MakeMyTrip Limited (MMYT): تحليل مصفوفة ANSOFF

في عالم السفر الديناميكي عبر الإنترنت، تقف شركة MakeMyTrip Limited على مفترق طرق استراتيجي، وتستعد لإحداث ثورة في مسار نموها من خلال Ansoff Matrix المصممة بدقة. ومن خلال المزج بين الاستراتيجيات الرقمية المبتكرة والتوسع المستهدف في السوق والحلول التكنولوجية المتطورة وخطط التنويع الجريئة، تستعد الشركة لإعادة تعريف تجارب السفر لملايين العملاء في جميع أنحاء الهند وخارجها. بدءًا من التوصيات المدعومة بالذكاء الاصطناعي وحتى حلول السفر للمؤسسات، لا يقتصر دور MakeMyTrip على التكيف مع السوق فحسب، بل إنه يعيد تشكيل مستقبل تكنولوجيا السفر وإشراك العملاء بشكل فعال.

MakeMyTrip Limited (MMYT) - مصفوفة أنسوف: اختراق السوق

تعزيز حملات التسويق الرقمي

نفقات التسويق الرقمي لشركة MakeMyTrip في عام 2022: 324.6 كرور روبية. ارتفع الإنفاق الإعلاني عبر الإنترنت بنسبة 18.7% مقارنة بالعام المالي السابق.

برامج الولاء

العضوية الحالية في برنامج الولاء: 4.2 مليون عضو نشط. متوسط ​​معدل الاحتفاظ بالعملاء: 64.3%.

• معدل استرداد نقاط المكافأة: 37.8%
• متوسط النقاط لكل عضو: 3,200
• معدل تحويل الحزمة الشخصية: 22.5%

تقليل رسوم الخدمة

معدلات العمولة الحالية: 5.2% إلى 7.8% عبر قطاعات السفر المختلفة. التخفيض المخطط له إلى نطاق 4.5-6.5%.

الشراكات الاستراتيجية

شبكة الشراكة الحالية: 87 شركة طيران، 12400 فندق، 46 هيئة سياحة.

• إيرادات الشراكة: 672.3 كرور روبية هندية في عام 2022
• معدل تحويل البيع المتبادل: 16.7%
• متوسط قيمة صفقة الشراكة: 8.4 مليون روبية هندية

تعزيز تطبيقات الهاتف المحمول

إحصائيات تنزيل تطبيقات الهاتف المحمول: إجمالي 22.6 مليون عملية تنزيل. تقييم متجر التطبيقات: 4.3/5.

MakeMyTrip Limited (MMYT) - مصفوفة أنسوف: تطوير السوق

توسيع التواجد الجغرافي في المدن الهندية الأصغر من المستوى 2 والمستوى 3

ذكرت MakeMyTrip أنها تخدم 3200 مدينة في الهند اعتبارًا من مارس 2023. ويتضمن التركيز الاستراتيجي للشركة اختراق الأسواق الأصغر باستخدام تطبيقات الهاتف المحمول بنسبة 82% في مدن المستوى 2 والمستوى 3.

تطوير حزم السفر المحلية

تقدم MakeMyTrip عروض سفر بـ 12 لغة إقليمية، تغطي 95% من التنوع اللغوي الهندي.

• دعم اللغات الإقليمية: الهندية، التاميلية، التيلجو، المالايالامية، الكانادية، البنغالية
• باقات مخصصة للمهرجانات الإقليمية والفعاليات الثقافية

إطلاق التسويق المستهدف في أسواق جنوب شرق آسيا

تستهدف استراتيجية MakeMyTrip للتوسع في السوق الدولية جنوب شرق آسيا بتخصيص 7.2 مليون دولار للتسويق في عام 2023.

إنشاء قطاعات السفر المتخصصة

سجلت MakeMyTrip إيرادات بقيمة 124 مليون دولار من قطاع سفر الأعمال في السنة المالية 2023.

• حجوزات سفر الأعمال: نمو بنسبة 38% على أساس سنوي
• برامج الشراكة المؤسسية: 42 عميلاً نشطًا من المؤسسات

إقامة علاقات تعاون استراتيجية

لدى MakeMyTrip شراكات مع 1200 وكالة سفر إقليمية في جميع أنحاء الهند.

MakeMyTrip Limited (MMYT) - مصفوفة أنسوف: تطوير المنتجات

محركات توصيات السفر الشخصية المدعومة بالذكاء الاصطناعي

استثمرت MakeMyTrip مبلغ 47.3 كرور روبية في تطوير تقنية الذكاء الاصطناعي في عام 2022. وقد أنتجت المنصة 3.2 مليون توصية سفر مخصصة شهريًا، مع زيادة بنسبة 22.7% في تفاعل المستخدمين.

تأمين سفر شامل وخيارات حجز مرنة

سجلت MakeMyTrip 892 كرور روبية في مبيعات تأمين السفر خلال السنة المالية 2022-2023. أدت خيارات الحجز المرنة إلى زيادة معدل الاحتفاظ بالعملاء بنسبة 17.4%.

• إيرادات تأمين السفر: 892 كرور روبية
• تحسين الاحتفاظ بالعملاء: 17.4%
• مرونة الإلغاء: استرداد ما يصل إلى 100% خلال 24 ساعة

باقات سفر متعددة الوجهات

أطلقت الشركة 276 باقة فريدة متعددة الوجهات في عام 2022، وحققت إيرادات بقيمة 423 كرور روبية بمعدل نمو 31.6%.

خدمات استشارات السفر الافتراضية

قدمت MakeMyTrip 1,247 جلسة استشارية افتراضية للسفر شهريًا، بمتوسط تقييم لرضا العملاء يبلغ 4.6/5.

الواقع المعزز معاينة الوجهة

استثمرت الشركة 62.5 كرور روبية في تقنية الواقع المعزز، وقامت بتطوير 187 تجربة معاينة للوجهة بمعدل اعتماد من قبل المستخدم يبلغ 14.3%.

MakeMyTrip Limited (MMYT) - مصفوفة أنسوف: التنويع

المغامرة في إدارة سفر الشركات وحلول سفر المؤسسات

أبلغت MakeMyTrip عن إيرادات قطاع سفر الشركات بقيمة 1,602 كرور روبية في السنة المالية 2022. وتوسعت قاعدة عملاء المؤسسات إلى 1,200 عميل من الشركات. وصل متوسط ​​قيمة المعاملة في قطاع سفر الشركات إلى 42,500 روبية هندية لكل حجز.

تطوير منصة رقمية للإقامة مع العائلات والإقامة البديلة

زادت حجوزات الإقامة البديلة بنسبة 78% في عام 2022. وأدرجت المنصة 45000 عقارًا فريدًا للإقامة المنزلية في جميع أنحاء الهند. كان متوسط ​​قيمة الحجز لأماكن الإقامة البديلة 3750 روبية هندية في الليلة.

إنشاء خدمات مالية متعلقة بالسفر

عقدت MakeMyTrip شراكة مع بنك HDFC لإطلاق بطاقة ائتمان السفر. تقدم البطاقة استرداد نقدي بنسبة 5% على حجوزات السفر. وصلت محفظة قروض السفر إلى 250 كرور روبية في عام 2022.

التوسع في القطاعات المجاورة

حقق قطاع إدارة الأحداث إيرادات بقيمة 180 كرور روبية في عام 2022. ونما قطاع حفلات الزفاف في الوجهات بنسبة 65% على أساس سنوي. التعامل مع 1,250 حفل زفاف خلال السنة المالية.

إطلاق برامج تعليمية في مجال السفر والسياحة

تقديم 12 دورة تدريبية للحصول على شهادات عبر الإنترنت في إدارة السفر. تم تسجيل 8500 متخصص في هذه البرامج. كان متوسط ​​رسوم الدورة 4500 روبية هندية لكل مشارك.

MakeMyTrip Limited (MMYT) - Ansoff Matrix: Market Penetration

The Market Penetration strategy for MakeMyTrip Limited focuses on increasing sales of existing products in existing markets, which means driving higher transaction volume and frequency from the current customer base and expanding reach within India.

The immediate goal is to increase domestic air market share beyond the baseline of 30.8% reported for Q1 FY26 through enhanced loyalty tiers.

To boost customer stickiness, the repeat booking rate, which stands at 70%+ as of May 2025, will be targeted for further improvement using hyper-personalized offers.

The push into Tier 2 and Tier 3 cities is supported by the fact that the company added more than 9 million new customers during FY2025, with many coming from these deeper Indian towns, bringing the lifetime transacted user base to 82 million as of May 2025.

Ground transport services, like bus ticketing, are key for this deeper penetration, showing a strong Adjusted Margin of $42.6 million in Q1 FY26, with an Adjusted Margin % of 10.3% for that quarter.

The conversion of non-paying users is a clear path, given the 82 million lifetime user base.

Dynamic pricing bundles are designed to compete effectively on high-volume routes, where air ticketing remains a core business, generating an Adjusted Margin of $97.1 million in Q1 FY26, with an Adjusted Margin % of 6.8% for air ticketing.

Here are some key financial and statistical data points relevant to this strategy:

The focus on lower-tier cities is also evident in ground transport, where the company is targeting users from Tier 3 & Tier 4 cities to introduce them to online travel.

The company is actively managing its product mix to capitalize on growth areas:

• Air Ticketing flight segments increased by 5.0% year over year in Q1 FY26.
• Hotels and Packages Adjusted Margin grew by 16.3% year over year in Q1 FY26 to $121.9 million.
• Bus Ticketing revenue increased by 32.6% year over year in Q1 FY26 to $38.8 million.
• The Others business segment saw revenue increase by 35.4% year over year in Q1 FY26.

In the broader domestic aviation market context for Q1-FY26, total Indian domestic market grew by 9.7% by Available Seat Kilometers (ASK).

For competitive context in the domestic air market as of November 2025, IndiGo holds a 50% share of capacity, while Air India holds a 14% share.

Finance: draft 13-week cash view by Friday.

MakeMyTrip Limited (MMYT) - Ansoff Matrix: Market Development

You're looking at how MakeMyTrip Limited (MMYT) is pushing beyond its established Indian base, which is the essence of Market Development in the Ansoff Matrix. This isn't about selling more of the same thing to the same people; it's about finding new customers in new places with the existing platform.

The focus is heavily skewed toward international expansion, capitalizing on the strong outbound travel sentiment from India and other regions. MakeMyTrip Limited (MMYT) is aiming to accelerate expansion into the Middle East, specifically targeting Saudi Arabia and the UAE, using the existing platform infrastructure. The company announced its foray into the United Arab Emirates back in September 2020, covering cities like Abu Dhabi and Dubai. More recently, in late 2025, MakeMyTrip Limited (MMYT) was actively pushing its brand in Saudi Arabia and the UAE, launching localized initiatives like the 'Big Deal Sale' in the UAE to capture year-end travel planning.

To support this global push, MakeMyTrip Limited (MMYT) is deepening its international hotel supply in high-demand outbound markets. A key move here was adding over 900 Premier Inn hotels across the UK, Germany, and Ireland to its international portfolio. Premier Inn, the UK's largest hotel chain, operates over 800 hotels comprising around 77,000 keys. This partnership is part of a broader strategy where MakeMyTrip Limited (MMYT) added over 2,000 directly contracted hotels across 50 cities in 20 countries over the past year, with these 50 cities collectively accounting for more than half of India's outbound travel.

The financial results from the first quarter of fiscal year 2026 (Q1 FY26) show the momentum in this area. The international business is a growing contributor, and you are targeting further geographic entry by leveraging this segment, which is stated to have contributed 27% of Q1 FY26 revenue.

Here's a quick look at the key financial performance for Q1 FY26:

The strategy also involves targeting the US-based Non-Resident Indian (NRI) segment with tailored, high-margin package tours. MakeMyTrip Limited (MMYT) was initially launched in the US market to serve this overseas Indian community's needs for US-to-India travel. The international outbound market was specifically identified as a growth opportunity for FY2025, with international hotels revenue growing by over 65% year-on-year for that fiscal year.

To capture entirely new markets, the plan includes launching a dedicated, localized platform for a new Southeast Asian market, such as Vietnam or Indonesia. This move would mirror the company's existing international presence, which includes offices in Singapore, Kuala Lumpur, Phuket, and Bangkok. The company's overall international strategy is designed to capitalize on the outbound surge from India, which is a key driver for the platform's growth.

The execution of this Market Development strategy relies on several operational focuses:

• Accelerate presence in Saudi Arabia and the UAE.
• Deepen hotel supply in the UK and Germany.
• Tailor high-margin packages for US NRIs.
• Use the 27% Q1 FY26 international revenue base for new entries.
• Test a localized platform in a new Southeast Asian country.

The company is focused on direct contracting to build this international supply, having added over 2,000 directly contracted hotels in the last year.

Finance: draft Q2 FY26 international revenue forecast by next Tuesday.

MakeMyTrip Limited (MMYT) - Ansoff Matrix: Product Development

You're looking at how MakeMyTrip Limited (MMYT) plans to grow by introducing new offerings to its existing customer base. This is the Product Development quadrant of the Ansoff Matrix, and it's where you see the company putting its capital to work on innovation, aiming for higher margins and deeper customer engagement.

The backdrop for these product pushes is strong financial performance. For the full fiscal year 2025, MakeMyTrip Limited delivered record gross bookings of $9.8 billion, which was a 25.9% year-over-year increase. Total revenue for FY2025 grew by 27.4% to $978.3 million. This growth supports the investment needed for these new product lines.

Here's a quick look at the key financial results from FY2025 to frame the context for these product investments:

The strategy centers on embedding new technology and expanding high-margin ancillary services, which are showing strong underlying growth. For instance, the 'Others' business segment, which often captures ancillary revenue, saw its Adjusted Margin grow by 50.7% year-over-year in FY2025 to $72.0 million.

Integrate the new GenAI Trip Planning Assistant across all booking funnels to improve conversion rates.

This move directly addresses user experience friction. MakeMyTrip Limited launched its Multilingual GenAI Trip Planning Assistant on August 6, 2025. The goal here is to use AI-powered personalization to drive higher conversion rates and better customer retention, as analysts noted. The company added more than 9 million new customers in FY2025, bringing the lifetime transacted user base to 82 million. Improving conversion for this massive base is key.

Expand the corporate travel segment (myBiz and Quest2Travel) to capture a larger share of the B2B market.

The B2B space is a clear growth vector. India's corporate travel sector is currently valued at over USD 10.6 billion and is projected to grow at a 10.1% Compound Annual Growth Rate (CAGR) through FY2030. This segment contributes about 20% to the overall Indian travel market. To bolster this, MakeMyTrip Limited acquired the travel and expense management business HAPPAY for $11.7 million during the fiscal year 2025, which is expected to close in the fourth quarter of FY2025.

Introduce a high-margin 'Tours, Attractions, and Cruises' product line for domestic travelers.

This is about capturing more of the traveler's wallet beyond core flights and hotels. MakeMyTrip Limited launched a global tours and activities booking platform around July 2025. This new offering provides over 200,000 bookable activities across 1,100 cities in 130 countries. The focus is on making discovery and booking simple, using Indian rupees for payment, which removes friction for domestic travelers booking international experiences.

Develop a comprehensive travel insurance product, a defintely high-margin ancillary service.

Ancillary services are crucial for margin expansion. The travel insurance offering, administered by MakeMyTrip Limited and issued by Tata AIG General Insurance Company Ltd, boasts a 99% Claim Settlement Ratio. International policies offer sum insured options starting from $50,000. This is a classic product development play to increase the average revenue per user (ARPU) from the existing user base, which has a healthy repeat rate of 70%+ per quarter.

Roll out a subscription service for premium customer support and exclusive hotel upgrades.

This aims to monetize customer loyalty and service expectations. While specific subscription revenue figures aren't public yet, the strategy aligns with the company's stated commitment to a strong customer-centric focus and personalized travel services. The idea is to create a tier of high-value customers willing to pay a recurring fee for guaranteed premium support and better inventory access, like exclusive hotel upgrades, which supports the overall goal of expanding net margins through improved operating leverage.

• Focus on premium support for the 82 million lifetime transacted users.
• Targeting increased share of wallet from the 70%+ quarterly repeat customer base.
• Aims to drive higher customer lifetime value (CLV) through recurring revenue streams.

Finance: draft 13-week cash view by Friday.

MakeMyTrip Limited (MMYT) - Ansoff Matrix: Diversification

You're looking at how MakeMyTrip Limited (MMYT) can move beyond its core domestic travel bookings, which generated a record Gross Bookings (GBV) of $9.8 billion for the fiscal year 2025 (FY25). The IFRS Revenue for that same FY25 was $978.3 million, with an Adjusted Operating Profit of $167.3 million. The international business already shows strong traction, with international air ticketing revenue growing over 33% YoY and international hotel revenue over 65% YoY in FY25. This suggests a readiness for new market entries and product extensions.

Consider the move into acquiring a local logistics or last-mile delivery service in a new market like Thailand. The express delivery market in Thailand was estimated at 117 billion baht based on the revenue of six major players in 2024. To put that infrastructure investment into perspective, Thailand Post is investing 1 billion baht this year to install automatic systems at its 19 distribution centers nationwide.

For launching a FinTech product, like a Buy Now, Pay Later (BNPL) service, in a new international market, you can look at the existing domestic success. MakeMyTrip Limited's fintech arm, TripMoney, has a marketplace attracting 15 banks, NBFCs, and fintech players. Domestically, more than 75% of customers using BNPL select no-cost EMIs, typically for up to 3 months. Globally, the BNPL spending was projected to reach $995 billion in 2026.

Entering the educational travel sector by offering curated student exchange programs in Europe is supported by existing student-focused products. MakeMyTrip Limited already has an integrated offering for students traveling abroad, partnering with nine leading airlines. This existing framework targets destinations including the USA, Canada, the UK, Australia, New Zealand, and Europe.

Developing a proprietary Property Management System (PMS) for alternate accommodations to sell globally is a play on a segment where MakeMyTrip Limited is actively building. The alternate accommodations segment contributed 10 percent to revenue in Q3 FY2025. While the company had only 5% of the alternative accommodations market share in India as of 2020, it supports its partners with a network of over 80 Channel Managers.

The investment in a non-travel-related digital service, such as a local events and ticketing platform, aligns with the recent launch of a global experiences offering. MakeMyTrip Limited launched a platform offering access to over 200,000 bookable activities across 1,100 cities in 130 countries. All these bookings can be made directly in INR, which addresses friction points for outbound Indian travelers.

• Repeat customer value for MakeMyTrip Limited stood at 70% in FY 2025, with a target to reach 75%.
• The corporate segment (myBiz and Quest2Travel) contributed a high single-digit percentage to the Q3 FY 2025 revenue of $267.4 million.
• The company's international hotel revenue growth for FY25 was over 65% year-over-year.