WideOpenWest, Inc. (WOW): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das telecomunicações, a WideOpenWest, Inc. (WOW) criou um nicho distinto ao transformar como as comunidades se conectam e se comunicam. O modelo de negócios da empresa inovadora Canvas revela uma abordagem estratégica que vai além da mera conectividade da Internet, oferecendo um ecossistema abrangente de serviços digitais adaptados para atender às necessidades em evolução dos clientes residenciais e comerciais. Ao alavancar uma intrincada rede de parcerias, infraestrutura de ponta e proposições de valor centradas no cliente, o WoW se posicionou como um participante formidável no cenário competitivo de telecomunicações, oferecendo Internet de alta velocidade, experiências personalizadas e cobertura de rede confiável que ressoa com com com com com a Internet de alta velocidade, experiências personalizadas e uma cobertura de rede confiável que ressoa com com com com com ressonância com a Internet de alta velocidade, experiências personalizadas e uma rede confiável que ressoa com com a consumidores digitais modernos.

WideOpenWest, Inc. (WOW) - Modelo de negócios: Parcerias -chave

Provedores de infraestrutura da Internet

O WideOpenWest faz parceria com os provedores críticos de infraestrutura da Internet para garantir uma robusta conectividade de rede:

Parceiro	Tipo de parceria	Cobertura de rede
Comunicações de Nível 3	Provedor de rede de backbone	18 estados nos Estados Unidos
Comunicações convincentes	Provedor de Internet de Nível 1	Vários mercados metropolitanos

Fabricantes de equipamentos de rede

As parcerias de equipamentos estratégicos incluem:

• Cisco Systems - Fornecedor de equipamentos de infraestrutura de rede primária
• Arris International - Modem a cabo e provedor de caixas
• Motorola Solutions - Componentes de hardware de rede

Promotores imobiliários locais

WoW colabora com os promotores imobiliários locais em mercados -chave:

Região	Número de acordos de parceria	Novos desenvolvimentos residenciais
Michigan	12 parcerias ativas	37 complexos residenciais
Ohio	8 parcerias ativas	24 complexos residenciais

Provedores de conteúdo de terceiros

Detalhes da parceria de conteúdo:

• Netflix - Integração de conteúdo de streaming
• Disney+ - Serviços de streaming em agrupamento
• HBO Max - Ofertas de conteúdo premium

Empresas regionais de telecomunicações

Parcerias regionais de telecomunicações:

Parceiro	Tipo de serviço	Cobertura de mercado
AT&T	Serviços de rede por atacado	Michigan, Ohio, Indiana Markets
Verizon	Acordos de interconexão	Selecione regiões metropolitanas

WideOpenWest, Inc. (WOW) - Modelo de negócios: Atividades -chave

Entrega de serviço de internet de banda larga

A WropenWest fornece serviços de Internet de banda larga a aproximadamente 1,1 milhão de clientes residenciais e comerciais em 8 estados nos Estados Unidos. A receita anual de serviços da Internet para 2023 foi de US $ 645,2 milhões.

Métrica de serviço	2023 dados
Total de assinantes da Internet	1,1 milhão
Velocidade média de download	500 Mbps
Receita de serviço da Internet	US $ 645,2 milhões

Gerenciamento de rede de televisão a cabo

O WOW gerencia redes de televisão a cabo em vários mercados, atendendo a aproximadamente 750.000 assinantes de TV a cabo.

• Total de assinantes de TV a cabo: 750.000
• Pacotes de canal de TV a cabo: 5 opções de camada diferentes
• 2023 Receita de TV a cabo: US $ 287,6 milhões

Manutenção da infraestrutura da Internet

O WideOpenWest mantém uma infraestrutura de rede abrangente que abrange 8 estados com despesas de capital significativas.

Métrica de infraestrutura	2023 dados
Área de cobertura da rede	8 estados
Miles de rede total	12.500 milhas
Gasto de capital	US $ 132,4 milhões

Suporte ao cliente e serviços técnicos

O WOW opera vários centros de suporte ao cliente com equipes de serviço técnico dedicadas.

• Centros de suporte ao cliente: 6 locais
• Equipe total de suporte: 1.200 funcionários
• Disponibilidade de suporte técnico 24/7
• Tempo médio de resolução de atendimento ao cliente: 37 minutos

Expansão de rede e atualizações de tecnologia

O investimento contínuo em atualizações de infraestrutura de rede e tecnologia é uma atividade crítica para o wideopenwest.

Métrica de atualização da tecnologia	2023 dados
Expansão da rede de fibras	350 novas milhas
Atualizações 5G/DOCSIS 4.0	65% de cobertura da rede
Investimento em tecnologia	US $ 87,6 milhões

WideOpenWest, Inc. (WOW) - Modelo de negócios: Recursos -chave

Infraestrutura de rede de fibra óptica extensa

A partir de 2024, o WideOpenWest opera uma infraestrutura de rede que abrange aproximadamente 10.500 milhas de rota em vários estados. A rede abrange os principais mercados em Ohio, Indiana, Michigan e Flórida.

Métrica de rede	Especificação
Miles totais de rota	10,500
Estados cobertos	4 (Ohio, Indiana, Michigan, Flórida)
Capacidade de largura de banda de rede	Até 10 Gbps

Equipamento avançado de telecomunicações

O WideOpenWest mantém uma infraestrutura de telecomunicações robustas com investimentos significativos de equipamentos.

• DOCSIS 3.1 e 4.0 Modem de cabo compatível tecnologia
• Equipamento de rede de fibra para casa (FTTH)
• Sistemas de transmissão óptica de alta capacidade

Centros de atendimento ao cliente

O WideOpenWest opera vários centros de atendimento ao cliente localizados estrategicamente para apoiar suas regiões de serviço.

Localização	Função
Cleveland, Oh	Hub de suporte ao cliente primário
Detroit, MI	Centro de Suporte Técnico
Orlando, FL	Centro de Atendimento ao Cliente Regional

Equipes de suporte técnico

A partir de 2024, a WideOpenWest emprega aproximadamente 1.200 profissionais de apoio técnico em suas regiões de serviço.

• Equipe técnica total: 1.200 funcionários
• Equipes especializadas para manutenção de rede
• Recursos de suporte técnico 24/7

Software de gerenciamento de rede proprietário

O WideOpenWest utiliza sistemas de gerenciamento de rede proprietários avançados para garantir a entrega ideal de serviços.

Capacidade de software	Descrição
Monitoramento da rede	Rastreamento de desempenho em tempo real
Manutenção preditiva	Diagnóstico automatizado de saúde do sistema
Gerenciamento de segurança	Protocolos avançados de detecção de ameaças

WideOpenWest, Inc. (WOW) - Modelo de negócios: proposições de valor

Conectividade da Internet em alta velocidade

O WideOpenWest oferece velocidades da Internet que variam de 100 Mbps a 1 Gbps em seus territórios de serviço. A partir do quarto trimestre de 2023, a empresa fornece serviços de banda larga a aproximadamente 1,2 milhão de clientes residenciais e comerciais em vários estados.

Nível de velocidade da Internet	Baixar velocidade	Preços mensais
Essencial	100 Mbps	$39.99
Avançado	500 Mbps	$59.99
Gigablast	1 Gbps	$79.99

Pacotes de serviço em pacote

O WOW oferece pacotes de serviços abrangentes que combinam serviços de Internet, TV a cabo e telefone.

• Pacote Triple Play: Internet + TV + Telefone
• Pacote de jogo duplo: Internet + TV
• Pacotes somente na Internet

Preços competitivos para serviços de telecomunicações

O WideOpenWest mantém estratégias de preços competitivos com uma receita mensal média por usuário (ARPU) de US $ 84,63 em 2023.

Cobertura de rede local confiável

O WOW opera em 10 estados com uma infraestrutura de rede cobrindo aproximadamente 4,3 milhões de famílias em potencial. A taxa de confiabilidade da rede é de 99,7% de tempo de atividade.

Experiência personalizada do cliente

A empresa investiu US $ 12,3 milhões em sistemas de tecnologia e suporte de experiência do cliente em 2023, com foco em plataformas de autoatendimento digital e canais de suporte personalizados.

Canal de atendimento ao cliente	Disponibilidade	Tempo de resposta
Chat online	24/7	<2 minutos
Suporte telefônico	24/7	<5 minutos
Aplicativo móvel	24/7	Instantâneo

WideOpenWest, Inc. (WOW) - Modelo de negócios: relacionamentos com o cliente

Plataformas de gerenciamento de contas online

O WideOpenWest fornece aos clientes uma plataforma abrangente de gerenciamento de contas on -line acessível através de seu site e aplicativo móvel. A partir de 2024, a plataforma suporta aproximadamente 1,5 milhão de contas de usuário ativas em seus territórios de serviço.

Recurso da plataforma	Funcionalidade
Pagamento da conta	Capacidade de transação digital 100%
Modificações de serviço	Mudanças e atualizações do plano em tempo real
Monitoramento de uso	Largura de banda detalhada e rastreamento de consumo de serviços

Suporte técnico 24/7

O WOW mantém uma infraestrutura de suporte técnico dedicado com vários canais de contato.

• Suporte por telefone: 877-494-7369
• Tempo médio de resposta: 3,2 minutos
• Interações anuais de suporte: aproximadamente 620.000 contatos de clientes

Portais digitais de autoatendimento

O ecossistema de autoatendimento digital da empresa inclui várias plataformas de resolução automatizada.

Canal de autoatendimento	Taxa de utilização
Solução de problemas on -line	42% dos problemas técnicos resolvidos
Chatbot automatizado	37% das consultas iniciais do cliente tratadas

Atendimento ao cliente personalizado

O WideOpenWest emprega estratégias de serviço personalizadas direcionadas a segmentos de clientes específicos.

• Pacotes de serviço personalizados para clientes residenciais
• Gerenciamento de contas dedicado em nível empresarial para clientes de negócios
• Algoritmos de personalização com base em padrões de uso individuais

Programas de envolvimento da comunidade

WoW implementa iniciativas direcionadas de envolvimento da comunidade em suas regiões de serviço.

Programa de engajamento	Investimento anual
Patrocínios locais	US $ 1,2 milhão
Iniciativas de alfabetização digital	$450,000
Workshops de tecnologia comunitária	$275,000

WideOpenWest, Inc. (WOW) - Modelo de Negócios: Canais

Site de vendas diretas

O WropenWest opera o Wowway.com como seu principal canal digital de vendas diretas. A partir do quarto trimestre de 2023, o site processou aproximadamente 42.567 pedidos de serviço on -line mensalmente.

Métrica do site	Valor
Visitantes online mensais	387,245
Taxa média de conversão online	11.2%
Pacotes de serviço online vendidos	4.789 por mês

Locais de lojas de varejo

O WideOpenWest mantém 159 locais de varejo físico em 9 estados em janeiro de 2024.

Estado	Número de lojas
Illinois	47
Ohio	38
Michigan	26
Outros estados	48

Representantes de Telesales

O WideOpenWest emprega 276 representantes dedicados a Telesales em dezembro de 2023.

• Chamadas diárias médias de vendas: 4.512
• Taxa de conversão mensal: 7,3%
• Custo médio de aquisição de clientes por meio de TeleSales: US $ 84,50

Plataformas de marketing digital

O WideOpenWest aloca US $ 3,2 milhões anualmente para canais de marketing digital.

Plataforma	Gasto mensal de anúncios	Alcançar
Google anúncios	$187,000	2,1 milhões de impressões
Anúncios do Facebook	$92,500	1,4 milhão de impressões
Anúncios do LinkedIn	$45,000	387.000 impressões

Revendedores autorizados de terceiros

O WideOpenWest colabora com 87 revendedores autorizados de terceiros em seus territórios de serviço.

• Receita de rede de revendedores totais: US $ 14,3 milhões em 2023
• Comissão média por venda: 8,5%
• Número de parcerias de revendedor ativo: 87

WideOpenWest, Inc. (WOW) - Modelo de negócios: segmentos de clientes

Usuários residenciais da Internet

A WropenWest atende a aproximadamente 1 milhão de clientes residenciais da Internet em 8 estados nos Estados Unidos. A empresa fornece serviços de Internet para as famílias com as seguintes opções típicas de largura de banda:

Tier de largura de banda	Velocidade	Preço mensal aproximado
Plano básico	100 Mbps	$39.99
Plano padrão	500 Mbps	$59.99
Plano de Gigabit	1 Gbps	$79.99

Pequenas e médias empresas

O WOW atende a aproximadamente 25.000 clientes comerciais com soluções especializadas em Internet e comunicação.

• Planos de internet comercial que variam de 100 Mbps a 10 Gbps
• Opções de endereço IP estático
• Canais de suporte dedicados

Comunidades urbanas e suburbanas

O WideOpenWest opera principalmente em áreas metropolitanas em Michigan, Ohio, Indiana, Illinois, Flórida e outros estados do sudeste.

Região	Número de comunidades de serviço	População coberta
Centro -Oeste	85	3,2 milhões
Sudeste	45	1,8 milhão

Consumidores sensíveis ao preço

O WOW oferece estratégias de preços competitivas para atrair clientes com consciência de custo:

• Planos de nível básico a partir de US $ 29,99 por mês
• Taxas promocionais para novos clientes
• Descontos de pacote com serviços de TV e telefone

Famílias orientadas por tecnologia

O WideOpenWest tem como alvo os consumidores com experiência em tecnologia com infraestrutura avançada da Internet:

Recurso de tecnologia	Disponibilidade	Porcentagem de base de clientes
Rede de fibra óptica	Disponível em 60% das áreas de serviço	42%
Wi-Fi 6 Compatibilidade	Todos os pacotes de roteador modernos	35%
Upload/download simétrico	Planos de Gigabit	25%

WideOpenWest, Inc. (WOW) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de rede

Os custos de manutenção de infraestrutura de rede da WideopenWest em 2023 foram de aproximadamente US $ 87,4 milhões. A empresa investiu na manutenção de sua rede híbrida de fibra-coaxial em vários estados.

Categoria de custo de infraestrutura	Despesas anuais
Atualizações de equipamentos de rede	US $ 42,6 milhões
Manutenção de infraestrutura física	US $ 22,8 milhões
Reparo e substituição de rede	US $ 22,0 milhões

Investimentos de infraestrutura de tecnologia

Os investimentos em infraestrutura de tecnologia para WoW totalizaram US $ 65,2 milhões em 2023.

• Atualizações de data center: US $ 18,5 milhões
• Aprimoramentos de segurança cibernética: US $ 12,7 milhões
• Infraestrutura em nuvem: US $ 16,9 milhões
• Desenvolvimento de software: US $ 17,1 milhões

Salários e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2023 foram de US $ 154,3 milhões.

Categoria de despesa	Custo anual
Salários da base	US $ 132,6 milhões
Treinamento e desenvolvimento	US $ 7,2 milhões
Benefícios dos funcionários	US $ 14,5 milhões

Marketing e aquisição de clientes

As despesas de marketing do WideOpenWest em 2023 atingiram US $ 45,6 milhões.

• Marketing Digital: US $ 18,3 milhões
• Publicidade tradicional: US $ 12,4 milhões
• Campanhas de aquisição de clientes: US $ 14,9 milhões

Despesas de conformidade regulatória

Os custos de conformidade regulatória para 2023 foram de US $ 11,2 milhões.

Área de conformidade	Despesas anuais
Conformidade regulatória da FCC	US $ 5,6 milhões
Taxas legais e de consultoria	US $ 3,8 milhões
Tecnologia de conformidade	US $ 1,8 milhão

WideOpenWest, Inc. (WOW) - Modelo de negócios: fluxos de receita

Assinaturas mensais de serviço de Internet

A WideOpenWest registrou receita total de serviços de Internet de US $ 541,3 milhões em 2022. A empresa oferece várias camadas de velocidade da Internet com preços que variam de US $ 29,99 a US $ 89,99 por mês.

Nível de velocidade da Internet	Preço mensal	Assinantes estimados
100 Mbps	$29.99	237,000
500 Mbps	$59.99	168,000
1 Gbps	$89.99	95,000

Taxas de pacote de televisão a cabo

A receita da televisão a cabo para WOW foi de aproximadamente US $ 193,4 milhões em 2022. As opções de pacotes incluem:

• Cabo básico: US $ 39,99/mês
• Expandido básico: US $ 59,99/mês
• Pacote Premium: US $ 89,99/mês

Contratos de serviço em pacote

Os serviços em pacote geraram US $ 287,6 milhões em receita para a WideOpenWest em 2022. Aproximadamente 62% dos clientes escolhem pacotes agrupados.

Tipo de pacote	Preço mensal	Serviços incluídos
Jogo duplo	$79.99	Internet + cabo
Jogo triplo	$99.99	Internet + cabo + telefone

Aluguel de equipamentos e vendas

A receita relacionada ao equipamento totalizou US $ 47,2 milhões em 2022. As taxas típicas de aluguel de equipamentos incluem:

• Aluguel de modem: US $ 10/mês
• Alugueiro do roteador: US $ 5/mês
• Aluguel de caixa de cabo: US $ 7,99/mês

Cobranças de instalação e instalação

As taxas de instalação geraram US $ 23,5 milhões em 2022. Preços de instalação padrão:

Tipo de serviço	Taxa de instalação
Instalação padrão	$49.99
Instalação complexa	$99.99
Auto-instalação	$19.99

WideOpenWest, Inc. (WOW) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose WideOpenWest, Inc. (WOW) over the competition as of late 2025. The value proposition centers on superior speed, transparent terms, and a focus on fiber expansion.

High-speed internet with no contracts and no data caps remains a cornerstone, particularly in the newer build areas. For customers in the growing Greenfield and Edge-out fiber markets, WideOpenWest, Inc. (WOW) explicitly offers its network with no annual contracts and no data caps at one easy-to-understand price. This commitment to straightforward service terms is also reflected in their legacy HFC (Hybrid Fiber-Coaxial) offerings, which similarly feature no data caps and no contracts. This is a direct counter to industry practices that often rely on multi-year commitments.

The push for fast, reliable, and affordable broadband solutions is evident in the company's aggressive fiber build-out strategy. As of the third quarter of 2025, WideOpenWest, Inc. (WOW) counted 464,500 total broadband subscribers, while continuing to add fiber subscribers even as legacy footprint losses occurred. The company reported adding 2,300 subscribers in Greenfield markets in Q2 2025, with a penetration rate of 16.0% in those markets as of June 30, 2025. The CEO noted 'low-churn' in the first quarter of 2025, suggesting these value drivers are resonating with the customer base.

WideOpenWest, Inc. (WOW) is heavily promoting its multi-gigabit speed tiers (10-gig ready fiber network), especially in the new construction areas. The underlying fiber network architecture is designed to be 10-gig ready on day one and scalable up to 50 Gbps. In the Greenfield markets, customers can access up to 5 Gig internet speeds. This positions WideOpenWest, Inc. (WOW) to compete on pure speed against incumbents in those targeted areas. The total homes passed across the entire network was approaching 2.0 million as of early 2025.

The focus on a simplified pricing structure to reduce customer confusion and churn is most pronounced in the fiber expansion areas, where pricing is marketed as 'simplified, all-in pricing.' This contrasts with the legacy HFC plans, which, while competitive, still have component pricing like a $10 monthly charge for 'Whole-Home Wi-Fi' via mesh router rental. The company is actively managing its service mix, with video RGUs (Revenue Generating Units) falling from 90,800 to 60,600 year-over-year, signaling a deliberate shift to a simpler, broadband-centric offering.

Here's a look at the advertised speed tiers and associated characteristics based on the latest available data:

Service Type	Download Speed Tier (Max Advertised)	Upload Speed (Typical for Tier)	Contract Term	Data Cap
Greenfield Fiber	Up to 5 Gig	Symmetrical (Implied by Fiber)	No Annual Contracts	No Data Caps
Legacy HFC (Gigabit)	1,200 Mbps	50 Mbps	No Contracts	No Data Caps
Legacy HFC (Starting Plan)	300 Mbps	20 Mbps	No Contracts	No Data Caps

The company's strategic investments are focused on these high-value propositions. WideOpenWest, Inc. (WOW) planned to spend between $60 million and $70 million on greenfield expansion Capital Expenditures in 2025. This investment is aimed at growing the fiber footprint, which had reached 75,600 homes passed in Greenfield markets by March 31, 2025, and subsequently surpassed 100,000 fiber homes passed by September 2025.

You can see the commitment to high-speed, no-strings-attached service in the following areas:

• Fiber network is architecturally capable of speeds up to 50 Gbps.
• Greenfield penetration rate reached 16.3% as of March 31, 2025.
• Legacy 1 Gig HFC plan cost per Mbps was calculated at just 6 cents.
• The company is actively reducing video services, which dropped from 90,800 RGUs to 60,600 year-over-year.

Finance: draft 13-week cash view by Friday.

WideOpenWest, Inc. (WOW) - Canvas Business Model: Customer Relationships

You're looking at how WideOpenWest, Inc. (WOW!) keeps its customers engaged, especially as it shifts its focus heavily toward fiber expansion. The core relationship strategy hinges on making the service proposition clear and reliable, which is key when legacy subscriber counts are still declining.

The low-churn strategy is explicitly mentioned by management as a driver, supported by efforts to enhance the value proposition. This is evidenced by the focus on High-Speed Data (HSD) Average Revenue Per Unit (ARPU), which hit a record in Q2 2025, partly due to rate increases implemented in late 2024 and early 2025. The company also acknowledged using pricing and its Youtube TV partnership as tools to lower churn, suggesting a segmented approach to retention efforts. The overall subscriber base as of the third quarter ended September 30, 2025, stood at approximately 464,500, representing a 5% year-over-year decline, which frames the importance of this low-churn focus.

Here's a quick look at the operational metrics around that time:

Metric (As of Q3 2025)	Value	Context
Total Revenue	$144.0 million	Q3 2025 Figure
Adjusted EBITDA Margin	47.8%	Q3 2025 Figure
Total Subscribers	464,500	Decrease of 26,000 YoY
HSD RGUs (Subscribers)	457,100	Decrease of 4,900 in the quarter

For dedicated customer support, the investment in the workforce itself reflects a commitment to service quality. WOW! has been recognized 11 times by the National Association for Business Resources as a Best & Brightest Company to Work For in the Nation, winning that award for the last seven consecutive years as of May 2025. This suggests a focus on employee retention translates to better customer-facing interactions. Furthermore, the company reportedly has customer service teams available 24/7 to help with issues or concerns, which supports both residential and business segments.

• Customer service teams reportedly available 24/7.
• Focus on network upgrades to enhance speed and reliability.
• Recognized as a Best & Brightest Company to Work For 11 times.

The push for simplified pricing is most clearly articulated in the new fiber build-out areas. Residents and businesses in WOW!'s Greenfield markets can experience services with simplified pricing, importantly with no annual contracts and no data caps. While specific usage statistics for online billing and account management portals aren't public, the move to simplified pricing is a direct lever to reduce customer service calls related to billing complexity.

The direct sales effort is heavily concentrated on new market penetration, which is the primary growth vector for WideOpenWest, Inc. (WOW). The company is aggressively building out its all-fiber network in Greenfield markets, which is where direct sales teams are focused on securing initial take-rates. As of September 30, 2025, Greenfield markets passed a total of 106.6 thousand homes, achieving a 16.0% penetration rate. During that third quarter alone, the company added approximately 2,500 new Greenfield HSD fiber subscribers from passing approximately 15,500 new homes. This Greenfield expansion is part of a larger goal to pass 400,000 fiber homes by 2027.

Here's the breakdown of the Greenfield build-out momentum as of late 2025:

Greenfield Metric	Q1 2025 (Mar 31)	Q2 2025 (Jun 30)	Q3 2025 (Sep 30)
Homes Passed Total	75.6 thousand	91.1 thousand	106.6 thousand
Penetration Rate	16.3%	16.0%	16.0%
New Subscribers Added in Quarter	2,000	2,300	2,500

WideOpenWest, Inc. (WOW) - Canvas Business Model: Channels

You're looking at how WideOpenWest, Inc. (WOW) gets its services-Internet, TV, and phone-into the hands of its customers as of late 2025. The channels are a mix of traditional sales efforts and the physical network itself, which is undergoing a significant upgrade.

Direct sales force for residential and business services

WOW! maintains a direct sales force to reach both residential customers and the business segment, which includes data, voice, and cloud services. While specific employee counts for the sales teams aren't public, the focus on business services is clear, as Other Business Services Revenue was reported at $4.9 million for the quarter ended September 30, 2025. This channel is critical for securing the higher-value commercial contracts.

Company website and online self-service portals

The company directs customers to its website, wowway.com, for information and service sign-ups. Self-service capabilities are implied by the ongoing operational efficiency, but specific metrics like digital transaction volume or portal adoption rates for the roughly 464,500 total subscribers as of September 30, 2025, aren't broken out in the latest filings. The push for simplified, all-in pricing in newer fiber markets suggests an intent to streamline the customer journey, likely heavily supported by online tools.

Existing Hybrid Fiber-Coaxial (HFC) network infrastructure

The legacy HFC network remains the backbone for the majority of WideOpenWest, Inc. (WOW) service areas. As of the second quarter of 2025, the network passed nearly 2.0 million residential, business, and wholesale consumers, though the latest report indicates the footprint is now 1.9 million passings as of late 2025. This infrastructure is being maintained and upgraded to compete with pure-fiber offerings.

• DOCSIS 3.1 deployment reached 99% of the existing HFC network, providing a strong capacity foundation.
• The company plans to leverage DOCSIS 4.0 technology in the coming years to further boost capacity on this existing plant.

New fiber-to-the-home (FTTH) network infrastructure

The FTTH build-out, referred to as Greenfield expansion, is a primary channel for new customer acquisition and growth. This strategy is supported by dedicated capital allocation, with management planning to spend $60 million to $70 million on Greenfield expansion CapEx for the full year 2025. The fiber network is designed for future-proofing, with the CTO noting it will be 10-gig ready on day one and scalable up to 50 Gbps.

The progress in these new fiber markets shows strong initial uptake, with penetration rates consistently around 16.0% as of the third quarter of 2025. This contrasts with the higher penetration seen in the smaller, earlier Edge-out projects.

Here's a look at the build progress across the new fiber channels through the third quarter of 2025:

Channel Type	Homes Passed (Cumulative as of Q3 2025)	New Homes Passed (Q3 2025)	Penetration Rate (as of Q3 2025)
Greenfield (FTTH)	106,600 homes	15,500 homes	16.0%
Edge-out Projects	Not specified cumulatively	3,700 homes	29.9%

The Edge-out projects, which are smaller, targeted expansions, demonstrate a higher initial conversion efficiency, reporting a 29.9% penetration rate as of September 30, 2025, compared to the 16.0% in the larger Greenfield areas.

• Total Subscribers as of September 30, 2025, stood at 464,500.
• High-Speed Data (HSD) RGUs were 457,100 at the end of Q3 2025.
• The company is being acquired for $5.20 per share in cash.

WideOpenWest, Inc. (WOW) - Canvas Business Model: Customer Segments

You're looking at the core customer base WideOpenWest, Inc. (WOW!) serves across its footprint as of late 2025. This is a mix of established customers and new build-outs, all relying on that network infrastructure.

Residential consumers in 20 US markets (Midwest and Southeast)

WOW! serves customers across 20 markets, primarily situated in the Midwest and Southeast regions, including states like Michigan, Alabama, Tennessee, South Carolina, Georgia, and Florida. As of September 30, 2025, the company reported approximately 464,500 Total Subscribers across all services. The core broadband offering, represented by High-Speed Data (HSD) Revenue Generating Units (RGUs), stood at 457,100 as of that same date. The network passes nearly 2.0 million residential, business, and wholesale consumers in total.

Small to medium-sized business (SMB) customers

The business segment is served alongside residential users within the existing 20 markets. While a specific SMB customer count isn't broken out in the latest reports, the revenue generated from these operations gives you a sense of scale. Other Business Services Revenue for the second quarter ended June 30, 2025, totaled $4.9 million. The company's strategy focuses on driving growth in HSD, which is the primary service for both residential and business users.

Wholesale customers utilizing network capacity

Wholesale customers are part of the total network capacity utilization. The network passes nearly 2.0 million residential, business, and wholesale consumers as of the second quarter of 2025.

Here's a quick look at the subscriber base metrics as of the third quarter of 2025:

Metric	Value as of September 30, 2025	Source Period
Total Subscribers	464,500	Q3 2025
HSD RGUs	457,100	Q3 2025
Homes Passed (Total Network)	Nearly 2.0 million	Q2/Q3 2025
HSD ARPU (Record)	$75.00	Q1 2025

New greenfield market residents (e.g., Central Florida, Greenville County, SC)

WOW! is actively building out all-fiber networks in new greenfield areas. These markets include Central Florida, Hernando County, Florida, Greenville County, South Carolina, and Livingston County, Michigan. The momentum in these new areas is a key focus for the company. As of September 30, 2025, the Greenfield markets collectively passed 106,600 homes and served 17,100 subscribers. This resulted in a penetration rate of 16.0% across those new fiber footprints. During the third quarter of 2025 alone, the company added approximately 15,500 new homes passed in these Greenfield markets.

• Greenfield Homes Passed (Q3 2025): 106,600
• Greenfield Subscribers (Q3 2025): 17,100
• Greenfield Penetration Rate: 16.0%
• New Homes Passed in Q3 2025: 15,500

The 2025 Edge-out projects, which extend service near existing areas, passed 8,700 new homes in Q3 2025, achieving a 29.9% penetration rate for that vintage. It's defintely clear that expansion is a major driver.

Finance: draft 13-week cash view by Friday.

WideOpenWest, Inc. (WOW) - Canvas Business Model: Cost Structure

You're looking at the core outflows WideOpenWest, Inc. (WOW) faces to keep the lights on and build out the next generation of its network. Honestly, for a company in a heavy build-out phase, the cost structure is dominated by upfront investment and the ongoing cost of content.

High Capital Expenditures (CapEx) for Greenfield Expansion

The commitment to fiber-to-the-home expansion is a major cost driver. For the full 2025 fiscal year, WideOpenWest, Inc. (WOW) has set guidance targeting capital expenditures for greenfield expansion between \$60 million and \$70 million. This aggressive spend is front-loaded to secure future high-speed data (HSD) revenue streams. For context, in the second quarter of 2025, the company spent \$14.1 million specifically on greenfields, and in the third quarter of 2025, total Capital Expenditures were \$52.5 million, up \$12.0 million from the prior year, reflecting these expansion initiatives.

Operating Expenses (OpEx) for Network Maintenance and Personnel

Operating expenses, which cover the day-to-day running of the existing network and staffing, show a trend of reduction, largely due to the strategic shift away from video. For the quarter ended September 30, 2025, Operating Expenses, excluding Depreciation and Amortization, totaled \$53.9 million. This was down 13.9% compared to the same period in 2024. Selling, General, and Administrative expenses for that same quarter were \$38.1 million.

Debt Servicing Costs

Servicing the balance sheet is a fixed, non-negotiable cost. As of the third quarter of 2025, WideOpenWest, Inc. (WOW) reported total outstanding long-term debt and finance lease obligations of \$1,065.5 million. You have to factor in the interest payments on that principal load, which is a significant, recurring cash outflow separate from the principal repayment schedule.

Programming Costs for Video Services

The strategic pivot to prioritize broadband means video costs are actively being managed down. This is one of the clearest cost savings you can see in the recent financials. The reduction in programming expenses directly aligns with the reduction in Video Revenue Generating Units (RGUs). Here's a quick look at the quarterly savings:

• Programming expense reduction in Q3 2025 versus Q3 2024: \$8.3 million.
• Programming expense reduction in Q2 2025 versus Q2 2024: \$9.2 million.
• Programming expense reduction in Q1 2025 versus Q1 2024: \$8.1 million.

To put the key cost components into perspective for the latest reported quarter, here's the breakdown:

Cost Component	Financial Metric/Period	Amount
Greenfield CapEx Target (FY 2025)	Full Year Guidance	\$60 million to \$70 million
Operating Expenses (Excl. D&A)	Q3 2025	\$53.9 million
Long-Term Debt & Finance Lease Obligations	As of September 30, 2025	\$1,065.5 million
Programming Expense Reduction	Q3 2025 vs. Q3 2024	\$8.3 million
Total Capital Expenditures	Q3 2025	\$52.5 million

Finance: draft 13-week cash view by Friday.

WideOpenWest, Inc. (WOW) - Canvas Business Model: Revenue Streams

When you look at the revenue streams for WideOpenWest, Inc. (WOW) as of Q2 2025, it's clear the business model is heavily reliant on one core offering, even as the legacy services continue to shrink. Total Revenue for the second quarter ended June 30, 2025, clocked in at \$144.2 million. The story here is the pivot, or perhaps the slow transition, away from traditional bundles toward pure high-speed data.

Here's a breakdown of how that \$144.2 million was generated in the quarter:

Revenue Stream Component	Q2 2025 Amount	Year-over-Year Change
High-Speed Data (HSD) Subscription Revenue	\$104.8 million	Decreased 0.2%
Total Subscription Revenue (HSD, Video, Telephony)	\$132.9 million	Decreased 9.3%
Other Business Services Revenue	\$4.9 million	Decreased 2.0%
Other Revenue (Advertising, Paper Fees, etc.)	\$6.4 million	Decreased 12.3%

The HSD segment is the engine, representing 72.7% of the total revenue for the quarter. Honestly, the fact that HSD revenue only dipped by 0.2% year-over-year to \$104.8 million, especially when the overall subscription base is shrinking, shows the pricing power they've managed to extract through rate increases.

Subscription revenue from video and telephony services is definitely in decline, which is a trend you see across the industry. You can see the pressure in the year-over-year comparisons for Q2 2025:

• Video revenue dropped by 39.9%.
• Telephony revenue dropped by 10.3%.

This decline across legacy video and phone services is what's driving the overall Total Subscription Revenue down by 9.3% to \$132.9 million for the period. They are clearly shedding these lower-margin, legacy products.

For the business services side, which includes data, voice, and cloud services, the revenue was \$4.9 million in Q2 2025, a slight dip of 2.0% compared to the prior year, mainly due to lower data center revenue. Then you have the 'Other Revenue' bucket, which covers things like advertising and paper statement fees. That stream brought in \$6.4 million for the quarter, marking a more significant drop of 12.3%, again pointing to reduced advertising and paper statement activity. If onboarding takes 14+ days, churn risk rises, but here, the risk is in these smaller, declining revenue sources.