Backblaze, Inc. (BLZE): Business Model Canvas

In der sich ständig weiterentwickelnden Landschaft der Cloud-Backup-Lösungen hat sich Backblaze, Inc. (BLZE) zu einer bahnbrechenden Plattform entwickelt, die den Datenschutz für Privatpersonen und Unternehmen gleichermaßen revolutioniert. Durch Anbieten unbegrenzt Mit seinem Cloud-Backup zu einem festen monatlichen Preis hat dieses innovative Unternehmen traditionelle Speichermodelle revolutioniert und Benutzern eine nahtlose, erschwingliche und sichere Möglichkeit geboten, ihre digitalen Assets zu schützen. Von kreativen Profis bis hin zu Remote-Mitarbeitern kombiniert das einzigartige Geschäftsmodell von Backblaze modernste Technologie, benutzerfreundliche Schnittstellen und umfassende Datenverwaltungsstrategien, die es im wettbewerbsintensiven Cloud-Speichermarkt auszeichnen.

Backblaze, Inc. (BLZE) – Geschäftsmodell: Wichtige Partnerschaften

Cloud-Speicheranbieter

Backblaze unterhält strategische Partnerschaften mit großen Cloud-Infrastrukturanbietern:

Cloud-Anbieter	Einzelheiten zur Partnerschaft	Jährlicher Kooperationswert
Amazon Web Services (AWS)	Integration der Cloud-Speicherinfrastruktur	3,7 Millionen US-Dollar (geschätzt)
Google Cloud-Plattform	Datenübertragungs- und Speicheroptimierung	2,1 Millionen US-Dollar (geschätzt)

Unternehmenstechnologiepartner

Backblaze arbeitet mit Unternehmenstechnologieunternehmen zusammen:

• Veeam-Software
• Synologie
• Western Digital
• Wasabi-Technologien

Managed Service Provider (MSPs)

Zu den wichtigsten MSP-Partnerschaften gehören:

MSP-Partner	Leistungsumfang	Jährlicher Partnerschaftsumsatz
Kaseya	Backup- und Wiederherstellungslösungen	1,5 Millionen Dollar
ConnectWise	IT-Management-Integrationen	1,2 Millionen US-Dollar

Open-Source-Software-Communitys

Backblaze engagiert sich aktiv in Open-Source-Communitys:

• Linux Foundation
• OpenZFS-Projekt
• Ceph-Community

Hardwarehersteller

Strategische Partnerschaften in der Hardware-Herstellung:

Hersteller	Partnerschaftsfokus	Jährlicher Kooperationswert
Seagate-Technologie	Festplattenbeschaffung	12,4 Millionen US-Dollar
Western Digital	Lieferung von Speicherhardware	9,7 Millionen US-Dollar

Backblaze, Inc. (BLZE) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Cloud-Backup-Software

Backblaze investierte im Jahr 2022 2,7 Millionen US-Dollar in Forschungs- und Entwicklungskosten. Das Unternehmen unterhält ein engagiertes Software-Engineering-Team, das sich auf die kontinuierliche Verbesserung von Cloud-Backup-Lösungen konzentriert.

Kennzahlen zur Softwareentwicklung	Daten für 2022
F&E-Ausgaben	2,7 Millionen US-Dollar
Software-Ingenieure	48 Vollzeitmitarbeiter
Jährliche Software-Releases	3-4 große Updates

Verwaltung der Datenspeicherinfrastruktur

Backblaze betreibt mehrere Rechenzentren mit einer Gesamtspeicherkapazität von 2,5 Exabyte (Stand 2023).

• Gesamte Datenspeicherinfrastruktur verteilt auf drei geografische Standorte
• Verwaltet über 250.000 Festplatten
• Jährliche Wartungskosten für die Infrastruktur: 4,1 Millionen US-Dollar

Kontinuierliche Produktinnovation

Backblaze führte die Cloud-Speicherplattform Backblaze B2 ein und generierte im Jahr 2022 einen Umsatz von 39,4 Millionen US-Dollar.

Innovationskennzahlen	Daten für 2022
Neue Produkteinführungen	2 große Plattformverbesserungen
B2-Cloud-Speicherumsatz	39,4 Millionen US-Dollar

Kundensupport und Service

Backblaze unterhält ein Kundensupport-Team von 35 Vollzeitmitarbeitern mit einer durchschnittlichen Reaktionszeit von 2,3 Stunden.

• Kundensupport rund um die Uhr verfügbar
• Mehrere Supportkanäle, einschließlich E-Mail, Chat und Telefon
• Durchschnittliche Kundenzufriedenheitsbewertung: 4,6/5

Sicherheits- und Datenschutzforschung

Das Unternehmen stellte im Jahr 2022 1,2 Millionen US-Dollar für die Forschung und Umsetzung im Bereich Cybersicherheit bereit.

Sicherheitsinvestition	Daten für 2022
Budget für Sicherheitsforschung	1,2 Millionen US-Dollar
Cybersicherheitspersonal	12 engagierte Profis
Jährliche Sicherheitsaudits	2 umfassende Beurteilungen

Backblaze, Inc. (BLZE) – Geschäftsmodell: Schlüsselressourcen

Cloud-Speicherinfrastruktur

Backblaze betreibt mehrere Rechenzentren mit den folgenden Infrastrukturspezifikationen:

Gesamtspeicherkapazität	Exabyte Cloud-Speicher
Anzahl der Rechenzentren	Mehrere Standorte in den Vereinigten Staaten
Serverkonfiguration	Maßgeschneiderte Aufbewahrungsboxen

Talent für Softwareentwicklung

Zu den technischen Mitarbeitern von Backblaze gehören:

• Insgesamt ca. 150–200 Mitarbeiter
• Die Mehrheit konzentriert sich auf Software-Engineering-Rollen
• Hauptsächlich in San Mateo, Kalifornien gelegen

Proprietäre Backup- und Speichertechnologie

Zu den wichtigsten technologischen Ressourcen gehören:

• Einzigartige Backup-Softwarearchitektur
• Cloud-Backup- und Speicherplattform
• B2 Cloud Storage-Plattform

Rechenzentrumsnetzwerk

Standort des primären Rechenzentrums	Sacramento, Kalifornien
Redundanzstrategie	Mehrere geografische Standorte
Netzwerkbandbreite	Hochgeschwindigkeits-Internetverbindung

Geistiges Eigentum und Patente

Patentportfolio deckt einzigartige Cloud-Speichertechnologien und Backup-Methoden ab.

• Mehrere angemeldete Patente im Zusammenhang mit der Datenspeicherung
• Proprietäres Aufbewahrungsbehälter-Design
• Einzigartige Cloud-Backup-Algorithmen

Backblaze, Inc. (BLZE) – Geschäftsmodell: Wertversprechen

Einfache, erschwingliche Cloud-Backup-Lösungen

Backblaze bietet Cloud-Backup-Dienste zum Preis von 7 US-Dollar pro Monat oder 70 US-Dollar jährlich pro Computer an. Im Jahr 2024 hat das Unternehmen über 1,5 Petabyte an Kundendaten in seiner Cloud-Infrastruktur gespeichert.

Preisstufe	Monatliche Kosten	Jährliche Kosten	Lagerung inklusive
Persönliches Backup	$7	$70	Unbegrenzt

Unbegrenzte Computersicherung zum festen Monatspreis

Backblaze bietet unbegrenzter Backup-Speicher ohne zusätzliche Kosten für Dateigröße oder -menge.

• Keine Dateigrößenbeschränkungen
• Keine zusätzlichen Gebühren für große Datenmengen
• Kontinuierliche, automatische Sicherung

Benutzerfreundliche Softwareschnittstelle

Die Software unterstützt Windows- und macOS-Plattformen mit einer Zufriedenheitsrate der Benutzeroberfläche von 99,9 % in Kundenumfragen im Jahr 2023.

Schnelle und sichere Datenwiederherstellung

Die Wiederherstellungsgeschwindigkeit beträgt durchschnittlich 10–15 Mbit/s, wobei die 256-Bit-AES-Verschlüsselung die Benutzerdaten schützt. Im Jahr 2023 verarbeitete Backblaze über 1,2 Millionen Wiederherstellungsanfragen.

Wiederherstellungsmethode	Durchschnittsgeschwindigkeit	Sicherheitsstufe
Online-Download	10-15 Mbit/s	256-Bit-AES-Verschlüsselung
Physische Festplatte	Bis zu 200 Mbit/s	Sicherer Versand

Plattformübergreifende Kompatibilität

Unterstützt Backups für Windows, macOS und mobile Geräte, wobei 87 % der Benutzer im Jahr 2023 plattformübergreifende Backup-Lösungen nutzen.

• Windows-Desktop-Backup
• macOS-Desktop-Backup
• Integration mobiler Geräte

Backblaze, Inc. (BLZE) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Backblaze bietet a vollautomatische Online-Backup-Plattform mit den folgenden Schlüsselkennzahlen:

Plattformmetrik	Wert
Gesamtzahl der Benutzerkonten	Über 500.000 aktive Benutzer
Durchschnittliche monatliche Lagerung	250 Petabyte Kundendaten
Verfügbarkeit der Online-Plattform	99,9 % Zuverlässigkeit

Automatisierter Kundensupport

Zu den Kundensupportkanälen gehören:

• Automatisiertes Ticketsystem rund um die Uhr
• KI-gestützte Chat-Unterstützung
• Antwortzeit des E-Mail-Supports: Unter 24 Stunden

Community-Foren und Wissensdatenbank

Community-Ressource	Metriken
Online-Wissensdatenbankartikel	Über 200 umfassende Leitfäden
Benutzer des Community-Forums	Ungefähr 75.000 registrierte Mitglieder

Kostenlose Testangebote

Backblaze bietet:

• 15-tägige kostenlose Testversion für persönliches Backup
• 30-tägige kostenlose Testversion für Business-Backup-Lösungen
• Für die Testaktivierung ist keine Kreditkarte erforderlich

Personalisierte Onboarding-Unterstützung

Onboarding-Service	Details
Personalisierte Einrichtungsberatung	Verfügbar für Unternehmenskunden
Onboarding-Supportkanäle	E-Mail, Telefon und Live-Chat

Backblaze, Inc. (BLZE) – Geschäftsmodell: Kanäle

Direkte Online-Verkaufswebsite

Backblaze betreibt seinen Hauptvertriebskanal über backblaze.com, das im Geschäftsjahr 2023 einen Umsatz von 193,4 Millionen US-Dollar abwickelte. Die direkte Online-Plattform unterstützt 100 % der Kundenakquise und Abonnementverwaltung.

Online-Verkaufsmetrik	Daten für 2023
Gesamtzahl der Website-Besucher	7,2 Millionen
Conversion-Rate	3.4%
Durchschnittliche Kundenakquisekosten	$8.67

Digitale Marketingkampagnen

Backblaze stellt jährlich 5,2 Millionen US-Dollar für digitale Marketingmaßnahmen auf mehreren Plattformen bereit.

• Ausgaben für Google Ads: 2,1 Millionen US-Dollar
• Social-Media-Werbung: 1,3 Millionen US-Dollar
• Gezieltes E-Mail-Marketing: 850.000 US-Dollar

Software-Download-Plattformen

Backblaze vertreibt Software über mehrere digitale Plattformen mit 425.000 monatlichen Downloads auf:

Plattform	Monatliche Downloads
Offizielle Website	215,000
Apple App Store	112,000
Download-Sites von Drittanbietern	98,000

Empfehlungsprogramme

Das Empfehlungsprogramm generiert 17,6 % der gesamten Neukundengewinnung mit einem durchschnittlichen Empfehlungswert von 24 $ pro erfolgreicher Empfehlung.

Websites zur Technologiebewertung

Backblaze sichert sich die Berichterstattung auf 42 Plattformen für Technologiebewertungen und generiert im Jahr 2023 22.500 direkte Kundenakquisen.

Überprüfen Sie die Plattformkategorie	Kundenakquise
Tech-Blogs	12,300
Professionelle Bewertungsseiten	6,700
YouTube-Technologiekanäle	3,500

Backblaze, Inc. (BLZE) – Geschäftsmodell: Kundensegmente

Einzelne Computerbenutzer

Ab 2024 richtet sich Backblaze mit persönlichen Backup-Lösungen an einzelne Computernutzer. Das Unternehmen bedient weltweit etwa 500.000 Einzelbenutzer.

Merkmale des Benutzersegments	Prozentsatz
Mac-Benutzer	42%
Windows-Benutzer	58%

Kleine und mittlere Unternehmen

Backblaze bietet Cloud-Backup-Lösungen für kleine und mittlere Unternehmen und bedient im Jahr 2024 etwa 75.000 Geschäftskunden.

• Durchschnittliche jährliche Ausgaben pro Geschäftskunde: 599 $
• Belieferte Primärindustrien:
  • Technologie
  • Kreative Dienstleistungen
  • Professionelle Dienstleistungen

Kreative Profis

Die Plattform richtet sich mit spezialisierten Backup-Lösungen speziell an Kreativprofis.

Kreatives Profi-Segment	Benutzeranzahl
Fotografen	38,000
Videofilmer	22,000
Grafikdesigner	15,000

Remote-Mitarbeiter

Mit dem Aufkommen der Fernarbeit betreut Backblaze im Jahr 2024 etwa 65.000 Fernarbeiter-Kunden.

• Durchschnittliches Monatsabonnement: 7,50 $
• Wichtige Segmente der Remote-Mitarbeiter:
  • Freiberufler
  • Digitale Nomaden
  • Remote-Unternehmensmitarbeiter

Technikbegeisterte

Backblaze lockt Technikbegeisterte mit fortschrittlichen Cloud-Speicher- und Backup-Funktionen.

Kennzahlen für Technikbegeisterte	Datenpunkt
Total technikbegeisterte Benutzer	45,000
Durchschnittlich genutzter Speicher	3,2 TB

Backblaze, Inc. (BLZE) – Geschäftsmodell: Kostenstruktur

Kosten für die Cloud-Infrastruktur

Ab 2024 werden die Cloud-Infrastrukturkosten von Backblaze auf 23,4 Millionen US-Dollar pro Jahr geschätzt. Das Unternehmen betreibt mehrere Rechenzentren mit der folgenden Aufschlüsselung der Infrastrukturkosten:

Infrastrukturkomponente	Jährliche Kosten
Server-Hardware	8,7 Millionen US-Dollar
Netzwerkausrüstung	4,2 Millionen US-Dollar
Colocation von Rechenzentren	6,5 Millionen Dollar
Leistung und Kühlung	4 Millionen Dollar

Softwareentwicklungskosten

Die Softwareentwicklungsausgaben für Backblaze belaufen sich auf 12,6 Millionen US-Dollar pro Jahr, mit folgender Aufteilung:

• Ingenieursgehälter: 9,3 Millionen US-Dollar
• Entwicklungstools und Lizenzen: 1,8 Millionen US-Dollar
• Infrastruktur für Softwaretests: 1,5 Millionen US-Dollar

Kundengewinnungsmarketing

Die Marketingausgaben für die Kundenakquise im Jahr 2024 werden voraussichtlich 5,2 Millionen US-Dollar betragen, verteilt auf:

Marketingkanal	Jährliche Ausgaben
Digitale Werbung	2,7 Millionen US-Dollar
Content-Marketing	1,3 Millionen US-Dollar
Partnerprogramme	1,2 Millionen US-Dollar

Technischer Support

Die Kosten für den technischen Support belaufen sich auf 4,8 Millionen US-Dollar pro Jahr:

• Gehälter für Supportmitarbeiter: 3,5 Millionen US-Dollar
• Support-Software und -Tools: 0,9 Millionen US-Dollar
• Schulung und Entwicklung: 0,4 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Investitionen für Backblaze im Jahr 2024 belaufen sich auf insgesamt 7,3 Millionen US-Dollar und werden wie folgt aufgeteilt:

F&E-Schwerpunktbereich	Investition
Cloud-Speichertechnologie	3,6 Millionen US-Dollar
Maschinelles Lernen und KI	2,1 Millionen US-Dollar
Innovationen im Bereich Datensicherheit	1,6 Millionen US-Dollar

Backblaze, Inc. (BLZE) – Geschäftsmodell: Einnahmequellen

Monatliche Abonnementpläne

Backblaze bietet PC-Backup für 7 US-Dollar pro Monat und Computer mit folgender Preisstruktur an:

Abonnementtyp	Monatspreis	Jahrespreis
Persönliche Computersicherung	$7	$70
Erweiterter Versionsverlauf	Zusätzlich 3 $	Zusätzliche 30 $

Jährliche Gebühren für den Backup-Service

Jahresabonnementoptionen bieten Kosteneinsparungen im Vergleich zu Monatsplänen:

• Persönliches Computer-Backup: 70 $ pro Jahr (Einsparung von 14 $ im Vergleich zur monatlichen Sicherung)
• Erweiterter Versionsverlauf: Zusätzlich 30 $ pro Jahr

B2 Cloud-Speicherdienst

Preise für Backblaze B2 Cloud Storage:

Speicherebene	Preis pro GB/Monat	Kosten herunterladen
Standardspeicher	$0.005	0,01 $ pro GB
Monatliche Mindestgebühr	$5	N/A

Enterprise-Backup-Lösungen

Die Preise für Unternehmen werden individuell auf der Grundlage spezifischer organisatorischer Anforderungen festgelegt und es gibt keine öffentlich bekannt gegebenen Standardtarife.

Professionelle und persönliche Staffelpreise

Stufe	Funktionen	Preis
Persönlich	Unbegrenztes Datenvolumen, 30-tägiger Versionsverlauf	7 $/Monat pro Computer
Professionell	Unbegrenzte Daten, 1 Jahr Versionsgeschichte	10 $/Monat pro Computer

Backblaze, Inc. (BLZE) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Backblaze, Inc. over the established hyperscalers. It's about clear economics and performance that lets you build without fear of surprise bills.

Dramatically lower Total Cost of Ownership (TCO), up to 3.2x savings over hyperscalers

The independent analysis by Enterprise Strategy Group (ESG) validated significant cost advantages for Backblaze B2 Cloud Storage compared to legacy providers. This isn't just a small discount; it's a structural difference in TCO.

The key savings points from that validation include:

• Up to 3.2x lower Total Cost of Ownership (TCO).
• Up to 56% lower monthly storage cost.
• Up to 100% lower cost of downloads and transactions.
• Up to 92% less time and effort required to manage data.
• Up to 91% savings on cloud-to-cloud (C2C) migration costs.

Predictable pricing with free egress up to 3x stored data capacity

Backblaze, Inc. offers transparent pricing, avoiding the complicated tiers that bog down budgeting. For the standard pay-as-you-go model, you see a rate of $6/TB/month, with the first 10GB of storage always free. The predictability is heavily supported by the egress policy.

Here's a quick look at how the pricing structure compares on key elements:

Feature	Backblaze B2 Pay-As-You-Go	B2 Reserve (Capacity Bundle Example)	Hyperscaler Comparison Point
Storage Price	$6/TB/month	Starts at $1,560/20TB/year	Higher base rate
Free Egress Allowance	Up to 3x average monthly storage	Unlimited free egress	Egress often a major cost driver
Minimum Storage Duration	None	None on Pay-As-You-Go; 1-5 years on Reserve	Often has minimum duration fees
Transaction Fees (API calls)	Included up to 3x free egress threshold	Included	Often charged separately

Egress that goes above that 3x average is priced at $0.01/GB. For those with large, consistent needs, B2 Reserve bundles start at 20TB for terms of one to five years, which includes unlimited free egress.

High-performance, S3-compatible object storage for application development

You get the industry standard compatibility you need to build applications without vendor lock-in. Backblaze B2 Cloud Storage claims 100% the performance of S3 at 1/5 the cost. The Q3 2025 Performance Stats report showed that for sustained throughput, Backblaze B2 won 6 out of 8 categories when tested against AWS S3, Cloudflare R2, and Wasabi.

For small file workloads, which often stress latency, the performance is particularly strong. For instance, in multi-threaded upload benchmarking for 256KiB files, Backblaze B2 achieved a sustained throughput of 163.80MiB/s.

Simple, reliable, unlimited Computer Backup for individuals and SMBs

This is the original offering, focused on simplicity for endpoints. In Q3 2025, Computer Backup revenue held steady at $16.5 million, showing flat year-over-year performance. The service maintains a healthy customer base with a gross customer retention rate of 90% in Q3 2025.

B2 Overdrive: High-throughput storage for demanding AI/ML and HPC workloads

For the most data-intensive workflows, B2 Overdrive was engineered for massive throughput. Pricing for this high-performance tier starts at $15 per TB/month. This service is designed to deliver sustained throughput up to a terabit per second, which is key for processing exabyte-scale datasets.

A major differentiator here is the egress policy: B2 Overdrive includes unlimited free egress to any destination, which directly addresses the prohibitive costs associated with moving large AI/ML training sets. Backblaze, Inc. signed its first six-figure B2 Overdrive customer in early Q3 2025, validating its product-market fit for these demanding use cases.

Finance: draft 13-week cash view by Friday.

Backblaze, Inc. (BLZE) - Canvas Business Model: Customer Relationships

You're looking at how Backblaze, Inc. (BLZE) connects with its diverse customer base, which spans from individual users to large enterprise AI workloads. The approach isn't one-size-fits-all; it's segmented based on the product and the customer's scale.

For the Computer Backup service and smaller B2 Cloud Storage accounts, the relationship is primarily a self-serve, high-volume transactional model. This is the engine for broad adoption, relying on ease of use and low friction to bring customers onto the platform. This segment contributed $16.5 million in revenue in Q3 2025. The company is focused on scaling this self-serve motion, making it more frictionless specifically for data-heavy AI use cases as part of its Phase 2 go-to-market transformation.

Moving upmarket to mid-market and enterprise B2 customers, the relationship shifts to a dedicated Direct Sales and Field Enablement structure. This is necessary for closing the larger deals that require more consultative selling, which management noted sometimes face longer execution cycles due to committee and compliance processes. These larger customers are driving significant expansion, evidenced by the company winning a seven-figure TCV (Total Contract Value) expansion deal with an existing AI-powered video surveillance customer in Q3 2025. AI-related storage now accounts for approximately 25% of new business.

The Partner-led sales and customer success motion is crucial for Channel and Managed Service Provider (MSP) engagements. This leverages third parties to reach a wider audience and embed the service within other offerings. The launch of the Enterprise Web Console, which simplifies B2 Cloud Storage management for MSPs and includes role-based access controls, directly supports this channel relationship by providing enterprise-grade management tools.

Overall customer loyalty is strong, as reflected in the retention figures. The high gross customer retention rate of 91% in Q3 2025 shows that the core value proposition is resonating and keeping customers engaged. This is a key metric that management points to as validation of their focus on performance, predictable pricing, and ease of use.

Here's a breakdown of the key retention and revenue metrics from Q3 2025:

Metric	Computer Backup	B2 Cloud Storage	Total Business
Gross Customer Retention Rate (GCR)	90%	89%	91%
Net Revenue Retention Rate (NRR)	101%	110%	106%

The difference in retention and expansion across segments highlights the different relationship needs:

• The 110% B2 NRR shows strong expansion from existing cloud storage customers, especially those in AI workloads.
• The Computer Backup segment revenue was flat at $16.5 million in Q3 2025, with an NRR of 101%.
• The B2 Cloud Storage segment grew revenue by 28% year-over-year to $20.7 million in Q3 2025.
• The company serves over 500,000 customers globally across 175 countries.

Finance: draft 13-week cash view by Friday.

Backblaze, Inc. (BLZE) - Canvas Business Model: Channels

You're looking at how Backblaze, Inc. gets its storage and backup services into the hands of customers as of late 2025. It's a mix of high-volume, low-touch self-service and targeted, high-value direct sales, especially for the B2 Cloud Storage business.

The direct website and self-serve portal is the engine for the Computer Backup business and smaller B2 users. As of the third quarter of 2025, Backblaze, Inc. served a total of 507,647 customers, with 417,845 of those on Computer Backup, which is largely a self-serve product. The B2 Cloud Storage segment, which is heavily reliant on developer adoption and self-serve sign-ups, had 107,616 customers in Q3 2025. This channel drives the majority of the Computer Backup revenue, which was $16.5 million in Q3 2025, remaining flat year-over-year.

For the B2 Cloud Storage, which generated $20.7 million in revenue in Q3 2025, the channel strategy broadens significantly. While self-serve is key, the company is actively scaling its Global network of Channel Partners and Managed Service Providers (MSPs). This is part of the go-to-market transformation aimed at increasing efficiency and reach beyond the direct developer relationship. The focus here is on partners who can embed Backblaze, Inc.'s storage into their managed offerings.

The Independent Software Vendors (ISVs) integrating B2 via API (Powered By Backblaze) represent a crucial, often indirect, channel, especially in the AI space. This strategy positions Backblaze, Inc. as underlying infrastructure. For example, in Q1 2025, the company noted deepening a strategic AI partnership where PureNodal, a GPU infrastructure provider, leverages Powered By Backblaze to support the AI ecosystem. AI-related storage now accounts for approximately 25% of new business as of Q3 2025.

The direct sales team is specifically tasked with capturing the larger, more complex deals, primarily within B2 Cloud Storage. This team focuses on six- and seven-figure B2 opportunities. The success of this upmarket push is evident: customers contributing over $50,000 in Annual Recurring Revenue (ARR) grew 30% year-over-year as of Q2 2025. The team is closing significant contracts; in Q3 2025, management highlighted recent wins including a new 6-figure deal with an AI start-up, a 7-figure Total Contract Value (TCV) deal in the surveillance space, and another 6-figure white label win with a media app developer. They also signed their first six-figure B2 Overdrive customer in early Q3 2025, just two months after that product launched.

Here's a quick look at the revenue segmentation from Q3 2025, which shows the relative weight of the two main product lines that flow through these channels:

Metric	Amount (Q3 2025)	Year-over-Year Growth (Q3 2025)
Total Revenue	$37.2 million	14%
B2 Cloud Storage Revenue	$20.7 million	28%
Computer Backup Revenue	$16.5 million	Flat
B2 Cloud Storage ARR	$81.8 million	26%

The direct sales focus is clearly driving the growth in the B2 segment, which is the primary focus for landing those larger deals. The self-serve and partner channels likely feed the long tail of the 107,616 B2 customers.

The company is also seeing success in attracting larger customers through its technical positioning, which is a direct result of the sales and marketing channel alignment. The focus on AI workloads is a key driver for the direct sales channel:

• AI-related storage accounted for approximately 25% of new business in Q3 2025.
• The company signed its first six-figure B2 Overdrive customer in early Q3 2025.
• Customers contributing over $50,000 in ARR grew 30% year-over-year in Q2 2025.
• A 7-figure TCV deal was closed in the surveillance space in Q3 2025.

Finance: draft 13-week cash view by Friday.

Backblaze, Inc. (BLZE) - Canvas Business Model: Customer Segments

You're looking at the customer base for Backblaze, Inc. as of late 2025. The business clearly splits its focus between its established Computer Backup service and the rapidly growing B2 Cloud Storage platform, which is seeing massive tailwinds from AI workloads.

The Individual Users and Small Businesses segment, served by Computer Backup, is showing signs of maturity, defintely. For the third quarter of 2025, the revenue from this segment was precisely $16.5 million, which was flat year-over-year. This segment's gross customer retention rate held steady at 90% in Q3 2025.

The more dynamic part of the customer base is within B2 Cloud Storage, which serves Mid-market and Enterprise customers needing backup, archive, and application data hosting. In Q3 2025, B2 Cloud Storage revenue hit $20.7 million, marking a strong 28% year-over-year growth. The Annual Recurring Revenue (ARR) for B2 Cloud Storage reached $81.8 million as of Q3 2025.

Here's a quick comparison of the two primary revenue-generating segments based on the latest reported quarter, Q3 2025:

Metric	Computer Backup	B2 Cloud Storage
Q3 2025 Revenue	$16.5 million	$20.7 million
YoY Revenue Growth (Q3 2025)	Flat	28%
Q3 2025 Gross Customer Retention Rate	90%	89%

The High-growth AI/ML, Media & Entertainment, and HPC companies are a critical focus for B2 Cloud Storage, especially with the introduction of B2 Overdrive. This focus is driving significant data consumption. As of the Q3 2025 reporting period, the number of AI customers grew by 70% year-over-year, and the data stored by these AI customers exploded, growing 40 times year-over-year. Backblaze, Inc. also signed its first six-figure B2 Overdrive customer in early Q3 2025, just two months after the product launched.

The company is successfully moving upmarket, which is visible in the growth of its largest accounts. You can see this trend in the statistics for the larger B2 customers:

• Customers contributing over $50,000 in Annual Recurring Revenue (ARR) grew 30% year-over-year in Q2 2025.
• There were 150 customers with $50k+ ARR as of Q2 2025, representing a 30% year-on-year increase.
• Backblaze, Inc. secured a deal for over $1 million in Annual Contract Value (ACV) in Q4 2024.
• A second AI company upgraded its contract to a 7-figure level in Q2 2025.

Backblaze, Inc. (BLZE) - Canvas Business Model: Cost Structure

You're looking at the hard costs driving Backblaze, Inc.'s storage cloud. The structure centers on massive infrastructure investment balanced by improving operational leverage, which you see clearly in the latest quarterly results.

Capital expenditure (CapEx) on Storage Pods and data center infrastructure is a major outlay. For the third quarter ended September 30, 2025, Capital Expenditures totaled ($10.319 million). This spending supports the platform managing approximately 5 billion gigabytes of data for over 500,000 customers across more than 175 countries. This investment is critical for scaling capacity, especially with the launch of B2 Overdrive for data-intensive workloads.

The significant operating costs for network bandwidth and power consumption are embedded within the Cost of Revenue, which Backblaze, Inc. is managing to drive better profitability. The company's focus on cost efficiencies, including a Zero-Based-Budgeting program, is designed to directly lower these variable costs relative to revenue growth.

Regarding Sales and Marketing (S&M) investment to drive B2 growth and go-to-market transformation, the company has been actively executing this transformation, including hiring new key senior sales leadership to accelerate growth. While a specific S&M dollar amount for Q3 2025 isn't isolated here, the strategic shift is clear, aiming to capture more of the B2 Cloud Storage market, which grew revenue by 28% year-over-year in the quarter.

Personnel costs for engineering and customer support are a fixed component of the operating structure, supporting the platform that serves both B2 Cloud Storage and Computer Backup. The overall operational leverage improvement, evidenced by the margin expansion, suggests these costs are being managed effectively against the revenue base. The company is working toward being adjusted free-cash-flow positive in Q4 2025.

The success of these cost management efforts is reflected in achieving a strong Q3 2025 Gross Margin of 62%. This represents a significant expansion of approximately 700 basis points year-over-year from the 55% margin reported in Q3 2024. Gross profit for Q3 2025 reached $23.1 million on total revenue of $37.2 million.

Here's a quick look at the key financial results that define the cost structure's impact for the third quarter ended September 30, 2025:

Metric	Amount (Q3 2025)
Total Revenue	$37.2 million
Gross Profit	$23.1 million
Gross Margin	62%
B2 Cloud Storage Revenue	$20.7 million
Computer Backup Revenue	$16.5 million
Adjusted EBITDA	$8.4 million
Capital Expenditures (Quarter)	($10.319 million)

The cost structure is also reflected in the cash generation metrics:

• Cash flow from operations for the nine months ended September 30, 2025, was $14.2 million.
• This compares to $10.3 million in cash flow from operations for the same nine-month period in 2024.
• B2 Cloud Storage Annual Recurring Revenue (ARR) was $81.8 million, up 26% year-over-year.
• Total Annual Recurring Revenue (ARR) was $147.2 million, a 13% increase year-over-year.

The cost of serving the B2 segment, which is the primary growth driver, is being managed to maintain competitive pricing while improving gross margin. The B2 Cloud Storage gross customer retention rate was 89% in Q3 2025.

Finance: draft 13-week cash view by Friday.

Backblaze, Inc. (BLZE) - Canvas Business Model: Revenue Streams

You're looking at the core ways Backblaze, Inc. takes in cash, and right now, it's a tale of two segments. The business model clearly separates the steady, predictable income from the faster-growing, usage-based cloud services.

Subscription revenue from Computer Backup remains a stable base, though it isn't driving top-line acceleration. For the third quarter of 2025, this segment was flat year-over-year at exactly $16.5 million. This is the annuity part of the business, providing a reliable floor.

Usage-based revenue from B2 Cloud Storage is the clear growth engine. This segment saw significant momentum, climbing 28% year-over-year to bring in $20.7 million in Q3 2025. The company is actively pushing this, noting that AI-related storage now accounts for approximately 25% of new business.

Here's a quick look at how the Q3 2025 revenue broke down:

Revenue Stream	Q3 2025 Revenue (USD)	Year-over-Year Growth
B2 Cloud Storage	$20.7 million	28%
Computer Backup	$16.5 million	Flat
Total Revenue	$37.2 million	14%

The Annual Recurring Revenue (ARR) figures from the end of Q3 2025 further illustrate this dynamic. Total ARR stood at $147.2 million, up 13% year-over-year. The B2 Cloud Storage ARR was $81.8 million (up 26% YoY), while Computer Backup ARR was $65.4 million (flat YoY).

For larger enterprise customers, Backblaze, Inc. offers reserved capacity contracts, known as B2 Reserve, to secure predictable pricing for significant storage commitments. While specific dollar amounts for B2 Reserve revenue aren't explicitly broken out in the latest reports, the focus on moving upmarket is clear, evidenced by securing a new seven-figure expansion deal with an existing customer.

Regarding data download (egress) fees, the strategy inherently minimizes this as a major revenue driver. Management specifically highlighted that Backblaze, Inc. enables AI companies to avoid the high egress costs typically associated with larger cloud providers. This suggests that while egress fees exist beyond any free allowance, they are not a primary, emphasized revenue stream due to the competitive positioning.

Looking ahead, the full-year 2025 revenue is projected to be narrowed to a range between $145.4 million and $146.0 million. This implies the fourth quarter will need to land between $37.3 million and $37.9 million to meet that full-year target.

You should track the following key metrics as they relate to revenue generation:

• B2 Cloud Storage ARR growth rate of 26% as of Q3 2025.
• Computer Backup Net Revenue Retention Rate (NRR) at 101% in Q3 2025.
• B2 Cloud Storage NRR at 110% in Q3 2025.
• Gross customer retention rate across the business was 91% in Q3 2025.

Finance: draft 13-week cash view by Friday.