Synchrony Financial (SYF): Business Model Canvas

In der dynamischen Welt der Finanzdienstleistungen sticht Synchrony Financial als führendes Unternehmen für Verbraucherkreditinnovationen hervor, das modernste Technologie, strategische Partnerschaften und personalisierte Finanzlösungen strategisch miteinander verbindet. Durch die Nutzung seiner robusten digitalen Plattformen und seines umfangreichen Einzelhandelsnetzwerks hat das Unternehmen die traditionelle Kreditvergabe in ein nahtloses, kundenorientiertes Erlebnis verwandelt, das den sich wandelnden Bedürfnissen moderner Verbraucher in verschiedenen Marktsegmenten gerecht wird. Tauchen Sie ein in das komplexe Geschäftsmodell von Synchrony Financial und entdecken Sie, wie dieser Finanzriese Verbraucherkredite im digitalen Zeitalter neu definiert.

Synchrony Financial (SYF) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Einzelhandelspartnerschaften

Synchrony Financial unterhält wichtige Partnerschaften mit großen Einzelhändlern:

Einzelhändler	Einzelheiten zur Partnerschaft	Geschätzter Wert des Kreditportfolios
Amazon	Amazon Prime Rewards Visa Signature Card mit Co-Branding	Ausstehende Kredite in Höhe von 8,2 Milliarden US-Dollar
Walmart	Walmart Rewards Card und Walmart Credit Card	Kreditportfolio in Höhe von 6,5 Milliarden US-Dollar
PayPal	PayPal Mastercard und PayPal Credit	Kreditlinien in Höhe von 4,3 Milliarden US-Dollar

Co-Branded-Kreditkartenvereinbarungen

Zu den Co-Branding-Kreditkartenpartnerschaften von Synchrony gehören:

• Lowes
• Gap Inc.
• Bananenrepublik
• Alte Marine
• Dicks Sportartikel

Technologiekooperationen

Fintech-Partner	Fokus auf Zusammenarbeit	Investitionsbetrag
Marqeta	Digitale Zahlungsinfrastruktur	45 Millionen US-Dollar Investition
Streifen	Lösungen zur Zahlungsabwicklung	Technologiepartnerschaft im Wert von 35 Millionen US-Dollar

Allianzen für Zahlungsnetzwerke

Die Zahlungsnetzwerkpartnerschaften von Synchrony:

Netzwerk	Transaktionsvolumen	Umfang der Partnerschaft
Visum	Jährliche Transaktionen im Wert von 127 Milliarden US-Dollar	Umfassende Zahlungsabwicklung
Mastercard	Jährliche Transaktionen im Wert von 98 Milliarden US-Dollar	Globale Integration des Zahlungsnetzwerks

Finanzielle Auswirkungen der Partnerschaft

Gesamter durch Partnerschaften generierter Umsatz für 2023: 16,7 Milliarden US-Dollar

Anzahl aktiver Handelspartnerschaften: 75 strategische Beziehungen

Synchrony Financial (SYF) – Geschäftsmodell: Schlüsselaktivitäten

Kreditkartenausgabe und Verbraucherkredite

Synchrony Financial hat im vierten Quartal 2023 Kreditlinien in Höhe von insgesamt 82,4 Milliarden US-Dollar ausgegeben. Das Unternehmen verwaltet Kreditportfolios in mehreren Sektoren, darunter:

Sektor	Wert des Kreditportfolios
Einzelhandelspartner	37,6 Milliarden US-Dollar
Digitale Plattformen	22,9 Milliarden US-Dollar
Verbraucherbanking	21,9 Milliarden US-Dollar

Verwaltung digitaler Zahlungsplattformen

Synchrony betreibt eine digitale Zahlungsinfrastruktur, die im Jahr 2023 etwa 67,3 Millionen aktive Konten verarbeitet. Zu den wichtigsten Funktionen der digitalen Plattform gehören:

• Integration mobiler Zahlungen
• Transaktionsverarbeitung in Echtzeit
• Fortschrittliche Betrugserkennungssysteme
• Nahtlose Online-/Offline-Transaktionsfunktionen

Risikobewertung und Kreditvergabe

Das Unternehmen setzt ausgefeilte Risikomanagementstrategien ein mit:

Risikomanagement-Metrik	Leistung 2023
Netto-Ausbuchungssatz	3.96%
Entschädigung für Kreditverluste	5,2 Milliarden US-Dollar
Genauigkeit des Kreditrisikomodells	92.5%

Kundendienst und Kontoverwaltung

Synchrony unterhält eine umfassende Kundendienstinfrastruktur, die Folgendes verwaltet:

• 67,3 Millionen aktive Kundenkonten
• Digitale und telefonische Supportkanäle rund um die Uhr
• Mehrsprachige Kundendienstmitarbeiter

Entwicklung und Innovation der Finanztechnologie

Investition in technologische Innovation:

Kategorie „Technologieinvestitionen“.	Ausgaben 2023
F&E-Ausgaben	325 Millionen Dollar
Cybersicherheitsinfrastruktur	147 Millionen Dollar
Entwicklung von KI/maschinellem Lernen	98 Millionen Dollar

Synchrony Financial (SYF) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Kundenkreditdatenbank

Mit Stand vom vierten Quartal 2023 unterhält Synchrony Financial eine Kreditdatenbank mit etwa 80,1 Millionen aktiven Konten. Das gesamte Forderungsportfolio beläuft sich auf 77,4 Milliarden US-Dollar.

Datenbankmetrik	Quantitativer Wert
Gesamtzahl der aktiven Konten	80,1 Millionen
Gesamtforderungsportfolio	77,4 Milliarden US-Dollar
Durchschnittlicher Kreditrahmen	$3,200

Erweiterte Datenanalysefunktionen

Synchrony Financial investiert Jährlich 350 Millionen US-Dollar für Technologie- und Datenanalyse-Infrastruktur.

• Algorithmen des maschinellen Lernens verarbeiten über 2,5 Petabyte an Kundendaten
• Funktionen zur Risikobewertung in Echtzeit
• Prädiktive Kreditmodellierungstechnologie

Finanztechnologische Infrastruktur

Aufschlüsselung der Technologieinvestitionen für 2023:

Kategorie „Technologie“.	Investitionsbetrag
Entwicklung digitaler Plattformen	175 Millionen Dollar
Cybersicherheitssysteme	85 Millionen Dollar
Cloud-Infrastruktur	90 Millionen Dollar

Management- und Kreditrisikoteam

Das Führungsteam von Synchrony besteht aus 12 leitenden Führungskräften mit durchschnittlich 22 Jahren Erfahrung im Finanzdienstleistungssektor.

• Durchschnittliche Amtszeit der Führungskräfte: 8,5 Jahre
• Über 60 % des Führungsteams verfügen über Erfahrung im Kreditrisikomanagement
• Kollektive Risikomanagement-Expertise über mehrere Finanzsektoren hinweg

Digitale Banking-Plattformen

Leistungskennzahlen für digitale Plattformen für 2023:

Digitale Plattformmetrik	Wert
Mobile-Banking-Benutzer	45,3 Millionen
Online-Transaktionsvolumen	1,2 Milliarden Transaktionen
Eröffnungsrate digitaler Konten	72%

Synchrony Financial (SYF) – Geschäftsmodell: Wertversprechen

Flexible Kreditlösungen für Verbraucher

Synchrony Financial bietet Kreditlösungen mit einem Gesamtkreditvolumen von 87,4 Milliarden US-Dollar (Stand Q4 2023). Das Unternehmen bietet Kreditlimits von 500 bis 25.000 US-Dollar für verschiedene Verbrauchersegmente an.

Kreditart	Durchschnittliches Kreditlimit	Jährlicher Prozentsatz (APR)
Verbraucherkreditkarten	$5,600	22.7%
Kreditlinien für Privatkunden	$3,200	19.5%

Maßgeschneiderte Finanzierungsmöglichkeiten für Einzelhandelseinkäufe

Synchrony stellt Finanzierungen für über 70 Einzelhandelspartner bereit und belief sich im Jahr 2023 auf Einzelhandelseinkaufsfinanzierungen in Höhe von 39,2 Milliarden US-Dollar.

• Zu den Partnernetzwerken gehören Amazon, PayPal, Walmart
• Durchschnittliche Finanzierungslaufzeit: 24-36 Monate
• Es sind zinsfreie Aktionszeiträume verfügbar

Bequeme digitale Banking-Erlebnisse

Statistiken zu digitalen Plattformen für 2023:

• Downloads mobiler Apps: 12,6 Millionen
• Nutzer der Online-Kontoverwaltung: 24,3 Millionen
• Digitales Transaktionsvolumen: 62,5 Milliarden US-Dollar

Wettbewerbsfähige Prämien- und Cashback-Programme

Belohnungstyp	Durchschnittlicher Cashback	Jährlicher Wert
Cashback-Kreditkarten	2-5%	780 Millionen Dollar
Treuepunkte	1-3 Punkte pro Dollar	450 Millionen Dollar

Personalisierte Kreditprodukte für mehrere Branchen

Synchrony bedient mehrere Sektoren mit spezialisierten Kreditprodukten:

• Gesundheitswesen: 16,7 Milliarden US-Dollar an medizinischer Finanzierung
• Automobil: 12,3 Milliarden US-Dollar an Krediten für Automobildienstleistungen
• Heimwerkerbedarf: 9,8 Milliarden US-Dollar an Eigenheimfinanzierungen

Gesamtportfolio-Performance im Jahr 2023: - Gesamtkreditportfolio: 112,6 Milliarden US-Dollar - Aktive Konten: 68,4 Millionen - Nettozinsspanne: 13,2 %

Synchrony Financial (SYF) – Geschäftsmodell: Kundenbeziehungen

Digitales Self-Service-Kontomanagement

Synchrony Financial bietet eine umfassende digitale Kontoverwaltung über mobile und Online-Plattformen, wobei 87,4 % der Kunden im vierten Quartal 2023 digitale Kanäle nutzen.

Digitaler Kanal	Nutzungsprozentsatz	Monatlich aktive Benutzer
Mobile App	62.3%	4,2 Millionen
Online-Webportal	25.1%	3,7 Millionen

Personalisierte Kreditangebote

Synchrony bietet zielgerichtete Kreditlösungen, wobei 73 % der Kreditangebote auf individuelle Kundenprofile zugeschnitten sind.

• Durchschnittliche Kreditlimitanpassung: 1.250 $
• Personalisierungsgenauigkeitsrate: 68,5 %
• Conversion-Rate des Kreditangebots: 22,4 %

Kundensupportkanäle rund um die Uhr

Synchrony bietet einen Multi-Channel-Kundensupport mit Reaktionszeiten und Verfügbarkeitskennzahlen:

Support-Kanal	Durchschnittliche Reaktionszeit	Verfügbarkeit
Telefonsupport	3,2 Minuten	24/7
Live-Chat	45 Sekunden	24/7
E-Mail-Support	4-6 Stunden	24/7

Proaktive Kreditlimit- und Produktempfehlungen

Synchrony nutzt fortschrittliche Analysen für eine proaktive Kundenbindung:

• Empfehlungsgenauigkeit: 76,3 %
• Durchschnittliche Erhöhung des Kreditlimits: 1.750 $
• Akzeptanzrate der Produktempfehlung: 19,6 %

Engagement im Treue- und Prämienprogramm

Das Treueprogramm von Synchrony zeigt eine erhebliche Kundeninteraktion:

Metrik des Treueprogramms	Wert
Mitglieder des Total Loyalty-Programms	42,6 Millionen
Jährliche Prämien-Einlösungsrate	34.2%
Durchschnittlicher Prämienwert pro Mitglied	$285

Synchrony Financial (SYF) – Geschäftsmodell: Kanäle

Online-Banking-Plattform

Die Online-Banking-Plattform von Synchrony Financial bediente im vierten Quartal 2023 68,4 Millionen aktive digitale Nutzer. Die digitale Plattform wickelte im Jahr 2023 einen digitalen Gesamtumsatz von 81,4 Milliarden US-Dollar ab.

Kennzahlen für digitale Plattformen	Daten für 2023
Aktive digitale Nutzer	68,4 Millionen
Digitales Verkaufsvolumen	81,4 Milliarden US-Dollar
Tarif für die Online-Kontoverwaltung	92%

Mobile-Banking-Anwendung

Die mobile App unterstützt 42,1 Millionen aktive mobile Nutzer mit einer durchschnittlichen App-Store-Bewertung von 4,6/5. Mobile Transaktionen machten im Jahr 2023 47 % der gesamten digitalen Interaktionen aus.

• Mobile App-Downloads: 12,3 Millionen im Jahr 2023
• Mobiles Transaktionsvolumen: 36,7 Milliarden US-Dollar
• Mobiles Benutzerengagement: 47 % der digitalen Interaktionen

Point-of-Sale-Systeme für Einzelhandelspartner

Synchrony arbeitet mit über 350 Einzelhändlern zusammen und wickelt im Jahr 2023 Einzelhandelskredittransaktionen im Wert von insgesamt 116,2 Milliarden US-Dollar ab.

Kennzahlen für Einzelhandelspartner	Daten für 2023
Total Einzelhandelspartner	350+
Einzelhandelskredittransaktionen	116,2 Milliarden US-Dollar
Durchschnittlicher Transaktionswert	$347

Kundendienst-Callcenter

Synchrony betreibt 12 Kundendienstzentren, die jährlich 37,6 Millionen Kundeninteraktionen abwickeln, mit einer Lösungsrate beim ersten Kontakt von 89 %.

• Callcenter insgesamt: 12
• Jährliche Kundeninteraktionen: 37,6 Millionen
• Lösungsrate beim ersten Kontakt: 89 %

Digitale Marketing- und Kommunikationsplattformen

Digitale Marketingkanäle generierten im Jahr 2023 3,4 Millionen Neukundenakquisen, mit einer Kundenbindungsrate von 62 %.

Digitale Marketingkennzahlen	Daten für 2023
Neukundenakquise	3,4 Millionen
Kundenbindungsrate	62%
Ausgaben für digitales Marketing	124 Millionen Dollar

Synchrony Financial (SYF) – Geschäftsmodell: Kundensegmente

Privatkunden suchen Kreditlösungen

Im vierten Quartal 2023 betreut Synchrony Financial rund 68,4 Millionen aktive Konten über verschiedene Einzelhandelspartnerschaften. Der Kundenstamm umfasst mehrere Kreditprofile mit einem durchschnittlichen Kredit-Score-Bereich von 680-720.

Merkmale des Kundensegments	Gesamtkonten	Durchschnittliches Kreditlimit
Verbraucher mit Privatkrediten	68,4 Millionen	$3,850

E-Commerce-Käufer

Synchrony Financial verfügt über digitale Zahlungslösungen für 25 % seines gesamten Kundenstamms, was etwa 17,1 Millionen online-orientierten Verbrauchern entspricht.

• Digitales Transaktionsvolumen: 42,3 Milliarden US-Dollar im Jahr 2023
• Verbreitung von Online-Kreditkarten: 27,6 % des Gesamtportfolios

Kleine bis mittlere Unternehmer

Synchrony bietet spezialisierte Kreditlösungen für 3,2 Millionen kleine und mittlere Unternehmenskonten mit einer durchschnittlichen Kreditlinie von 25.000 US-Dollar.

Geschäftssegment	Gesamtkonten	Durchschnittlicher Kreditrahmen
SMB-Guthabenkonten	3,2 Millionen	$25,000

Millennials und Digital-First-Konsumenten

Millennials machen 38 % des Kundenstamms von Synchrony aus, wobei 62 % digitale Banking-Interaktionen bevorzugen.

• Altersspanne: 25–40 Jahre
• Digitale Engagement-Rate: 89 %
• Mobile-Banking-Nutzung: 74 %

Kreditbewusste Personen mit unterschiedlichem Einkommensniveau

Synchrony bedient Kunden aller Einkommenssegmente mit diversifizierten Kreditprodukten.

Einkommenssegment	Prozentsatz des Kundenstamms	Durchschnittlicher Kredit-Score
Geringeres Einkommen (25.000–50.000 USD)	22%	680
Mittleres Einkommen (50.000–100.000 US-Dollar)	45%	710
Höheres Einkommen (über 100.000 USD)	33%	740

Synchrony Financial (SYF) – Geschäftsmodell: Kostenstruktur

Technologie- und Infrastrukturinvestitionen

Im Jahr 2023 meldete Synchrony Financial Technologie- und Infrastrukturinvestitionen in Höhe von insgesamt 479 Millionen US-Dollar. Zu den wichtigsten Technologieausgaben gehören:

• Entwicklung digitaler Plattformen: 186 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 95 Millionen US-Dollar
• Cloud-Computing- und Rechenzentrums-Upgrades: 124 Millionen US-Dollar
• KI- und maschinelle Lerntechnologien: 74 Millionen US-Dollar

Kategorie „Technologieinvestitionen“.	Ausgaben 2023 (Mio. USD)
Entwicklung digitaler Plattformen	186
Cybersicherheitsinfrastruktur	95
Cloud-Computing-Upgrades	124
KI und maschinelles Lernen	74

Aufwendungen für das Kreditrisikomanagement

Die Kosten für das Kreditrisikomanagement für Synchrony Financial beliefen sich im Jahr 2023 auf 342 Millionen US-Dollar und setzten sich zusammen aus:

• Risikobewertungstechnologien: 142 Millionen US-Dollar
• Kreditüberwachungssysteme: 87 Millionen US-Dollar
• Infrastruktur zur Betrugserkennung: 113 Millionen US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 415 Millionen US-Dollar und setzten sich wie folgt zusammen:

Marketingkanal	Ausgaben 2023 (Mio. USD)
Digitales Marketing	187
Traditionelle Medienwerbung	129
Partnermarketing	99

Betriebs- und Verwaltungsaufwand

Die Betriebskosten für 2023 beliefen sich auf 623 Millionen US-Dollar, darunter:

• Mitarbeitervergütung: 378 Millionen US-Dollar
• Verwaltungssysteme: 145 Millionen US-Dollar
• Büroinfrastruktur: 100 Millionen US-Dollar

Kosten für Compliance und Einhaltung gesetzlicher Vorschriften

Die Compliance-Kosten für 2023 beliefen sich auf 267 Millionen US-Dollar, verteilt auf:

Compliance-Kategorie	Ausgaben 2023 (Mio. USD)
Regulatorische Berichterstattung	98
Rechts- und Compliance-Mitarbeiter	112
Compliance-Technologie	57

Synchrony Financial (SYF) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Kreditkartenportfolios

Für das Geschäftsjahr 2023 meldete Synchrony Financial einen Gesamtzinsertrag von 19,5 Milliarden US-Dollar aus seinen Kreditkartenportfolios. Das Unternehmen verwaltet Kreditkartenprogramme für große Einzelhändler wie Amazon, Walmart und PayPal.

Kreditkartenportfolio	Jährlicher Zinsertrag
Einzelhandelspartner	12,3 Milliarden US-Dollar
Co-Branding-Kreditkarten	5,7 Milliarden US-Dollar
Digitale Zahlungspartner	1,5 Milliarden US-Dollar

Transaktionsgebühren aus der Zahlungsabwicklung

Synchrony Financial generierte im Jahr 2023 Transaktionsgebühren in Höhe von 2,8 Milliarden US-Dollar, was einem Anstieg von 6,5 % gegenüber dem Vorjahr entspricht.

• Durchschnittliche Transaktionsgebühr pro Kreditkarte: 18,50 $
• Insgesamt verarbeitete Transaktionen: 152 Millionen
• Gebühren für digitale Zahlungstransaktionen: 640 Millionen US-Dollar

Provisionen für Händlerpartnerschaften

Die Provisionen für Handelspartnerschaften beliefen sich im Jahr 2023 auf insgesamt 1,6 Milliarden US-Dollar, mit wichtigen Partnerschaften in verschiedenen Einzelhandelssektoren.

Handelssektor	Provisionseinnahmen
Einzelhandel	875 Millionen Dollar
E-Commerce	425 Millionen Dollar
Reisen und Gastgewerbe	300 Millionen Dollar

Gebühren für verspätete Zahlungen und Überziehungskredite

Die Gebühren für verspätete Zahlungen und Überziehungskredite beliefen sich im Jahr 2023 auf 687 Millionen US-Dollar, was 3,2 % der gesamten Einnahmequellen entspricht.

• Durchschnittliche Gebühr für verspätete Zahlung: 35 $
• Durchschnittliche Überziehungsgebühr: 38 $
• Insgesamt verarbeitete verspätete Zahlungen: 19,6 Millionen

Einnahmen aus Konsumentenkreditprodukten

Verbraucherkreditprodukte erwirtschafteten im Jahr 2023 einen Umsatz von 3,2 Milliarden US-Dollar für Synchrony Financial.

Kreditprodukt	Einnahmen
Privatkredite	1,5 Milliarden US-Dollar
Heimwerkerkredite	890 Millionen Dollar
Autofinanzierung	810 Millionen Dollar

Synchrony Financial (SYF) - Canvas Business Model: Value Propositions

Flexible promotional financing for large purchases is valued through the resulting portfolio yield. Synchrony Financial's loan receivables yield reached 21.89% in the third quarter of 2025, which was up 35 bps, primarily driven by the impact of Promotional Payment Programs (PPPCs).

For retail partners, the value proposition translates into direct performance metrics. Retailer share arrangements increased by 12% in Q3 2025, reflecting strong program performance including lower Net Charge-Offs.

Digital-first payment options are seeing strong adoption, as evidenced by the growth in digital spend. Spend across Synchrony Financial's digital platform increased by 5% year-over-year in Q3 2025, driven by higher spend per account and reflecting strong customer response to refreshed value propositions.

For depositors, the high-yield savings products offer competitive rates. As of November 18, 2025, the Synchrony Bank High Yield Savings account offered an Annual Percentage Yield (APY) of 3.80%, with no minimum deposit requirement.

The customized credit programs across the five platforms drive the overall business volume. Total purchase volume for the quarter ended September 30, 2025, was $46.0 billion, a year-over-year increase of 2%.

Here's a breakdown of the purchase volume and loan receivables by platform segment for Q3 2025:

Platform Segment	Purchase Volume (Q3 2025)	Year-over-Year Growth	Period-End Loan Receivables Change
Total	$46.0 billion	+2%	-2%
Dual Card / Co-Brand	$21.1 billion	+8%	+13%
Digital	N/A	+5%	+1%
Diversified & Value	N/A	+3%	Flat
Health & Wellness	N/A	+3%	Flat
Home & Auto	N/A	-1%	-6%

The consumer engagement shows a willingness to spend more per transaction. Average Transaction Value (ATV) for Synchrony Financial revolving credit products was approximately 40 basis points higher than the prior year.

The deposit base, which funds these activities, stood at $79.9 billion, representing a 3% decrease, and comprised 85% of total funding as of September 30, 2025.

Synchrony Financial's value proposition to its partners is also supported by improved credit quality, which benefits retailer share arrangements:

• Net Charge-Offs (NCO) rate fell to 5.16% (down 90 bps Year-over-Year).
• 30-plus delinquency rate was 4.39% (down 39 bps Year-over-Year).
• Allowance for credit losses as a percentage of total period-end loan receivables was 10.35%.

Synchrony Financial (SYF) - Canvas Business Model: Customer Relationships

You're looking at how Synchrony Financial (SYF) manages its relationships across its vast customer base, which is segmented between retail/partner customers and Synchrony Bank depositors. The scale here is significant; as of the third quarter of 2025, the company served an average of approximately 68.3 million active accounts. This relationship strategy is deeply embedded in the success of its partner network.

The approach to relationship management varies based on the customer type, focusing on high-touch support for strategic partners and digital efficiency for cardholders.

• Dedicated relationship managers for large retail partners
• Automated, self-service digital tools for cardholders
• Co-created value propositions with partners to drive sales
• High-touch service for Synchrony Bank deposit customers
• Targeted marketing based on proprietary customer data

For the retail partners, the relationship is one of deep integration. Synchrony Financial emphasizes securing the long term, which is evident in their partnership stability. As of the nine months ended September 30, 2025, a total of 22 of their 25 largest program agreements now have an expiration date in 2027 or beyond. This represents 98% of the interest and fees on loans attributable to those top 25 programs for the year ended December 31, 2024. The company actively grows this base, having added, renewed, or expanded more than 15 partners during the third quarter of 2025 alone. For example, the nearly 25-year partnership with JCPenney was extended, now including Synchrony Pay Later options. Also, in Q1 2025, the nearly 15-year partnership with Ashley was extended.

Cardholders are increasingly managed through digital channels, which is a key area of investment. Digital platform spend showed an increase of 5% year-over-year in Q3 2025. Looking back at the full 2024 fiscal year, digital channels were responsible for $6.3 billion in interest and fees on loans, making up 29% of the total interest and fees on loans for Synchrony Financial. The company continually invests in its servicing and digital platforms to expand self-service features and improve the user experience.

The value proposition is co-created to directly fuel partner sales. The CEO noted a strong customer response to refreshed value propositions in Q3 2025. This is supported by the financial performance, where purchase volume growth was broad-based across all five sales platforms. The launch of the Walmart program, a major new relationship, showed very encouraging initial results.

For the Synchrony Bank deposit customers, the relationship is anchored in stability and low-cost funding. Deposits comprised 85% of total funding sources as of September 30, 2025, totaling $79.9 billion. The bank focuses on its online direct banking operations, which is highly scalable without needing a traditional branch network. In 2024, retail customers, who make up the substantial majority of direct deposits, numbered approximately 695,000 across about 1.5 million accounts. The retention for certificates of deposit balances up for renewal was 84% for the year ended December 31, 2024.

The use of proprietary data underpins the targeting efforts. Synchrony leverages its scale, lending expertise, and advanced data analytics to deliver financing solutions through seamless omnichannel experiences. This data-driven approach supports prudent financial flexibility for its approximately 70 million customers.

Here's a quick look at some key relationship and scale metrics as of late 2025:

Metric	Value (Latest Available)	Date/Period
Average Active Accounts	68.3 million	Q3 2025
Total Deposits	$79.9 billion	September 30, 2025
Digital Channel Contribution to Interest/Fees	$6.3 billion (29%)	Year Ended Dec 31, 2024
Partnerships Secured Until 2027 or Beyond (Top 25)	98% of total	As of Sept 30, 2025
New/Renewed Partners in Q3 2025	More than 15	Q3 2025

The company's underwriting discipline and credit actions have delivered credit performance in 2025 that has exceeded expectations, which management believes primes the business for strong risk-adjusted growth as conditions allow. Finance: draft next quarter's partner engagement KPI review by end of month.

Synchrony Financial (SYF) - Canvas Business Model: Channels

You're looking at how Synchrony Financial (SYF) gets its products-primarily credit and financing-into the hands of consumers and businesses. This is all about distribution, and for SYF, it's heavily weighted toward their partners.

The scale of their operation is significant, based on the latest reported figures. For the third quarter of fiscal 2025, Synchrony Financial financed a total purchase volume of $46.0 billion across its programs. This volume was supported by an average of 68.3 million active accounts as of that quarter.

Here's a quick look at the core metrics driving these channels as of late 2025:

Metric	Value (Q3 2025)	Context/Period
Total Purchase Volume	$46.0 billion	Three Months Ended September 30, 2025
Average Active Accounts	68.3 million	Q3 2025
Digital Purchase Volume Growth	+5%	Year-over-Year for Q3 2025
Dual and Co-branded Cards Share of Purchase Volume	45%	Q1 2025
Loan Receivables (Total)	$100.2 billion	As of Q3 2025
Consumer Dual/Co-branded Share of Loan Receivables	28%	As of March 31, 2025

Partner-branded credit card applications at the point-of-sale (POS)

This remains the bread and butter of Synchrony Financial's distribution. Applications are initiated directly at the retailer, healthcare provider, or service location, often through integrated terminals or digital sign-up flows managed by the partner. The company supports a diverse group of national and regional retailers, manufacturers, and healthcare service providers, which they call partners. Synchrony Financial renewed or expanded partnerships with over 15 companies in Q3 2025 alone, including the Toro Company and the Lowe's commercial program. The acquisition of Versatile Credit is specifically aimed at enhancing flexible financing options connecting merchants, lenders, and consumers through point-of-sale solutions. This channel is where the private label credit cards are primarily issued.

Direct-to-consumer online banking platform (Synchrony Bank)

The wholly-owned subsidiary, Synchrony Bank, serves as the direct channel for deposit-taking activities, which fund the credit business. As of December 31, 2024, the Bank held $83.9 billion in total deposits. Of that total, $72.3 billion came from direct deposits, which represented 90% of total funding sources on that date. This platform offers FDIC-insured products like certificates of deposit, IRAs, money market accounts, and savings accounts directly to retail customers.

Embedded financing options within partner e-commerce sites (e.g., Adobe Commerce)

This is deeply intertwined with the POS channel but specifically targets digital transactions. The Digital sales platform provides integrated digital experiences, enabling partners to embed payments and financing solutions directly within their online checkout flows. The Q3 2025 results showed that Digital purchase volume increased by 5% year-over-year, indicating strong adoption of these embedded digital financing options. Furthermore, the integration of Pay Later products across major partners like Amazon and Walmart is a key strategy to strengthen market position and customer engagement.

The channel mix is evolving; for instance, Dual Cards and Co-Branded cards made up 28% of the total loan receivables portfolio as of March 31, 2025.

Mobile apps and digital wallets for card management and transactions

While specific mobile app download or active user statistics aren't explicitly detailed for late 2025, the growth in Digital purchase volume suggests consumers are actively using digital interfaces for their Synchrony-backed accounts. The focus on delivering end-to-end payment and financing solutions paired with integrated digital experiences is a core function of the Digital platform. This includes card management features within the mobile environment, which supports the overall digital engagement strategy.

Partner call centers and in-store personnel

These personnel act as the front line for initiating applications and servicing accounts at the physical point of sale. The success of the private label and Dual Card programs depends on the partner's staff being trained and motivated to offer Synchrony Financial's credit products. For example, the expansion of CareCredit acceptance across veterinary spaces, including all 29 public veterinary university hospitals, relies on the provider staff to facilitate financing options at the time of service.

• The company supports over 400,000 small and midsize businesses and health and wellness providers.
• The Home & Auto platform provides financing solutions with integrated in-store and digital experiences.
• The company offers advertising center tools to partners to help them create ads promoting the Synchrony financing program.

Finance: draft 13-week cash view by Friday.

Synchrony Financial (SYF) - Canvas Business Model: Customer Segments

You're looking at the core groups Synchrony Financial (SYF) serves to generate its revenue, which is a mix of lending income and fees from partners. Here's the quick math on who is using their credit and banking products as of late 2025, based on the third quarter results.

Large national and regional retailers seeking private label credit programs

Synchrony Financial (SYF) is the largest provider of private label credit cards in the United States, measured by purchase volume and receivables. They support the growth and operations of some of the country's most respected brands. The scale of this segment is substantial, though loan receivables are managed across the entire portfolio.

Metric	Value (as of Q3 2025)
Total Loan Receivables	$100.2 billion
Purchase Volume (Q3 2025)	$46.0 billion
Total Partners (Retailers, Merchants, etc.)	More than 400,000 (including SMBs/Health Providers)
US PLCC Industry Purchase Target (Projected 2025)	Over $339 billion

Consumers across the credit spectrum utilizing promotional financing

This segment represents the core cardholder base, which is showing resilience in meeting obligations despite a higher rate environment. The company has been tightening standards, resulting in a higher-quality customer base.

• Average Active Accounts (as of September 30, 2025): 68.3 million.
• Q3 2025 Purchase Volume Year-over-Year Growth: +2%.
• 30+ Day Delinquency Rate (Q3 2025): 4.39%.
• Net Charge-Off Rate (Q3 2025): 5.16%.
• Credit Cards under Promotional Offer (as of March 31, 2025): 31.3% of total credit card receivables (Deferred Interest + Other Promotional).

Small and midsize businesses (SMBs) and health providers needing patient financing

Synchrony Financial (SYF) provides financing solutions through its network, notably through the CareCredit brand in health and wellness. The company supports over 400,000 small and midsize businesses and health providers.

• Health & Wellness Purchase Volume (Q3 2025) Growth: +3%.
• Commercial Credit Products as % of Total Loan Receivables (March 31, 2025): 1.9%.

Direct-to-consumer depositors seeking competitive savings rates

These depositors provide stable, low-cost funding for the credit activities. The total deposit base is a significant component of the company's funding structure.

Total Deposits (as of September 30, 2025)	$79.9 billion
Deposits as Percentage of Total Funding	85%

Products offered directly to consumers include Certificates of Deposit, Individual Retirement Accounts, money market accounts, and savings accounts.

Digital-native shoppers using BNPL and co-brand cards

The digital channel is a key driver of spend per account, even as the overall active account base saw a slight sequential decline. The Dual Card products are central to this strategy.

• Digital Purchase Volume (Q3 2025) Growth: +5%.
• Dual and Co-branded Cards Contribution to Total Purchase Volume (Q1 2025): 45%.

The company offers patented Dual Cards, which are proprietary digital versions of their credit cards, enabling in-store account lookup and mobile payments.

Synchrony Financial (SYF) - Canvas Business Model: Cost Structure

You're looking at the major drains on Synchrony Financial's top line, the costs that determine how much of that interest and fee income actually translates into profit. For a finance company like Synchrony Financial, the cost structure is dominated by credit risk and funding costs, so those numbers are what you need to watch most closely.

The single biggest variable cost, which is a direct reflection of credit quality, is the Provision for credit losses. For the full year 2025, Synchrony Financial is guiding its Net Charge-Off (NCO) rate to be between 5.6%-5.7% of average loan receivables, which is toward the lower end of their long-term underwriting target range of 5.5% to 6%. To give you a concrete sense of the current impact, the provision for credit losses for the third quarter of 2025 was $1.1 billion, which included a reserve release of $152 million due to improved credit performance.

Next up, you have the cost of money: Interest expense on deposits and borrowings. This is definitely a big cost, as Synchrony Financial relies on deposits and borrowings to fund its loan receivables. For the three months ended September 30, 2025, the Total interest expense was reported at $1,011 million, marking a 14.0% decrease compared to the same period last year, largely due to lower interest-bearing liabilities costs associated with lower benchmark rates. Deposits represented 85% of total funding sources as of September 30, 2025.

Then we get to Operating expenses, which cover the day-to-day running of the business, including technology, marketing, and personnel. For the third quarter of 2025, Other expense-which captures these items-increased by 5% year-over-year to $1.2 billion. This increase was primarily driven by higher employee costs and costs related to technology investments. For the full year 2025 outlook, management expects other expenses to increase approximately 3% on a dollar basis, which includes costs for the Walmart program launch.

The cost structure also includes payments back to partners via Retailer Share Arrangements (RSAs). These are performance-based payments to partners. For the full year 2025, RSAs are projected to be between 3.95% and 4.05% of average receivables. In the third quarter of 2025, the actual RSA amount was $1.0 billion, an increase of 12.0% year-over-year, reflecting strong program performance.

Finally, the measure of how efficiently Synchrony Financial manages these costs is the Efficiency ratio. The updated guidance for the full year 2025 efficiency ratio is targeted between 33.0% and 33.5%. This is a slight upward revision from earlier expectations. For context, the actual efficiency ratio for the third quarter of 2025 was 32.6%.

Here's a quick look at the key cost components and targets for 2025:

Cost Component	Latest 2025 Guidance/Metric	Period/Context
Net Charge-Off (NCO) Guide	5.6%-5.7%	Full Year 2025 Outlook (Loss Rate)
Provision for Credit Losses (Actual)	$1.1 billion	Q3 2025
Total Interest Expense (Actual)	$1,011 million	Three Months Ended September 30, 2025
Other Expense (Actual)	$1.2 billion	Q3 2025
Other Expense (Outlook)	Up approximately 3%	Full Year 2025
Retailer Share Arrangements (RSA) (Outlook)	3.95%-4.05% of average receivables	Full Year 2025
Retailer Share Arrangements (RSA) (Actual)	$1.0 billion	Q3 2025
Efficiency Ratio (Target)	33.0%-33.5%	Full Year 2025 Outlook
Efficiency Ratio (Actual)	32.6%	Q3 2025

The structure shows that managing credit risk and funding costs are paramount. If NCOs creep above the 5.7% guide, the provision will spike, directly hitting earnings. Also, note that the efficiency ratio target of 33.0%-33.5% reflects the updated net revenue outlook, meaning they are managing expenses against a slightly lower revenue expectation than previously modeled.

• Provision for credit losses is a direct measure of portfolio health.
• Interest expense on deposits is a major fixed-like cost tied to benchmark rates.
• Other expense growth of 5% in Q3 2025 was driven by personnel and tech spend.
• RSAs align partner incentives with Synchrony Financial's credit performance.

Synchrony Financial (SYF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Synchrony Financial brings in the money, and honestly, it's still heavily weighted toward the interest they earn on the cards they manage. It's a classic finance model, but with a modern partnership twist.

The biggest piece of the pie comes from the loans themselves. For the third quarter of 2025, the Net Interest Income (NII) from loan balances was $4.7 billion. That's the difference between what they earn on the receivables and what they pay out for funding. To give you a sense of the full-year picture, Synchrony Financial projects its total net revenue for 2025 to land between $15.0 billion and $15.1 billion. That projection was actually trimmed slightly from earlier estimates, mainly because of higher payment rates and lower late fee incidence, which is something to watch.

Here's a quick look at some of those key revenue drivers and related figures from the recent Q3 2025 results:

Revenue Component	Latest Real-Life Figure	Context/Period
Net Interest Income (NII)	$4.7 billion	Q3 2025
Projected Full-Year Net Revenue	$15.0 billion-$15.1 billion	FY 2025 Projection
Interest and Fees on Loans (Total)	$5.5 billion	Q3 2025
Other Income (including PPPC fees)	$127 million	Q3 2025
Retailer Share Arrangements (RSA)	Increased 12%	Q3 2025 YoY Change

Interchange fees from co-brand and general-purpose credit cards form another crucial layer. These are the fees merchants pay every time a card is swiped or tapped within a program Synchrony manages. In Q3 2025, the reported interchange revenue was $266, which is a significant component of the total interest and fees on loans figure.

You also have to account for the fees charged directly to cardholders, though this stream is becoming more dynamic. Late fees and other non-interest income are part of that. We saw reports of lower late fee incidence in Q3 2025, which actually muted the growth in total interest and fees on loans, despite higher loan yields from product, pricing, and policy changes (PPPCs). It defintely shows how regulatory and consumer behavior shifts directly impact this revenue bucket.

Partner-specific fees for program management and services are key to the co-brand model. These are often captured in the Retailer Share Arrangements (RSA). For instance, in Q3 2025, these arrangements saw a 12% increase, reflecting strong program performance, including lower net charge-offs. For context, in Q1 2025, the RSA figure was reported as ($895 million), showing the scale of these partner economics.

The revenue streams can be broken down like this:

• Net Interest Income from loan balances: $4.7 billion in Q3 2025.
• Interchange revenue: $266 in Q3 2025.
• Other income (including partner fees): $127 million in Q3 2025.
• Retailer Share Arrangements: Increased 12% year-over-year in Q3 2025.
• Total projected net revenue for 2025: $15.0 billion-$15.1 billion.

Finance: draft the Q4 2025 revenue forecast based on the current payment rate trend by next Tuesday.