Synchrony Financial (SYF): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico dos serviços financeiros, a Synchrony Financial se destaca como uma potência da inovação de crédito ao consumidor, tecendo estrategicamente tecnologia de ponta, parcerias estratégicas e soluções financeiras personalizadas. Ao aproveitar suas plataformas digitais robustas e extensa rede de varejo, a empresa transformou empréstimos tradicionais em uma experiência perfeita e centrada no cliente que atende às necessidades em evolução dos consumidores modernos em diversos segmentos de mercado. Mergulhe na intrincada modelo de negócios da Synchrony Financial e descubra como essa gigante financeira está redefinindo o crédito do consumidor na era digital.

Synchrony Financial (SYF) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas de varejo

A Synchrony Financial mantém parcerias críticas com os principais varejistas:

Varejista	Detalhes da parceria	Valor estimado da carteira de crédito
Amazon	Cartão de assinatura de visto de recompensa Amazon de marca de marca	US $ 8,2 bilhões em crédito pendente
Walmart	Walmart Rewards Card e Walmart Credit Card	US $ 6,5 bilhões em carteira de crédito
PayPal	PayPal MasterCard e Crédito Paypal	US $ 4,3 bilhões em linhas de crédito

Contratos de cartão de crédito da marca de marca

As parcerias de cartão de crédito de marca de marca de sincronia incluem:

• Lowe's
• Gap Inc.
• República da Banana
• Marinha velha
• Dick's Sporting Goods

Colaborações de tecnologia

Fintech Partner	Foco de colaboração	Valor do investimento
Marqeta	Infraestrutura de pagamento digital	Investimento de US $ 45 milhões
Listra	Soluções de processamento de pagamento	Parceria tecnológica de US $ 35 milhões

Alianças de rede de pagamento

Parcerias de rede de pagamento da Synchrony:

Rede	Volume de transação	Escopo da parceria
Visa	Transações anuais de US $ 127 bilhões	Processamento abrangente de pagamento
MasterCard	Transações anuais de US $ 98 bilhões	Integração da rede de pagamento global

Impacto financeiro da parceria

Receita total gerada por parceria para 2023: US $ 16,7 bilhões

Número de parcerias de varejo ativas: 75 Relacionamentos estratégicos

Synchrony Financial (SYF) - Modelo de negócios: Atividades -chave

Emissão de cartão de crédito e empréstimos ao consumidor

A Synchrony Financial emitiu US $ 82,4 bilhões em linhas de crédito totais a partir do quarto trimestre 2023. A empresa gerencia portfólios de crédito em vários setores, incluindo:

Setor	Valor da portfólio de crédito
Parceiros de varejo	US $ 37,6 bilhões
Plataformas digitais	US $ 22,9 bilhões
Bancos bancários do consumidor	US $ 21,9 bilhões

Gerenciamento de plataforma de pagamento digital

A Synchrony opera um processamento de infraestrutura de pagamento digital aproximadamente 67,3 milhões de contas ativas em 2023. Os principais recursos da plataforma digital incluem:

• Integração de pagamento móvel
• Processamento de transações em tempo real
• Sistemas avançados de detecção de fraude
• Recursos de transação online/offline sem costura

Avaliação de risco e subscrição de crédito

A empresa emprega estratégias sofisticadas de gerenciamento de riscos com:

Métrica de gerenciamento de riscos	2023 desempenho
Taxa de cobrança líquida	3.96%
Subsídio para perdas de crédito	US $ 5,2 bilhões
Precisão do modelo de risco de crédito	92.5%

Atendimento ao cliente e gerenciamento de contas

A sincronia mantém uma infraestrutura abrangente de atendimento ao cliente:

• 67,3 milhões de contas de clientes ativas
• Canais de suporte digital e telefônico 24/7
• Representantes multilíngues de atendimento ao cliente

Desenvolvimento de Tecnologia Financeira e Inovação

Investimento em inovação tecnológica:

Categoria de investimento em tecnologia	2023 Despesas
Gastos em P&D	US $ 325 milhões
Infraestrutura de segurança cibernética	US $ 147 milhões
Desenvolvimento de AI/Aprendizado de Machine	US $ 98 milhões

Synchrony Financial (SYF) - Modelo de negócios: Recursos -chave

Extenso banco de dados de crédito ao cliente

No quarto trimestre 2023, a Synchrony Financial mantém um banco de dados de crédito de aproximadamente 80,1 milhões de contas ativas. O portfólio total de recebíveis é de US $ 77,4 bilhões.

Métrica do banco de dados	Valor quantitativo
Contas ativas totais	80,1 milhões
Portfólio de recebíveis totais	US $ 77,4 bilhões
Linha de crédito médio	$3,200

Recursos avançados de análise de dados

A Synchrony Financial investe US $ 350 milhões anualmente em infraestrutura de tecnologia e análise de dados.

• Os algoritmos de aprendizado de máquina processam mais de 2,5 petabytes de dados do cliente
• Capacidades de avaliação de risco em tempo real
• Tecnologia preditiva de modelagem de crédito

Infraestrutura de tecnologia financeira

Redução de investimentos em tecnologia para 2023:

Categoria de tecnologia	Valor do investimento
Desenvolvimento da plataforma digital	US $ 175 milhões
Sistemas de segurança cibernética	US $ 85 milhões
Infraestrutura em nuvem	US $ 90 milhões

Equipe de Risco de Gestão e Crédito

A equipe de liderança da Synchrony compreende 12 executivos seniores com uma média de 22 anos de experiência em serviços financeiros.

• PRODIÇÃO EXECUTIVO Média: 8,5 anos
• Mais de 60% da equipe de liderança com experiência anterior em gerenciamento de risco de crédito
• Especialização em gerenciamento de riscos coletivos que abrangem vários setores financeiros

Plataformas bancárias digitais

Métricas de desempenho da plataforma digital para 2023:

Métrica da plataforma digital	Valor
Usuários bancários móveis	45,3 milhões
Volume de transações online	1,2 bilhão de transações
Taxa de abertura da conta digital	72%

Synchrony Financial (SYF) - Modelo de negócios: proposições de valor

Soluções de crédito flexíveis para consumidores

A Synchrony Financial oferece soluções de crédito com US $ 87,4 bilhões em crédito total disponível a partir do quarto trimestre 2023. A empresa fornece limites de crédito que variam de US $ 500 a US $ 25.000 em vários segmentos de consumo.

Tipo de crédito	Limite de crédito médio	Taxa percentual anual (APR)
Cartões de crédito ao consumidor	$5,600	22.7%
Linhas de crédito de varejo	$3,200	19.5%

Opções de financiamento personalizadas para compras de varejo

A Synchrony fornece financiamento para mais de 70 parceiros de varejo, com US $ 39,2 bilhões em financiamento de compra de varejo em 2023.

• As redes parceiras incluem Amazon, Paypal, Walmart
• Termo de financiamento médio: 24-36 meses
• Períodos promocionais de interesse zero disponíveis

Experiências bancárias digitais convenientes

Estatísticas da plataforma digital para 2023:

• Downloads de aplicativos móveis: 12,6 milhões
• Usuários de gerenciamento de contas on -line: 24,3 milhões
• Volume de transação digital: US $ 62,5 bilhões

Recompensas competitivas e programas de reembolso

Tipo de recompensa	Reembolso médio	Valor anual
Cartões de crédito de reembolso	2-5%	US $ 780 milhões
Pontos de lealdade	1-3 pontos por dólar	US $ 450 milhões

Produtos de crédito personalizados em vários setores

A sincronia serve vários setores com produtos de crédito especializados:

• Saúde: US $ 16,7 bilhões em financiamento médico
• Automotivo: US $ 12,3 bilhões em crédito de serviços automotivos
• Melhoria da casa: US $ 9,8 bilhões em financiamento relacionado à casa

Desempenho total do portfólio em 2023: - Portfólio de crédito total: US $ 112,6 bilhões - Contas ativas: 68,4 milhões - Margem de juros líquidos: 13,2%

Synchrony Financial (SYF) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de conta de autoatendimento digital

A Synchrony Financial oferece gerenciamento abrangente de contas digitais por meio de plataformas móveis e on -line, com 87,4% dos clientes usando canais digitais a partir do quarto trimestre 2023.

Canal digital	Porcentagem de uso	Usuários ativos mensais
Aplicativo móvel	62.3%	4,2 milhões
Portal da Web online	25.1%	3,7 milhões

Ofertas de crédito personalizadas

A Synchrony fornece soluções de crédito direcionadas com 73% das ofertas de crédito personalizadas com base em perfis individuais de clientes.

• Ajuste médio do limite de crédito: US $ 1.250
• Taxa de precisão de personalização: 68,5%
• Taxa de conversão de oferta de crédito: 22,4%

Canais de suporte ao cliente 24/7

A sincronia mantém suporte ao cliente multicanal com tempos de resposta e métricas de disponibilidade:

Canal de suporte	Tempo médio de resposta	Disponibilidade
Suporte telefônico	3,2 minutos	24/7
Bate -papo ao vivo	45 segundos	24/7
Suporte por e -mail	4-6 horas	24/7

Limite de crédito proativo e recomendações de produto

A sincronia emprega análises avançadas para o envolvimento proativo do cliente:

• Precisão de recomendação: 76,3%
• Aumento médio do limite de crédito: US $ 1.750
• Recomendação do produto Taxa de aceitação: 19,6%

Engajamento do programa de lealdade e recompensas

O programa de fidelidade da Synchrony demonstra interação significativa do cliente:

Métrica do Programa de Fidelidade	Valor
Membros do programa de fidelidade total	42,6 milhões
Taxa anual de resgate de recompensas	34.2%
Valor médio de recompensas por membro	$285

Synchrony Financial (SYF) - Modelo de negócios: canais

Plataforma bancária online

A plataforma bancária on -line da Synchrony Financial atende 68,4 milhões de usuários digitais ativos a partir do quarto trimestre 2023. A plataforma digital processou US $ 81,4 bilhões em vendas digitais totais durante 2023.

Métricas de plataforma digital	2023 dados
Usuários digitais ativos	68,4 milhões
Volume de vendas digital	US $ 81,4 bilhões
Taxa de gerenciamento de contas online	92%

Aplicativo bancário móvel

O aplicativo móvel suporta 42,1 milhões de usuários móveis ativos com uma classificação média de 4,6/5 da App Store. As transações móveis representaram 47% do total de interações digitais em 2023.

• Downloads de aplicativos móveis: 12,3 milhões em 2023
• Volume de transação móvel: US $ 36,7 bilhões
• Engajamento do usuário móvel: 47% das interações digitais

Sistemas de ponto de venda de parceiros de varejo

A sincronia faz parceria com mais de 350 varejistas, processando US $ 116,2 bilhões em transações de crédito total de varejo em 2023.

Métricas de parceiro de varejo	2023 dados
Total de parceiros de varejo	350+
Transações de crédito de varejo	US $ 116,2 bilhões
Valor médio da transação	$347

Centros de atendimento ao cliente

A Synchrony opera 12 centros de atendimento ao cliente que lidam com 37,6 milhões de interações com os clientes anualmente, com 89% de taxa de resolução de primeiro contato.

• Total de call centers: 12
• Interações anuais do cliente: 37,6 milhões
• Taxa de resolução do primeiro contato: 89%

Plataformas de marketing e comunicação digital

Os canais de marketing digital geraram 3,4 milhões de novas aquisições de clientes em 2023, com uma taxa de envolvimento do cliente de 62%.

Métricas de marketing digital	2023 dados
Novas aquisições de clientes	3,4 milhões
Taxa de envolvimento do cliente	62%
Gastos de marketing digital	US $ 124 milhões

Synchrony Financial (SYF) - Modelo de negócios: segmentos de clientes

Consumidores de varejo que buscam soluções de crédito

A partir do quarto trimestre de 2023, a Synchrony Financial atende aproximadamente 68,4 milhões de contas ativas em várias parcerias de varejo. A base de clientes abrange vários perfis de crédito com um intervalo médio de pontuação de crédito de 680-720.

Características do segmento de clientes	Contas totais	Limite de crédito médio
Consumidores de crédito de varejo	68,4 milhões	$3,850

Compradores de comércio eletrônico

A Synchrony Financial possui soluções de pagamento digital para 25% de sua base total de clientes, representando aproximadamente 17,1 milhões de consumidores focados on-line.

• Volume de transação digital: US $ 42,3 bilhões em 2023
• Penetração de cartão de crédito online: 27,6% do portfólio total

Proprietários de empresas pequenas e médias

A Synchrony oferece soluções de crédito especializadas para 3,2 milhões de contas pequenas e médias com uma linha de crédito médio de US $ 25.000.

Segmento de negócios	Contas totais	Linha de crédito médio
Contas de crédito SMB	3,2 milhões	$25,000

Millennials e consumidores digitais primeiro

A geração do milênio constitui 38% da base de clientes da Synchrony, com 62% preferindo interações bancárias digitais.

• Faixa etária: 25-40 anos
• Taxa de engajamento digital: 89%
• Uso bancário móvel: 74%

Indivíduos preocupados com crédito em diferentes níveis de renda

A sincronia atende clientes em segmentos de renda com produtos de crédito diversificados.

Segmento de renda	Porcentagem de base de clientes	Pontuação média de crédito
Menor renda (US $ 25 mil a US $ 50 mil)	22%	680
Renda média (US $ 50 mil a US $ 100k)	45%	710
Receita mais alta (US $ 100k+)	33%	740

Synchrony Financial (SYF) - Modelo de negócios: estrutura de custos

Investimentos de tecnologia e infraestrutura

Em 2023, a Synchrony Financial relatou investimentos em tecnologia e infraestrutura, totalizando US $ 479 milhões. Os principais gastos com tecnologia incluem:

• Desenvolvimento da plataforma digital: US $ 186 milhões
• Infraestrutura de segurança cibernética: US $ 95 milhões
• Computação em nuvem e atualizações de data center: US $ 124 milhões
• AI e tecnologias de aprendizado de máquina: US $ 74 milhões

Categoria de investimento em tecnologia	2023 Despesas ($ m)
Desenvolvimento da plataforma digital	186
Infraestrutura de segurança cibernética	95
Atualizações de computação em nuvem	124
AI e aprendizado de máquina	74

Despesas de gerenciamento de risco de crédito

Os custos de gerenciamento de risco de crédito para a Synchrony Financial em 2023 foram de US $ 342 milhões, incluindo:

• Tecnologias de avaliação de risco: US $ 142 milhões
• Sistemas de monitoramento de crédito: US $ 87 milhões
• Infraestrutura de detecção de fraude: US $ 113 milhões

Custos de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 415 milhões, divididas da seguinte forma:

Canal de marketing	2023 gastos ($ m)
Marketing digital	187
Publicidade tradicional da mídia	129
Marketing de parceiros	99

Overhead operacional e administrativo

As despesas operacionais para 2023 totalizaram US $ 623 milhões, incluindo:

• Compensação de funcionários: US $ 378 milhões
• Sistemas administrativos: US $ 145 milhões
• Infraestrutura do escritório: US $ 100 milhões

Despesas de conformidade e aderência regulatória

Os custos de conformidade para 2023 foram de US $ 267 milhões, distribuídos:

Categoria de conformidade	2023 Despesas ($ m)
Relatórios regulatórios	98
Equipe legal e de conformidade	112
Tecnologia de conformidade	57

Synchrony Financial (SYF) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de cartão de crédito

Para o ano fiscal de 2023, a Synchrony Financial reportou receita total de juros de US $ 19,5 bilhões de suas carteiras de cartão de crédito. A empresa gerencia programas de cartão de crédito para os principais varejistas, incluindo Amazon, Walmart e PayPal.

Portfólio de cartão de crédito	Receita de juros anual
Parceiros de varejo	US $ 12,3 bilhões
Cartões de crédito da marca de marca	US $ 5,7 bilhões
Parceiros de pagamento digital	US $ 1,5 bilhão

Taxas de transação do processamento de pagamentos

A Synchrony Financial gerou US $ 2,8 bilhões em taxas de transação durante 2023, representando um aumento de 6,5% em relação ao ano anterior.

• Taxa média de transação por cartão de crédito: US $ 18,50
• Total de transações processadas: 152 milhões
• Taxas de transação de pagamento digital: US $ 640 milhões

Comissões de Parceria do Mercante

As comissões de parceria do comerciante totalizaram US $ 1,6 bilhão em 2023, com parcerias -chave em vários setores de varejo.

Setor de comerciantes	Receita da Comissão
Varejo	US $ 875 milhões
Comércio eletrônico	US $ 425 milhões
Viagens e hospitalidade	US $ 300 milhões

Taxas de pagamento em atraso e cheque especial

As taxas de pagamento atrasado e cheque a descoberto totalizaram US $ 687 milhões em 2023, representando 3,2% do total de fluxos de receita.

• Taxa média de pagamento em atraso: $ 35
• Taxa média de descoberto: $ 38
• Pagamentos tardios totais processados: 19,6 milhões

Receita de produtos empréstimos ao consumidor

Os produtos de empréstimos ao consumidor geraram US $ 3,2 bilhões em receita para a Synchrony Financial em 2023.

Produto de empréstimo	Receita
Empréstimos pessoais	US $ 1,5 bilhão
Empréstimos para melhorias da casa	US $ 890 milhões
Financiamento automático	US $ 810 milhões

Synchrony Financial (SYF) - Canvas Business Model: Value Propositions

Flexible promotional financing for large purchases is valued through the resulting portfolio yield. Synchrony Financial's loan receivables yield reached 21.89% in the third quarter of 2025, which was up 35 bps, primarily driven by the impact of Promotional Payment Programs (PPPCs).

For retail partners, the value proposition translates into direct performance metrics. Retailer share arrangements increased by 12% in Q3 2025, reflecting strong program performance including lower Net Charge-Offs.

Digital-first payment options are seeing strong adoption, as evidenced by the growth in digital spend. Spend across Synchrony Financial's digital platform increased by 5% year-over-year in Q3 2025, driven by higher spend per account and reflecting strong customer response to refreshed value propositions.

For depositors, the high-yield savings products offer competitive rates. As of November 18, 2025, the Synchrony Bank High Yield Savings account offered an Annual Percentage Yield (APY) of 3.80%, with no minimum deposit requirement.

The customized credit programs across the five platforms drive the overall business volume. Total purchase volume for the quarter ended September 30, 2025, was $46.0 billion, a year-over-year increase of 2%.

Here's a breakdown of the purchase volume and loan receivables by platform segment for Q3 2025:

Platform Segment	Purchase Volume (Q3 2025)	Year-over-Year Growth	Period-End Loan Receivables Change
Total	$46.0 billion	+2%	-2%
Dual Card / Co-Brand	$21.1 billion	+8%	+13%
Digital	N/A	+5%	+1%
Diversified & Value	N/A	+3%	Flat
Health & Wellness	N/A	+3%	Flat
Home & Auto	N/A	-1%	-6%

The consumer engagement shows a willingness to spend more per transaction. Average Transaction Value (ATV) for Synchrony Financial revolving credit products was approximately 40 basis points higher than the prior year.

The deposit base, which funds these activities, stood at $79.9 billion, representing a 3% decrease, and comprised 85% of total funding as of September 30, 2025.

Synchrony Financial's value proposition to its partners is also supported by improved credit quality, which benefits retailer share arrangements:

• Net Charge-Offs (NCO) rate fell to 5.16% (down 90 bps Year-over-Year).
• 30-plus delinquency rate was 4.39% (down 39 bps Year-over-Year).
• Allowance for credit losses as a percentage of total period-end loan receivables was 10.35%.

Synchrony Financial (SYF) - Canvas Business Model: Customer Relationships

You're looking at how Synchrony Financial (SYF) manages its relationships across its vast customer base, which is segmented between retail/partner customers and Synchrony Bank depositors. The scale here is significant; as of the third quarter of 2025, the company served an average of approximately 68.3 million active accounts. This relationship strategy is deeply embedded in the success of its partner network.

The approach to relationship management varies based on the customer type, focusing on high-touch support for strategic partners and digital efficiency for cardholders.

• Dedicated relationship managers for large retail partners
• Automated, self-service digital tools for cardholders
• Co-created value propositions with partners to drive sales
• High-touch service for Synchrony Bank deposit customers
• Targeted marketing based on proprietary customer data

For the retail partners, the relationship is one of deep integration. Synchrony Financial emphasizes securing the long term, which is evident in their partnership stability. As of the nine months ended September 30, 2025, a total of 22 of their 25 largest program agreements now have an expiration date in 2027 or beyond. This represents 98% of the interest and fees on loans attributable to those top 25 programs for the year ended December 31, 2024. The company actively grows this base, having added, renewed, or expanded more than 15 partners during the third quarter of 2025 alone. For example, the nearly 25-year partnership with JCPenney was extended, now including Synchrony Pay Later options. Also, in Q1 2025, the nearly 15-year partnership with Ashley was extended.

Cardholders are increasingly managed through digital channels, which is a key area of investment. Digital platform spend showed an increase of 5% year-over-year in Q3 2025. Looking back at the full 2024 fiscal year, digital channels were responsible for $6.3 billion in interest and fees on loans, making up 29% of the total interest and fees on loans for Synchrony Financial. The company continually invests in its servicing and digital platforms to expand self-service features and improve the user experience.

The value proposition is co-created to directly fuel partner sales. The CEO noted a strong customer response to refreshed value propositions in Q3 2025. This is supported by the financial performance, where purchase volume growth was broad-based across all five sales platforms. The launch of the Walmart program, a major new relationship, showed very encouraging initial results.

For the Synchrony Bank deposit customers, the relationship is anchored in stability and low-cost funding. Deposits comprised 85% of total funding sources as of September 30, 2025, totaling $79.9 billion. The bank focuses on its online direct banking operations, which is highly scalable without needing a traditional branch network. In 2024, retail customers, who make up the substantial majority of direct deposits, numbered approximately 695,000 across about 1.5 million accounts. The retention for certificates of deposit balances up for renewal was 84% for the year ended December 31, 2024.

The use of proprietary data underpins the targeting efforts. Synchrony leverages its scale, lending expertise, and advanced data analytics to deliver financing solutions through seamless omnichannel experiences. This data-driven approach supports prudent financial flexibility for its approximately 70 million customers.

Here's a quick look at some key relationship and scale metrics as of late 2025:

Metric	Value (Latest Available)	Date/Period
Average Active Accounts	68.3 million	Q3 2025
Total Deposits	$79.9 billion	September 30, 2025
Digital Channel Contribution to Interest/Fees	$6.3 billion (29%)	Year Ended Dec 31, 2024
Partnerships Secured Until 2027 or Beyond (Top 25)	98% of total	As of Sept 30, 2025
New/Renewed Partners in Q3 2025	More than 15	Q3 2025

The company's underwriting discipline and credit actions have delivered credit performance in 2025 that has exceeded expectations, which management believes primes the business for strong risk-adjusted growth as conditions allow. Finance: draft next quarter's partner engagement KPI review by end of month.

Synchrony Financial (SYF) - Canvas Business Model: Channels

You're looking at how Synchrony Financial (SYF) gets its products-primarily credit and financing-into the hands of consumers and businesses. This is all about distribution, and for SYF, it's heavily weighted toward their partners.

The scale of their operation is significant, based on the latest reported figures. For the third quarter of fiscal 2025, Synchrony Financial financed a total purchase volume of $46.0 billion across its programs. This volume was supported by an average of 68.3 million active accounts as of that quarter.

Here's a quick look at the core metrics driving these channels as of late 2025:

Metric	Value (Q3 2025)	Context/Period
Total Purchase Volume	$46.0 billion	Three Months Ended September 30, 2025
Average Active Accounts	68.3 million	Q3 2025
Digital Purchase Volume Growth	+5%	Year-over-Year for Q3 2025
Dual and Co-branded Cards Share of Purchase Volume	45%	Q1 2025
Loan Receivables (Total)	$100.2 billion	As of Q3 2025
Consumer Dual/Co-branded Share of Loan Receivables	28%	As of March 31, 2025

Partner-branded credit card applications at the point-of-sale (POS)

This remains the bread and butter of Synchrony Financial's distribution. Applications are initiated directly at the retailer, healthcare provider, or service location, often through integrated terminals or digital sign-up flows managed by the partner. The company supports a diverse group of national and regional retailers, manufacturers, and healthcare service providers, which they call partners. Synchrony Financial renewed or expanded partnerships with over 15 companies in Q3 2025 alone, including the Toro Company and the Lowe's commercial program. The acquisition of Versatile Credit is specifically aimed at enhancing flexible financing options connecting merchants, lenders, and consumers through point-of-sale solutions. This channel is where the private label credit cards are primarily issued.

Direct-to-consumer online banking platform (Synchrony Bank)

The wholly-owned subsidiary, Synchrony Bank, serves as the direct channel for deposit-taking activities, which fund the credit business. As of December 31, 2024, the Bank held $83.9 billion in total deposits. Of that total, $72.3 billion came from direct deposits, which represented 90% of total funding sources on that date. This platform offers FDIC-insured products like certificates of deposit, IRAs, money market accounts, and savings accounts directly to retail customers.

Embedded financing options within partner e-commerce sites (e.g., Adobe Commerce)

This is deeply intertwined with the POS channel but specifically targets digital transactions. The Digital sales platform provides integrated digital experiences, enabling partners to embed payments and financing solutions directly within their online checkout flows. The Q3 2025 results showed that Digital purchase volume increased by 5% year-over-year, indicating strong adoption of these embedded digital financing options. Furthermore, the integration of Pay Later products across major partners like Amazon and Walmart is a key strategy to strengthen market position and customer engagement.

The channel mix is evolving; for instance, Dual Cards and Co-Branded cards made up 28% of the total loan receivables portfolio as of March 31, 2025.

Mobile apps and digital wallets for card management and transactions

While specific mobile app download or active user statistics aren't explicitly detailed for late 2025, the growth in Digital purchase volume suggests consumers are actively using digital interfaces for their Synchrony-backed accounts. The focus on delivering end-to-end payment and financing solutions paired with integrated digital experiences is a core function of the Digital platform. This includes card management features within the mobile environment, which supports the overall digital engagement strategy.

Partner call centers and in-store personnel

These personnel act as the front line for initiating applications and servicing accounts at the physical point of sale. The success of the private label and Dual Card programs depends on the partner's staff being trained and motivated to offer Synchrony Financial's credit products. For example, the expansion of CareCredit acceptance across veterinary spaces, including all 29 public veterinary university hospitals, relies on the provider staff to facilitate financing options at the time of service.

• The company supports over 400,000 small and midsize businesses and health and wellness providers.
• The Home & Auto platform provides financing solutions with integrated in-store and digital experiences.
• The company offers advertising center tools to partners to help them create ads promoting the Synchrony financing program.

Finance: draft 13-week cash view by Friday.

Synchrony Financial (SYF) - Canvas Business Model: Customer Segments

You're looking at the core groups Synchrony Financial (SYF) serves to generate its revenue, which is a mix of lending income and fees from partners. Here's the quick math on who is using their credit and banking products as of late 2025, based on the third quarter results.

Large national and regional retailers seeking private label credit programs

Synchrony Financial (SYF) is the largest provider of private label credit cards in the United States, measured by purchase volume and receivables. They support the growth and operations of some of the country's most respected brands. The scale of this segment is substantial, though loan receivables are managed across the entire portfolio.

Metric	Value (as of Q3 2025)
Total Loan Receivables	$100.2 billion
Purchase Volume (Q3 2025)	$46.0 billion
Total Partners (Retailers, Merchants, etc.)	More than 400,000 (including SMBs/Health Providers)
US PLCC Industry Purchase Target (Projected 2025)	Over $339 billion

Consumers across the credit spectrum utilizing promotional financing

This segment represents the core cardholder base, which is showing resilience in meeting obligations despite a higher rate environment. The company has been tightening standards, resulting in a higher-quality customer base.

• Average Active Accounts (as of September 30, 2025): 68.3 million.
• Q3 2025 Purchase Volume Year-over-Year Growth: +2%.
• 30+ Day Delinquency Rate (Q3 2025): 4.39%.
• Net Charge-Off Rate (Q3 2025): 5.16%.
• Credit Cards under Promotional Offer (as of March 31, 2025): 31.3% of total credit card receivables (Deferred Interest + Other Promotional).

Small and midsize businesses (SMBs) and health providers needing patient financing

Synchrony Financial (SYF) provides financing solutions through its network, notably through the CareCredit brand in health and wellness. The company supports over 400,000 small and midsize businesses and health providers.

• Health & Wellness Purchase Volume (Q3 2025) Growth: +3%.
• Commercial Credit Products as % of Total Loan Receivables (March 31, 2025): 1.9%.

Direct-to-consumer depositors seeking competitive savings rates

These depositors provide stable, low-cost funding for the credit activities. The total deposit base is a significant component of the company's funding structure.

Total Deposits (as of September 30, 2025)	$79.9 billion
Deposits as Percentage of Total Funding	85%

Products offered directly to consumers include Certificates of Deposit, Individual Retirement Accounts, money market accounts, and savings accounts.

Digital-native shoppers using BNPL and co-brand cards

The digital channel is a key driver of spend per account, even as the overall active account base saw a slight sequential decline. The Dual Card products are central to this strategy.

• Digital Purchase Volume (Q3 2025) Growth: +5%.
• Dual and Co-branded Cards Contribution to Total Purchase Volume (Q1 2025): 45%.

The company offers patented Dual Cards, which are proprietary digital versions of their credit cards, enabling in-store account lookup and mobile payments.

Synchrony Financial (SYF) - Canvas Business Model: Cost Structure

You're looking at the major drains on Synchrony Financial's top line, the costs that determine how much of that interest and fee income actually translates into profit. For a finance company like Synchrony Financial, the cost structure is dominated by credit risk and funding costs, so those numbers are what you need to watch most closely.

The single biggest variable cost, which is a direct reflection of credit quality, is the Provision for credit losses. For the full year 2025, Synchrony Financial is guiding its Net Charge-Off (NCO) rate to be between 5.6%-5.7% of average loan receivables, which is toward the lower end of their long-term underwriting target range of 5.5% to 6%. To give you a concrete sense of the current impact, the provision for credit losses for the third quarter of 2025 was $1.1 billion, which included a reserve release of $152 million due to improved credit performance.

Next up, you have the cost of money: Interest expense on deposits and borrowings. This is definitely a big cost, as Synchrony Financial relies on deposits and borrowings to fund its loan receivables. For the three months ended September 30, 2025, the Total interest expense was reported at $1,011 million, marking a 14.0% decrease compared to the same period last year, largely due to lower interest-bearing liabilities costs associated with lower benchmark rates. Deposits represented 85% of total funding sources as of September 30, 2025.

Then we get to Operating expenses, which cover the day-to-day running of the business, including technology, marketing, and personnel. For the third quarter of 2025, Other expense-which captures these items-increased by 5% year-over-year to $1.2 billion. This increase was primarily driven by higher employee costs and costs related to technology investments. For the full year 2025 outlook, management expects other expenses to increase approximately 3% on a dollar basis, which includes costs for the Walmart program launch.

The cost structure also includes payments back to partners via Retailer Share Arrangements (RSAs). These are performance-based payments to partners. For the full year 2025, RSAs are projected to be between 3.95% and 4.05% of average receivables. In the third quarter of 2025, the actual RSA amount was $1.0 billion, an increase of 12.0% year-over-year, reflecting strong program performance.

Finally, the measure of how efficiently Synchrony Financial manages these costs is the Efficiency ratio. The updated guidance for the full year 2025 efficiency ratio is targeted between 33.0% and 33.5%. This is a slight upward revision from earlier expectations. For context, the actual efficiency ratio for the third quarter of 2025 was 32.6%.

Here's a quick look at the key cost components and targets for 2025:

Cost Component	Latest 2025 Guidance/Metric	Period/Context
Net Charge-Off (NCO) Guide	5.6%-5.7%	Full Year 2025 Outlook (Loss Rate)
Provision for Credit Losses (Actual)	$1.1 billion	Q3 2025
Total Interest Expense (Actual)	$1,011 million	Three Months Ended September 30, 2025
Other Expense (Actual)	$1.2 billion	Q3 2025
Other Expense (Outlook)	Up approximately 3%	Full Year 2025
Retailer Share Arrangements (RSA) (Outlook)	3.95%-4.05% of average receivables	Full Year 2025
Retailer Share Arrangements (RSA) (Actual)	$1.0 billion	Q3 2025
Efficiency Ratio (Target)	33.0%-33.5%	Full Year 2025 Outlook
Efficiency Ratio (Actual)	32.6%	Q3 2025

The structure shows that managing credit risk and funding costs are paramount. If NCOs creep above the 5.7% guide, the provision will spike, directly hitting earnings. Also, note that the efficiency ratio target of 33.0%-33.5% reflects the updated net revenue outlook, meaning they are managing expenses against a slightly lower revenue expectation than previously modeled.

• Provision for credit losses is a direct measure of portfolio health.
• Interest expense on deposits is a major fixed-like cost tied to benchmark rates.
• Other expense growth of 5% in Q3 2025 was driven by personnel and tech spend.
• RSAs align partner incentives with Synchrony Financial's credit performance.

Synchrony Financial (SYF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Synchrony Financial brings in the money, and honestly, it's still heavily weighted toward the interest they earn on the cards they manage. It's a classic finance model, but with a modern partnership twist.

The biggest piece of the pie comes from the loans themselves. For the third quarter of 2025, the Net Interest Income (NII) from loan balances was $4.7 billion. That's the difference between what they earn on the receivables and what they pay out for funding. To give you a sense of the full-year picture, Synchrony Financial projects its total net revenue for 2025 to land between $15.0 billion and $15.1 billion. That projection was actually trimmed slightly from earlier estimates, mainly because of higher payment rates and lower late fee incidence, which is something to watch.

Here's a quick look at some of those key revenue drivers and related figures from the recent Q3 2025 results:

Revenue Component	Latest Real-Life Figure	Context/Period
Net Interest Income (NII)	$4.7 billion	Q3 2025
Projected Full-Year Net Revenue	$15.0 billion-$15.1 billion	FY 2025 Projection
Interest and Fees on Loans (Total)	$5.5 billion	Q3 2025
Other Income (including PPPC fees)	$127 million	Q3 2025
Retailer Share Arrangements (RSA)	Increased 12%	Q3 2025 YoY Change

Interchange fees from co-brand and general-purpose credit cards form another crucial layer. These are the fees merchants pay every time a card is swiped or tapped within a program Synchrony manages. In Q3 2025, the reported interchange revenue was $266, which is a significant component of the total interest and fees on loans figure.

You also have to account for the fees charged directly to cardholders, though this stream is becoming more dynamic. Late fees and other non-interest income are part of that. We saw reports of lower late fee incidence in Q3 2025, which actually muted the growth in total interest and fees on loans, despite higher loan yields from product, pricing, and policy changes (PPPCs). It defintely shows how regulatory and consumer behavior shifts directly impact this revenue bucket.

Partner-specific fees for program management and services are key to the co-brand model. These are often captured in the Retailer Share Arrangements (RSA). For instance, in Q3 2025, these arrangements saw a 12% increase, reflecting strong program performance, including lower net charge-offs. For context, in Q1 2025, the RSA figure was reported as ($895 million), showing the scale of these partner economics.

The revenue streams can be broken down like this:

• Net Interest Income from loan balances: $4.7 billion in Q3 2025.
• Interchange revenue: $266 in Q3 2025.
• Other income (including partner fees): $127 million in Q3 2025.
• Retailer Share Arrangements: Increased 12% year-over-year in Q3 2025.
• Total projected net revenue for 2025: $15.0 billion-$15.1 billion.

Finance: draft the Q4 2025 revenue forecast based on the current payment rate trend by next Tuesday.