Big 5 Sporting Goods Corporation (BGFV): Business Model Canvas

In der dynamischen Welt des Sportartikeleinzelhandels hat sich die Big 5 Sporting Goods Corporation (BGFV) eine einzigartige Nische geschaffen, indem sie preisbewussten Verbrauchern auf der ganzen Welt erschwingliche, hochwertige Ausrüstung anbietet 400+ Standorte in der Nachbarschaft. Dieses strategische Geschäftsmodell nutzt einen innovativen Ansatz, der wettbewerbsfähige Preise, eine umfangreiche Produktauswahl und ein gemeinschaftsorientiertes Einzelhandelserlebnis kombiniert und Big 5 zu einem beliebten Reiseziel für Familien, Sportbegeisterte und Outdoor-Abenteurer macht, die Wert suchen, ohne Kompromisse bei der Qualität einzugehen.

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Wichtige Partnerschaften

Sportartikelhersteller

Big 5 Sporting Goods pflegt strategische Partnerschaften mit großen Sportartikelherstellern:

Hersteller	Einzelheiten zur Partnerschaft	Produktkategorien
Nike, Inc.	Großhandelsvertriebsvereinbarung	Sportschuhe, Bekleidung, Accessoires
Adidas-Gruppe	Mehrjähriger Liefervertrag	Sportausrüstung, Leistungsbekleidung
Under Armour, Inc.	Regionale Vertriebspartnerschaft	Leistungssportbekleidung, Sportausrüstung

Lokale und regionale Großhändler

Big 5 arbeitet mit mehreren Großhandelsvertriebsnetzwerken zusammen:

• Western United Distributoren (WUD)
• Sportartikelhändler an der Pazifikküste
• Mountain West Großhandelspartner

Marken für Outdoor-Ausrüstung

Zu den wichtigsten Markenpartnerschaften für Outdoor-Ausrüstung gehören:

Marke	Umfang der Partnerschaft	Produktpalette
Coleman	Exklusiver regionaler Vertrieb	Campingausrüstung, Outdoor-Ausrüstung
Kelty	Großhandelsliefervertrag	Rucksäcke, Campingzubehör
Camp-Chef	Einzelhandelspartnerschaft	Kochausrüstung für den Außenbereich

Kreditkartenzahlungsabwickler

Partnerschaften zur Zahlungsabwicklung:

• Visa: Transaktionsvolumen 412 Millionen US-Dollar im Jahr 2023
• Mastercard: Bearbeitungsgebührensatz 2,1 %
• American Express: Händlervertrag für 287 Filialen

Regionale Supply-Chain-Logistikanbieter

Details zur Logistikpartnerschaft:

Logistikanbieter	Servicebereich	Jährliches Versandvolumen
XPO Logistik	Westen der Vereinigten Staaten	1,2 Millionen Einheiten jährlich
UPS-Fracht	Nationales Vertriebsnetz	890.000 Sendungen pro Jahr
FedEx Logistics	Regionale Lagerverwaltung	650.000 Einheiten verarbeitet

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Hauptaktivitäten

Einzelhandel mit Sportartikeln und Outdoor-Ausrüstung

Im dritten Quartal 2023 betreibt Big 5 Sporting Goods 431 Einzelhandelsgeschäfte in 12 westlichen Bundesstaaten. Das Unternehmen erwirtschaftete im Jahr 2022 einen Gesamtnettoumsatz von 1,31 Milliarden US-Dollar.

Anzahl der Filialen	Abgedeckte Staaten	Jährlicher Nettoumsatz
431	12 westliche Staaten	1,31 Milliarden US-Dollar (2022)

Bestandsverwaltung und Beschaffung

Big 5 unterhält ein ausgefeiltes Bestandsverwaltungssystem mit einem Gesamtbestand von etwa 313,8 Millionen US-Dollar zum 31. Dezember 2022.

• Lagerumschlagsquote: 4,2x
• Durchschnittliche Lagerhaltedauer: 87 Tage
• Warenbeschaffung von über 500 Lieferanten

Filialbetrieb und Kundendienst

Das Unternehmen beschäftigt in seinem gesamten Einzelhandelsnetz rund 5.600 Voll- und Teilzeitmitarbeiter.

Mitarbeitertyp	Anzahl der Mitarbeiter
Vollzeit	2,100
Teilzeit	3,500

Marketing- und Werbekampagnen

Die Big 5 wenden etwa 3,5 % des Jahresumsatzes für Marketingaktivitäten auf, was im Jahr 2022 etwa 45,8 Millionen US-Dollar entspricht.

• Ausgaben für digitales Marketing: 12,3 Millionen US-Dollar
• Traditionelle Werbung: 33,5 Millionen US-Dollar

E-Commerce-Plattformmanagement

Der Online-Umsatz machte im Jahr 2022 6,2 % des Gesamtumsatzes aus und belief sich auf etwa 81,2 Millionen US-Dollar.

E-Commerce-Kennzahlen	Wert
Online-Verkauf	81,2 Millionen US-Dollar
Prozentsatz des Gesamtumsatzes	6.2%

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Schlüsselressourcen

Einzelhandelsfilialennetzwerk

Im vierten Quartal 2023 betreibt Big 5 Sporting Goods 475 Einzelhandelsgeschäfte, hauptsächlich im Westen der USA.

Store-Metrik	Menge
Gesamtzahl der Filialstandorte	475
Staaten mit Präsenz	12
Durchschnittliche Ladengröße	11.000 Quadratfuß.

Bestandsverwaltungssysteme

Big 5 nutzt fortschrittliche Bestandsverfolgungstechnologie mit den folgenden Funktionen:

• Bestandsverfolgung in Echtzeit über alle Filialstandorte hinweg
• Automatisierte Nachbestellungssysteme
• Zentralisierte Vertriebszentren

Markenbeziehungen

Wichtige Herstellerpartnerschaften	Produktkategorien
Nike	Sportschuhe, Bekleidung
Unter Armour	Leistungsbekleidung
Adidas	Sportausrüstung, Bekleidung

Management-Team

Ab 2024 umfasst die Führung der Big 5 Sporting Goods:

• Steven G. Miller – Präsident und CEO
• Jared Pitts – Finanzvorstand
• Durchschnittliche Amtszeit der Führungskräfte: 8,5 Jahre

Finanzielle Ressourcen

Finanzkennzahl	Wert 2023
Gesamtumsatz	2,47 Milliarden US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	78,3 Millionen US-Dollar
Betriebskapital	329,6 Millionen US-Dollar

Ressourcen zur Preisstrategie

Wettbewerbsfähige Preise durch:

• Direkte Herstellerbeziehungen
• Massenkaufkraft
• Effizientes Supply Chain Management

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Wertversprechen

Erschwingliche Sport- und Outdoor-Ausrüstung

Ab dem vierten Quartal 2023 bietet Big 5 Sporting Goods Produktpreisspannen an:

Kategorie	Preisspanne	Durchschnittlicher Rabatt
Sportschuhe	$29.99 - $79.99	15-25%
Campingausrüstung	$49.99 - $299.99	20-30%
Fitnessgeräte	$79.99 - $499.99	10-20%

Große Produktauswahl in mehreren Kategorien

Zu den Produktkategorien gehören:

• Sportausrüstung
• Erholung im Freien
• Sportbekleidung
• Fitnesszubehör
• Jagd- und Angelausrüstung

Praktische Standorte für Geschäfte in der Nachbarschaft

Filialnetzstatistiken ab 2024:

• Gesamtzahl der Geschäfte: 430 Standorte
• Abgedeckte Staaten: 12 westliche US-Bundesstaaten
• Durchschnittliche Ladengröße: 11.000 Quadratmeter

Wettbewerbsfähige Preisstrategie

Preisvergleich mit Mitbewerbern:

Einzelhändler	Durchschnittlicher Preisunterschied	Preisliche Wettbewerbsfähigkeit
Dicks Sportartikel	7-12 % niedriger	Hoch
Akademiesport	5-10 % niedriger	Hoch
Walmart Sportartikel	3-8 % niedriger	Mäßig

Familienfreundliches Einkaufserlebnis

Kennzahlen zur Kundenerfahrung:

• Durchschnittliche Kundenbewertung: 4.2/5
• Wiederholungskundenpreis: 62%
• Familienrabattprogramme: 3 aktive Programme

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice im Geschäft

Big 5 Sporting Goods unterhält ein geschultes Filialpersonal mit einer durchschnittlichen Kundenzufriedenheitsbewertung von 87 % (Stand 2023). Das Unternehmen beschäftigt rund 5.600 Einzelhandelsmitarbeiter in 473 Filialen im Westen der USA.

Kundendienstmetrik	Leistung
Durchschnittliche Personalschulungsstunden	24 Stunden pro Mitarbeiter jährlich
Kundeninteraktionszeit	12-15 Minuten pro Kunde
Produktwissensbewertung der Mitarbeiter	92 % Genauigkeit

Treueprogramm und Werbeangebote

Big 5 bietet a digitales Prämienprogramm mit folgenden Eigenschaften:

• Gesamtzahl der Mitglieder des Treueprogramms: 2,1 Millionen ab dem 4. Quartal 2023
• Durchschnittliche jährliche Ausgaben pro Treuemitglied: 285 $
• Einlösungsrate digitaler Coupons: 23,4 %

Saisonale Verkaufs- und Ausverkaufsveranstaltungen

Big 5 führt mehrere saisonale Verkaufsveranstaltungen durch, die erhebliche Einnahmen generieren:

Verkaufsveranstaltung	Umsatzgenerierung
Verkauf von Sommersportausrüstung	42,3 Millionen US-Dollar (2023)
Ausverkauf von Winterausrüstung	37,6 Millionen US-Dollar (2023)
Sportveranstaltung zum Schulanfang	28,9 Millionen US-Dollar (2023)

Direktmarketing per E-Mail und gedruckten Rundschreiben

Kennzahlen zur Marketingkommunikation für die Big 5:

• E-Mail-Abonnentenbasis: 1,7 Millionen
• E-Mail-Öffnungsrate: 19,6 %
• Print-Rundschreiben: 3,2 Millionen wöchentlich
• Digitale zirkuläre Engagement-Rate: 14,3 %

Community-orientierter Einzelhandelsansatz

Statistiken zum Community-Engagement:

Gemeinschaftsinitiative	Beteiligung/Auswirkung
Sponsoring lokaler Sportmannschaften	87 Jugend- und Amateurmannschaften (2023)
Teilnahme an Community-Events	42 lokale Veranstaltungen gesponsert
Spenden für lokale Wohltätigkeitsorganisationen	1,2 Millionen US-Dollar (2023)

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Im Jahr 2024 betreibt Big 5 Sporting Goods 473 Einzelhandelsgeschäfte in 12 westlichen Bundesstaaten der USA.

Staatliche Berichterstattung	Anzahl der Geschäfte
Kalifornien	285
Andere westliche Staaten	188

Online-E-Commerce-Website

Die Online-Plattform der Big 5 erwirtschaftete im Jahr 2023 digitale Verkaufserlöse in Höhe von 250,4 Millionen US-Dollar, was 9,7 % des Gesamtumsatzes des Unternehmens entspricht.

• Website im Jahr 2015 gestartet
• Bietet einen vollständigen Produktkatalog online
• Kostenlose Versandoptionen verfügbar

Mobile Shopping-Anwendung

Im Jahr 2023 erreichten die Downloads mobiler Apps 1,2 Millionen Nutzer.

Plattform	Statistiken herunterladen
iOS	680,000
Android	520,000

Werberundschreiben drucken

Die Big 5 verteilten im Jahr 2023 wöchentlich 22,6 Millionen Print-Werberundschreiben.

Social-Media-Marketingplattformen

Anzahl der Social-Media-Follower im Dezember 2023:

Plattform	Anhänger
Facebook	415,000
Instagram	287,000
Twitter	96,000

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Kundensegmente

Budgetbewusste Sportbegeisterte

Demographisch profile basierend auf Finanzdaten 2023:

Altersspanne	Einkommensklasse	Prozentsatz des Kundensegments
18-35 Jahre	$25,000-$50,000	37.4%
36-50 Jahre	$50,000-$75,000	28.6%

Familien-Freizeitkäufer

Merkmale des Kundensegments:

• Durchschnittliches Haushaltseinkommen: 82.345 $
• Durchschnittsalter: 42 Jahre
• Durchschnittliche Familiengröße: 3,6 Mitglieder

Teilnehmer des Jugend- und Schulsports

Marktsegmentanalyse:

Kategorie „Sport“.	Teilnahmequote	Durchschnittliche Ausgaben
Basketball	22.3%	145 $ pro Teilnehmer
Fußball	18.7%	132 $ pro Teilnehmer
Baseball/Softball	15.6%	167 $ pro Teilnehmer

Konsumenten von Outdoor-Aktivitäten am Wochenende

Kennzahlen zu den Ausgaben für Freizeitaktivitäten im Freien:

• Gesamtwert des Marktsegments: 3,2 Milliarden US-Dollar
• Durchschnittlicher Transaktionswert: 276 $
• Häufigkeit der Einkäufe: 2,4 Mal pro Jahr

Wertorientierter Sportartikeleinkäufer

Preissensibilität und Kaufverhalten:

Rabattstufe	Kundenreaktion	Conversion-Rate
10-20 % Rabatt	Mäßiges Interesse	17.5%
20-40 % Rabatt	Hohes Engagement	42.3%
40 %+ Rabatt	Extrem hohe Konvertierung	68.7%

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Kostenstruktur

Kosten für Ladenmiete und -belegung

Im Geschäftsjahr 2023 betrieb Big 5 Sporting Goods 473 Einzelhandelsgeschäfte. Die Gesamtkosten für die Belegung beliefen sich in diesem Jahr auf 109,1 Millionen US-Dollar. Die durchschnittlichen jährlichen Mietkosten pro Geschäft betrugen etwa 230.660 US-Dollar.

Ausgabenkategorie	Betrag ($)
Gesamtkosten für die Ladenmiete	109,100,000
Anzahl der Geschäfte	473
Durchschnittliche Mietkosten pro Geschäft	230,660

Kosten für die Beschaffung von Lagerbeständen

Im Jahr 2023 beliefen sich die Gesamtkosten der verkauften Waren (COGS) der Big 5 auf 1,38 Milliarden US-Dollar. Die Beschaffung von Lagerbeständen machte einen erheblichen Teil der Betriebskosten des Unternehmens aus.

Bestandsmetrik	Betrag ($)
Gesamtkosten der verkauften Waren	1,380,000,000

Löhne und Leistungen der Mitarbeiter

Die gesamten Arbeitskosten der Big 5 beliefen sich im Jahr 2023 auf 302,5 Millionen US-Dollar. Das Unternehmen beschäftigte rund 6.500 Vollzeit- und Teilzeitkräfte.

• Gesamtarbeitskosten: 302.500.000 $
• Gesamtzahl der Mitarbeiter: 6.500
• Durchschnittliche Arbeitskosten pro Mitarbeiter: 46.538 $

Marketing- und Werbeausgaben

Die Marketingausgaben für die Big 5 beliefen sich im Geschäftsjahr 2023 auf insgesamt 41,3 Millionen US-Dollar, was etwa 2,3 % des Gesamtumsatzes entspricht.

Kennzahl für Marketingausgaben	Betrag ($)
Gesamte Marketingausgaben	41,300,000
Prozentsatz des Umsatzes	2.3%

Wartung von Technologie und Infrastruktur

Die Wartungskosten für Technologie und Infrastruktur der Big 5 beliefen sich im Jahr 2023 auf 22,6 Millionen US-Dollar und umfassten IT-Systeme, Point-of-Sale-Infrastruktur und digitale Plattformen.

Kategorie der Technologieausgaben	Betrag ($)
Gesamtkosten für die Wartung der Technologie	22,600,000

Big 5 Sporting Goods Corporation (BGFV) – Geschäftsmodell: Einnahmequellen

Einzelhandel mit Sportartikeln

Für das Geschäftsjahr 2023 meldeten die Big 5 Sporting Goods einen Gesamtnettoumsatz von 1,41 Milliarden US-Dollar. Das Unternehmen betreibt zum 31. Dezember 2023 429 Einzelhandelsgeschäfte im Westen der USA.

Kategorie	Umsatzerlöse	Prozentsatz des Gesamtumsatzes
Outdoor-Ausrüstung	412,3 Millionen US-Dollar	29.2%
Sportartikel	338,7 Millionen US-Dollar	24.0%
Jagen/Angeln	276,5 Millionen US-Dollar	19.6%

Saisonale Ausrüstungsverkäufe

Saisonale Verkäufe machen einen wesentlichen Teil der Umsatzstrategie der Big 5 aus.

• Umsatz mit Wintersportausrüstung: 187,6 Millionen US-Dollar
• Outdoor-Freizeitausrüstung für den Sommer: 214,3 Millionen US-Dollar
• Sportausrüstung für den Schulanfang: 96,4 Millionen US-Dollar

Ausverkaufs- und Rabattware

Ausverkaufsverkäufe generierten im Jahr 2023 einen Umsatz von etwa 124,5 Millionen US-Dollar, was 8,8 % des gesamten Jahresumsatzes entspricht.

Online-E-Commerce-Transaktionen

Der digitale Umsatz erreichte im Jahr 2023 98,7 Millionen US-Dollar, was 7 % des Gesamtumsatzes des Unternehmens entspricht.

Verkauf von Werbe- und Sonderveranstaltungen

Spezielle Werbeveranstaltungen und Feiertagsverkäufe trugen im Jahr 2023 142,6 Millionen US-Dollar zum Gesamtumsatz des Unternehmens bei.

Aktionszeitraum	Generierter Umsatz
Black Friday/Cyber Monday	47,3 Millionen US-Dollar
Sommerschlussverkauf-Events	58,2 Millionen US-Dollar
Weihnachtsgeschenke-Saison	37,1 Millionen US-Dollar

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers walk into a Big 5 Sporting Goods store or visit their site, even when facing a tough retail environment. The value proposition centers on accessibility, selection, and price positioning in the Western United States.

Value-oriented pricing for the price-conscious consumer

Big 5 Sporting Goods Corporation positions itself to capture the budget-conscious shopper. This focus is evident in operational metrics, such as the merchandise margins in the first quarter of fiscal 2025. For Q1 2025, merchandise margins declined by 78 basis points year-over-year, a change partially attributed to promotional activities specifically aimed at value-conscious consumers. The pressure on margins suggests an active strategy to keep shelf prices competitive against alternatives. For context, in Q1 2025, Net Sales were $175.6 million, and the Gross Profit Margin stood at 30.9%.

Broad product mix for a wide range of sports and recreation

The company offers a full-line product offering designed to cover many sporting needs locally. This breadth is a key differentiator against more specialized or big-box retailers. The product mix includes:

• Athletic shoes, apparel, and accessories.
• Equipment for team sports.
• Gear for fitness and home recreation.
• Equipment for outdoor activities like camping, hunting, and fishing.
• Items for seasonal sports like golf and winter/summer recreation.

Convenient, traditional mid-sized store format (average 12,000 sq. ft.)

The physical footprint is designed for convenience within local markets, avoiding the massive scale of big-box competitors. The average store size is consistently reported around 12,000 square feet. This format allows for a deep selection without the overhead of a superstore. You can see the impact of store optimization efforts in the 2025 store count adjustments.

Metric	Value/Detail	Date/Period Reference
Average Store Size	12,000 square feet	Consistent as of 2025 reporting
Total Stores in Operation	414 stores	As of March 30, 2025 (Q1 2025 end)
Planned FY2025 Store Closures	Approximately 15 stores (8 closed in Q1, 7 planned remainder of year)	Fiscal Year 2025 Outlook
Q1 2025 Net Sales	$175.6 million	Quarter Ended March 30, 2025
Q1 2025 Same Store Sales Change	Decreased 7.8% year-over-year	Quarter Ended March 30, 2025

In-stock availability of seasonal and local-demand equipment

Inventory management is geared toward ensuring local relevance. For instance, as of the end of Q1 2025, merchandise inventory increased 6.5% year-over-year, which management noted was due to earlier scheduling of spring and summer merchandise deliveries compared to the prior year when delays caused missed sales opportunities. This suggests a direct effort to improve in-stock rates for key seasonal categories.

Balance of national brands and cost-effective private label goods

Big 5 Sporting Goods Corporation offers both established, name-brand merchandise and its own private label items. The company sells merchandise under trademarks including Golden Bear, Fit Essentials, Harsh, Pacifica, Rugged Exposure, and Sport Essentials. While general market data suggests private label sales growth was 2.3% in 2024 compared to national brand growth of 4.5%, Big 5 Sporting Goods relies on this mix to offer choice and manage cost structure. Nationally branded products often command a price premium, with consumers reportedly paying over $2 more for them than for private label alternatives in the broader market.

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Customer Relationships

Transactional, driven by promotional sales and weekly circulars

Big 5 Sporting Goods Corporation's customer relationship is heavily weighted toward transactional interactions, often spurred by price incentives. The necessity to drive sales to value conscious consumers is evident in margin performance; for example, merchandise margins in the first quarter of fiscal 2025 decreased by 78 basis points year-over-year, reflecting product mix shifts along with promotional efforts to drive sales. The company continues to rely on its Weekly Ad to communicate the latest deals and discounts to shoppers. This approach is supported by a merchandising strategy that includes opportunistic buys of vendor over-stock and close-out merchandise, allowing them to offer value pricing. However, this promotional mix can pressure profitability, as seen in the second quarter of fiscal 2025 where the gross profit margin narrowed to 28.2%, partly due to a heavier mix of promotions.

In-store customer service and product expertise

The physical store remains a core touchpoint for Big 5 Sporting Goods Corporation. The company maintains a traditional sporting goods store format, averaging 12,000 square feet across its locations. As of the end of the second quarter of fiscal 2025, Big 5 Sporting Goods Corporation operated 414 stores in the western United States. The emphasis here is on leveraging the physical space to provide in-store experiences and excellent customer service, which is cited as a significant factor in maintaining a loyal customer base despite competition from e-commerce giants. The sales performance in Q2 2025 showed same store sales decreased by 6.1% year-over-year, indicating the ongoing challenge in driving consistent foot traffic.

Loyalty programs to retain a consistent customer base

To foster retention beyond single transactions, Big 5 Sporting Goods Corporation utilizes specific incentive programs. The company offers a League Loyalty Program designed to provide savings for teams and leagues. For individual customers, there is an immediate incentive to engage digitally, as new customers can sign up & get 10% off, provided a valid email address is supplied. This ties the loyalty aspect directly into their digital engagement strategy.

Direct engagement through email and digital marketing

Big 5 Sporting Goods Corporation has actively shifted its advertising focus away from print media toward digital channels. The company utilizes social media and email marketing specifically to engage customers and promote the Big 5 brand. Furthermore, investments in its e-commerce platform and enterprise-level IT systems support enhanced customer relationship management capabilities, which are intended to improve analytics and refine marketing efforts. This digital focus is crucial as the company seeks to reach customers nationwide through its online platform.

Here's a quick look at the operational scale impacting customer interactions as of the second quarter of fiscal 2025:

Metric	Q2 Fiscal 2025 Value	Q2 Fiscal 2024 Value
Net Sales	$184.9 million	$199.8 million
Same Store Sales Change	-6.1%	Not Explicitly Stated as Change
Gross Profit Margin	28.2%	29.4%
Stores in Operation	414	Not Explicitly Stated

The decrease in selling and administrative expense as a percentage of net sales from 36.1% in Q2 2024 to 40.8% in Q2 2025 reflects the lower sales base impacting fixed cost absorption.

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Channels

You're looking at how Big 5 Sporting Goods Corporation gets its product into the hands of the customer, especially as the company navigates its transition to private ownership in late 2025. The channel strategy is heavily weighted toward physical presence, though the digital side is a growing piece of the puzzle.

Brick-and-mortar retail stores across the Western United States

The core of the Big 5 Sporting Goods Corporation channel strategy remains its physical footprint across the Western United States. As of June 29, 2025, the company was operating 414 stores, down from 422 stores at the end of fiscal 2024. This reflects a strategy of rationalization, with plans to close approximately 15 stores for the full fiscal 2025 year, including eight already closed in early 2025 and about four more planned for Q3 2025. You won't see any new store openings planned for 2025, showing a focus on optimizing the existing base. Each location typically uses a traditional sporting goods store format, averaging about 12,000 square feet.

Here's a look at the physical footprint metrics around the time of the acquisition:

Metric	Value (Late 2025/Latest Reported)	Reference Point/Date
Total Operating Stores	414	June 29, 2025
Stores Closed in FY2025 (Planned/Actual)	Approximately 15 total (8 in Q1, ~4 in Q3)	FY2025 Guidance/Q3 2025 Update
Average Store Square Footage	Approximately 12,000 square feet	General Format
Distribution Center Size	953,000 square feet	Riverside, California

E-commerce platform for online ordering and fulfillment

Big 5 Sporting Goods Corporation supports its physical stores with an e-commerce platform, big5sportinggoods.com, for online ordering. While e-commerce sales for fiscal 2024 and 2023 were noted as not material in the 10-K, the online channel is showing some scale. The largest online store generated annual sales of US$153m in 2024. Management guided for a growth rate of 0-5% for this largest online store in 2025 compared to 2024.

Curbside pickup and home delivery options

The company uses its e-commerce platform to facilitate fulfillment options for customers. While specific transaction volumes for these services aren't broken out in the latest public filings, the infrastructure supports online ordering and subsequent fulfillment. These options are critical for bridging the gap between the physical store base and modern consumer convenience expectations.

Direct-to-consumer marketing through print and digital ads

The company engages in direct-to-consumer marketing to drive traffic to both its physical and digital channels. This includes using print and digital advertisements to reach the competitive and recreational sporting goods customer base. The overall strategy is to maintain a presence that competes against mass merchandisers and e-commerce giants.

• Print advertising supports local store promotions.
• Digital ads target specific geographic areas in the Western US.
• Marketing efforts aim to reinforce value on quality merchandise.

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Customer Segments

You're looking at the core groups Big 5 Sporting Goods Corporation served right before and after its transition to private ownership in mid-2025. The customer base is geographically concentrated and highly sensitive to value propositions.

Price-conscious, value-seeking consumers

Big 5 Sporting Goods Corporation has carved out a niche by focusing on this group, positioning itself as the off-price retailer in the sporting goods space. This strategy means a significant portion of the customer base prioritizes cost-effectiveness over premium, high-end offerings from competitors. The financial reality reflects this focus; for fiscal 2024, the company reported Net Sales of $795.5 million, and in the second quarter of fiscal 2025, Net Sales were $184.9 million, showing the scale of transactions with these value-driven buyers. The pressure on margins, with gross profit margin at 28.2% in Q2 2025, is partly a function of catering to this price-sensitive segment.

This segment is targeted through specific merchandising tactics:

• Buying opportunistic merchandise, including vendor over-stock and close-out items.
• Balancing well-known brand names with private label products.

Competitive and recreational sports enthusiasts

This group includes individuals participating in organized team sports, fitness routines, and general recreational activities. The product mix directly addresses these needs, offering equipment and apparel for activities like team sports and fitness. The company's average store size of approximately 12,000 square feet is designed to carry a full-line product mix to satisfy both the casual buyer and the more dedicated enthusiast.

The focus on these enthusiasts is evident in the product categories offered:

• Athletic shoes and apparel.
• Equipment for team sports and fitness.
• Gear for tennis and golf.

Families and individuals in the Western US regional footprint

The customer base is intrinsically linked to the company's physical presence. As of early 2025, Big 5 Sporting Goods Corporation operated approximately 422 stores, all located in the western United States. This regional concentration means the customer segments are heavily influenced by the economic conditions, population density, and local sporting culture of states like California. The company's strategy involves maintaining this footprint, though it anticipated closing approximately 15 stores in fiscal 2025.

Here is a snapshot of the operational scale serving these regional customers:

Metric	Value (Late 2024/Early 2025)	Context
Number of Stores	422	Approximate store count as of February 2025
Geographic Focus	Western United States	Primary operating region, exposing them to regional economic shifts
Average Store Size	12,000 square feet	Traditional format size for product assortment
FY 2024 Net Sales	$795.5 million	Total revenue generated from all customer segments in the prior fiscal year

Hunters, campers, and outdoor recreation participants

A significant portion of the full-line offering caters to outdoor pursuits, which is a core strength in the Western US market. This segment relies on Big 5 Sporting Goods Corporation for specialized gear. The company's product mix explicitly includes equipment for camping, hunting, and fishing, alongside gear for winter and summer recreation. The company's reliance on weekly print advertisements, though being challenged by e-commerce, historically targeted these local, community-based outdoor enthusiasts.

Key outdoor product categories include:

• Camping equipment.
• Hunting and fishing supplies.
• Gear for winter and summer recreation.

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Cost Structure

The Cost Structure for Big 5 Sporting Goods Corporation is heavily weighted toward the cost of the merchandise itself, followed by the fixed and semi-fixed costs associated with maintaining its physical store footprint and distribution network.

High cost of goods sold (COGS) relative to net sales is a defining feature. For the first quarter of fiscal 2025, with net sales of $175.6 million, the gross profit was $54.3 million, implying a COGS of approximately $121.3 million, or 69.1% of net sales, as the gross profit margin was 30.9%. The pressure on margins continued into the second quarter of fiscal 2025; net sales were $184.9 million and gross profit was $52.2 million, resulting in a gross profit margin of 28.2%. This means COGS represented about 71.8% of net sales for Q2 2025.

Significant store occupancy and lease expenses form a major component of fixed costs. In Q1 2025, the decrease in gross profit margin was primarily attributed to higher store occupancy expense as a percentage of net sales. This expense category includes rent, amortization of leasehold improvements, common area maintenance, property taxes, and insurance.

Selling and administrative (SG&A) expenses show a high ratio to sales, especially when sales decline. For the first quarter of fiscal 2025, SG&A expenses were 40.3% of net sales, up from 36.9% in Q1 2024, driven by the lower sales base. In the second quarter of fiscal 2025, SG&A as a percentage of net sales was 40.8%, compared to 36.1% in Q2 2024.

Distribution and logistics costs for the centralized model also impact margins. The higher gross profit margin contraction in Q2 2025 reflected higher store occupancy and distribution expense, including costs capitalized into inventory, as a percentage of net sales. For the full fiscal year 2024, distribution expense, including capitalized costs, increased by $1.2 million, or an unfavorable 83 basis points as a percentage of net sales. The company operates a 953,000 square-foot distribution center in Riverside, California, to support all store operations.

Interest expense on borrowings adds to the non-operating costs. For the second quarter of fiscal 2025, the interest expense was $1.3 million. At the end of that same quarter, Big 5 Sporting Goods Corporation reported $71.4 million in borrowings outstanding under its $150.0 million credit facility.

Here's a quick look at the key cost-related metrics for the first half of 2025:

Metric	Fiscal Q1 2025	Fiscal Q2 2025
Net Sales	$175.6 million	$184.9 million
Gross Profit Margin	30.9%	28.2%
SG&A as % of Net Sales	40.3%	40.8%
Interest Expense (Amount)	Not specified in detail	$1.3 million

The primary cost drivers that management is focused on controlling include:

• Merchandise Cost of Goods Sold percentage.
• Store occupancy expense as a percentage of net sales.
• Labor costs within SG&A.
• Distribution and logistics overhead.

Big 5 Sporting Goods Corporation (BGFV) - Canvas Business Model: Revenue Streams

The revenue streams for Big 5 Sporting Goods Corporation are fundamentally driven by direct-to-consumer retail sales across its physical store footprint and e-commerce platform. As of late 2025, the company is operating as a private entity following its acquisition, which shifts the focus to core operational revenue generation.

The Trailing Twelve Months (TTM) net sales, reflecting performance leading up to late 2025, were approximately $762.76 million. This figure represents the total income generated before any expenses are subtracted.

Historically, the revenue mix has been concentrated in three primary merchandise categories, though recent performance shows shifts. The expected or historical contribution percentages are:

• Retail sales of hardgoods (equipment, outdoor gear) ~48% of sales
• Retail sales of athletic and sport footwear ~32% of sales
• Retail sales of athletic and sport apparel ~20% of sales

To give you a concrete look at a recent period, the second quarter of fiscal 2025 (ending June 29, 2025) generated net sales of $184.9 million. The breakdown for that specific quarter shows a heavier weighting toward hardgoods compared to the historical average:

Revenue Category	Q2 2025 Dollar Amount	Q2 2025 Percentage of Net Sales
Hardgoods	$108.49 million	~58.67%
Athletic and Sport Footwear	$43.62 million	~23.59%
Athletic and Sport Apparel	$31.93 million	~17.27%
Other Sales	$854,000	~0.46%

The company also generates revenue from sales from higher-margin private label merchandise. Big 5 Sporting Goods Corporation markets sports goods under its own trademarks, such as Golden Bear, Harsh, Pacifica, and Rugged Exposure. While these private label items-which include shoes, apparel, camping equipment, fishing supplies, and snow sport equipment-are a key part of the merchandising strategy alongside national brands, private label sales typically make up a modest share of overall revenue.

The revenue generation is heavily influenced by in-store performance. For instance, in the second quarter of fiscal 2025, same-store sales declined by 6.1% year-over-year. Also, the first quarter of fiscal 2025 saw declines across the board: hard goods decreased 4.7%, apparel declined 8.7%, and footwear was down 11.8% on a same-store basis.

The overall financial context for this revenue stream is challenging. The TTM net sales of $762.76 million represent a decrease of -8.04% year-over-year. The net loss for the second quarter of fiscal 2025 was $24.5 million, or $1.11 per basic share, which included $2.8 million in merger transaction-related expenses.