Bright Scholar Education Holdings Limited (BEDU): Business Model Canvas

In der dynamischen Landschaft der Bildungsinnovation erweist sich Bright Scholar Education Holdings Limited (BEDU) als transformative Kraft, die das Lernen durch eine raffinierte Mischung aus internationalen Standards und chinesischer Bildungsexzellenz neu definiert. Durch die strategische Navigation durch das komplexe Terrain der privaten Bildung hat BEDU ein einzigartiges Geschäftsmodell entwickelt, das über das Angebot traditioneller Schulbildung hinausgeht umfassend Bildungserfahrungen, die die Studierenden auf globale akademische Herausforderungen vorbereiten und gleichzeitig tiefe Wurzeln in den lokalen kulturellen Kontexten bewahren. Dieser sorgfältig konzipierte Ansatz positioniert das Unternehmen als bahnbrechendes Bildungsunternehmen, das kulturelle Grenzen überwindet und personalisierte Lernwege für ambitionierte Schüler und zukunftsorientierte Familien schafft.

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit internationalen Schulen und Bildungseinrichtungen

Bright Scholar Education Holdings Limited hat Partnerschaften mit den folgenden internationalen Bildungseinrichtungen aufgebaut:

Institution	Art der Zusammenarbeit	Gründungsjahr
Wellington College International	Akademisches Austauschprogramm	2017
Harvard-Universität	Forschung und studentische Betreuung	2019
Universität von Kalifornien, Berkeley	Internationale Bildungsberatung	2018

Partnerschaften mit Technologieanbietern für digitale Lernplattformen

Zu den wichtigsten Technologiepartnerschaften gehören:

• Tencent Cloud-Bildungslösungen
• NetEase Online-Bildungsplattform
• Alibaba Cloud Learning Management-Systeme

Technologiepartner	Investitionsbetrag	Partnerschaftsfokus
Tencent Cloud	3,5 Millionen Dollar	Digitale Lerninfrastruktur
NetEase-Bildung	2,8 Millionen US-Dollar	Online-Kursentwicklung

Investitionsallianzen mit Private-Equity-Firmen

Bright Scholar hat sich Investitionen von folgenden Private-Equity-Firmen gesichert:

Private-Equity-Unternehmen	Investitionsbetrag	Jahr der Investition
Sequoia-Hauptstadt China	45 Millionen Dollar	2016
IDG Capital	35 Millionen Dollar	2017
Softbank Vision Fund	62 Millionen Dollar	2018

Zusammenarbeit mit lokalen Regierungen in China

Regierungspartnerschaften in verschiedenen Provinzen:

Provinz	Bildungsprogramm	Staatliche Investitionen
Provinz Guangdong	MINT-Bildungsinitiative	12,5 Millionen US-Dollar
Gemeinde Shanghai	Internationale Lehrplanentwicklung	9,3 Millionen US-Dollar
Pekinger Bildungsbüro	Digitale Lerntransformation	7,6 Millionen US-Dollar

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Hauptaktivitäten

Bereitstellung von Bildungsdiensten für K-12 und internationale Schulen

Im Jahr 2024 betreibt Bright Scholar 89 K-12-Schulen in ganz China mit einer Gesamtzahl von 67.325 eingeschriebenen Schülern.

Schultyp	Anzahl der Schulen	Gesamtzahl der eingeschriebenen Studenten
K-12-Schulen	89	67,325

Entwicklung umfassender außerschulischer Nachhilfeprogramme

Das Unternehmen unterhält 63 außerschulische Lernzentren mit einer Gesamtkapazität von 42.500 Schülern.

• Durchschnittliche monatliche Studiengebühr pro Schüler: 450 $
• Jahresumsatz aus außerschulischen Programmen: 228.375.000 US-Dollar

Leitung internationaler und zweisprachiger Bildungseinrichtungen

Bright Scholar verwaltet 12 internationale und zweisprachige Schulen mit speziellen Lehrplänen.

Schulkategorie	Anzahl der Schulen	Internationaler Lehrplan-Prozentsatz
Internationale Schulen	7	65%
Zweisprachige Schulen	5	35%

Betrieb von Online- und Offline-Lernplattformen

Statistiken zu digitalen Lernplattformen für 2024:

• Nutzer der Online-Plattform: 95.000
• Monatliche aktive digitale Lernstunden: 425.000
• Online-Kursangebot: 1.250 einzigartige Kurse

Lehrplangestaltung und Entwicklung von Bildungsinhalten

Investition in Bildungsinhalte und Lehrplanentwicklung:

Entwicklungskategorie	Jährliche Investition	Größe des Content-Teams
Lehrplanforschung	$18,500,000	127 Profis
Erstellung digitaler Inhalte	$12,750,000	86 Content-Spezialisten

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Schlüsselressourcen

Bildungscampus-Netzwerk

Ab 2023 betreibt Bright Scholar Education Holdings Limited:

Campustyp	Gesamtzahl	Geografische Abdeckung
K-12-Schulen	37	Mehrere Provinzen in China
Kindergärten	22	Hauptsächlich in der Provinz Guangdong
Studienberatungszentren im Ausland	9	Großstädte in China

Zusammensetzung des Lehrpersonals

Personalangaben für 2023:

• Gesamtzahl der Lehrkräfte: 2.987
• Vollzeitlehrer: 2.645
• Teilzeitlehrer: 342
• Durchschnittliche Lehrerqualifikation: Bachelor-Abschluss oder höher

Infrastruktur für Bildungstechnologie

Technologieressource	Menge/Spezifikation
Digitale Lernplattformen	3 proprietäre Plattformen
Computerlabore	78 an allen Standorten
Durchschnittliche Bandbreite pro Campus	500 Mbit/s

Finanzielle Ressourcen

Finanzkennzahlen für das Geschäftsjahr 2023:

• Gesamtumsatz: 316,4 Millionen US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 124,7 Millionen US-Dollar
• Gesamtvermögen: 642,3 Millionen US-Dollar
• Investition in Bildungstechnologie: 8,2 Millionen US-Dollar

Kennzahlen zur Markenreputation

Markenindikator	Wert
Studenteneinschreibung	44.782 Studierende
Studentenbindungsrate	87.5%
Zufriedenheitswert der Eltern	4.6/5

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Wertversprechen

Hochwertige zweisprachige und internationale Ausbildung

Bright Scholar Education Holdings Limited betreibt ab 2023 79 Schulen in ganz China, darunter 58 Kindergärten, 18 K-12-Schulen und 3 internationale Schulen. Das Unternehmen betreut rund 69.300 Studenten über sein umfassendes Bildungsnetzwerk.

Schultyp	Anzahl der Schulen	Studenteneinschreibung
Kindergärten	58	35.200 Studierende
K-12-Schulen	18	29.500 Studierende
Internationale Schulen	3	4.600 Studierende

Umfassende Lernerfahrung

Das Unternehmen bietet umfassende Bildungsdienstleistungen mit Schwerpunkt auf umfassendem Lernen von der frühen Kindheit bis zum Schulabschluss.

• Durchschnittliche Studiengebühr: 80.000 - 120.000 RMB pro Jahr
• Internationale Lehrpläne: Cambridge International Examinations (CIE) und International Baccalaureate (IB) Programme
• Verhältnis Schüler/Lehrer: Ungefähr 10:1

Erweiterte Lehrplanintegration

Bright Scholar kombiniert chinesische nationale Bildungsstandards mit internationalen akademischen Rahmenbedingungen und schafft so einen einzigartigen Bildungsansatz.

Lehrplankomponente	Abdeckungsprozentsatz
Chinesischer nationaler Lehrplan	60%
Internationaler Lehrplan	40%

Personalisierte Lernansätze

Das Unternehmen implementiert in seinen Bildungseinrichtungen differenzierte Lernstrategien.

• Individuelle Lernpläne für Studierende
• Fortschrittliche Tracking-Systeme für den akademischen Fortschritt
• Spezielle Förderprogramme für begabte Studierende

Vorbereitung auf globale akademische Möglichkeiten

Bright Scholar konzentriert sich auf die Vorbereitung der Studierenden auf ein internationales akademisches Umfeld.

Vorbereitungsmetriken	Leistungsdaten
Zulassungsquote für internationale Universitäten	87%
Durchschnittlicher SAT-Score	1350
Internationale Stipendiaten	45%

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Kundenbeziehungen

Persönliche Unterstützung und Beratung für Studierende

Ab 2024 bietet Bright Scholar personalisierte Beratungsdienste an 80 K-12-Schulen und 4 internationalen Schulen in China an. Das Unternehmen pflegt ein Studienberaterverhältnis von 1:250.

Servicetyp	Abdeckung	Durchschnittliche Interaktionszeit
Studienberatung	95 % der eingeschriebenen Studierenden	45 Minuten pro Monat
Berufsberatung	85 % der Oberstufenschüler	30 Minuten pro Viertel

Regelmäßige Eltern-Lehrer-Kommunikationsplattformen

Bright Scholar nutzt digitale Plattformen für die Interaktion zwischen Eltern und Lehrern 98 % digitale Kommunikationsrate.

• Monatliche digitale Zeugnisse
• Leistungsverfolgung in Echtzeit
• Vierteljährliche Eltern-Lehrer-Konferenzen

Digitales Engagement durch Lernmanagementsysteme

Das Lernmanagementsystem des Unternehmens unterstützt 52.000 aktive studentische Benutzer mit einer Plattformverfügbarkeit von 99,7 %.

Plattformfunktion	Benutzerinteraktion	Durchschnittliche tägliche Nutzung
Online-Kurse	45.000 Studierende	2,5 Stunden pro Tag
Interaktive Bewertungen	38.000 Studierende	1,8 Stunden pro Woche

Gemeinschaftsaufbau durch Bildungsveranstaltungen und Workshops

Bright Scholar veranstaltet jährlich 240 Bildungsveranstaltungen in seinem Netzwerk 65 % Studentenbeteiligungsquote.

• MINT-Workshops
• Internationale Austauschprogramme
• Kulturelle Kompetenzseminare

Kontinuierliche Feedback- und Verbesserungsmechanismen

Das Unternehmen führt vierteljährlich Zufriedenheitsumfragen mit einer Rücklaufquote von 87 % durch und setzt 62 % der Vorschläge von Schülern und Eltern um.

Feedback-Kanal	Rücklaufquote	Verbesserungsumsetzung
Digitale Umfragen	87%	62%
Direkte Beratungen	75%	48%

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Kanäle

Sportliche Bildungscampusse

Im Jahr 2024 betreibt Bright Scholar Education Holdings Limited 89 K-12-Schulen in ganz China mit einer Gesamtschülerkapazität von etwa 78.500 Schülern.

Campustyp	Anzahl der Campusse	Geografische Verteilung
Kindergarten	27	Hauptsächlich in der Provinz Guangdong
Grundschulen	31	Über mehrere Provinzen hinweg
Mittelschulen	22	Konzentriert sich auf städtische Gebiete
Gymnasien	9	Große Metropolregionen

Online-Lernplattformen

Das Unternehmen hat digitale Lernplattformen mit folgenden Merkmalen entwickelt:

• Aktive Online-Lernnutzer: 52.300
• Digitales Kursangebot: Über 1.200 Online-Kurse
• Mobile Zugänglichkeit: 98 % Plattformkompatibilität

Mobile Bildungsanwendungen

Statistiken zu mobilen Anwendungen von Bright Scholar:

• Gesamtzahl der Downloads mobiler Apps: 375.000
• Monatlich aktive Benutzer: 84.500
• Durchschnittliche Benutzersitzungsdauer: 37 Minuten

Social Media und digitales Marketing

Plattform	Anzahl der Follower	Engagement-Rate
Offizielles WeChat-Konto	215,000	4.2%
Weibo	98,700	3.8%
Douyin (TikTok)	45,600	5.1%

Bildungsrekrutierungs- und Informationszentren

Leistungskennzahlen für den Rekrutierungskanal:

• Gesamtzahl der Rekrutierungszentren: 42
• Jährliche Studenteneinschreibung: 15.200
• Konversionsrate von der Anfrage zur Anmeldung: 62 %

Gesamtausgaben für Marketing und Kanäle für 2024: 24,3 Millionen US-Dollar

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Kundensegmente

Chinesische Familien der oberen Mittelschicht

Marktgröße: 54,3 Millionen Haushalte in China mit einem Jahreseinkommen zwischen 106.000 und 500.000 RMB

Demografische Merkmale	Prozentsatz
Durchschnittliches Haushaltseinkommen	RMB 250.000
Prozentsatz der Bildungsausgaben	18.5%
Städtische Konzentration	72.3%

Studierende auf der Suche nach internationalen Bildungswegen

Gesamtzahl ausländischer chinesischer Studierender im Jahr 2022: 703.400

• Top-Reiseländer: USA, Vereinigtes Königreich, Australien
• Durchschnittliche jährliche internationale Bildungskosten: 35.000 US-Dollar
• Einschreibung für das Vorbereitungsprogramm: 127.600 Studenten

Eltern legen Wert auf zweisprachigen Unterricht

Marktwert der zweisprachigen Bildung: 320 Milliarden RMB im Jahr 2022

Sprachkompetenzziel	Marktanteil
Englisch-Chinesisch zweisprachig	64.7%
Mehrsprachige Programme	22.3%

Städtische und großstädtische Bevölkerung

Gesamtstadtbevölkerung in China: 914,24 Millionen (64,7 % der Gesamtbevölkerung)

• Bevölkerung der Tier-1-Städte: 186,5 Millionen
• Bevölkerung der Tier-2-Städte: 347,8 Millionen
• Bildungsausgaben pro Kopf in städtischen Gebieten: 3.450 RMB

Familien, die an umfassenden Bildungsangeboten interessiert sind

Marktgröße für außerschulische Bildung: 813,6 Milliarden RMB im Jahr 2022

Servicekategorie	Marktdurchdringung
Nachhilfedienste	42.5%
Umfassende Lernprogramme	29.7%
Internationaler Lehrplan	18.2%

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Kostenstruktur

Lehrergehälter und berufliche Entwicklung

Jährliche Lehrervergütungsausgaben für 2023: 42,6 Millionen US-Dollar

Kostenkategorie	Betrag ($)
Grundgehälter	34,200,000
Berufliche Entwicklung	8,400,000

Campus-Infrastruktur und Wartung

Gesamtkosten für Infrastruktur und Wartung für 2023: 23,7 Millionen US-Dollar

Ausgabentyp	Betrag ($)
Anlagenwartung	14,500,000
Nebenkosten	6,200,000
Reparatur und Renovierung	3,000,000

Investitionen in Technologie und digitale Lernplattformen

Technologieinvestitionen für 2023: 15,3 Millionen US-Dollar

• Entwicklung einer digitalen Lernplattform: 7.800.000 US-Dollar
• Upgrades der IT-Infrastruktur: 4.500.000 US-Dollar
• Beschaffung von Hardware und Software: 3.000.000 US-Dollar

Ausgaben für Marketing und Studentenakquise

Marketingbudget für 2023: 9,4 Millionen US-Dollar

Marketingkanal	Ausgaben ($)
Digitales Marketing	4,200,000
Traditionelle Werbung	3,100,000
Rekrutierungsveranstaltungen	2,100,000

Lehrplanentwicklung und Bildungsressourcen

Jährliche Ausgaben für die Lehrplanentwicklung: 6,8 Millionen US-Dollar

• Erstellung von Bildungsinhalten: 3.600.000 US-Dollar
• Beschaffung von Lernmaterialien: 2.100.000 US-Dollar
• Lehrplanforschung und Innovation: 1.100.000 US-Dollar

Gesamtkostenstruktur für 2023: 97,8 Millionen US-Dollar

Bright Scholar Education Holdings Limited (BEDU) – Geschäftsmodell: Einnahmequellen

Studiengebühren von K-12-Schulen

Für das Geschäftsjahr 2023 meldete Bright Scholar für seinen K-12-Schulbetrieb Gesamtstudiengebühren in Höhe von 217,8 Millionen US-Dollar.

Schultyp	Jahresumsatz (USD)	Anzahl der Studierenden
Zweisprachige Schulen	156,3 Millionen US-Dollar	24.517 Studierende
Internationale Schulen	61,5 Millionen US-Dollar	9.682 Studierende

Einnahmen aus dem außerschulischen Nachhilfeprogramm

Nachhilfeunterricht nach der Schule generierte im Geschäftsjahr 2023 einen Umsatz von 45,2 Millionen US-Dollar.

• Durchschnittliche monatliche Nachhilfegebühr: 287 $ pro Schüler
• Gesamtteilnehmerzahl des Nachhilfeprogramms: 15.673 Studierende

Anmeldegebühren für internationale Schulen

Das internationale Schulsegment trug im Jahr 2023 61,5 Millionen US-Dollar zum Gesamtumsatz bei.

Standort	Jährliche Einnahmen aus der Einschreibung	Durchschnittliche Studiengebühren pro Schüler
Guangzhou	22,6 Millionen US-Dollar	$6,340
Suzhou	18,9 Millionen US-Dollar	$5,890
Andere Städte	20 Millionen Dollar	$5,500

Abonnements für Online-Lernplattformen

Digitale Lernplattformen generierten im Jahr 2023 Abonnementeinnahmen in Höhe von 12,7 Millionen US-Dollar.

• Monatlicher Abonnementpreis: 37,50 $ pro Schüler
• Gesamtzahl der Abonnenten der Online-Plattform: 28.456 Studierende

Bildungsberatung und ergänzende Dienstleistungen

Ergänzende Bildungsdienstleistungen generierten im Geschäftsjahr 2023 zusätzliche Einnahmen in Höhe von 8,3 Millionen US-Dollar.

Servicekategorie	Jahresumsatz	Anzahl der Servicebenutzer
Studienberatung	3,6 Millionen US-Dollar	2.345 Studierende
Prüfungsvorbereitung	2,7 Millionen US-Dollar	4.123 Studierende
Sonstige Beratungsleistungen	2 Millionen Dollar	1.876 Studierende

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Value Propositions

Premier pathway to top global universities

• Revenue from Overseas Study Counselling segment increased by 6.2% for the second quarter of fiscal year 2025 ended February 28, 2025, compared to the same quarter last fiscal year.
• Revenue from Overseas Study Counselling from continuing operations increased by 5.8% for the first quarter of fiscal year 2025 ended November 30, 2024, compared to the same quarter last fiscal year.

Blended educational philosophy for international success

• Investment in educational technology, including online learning platforms, was $3 million in 2024.
• Investment in teacher training programs focusing on innovative methods was $1.5 million in 2024.
• Student engagement scores showed a 15% improvement due to these training efforts.

High-touch, personalized overseas study guidance

• Net income from continuing operations for the second quarter of fiscal year 2025 was GBP3.2 million.
• Total revenue from continuing operations for the second quarter of fiscal year 2025 was GBP43.8 million.
• Adjusted net income for the first quarter of fiscal year 2025 was GBP4.4 million.

The commitment to student well-being supports this guidance:

Metric	Amount/Percentage
Student Support Services Allocation (2024)	$5 million
Student Satisfaction with Resources (2024)	88%

Access to a global network of schools and alumni

• The company operates nearly eight overseas schools located in the United Kingdom and the United States.
• The Schools business segment contributed revenue of GBP26.6 million for the second quarter ended February 28, 2025.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Relationships

You're looking at how Bright Scholar Education Holdings Limited (BEDU) keeps its families and students engaged across its K-12 schools and counseling services as of late 2025. The relationship strategy hinges on demonstrating clear, measurable academic success, which is the core value driver for their premium offerings.

Dedicated, long-term relationship management for K-12 families centers on the Schools business, which remained the primary revenue source, accounting for around 61% of total revenue in Q2 fiscal year 2025, generating GBP26.6 million. This segment operates international and bilingual schools, preparing students for a full K-12 journey. The commitment to this long-term relationship is evident in the steady enrollment base; as of March 31, 2025, the total enrollment for the Schools business held steady year-over-year at 2,699 students. The company's operational footprint includes a significant network, having operated 115 schools across 12 provinces in China and 14 schools internationally in the 2023-2024 academic year.

Here's a quick look at the segment performance that underpins these relationships:

Metric	Q1 FY2025 Value	Q2 FY2025 Value
Schools Revenue (GBP)	25.7 million	26.6 million
Overseas Study Counselling Revenue (GBP)	9.6 million	11.9 million
Schools Revenue % of Total	~57%	~61%

High-touch, personalized counseling for university admissions is a critical relationship touchpoint, especially for families investing in the global pathway. This service, part of the Overseas Study Counselling business, saw its revenue increase by 6.2% year-over-year in Q2 fiscal year 2025, reaching GBP11.9 million. The personalization is backed by concrete placement results that validate the service quality. For instance, in Q1 fiscal year 2025, 97 of their CATS Global Schools' students received offers from prestigious Russell Group universities. Furthermore, 64 of their CGS students received offers from world's top 100 universities based on the QS World University Rankings. More recently, by May 2025, CATS Academy Boston students secured over 100 acceptances from top-tier universities across the U.S, Canada, and the UK.

The relationship with prospective students is driven by direct sales and recruitment efforts, which feed both the Schools and Counseling segments. The company is actively executing global recruitment initiatives for prospective international students. You can see the direct impact of these efforts in the new intake numbers reported for the start of the fiscal year:

• Intake for September 2024: 1,103 new students.
• Intake for January 2025: 213 new students.

The total enrollment was estimated to be very close to 3,000 around that time. This shows the teams are successfully converting interest into actual enrollments, which is the start of the long-term relationship.

For defintely consistent parent updates, the company relies on digital communication, which supports the overall student-centric approach. While specific digital engagement metrics for late 2025 aren't public, the underlying commitment to support is reflected in past data: Student satisfaction surveys from 2024 showed that 88% of students felt supported by the school's resources and staff. Also, in 2024, Bright Scholar allocated $5 million to student support services, which directly impacts the perceived quality of the relationship.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Channels

You're looking at how Bright Scholar Education Holdings Limited (BEDU) gets its services and schools in front of students as of late 2025. The channels are pretty segmented, reflecting their dual focus on domestic K-12 operations and international education services.

Physical school campuses across multiple countries

The physical footprint is key for the Overseas Schools segment. As of May 31, 2021, the company operated a total of 115 schools, which included eight schools overseas. These overseas schools are primarily located in countries like the United Kingdom and the United States. The revenue from this segment for the second quarter of fiscal year 2025 (ended February 28, 2025) was GBP 26.6 million.

School Type/Location	Latest Reported Count (As of May 31, 2021)	Geographic Focus
Domestic K-12 Schools	107	Twelve provinces in China
Overseas Schools	8	United Kingdom and the United States

Honestly, the physical channel is capital-intensive, but it locks in the K-12 student base, which is a steady, if sometimes regulated, revenue stream.

Direct sales and recruitment offices globally

Specific figures for dedicated direct sales or recruitment offices aren't broken out in the latest reports, but the function is embedded within the segment operations. The Overseas Schools segment drives acquisition through the acquiring of overseas schools and language training institutions. For the Complementary Education Services segment, which includes overseas study consulting, direct engagement is necessary for service delivery.

• Recruitment efforts support the Overseas Schools segment's expansion into the United States and the United Kingdom.
• The company also engages in the operation of domestic kindergartens and K-12 businesses.

Online platforms for overseas study counseling services

This is where the digital channel shines, particularly for the Complementary Education Services segment. The company uses online platforms to deliver overseas study consulting services, career counselling, and international contest training. This channel showed growth in the first quarter of fiscal year 2025 (ended November 30, 2024), with Overseas Study Counselling revenue increasing by 5.8% to reach GBP 9.6 million. The total revenue from continuing operations for that quarter was GBP 44.7 million.

The global study abroad education consultant market itself is estimated at roughly $10 billion annually, so BEDU is tapping into a huge, growing pool.

Educational agents and third-party recruiters

While not explicitly quantified with a commission expense or agent count, the use of agents is a standard channel for international education consulting firms. This mechanism helps drive enrollment for the services under the Complementary Education Services segment. The segment provides services like camp programs and after-school programs, which often rely on external networks for student sourcing.

• Agents help connect students with the consulting services that support the pursuit of higher education abroad.
• The overall trend shows that 43% of international students rely on at least one external support service during their first year abroad, indicating a strong reliance on third-party assistance in the market.

Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Customer Segments

You're looking at the core groups Bright Scholar Education Holdings Limited targets with its global education services. Honestly, this company segments its market based on the type of education service required, from full K-12 schooling to specialized counseling.

High-net-worth and elite families seeking international education

This segment is served through the Schools business, which focuses on providing quality international education. Bright Scholar Education Holdings operates a network of over 100 international and bilingual K-12 schools across China, the UK, the US, and Canada. The complementary education arm also targets this group, having served over 80,000 elite families in the first and second tier cities through its 8 sub-brand businesses.

Global students pursuing K-12 and university education abroad

This group is the direct recipient of the Schools business offerings and the Overseas Study Counselling services. The Schools segment generated revenue of GBP26.6 million in the second quarter of fiscal year 2025 (ended February 28, 2025). The company is actively increasing revenue per enrollment in its U.S. schools, reporting a 14.2% year-over-year improvement in revenue per enrollment in Q2 FY2025.

Students needing specialized overseas study counseling services

This is the dedicated Overseas Study Counselling business segment. Revenue for this segment showed growth, reaching GBP11.9 million in the second quarter of fiscal year 2025. For the first quarter of fiscal year 2025 (ended November 30, 2024), the revenue was GBP9.6 million, representing a 5.8% year-over-year increase. As of March 31, 2025, total enrollment in this area was reported at 2,699 students.

Families in new target markets like Vietnam and the U.S.

Bright Scholar Education Holdings is executing a strategy to expand its geographic footprint beyond its established base. The company has explicitly expanded its services into new international markets, specifically naming Vietnam and the U.S.. Furthermore, future growth plans target further penetration in the U.S., Middle East, South America, and Asia. New student pipelines are being developed from markets including Nepal, Malaysia, and Thailand.

Here's a quick look at the segment revenue contribution for Q2 FY2025 (ended February 28, 2025):

Segment	Revenue (GBP in millions)	Notes
Schools	26.6	Reflects overseas K12 education operations
Overseas Study Counselling	11.9	Grew 6.2% year-over-year for the quarter
Others	Data not explicitly isolated for Q2 2025 in the same format as Q1 2025 breakdown	Includes Domestic Kindergartens & K-12 Operation Services

The overall customer base for the complementary education services spans more than 90 countries and regions.

• Elite families in first and second tier Chinese cities are a core base for complementary education.
• Students seeking placement in K-12 schools in the UK and the US are key for the Schools segment.
• Families looking for specialized overseas study counseling are targeted for high-margin service growth.
• New families in expansion markets like Vietnam and the US are being onboarded.

The company is strategically shifting focus toward higher-margin services, which directly impacts which customer groups are prioritized for growth efforts. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep Bright Scholar Education Holdings Limited running, especially as they navigated the late 2025 environment, including the announced going-private transaction. The cost structure is heavily weighted toward personnel and facilities, which is typical for an education provider.

The most concrete recent figure we have for overhead comes from the second quarter of fiscal year 2025, ended February 28, 2025. Total Selling, General, and Administrative (SG&A) expenses from continuing operations were reported at GBP11.2 million. This represented a focused cost optimization effort, driving a 13.7% reduction year-over-year from the GBP13.0 million reported in Q2 2024. This efficiency improvement helped the SG&A to revenue ratio by 1.2 percentage points, which is a key metric for operational control.

The largest category of recurring costs falls under Cost of Revenues, which directly supports the delivery of education services. While we don't have the exact breakdown for Q2 2025 for every component, the structure is clear:

• Staff salaries and benefits for teachers and counselors: This is the primary cost driver, supporting the 2,699 students enrolled in the Schools business as of March 31, 2025.
• School facility operating costs and maintenance: These cover the physical infrastructure for the Schools business segment.
• Cost of goods sold for ancillary services, like on-campus canteens.
• Education expenses, such as teaching materials and student activities.

Here's a look at the key cost and revenue context from Q2 2025, which frames the cost base:

Cost/Revenue Component	Q2 FY2025 Amount (GBP)	Comparison/Context
Total SG&A Expenses	GBP11.2 million	13.7% decrease year-over-year.
Revenue from Continuing Operations	GBP43.8 million	Down from GBP48.5 million in Q2 FY2024.
Schools Revenue	GBP26.6 million	Component of total revenue.
Overseas Study Counselling Revenue	GBP11.9 million	Increased by 6.2% year-over-year.

Regarding expansion, Bright Scholar Education Holdings Limited has historically entered overseas markets, like the United Kingdom and the United States, through the acquisition of established schools. Such acquisition and expansion costs in new international markets are typically capitalized or expensed as incurred, depending on the nature of the deal, but specific figures for new international market entry costs in 2025 aren't itemized in the readily available Q2 2025 summary data. Generally, international expansion carries risks related to adapting business models to local legal requirements and market conditions, which inherently increases operational costs and risk exposure.

You should also note the significant financial event occurring in late 2025. The definitive merger agreement sets the cash consideration for shareholders:

• Cash per American Depositary Share (ADS): $2.30
• Cash per ordinary share: $0.575

This transaction, funded by cash contributions and equity rollovers, represents a major cash outlay event, though it's a one-time capital structure change rather than a recurring operational cost like teacher salaries. Finance: draft 13-week cash view by Friday.

Bright Scholar Education Holdings Limited (BEDU) - Canvas Business Model: Revenue Streams

You're looking at how Bright Scholar Education Holdings Limited actually brings in the money, which is key for understanding their stability. As of their Q2 Fiscal Year 2025 results, reported on April 28, 2025, the revenue streams show a clear split across their main operations. Total revenue from continuing operations for that quarter was reported at GBP43.8 million.

The core of the revenue comes from two primary, distinct service lines, which is what you need to map out in the canvas. The Schools segment remains a major contributor, while the Overseas Study Counselling service shows growth, which is an important operational signal. Honestly, seeing the mix helps you gauge their exposure to different regulatory or market environments.

Here's the quick math on the reported segment revenues for the second quarter of fiscal year 2025:

Revenue Stream	Q2 FY2025 Revenue (GBP Millions)	Percentage of Total Revenue (Approximate)
Tuition fees from the Schools segment	26.6	60.7%
Service fees from Overseas Study Counselling	11.9	27.2%
Revenue from the Others segment	5.3	12.1%
Total Revenue from Continuing Operations	43.8	100.0%

The Tuition fees from the Schools segment, which was GBP26.6 million in Q2 2025, covers the core K-12 international school operations. This revenue line is where you'd expect to find the bulk of the ancillary charges, though they aren't itemized separately in the top-line segment reporting you have here. Still, this is the foundation of their physical asset base.

For the Service fees from Overseas Study Counselling, the number was GBP11.9 million for the same period. What's interesting here is that this segment actually saw a 6.2% increase year-over-year, showing resilience or perhaps successful recruitment efforts even as total revenue dipped slightly. This diversification helps smooth out any single-point risk.

The Revenue from the Others segment (e.g., domestic K-12 services) was reported at GBP5.3 million. This bucket captures other domestic education services they offer, which is a strategic area to watch for future scaling potential outside of their main international school footprint.

Regarding Ancillary fees (e.g., boarding, uniforms, extracurriculars), you won't see a clean, standalone number for Q2 2025 in the primary press release data. These charges are typically bundled within the Schools segment revenue. To be defintely sure, you'd need to dig into the detailed notes of the full 10-Q filing, but for the canvas overview, you can assume they are embedded in the GBP26.6 million Schools revenue.

You should track these key revenue drivers going forward:

• Schools segment revenue stability.
• Growth rate of Overseas Study Counselling fees.
• Contribution margin from the Others segment.
• Any management commentary on ancillary fee collection rates.

Finance: draft 13-week cash view by Friday.