Franklin Resources, Inc. (BEN): Business Model Canvas

In der dynamischen Welt der globalen Vermögensverwaltung steht Franklin Resources, Inc. (BEN) als Gigant da und orchestriert ein ausgeklügeltes Geschäftsmodell, das Finanzexpertise, technologische Innovation und kundenorientierte Strategien nahtlos miteinander verbindet. Mit einem robusten Ansatz, der strategische Partnerschaften, vielfältige Anlagelösungen und hochmoderne digitale Plattformen umfasst, hat BEN eine einzigartige Nische in der wettbewerbsintensiven Vermögensverwaltungslandschaft geschaffen. Von vermögenden Privatpersonen bis hin zu institutionellen Anlegern bietet das umfassende Ökosystem des Unternehmens personalisierte Anlagestrategien, die nicht nur finanzielles Wachstum, sondern auch einen transformativen Ansatz zur Vermögensbildung und -verwaltung versprechen.

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Finanzinstitutionen

Franklin Resources unterhält strategische Partnerschaften mit den folgenden globalen Finanzinstituten:

Partnerinstitution	Einzelheiten zur Partnerschaft	Umfang der Zusammenarbeit
Allianz Global Investors	Zusammenarbeit im Investmentmanagement	Grenzüberschreitende Anlagestrategien
BNY Mellon	Partnerschaft zur Vermögensverwaltung	Depot- und Fondsverwaltung

Vertriebspartnerschaften mit internationalen Banken und Brokern

Das wichtigste Vertriebsnetz umfasst:

• Morgan Stanley – Globale Vertriebsplattform
• UBS Financial Services – Vertrieb der Vermögensverwaltung
• Charles Schwab – Vertrieb von Investmentfonds und ETFs

Technologiekooperation mit Fintech- und Datenanalyseunternehmen

Technologiepartnerschaften mit Schwerpunkt auf:

Technologiepartner	Fokus auf Zusammenarbeit	Technologieinvestitionen
Palantir-Technologien	Integration von Datenanalysen	12,5 Millionen US-Dollar jährliche Investition
Bloomberg LP	Finanzdaten und Analysen	Jährliche Zusammenarbeit im Wert von 8,3 Millionen US-Dollar

Partnerschaften im Investment Research und Beratungsnetzwerk

Zu den Forschungskooperationsnetzwerken gehören:

• CFA Institute – Entwicklung von Forschungsstandards
• Morningstar – Einblicke in die Investmentforschung
• S&P Global – Integration von Finanzanalysen

Partnerschaften mit Plattformen für Investmentfonds und Handelsinfrastruktur

Handels- und Plattformpartnerschaften:

Plattformpartner	Infrastrukturdienst	Jährliches Transaktionsvolumen
Fidelity Investments	Handelsinfrastruktur	Jährliche Transaktionen im Wert von 47,6 Milliarden US-Dollar
Interaktive Broker	Elektronische Handelsplattform	32,4 Milliarden US-Dollar jährliches Handelsvolumen

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Hauptaktivitäten

Vermögensverwaltung und Anlageportfolioentwicklung

Franklin Resources verwaltet zum 31. Dezember 2023 Vermögenswerte in Höhe von 1,4 Billionen US-Dollar. Das Unternehmen ist in mehreren Anlagekategorien mit der folgenden Vermögensaufteilung tätig:

Asset-Kategorie	Gesamtes verwaltetes Vermögen
Aktienfonds	612 Milliarden US-Dollar
Rentenfonds	456 Milliarden US-Dollar
Multi-Asset-Strategien	224 Milliarden US-Dollar
Alternative Investitionen	108 Milliarden Dollar

Finanzproduktdesign und Innovation

Franklin Resources entwickelt Anlageprodukte auf verschiedenen Plattformen:

• Investmentfonds: 214 verschiedene Fonds
• Exchange Traded Funds (ETFs): 47 verschiedene ETF-Angebote
• Institutionelle Anlagelösungen: 86 spezialisierte Anlagestrategien

Investmentforschung und Marktanalyse

Forschungsinvestitionskennzahlen:

Forschungskategorie	Quantitative Kennzahlen
Forschungsanalysten	372 globale Fachleute
Globale Forschungsbüros	18 internationale Standorte
Jährliches Forschungsbudget	124 Millionen Dollar

Kundenbeziehungsmanagement

Statistiken zum Kundenengagement:

• Gesamtzahl der Kundenkonten: 22,5 Millionen
• Institutionelle Kunden: 4.837
• Privatanlegerkonten: 17,8 Millionen

Umsetzung globaler Anlagestrategien

Globale Kennzahlen zur Investitionsbereitstellung:

Geografische Region	Verwaltetes Vermögen
Vereinigte Staaten	892 Milliarden US-Dollar
Europa	276 Milliarden US-Dollar
Asien-Pazifik	184 Milliarden US-Dollar
Lateinamerika	48 Milliarden Dollar

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Schlüsselressourcen

Umfassende Finanzexpertise und Anlageexperten

Im Jahr 2024 beschäftigt Franklin Resources weltweit insgesamt 7.900 Mitarbeiter. Etwa 2.600 dieser Mitarbeiter an mehreren Standorten sind Investmentprofis.

Mitarbeiterkategorie	Nummer
Gesamtzahl der Mitarbeiter	7,900
Investmentprofis	2,600
Globale Bürostandorte	36

Proprietäre Investment-Research- und Analyseplattformen

Franklin Resources investiert jährlich 215 Millionen US-Dollar in Technologie- und Forschungsinfrastruktur.

• Fortschrittliche Datenanalysesysteme
• Proprietäre Tools zur Investitionsmodellierung
• Forschungsplattformen für maschinelles Lernen

Diverse Investmentfonds-Portfolios

Fondskategorie	Gesamtes verwaltetes Vermögen (AUM)
Aktienfonds	386 Milliarden US-Dollar
Rentenfonds	294 Milliarden US-Dollar
Multi-Asset-Fonds	167 Milliarden US-Dollar

Starker Markenruf im Asset Management

Franklin Resources verwaltet 1,4 Billionen Dollar in der Bilanzsumme ab Q4 2023.

Fortschrittliche technologische Infrastruktur

• Cloudbasierte Anlageverwaltungssysteme
• Investitionen in die Cybersicherheitsinfrastruktur: 45 Millionen US-Dollar pro Jahr
• KI-gesteuerte Tools zur Portfoliooptimierung

Die Technologieausgaben machen im Jahr 2024 4,2 % des Gesamtumsatzes des Unternehmens aus.

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Wertversprechen

Umfassende globale Anlagelösungen

Im vierten Quartal 2023 verwaltet Franklin Resources ein weltweit verwaltetes Vermögen (AUM) in Höhe von 1,47 Billionen US-Dollar. Das Unternehmen bietet Anlagelösungen in 45 Ländern weltweit an.

Anlagekategorie	Gesamtes verwaltetes Vermögen (Milliarden US-Dollar)	Globale Marktabdeckung
Aktienfonds	612 Milliarden US-Dollar	42 Länder
Rentenfonds	413 Milliarden US-Dollar	37 Länder
Alternative Investitionen	245 Milliarden Dollar	22 Länder

Diversifizierte Anlagestrategien über mehrere Anlageklassen hinweg

Franklin Resources bietet Anlagestrategien für verschiedene Anlageklassen mit der folgenden Allokation:

• Aktienstrategien: 41,6 % des gesamten AUM
• Fixed-Income-Strategien: 28,1 % des gesamten verwalteten Vermögens
• Multi-Asset-Strategien: 18,3 % des gesamten verwalteten Vermögens
• Alternative Anlagen: 12 % des gesamten AUM

Personalisierte Vermögensverwaltungsdienste

Das Unternehmen betreut weltweit etwa 25 Millionen Privatanleger mit einer durchschnittlichen Portfoliogröße von 58.600 US-Dollar.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Portfoliowert
Privatanleger	18,5 Millionen	$42,300
Institutionelle Anleger	6,5 Millionen	$215,000

Transparenter und leistungsorientierter Anlageansatz

Franklin Resources verfügt über eine Leistungsbilanz mit den folgenden Kennzahlen:

• 68 % der aktiv verwalteten Fonds übertrafen im Jahr 2023 ihre Benchmark
• Durchschnittliche Fondskostenquote: 0,82 %
• Morningstar-Bewertung: 3,7 von 5 Sternen

Erweiterte Risikomanagementfunktionen

Risikomanagementstatistiken für die Anlagestrategien von Franklin Resources:

Risikometrik	Messung
Portfoliovolatilität	12.4%
Sharpe-Ratio	1.35
Maximaler Drawdown	-14.2%

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Kundenbeziehungen

Engagierte Vermögensverwaltungsberater

Franklin Resources beschäftigt im dritten Quartal 2023 706 Finanzberater. Durchschnittliche Größe des Kundenportfolios: 2,3 Millionen US-Dollar. Kundenbindungsrate: 87,4 %.

Beraterkategorie	Anzahl der Berater	Durchschnittliches Kundenvermögen
Leitende Vermögensverwalter	186	4,7 Millionen US-Dollar
Mittelständische Berater	372	1,9 Millionen US-Dollar
Junior-Berater	148	$850,000

Persönliche Anlageberatung

Die Anlageberatungsdienstleistungen decken 92 % des Kundenstamms ab. Individuelle Beratungshäufigkeit: Vierteljährlich für vermögende Kunden, halbjährlich für Standardkonten.

• Beratungszeit für vermögende Privatpersonen: Durchschnittlich 3,2 Stunden pro Kunde
• Standard-Kontoberatungszeit: Durchschnittlich 1,1 Stunden pro Kunde
• Digitale Beratungsmöglichkeiten: 64 % der gesamten Beratungen

Digitale Plattformen zur Kundenbindung

Nutzer digitaler Plattformen: 1,2 Millionen (Stand Dezember 2023). Engagement-Rate mobiler Apps: 73 %.

Plattformfunktion	Benutzerprozentsatz	Durchschnittliche monatliche Interaktionen
Portfolioverfolgung	91%	8.6
Handelsausführung	62%	3.4
Leistungsanalyse	78%	5.2

Regelmäßige Berichterstattung zur Portfolio-Performance

Berichtshäufigkeit: Monatlich für Konten über 500.000 US-Dollar, vierteljährlich für Konten unter 500.000 US-Dollar.

• Gesamtzahl der im Jahr 2023 generierten Meldedokumente: 4,7 Millionen
• Präferenz für digitale Berichte: 86 % der Kunden
• Präferenz für gedruckte Berichte: 14 % der Kunden

Entwicklung maßgeschneiderter Anlagestrategien

Kunden mit personalisierten Anlagestrategien: 68 % des gesamten Kundenstamms.

Strategietyp	Prozentsatz der Kunden	Durchschnittliche jährliche Rendite
Konservative Strategie	22%	5.3%
Ausgewogene Strategie	36%	7.6%
Aggressive Strategie	10%	9.2%

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Kanäle

Online-Investitionsplattformen

Franklin Templeton betreibt mehrere Online-Investmentplattformen mit den folgenden Merkmalen:

Plattform	Benutzerbasis	Verwaltetes Vermögen
Franklin Templeton Direct	1,2 Millionen registrierte Benutzer	58,4 Milliarden US-Dollar an Investitionen in digitale Plattformen
Institutionelles Anlegerportal	3.800 institutionelle Kunden	426,7 Milliarden US-Dollar werden über digitale Schnittstellen verwaltet

Mobile Anlageanwendungen

Statistiken zu mobilen Investment-Apps:

• Downloads mobiler Apps: 750.000 ab 2023
• Durchschnittliche monatlich aktive Benutzer: 425.000
• Transaktionsvolumen über mobile Plattformen: 12,3 Milliarden US-Dollar pro Jahr

Finanzberaternetzwerke

Details zum Vertriebsnetz:

Netzwerktyp	Anzahl der Berater	Jährliche Kundenakquise
Unabhängige Finanzberater	15.600 registrierte Partner	48.700 neue Kundenbeziehungen
Broker-Dealer-Beziehungen	280 aktive Broker-Dealer-Unternehmen	86,2 Milliarden US-Dollar an vermittelten Investitionen

Direktvertriebsteams

Zusammensetzung des Außendienstes:

• Gesamtzahl der Direktvertriebsmitarbeiter: 1.275
• Weltweite Vertriebsabdeckung: 38 Länder
• Durchschnittlicher Jahresumsatz pro Vertriebsmitarbeiter: 3,6 Millionen US-Dollar

Digitale Marketing- und Kommunikationskanäle

Kennzahlen zum digitalen Engagement:

Kanal	Follower/Abonnenten	Jährliches Engagement
LinkedIn	285.000 Follower	4,2 Millionen Content-Impressionen
YouTube	78.000 Abonnenten	2,1 Millionen Videoaufrufe
E-Mail-Marketing	1,7 Millionen Abonnenten	Jährlich werden 22,4 Millionen E-Mails verschickt

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Kundensegmente

Vermögende Privatanleger

Im vierten Quartal 2023 betreut Franklin Resources rund 146.000 vermögende Privatanleger mit einem verwalteten Gesamtvermögen (AUM) von 32,7 Milliarden US-Dollar in diesem Segment.

Anlegerkategorie	Gesamtvermögen	Durchschnittliche Investition
Vermögende Privatpersonen	32,7 Milliarden US-Dollar	224.000 US-Dollar pro Investor

Institutionelle Anleger

Franklin Resources verwaltet institutionelle Investmentportfolios in mehreren Sektoren im Wert von 521,5 Milliarden US-Dollar.

• Der institutionelle Kundenstamm umfasst 170 Länder
• Durchschnittliche institutionelle Portfoliogröße: 63,4 Millionen US-Dollar
• Das institutionelle Segment macht 48 % des gesamten AUM aus

Rentenfondsmanager

Das Unternehmen verwaltet Anlageprodukte für den Ruhestand im Wert von 187,3 Milliarden US-Dollar.

Art der Altersvorsorge	Gesamtvermögen	Anzahl der Fonds
401(k) Altersvorsorgefonds	112,6 Milliarden US-Dollar	1.247 Fonds
IRA-Rentenkonten	74,7 Milliarden US-Dollar	836 Fonds

Betriebliche Pensionskassen

Die Verwaltung betrieblicher Pensionsfonds in verschiedenen Branchen beläuft sich auf insgesamt 214,6 Milliarden US-Dollar.

• Pensionsfonds im Technologiesektor: 47,2 Milliarden US-Dollar
• Pensionsfonds für Finanzdienstleistungen: 62,9 Milliarden US-Dollar
• Pensionsfonds des verarbeitenden Gewerbes: 104,5 Milliarden US-Dollar

Wealth-Management-Kunden weltweit

Franklin Resources betreut Vermögensverwaltungskunden in 35 Ländern mit einem weltweiten Vermögen von 276,8 Milliarden US-Dollar.

Geografische Region	Gesamtvermögen	Anzahl der Kunden
Nordamerika	187,3 Milliarden US-Dollar	62.000 Kunden
Europa	54,2 Milliarden US-Dollar	18.500 Kunden
Asien-Pazifik	35,3 Milliarden US-Dollar	12.700 Kunden

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Kostenstruktur

Mitarbeitervergütung und Talentakquise

Für das Geschäftsjahr 2023 meldete Franklin Resources einen Gesamtaufwand für Vergütungen und Sozialleistungen in Höhe von 2,325 Milliarden US-Dollar. Die Belegschaft des Unternehmens umfasste weltweit etwa 9.700 Mitarbeiter.

Ausgabenkategorie	Betrag (in Millionen)
Gehälter und Löhne	$1,845
Leistungsprämien	$312
Leistungen an Arbeitnehmer	$168

Wartung von Technologie und Infrastruktur

Die Technologie- und Infrastrukturkosten für Franklin Resources beliefen sich im Jahr 2023 auf insgesamt 456 Millionen US-Dollar, mit wichtigen Investitionen in:

• Cloud-Computing-Infrastruktur
• Cybersicherheitssysteme
• Investment-Management-Plattformen
• Datenanalysetechnologien

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für das Geschäftsjahr 2023 beliefen sich auf 187 Millionen US-Dollar und konzentrierten sich auf:

Marketingkanal	Ausgaben (in Millionen)
Digitales Marketing	$82
Traditionelle Werbung	$65
Event-Sponsoring	$40

Einhaltung gesetzlicher Vorschriften und Rechtskosten

Die Compliance- und Rechtskosten für Franklin Resources beliefen sich im Jahr 2023 auf 94 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Zulassungsgebühren: 28 Millionen US-Dollar
• Gehälter des Compliance-Personals: 42 Millionen US-Dollar
• Externe Rechtsberatung: 24 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen für Franklin Resources beliefen sich im Jahr 2023 auf 112 Millionen US-Dollar, mit Schwerpunkten wie:

• Entwicklung einer Anlagestrategie
• Integration künstlicher Intelligenz
• Digitale Produktinnovation

Zusammenfassung der Gesamtkostenstruktur für 2023:

Kostenkategorie	Gesamtausgaben (in Millionen)
Mitarbeitervergütung	$2,325
Technologieinfrastruktur	$456
Marketing	$187
Einhaltung gesetzlicher Vorschriften	$94
Forschung und Entwicklung	$112

Franklin Resources, Inc. (BEN) – Geschäftsmodell: Einnahmequellen

Verwaltungsgebühren aus Anlageportfolios

Stand: 4. Quartal 2023, berichtete Franklin Resources 1,52 Billionen US-Dollar im verwalteten Vermögen (AUM). Verwaltungsgebühren generiert ca 4,8 Milliarden US-Dollar im Jahresumsatz aus der Anlageportfolioverwaltung.

Asset-Kategorie	Prozentsatz der Verwaltungsgebühr	Jahresumsatz
Aktienfonds	0.75% - 1.25%	1,9 Milliarden US-Dollar
Rentenfonds	0.50% - 0.85%	1,6 Milliarden US-Dollar
Hybrid-/ausgeglichene Fonds	0.65% - 1.00%	780 Millionen Dollar

Leistungsorientierte Vergütung

Die Performancegebühren im Jahr 2023 beliefen sich auf insgesamt 127 Millionen Dollar, was 2,6 % der gesamten Einnahmequellen ausmacht.

Gebühren für Beratungsleistungen

Institutionelle Beratungsleistungen generiert 342 Millionen Dollar im Jahresumsatz, mit einem durchschnittlichen Gebührensatz von 0,35 % des verwalteten Vermögens.

Transaktionsprovisionen

Transaktionsbezogene Umsätze für 2023 erreicht 216 Millionen Dollar, mit folgender Aufteilung:

• Provisionen für den Aktienhandel: 89 Millionen US-Dollar
• Provisionen für den Handel mit festverzinslichen Wertpapieren: 73 Millionen US-Dollar
• Gebühren für alternative Investmenttransaktionen: 54 Millionen US-Dollar

Erträge aus Investmentfonds und ETF-Produkten

Die gesamten Einnahmen aus Investmentfonds und ETF-Produkten betrugen im Jahr 2023 2,1 Milliarden US-Dollar.

Produktkategorie	Gesamtumsatz	Marktanteil
Investmentfonds	1,65 Milliarden US-Dollar	4.2%
ETF-Produkte	450 Millionen Dollar	2.8%

Franklin Resources, Inc. (BEN) - Canvas Business Model: Value Propositions

You're looking at the core offerings Franklin Resources, Inc., operating as Franklin Templeton, is pushing to clients as of late 2025. The value they deliver is built on a foundation of broad expertise, a push into private markets, and a clear commitment to emerging digital asset spaces. It's about being a single, resilient global platform.

Diversified investment expertise across equity, fixed income, and alternatives

Franklin Templeton combines deep expertise across public and private assets, using specialist investment managers to cover a wide spectrum of client needs. As of November 30, 2025, the total preliminary Assets Under Management (AUM) stood at $1.67 trillion. This AUM is spread across key asset classes, showing the breadth of their offering.

Here's a quick look at the asset class distribution as of November 30, 2025:

Asset Class	Preliminary AUM (in billions USD)
Equity	$694.1
Fixed Income	$437.1
Alternative	$269.3
Multi-Asset	$198.1
Cash Management	$75.9

The firm has over 1,600 investment professionals globally, and this diversification is key to meeting varied client goals. For instance, Franklin Templeton fixed income alone has expertise in every sector, managing approximately $240 billion in AUM, and saw net inflows of $17.3 billion for fiscal year 2025, excluding Western Asset Management.

Access to institutional-quality private infrastructure for private wealth

Franklin Templeton is actively working to democratize alternative investments, specifically targeting private infrastructure for wealth management clients. This is a direct response to market trends, as global infrastructure requirements are projected to surpass $94 trillion by 2040, creating an estimated $15 trillion investment opportunity for private capital.

To deliver this, Franklin Resources entered a strategic partnership with three institutional infrastructure investment firms:

• Copenhagen Infrastructure Partners ("CIP")
• DigitalBridge
• Actis (part of the Sustainable Infrastructure business at General Atlantic)

This collaboration aims to give private wealth clients differentiated access to high-growth areas like energy security, electrification, digitalization, data centers, and renewable energy, targeting stable, inflation-linked cash flows. This push into alternatives is showing momentum; the company was ahead of its plan for alternatives as of November 2025.

Customized portfolio solutions via the Canvas indexing platform

The Canvas platform is a component of Franklin Templeton's multi-asset solutions, designed to help create customized portfolio outcomes. You can see its traction in the flow data; multi-asset net inflows were $3.3 billion in the second quarter of fiscal year 2025, led by positive net flows into solutions including Canvas. The firm noted in November 2025 that they were ahead of plan for Canvas, indicating this platform is a key area of focus for delivering tailored solutions. This capability supports the broader strategy of offering outcome-oriented solutions across segments.

Global scale and local market knowledge for international investors

Franklin Resources, Inc. operates as Franklin Templeton, serving clients in over 155 countries, which speaks directly to its global scale. With offices in major financial markets around the world, the firm combines this reach with the distinct expertise of its specialist investment teams. This structure allows them to offer boutique specialization on a global scale, which is increasingly attractive as asset owners look to partner with fewer firms capable of delivering across asset classes and regions.

Innovation in digital assets, including tokenized money market funds

Franklin Templeton is making concrete moves in the digital asset space, viewing new blockchain technologies as potential sources of capital appreciation. The firm has a dedicated digital assets research function, leveraging fundamental "tokenomics" analysis and a team active in the ecosystem since 2018. They launched the first US registered mutual fund to use public blockchains to process transactions and record share ownership.

Recent product innovations include:

• The launch of the Franklin XRP ETF, listed on NYSE Arca.
• Expansion of the Franklin Crypto Index ETF (EZPZ) holdings to include XRP, Solana, Dogecoin, Cardano, Stellar Lumens, and Chainlink, alongside Bitcoin and Ether.

The Franklin Bitcoin ETF (EZBC) reported Total Net Assets of $517.33 Million as of November 26, 2025. The firm's strategy is to provide institutional-grade access to these emerging blockchain investment products, positioning itself to benefit from growing institutional demand.

Finance: draft 13-week cash view by Friday.

Franklin Resources, Inc. (BEN) - Canvas Business Model: Customer Relationships

You're looking at how Franklin Resources, Inc., operating as Franklin Templeton, manages its connections with its diverse client base as of late 2025. The firm serves clients in over 150 countries, supported by more than 1,600 investment professionals globally.

The relationship strategy clearly segments across channels, emphasizing specialized expertise for wealth managers while maintaining high-touch service for institutional mandates. The total preliminary Assets Under Management (AUM) stood at $1.67 trillion as of November 30, 2025.

Dedicated alternative specialist teams for the wealth channel

Franklin Templeton emphasizes specialization, with its specialist investment managers bringing extensive capabilities across asset classes, including alternatives. The firm reported its Alternative AUM reached $269.3 billion as of November 30, 2025. The focus on this area is underscored by the fact that the firm achieved positive net flows in retail Separately Managed Accounts (SMAs), Exchange Traded Funds (ETFs), and its Canvas® platform, suggesting dedicated support structures are in place for these channels.

Personalized portfolio development through close client partnership

The approach centers on a portfolio-centric strategy, vital for managing wealth in the current environment where sound portfolio decisions are more likely to drive effective wealth management than spectacular single-asset returns. This partnership model is supported by the firm's broad expertise across equity, fixed income, alternatives, and multi-asset solutions, allowing for tailored construction. The firm's overall AUM is heavily weighted toward the US market, which accounted for $1,171.5 billion of the total AUM as of September 30, 2025, while international markets held $489.7 billion.

Here's a look at the AUM breakdown, which reflects the underlying assets managed through these client relationships:

Asset Class	Preliminary AUM (Nov 30, 2025, in Billions USD)
Equity	$694.1
Fixed Income	$437.1
Alternative	$269.3
Multi-Asset	$198.1
Cash Management	$75.9

High-touch service for institutional clients and consultants

Franklin Templeton maintains a commitment to high-quality client service, which is critical for its institutional segment. The firm's institutional AUM had increased from 25% to 45% of total AUM over a prior period, indicating a significant focus on this segment. The firm's mission explicitly includes delivering investment management expertise alongside wealth management and technology solutions, suggesting a differentiated service level for sophisticated clients and consultants. The preliminary long-term net flows for November 2025 showed $1 billion of net inflows when excluding Western Asset Management, pointing to successful relationship retention or growth in other institutional/wholesale areas.

Digital self-service tools and educational content

The firm integrates technology solutions into its client service model. This is evidenced by the focus on expanding its ETF suite, including the launch of the Franklin Solana ETF (SOEZ) in December 2025, showing engagement with emerging digital asset client interests. The overall strategy recognizes that technology solutions are a core part of helping clients achieve better outcomes.

The digital engagement supports client understanding through:

• Investment management expertise delivery.
• Technology solutions integration.
• Educational content supporting digital asset products.
• Platform access for retail and ETF flows.

Franklin Resources, Inc. (BEN) - Canvas Business Model: Channels

You're looking at how Franklin Resources, Inc., operating as Franklin Templeton, gets its investment products and services into the hands of clients. This is a multi-pronged approach, balancing traditional intermediary relationships with direct digital engagement.

Global network of financial advisors and third-party distributors

This is the backbone for much of the retail and intermediary business. Franklin Resources, Inc. serves clients in over 150 countries. The firm has more than 1,600 investment professionals globally to support these distribution efforts. A significant portion of their U.S. mutual funds utilize distribution plans under Rule 12b-1, which compensates these third-party channels for sales and marketing efforts on the funds' behalf. As of September 30, 2024, the international business alone culminated in over $500 billion in Assets Under Management (AUM).

Direct institutional sales force for large mandates

The direct sales force targets large mandates from institutions. As of the first quarter of fiscal year 2025, the institutional pipeline of won-but-unfunded mandates stood at $18.1 billion, showing the size of the sales team's current booked business awaiting funding. This pipeline was diversified across asset classes and specialist investment managers.

Exchange-Traded Funds (ETFs) and Separate Managed Accounts (SMAs)

These vehicles are key distribution points, often accessed via the advisor network. Retail SMAs saw positive net flows in fiscal year 2025, continuing a trend where they achieved record highs in AUM as of September 30, 2024. The Alternative AUM, which flows through various vehicles including SMAs, expanded to a record $270 billion as of September 30, 2025. The firm's multi-asset strategies also saw strong net inflows, contributing to total multi-asset net inflows of $12.8 billion for fiscal year 2025.

Here's the AUM breakdown as of the latest reported month-end, November 30, 2025, showing the scale of assets managed across the various investment capabilities that are distributed:

Asset Class	Preliminary AUM (November 30, 2025, in Billions USD)
Equity	$694.1
Fixed Income	$437.1
Alternative	$269.3
Multi-Asset	$198.1
Long Term Total	$1,598.6
Cash Management	$75.9
Total Ending AUM	$1,674.5

Proprietary digital platforms (Canvas, Benji) and websites

The Canvas platform is central to the Custom Indexing offering, providing an intuitive system for advisors. As of June 30, 2025, the Canvas platform accounted for $13.8 billion in SMA AUM. Furthermore, multi-asset net inflows for fiscal year 2025 of $12.8 billion were led by positive net flows into Canvas, among others. The Benji technology platform demonstrates the firm's digital reach, having powered the Franklin OnChain U.S. Government Money Fund, which held nearly $732 million in on-chain assets across networks like Stellar, Ethereum, Arbitrum, and Solana.

Direct-to-consumer online investment platforms

While the primary focus appears to be through intermediaries, the digital presence supports direct engagement. The firm's websites, including investors.franklinresources.com, serve as a primary source for information and access. The company's overall strategy is to help clients achieve better outcomes through investment management expertise, wealth management, and technology solutions, which inherently supports direct client interaction where legally and practically feasible.

• Clients served across more than 150 countries.
• Canvas platform AUM reached $13.8 billion as of June 30, 2025.
• Institutional pipeline of won-but-unfunded mandates was $18.1 billion (Q1 FY2025).
• Benji platform supports on-chain assets near $732 million.

Finance: draft 13-week cash view by Friday.

Franklin Resources, Inc. (BEN) - Canvas Business Model: Customer Segments

You're looking at the core client base for Franklin Resources, Inc. as of late 2025. The firm serves a wide spectrum, from massive pension funds to individual retail accounts across the globe. Honestly, understanding this mix is key to seeing where their revenue engine is running.

The total preliminary Assets Under Management (AUM) as of November 30, 2025, stood at $1,674.5 billion. This figure reflects the scale across which these segments operate.

Institutional Investors (Pension Funds, Endowments, Trusts)

This segment represents a significant portion of the firm's mandate. Based on the latest available breakdown, institutional clients account for 42% of the total AUM. These mandates often involve long-term, large-scale asset management services for entities like public and private pension funds, university endowments, and charitable trusts.

Individual Retail Investors Globally

Individual retail investors form the largest single client group by percentage. As of the Q2 2025 reporting, retail investors accounted for 55% of AUM. This group accesses Franklin Resources, Inc.'s products through various vehicles, including mutual funds and exchange-traded products (ETPs). The firm serves clients in over 150 countries.

High-Net-Worth and Private Wealth Clients

While smaller in percentage terms compared to the other two main groups, high-net-worth (HNW) clients are a distinct focus, often served through specialized channels like Fiduciary Trust International. This segment represented 3% of AUM as of Q2 2025.

Global Clients, with Nearly $500 Billion AUM Outside the US

Franklin Resources, Inc. maintains a truly global footprint. While the U.S. is the dominant market, international business is substantial. Based on the latest total AUM of $1,674.5 billion as of November 30, 2025, and using the geographic split from Q2 2025, the non-U.S. portion is estimated to be around $502.4 billion (30% of total AUM). This aligns closely with the target of nearly $500 billion outside the US.

Here's the quick math on the geographic split based on the latest total AUM:

Region	Approximate AUM (USD Billions)	Percentage of Total AUM (Based on Q2 2025 Data)
U.S.	$1,172.2	70%
EMEA	$200.9	13%
APAC	$167.5	10%
Americas (Ex-US)	$117.2	7%

What this estimate hides is the exact, real-time split for November 2025, but the structure is clear.

Financial Professionals and Wealth Management Firms

This group acts as a critical distribution channel, facilitating access to Franklin Resources, Inc.'s products for both institutional and retail clients. While not explicitly broken out as a separate AUM percentage in the latest filings, their role is embedded within the servicing of the other segments. The firm's offerings, including its range of ETPs and mutual funds, are designed to be utilized by these intermediaries.

The client base composition can be summarized by the primary categories:

• Institutional investors: 42% of AUM.
• Individual retail investors: 55% of AUM.
• High-net-worth individuals: 3% of AUM.
• Global reach: Serving clients in over 150 countries.

Finance: draft 13-week cash view by Friday.

Franklin Resources, Inc. (BEN) - Canvas Business Model: Cost Structure

You're looking at the major drains on Franklin Resources, Inc.'s operating income, the costs that keep the global investment machine running as of late 2025. For an asset manager, people and technology are the biggest levers, so you'd expect those line items to be substantial.

Compensation and benefits for over 1,600 investment professionals

Compensation is the single largest cost component, which makes sense when you consider the talent required to manage over $1.6 trillion in assets. For the fiscal year ended September 30, 2025, Franklin Resources, Inc. reported $3,818.2 million in compensation and benefits expense. This figure reflects the cost of retaining the firm's investment talent, which includes more than 1,600 investment professionals globally. Looking at a quarterly projection, management guided for compensation and benefits to be approximately $880 million for the fourth quarter of 2025, which included an assumption of $50 million in performance fees at a 55% payout. Honestly, that's a massive fixed and variable cost base to cover.

Technology infrastructure and digital transformation spending

Keeping the digital plumbing modern is non-negotiable in this business. Franklin Resources, Inc. has been focused on unifying its investment management technology platform across public market asset classes to reduce complexity and long-term capital expenses. For the fourth quarter of 2025, the guidance for Information Systems and Technology (IS&T) spending was set at $155 million. This spending supports everything from trading systems to client-facing digital portals.

Distribution and marketing expenses to support global sales

Getting the word out and supporting global sales channels requires significant investment. For the full fiscal year ended September 30, 2025, the reported Sales, distribution and marketing expense totaled $2,010.9 million. This is a direct cost associated with supporting global sales efforts, though the company often notes that sales and distribution fees collected often cover a large portion of these marketing costs.

General and administrative costs for global operations

Running a global operation means substantial overhead for compliance, finance, HR, and general corporate functions. The General, administrative and other expense for the fiscal year ended September 30, 2025, was $774.5 million. For the fourth quarter alone, this category was reported at $222.8 million.

Acquisition and integration costs for acquired firms (e.g., Putnam, Apera)

Growth through acquisition is a key part of the strategy, but it comes with integration costs. While specific, isolated integration costs for the latest deals aren't always broken out as a single line item, the impact is visible. For instance, the October 2025 acquisition of Apera Asset Management, a pan-European private credit firm, was strategic, increasing Franklin Resources, Inc.'s global alternative credit assets under management by over $90 billion, bringing total alternative strategies to nearly $270 billion as of September 30, 2025. The prior inclusion of Putnam Investments also impacted the expense base in 2025, with management noting adjusted expenses were substantially similar to fiscal year 2024, less than a 1% difference, despite the additional quarter of Putnam.

Here's a quick look at the major operating expense components for the fiscal year ended September 30, 2025, based on preliminary reported figures:

Cost Category	Fiscal Year 2025 Amount (in millions USD)
Compensation and benefits	$3,818.2
Sales, distribution and marketing	$2,010.9
General, administrative and other	$774.5

You can see that personnel costs dominate the structure. If you're looking for where efficiency gains might come from, it's usually in G&A or technology optimization, but compensation is sticky.

• Compensation and benefits for FY 2025: $3,818.2 million
• Sales, distribution and marketing for FY 2025: $2,010.9 million
• General, administrative and other for FY 2025: $774.5 million
• Q4 2025 IS&T spending guidance: $155 million
• Investment professionals count: Over 1,600

Finance: draft 13-week cash view by Friday.

Franklin Resources, Inc. (BEN) - Canvas Business Model: Revenue Streams

You're looking at how Franklin Resources, Inc. actually brings in the money to run its global asset management platform. Honestly, it all comes down to the assets they manage, but the mix is shifting, which changes the revenue quality.

The primary source is definitely investment management fees, which are directly tied to Assets Under Management (AUM). For the fiscal year ending September 30, 2025, the average AUM Franklin Resources managed was $1.61 trillion. The fee rate on that base, excluding the variable performance fees, was an adjusted effective fee rate of 37.5 basis points. This is the engine room of their revenue.

When we look at the top line for the full fiscal year 2025, the reported adjusted operating revenues totaled $6.7 billion. This figure reflects a 2.1% increase from the prior year, helped by higher average AUM and those performance fees we'll discuss next. For context, the total annual revenue for fiscal year 2025 was reported as $8.77B.

Performance fees, which are the variable component tied to investment outperformance, added a significant, though less predictable, amount. For fiscal year 2025, adjusted performance fees totaled $364.6 million. That's up from $293.4 million the year before, showing a strong performance component in the year's results.

Here's a quick look at the key components making up the revenue base for fiscal year 2025:

Revenue Component	Fiscal Year 2025 Amount
Adjusted Operating Revenues	$6.7 billion
Adjusted Performance Fees	$364.6 million
Total Annual Revenue (Reported)	$8.77 billion
Ending AUM (as of 9/30/2025)	$1.66 trillion

You also see revenue coming from distribution and service fees from fund sales. While the exact dollar amount for this specific line item isn't broken out in the same way as the main components, the growth in certain product lines points to this stream's activity. For instance, the firm saw positive net flows in its ETF offerings and its Canvas AUM more than tripled since 2023.

The push into less liquid assets is key because it often commands higher fees from alternative and private market strategies. This is a strategic focus area. As of the end of fiscal year 2025, the firm reported its alternative AUM reached a record $270 billion. To give you a sense of the asset mix driving these fee structures, the Fixed Income AUM was $438.7 billion at year-end, while Equity AUM stood at $686.2 billion.

The revenue streams are supported by the underlying asset base, which saw a shift in composition during the year:

• Ending AUM as of September 30, 2025: $1.66 trillion.
• Equity AUM grew to $686.2 billion.
• Fixed Income AUM declined to $438.7 billion.
• Alternative AUM reached $270 billion.
• Long-term net outflows for the fiscal year were $97.4 billion.

The mix matters; higher allocations to alternatives generally mean stickier, higher-margin fee revenue, which helps offset pressure on traditional public market fees.