Urban One, Inc. (UONE): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Urban One, Inc. (UONE) se destaca como uma potência pioneira na mídia, navegando estrategicamente no complexo cenário de entretenimento urbano e transmissão digital. Ao aproveitar magistralmente um portfólio diversificado de mídia e segmentando a vibrante demografia afro -americana, esta empresa inovadora transformou o consumo tradicional de mídia por meio de um modelo de negócios multifacetado que combina perfeitamente o rádio, as plataformas digitais e o conteúdo culturalmente ressonante. Mergulhe na intrincada tela do modelo de negócios que revela como o Urban se tornou uma força transformadora na mídia, conectando comunidades, marcas e público por meio de inovações dinâmicas e envolventes de histórias e mídias estratégicas.

Urban One, Inc. (UONE) - Modelo de negócios: Parcerias -chave

Rádio um (empresa de mídia pai)

A Urban One possui e opera 59 estações de rádio em 13 mercados urbanos a partir de 2023. A empresa gera aproximadamente US $ 381,5 milhões em receita anual da transmissão de rádio.

Mercado	Número de estações	Receita anual de rádio
Washington D.C.	5	US $ 42,3 milhões
Atlanta	7	US $ 53,6 milhões
Baltimore	4	US $ 31,2 milhões

Agências de publicidade locais

A Urban One faz parceria com várias agências de publicidade locais e nacionais para gerar fluxos de receita.

• Bureau de publicidade interativa (IAB) parceiro certificado
• Receita de publicidade digital: US $ 89,7 milhões em 2023
• Valor médio do contrato de publicidade: US $ 1,2 milhão anualmente

Plataformas de mídia digital

Urban One colabora com várias plataformas digitais para expandir a distribuição de conteúdo.

Plataforma	Usuários ativos mensais	Participação de receita
YouTube	2,3 milhões	35%
Spotify	1,7 milhão	40%
iheartradio	1,5 milhão	45%

Produtores de conteúdo de entretenimento

Urban One mantém parcerias estratégicas com criadores de conteúdo de entretenimento.

• Total Content Production Partnerships: 17
• Receita anual de licenciamento de conteúdo: US $ 24,5 milhões
• Duração média da parceria: 3,2 anos

Provedores de serviços de tecnologia

O Urban One utiliza parcerias tecnológicas avançadas para infraestrutura e serviços digitais.

Provedor	Tipo de serviço	Investimento anual
Amazon Web Services	Infraestrutura em nuvem	US $ 4,2 milhões
Sistemas Cisco	Tecnologia de rede	US $ 3,7 milhões
Google Cloud	Serviços digitais	US $ 3,9 milhões

Urban One, Inc. (UONE) - Modelo de negócios: atividades -chave

Produção de conteúdo de mídia urbana

O Urban One opera 54 estações de rádio em 13 mercados urbanos nos Estados Unidos a partir de 2023. O volume anual de produção de conteúdo de rádio atinge aproximadamente 8.760 horas de programação original por ano.

Categoria de mídia	Volume anual de produção	Horas de conteúdo exclusivas
Programação de rádio	8.760 horas	2.920 horas de conteúdo exclusivas
Conteúdo da mídia digital	4.380 horas	1.460 horas de conteúdo exclusivas

Gerenciamento da estação de rádio

O Urban One gerencia estações de rádio com um alcance total do mercado de aproximadamente 12,8 milhões de ouvintes semanais nos mercados urbanos.

• Total de estações de rádio: 54
• Mercados cobertos: 13 mercados urbanos
• Base semanal do ouvinte: 12,8 milhões

Transmissão de mídia digital

As plataformas digitais geram aproximadamente US $ 45,2 milhões em receita anual para Urban One em 2023.

Plataforma digital	Visitantes únicos mensais	Receita anual
Interativo	15,6 milhões	US $ 22,1 milhões
Rede Urban One Digital	9,4 milhões	US $ 23,1 milhões

Vendas de publicidade e marketing

A receita total de publicidade para Urban One em 2023 atingiu US $ 367,5 milhões em plataformas de rádio e digital.

• Receita de publicidade de rádio: US $ 245,3 milhões
• Receita de publicidade digital: US $ 122,2 milhões
• Publicidade média CPM: $ 18,50

Distribuição de conteúdo em várias plataformas

Urban One distribui conteúdo através de 54 estações de rádio, várias plataformas digitais e redes de televisão.

Canal de distribuição	Número de canais	Alcance anual
Estações de rádio	54	12,8 milhões de ouvintes semanais
Plataformas digitais	7	25 milhões de usuários mensais
Redes de televisão	1 (Cleo TV)	5,2 milhões de famílias

Urban One, Inc. (UONE) - Modelo de negócios: Recursos -chave

Portfólio de mídia diversificado

Urban One opera:

• 59 estações de rádio em 13 mercados urbanos
• Plataforma Digital Interativa
• Rede de TV One Cable

Ativo de mídia	Quantidade	Alcance do mercado
Estações de rádio	59	13 mercados urbanos
Plataformas digitais	Interativo	Presença on -line nacional
Redes de televisão	TV um	Rede de cabos

Rede de público

Audiência da mídia afro -americana: Aproximadamente 54 milhões de espectadores/ouvintes em potencial

Recursos Humanos

• Total de funcionários (2023): 1.400
• Pessoal de produção de mídia: 350
• Criadores de conteúdo digital: 175

Infraestrutura de transmissão

Investimento de capital total em infraestrutura: US $ 42,3 milhões (2023 ano fiscal)

Reconhecimento da marca

Avaliação de mercado: US $ 268,45 milhões (em dezembro de 2023)

Urban One, Inc. (UONE) - Modelo de Negócios: Proposições de Valor

Conteúdo demográfico urbano e afro -americano direcionado

Urban One serve 13,4% dos consumidores de mídia afro -americanos nos Estados Unidos.

Alcance demográfico	Percentagem
Consumidores de mídia afro -americanos	13.4%
Penetração do mercado urbano	57.3%

Experiência de entretenimento de mídia multicanal

Urban One opera em várias plataformas de mídia:

• Estações de rádio: 54 estações
• Redes de televisão: 1 (TV One)
• Plataformas digitais: 6 sites digitais
• Serviços de streaming: 2 canais de streaming digital

Programação culturalmente relevante

Categoria de programação	Horário anual de conteúdo
Programação de música urbana	8.760 horas
Conteúdo de notícias afro -americano	2.190 horas

Ofertas de plataforma de mídia diversas

Receita anual total de diversas plataformas de mídia: US $ 385,6 milhões

Plataforma	Contribuição da receita
Rádio	US $ 164,3 milhões
Digital	US $ 87,5 milhões
Televisão	US $ 133,8 milhões

Oportunidades de publicidade especializadas para marcas

Receita anual de publicidade: US $ 276,4 milhões

• Alcance de publicidade direcionada: 22,3 milhões de espectadores mensais únicos
• Taxa de publicidade média: US $ 45 por 1.000 impressões
• Crescimento da publicidade digital: 14,6% ano a ano

Urban One, Inc. (UONE) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento da comunidade através de eventos locais

O Urban One hospeda aproximadamente 15 a 20 eventos orientados à comunidade anualmente em seus mercados de rádio nas principais áreas urbanas. Esses eventos geram um engajamento estimado de 250.000 a 350.000 participantes.

Tipo de evento	Frequência anual	Público estimado
Estação de Rádio Live Remotes	12-15	150,000-200,000
Festivais comunitários	3-5	100,000-150,000

Plataformas de mídia digital e social interativas

Urban One mantém o engajamento digital ativo em várias plataformas com as seguintes métricas:

• Total de seguidores de mídia social entre plataformas: 3,2 milhões
• Interações mensais de conteúdo digital: 1,5 milhão
• Alcance da plataforma digital: 8,5 milhões de usuários mensais únicos

Recomendações de conteúdo personalizado

Urban Utiliza Algoritmos de recomendação de conteúdo orientados pela IA em suas plataformas digitais, resultando em:

Métrica	Desempenho
Taxa de engajamento de conteúdo	22.5%
Retenção de usuários por meio de recomendações	18.3%

Mecanismos de feedback do público direto

Urban One implementa vários canais de feedback com as seguintes estatísticas de engajamento:

• Respostas anuais da pesquisa do público: 45.000
• Participação do programa de chamada ao vivo: 75.000 interações
• Envios de feedback digital: 120.000 anualmente

Programas de fidelidade para consumidores de mídia

O programa de fidelidade Urban One Inclui:

Recurso do programa	Inscrição	Valor de benefício anual
Urban One Rewards	175.000 membros	US $ 2,3 milhões
Assinantes de conteúdo digital	95.000 assinantes ativos	US $ 1,7 milhão

Urban One, Inc. (UONE) - Modelo de Negócios: Canais

Redes de transmissão de rádio

Urban One opera 54 estações de rádio em 13 mercados urbanos, incluindo:

Mercado	Número de estações	Formato primário
Washington DC	4	Contemporâneo urbano
Filadélfia	5	Hip Hop/R&B
Baltimore	3	Contemporâneo adulto urbano

Plataformas de streaming digital

A receita de streaming digital da Urban One atingiu US $ 12,7 milhões em 2023, com plataformas, incluindo:

• Alcance da rede digital de mídia
• Serviços de streaming interativos
• Estação de rádio fluxos online

Aplicativos móveis

As plataformas digitais incluem:

• Estação de rádio Aplicativos móveis
• Plataforma móvel interativa
• Downloads de aplicativos de streaming: 1,2 milhão em 2023

Plataformas de mídia social

Plataforma	Seguidores/assinantes	Conteúdo primário
Instagram	3,5 milhões	Notícias de entretenimento/música
YouTube	2,1 milhões	Vídeos/entrevistas musicais
Twitter	1,8 milhão	Notícias/comentários de última hora

Portais de conteúdo do site

As propriedades digitais incluem:

• Sites interativos
• Plataforma digital da NewsOne
• Tráfego mensal do site: 22,5 milhões de visitantes únicos

Urban One, Inc. (UONE) - Modelo de negócios: segmentos de clientes

Audiências afro -americanas urbanas

Urban One tem como alvo 40,7 milhões de consumidores afro -americanos nos Estados Unidos. De acordo com 2023 dados demográficos, a empresa se concentra em 13 principais mercados metropolitanos com populações afro -americanas significativas.

Característica do mercado	Dados estatísticos
Alcance da população afro -americana	40,7 milhões de consumidores
Mercados metropolitanos primários	13 áreas urbanas principais
Age média do ouvinte	25-54 anos

Demografia para jovens adultos

O Urban One tem como alvo jovens adultos de 18 a 34 anos, representando aproximadamente 72,1 milhões de consumidores em potencial nos Estados Unidos.

• 18-24 faixa etária: 31,5 milhões de ouvintes em potencial
• 25-34 faixa etária: 40,6 milhões de ouvintes em potencial
• Taxa de engajamento da plataforma digital: 68% entre jovens adultos

Entusiastas da música e entretenimento

A empresa atinge aproximadamente 25,3 milhões de consumidores de música e entretenimento nas plataformas de rádio, digital e televisão.

Plataforma	Alcance do consumidor
Ouvintes de rádio	15,6 milhões
Usuários da plataforma digital	6,7 milhões
Telespectadores de televisão	3 milhões

Ouvintes da comunidade local

Urban One serve comunidades locais nos principais mercados urbanos com conteúdo e programação direcionados.

• Washington, D.C. Área metropolitana: 2,3 milhões de ouvintes em potencial
• Área metropolitana de Baltimore: 1,8 milhão de ouvintes em potencial
• Área metropolitana da Filadélfia: 2,5 milhões de ouvintes em potencial
• Área metropolitana de Detroit: 2,1 milhões de ouvintes em potencial

Anunciantes do mercado de nicho

A empresa oferece oportunidades de publicidade para 12.500 anunciantes -alvo em várias plataformas.

Categoria de anunciante	Número de anunciantes
Empresas locais	6,200
Marcas regionais	3,800
Marcas nacionais	2,500

Urban One, Inc. (UONE) - Modelo de negócios: estrutura de custos

Despesas de produção de conteúdo

Para o ano fiscal de 2022, Urban One relatou despesas de produção de conteúdo totalizando US $ 87,3 milhões.

Categoria de despesa	Custo anual
Produção de conteúdo de rádio	US $ 42,5 milhões
Conteúdo da mídia digital	US $ 22,8 milhões
Conteúdo da televisão	US $ 15,6 milhões
Produção de podcast	US $ 6,4 milhões

Manutenção de infraestrutura de transmissão

Urban One alocou US $ 53,6 milhões para manutenção de infraestrutura de transmissão em 2022.

• Equipamento da estação de rádio: US $ 31,2 milhões
• Infraestrutura da plataforma digital: US $ 14,7 milhões
• Atualizações de equipamentos de transmissão: US $ 7,7 milhões

Aquisição e gerenciamento de talentos

As despesas totais relacionadas ao talento para 2022 foram de US $ 46,9 milhões.

Categoria de talento	Despesa anual
Salários de talentos no ar	US $ 28,3 milhões
Compensação de gerenciamento	US $ 12,6 milhões
Recrutamento de talentos	US $ 6 milhões

Investimentos de tecnologia e plataforma digital

Urban One investiu US $ 39,2 milhões em plataformas digitais e de tecnologia em 2022.

• Desenvolvimento da plataforma digital: US $ 22,5 milhões
• Tecnologia de streaming: US $ 9,7 milhões
• Investimentos de segurança cibernética: US $ 7 milhões

Atividades de marketing e promocionais

As despesas de marketing para Urban One em 2022 totalizaram US $ 34,5 milhões.

Canal de marketing	Gasto
Marketing digital	US $ 18,3 milhões
Publicidade tradicional	US $ 12,2 milhões
Patrocínio de eventos	US $ 4 milhões

Urban One, Inc. (UONE) - Modelo de negócios: fluxos de receita

Vendas de publicidade de rádio

Urban One opera 59 estações de rádio em 13 mercados urbanos. A receita de publicidade de rádio para 2022 foi de US $ 180,3 milhões.

Mercado	Número de estações	Receita anual de anúncios de rádio
Washington D.C.	5	US $ 32,5 milhões
Baltimore	4	US $ 22,7 milhões
Filadélfia	6	US $ 41,2 milhões

Publicidade de mídia digital

A receita de publicidade de mídia digital para 2022 atingiu US $ 62,4 milhões.

• Plataforma Digital Interactive One gera 35% da receita de publicidade digital
• Sites Urban One atraem 15,6 milhões de visitantes mensais únicos
• Taxas de CPM de publicidade digital em média $ 8,50

Taxas de licenciamento de conteúdo

O licenciamento de conteúdo gerou US $ 24,7 milhões em receita durante 2022.

Categoria de licenciamento	Receita anual
Conteúdo de rádio	US $ 12,3 milhões
Conteúdo digital	US $ 8,9 milhões
Direitos de distribuição	US $ 3,5 milhões

Receitas de patrocínio de eventos

As receitas de patrocínio de eventos totalizaram US $ 17,6 milhões em 2022.

• Patrocínios do Festival de Música: US $ 9,2 milhões
• Patrocínio de eventos comunitários: US $ 5,4 milhões
• Eventos de parceria corporativa: US $ 3 milhões

Subscrições da plataforma de streaming

A receita de assinatura de streaming foi de US $ 8,5 milhões em 2022.

Serviço de streaming	Assinantes	Taxa de assinatura mensal
Alcançar a mídia	125,000	$4.99
Urban One Streaming	85,000	$6.99

Urban One, Inc. (UONE) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers and audiences stick with Urban One, Inc. (UONE) even when the broader media market is showing some real softness. The value proposition here isn't just about reach; it's about the depth of connection they maintain with a specific, highly engaged demographic.

Most trusted media source for the African-American community

Urban One, Inc. positions itself as the largest Black-owned media company in the United States, a voice that has spoken to Black America for over 40 years. This trust is the foundation that underpins everything else. It's a critical asset, especially when you see the Q3 2025 net revenue land at approximately $92.7 million. That revenue, despite being down 16.0% year-over-year, still reflects the premium placed on authentic, trusted voices in the market.

Integrated, multi-platform advertising reach to over 82% of Black America

The sheer scale of the audience they command is a major draw for brands. Urban One's portfolio-spanning radio, television, and digital-is designed to touch a massive segment of the market. No other multi-media company reaches 82% of Black America. This integrated reach is what they sell, even as specific segments face headwinds; for instance, their Digital segment revenue was down 30.0% in Q3 2025, and Reach Media was down 40.0%.

Authentic, culturally specific content (news, lifestyle, entertainment)

The content strategy is built on cultural relevance, which is what drives that high trust. This authenticity is what keeps the audience tuned in, which is key when you consider the operational discipline management showed in Q3 2025. They managed to post an operating income of approximately $2.5 million, a significant swing from the operating loss of approximately $26.2 million in the prior-year period, showing the underlying value of their core content engine.

High-quality, award-winning content, including 19 Telly Awards

The quality of the content production is validated externally. Urban One, Inc. celebrated an impressive 19 total award wins at the 46th annual Telly Awards in May 2025. These wins spanned TV One, One Solution, and iONE Digital, covering categories like brand collaboration and arts and culture. This creative excellence is defintely a selling point for integrated campaigns.

Unified marketing solution for advertisers via One Solution

One Solution is the mechanism that packages this reach and quality into a single offering. It's the company's award-winning branded solution division, designed to take clients from insights to integrated campaigns and demonstrable ROI. This unified approach is critical because it allows advertisers to bypass the segment-by-segment revenue softness seen in Q3 2025, where Cable TV advertising was down 5.4%, by offering a holistic, culture-first strategy.

Here's a quick snapshot of the metrics that back up these value propositions as of late 2025:

Value Proposition Metric	Associated Data Point	Period/Context
Audience Reach	82% of Black America	Overall Multi-Platform Reach
Content Quality Recognition	19 Telly Awards	46th Annual Telly Awards (May 2025)
Operational Strength (Cost Control)	Operating Income of $2.5 million	Q3 2025 (vs. $26.2M loss in Q3 2024)
Financial Performance Indicator	Adjusted EBITDA of $14.2 million	Q3 2025
Full Year Financial Outlook	Revised Adjusted EBITDA Guidance of $56.0 million to $58.0 million	Full Year 2025 Projection
Balance Sheet Management	Outstanding Debt of $487.8 million	As of Q3 2025

The ability to maintain this value proposition is tied directly to financial management. While the company is focused on cost control, which resulted in a narrowed net loss of approximately $2.8 million in Q3 2025, the underlying debt load remains a factor, with gross debt standing at approximately $487.8 million in Q3 2025.

The core value proposition is the exclusive access to a loyal audience base, which is why management is focused on controlling costs and managing leverage to weather the current advertising market. Finance: draft 13-week cash view by Friday.

Urban One, Inc. (UONE) - Canvas Business Model: Customer Relationships

Deep community connection and trust built over decades

Urban One, Inc. serves as the leading voice to inspire, inform and entertain Black America. The company's extensive portfolio spans radio, television, digital platforms, and content distribution, reaching over 82% of Black America. Urban One, Inc. currently owns and operates 55 broadcast stations located in 16 urban markets in the United States. As of October 2025, Urban One, Inc. has approximately 1K employees across 3 continents. The company has received 19 prestigious Telly Awards for excellence in video and television. Urban One, Inc. is actively exploring growth, including a new Hispanic-targeted format in Washington, DC, expected in 2026. The company is the epicenter of Urban America, acknowledging and paying homage to the Black culture that has impacted every fiber of American life.

Dedicated account management for major advertising clients

The relationship with major advertising clients is reflected in the segment performance for the three months ended September 30, 2025. Core radio advertising, excluding political, finished down 8.1% for the third quarter of 2025. The Radio segment is currently pacing down 30.2% all-in and 6.4% excluding political revenue for the fourth quarter of 2025. National ad sales fell 29.1% against a 21.5% market decline in Q3 2025. Local ad sales outperformed the broader market, declining 6.5% compared to a 10.1% market drop in Q3 2025. The company reported that client attrition and lower CPMs impacted the Reach Media segment in Q2 2025.

Direct engagement through live and community events

Direct engagement is maintained through large-scale events, which serve as key touchpoints for the audience and advertisers. The annual Tom Joyner Fantastic Voyage generated $9.6 million of revenue in the second quarter of 2024, and this event is scheduled to take place in the fourth quarter of 2025. The company also maintains a presence at community-focused gatherings, such as attending the Breast Cancer Awareness Brunch in October 2025.

Event/Metric Type	Value	Period/Context
Tom Joyner Fantastic Voyage Revenue	$9.6 million	Q2 2024 (Event scheduled for Q4 2025)
Telly Awards for Content Excellence	19	Cumulative
Urban Markets Operated In	16	As of late 2025

Philanthropic outreach via Urban One Cares

Urban One, Inc. partners with not-for-profit organizations vested in the advancement of Black culture, focusing on the health, creativity, well-being, and prosperity of Black Americans. The company aims to make a meaningful and lasting impact through contributions, in-kind support, and volunteer resources. The company's operating strategy is to operate the premier multi-media entertainment and information content provider targeting African-American and urban consumers, which includes this commitment to community advancement.

Self-service and automated digital content consumption

The digital platforms, including iOne Digital and its branded sites like Cassius, Bossip, HipHopWired, and MadameNoire, offer self-service content consumption. The digital segment revenue for the three months ended March 31, 2025, was down (16.1)%, driven by expected weakness in streaming and podcasting revenues. For the three months ended September 30, 2025, revenues at the Digital segment were down 30.0% compared to the same period in 2024.

• Digital Segment Revenue Decline (Q3 2025 vs. prior year): 30.0%
• Digital Revenues Decline (Q1 2025 vs. prior year): (16.1)%
• Digital Operating Income (Q3 2025 vs. prior year): Down 43.6% (as part of Broadcast and Digital)

Segment	Q3 2025 Net Revenue (in thousands)	YoY Revenue Change (Q3 2025)
Digital	Not explicitly stated separately for Q3 2025 in millions	Down 30.0%
Reach Media	Not explicitly stated separately for Q3 2025 in millions	Down 40.0%
Q1 2025 Digital Revenue	$10.2 million	Down (16.1)%

Urban One, Inc. (UONE) - Canvas Business Model: Channels

You're looking at the distribution network for Urban One, Inc. (UONE) as of the third quarter of 2025, which gives us a very current view of how they get their content and advertising in front of their audience.

Radio Broadcasting: Over 50 owned and operated radio stations (Radio One)

The core radio segment remains a primary channel, though it faces market softness. For the three months ended September 30, 2025, this segment brought in $34.7 million in revenue, a year-over-year decrease of 12.6%. Core radio advertising, excluding political revenue, finished Q3 2025 down 8.1%.

The scale of this channel is significant:

• Number of owned and operated stations: Over 50.
• Q3 2025 Radio Broadcasting Revenue: $34.7 million.
• Q3 2025 Local Ad Sales Decline: 6.5%.

Cable Television: TV One and CLEO TV networks

The cable television channel provides reach through distribution agreements. Cable TV revenue for Q3 2025 was $39.8 million, down 7.0% compared to the same period last year. This decline was partly due to affiliate revenue falling by 9.1% because of continuing subscriber churn.

Here are the subscriber numbers as of the end of Q3 2025:

Network	Subscribers (Millions)	Q3 2025 Revenue ($ Millions)
TV One	34.1	Reported within Cable TV total
CLEO TV	33.5	Reported within Cable TV total

Cable TV advertising revenue specifically slipped by 5.4% in the third quarter.

Digital Media: iOne Digital platforms (Bossip, MadameNoire, HipHopWired)

The digital platforms are a key growth area, showing resilience in revenue despite overall market softness. Digital revenue for Q3 2025 was $12.7 million, marking a strong year-over-year increase of 30.7%. However, profitability tightened; Digital adjusted EBITDA was only $800,000 for the quarter, a sharp drop from $5.3 million in Q3 2024.

Digital segment performance metrics for Q3 2025:

• Q3 Revenue: $12.7 million.
• Digital Sales Decline (in dollars): Approximately $4.4 million compared to the prior year period.
• Adjusted EBITDA: $800,000.

Content Syndication: Reach Media (e.g., Rickey Smiley Morning Show)

The syndication channel, managed by Reach Media, experienced significant headwinds in Q3 2025. Segment revenue fell by 40.0% to $6.1 million. The operating income for this segment saw a steep drop, going from $5.1 million in Q3 2024 down to just $400,000 in Q3 2025.

Reach Media Q3 2025 financial snapshot:

Metric	Value
Q3 2025 Revenue	$6.1 million
Revenue Change YoY	-40.0%
Q3 2025 Operating Income	$400,000

Live Events: Concerts, awards shows (Urban One Honors), and community gatherings

Live events and other revenue streams provide episodic boosts to the business. For the first quarter of 2025 (ending March 31, 2025), this category generated $1.515 million in revenue. That represented a year-over-year decline of 12.6% from the $1.734 million generated in Q1 2024. The annual Tom Joyner Fantastic Voyage cruise, a major event component, was scheduled for the fourth quarter of 2025, compared to the second quarter in 2024 when it generated $9.6 million in revenue.

Concrete event-related figures:

• Q1 2025 Event Revenue: $1.515 million.
• Q1 2024 Event Revenue: $1.734 million.
• Q2 2024 Fantastic Voyage Revenue: $9.6 million.

Finance: draft 13-week cash view by Friday.

Urban One, Inc. (UONE) - Canvas Business Model: Customer Segments

Urban One, Inc. serves several distinct customer groups, primarily through its media platforms that target the African-American and urban consumer base.

National and local advertisers targeting the Black consumer market represent a core group whose spending directly impacts the Radio Broadcasting, Digital, and Cable TV advertising revenue streams. The overall net revenue for the three months ended September 30, 2025, was approximately $92.7 million, a decrease of 16.0% from the same period in 2024.

The African-American and urban consumers across all demographics are the audience base that Urban One, Inc. reaches through its operations, which include more than 50 radio stations and the national cable networks TV One and Cleo TV.

• Cable subscribers for TV One were at 34,300,000 as of the end of the second quarter of 2025.
• This audience base is the foundation for the Cable Television segment, which saw advertising revenue drop by 5.4% in the third quarter of 2025.

Cable and satellite distributors are a customer group that pays affiliate fees for carrying the company's cable networks. This revenue stream is under pressure from subscriber loss. Affiliate revenue for the Cable Television segment was down 9.1% in the third quarter of 2025.

Political advertisers are a noted, volatile source of revenue. For the first quarter of 2025, political dollars were reported as minimal. Core radio revenue, excluding political advertising, finished Q3 2025 down 8.1%.

Digital programmatic advertising buyers fall under the Digital segment, which experienced a revenue decline of 30.0% in the third quarter of 2025.

Here's a quick look at the Q3 2025 segment revenue performance, which reflects the direct results from these customer groups:

Segment Customer Base	Q3 2025 Revenue (Approximate)	Year-over-Year Change
Radio Broadcasting Advertisers	$34.7 million	Down from $39.7 million
Cable TV Advertisers	Implied from Cable TV Revenue of $39.8 million	Advertising revenue down 5.4%
Digital Advertising Buyers	Implied from Segment Decline	Down 30.0%
Reach Media (Events/Syndication)	Implied from Segment Decline	Down 40.0%
Cable/Satellite Distributors (Affiliate Fees)	Implied from Segment Decline	Affiliate revenue down 9.1%

The company's Q4 2025 pacing for the Radio segment is projected down 30.2% all-in and 6.4% excluding political revenue.

Urban One, Inc. (UONE) - Canvas Business Model: Cost Structure

You're looking at the core expenses Urban One, Inc. (UONE) is managing right now, which is key to understanding their near-term profitability, especially given the revenue softness they've seen. Honestly, debt servicing and content costs are major drivers here.

The Total Operating Expenses for the third quarter of 2025 were reported as approximately $90.2 million, which was a significant reduction compared to the $136.590 million reported in the third quarter of 2024. This cost control is defintely a priority for management.

Here is a look at the key components making up the cost structure based on the Q3 2025 consolidated statements of operations (amounts in thousands):

Cost Component Category	Q3 2025 Amount (in thousands)	Notes/Context
Total Operating Expenses	$90,167	This aligns closely with the stated $90.2 million figure.
Programming and technical (Content/Talent)	$34,705	This covers talent and programming costs, which included a one-time charge of approximately $3,100 thousand for retroactive music licensing royalties (RMLC settlement).
Selling, general and administrative (SG&A)	$48,993	This category saw reductions due to lower employee compensation and a significant drop in third-party finance and accounting professional fees.
Interest Expense (Debt Servicing)	($9,448)	This is the cash cost of servicing the debt load.
Cable Affiliate Fees & Distribution Costs	Implied in Revenue Decline	Cable affiliate fees declined by 9.1% year-over-year in Q3 2025 due to ongoing subscriber churn.

Regarding fixed costs like Broadcast tower leases and transmission expenses, specific line-item figures for Q3 2025 weren't explicitly broken out in the primary operating expense summary, but these are typically embedded within the Programming and technical or SG&A lines. You should know that Urban One, Inc. previously engaged in asset sales involving towers with lease-back agreements, which shifts some capital expenditure into operating lease expenses.

Talent and programming costs are heavily represented by the Programming and technical line. For Q3 2025, this was $34,705 thousand. Keep in mind that this quarter included that $3.1 million retroactive royalty hit, which management added back when calculating Adjusted EBITDA, so the run-rate cost is lower.

The burden of debt is clear when you look at the financing costs. As of the end of the third quarter of 2025, Urban One, Inc.'s total debt stood at approximately $487.8 million. The corresponding interest expense for Q3 2025 was $9,448 thousand, which was an improvement from $11,600 thousand in the prior year due to debt repurchases.

The Cable affiliate fees and distribution costs are a direct cost against a revenue stream that is shrinking. The Cable TV segment's advertising revenue fell 5.4%, and the affiliate revenue specifically dropped 9.1% year-over-year in Q3 2025. This pressure on distribution fees is a direct consequence of subscriber churn impacting the Cable Television segment.

You can see the impact of cost discipline in the non-GAAP measure, where operating expenses, excluding D&A, SBC, and impairments, were approximately $83.7 million for the quarter, down 4.2% year-over-year. That's where you see the savings from staff reductions and lower professional fees hitting the bottom line, even if revenue is struggling.

Urban One, Inc. (UONE) - Canvas Business Model: Revenue Streams

You're looking at the core ways Urban One, Inc. (UONE) brings in cash, which, as of late 2025, is heavily influenced by the tough advertising climate and subscriber trends in its cable business. The company's total consolidated net revenue for the third quarter of 2025 was approximately $92.7 million, marking a 16.0% decrease from the same period in 2024.

The overall revenue picture is a mix of traditional media challenges and specific segment pressures. For the full year 2025, Urban One, Inc. has provided an Adjusted EBITDA guidance range of $56.0 million to $58.0 million, a reduction from prior expectations.

Here's a breakdown of the key revenue components based on the third quarter 2025 results:

• Advertising revenue from radio, TV, and digital platforms is the primary driver, though all segments faced year-over-year declines in Q3 2025.
• Cable television affiliate fees saw a decline of 9.1% in Q3 2025, directly attributed to continuing subscriber churn.
• Syndication fees and other content revenue from the Reach Media segment were hit hard, with revenues falling 40.0% year-over-year in Q3 2025.
• Digital advertising and programmatic sales revenue was down 30.6% in Q3 2025.

The performance across the main operating segments in Q3 2025 illustrates where the revenue pressure is most acute. The Broadcast and Digital operating income for the quarter was approximately $20.0 million, a sharp decrease of 43.6% compared to Q3 2024.

You can see the segment revenue figures below. Note that the Digital segment decline was 30.6%, which is very close to the 30.0% figure you noted for digital advertising and programmatic sales.

Revenue Stream Segment	Q3 2025 Revenue (USD)	Year-over-Year Change
Consolidated Net Revenue	$92,700,000	-16.0%
Radio Broadcasting Revenue	$34,700,000	-12.6%
Cable Television Revenue	$39,800,000	-7.0%
Digital Segment Revenue	$12,700,000	-30.6%
Reach Media Segment Revenue	$6,100,000	-40.0%

Drilling down into the advertising components gives a clearer picture of the market dynamics Urban One, Inc. is navigating. For instance, within the Radio segment, local ad sales were down 6.5% against a broader market decline of 10.1%, showing outperformance on the local front. However, national ad sales underperformed the market, falling 29.1% against a market drop of 21.5%.

The Cable Television revenue breakdown shows the dual impact of advertising and distribution contracts:

• Cable TV advertising revenue decreased by 5.4%.
• Cable TV affiliate revenue decreased by 9.1%.

In the Digital space, the decline was broad-based, with audio streaming revenue specifically down by $1.3 million year-over-year. The Reach Media segment, which includes syndication, saw its revenue fall to $6.1 million.

Finance: draft 13-week cash view by Friday.