproximadamente 7,3 milhões de alunos adultos que buscam opções flexíveis de ensino superior.

• Idade média: 32 anos
• Taxa de inscrição em tempo parcial: 62%
• Preferência de aprendizado on -line: 78%

Trocadores de carreira e atualizadores de habilidades

A educação estratégica aborda 4,6 milhões de profissionais que buscam transição de carreiras ou atualizar habilidades.

Categorias de atualização de habilidades	Tamanho de mercado
Habilidades tecnológicas	1,9 milhão de profissionais
Gestão de negócios	1,4 milhão de profissionais
Administração de Saúde	850.000 profissionais

Estudantes internacionais

A educação estratégica tem como alvo 1,1 milhão de estudantes internacionais que buscam oportunidades educacionais dos EUA.

• Os principais países de origem: Índia, China, Coréia do Sul
• Gasto médio anual de matrícula: US $ 24.300
• Inscrição do programa on -line: 35%

Participantes do Programa de Treinamento Corporativo

A empresa atende mercados de treinamento corporativo avaliados em US $ 370 bilhões anualmente.

Segmentos de treinamento corporativo	Participantes anuais
Corporações de tecnologia	425.000 funcionários
Organizações de saúde	310.000 funcionários
Serviços financeiros	280.000 funcionários

Strategic Education, Inc. (Stra) - Modelo de Negócios: Estrutura de Custo

Infraestrutura e manutenção de tecnologia

A partir de 2022 Relatórios Financeiros, a Strategic Education, Inc. investiu US $ 24,3 milhões em custos de infraestrutura e manutenção de tecnologia. O colapso inclui:

Categoria	Custo anual
Serviços de computação em nuvem	US $ 8,7 milhões
Apoio e segurança cibernética	US $ 6,2 milhões
Sistema de gerenciamento de aprendizagem	US $ 5,4 milhões
Atualizações de hardware e software	US $ 4 milhões

Faculdade e compensação da equipe

As despesas totais de remuneração de 2022 foram de US $ 187,6 milhões, com a seguinte alocação:

• Salários em tempo integral: US $ 112,4 milhões
• Compensação adjunta do corpo docente: US $ 45,2 milhões
• Salários da equipe administrativa: US $ 30 milhões

Marketing e aquisição de estudantes

As despesas de marketing para 2022 totalizaram US $ 42,5 milhões, estruturadas da seguinte forma:

Canal de marketing	Gasto anual
Marketing digital	US $ 22,1 milhões
Publicidade tradicional	US $ 12,3 milhões
Eventos de recrutamento	US $ 8,1 milhões

Desenvolvimento de conteúdo do curso

O desenvolvimento do curso e os custos de projeto de currículo para 2022 foram de US $ 18,7 milhões, incluindo:

• Design de currículo: US $ 9,3 milhões
• Criação de conteúdo: US $ 6,4 milhões
• Consultas de especialistas no assunto: US $ 3 milhões

Despesas de conformidade e credenciamento

Os custos relacionados à conformidade em 2022 totalizaram US $ 7,6 milhões, distribuídos:

Categoria de conformidade	Despesas anuais
Manutenção de acreditação	US $ 3,2 milhões
Conformidade regulatória	US $ 2,7 milhões
Serviços legais e de auditoria	US $ 1,7 milhão

Strategic Education, Inc. (STRA) - Modelo de negócios: fluxos de receita

Taxas de matrícula e curso

A Strategic Education, Inc. relatou receitas totais de US $ 638,1 milhões para o ano fiscal de 2022. As taxas de matrícula e do curso constituíam a fonte de receita primária.

Categoria de receita	Valor (2022)	Porcentagem da receita total
Aulas de graduação	US $ 412,3 milhões	64.6%
Pós -graduação	US $ 185,7 milhões	29.1%
Taxas de programa online	US $ 40,1 milhões	6.3%

Contratos de treinamento corporativo

A receita de treinamento corporativo para 2022 atingiu US $ 47,5 milhões, representando 7,4% da receita total da empresa.

• Os principais parceiros corporativos incluem empresas da Fortune 500
• Valor médio do contrato: US $ 2,3 milhões por cliente corporativo
• Programas de treinamento focados em tecnologia, gerenciamento e habilidades profissionais

Programas de certificação profissional

A receita de certificação profissional totalizou US $ 22,6 milhões em 2022.

Categoria de certificação	Receita	Número de certificações
Certificações de TI	US $ 12,4 milhões	4.750 certificações
Certificações de negócios	US $ 10,2 milhões	3.600 certificações

Financiamento da educação do governo

O financiamento educacional relacionado ao governo totalizou US $ 85,6 milhões em 2022.

• Subsídios federais: US $ 62,3 milhões
• Financiamento educacional estadual: US $ 23,3 milhões

Ex -alunos e parcerias institucionais

A parceria e as receitas relacionadas a ex-alunos atingiram US $ 32,4 milhões em 2022.

Tipo de parceria	Receita	Número de parcerias
Contribuições de rede de ex -alunos	US $ 18,7 milhões	12.500 colaboradores ativos de ex -alunos
Colaborações institucionais	US $ 13,7 milhões	42 parcerias institucionais ativas

Strategic Education, Inc. (STRA) - Canvas Business Model: Value Propositions

Flexible, self-paced degree completion for working adults through the FlexPath model is a core value, with healthcare programs comprising $\mathbf{75\%}$ of its enrollment as of Q3 2025. The U.S. Higher Education segment, which includes this offering, reported revenue of $\mathbf{\$213.1}$ million for the third quarter of 2025.

For low-cost, transferable general education courses via Sophia Learning, the value is seen in rapid adoption; average total subscribers increased approximately $\mathbf{42\%}$ year-over-year in Q3 2025. This platform contributes to the Education Technology Services (ETS) segment, which posted revenue of $\mathbf{\$38.3}$ million in Q3 2025, a $\mathbf{45.6\%}$ increase from the prior year.

The full-service education benefits administration for employers through Workforce Edge provides value by connecting directly to large workforces. As of September 30, 2025, Workforce Edge maintained $\mathbf{80}$ corporate agreements, covering approximately $\mathbf{3,870,000}$ employees. This employer focus is translating to enrollment gains, as employer-affiliated enrollment reached $\mathbf{32.7\%}$ of U.S. Higher Education enrollment in Q3 2025, up from $\mathbf{29.8\%}$ in the same period of 2024.

Industry-relevant degrees and non-degree tech training, which fall under the ETS umbrella along with Sophia Learning, are clearly a growth engine. The ETS segment delivered an income from operations of $\mathbf{\$16.0}$ million in Q3 2025. This segment, which includes the tech training offerings, is driving overall financial performance, contributing to a consolidated Adjusted EBITDA of $\mathbf{\$69.6}$ million for the third quarter of 2025.

The overarching pathway to economic mobility is supported by the company's overall financial strength and focus on career-aligned education. Healthcare programs alone represent $\mathbf{50\%}$ of all U.S. Higher Education enrollments. The company held cash, cash equivalents, and marketable securities totaling $\mathbf{\$182.6}$ million at the end of Q3 2025. Furthermore, Strategic Education, Inc. declared a regular, quarterly cash dividend of $\mathbf{\$0.60}$ per share, payable on December 8, 2025, with a total annual cash dividend of $\mathbf{\$2.40}$ per share.

Here's a quick look at the segment performance driving these value propositions for the third quarter of 2025:

Segment/Metric	Value (Q3 2025)	Year-over-Year Change
Consolidated Revenue	$\mathbf{\$319.9}$ million	$\mathbf{4.6\%}$ increase
Education Technology Services (ETS) Revenue	$\mathbf{\$38.3}$ million	$\mathbf{45.6\%}$ increase
ETS Income from Operations	$\mathbf{\$16.0}$ million	$\mathbf{48\%}$ increase
U.S. Higher Education (USHE) Domestic Students	$\mathbf{85,640}$	Down $\mathbf{893}$
Workforce Edge Corporate Agreements	$\mathbf{80}$	New partnerships driving growth

The value proposition is also reflected in the employer integration, where employer-affiliated enrollment now makes up $\mathbf{32.7\%}$ of U.S. Higher Education enrollment.

• FlexPath: $\mathbf{75\%}$ of enrollment in healthcare programs.
• Sophia Learning: Subscribers up $\mathbf{42\%}$ in Q3 2025.
• Workforce Edge: $\mathbf{80}$ agreements covering $\approx \mathbf{3.87}$ million employees.
• USHE Employer Affiliation: $\mathbf{32.7\%}$ of enrollment.
• Cash Position (Sept 30, 2025): $\mathbf{\$182.6}$ million.

The Education Technology Services segment, which houses Sophia Learning and Workforce Edge, saw its operating income jump to $\mathbf{\$16.0}$ million in Q3 2025, up $\mathbf{48\%}$ from the prior year.

Strategic Education, Inc. (STRA) - Canvas Business Model: Customer Relationships

Dedicated B2B relationship managers for corporate partners focus heavily on the Education Technology Services segment, specifically through Workforce Edge, which develops and maintains relationships for employee education benefits programs. As of June 30, 2025, Strategic Education, Inc. had a total of 80 corporate agreements under Workforce Edge. These agreements collectively covered approximately 3,870,000 employees. This contrasts with the figure from March 31, 2025, when there were 78 corporate agreements covering approximately 3,890,000 employees. The Education Technology Services segment revenue, which includes these partnerships, increased 49.6% to $36.7 million in the second quarter of 2025 compared to the second quarter of 2024.

The automated, self-service subscription model for Sophia Learning shows significant scaling, which is a key driver of the overall Education Technology Services segment growth. The segment revenue surged 46% in the third quarter of 2025. You can see the recent growth trajectory for Sophia Learning below:

Metric	Q1 2025	Q2 2025
Revenue	$34.3 million	$16.4 million
Year-over-Year Subscriber Growth	Approximately 37%	Approximately 40%
Year-over-Year Revenue Growth	45.2%	39.8%

The Q2 2025 Sophia Learning revenue of $16.4 million compared to $11.7 million for the same period in 2024. The operating income margin for the entire Education Technology Services segment stood at 41.0% in Q2 2025.

High-touch academic advising and student support services are reflected in the deepening integration within the U.S. Higher Education (USHE) segment through employer affiliation, which represents a structured, ongoing relationship. Employer affiliated enrollment in USHE hit an all-time high of 31.2% of USHE enrollment as of the second quarter of 2025, up from 29.2% in the second quarter of 2024. For the full year 2024, employer affiliated enrollment was 29.6% of USHE enrollment, up from 27.2% in 2023. The company also declared a regular, quarterly cash dividend of $0.60 per share, payable in December 2025, which is a direct financial commitment to its shareholder relationships.

Online student portals and mobile applications form the foundation for accessing course materials, which supports the growth seen across digital offerings. While specific portal usage statistics aren't public, the overall performance of the digital-first segments is telling. The Education Technology Services segment, which is entirely digital in its delivery, saw its revenue increase 49.6% year-over-year in Q2 2025. Furthermore, the company's consolidated revenue for Q3 2025 was $319.9 million, showing continued reliance on these scalable digital delivery methods.

• Workforce Edge corporate agreements as of June 30, 2025: 80.
• USHE Employer Affiliated Enrollment as of Q2 2025: 31.2%.
• Sophia Learning Q2 2025 Revenue: $16.4 million.
• Declared Quarterly Dividend for December 2025: $0.60 per share.

Strategic Education, Inc. (STRA) - Canvas Business Model: Channels

You're looking at how Strategic Education, Inc. gets its offerings-from degrees to skills courses-into the hands of students and employers as of late 2025. The channels are heavily weighted toward digital delivery, especially through the high-growth Education Technology Services (ETS) segment.

Direct online enrollment platforms for Strayer and Capella:

• The U.S. Higher Education (USHE) segment, which includes Capella University (solely online) and Strayer University, saw employer-affiliated enrollment reach 33% of total USHE enrollment in the third quarter of 2025.
• This employer-affiliated share represented an increase of 290 basis points from the prior year in Q3 2025.
• The healthcare portfolio within USHE, a critical area, generated total enrollment growth of 7% from the prior year in Q3 2025.
• Healthcare programs account for half of all USHE enrollments and almost 40% of enrollment coming from employer partners as of Q3 2025.
• For context on the overall base, USHE total student enrollment was 87,854 in the first quarter of 2025.

B2B platform sales via Workforce Edge to corporate HR departments:

Workforce Edge drives enrollment through corporate agreements, which is a key channel for both Strayer/Capella and Sophia Learning. The performance of this channel is reflected in the ETS segment results:

Metric	As of June 30, 2025 (Q2 End)	Q3 2025 Value	Year-over-Year Growth (Q3)
Workforce Edge Corporate Agreements	80	Not specified	Not specified
Employees Covered by Agreements	Approx. 3,870,000	Not specified	Not specified
ETS Segment Revenue	Not specified	$38 million	46%
ETS Segment Operating Income	Not specified	$16 million	48%

The penetration remains low, suggesting significant runway; for instance, in Q1 FY 2025, only about 0.05% of partner companies' workforce was enrolled. Also in Q1 2025, Workforce Edge drove over 2,300 students to Strayer or Capella.

Digital marketing and advertising to attract working adult students:

While specific marketing spend isn't itemized as a channel cost, the success of the digital-first ETS segment is the clearest indicator of effective digital outreach. The growth in Sophia Learning subscribers, which is heavily reliant on digital acquisition, shows this channel's effectiveness.

Limited physical campus locations, primarily for Strayer University:

• Strayer University utilizes a physical campus network alongside its online presence.
• Capella University operates solely online.
• No specific count of physical campus locations for Strayer University as of late 2025 was found in the provided data.

Direct-to-consumer platform for Sophia Learning subscriptions:

Sophia Learning, a self-paced online course catalog, is a significant direct-to-consumer and B2B-supported channel within ETS. Its growth metrics for 2025 are strong:

• Sophia Learning revenue in the second quarter of 2025 was $16.4 million, marking a 39.8% increase year-over-year.
• In the first quarter of 2025, revenue was $34.3 million, a 45.2% increase year-over-year.
• Average total subscribers in Q2 2025 increased approximately 40% compared to Q2 2024.
• Subscriber growth in Q1 2025 was approximately 37% year-over-year.

Finance: review Q3 2025 marketing spend allocation across digital channels by end of next week.

Strategic Education, Inc. (STRA) - Canvas Business Model: Customer Segments

You're looking at the core groups Strategic Education, Inc. (STRA) serves across its different educational platforms. This isn't just one type of student; it's a diversified base spanning degrees, corporate upskilling, and international markets. Honestly, understanding these segments is key to seeing where the near-term growth and the regulatory risks lie.

The U.S. Higher Education (USHE) segment, which includes Strayer University and Capella University, primarily targets working adult students seeking associate, bachelor's, and graduate degrees. For the second quarter of 2025, the total student enrollment in USHE was 86,339 students.

A major focus for USHE is corporate partnerships. Corporate employers seeking to manage and offer employee education benefits through the Workforce Edge platform are a critical segment. Employer affiliated enrollment remained strong, increasing approximately 8% from the prior year in the third quarter of 2025, and now represents 33% of all USHE enrollment. This is up 290 basis points from the prior year. As of June 30, 2025, Workforce Edge had 80 corporate agreements, covering approximately 3,870,000 employees collectively.

Within the USHE segment, healthcare professionals represent a significant portion of the student body. For the second quarter of 2025, the healthcare portfolio generated strong total enrollment growth, increasing 8% from the same period in 2024, and comprised 47% of USHE total enrollment. To be fair, the prompt mentioned half, but the latest reported figure is 47%.

Direct-to-consumer learners are served heavily through Sophia Learning, which offers low-cost online general education-level courses for college credit transfer. This part of the Education Technology Services (ETS) segment saw substantial growth. For the second quarter of 2025, average total subscribers at Sophia Learning increased approximately 40% from the same period in 2024. Sophia Learning revenue for that quarter was $16.4 million, up 39.8% year-over-year.

The Australia/New Zealand (ANZ) segment, which includes Torrens University, serves students in that region. This segment has faced headwinds from regulatory changes impacting international enrollment. For the second quarter of 2025, total student enrollment in ANZ was 18,524. The third quarter of 2025 saw total enrollment decrease 2% from the prior year, driven by those international restrictions.

Here's a quick look at the scale of these customer groups based on the latest available figures:

Customer Segment Group	Metric	Latest Reported Value (2025)	Reporting Period
USHE Students (Total)	Total Enrollment	86,339	Q2 2025
Corporate Employers (Workforce Edge)	Employer Affiliated Enrollment (% of USHE)	33%	Q3 2025
Healthcare Professionals (USHE Sub-Segment)	% of USHE Total Enrollment	47%	Q2 2025
Sophia Learning Learners (D2C)	Average Total Subscribers (YoY Growth)	40% increase	Q2 2025
Australia/New Zealand Students (ANZ)	Total Enrollment	18,524	Q2 2025

You can see the reliance on employer growth in the USHE segment is a clear strategy to offset declines in unaffiliated enrollment. The growth in Sophia Learning subscribers, up 40% in Q2 2025, shows the direct-to-consumer digital channel is definitely working well. What this estimate hides is the exact breakdown of associate versus bachelor's versus graduate degrees within the USHE total, but the segment focus is clear.

The key customer groups are:

• Working adult students in the U.S. seeking degrees.
• Corporate employers using education benefits administration.
• Direct-to-consumer learners using Sophia Learning.
• Students in Australia/New Zealand via Torrens University.
• Healthcare professionals, making up 47% of USHE enrollment in Q2 2025.

Finance: draft 13-week cash view by Friday.

Strategic Education, Inc. (STRA) - Canvas Business Model: Cost Structure

You're looking at the cost structure for Strategic Education, Inc. (STRA) based on the latest figures from the third quarter of 2025. Honestly, getting clean, isolated numbers for every single Business Model Canvas block from public filings can be tricky because the company aggregates costs into broad GAAP categories.

Here's a breakdown of the cost drivers we can quantify or infer from the Q3 2025 reporting period.

• Personnel costs, faculty, staff, and administrative salaries are largely embedded within Instructional and support costs.
• Marketing and student acquisition expenses fall under General and administration expenses.
• Technology development and maintenance costs are reflected in the expense growth of the Education Technology Services (ETS) segment.
• Facilities and operating costs for physical campuses and offices are included in Instructional and support costs, excluding corporate office costs.
• Bad debt expense is explicitly tracked as a percentage of revenue.

The company is also executing a broader productivity initiative, targeting $100 million in cost savings through 2027.

For the U.S. Higher Education (USHE) segment specifically, which houses many of the traditional instructional and facility costs, operating expenses saw a notable reduction in Q3 2025.

Here's the quick math on the known cost-related metrics for the third quarter of 2025:

Cost Component / Metric	Financial Figure (Q3 2025)	Context / Related Segment
Bad Debt Expense	4.7% of Revenue	Consolidated
USHE Operating Expense Change (YoY)	Decrease of $6 million	Includes personnel, facilities, and instructional support
USHE Operating Expense Change (YoY)	Reduction of 3%	Corresponds to the $6 million decrease
ETS Segment Expense Growth (YoY)	Increase of 44%	Reflects investment in technology and services
ETS Segment Revenue	$38 million	The segment where technology investment is concentrated

To be fair, the General and administration expenses category includes salaries for corporate functions like finance, HR, legal, regulatory compliance, and marketing, plus the costs of advertising and producing marketing materials, but a specific dollar amount for marketing/student acquisition alone isn't broken out in the same way as segment revenue.

Similarly, technology development and maintenance costs are not isolated but are a major driver of the 44% increase in expenses within the ETS division, which generated $38 million in revenue for the quarter.

Finance: draft 13-week cash view by Friday.

Strategic Education, Inc. (STRA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Strategic Education, Inc. (STRA) brings in money as of late 2025. It's a mix of traditional tuition and newer tech-driven services.

The primary revenue drivers are segmented across the business operations, with the Education Technology Services (ETS) segment showing significant year-over-year growth in Q3 2025.

Here is a breakdown of the key revenue components for the third quarter of 2025:

Revenue Stream Category	Q3 2025 Revenue Amount
U.S. Higher Education Segment Revenue	$213.1 million
Australia/New Zealand Segment Revenue	$68.6 million
Education Technology Services (ETS) Segment Revenue	$38.3 million

The Education Technology Services segment revenue of $38.3 million in Q3 2025 is fueled by specific product lines within that segment. This growth is not just abstract; it comes from concrete services you can track.

Drilling down into the ETS revenue sources for the third quarter of 2025, we see:

• U.S. Higher Education tuition and fees: $213.1 million in Q3 2025.
• Education Technology Services revenue: $38.3 million in Q3 2025.
• Australia/New Zealand segment tuition and fees: $68.6 million in Q3 2025.
• Subscription revenue from Sophia Learning: $17.8 million in Q3 2025.

The remaining portion of the ETS revenue comes from the employer-focused services. The growth in this area is notable, driven by new corporate arrangements.

Regarding the employer-facing revenue streams within ETS, the figures are:

• Administrative fees from Workforce Edge employer partnerships contributed to the overall ETS revenue growth, though a standalone administrative fee amount isn't specified for Q3 2025.
• The growth in ETS revenue was driven by increases in Sophia Learning subscriptions and revenue from new Workforce Edge employer partnerships.

To be fair, the U.S. Higher Education revenue of $213.1 million was primarily driven by higher revenue per student, even as total enrollment saw a slight decline.