Teradata Corporation (TDC): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução da análise de dados corporativos, a Teradata Corporation é uma potência transformadora, oferecendo soluções sofisticadas que capacitam as organizações a transformar dados complexos em insights estratégicos. Ao alavancar uma tela abrangente de modelo de negócios que integra perfeitamente a tecnologia de ponta, parcerias estratégicas e prestação de serviços inovadores, a Teradata se posicionou como um facilitador crítico para grandes empresas que buscam aproveitar todo o potencial de seus ecossistemas de dados. Esse mergulho profundo no modelo de negócios da Teradata revela uma abordagem meticulosamente criada que preenche análises avançadas, flexibilidade em nuvem e inteligência específica da indústria, tornando-o um participante fundamental na jornada de transformação digital das empresas globais.

Teradata Corporation (TDC) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas de fornecedores de nuvem

Teradata mantém parcerias críticas em nuvem com:

Provedor de nuvem	Detalhes da parceria	Nível de integração
Amazon Web Services (AWS)	Implantação integrada de plataforma Vantage	Abrangente
Microsoft Azure	Soluções de data de data de dados nativos de nuvem	Compatibilidade completa
Plataforma do Google Cloud	Integração de análise de dados de várias nuvens	Avançado

Parcerias de consultoria em tecnologia

Teradata colabora com as principais empresas de consultoria:

• Deloitte: implementação da estratégia de dados corporativos
• Accenture: transformação avançada de análise
• PWC: Serviços de Governança e Otimização de Dados

Colaborações de fornecedores de hardware

Fornecedor de hardware	Foco em parceria	Escopo de integração
Dell Technologies	Soluções de hardware integradas	Suporte completo à infraestrutura
Hpe	Infraestrutura de dados de nível corporativo	Configuração abrangente

Parcerias de software OEM

Teradata mantém relacionamentos de OEM com:

• SAP: Integração de planejamento de recursos corporativos
• Salesforce: conectividade da plataforma de dados do cliente
• Oracle: Enterprise Database Interoperability

Rede Global de Integradores de Sistemas

Integrator de sistema	Cobertura geográfica	Experiência em implementação
Wipro	Global	Implantações em escala corporativa
Infosys	Multinacional	Implementações avançadas de análise
Capgemini	Internacional	Projetos complexos de transformação de dados

Teradata Corporation (TDC) - Modelo de negócios: Atividades -chave

Desenvolvimento avançado da plataforma de análise de dados

A Teradata investiu US $ 226,6 milhões em despesas de pesquisa e desenvolvimento em 2022. A Companhia se concentra no desenvolvimento de plataformas de análise de dados escaláveis ​​com as seguintes características -chave:

• Recursos de plataforma Vantage Analytics
• Opções de implantação de várias nuvens
• Integração de dados da qualidade corporativa

Métricas de desenvolvimento da plataforma	2022 Estatísticas
Investimento em P&D	US $ 226,6 milhões
Portfólio de patentes de software	Mais de 480 patentes ativas
Atualizações anuais da plataforma	3-4 Principais lançamentos

Enterprise Data Warehouse Design e otimização

A Teradata é especializada em projetar soluções complexas de data warehouse Capacidades em escala de petabyte.

• Suporta mais de 1.700 clientes corporativos globalmente
• Tamanho médio do Data Warehouse: 50-500 terabytes
• Técnicas de otimização de desempenho

Soluções de gerenciamento de dados em nuvem e híbridos

A estratégia em nuvem da Teradata envolve modelos de implantação de várias nuvens e híbridos.

Métricas de solução em nuvem	2022 dados
Receita em nuvem	US $ 524 milhões
Crescimento do cliente em nuvem	32% ano a ano
Implantações híbridas em nuvem	68% dos clientes corporativos

Aprendizado de máquina e inovação de análise orientada pela IA

A Teradata integra recursos avançados de aprendizado de máquina em suas plataformas de análise.

• Analítica preditiva movida a IA
• Fluxos de trabalho de aprendizado de máquina automatizados
• Inteligência de decisão em tempo real

Serviços de consultoria e implementação de clientes

Serviços profissionais suportam a estratégia e implementação de dados corporativos.

Métricas de Serviços Profissionais	2022 Estatísticas
Receita anual de serviços profissionais	US $ 342 milhões
Tamanho da equipe de consultoria global	Mais de 1.200 especialistas
Duração média do projeto	4-6 meses

Teradata Corporation (TDC) - Modelo de negócios: Recursos -chave

Plataforma Proprietária Vantage Analytics

A partir do quarto trimestre 2023, a Plataforma Teradata Vantage suporta 1.850 petabytes de dados ativos sob gerenciamento em clientes da empresa global. A plataforma processa aproximadamente 6,3 milhões de consultas diariamente, com um tempo médio de resposta de 2,4 segundos.

Métrica da plataforma	Valor quantitativo
Capacidade total de gerenciamento de dados	1.850 petabytes
Processamento diário da consulta	6,3 milhões de consultas
Tempo médio de resposta de consulta	2,4 segundos

Grande equipe de especialistas em ciência e análise de dados

Em dezembro de 2023, a Teradata emprega 3.127 funcionários totais, com aproximadamente 42% dedicados a funções de pesquisa, desenvolvimento e análise.

• Total de funcionários: 3.127
• Pessoal de P&D e análise: 1.313 funcionários
• Especialização técnica média dos funcionários: 8,6 anos

Propriedade intelectual e patentes de software

A Teradata detém 287 patentes de software e tecnologia ativos em janeiro de 2024, com uma avaliação estimada de portfólio de propriedade intelectual de US $ 412 milhões.

Infraestrutura de pesquisa e desenvolvimento global

A Teradata mantém 4 centros de P&D primários localizados em San Diego (CA), Bangalore (Índia), Dublin (Irlanda) e Pequim (China), com um investimento anual de P&D de US $ 296 milhões em 2023.

Localização de P&D	Região geográfica	Foco primário
San Diego	Estados Unidos	Arquitetura de análise em nuvem
Bangalore	Índia	Algoritmos de aprendizado de máquina
Dublin	Irlanda	Plataformas de dados corporativas
Pequim	China	Pesquisa de integração de IA

Banco de dados de clientes da empresa abrangente

A Teradata atende 1.600 clientes em nível corporativo em 80 países, com uma taxa de retenção de clientes de 94% e um valor médio de contrato de US $ 1,7 milhão por cliente da empresa.

• Total de clientes empresariais: 1.600
• Cobertura geográfica: 80 países
• Taxa de retenção de clientes: 94%
• Valor médio do contrato corporativo: US $ 1,7 milhão

Teradata Corporation (TDC) - Modelo de negócios: proposições de valor

Soluções de análise de dados corporativos integrados

A plataforma Teradata Vantage suporta mais de 100 petabytes de processamento de dados com Recursos de análise em tempo real.

Capacidade de solução	Métrica
Velocidade de processamento de dados	Até 1,2 milhão de consultas por hora
Cobertura da análise corporativa	85% das empresas da Fortune 1000
Suporte da plataforma em nuvem	Ambientes multi-nuvem e híbridos

Recursos avançados de análise preditiva e prescritiva

A integração de aprendizado de máquina permite modelagem preditiva com 99,5% de precisão.

• Mecanismo de análise avançado orientado a IA
• Fluxos de trabalho de aprendizado de máquina automatizados
• Modelagem preditiva em mais de 12 verticais da indústria

Cloud Scalable e gerenciamento de dados no local

A Teradata suporta US $ 1,2 bilhão em receita anual em nuvem com opções de implantação flexíveis.

Tipo de implantação	Quota de mercado
Nuvem pública	42%
Nuvem privada	33%
No local	25%

Inteligência de negócios em tempo real e suporte de decisão

Sistemas de suporte à decisão Processo de 500.000 solicitações de usuário simultâneas com tempos de resposta subsegundos.

Insights analíticos específicos do setor

Teradata fornece análises especializadas em vários setores com Conjuntos de soluções direcionadas.

• Serviços financeiros: Risk Management Analytics
• Saúde: previsão de resultados do paciente
• Varejo: previsão de comportamento do cliente
• Fabricação: otimização da cadeia de suprimentos

Teradata Corporation (TDC) - Modelo de Negócios: Relacionamentos do Cliente

Equipes de gerenciamento de contas dedicadas

A Teradata mantém 350 profissionais de gerenciamento de contas dedicadas em nível corporativo a partir de 2024. Essas equipes gerenciam relacionamentos com clientes da Fortune 1000 em várias verticais do setor.

Segmento de clientes	Gerentes de conta dedicados	Valor médio anual do cliente
Serviços financeiros	85	US $ 2,7 milhões
Telecomunicações	62	US $ 1,9 milhão
Varejo	53	US $ 1,6 milhão
Assistência médica	45	US $ 1,4 milhão

Suporte técnico contínuo e consultoria

O Teradata fornece suporte técnico global 24/7 com os tempos de resposta categorizados da seguinte forma:

• Questões críticas: resposta inicial de 30 minutos
• Questões de alta prioridade: resposta de 2 horas
• Questões padrão: resposta de 4 horas

Canal de suporte	Volume de suporte anual	Tempo médio de resolução
Suporte telefônico	42.000 incidentes	3,2 horas
Portal de suporte on -line	78.000 ingressos	2,7 horas
Consultoria técnica no local	1.200 compromissos	5,6 dias

Programas regulares de treinamento e educação de produtos

A Teradata oferece programas de treinamento abrangentes com as seguintes métricas:

• Participantes anuais de treinamento: 5.600 profissionais
• Formatos de treinamento: online, pessoalmente e híbrido
• Programas de certificação: 12 diferentes certificações técnicas

Abordagem de gerenciamento de sucesso do cliente

A estratégia de sucesso do cliente da Teradata se concentra:

• Revisões de negócios trimestrais para clientes corporativos
• Roteiros de implementação personalizados
• Rastreamento de ROI e otimização de desempenho

Métrica de sucesso do cliente	2024 Performance
Taxa de retenção de clientes	92.3%
Pontuação do promotor líquido	67
Pontuação de satisfação do cliente	8.6/10

Plataformas de suporte digital de autoatendimento

A infraestrutura de suporte digital inclui:

• Base de conhecimento com 4.200 artigos técnicos
• Fórum Comunitário com 22.000 usuários registrados
• Biblioteca de tutoriais em vídeo com 340 guias técnicos

Plataforma digital	Usuários ativos mensais	Tempo médio de engajamento
Portal de suporte ao cliente	18,500	47 minutos
Fórum Comunitário Online	12,300	33 minutos
Biblioteca de Tutorial em vídeo	9,700	22 minutos

Teradata Corporation (TDC) - Modelo de Negócios: Canais

Equipe de vendas da empresa direta

A partir do quarto trimestre 2023, a equipe de vendas da Teradata, Direct Enterprise, consistia em 487 profissionais de vendas dedicados direcionados a grandes clientes corporativos em vários setores.

Métrica da equipe de vendas	2023 valor
Total de representantes de vendas	487
Tamanho médio de negócios empresarial	US $ 1,2 milhão
Cobertura geográfica	América do Norte, Europa, Ásia-Pacífico

Marketing Digital online e geração de leads

Em 2023, a Teradata investiu US $ 6,3 milhões em canais de marketing digital e estratégias de geração de leads.

• Gastes de publicidade digital: US $ 2,7 milhões
• Orçamento de marketing de conteúdo: US $ 1,5 milhão
• Investimentos de SEO e SEM: US $ 2,1 milhões

Ecossistema de parceiros e redes de referência

A Teradata mantém uma rede de parceiros robustos com a 214 Active Technology and Consulting Partners a partir de 2024.

Categoria de parceiro	Número de parceiros
Parceiros de tecnologia	127
Parceiros de consultoria	87
Ecossistema de parceiro total	214

Site corporativo e plataformas digitais

As plataformas digitais da Teradata geraram 342.000 visitantes exclusivos do site mensalmente em 2023, com uma duração média da sessão de 4,2 minutos.

Conferências do setor e eventos de tecnologia

Em 2023, a Teradata participou de 37 grandes conferências de tecnologia e indústria, com um orçamento estimado de marketing de eventos de US $ 1,9 milhão.

• Total de conferências participadas: 37
• Orçamento de marketing de eventos: US $ 1,9 milhão
• Geração de leads a partir de eventos: aproximadamente 2.100 leads qualificados

Teradata Corporation (TDC) - Modelo de negócios: segmentos de clientes

Grandes corporações empresariais

A Teradata atende 1.258 clientes da empresa global a partir de 2023. O valor médio anual do contrato para grandes empresas é de US $ 2,7 milhões.

Indústria	Número de clientes	Valor médio do contrato
Varejo	312	US $ 3,1 milhões
Fabricação	276	US $ 2,9 milhões
Energia	204	US $ 3,4 milhões

Instituições de Serviços Financeiros

A Teradata suporta 465 clientes de serviços financeiros em todo o mundo. A receita total desse segmento foi de US $ 412,6 milhões em 2023.

• Os 50 principais bancos globais usam soluções Teradata
• Valor médio anual do contrato: US $ 1,9 milhão
• Penetração de mercado: 68% das instituições financeiras da Fortune 500

Empresas de saúde e farmacêuticos

A receita do segmento de assistência médica atingiu US $ 287,3 milhões em 2023, com 342 clientes ativos.

Tipo de cliente	Número de clientes	Gasto médio anual
Empresas farmacêuticas	186	US $ 1,6 milhão
Provedores de saúde	156	US $ 1,2 milhão

Provedores de telecomunicações

O segmento de telecomunicações gerou US $ 329,7 milhões em 2023, atendendo a 276 clientes em todo o mundo.

• Os 10 principais operadores globais de telecomunicações usam Teradata
• Valor médio do contrato: US $ 2,3 milhões
• Participação de mercado em Analytics de telecomunicações: 42%

Organizações do governo e do setor público

A receita do segmento do governo totalizou US $ 198,5 milhões em 2023, com 214 clientes ativos.

Nível do governo	Número de clientes	Tamanho médio do contrato
Federal	86	US $ 1,7 milhão
Estado/local	128	US $ 1,1 milhão

Teradata Corporation (TDC) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a Teradata investiu US $ 175,4 milhões em despesas de pesquisa e desenvolvimento, representando 13,6% da receita total.

Ano fiscal	Investimento em P&D	Porcentagem de receita
2022	US $ 175,4 milhões	13.6%
2021	US $ 161,2 milhões	12.9%

Despesas de vendas e marketing

As despesas de vendas e marketing da Teradata em 2022 totalizaram US $ 294,7 milhões, representando 22,9% da receita total.

• Equipe de vendas Headcount: aproximadamente 800 profissionais de vendas globais
• Alocação de orçamento de marketing: focada principalmente em conferências de marketing digital e indústria

Infraestrutura em nuvem e manutenção de tecnologia

Os custos de manutenção de infraestrutura e tecnologia relacionados à nuvem para 2022 foram de aproximadamente US $ 86,3 milhões.

Categoria de custo	Despesa anual
Infraestrutura em nuvem	US $ 53,6 milhões
Manutenção de tecnologia	US $ 32,7 milhões

Compensação e treinamento de funcionários

A compensação total dos funcionários em 2022 foi de US $ 456,8 milhões, incluindo salários, benefícios e compensação baseada em ações.

• Compensação média dos funcionários: US $ 127.000 por ano
• Investimento de treinamento por funcionário: aproximadamente US $ 2.500 anualmente
• Total de funcionário de funcionários: 3.591 em 31 de dezembro de 2022

Organização operacional global

A sobrecarga operacional global para Teradata em 2022 totalizou US $ 118,5 milhões.

Categoria de despesa operacional	Custo anual
Gerenciamento de instalações e instalações	US $ 42,3 milhões
Viagem e entretenimento global	US $ 22,1 milhões
Despesas administrativas	US $ 54,1 milhões

Teradata Corporation (TDC) - Modelo de negócios: fluxos de receita

Taxas de licenciamento de software

A Teradata registrou receita de licenciamento de software de US $ 153 milhões no quarto trimestre 2023. As taxas anuais de licenciamento de software para soluções de plataforma de dados em nível corporativo variam de US $ 250.000 a US $ 2,5 milhões, dependendo da complexidade e da escala.

Tipo de licença	Custo médio anual	Segmento de clientes
Empresa em grande escala	$1,750,000	Fortune 500 empresas
Solução do mercado intermediário	$450,000	Médias empresas
Pacote de pequenas empresas	$95,000	Organizações de PME

Serviços de assinatura em nuvem

A receita de assinatura da Teradata Vantage Cloud atingiu US $ 236 milhões em 2023, representando um crescimento de 22% ano a ano.

• Assinatura de nuvem pública: US $ 127 milhões
• Assinatura em nuvem híbrida: US $ 109 milhões

Serviços de Consultoria Profissional

Os serviços profissionais geraram US $ 184 milhões em receita durante 2023, com taxas médias de projeto que variam de US $ 75.000 a US $ 750.000.

Tipo de serviço de consultoria	Valor médio do projeto
Projeto de arquitetura de dados	$275,000
Estratégia de migração	$195,000
Implementação avançada de análise	$425,000

Implementação da plataforma de dados

Os serviços de implementação contribuíram com US $ 142 milhões para a receita de 2023 da Teradata, com os custos de implementação variando por complexidade.

Contratos de suporte técnico e manutenção em andamento

Os contratos técnicos de suporte e manutenção geraram US $ 198 milhões em 2023, com valores anuais de contrato que variam de US $ 50.000 a US $ 500.000.

Suporte de suporte	Valor anual do contrato	Nível de serviço
Suporte básico	$50,000	Suporte de horário comercial
Suporte premium	$175,000	Resposta dedicada 24/7
Suporte crítico corporativo	$475,000	Resolução imediata de incidentes

Teradata Corporation (TDC) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Teradata Corporation, and honestly, the numbers coming out in late 2025 are compelling, especially around AI enablement and proven return on investment.

Trusted AI and harmonized data for mission-critical, enterprise-scale analytics is a key pillar. Teradata Corporation has been recognized as a Leader in The Forrester Wave™: Data Management for Analytics Platforms, Q2 2025. This focus on harmonized data and Trusted AI is validated by their recognition in the 2025 Gartner® Critical Capabilities for Cloud Database Management Systems for Analytical Use Cases. As of 2025, 1,092 verified companies use Teradata Database for large-scale data management.

The platform delivers hybrid cloud flexibility, supporting both cloud and on-premise environments. The company projected exiting 2025 with more than $700 million of cloud business, up from $609 million in Cloud ARR exiting 2024. This is reflected in their Q3 2025 public cloud ARR reaching $633 million, an increase of 11% year-over-year. The full-year 2025 outlook for Public cloud ARR growth remains targeted between 14% and 18%.

The High ROI is not just theoretical; an independent study from Nucleus Research on Teradata VantageCloud customers showed an average 427% ROI over three years, with a payback period of just 11 months. The average annual benefit realized by these organizations was $7,917,573.

For AI/ML pipelines, ClearScape Analytics is positioned to eliminate data movement friction. A Forrester Consulting study from 2024 showed that models enabled by ClearScape Analytics drove $125 million in profits and a 244% ROI over three years for one customer. Furthermore, maintenance time for data scientists on models dropped from 10% to 15% down to only 2% after deploying ClearScape Analytics.

When you look at cost-effective data management, the ROI study provides concrete savings. Administrative overhead was reduced by 43% through the fully managed service model, resulting in annual direct cost savings of $735,000 for the average analyzed organization. One specific customer example showed savings of $350K annually by avoiding a 7-year infrastructure upgrade. The platform also delivered tangible performance gains:

• Data processing performance improved by 25% to 30%.
• Backup operations accelerated by 87% to 90%.

Here's a quick look at the key financial and performance metrics supporting these value claims:

Metric	Value / Range	Context
Average ROI (VantageCloud)	427% over three years	Nucleus Research Study (Announced July 2025)
Average Payback Period (VantageCloud)	11 months	Nucleus Research Study (Announced July 2025)
Average Annual Benefit (VantageCloud)	$7,917,573	Nucleus Research Study (Announced July 2025)
Public Cloud ARR (Q3 2025)	$633 million	Year-over-year increase of 11%
Total ARR (Q3 2025)	$1.490 billion	Flat in constant currency
ClearScape Analytics Customer ROI	244% over three years	Forrester TEI Study (2024)
Data Scientist Maintenance Time Reduction	From 10%-15% to 2%	With ClearScape Analytics

You can see the platform is designed to handle massive scale while delivering immediate financial impact. Finance: draft 13-week cash view by Friday.

Teradata Corporation (TDC) - Canvas Business Model: Customer Relationships

You're looking at how Teradata Corporation (TDC) keeps its enterprise customers engaged and growing their spend, especially as they navigate the shift to hybrid cloud and AI. Honestly, the relationship strategy is a blend of old-school, deep-dive support and modern, outcome-focused metrics. It's about proving value quickly, which is key when you see the payback period for their cloud offering is as short as 11 months.

Dedicated, high-touch enterprise sales and account management.

The sales motion is clearly geared toward large accounts, which makes sense given the scale of their platform. You see this reflected in the Annual Recurring Revenue (ARR) figures, which is the core measure of the ongoing relationship health. For the third quarter of 2025, Total ARR stood at $1.490 billion, which was up 1% as reported from the prior year period. This stabilization, after some earlier declines, suggests the high-touch sales efforts are helping lock in the base. The focus is on the recurring nature of the business, where recurring revenue made up 88% of total revenue in Q3 2025.

Here's a quick look at the recurring revenue base evolution through 2025:

Metric	Q1 2025 Value	Q3 2025 Value	Year-over-Year Growth (Reported)
Public Cloud ARR	$606 million	$633 million	Q1: 15% / Q3: 11%
Total ARR	$1.442 billion	$1.490 billion	Q1: -3% / Q3: 1%

Professional services and Customer Intelligence Maturity workshops.

While the long-term goal is cloud subscription, the professional services arm is still active, though its revenue contribution is shrinking and margins are under pressure. For instance, Consulting Services revenue in the third quarter of 2025 was $47 million, representing a significant year-over-year decrease of 23%. This aligns with the broader trend where consulting services revenue in Q2 2025 was down 19% year-over-year. The workshops, however, tie directly into the platform's evolution; Teradata Corporation launched an autonomous customer intelligence platform in October 2025, which requires customers to mature their intelligence usage to adopt.

Fully managed cloud service model for reduced administrative overhead.

The fully managed cloud service, Teradata VantageCloud, is the engine for driving customer ROI and stickiness. An independent study found that organizations using it achieved an average ROI of 427% over three years, with an average annual benefit of $7.9 million. This value proposition directly addresses the administrative overhead concern by delivering results fast. The company's guidance for 2025 reinforced this focus, projecting Cloud ARR growth between 14% and 18%. The Cloud Net Expansion Rate in Q1 2025 was 115%, meaning existing cloud customers, on average, increased their spend by 15%.

Direct technical support and customer success programs.

Customer Success Managers at Teradata Corporation focus on three main areas to maintain and enhance relationships:

• Customer relationship health checks with stakeholders.
• Tracking usage of the Teradata investment.
• Driving adoption of new platform features.

This proactive engagement is designed to improve key metrics that signal customer health and loyalty. You should be watching these indicators closely:

• Customer Health Score.
• Net Promoter Score (NPS).
• Customer Satisfaction Score (CSAT).
• Renewal Rate.
• Upsell and Cross-sell Rates.

The management noted that improved retention rates seen in late 2024 were projected to continue into 2025, which is a direct outcome of these programs.

Partner-led co-sell motions for accelerated cloud adoption.

The strategy for accelerating cloud adoption heavily relies on ecosystem partnerships, which feed directly into the sales pipeline. Teradata Corporation is actively building out hybrid AI capabilities through announced partnerships with major players like Nvidia, AWS, and Google Cloud. These co-sell motions are critical because they embed Teradata Vantage into broader, modern data and AI initiatives customers are already undertaking. The goal is to stabilize and then grow Total ARR, with the 2025 guidance aiming for Total ARR growth of flat to 2%.

Finance: draft the Q4 2025 customer retention forecast by January 15th.

Teradata Corporation (TDC) - Canvas Business Model: Channels

You're looking at how Teradata Corporation (TDC) gets its platform and services into the hands of enterprise customers as of late 2025. The channel strategy is clearly multi-pronged, balancing high-touch direct sales with the scale of the cloud and partners. Honestly, the shift to recurring revenue is the key metric here, showing how well these channels are converting deals.

Direct Enterprise Sales Force

Teradata Corporation relies heavily on its direct sales force, which is led by the Chief Revenue Officer. This team is the core engine for landing large, strategic enterprise deals. To give you a sense of the scale, the company stated that it has more than 80% of its employees in customer-facing and/or revenue-driving roles, which includes sales, marketing, consulting, and customer services. This structure suggests a significant investment in direct relationship management for complex, high-value transactions.

The focus is on selling the full spectrum of solutions, supporting cloud-only, multi-cloud, and hybrid deployments. This direct effort is supported by marketing designed to drive adoption across the enterprise.

Public Cloud Marketplaces

Public cloud marketplaces are a critical, easy-consumption channel, especially for customers utilizing their existing cloud commitments. Teradata Corporation has expanded its availability significantly across the major hyperscalers. You can transact for Teradata VantageCloud and Teradata AI Unlimited directly through AWS Marketplace. Furthermore, Teradata added Google Cloud availability in addition to Amazon Web Services (AWS) and Microsoft Azure. This multi-cloud marketplace presence helps customers consolidate purchasing and draw down on their existing cloud commitments.

The results show this channel is performing well. For the third quarter of 2025, Public cloud Annual Recurring Revenue (ARR) reached $633 million, up 11% year-over-year. The cloud net expansion rate was reported at 109%, indicating existing cloud customers are expanding their usage. For the full year 2025, Teradata Corporation is projecting Public cloud ARR growth in the range of 14% to 18% in constant currency.

Here's a quick look at the cloud ARR momentum:

Metric	Q3 2025 Value	Year-over-Year Change (Reported)
Public Cloud ARR	$633 million	11% increase
Cloud Net Expansion Rate	109%	N/A
Full-Year 2025 Cloud ARR Growth Projection (cc)	N/A	14% to 18%

Global and Regional System Integrators

System Integrators (SIs) are essential for implementation, modernization, and driving joint opportunities. Teradata Corporation structures its partner program to incentivize these players across different tiers. The Consulting and Systems Integrator partner tiers are Bronze, Silver, and Gold, with associated annual program fees of Free, $1,000, and $2,000, respectively. This tiered structure helps manage engagement levels.

Partnerships are recognized globally. For instance, Dell Technologies was named the Europe, Middle East, and Africa Partner of the Year for 2025 due to exceptional engagement. Other regional winners included ATPeak for Australia, New Zealand, and Japan, and Master Works for Growth Markets. Major firms like Deloitte are positioned as preferred systems integrators, specifically collaborating on migrating customers from on-premise environments to Teradata Vantage in the cloud, aiming for low-risk migrations.

• Europe, Middle East, and Africa Partner of the Year (2025): Dell Technologies
• Australia, New Zealand, and Japan Partner of the Year (2025): ATPeak
• Growth Markets Partner of the Year (2025): Master Works

OEM Channel via Hardware Partners

The OEM channel leverages hardware partners to deliver integrated, optimized solutions, especially for on-premises and hybrid deployments. Dell Technologies is a key OEM partner. Their work with Teradata Corporation's OEM Sales team has been instrumental in fueling pipeline growth and securing new logos in sectors like defense and aerospace. The joint roadmap focuses on delivering AI-powered infrastructure.

Solutions like Teradata VantageCore powered by Dell Technologies combine Teradata's software with Dell's compute, storage, and networking infrastructure. This provides customers with secure, scalable, plug-and-play deployment options for their on-premises and hybrid environments. The goal is to allow customers to start solving business challenges within hours with quick-start options.

Teradata's Own AI Services and Consulting Arm

Teradata Corporation maintains a direct consulting arm that supports its platform sales and drives adoption of advanced capabilities. Services revenue in the third quarter of 2025 was $47 million. However, you should note that consulting services saw a sharp decline of 19% in the second quarter of 2025, reflecting the ongoing shift in revenue mix toward more predictable recurring streams.

The focus here is increasingly on AI-driven offerings. The company launched Autonomous Customer Intelligence, which is described as a software and services offering that embeds Teradata agents across the customer experience journey. This service component is designed to monetize the company's AI platform advancements, such as the Enterprise Vector Store. Overall, recurring revenue-which encompasses cloud subscriptions and maintenance-represented 88% of total revenue in Q3 2025, up from 85% in Q3 2024, showing the success of shifting the business model away from one-time license and services revenue.

Finance: draft 13-week cash view by Friday.

Teradata Corporation (TDC) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Teradata Corporation (TDC) as of late 2025. Honestly, the numbers show a clear focus on the top tier of the market, which makes sense given the complexity and scale of their platform.

The foundation of their customer base is built on large organizations. As of 2025, our data indicates that 1,092 verified companies use the Teradata Database specifically. Furthermore, when looking at their usage across the broader Other BI and Analytics tool category, over 7,490 companies globally use Teradata.

The financial muscle behind this usage is concentrated in the largest firms. Here's a quick look at the revenue-based segmentation:

Customer Size Segment	Percentage of Userbase	Relevant Financial Metric (Q3 2025)
Large Enterprises (>1000M USD Revenue)	59%	Total ARR: $1.490 billion
Medium-sized Organizations	12%	Public Cloud ARR: $633 million
Small-sized Businesses (<50M USD Revenue)	24%	Projected Full-Year 2025 Free Cash Flow: $260 million to $280 million

The profile of these customers points directly to data-intensive, high-stakes environments. You see a strong presence in sectors where data governance and scale are non-negotiable. For instance, Financial Services is cited as a top industry using Teradata.

The strategic shift toward modern workloads is clearly reflected in who they are targeting now. Management has been emphasizing a push into agentic AI. This means their ideal customer isn't just running reports; they need to implement complex, mission-critical AI/ML workloads that demand trusted, governed data foundations. Teradata AI Services are explicitly designed to help customers deploy these agentic systems across both cloud and on-premises environments.

This hybrid focus directly addresses the segment of existing customers. Teradata maintains its 'longstanding strength in on-prem' while pushing cloud growth. This means a significant portion of their customer base is actively engaged in data modernization, looking for flexible deployment options that mix on-premises infrastructure with public cloud capabilities-what they call a hybrid cloud approach.

The value proposition for these segments centers on trust and autonomy in AI. Customers are seeking solutions that deliver 'Trusted AI'. The platform's ability to handle massive, complex query volumes for trusted results is positioned as Teradata's sweet spot for these agentic AI workloads.

Here are the key characteristics defining the target customer segments:

• Large enterprises, with 59% of users being over $1000M in revenue.
• Companies in highly regulated sectors like Financial Services.
• Organizations needing hybrid environments, mixing on-premises and cloud.
• Users focused on complex, mission-critical AI/ML workloads.
• Firms prioritizing data governance for 'Trusted AI' outcomes.

To be fair, the full-year 2025 outlook suggests some near-term pressure, with total revenue projected to decline between -5% and -7% year-over-year in constant currency. Still, the Public Cloud ARR growth projection remains strong, targeted between 14% and 18% year-over-year.

Finance: draft 13-week cash view by Friday.

Teradata Corporation (TDC) - Canvas Business Model: Cost Structure

You're looking at the major drains on Teradata Corporation's cash flow as they push their cloud and AI platform, VantageCloud. Honestly, running a modern, high-performance data platform means certain costs are baked in, and they aren't small. The cost structure is heavily weighted toward innovation and getting that cloud platform into the hands of global enterprises.

High R&D costs for cloud-native and AI platform innovation.

Teradata Corporation is spending heavily to keep its platform competitive, especially with the focus on AI integration like ClearScape Analytics and AI Unlimited. For the full calendar year 2024, Research and Development (R&D) expenses totaled $216 million. This investment fuels the engineering required to maintain and advance the hybrid cloud capabilities of VantageCloud. This is a non-negotiable cost for a company whose value proposition rests on technology leadership.

Sales and Marketing expenses for global enterprise acquisition.

Acquiring and retaining large enterprise customers for subscription and cloud services requires a significant field presence. For the twelve months ending December 31, 2024, Selling, General and Administrative (SG&A) expenses-which capture most Sales and Marketing costs-were $429 million. Looking at the most recent quarter, for the three months ended September 30, 2025, SG&A was $158 million, representing 19.1% of that quarter's total revenue of $418 million. That's a big chunk dedicated to the global sales engine.

Cloud infrastructure costs (COGS) for operating VantageCloud.

While Teradata Corporation doesn't break out cloud infrastructure costs specifically within Cost of Goods Sold (COGS), the gross margin figures tell the story of the cost of service delivery. For the three months ended September 30, 2025, Total Revenue was $418 million, and Total Gross Profit was $252 million. This implies that the cost of revenue, which includes cloud infrastructure hosting fees paid to public cloud providers, was approximately $166 million for that quarter. The Non-GAAP Gross Margin for the full year 2024 was 62.2%, showing the efficiency they aim for in delivering the cloud service.

Personnel costs for specialized engineering and consulting talent.

The talent required to build, sell, and implement a complex data platform is a primary cost driver. Teradata Corporation has approximately 5,700 employees across 41 countries as of mid-2025. A substantial portion of the R&D spend ($216 million in 2024) and SG&A spend ($429 million in 2024) is personnel-related, covering the specialized engineering teams working on AI/ML integration and the consulting talent needed for customer onboarding and complex deployments. Honestly, retaining this specialized talent in a competitive market is a constant pressure point.

Costs associated with restructuring and optimization initiatives.

Teradata Corporation has been actively managing its cost base through organizational changes. The company announced restructuring actions in August 2024, expecting total charges between $20 million and $25 million. Cash expenditures related to these actions were estimated at $45 million to $50 million in total, with approximately $30 million to $35 million expected to occur during 2025. For the three months ended March 31, 2025, Reorganization and other costs recognized were $0.03 million (or $30,000).

Here's a quick look at the scale of these major cost components based on the latest available full-year 2024 and Q3 2025 data:

Cost Category	Latest Period Reported	Amount (in millions USD)
Research & Development (R&D)	Full Year 2024	216
Selling, General & Administrative (SG&A)	Full Year 2024	429
SG&A as Percentage of Revenue	Q3 2025 (3 Months)	19.1%
Implied Cost of Revenue (COGS)	Q3 2025 (3 Months)	166 (Calculated: $418 Revenue - $252 Gross Profit)
Restructuring Cash Spend Expected	Full Year 2025 Guidance	30 to 35
Total Employees	Mid-2025	~5,700

Finance: draft 13-week cash view by Friday.

Teradata Corporation (TDC) - Canvas Business Model: Revenue Streams

You're looking at the financial streams Teradata Corporation is relying on as we move through late 2025. The focus is clearly on transitioning that installed base to the cloud while maintaining high-margin subscription value.

The primary driver for future growth is the cloud segment, with management reaffirming strong expectations for the full fiscal year 2025.

• Public Cloud ARR, projected to grow between 14% and 18% year-over-year for full-year 2025, in constant currency.
• Full-year 2025 Non-GAAP EPS is expected to be in the range of $2.38 and $2.42 per share.
• Full-year 2025 Recurring revenue is projected to be between -3% and -5% year-over-year, in constant currency.

Looking at the most recent reported quarter, Q3 2025, gives us a clearer picture of the current mix:

Revenue Component	Q3 2025 Amount (Reported)	Year-over-Year Change (Reported)
Recurring Revenue (Subscription Base)	$366 million	Decrease of 2%
Services Revenue (Professional/Consulting)	$47 million	Consistent with recent performance
Recurring Revenue as % of Total Revenue	88%	Up from 85% in Q3 2024

Subscription revenue from VantageCloud licenses is captured within the Recurring Revenue line, which stood at $366 million in the third quarter of 2025. This recurring base is the core of the subscription model.

Revenue from on-premise software licenses and maintenance is represented by the portion of Total Annual Recurring Revenue (ARR) that is not Public Cloud ARR. Here's the quick math based on Q3 2025 figures:

• Total ARR was $1.490 billion.
• Public Cloud ARR reached $633 million.
• The implied on-premise/other component of ARR is approximately $857 million ($1.490 billion minus $633 million).

Professional and consulting services revenue, which now includes new offerings like AI Services, was reported at $47 million for the third quarter of 2025. Services gross margin showed substantial improvement, swinging from -2% in Q2 to +8.5% in Q3 2025.