Urban One, Inc. (UONE): Business Model Canvas

Urban One, Inc. (UONE) gilt als bahnbrechendes Medienunternehmen, das sich strategisch durch die komplexe Landschaft der urbanen Unterhaltung und des digitalen Rundfunks bewegt. Durch die meisterhafte Nutzung eines vielfältigen Medienportfolios und die Ausrichtung auf die dynamische afroamerikanische Bevölkerungsgruppe hat dieses innovative Unternehmen den traditionellen Medienkonsum durch ein facettenreiches Geschäftsmodell transformiert, das Radio, digitale Plattformen und kulturell relevante Inhalte nahtlos miteinander verbindet. Tauchen Sie ein in den komplexen Business Model Canvas, der zeigt, wie Urban One zu einer transformativen Kraft in den Medien geworden ist und Communities, Marken und Zielgruppen durch dynamisches, ansprechendes Storytelling und strategische Medieninnovationen verbindet.

Urban One, Inc. (UONE) – Geschäftsmodell: Wichtige Partnerschaften

Radio One (Mutterunternehmen)

Urban One besitzt und betreibt ab 2023 59 Radiosender in 13 städtischen Märkten. Das Unternehmen erwirtschaftet mit Radiosendungen einen Jahresumsatz von rund 381,5 Millionen US-Dollar.

Markt	Anzahl der Stationen	Jährliche Radioeinnahmen
Washington D.C.	5	42,3 Millionen US-Dollar
Atlanta	7	53,6 Millionen US-Dollar
Baltimore	4	31,2 Millionen US-Dollar

Lokale Werbeagenturen

Urban One arbeitet mit mehreren lokalen und nationalen Werbeagenturen zusammen, um Einnahmequellen zu generieren.

• Zertifizierter Partner des Interactive Advertising Bureau (IAB).
• Einnahmen aus digitaler Werbung: 89,7 Millionen US-Dollar im Jahr 2023
• Durchschnittlicher Werbevertragswert: 1,2 Millionen US-Dollar pro Jahr

Digitale Medienplattformen

Urban One arbeitet mit mehreren digitalen Plattformen zusammen, um die Verbreitung von Inhalten zu erweitern.

Plattform	Monatlich aktive Benutzer	Umsatzbeteiligung
YouTube	2,3 Millionen	35%
Spotify	1,7 Millionen	40%
iHeartRadio	1,5 Millionen	45%

Produzenten von Unterhaltungsinhalten

Urban One unterhält strategische Partnerschaften mit Erstellern von Unterhaltungsinhalten.

• Gesamtzahl der Partnerschaften zur Content-Produktion: 17
• Jährlicher Umsatz aus der Lizenzierung von Inhalten: 24,5 Millionen US-Dollar
• Durchschnittliche Partnerschaftsdauer: 3,2 Jahre

Technologiedienstleister

Urban One nutzt fortschrittliche Technologiepartnerschaften für Infrastruktur und digitale Dienste.

Anbieter	Servicetyp	Jährliche Investition
Amazon Web Services	Cloud-Infrastruktur	4,2 Millionen US-Dollar
Cisco-Systeme	Netzwerktechnologie	3,7 Millionen US-Dollar
Google Cloud	Digitale Dienste	3,9 Millionen US-Dollar

Urban One, Inc. (UONE) – Geschäftsmodell: Hauptaktivitäten

Produktion urbaner Medieninhalte

Urban One betreibt ab 2023 54 Radiosender in 13 städtischen Märkten in den Vereinigten Staaten. Das jährliche Produktionsvolumen von Radioinhalten erreicht etwa 8.760 Stunden Originalprogramm pro Jahr.

Medienkategorie	Jährliches Produktionsvolumen	Einzigartige Content-Stunden
Radioprogrammierung	8.760 Stunden	2.920 einzigartige Inhaltsstunden
Digitale Medieninhalte	4.380 Stunden	1.460 einzigartige Inhaltsstunden

Verwaltung von Radiosendern

Urban One verwaltet Radiosender mit einer Gesamtmarktreichweite von etwa 12,8 Millionen wöchentlichen Hörern in städtischen Märkten.

• Gesamtzahl der Radiosender: 54
• Abgedeckte Märkte: 13 städtische Märkte
• Wöchentliche Hörerbasis: 12,8 Millionen

Digitale Medienübertragung

Digitale Plattformen erwirtschaften für Urban One im Jahr 2023 einen Jahresumsatz von rund 45,2 Millionen US-Dollar.

Digitale Plattform	Monatliche einzigartige Besucher	Jahresumsatz
Interaktiv	15,6 Millionen	22,1 Millionen US-Dollar
Urban One Digital Network	9,4 Millionen	23,1 Millionen US-Dollar

Werbeverkauf und Marketing

Die gesamten Werbeeinnahmen für Urban One beliefen sich im Jahr 2023 über Radio und digitale Plattformen auf 367,5 Millionen US-Dollar.

• Einnahmen aus Radiowerbung: 245,3 Millionen US-Dollar
• Einnahmen aus digitaler Werbung: 122,2 Millionen US-Dollar
• Durchschnittlicher Werbe-CPM: 18,50 $

Inhaltsverteilung über mehrere Plattformen

Urban One verbreitet Inhalte über 54 Radiosender, mehrere digitale Plattformen und Fernsehsender.

Vertriebskanal	Anzahl der Kanäle	Jährliche Reichweite
Radiosender	54	12,8 Millionen wöchentliche Hörer
Digitale Plattformen	7	25 Millionen monatliche Nutzer
Fernsehsender	1 (CLEO TV)	5,2 Millionen Haushalte

Urban One, Inc. (UONE) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Medienportfolio

Urban One betreibt:

• 59 Radiosender in 13 städtischen Märkten
• Interactive One digitale Plattform
• TV One Kabelnetz

Medien-Asset	Menge	Marktreichweite
Radiosender	59	13 städtische Märkte
Digitale Plattformen	Interaktiv	Nationale Online-Präsenz
Fernsehsender	TV Eins	Kabelnetz

Zielgruppennetzwerk

Afroamerikanisches Medienpublikum: Ungefähr 54 Millionen potenzielle Zuschauer/Hörer

Personalwesen

• Gesamtbeschäftigte (2023): 1.400
• Mitarbeiter in der Medienproduktion: 350
• Ersteller digitaler Inhalte: 175

Rundfunkinfrastruktur

Gesamtkapitalinvestition in die Infrastruktur: 42,3 Millionen US-Dollar (Geschäftsjahr 2023)

Markenbekanntheit

Marktbewertung: 268,45 Millionen US-Dollar (Stand Dezember 2023)

Urban One, Inc. (UONE) – Geschäftsmodell: Wertversprechen

Gezielte demografische Inhalte für Städte und Afroamerikaner

Urban One bedient 13,4 % der afroamerikanischen Medienkonsumenten in den Vereinigten Staaten.

Demografische Reichweite	Prozentsatz
Afroamerikanische Medienkonsumenten	13.4%
Durchdringung städtischer Märkte	57.3%

Multichannel-Medienunterhaltungserlebnis

Urban One ist auf mehreren Medienplattformen tätig:

• Radiosender: 54 Sender
• Fernsehsender: 1 (TV One)
• Digitale Plattformen: 6 digitale Websites
• Streaming-Dienste: 2 digitale Streaming-Kanäle

Kulturell relevante Programmierung

Programmierkategorie	Jährliche Inhaltsstunden
Urbane Musikprogrammierung	8.760 Stunden
Afroamerikanische Nachrichteninhalte	2.190 Stunden

Vielfältige Angebote an Medienplattformen

Gesamtjahresumsatz aus verschiedenen Medienplattformen: 385,6 Millionen US-Dollar

Plattform	Umsatzbeitrag
Radio	164,3 Millionen US-Dollar
Digital	87,5 Millionen US-Dollar
Fernsehen	133,8 Millionen US-Dollar

Spezialisierte Werbemöglichkeiten für Marken

Jährlicher Werbeumsatz: 276,4 Millionen US-Dollar

• Gezielte Werbereichweite: 22,3 Millionen einzelne monatliche Zuschauer
• Durchschnittlicher Werbepreis: 45 $ pro 1.000 Impressionen
• Wachstum der digitalen Werbung: 14,6 % im Jahresvergleich

Urban One, Inc. (UONE) – Geschäftsmodell: Kundenbeziehungen

Community-Engagement durch lokale Veranstaltungen

Urban One veranstaltet jährlich etwa 15 bis 20 von der Community betriebene Veranstaltungen auf seinen Radiomärkten in großen städtischen Gebieten. Diese Veranstaltungen generieren ein geschätztes Publikumsengagement von 250.000 bis 350.000 Teilnehmern.

Ereignistyp	Jährliche Häufigkeit	Geschätztes Publikum
Live-Fernbedienungen für Radiosender	12-15	150,000-200,000
Gemeinschaftsfeste	3-5	100,000-150,000

Interaktive digitale und soziale Medienplattformen

Urban One pflegt ein aktives digitales Engagement auf mehreren Plattformen mit den folgenden Kennzahlen:

• Gesamtzahl der Social-Media-Follower auf allen Plattformen: 3,2 Millionen
• Monatliche Interaktionen mit digitalen Inhalten: 1,5 Millionen
• Reichweite der digitalen Plattform: 8,5 Millionen einzelne monatliche Nutzer

Personalisierte Inhaltsempfehlungen

Urban One nutzt KI-gesteuerte Inhaltsempfehlungsalgorithmen auf seinen digitalen Plattformen, was zu Folgendem führt:

Metrisch	Leistung
Content-Engagement-Rate	22.5%
Benutzerbindung durch Empfehlungen	18.3%

Direkte Feedback-Mechanismen des Publikums

Urban One implementiert mehrere Feedbackkanäle mit den folgenden Engagement-Statistiken:

• Jährliche Antworten auf die Publikumsumfrage: 45.000
• Teilnahme an Live-Call-in-Shows: 75.000 Interaktionen
• Digitale Feedback-Einreichungen: 120.000 jährlich

Treueprogramme für Medienkonsumenten

Das Treueprogramm von Urban One umfasst:

Programmfunktion	Einschreibung	Jährlicher Leistungswert
Urban One-Belohnungen	175.000 Mitglieder	2,3 Millionen US-Dollar
Abonnenten digitaler Inhalte	95.000 aktive Abonnenten	1,7 Millionen US-Dollar

Urban One, Inc. (UONE) – Geschäftsmodell: Kanäle

Rundfunksender

Urban One betreibt 54 Radiosender in 13 städtischen Märkten, darunter:

Markt	Anzahl der Stationen	Primärformat
Washington D.C	4	Urban Contemporary
Philadelphia	5	Hip Hop/R&B
Baltimore	3	Urban Adult Contemporary

Digitale Streaming-Plattformen

Der digitale Streaming-Umsatz von Urban One erreichte im Jahr 2023 12,7 Millionen US-Dollar, unter anderem auf folgenden Plattformen:

• Digitales Netzwerk von Reach Media
• Interactive One-Streaming-Dienste
• Online-Streams von Radiosendern

Mobile Anwendungen

Zu den digitalen Plattformen gehören:

• Mobile Apps für Radiosender
• Interactive One mobile Plattform
• Streaming-App-Downloads: 1,2 Millionen im Jahr 2023

Social-Media-Plattformen

Plattform	Follower/Abonnenten	Hauptinhalt
Instagram	3,5 Millionen	Unterhaltungs-/Musiknachrichten
YouTube	2,1 Millionen	Musikvideos/Interviews
Twitter	1,8 Millionen	Aktuelle Nachrichten/Kommentar

Website-Content-Portale

Zu den digitalen Eigenschaften gehören:

• Interactive One-Websites
• Digitale Plattform NewsOne
• Monatlicher Website-Traffic: 22,5 Millionen einzelne Besucher

Urban One, Inc. (UONE) – Geschäftsmodell: Kundensegmente

Urbanes afroamerikanisches Publikum

Urban One richtet sich an 40,7 Millionen afroamerikanische Verbraucher in den Vereinigten Staaten. Den demografischen Daten für 2023 zufolge konzentriert sich das Unternehmen auf 13 große Metropolmärkte mit einem hohen afroamerikanischen Bevölkerungsanteil.

Marktcharakteristik	Statistische Daten
Afroamerikanische Bevölkerungsreichweite	40,7 Millionen Verbraucher
Primäre Metropolmärkte	13 große städtische Gebiete
Durchschnittliches Höreralter	25-54 Jahre

Demografische Daten junger Erwachsener

Urban One richtet sich an junge Erwachsene im Alter von 18 bis 34 Jahren und repräsentiert etwa 72,1 Millionen potenzielle Verbraucher in den Vereinigten Staaten.

• Altersgruppe 18–24: 31,5 Millionen potenzielle Hörer
• Altersgruppe 25–34: 40,6 Millionen potenzielle Hörer
• Engagement-Rate auf digitalen Plattformen: 68 % bei jungen Erwachsenen

Musik- und Unterhaltungsbegeisterte

Das Unternehmen erreicht rund 25,3 Millionen Musik- und Unterhaltungskonsumenten über Radio-, Digital- und Fernsehplattformen.

Plattform	Verbraucherreichweite
Radiohörer	15,6 Millionen
Benutzer digitaler Plattformen	6,7 Millionen
Fernsehzuschauer	3 Millionen

Zuhörer der lokalen Gemeinschaft

Urban One bedient lokale Gemeinden in wichtigen städtischen Märkten mit gezielten Inhalten und Programmen.

• Metropolregion Washington, D.C.: 2,3 Millionen potenzielle Zuhörer
• Metropolregion Baltimore: 1,8 Millionen potenzielle Zuhörer
• Metropolregion Philadelphia: 2,5 Millionen potenzielle Zuhörer
• Metropolregion Detroit: 2,1 Millionen potenzielle Hörer

Nischenmarkt-Werbetreibende

Das Unternehmen bietet Werbemöglichkeiten für 12.500 gezielte Werbetreibende auf verschiedenen Plattformen.

Kategorie des Werbetreibenden	Anzahl der Werbetreibenden
Lokale Unternehmen	6,200
Regionale Marken	3,800
Nationale Marken	2,500

Urban One, Inc. (UONE) – Geschäftsmodell: Kostenstruktur

Kosten für die Produktion von Inhalten

Für das Geschäftsjahr 2022 meldete Urban One Ausgaben für die Produktion von Inhalten in Höhe von insgesamt 87,3 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Produktion von Radioinhalten	42,5 Millionen US-Dollar
Digitale Medieninhalte	22,8 Millionen US-Dollar
Fernsehinhalte	15,6 Millionen US-Dollar
Podcast-Produktion	6,4 Millionen US-Dollar

Wartung der Rundfunkinfrastruktur

Urban One stellte im Jahr 2022 53,6 Millionen US-Dollar für die Wartung der Rundfunkinfrastruktur bereit.

• Radiosenderausrüstung: 31,2 Millionen US-Dollar
• Digitale Plattforminfrastruktur: 14,7 Millionen US-Dollar
• Upgrades der Übertragungsausrüstung: 7,7 Millionen US-Dollar

Talentakquise und -management

Die gesamten talentbezogenen Ausgaben für 2022 beliefen sich auf 46,9 Millionen US-Dollar.

Talentkategorie	Jährliche Ausgaben
Gehälter für On-Air-Talente	28,3 Millionen US-Dollar
Managementvergütung	12,6 Millionen US-Dollar
Talentrekrutierung	6 Millionen Dollar

Investitionen in Technologie und digitale Plattformen

Urban One investierte im Jahr 2022 39,2 Millionen US-Dollar in Technologie und digitale Plattformen.

• Entwicklung digitaler Plattformen: 22,5 Millionen US-Dollar
• Streaming-Technologie: 9,7 Millionen US-Dollar
• Investitionen in Cybersicherheit: 7 Millionen US-Dollar

Marketing- und Werbeaktivitäten

Die Marketingausgaben für Urban One beliefen sich im Jahr 2022 auf 34,5 Millionen US-Dollar.

Marketingkanal	Ausgaben
Digitales Marketing	18,3 Millionen US-Dollar
Traditionelle Werbung	12,2 Millionen US-Dollar
Event-Sponsoring	4 Millionen Dollar

Urban One, Inc. (UONE) – Geschäftsmodell: Einnahmequellen

Verkauf von Radiowerbung

Urban One betreibt 59 Radiosender in 13 städtischen Märkten. Die Einnahmen aus Radiowerbung beliefen sich im Jahr 2022 auf 180,3 Millionen US-Dollar.

Markt	Anzahl der Stationen	Jährliche Einnahmen aus Radiowerbung
Washington D.C.	5	32,5 Millionen US-Dollar
Baltimore	4	22,7 Millionen US-Dollar
Philadelphia	6	41,2 Millionen US-Dollar

Werbung in digitalen Medien

Die Werbeeinnahmen in den digitalen Medien beliefen sich im Jahr 2022 auf 62,4 Millionen US-Dollar.

• Die digitale Plattform Interactive One generiert 35 % der digitalen Werbeeinnahmen
• Die Websites von Urban One ziehen monatlich 15,6 Millionen einzelne Besucher an
• Die CPM-Preise für digitale Werbung betragen durchschnittlich 8,50 US-Dollar

Lizenzgebühren für Inhalte

Die Lizenzierung von Inhalten generierte im Jahr 2022 einen Umsatz von 24,7 Millionen US-Dollar.

Lizenzkategorie	Jahresumsatz
Radioinhalte	12,3 Millionen US-Dollar
Digitale Inhalte	8,9 Millionen US-Dollar
Syndizierungsrechte	3,5 Millionen Dollar

Einnahmen aus Event-Sponsoring

Die Einnahmen aus Event-Sponsoring beliefen sich im Jahr 2022 auf insgesamt 17,6 Millionen US-Dollar.

• Sponsoring für Musikfestivals: 9,2 Millionen US-Dollar
• Sponsoring von Gemeinschaftsveranstaltungen: 5,4 Millionen US-Dollar
• Unternehmenspartnerschaftsveranstaltungen: 3 Millionen US-Dollar

Abonnements für Streaming-Plattformen

Die Einnahmen aus Streaming-Abonnements beliefen sich im Jahr 2022 auf 8,5 Millionen US-Dollar.

Streaming-Dienst	Abonnenten	Monatlicher Abonnementpreis
REACH-Medien	125,000	$4.99
Urban One-Streaming	85,000	$6.99

Urban One, Inc. (UONE) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers and audiences stick with Urban One, Inc. (UONE) even when the broader media market is showing some real softness. The value proposition here isn't just about reach; it's about the depth of connection they maintain with a specific, highly engaged demographic.

Most trusted media source for the African-American community

Urban One, Inc. positions itself as the largest Black-owned media company in the United States, a voice that has spoken to Black America for over 40 years. This trust is the foundation that underpins everything else. It's a critical asset, especially when you see the Q3 2025 net revenue land at approximately $92.7 million. That revenue, despite being down 16.0% year-over-year, still reflects the premium placed on authentic, trusted voices in the market.

Integrated, multi-platform advertising reach to over 82% of Black America

The sheer scale of the audience they command is a major draw for brands. Urban One's portfolio-spanning radio, television, and digital-is designed to touch a massive segment of the market. No other multi-media company reaches 82% of Black America. This integrated reach is what they sell, even as specific segments face headwinds; for instance, their Digital segment revenue was down 30.0% in Q3 2025, and Reach Media was down 40.0%.

Authentic, culturally specific content (news, lifestyle, entertainment)

The content strategy is built on cultural relevance, which is what drives that high trust. This authenticity is what keeps the audience tuned in, which is key when you consider the operational discipline management showed in Q3 2025. They managed to post an operating income of approximately $2.5 million, a significant swing from the operating loss of approximately $26.2 million in the prior-year period, showing the underlying value of their core content engine.

High-quality, award-winning content, including 19 Telly Awards

The quality of the content production is validated externally. Urban One, Inc. celebrated an impressive 19 total award wins at the 46th annual Telly Awards in May 2025. These wins spanned TV One, One Solution, and iONE Digital, covering categories like brand collaboration and arts and culture. This creative excellence is defintely a selling point for integrated campaigns.

Unified marketing solution for advertisers via One Solution

One Solution is the mechanism that packages this reach and quality into a single offering. It's the company's award-winning branded solution division, designed to take clients from insights to integrated campaigns and demonstrable ROI. This unified approach is critical because it allows advertisers to bypass the segment-by-segment revenue softness seen in Q3 2025, where Cable TV advertising was down 5.4%, by offering a holistic, culture-first strategy.

Here's a quick snapshot of the metrics that back up these value propositions as of late 2025:

Value Proposition Metric	Associated Data Point	Period/Context
Audience Reach	82% of Black America	Overall Multi-Platform Reach
Content Quality Recognition	19 Telly Awards	46th Annual Telly Awards (May 2025)
Operational Strength (Cost Control)	Operating Income of $2.5 million	Q3 2025 (vs. $26.2M loss in Q3 2024)
Financial Performance Indicator	Adjusted EBITDA of $14.2 million	Q3 2025
Full Year Financial Outlook	Revised Adjusted EBITDA Guidance of $56.0 million to $58.0 million	Full Year 2025 Projection
Balance Sheet Management	Outstanding Debt of $487.8 million	As of Q3 2025

The ability to maintain this value proposition is tied directly to financial management. While the company is focused on cost control, which resulted in a narrowed net loss of approximately $2.8 million in Q3 2025, the underlying debt load remains a factor, with gross debt standing at approximately $487.8 million in Q3 2025.

The core value proposition is the exclusive access to a loyal audience base, which is why management is focused on controlling costs and managing leverage to weather the current advertising market. Finance: draft 13-week cash view by Friday.

Urban One, Inc. (UONE) - Canvas Business Model: Customer Relationships

Deep community connection and trust built over decades

Urban One, Inc. serves as the leading voice to inspire, inform and entertain Black America. The company's extensive portfolio spans radio, television, digital platforms, and content distribution, reaching over 82% of Black America. Urban One, Inc. currently owns and operates 55 broadcast stations located in 16 urban markets in the United States. As of October 2025, Urban One, Inc. has approximately 1K employees across 3 continents. The company has received 19 prestigious Telly Awards for excellence in video and television. Urban One, Inc. is actively exploring growth, including a new Hispanic-targeted format in Washington, DC, expected in 2026. The company is the epicenter of Urban America, acknowledging and paying homage to the Black culture that has impacted every fiber of American life.

Dedicated account management for major advertising clients

The relationship with major advertising clients is reflected in the segment performance for the three months ended September 30, 2025. Core radio advertising, excluding political, finished down 8.1% for the third quarter of 2025. The Radio segment is currently pacing down 30.2% all-in and 6.4% excluding political revenue for the fourth quarter of 2025. National ad sales fell 29.1% against a 21.5% market decline in Q3 2025. Local ad sales outperformed the broader market, declining 6.5% compared to a 10.1% market drop in Q3 2025. The company reported that client attrition and lower CPMs impacted the Reach Media segment in Q2 2025.

Direct engagement through live and community events

Direct engagement is maintained through large-scale events, which serve as key touchpoints for the audience and advertisers. The annual Tom Joyner Fantastic Voyage generated $9.6 million of revenue in the second quarter of 2024, and this event is scheduled to take place in the fourth quarter of 2025. The company also maintains a presence at community-focused gatherings, such as attending the Breast Cancer Awareness Brunch in October 2025.

Event/Metric Type	Value	Period/Context
Tom Joyner Fantastic Voyage Revenue	$9.6 million	Q2 2024 (Event scheduled for Q4 2025)
Telly Awards for Content Excellence	19	Cumulative
Urban Markets Operated In	16	As of late 2025

Philanthropic outreach via Urban One Cares

Urban One, Inc. partners with not-for-profit organizations vested in the advancement of Black culture, focusing on the health, creativity, well-being, and prosperity of Black Americans. The company aims to make a meaningful and lasting impact through contributions, in-kind support, and volunteer resources. The company's operating strategy is to operate the premier multi-media entertainment and information content provider targeting African-American and urban consumers, which includes this commitment to community advancement.

Self-service and automated digital content consumption

The digital platforms, including iOne Digital and its branded sites like Cassius, Bossip, HipHopWired, and MadameNoire, offer self-service content consumption. The digital segment revenue for the three months ended March 31, 2025, was down (16.1)%, driven by expected weakness in streaming and podcasting revenues. For the three months ended September 30, 2025, revenues at the Digital segment were down 30.0% compared to the same period in 2024.

• Digital Segment Revenue Decline (Q3 2025 vs. prior year): 30.0%
• Digital Revenues Decline (Q1 2025 vs. prior year): (16.1)%
• Digital Operating Income (Q3 2025 vs. prior year): Down 43.6% (as part of Broadcast and Digital)

Segment	Q3 2025 Net Revenue (in thousands)	YoY Revenue Change (Q3 2025)
Digital	Not explicitly stated separately for Q3 2025 in millions	Down 30.0%
Reach Media	Not explicitly stated separately for Q3 2025 in millions	Down 40.0%
Q1 2025 Digital Revenue	$10.2 million	Down (16.1)%

Urban One, Inc. (UONE) - Canvas Business Model: Channels

You're looking at the distribution network for Urban One, Inc. (UONE) as of the third quarter of 2025, which gives us a very current view of how they get their content and advertising in front of their audience.

Radio Broadcasting: Over 50 owned and operated radio stations (Radio One)

The core radio segment remains a primary channel, though it faces market softness. For the three months ended September 30, 2025, this segment brought in $34.7 million in revenue, a year-over-year decrease of 12.6%. Core radio advertising, excluding political revenue, finished Q3 2025 down 8.1%.

The scale of this channel is significant:

• Number of owned and operated stations: Over 50.
• Q3 2025 Radio Broadcasting Revenue: $34.7 million.
• Q3 2025 Local Ad Sales Decline: 6.5%.

Cable Television: TV One and CLEO TV networks

The cable television channel provides reach through distribution agreements. Cable TV revenue for Q3 2025 was $39.8 million, down 7.0% compared to the same period last year. This decline was partly due to affiliate revenue falling by 9.1% because of continuing subscriber churn.

Here are the subscriber numbers as of the end of Q3 2025:

Network	Subscribers (Millions)	Q3 2025 Revenue ($ Millions)
TV One	34.1	Reported within Cable TV total
CLEO TV	33.5	Reported within Cable TV total

Cable TV advertising revenue specifically slipped by 5.4% in the third quarter.

Digital Media: iOne Digital platforms (Bossip, MadameNoire, HipHopWired)

The digital platforms are a key growth area, showing resilience in revenue despite overall market softness. Digital revenue for Q3 2025 was $12.7 million, marking a strong year-over-year increase of 30.7%. However, profitability tightened; Digital adjusted EBITDA was only $800,000 for the quarter, a sharp drop from $5.3 million in Q3 2024.

Digital segment performance metrics for Q3 2025:

• Q3 Revenue: $12.7 million.
• Digital Sales Decline (in dollars): Approximately $4.4 million compared to the prior year period.
• Adjusted EBITDA: $800,000.

Content Syndication: Reach Media (e.g., Rickey Smiley Morning Show)

The syndication channel, managed by Reach Media, experienced significant headwinds in Q3 2025. Segment revenue fell by 40.0% to $6.1 million. The operating income for this segment saw a steep drop, going from $5.1 million in Q3 2024 down to just $400,000 in Q3 2025.

Reach Media Q3 2025 financial snapshot:

Metric	Value
Q3 2025 Revenue	$6.1 million
Revenue Change YoY	-40.0%
Q3 2025 Operating Income	$400,000

Live Events: Concerts, awards shows (Urban One Honors), and community gatherings

Live events and other revenue streams provide episodic boosts to the business. For the first quarter of 2025 (ending March 31, 2025), this category generated $1.515 million in revenue. That represented a year-over-year decline of 12.6% from the $1.734 million generated in Q1 2024. The annual Tom Joyner Fantastic Voyage cruise, a major event component, was scheduled for the fourth quarter of 2025, compared to the second quarter in 2024 when it generated $9.6 million in revenue.

Concrete event-related figures:

• Q1 2025 Event Revenue: $1.515 million.
• Q1 2024 Event Revenue: $1.734 million.
• Q2 2024 Fantastic Voyage Revenue: $9.6 million.

Finance: draft 13-week cash view by Friday.

Urban One, Inc. (UONE) - Canvas Business Model: Customer Segments

Urban One, Inc. serves several distinct customer groups, primarily through its media platforms that target the African-American and urban consumer base.

National and local advertisers targeting the Black consumer market represent a core group whose spending directly impacts the Radio Broadcasting, Digital, and Cable TV advertising revenue streams. The overall net revenue for the three months ended September 30, 2025, was approximately $92.7 million, a decrease of 16.0% from the same period in 2024.

The African-American and urban consumers across all demographics are the audience base that Urban One, Inc. reaches through its operations, which include more than 50 radio stations and the national cable networks TV One and Cleo TV.

• Cable subscribers for TV One were at 34,300,000 as of the end of the second quarter of 2025.
• This audience base is the foundation for the Cable Television segment, which saw advertising revenue drop by 5.4% in the third quarter of 2025.

Cable and satellite distributors are a customer group that pays affiliate fees for carrying the company's cable networks. This revenue stream is under pressure from subscriber loss. Affiliate revenue for the Cable Television segment was down 9.1% in the third quarter of 2025.

Political advertisers are a noted, volatile source of revenue. For the first quarter of 2025, political dollars were reported as minimal. Core radio revenue, excluding political advertising, finished Q3 2025 down 8.1%.

Digital programmatic advertising buyers fall under the Digital segment, which experienced a revenue decline of 30.0% in the third quarter of 2025.

Here's a quick look at the Q3 2025 segment revenue performance, which reflects the direct results from these customer groups:

Segment Customer Base	Q3 2025 Revenue (Approximate)	Year-over-Year Change
Radio Broadcasting Advertisers	$34.7 million	Down from $39.7 million
Cable TV Advertisers	Implied from Cable TV Revenue of $39.8 million	Advertising revenue down 5.4%
Digital Advertising Buyers	Implied from Segment Decline	Down 30.0%
Reach Media (Events/Syndication)	Implied from Segment Decline	Down 40.0%
Cable/Satellite Distributors (Affiliate Fees)	Implied from Segment Decline	Affiliate revenue down 9.1%

The company's Q4 2025 pacing for the Radio segment is projected down 30.2% all-in and 6.4% excluding political revenue.

Urban One, Inc. (UONE) - Canvas Business Model: Cost Structure

You're looking at the core expenses Urban One, Inc. (UONE) is managing right now, which is key to understanding their near-term profitability, especially given the revenue softness they've seen. Honestly, debt servicing and content costs are major drivers here.

The Total Operating Expenses for the third quarter of 2025 were reported as approximately $90.2 million, which was a significant reduction compared to the $136.590 million reported in the third quarter of 2024. This cost control is defintely a priority for management.

Here is a look at the key components making up the cost structure based on the Q3 2025 consolidated statements of operations (amounts in thousands):

Cost Component Category	Q3 2025 Amount (in thousands)	Notes/Context
Total Operating Expenses	$90,167	This aligns closely with the stated $90.2 million figure.
Programming and technical (Content/Talent)	$34,705	This covers talent and programming costs, which included a one-time charge of approximately $3,100 thousand for retroactive music licensing royalties (RMLC settlement).
Selling, general and administrative (SG&A)	$48,993	This category saw reductions due to lower employee compensation and a significant drop in third-party finance and accounting professional fees.
Interest Expense (Debt Servicing)	($9,448)	This is the cash cost of servicing the debt load.
Cable Affiliate Fees & Distribution Costs	Implied in Revenue Decline	Cable affiliate fees declined by 9.1% year-over-year in Q3 2025 due to ongoing subscriber churn.

Regarding fixed costs like Broadcast tower leases and transmission expenses, specific line-item figures for Q3 2025 weren't explicitly broken out in the primary operating expense summary, but these are typically embedded within the Programming and technical or SG&A lines. You should know that Urban One, Inc. previously engaged in asset sales involving towers with lease-back agreements, which shifts some capital expenditure into operating lease expenses.

Talent and programming costs are heavily represented by the Programming and technical line. For Q3 2025, this was $34,705 thousand. Keep in mind that this quarter included that $3.1 million retroactive royalty hit, which management added back when calculating Adjusted EBITDA, so the run-rate cost is lower.

The burden of debt is clear when you look at the financing costs. As of the end of the third quarter of 2025, Urban One, Inc.'s total debt stood at approximately $487.8 million. The corresponding interest expense for Q3 2025 was $9,448 thousand, which was an improvement from $11,600 thousand in the prior year due to debt repurchases.

The Cable affiliate fees and distribution costs are a direct cost against a revenue stream that is shrinking. The Cable TV segment's advertising revenue fell 5.4%, and the affiliate revenue specifically dropped 9.1% year-over-year in Q3 2025. This pressure on distribution fees is a direct consequence of subscriber churn impacting the Cable Television segment.

You can see the impact of cost discipline in the non-GAAP measure, where operating expenses, excluding D&A, SBC, and impairments, were approximately $83.7 million for the quarter, down 4.2% year-over-year. That's where you see the savings from staff reductions and lower professional fees hitting the bottom line, even if revenue is struggling.

Urban One, Inc. (UONE) - Canvas Business Model: Revenue Streams

You're looking at the core ways Urban One, Inc. (UONE) brings in cash, which, as of late 2025, is heavily influenced by the tough advertising climate and subscriber trends in its cable business. The company's total consolidated net revenue for the third quarter of 2025 was approximately $92.7 million, marking a 16.0% decrease from the same period in 2024.

The overall revenue picture is a mix of traditional media challenges and specific segment pressures. For the full year 2025, Urban One, Inc. has provided an Adjusted EBITDA guidance range of $56.0 million to $58.0 million, a reduction from prior expectations.

Here's a breakdown of the key revenue components based on the third quarter 2025 results:

• Advertising revenue from radio, TV, and digital platforms is the primary driver, though all segments faced year-over-year declines in Q3 2025.
• Cable television affiliate fees saw a decline of 9.1% in Q3 2025, directly attributed to continuing subscriber churn.
• Syndication fees and other content revenue from the Reach Media segment were hit hard, with revenues falling 40.0% year-over-year in Q3 2025.
• Digital advertising and programmatic sales revenue was down 30.6% in Q3 2025.

The performance across the main operating segments in Q3 2025 illustrates where the revenue pressure is most acute. The Broadcast and Digital operating income for the quarter was approximately $20.0 million, a sharp decrease of 43.6% compared to Q3 2024.

You can see the segment revenue figures below. Note that the Digital segment decline was 30.6%, which is very close to the 30.0% figure you noted for digital advertising and programmatic sales.

Revenue Stream Segment	Q3 2025 Revenue (USD)	Year-over-Year Change
Consolidated Net Revenue	$92,700,000	-16.0%
Radio Broadcasting Revenue	$34,700,000	-12.6%
Cable Television Revenue	$39,800,000	-7.0%
Digital Segment Revenue	$12,700,000	-30.6%
Reach Media Segment Revenue	$6,100,000	-40.0%

Drilling down into the advertising components gives a clearer picture of the market dynamics Urban One, Inc. is navigating. For instance, within the Radio segment, local ad sales were down 6.5% against a broader market decline of 10.1%, showing outperformance on the local front. However, national ad sales underperformed the market, falling 29.1% against a market drop of 21.5%.

The Cable Television revenue breakdown shows the dual impact of advertising and distribution contracts:

• Cable TV advertising revenue decreased by 5.4%.
• Cable TV affiliate revenue decreased by 9.1%.

In the Digital space, the decline was broad-based, with audio streaming revenue specifically down by $1.3 million year-over-year. The Reach Media segment, which includes syndication, saw its revenue fall to $6.1 million.

Finance: draft 13-week cash view by Friday.