BM Technologies, Inc. (BMTX): Business Model Canvas

In der dynamischen Welt des digitalen Bankings entwickelt sich BM Technologies, Inc. (BMTX) zu einer transformativen Kraft, die Finanzdienstleistungen durch ein hochmodernes Geschäftsmodell neu definiert, das technologische Innovation mit kundenorientierten Lösungen verbindet. Durch die strategische Nutzung digitaler Plattformen, fortschrittlicher Fintech-Fähigkeiten und einem tiefen Verständnis der Finanzbedürfnisse moderner Verbraucher hat BMTX einen einzigartigen Ansatz entwickelt, der traditionelle Bankparadigmen durchbricht. Ihr umfassender Business Model Canvas offenbart eine ausgefeilte Strategie, die darauf abzielt, digital-orientierte Millennials, technikaffine Verbraucher und aufstrebende Marktsegmente mit nahtlosen, kostengünstigen und personalisierten Bankerlebnissen zu versorgen.

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Wichtige Partnerschaften

Partner der Banking-Technologieplattform

BM Technologies arbeitet mit den folgenden wichtigen Bankentechnologieplattformen zusammen:

Partner	Einzelheiten zur Partnerschaft	Gründungsjahr
Galileo-Finanztechnologien	Integration der Kernbank-Infrastruktur	2021
Marqeta	Flexible Zahlungsabwicklungsplattform	2022

Mitarbeiter der Fintech-Softwareintegration

Zu den wichtigsten Software-Integrationspartnerschaften gehören:

• Plaid – Finanzdatenkonnektivität
• Stripe – Lösungen zur Zahlungsabwicklung
• Visa Direct – Echtzeit-Zahlungsnetzwerk

Cloud-Service-Anbieter

Cloud-Infrastrukturpartnerschaften:

Anbieter	Servicelevel	Jährlicher Vertragswert
Amazon Web Services (AWS)	Cloud-Infrastruktur für Unternehmen	1,2 Millionen US-Dollar
Microsoft Azure	Backup und Disaster Recovery	$750,000

Berater für die Einhaltung gesetzlicher Vorschriften

Details zur Compliance-Partnerschaft:

• Compliance-Beratungsunternehmen: Deloitte
• Jährlicher Compliance-Beratungsvertrag: 450.000 US-Dollar
• Spezialgebiete: Bankvorschriften, KYC/AML

Anbieter digitaler Banking-Infrastruktur

Digitale Infrastrukturpartnerschaften:

Anbieter	Technologiefokus	Umsetzungsjahr
Fiserv	Kernbankensysteme	2020
Jack Henry & Mitarbeiter	Digitale Banking-Plattformen	2021

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Hauptaktivitäten

Entwicklung einer digitalen Banking-Plattform

BM Technologies hat im Jahr 2023 4,2 Millionen US-Dollar für die Plattformentwicklung bereitgestellt. Die digitale Banking-Plattform unterstützt 500.000 aktive Benutzer mit Echtzeit-Transaktionsverarbeitungsfunktionen.

Plattformmetriken	Daten für 2023
Gesamtinvestition in die Plattform	4,2 Millionen US-Dollar
Aktive Benutzer	500,000
Geschwindigkeit der Transaktionsverarbeitung	0,3 Sekunden pro Transaktion

Wartung der Mobile-Banking-Anwendung

Die mobile Anwendung unterstützt 350.000 monatlich aktive Benutzer mit einer Verfügbarkeitsrate von 99,7 %.

• Jährliches Wartungsbudget für mobile Apps: 1,8 Millionen US-Dollar
• App-Downloadrate: 75.000 neue Downloads pro Quartal
• Benutzerbindungsrate: 68 %

Innovation in der Finanztechnologie

Die F&E-Investitionen für Finanztechnologieinnovationen erreichten im Jahr 2023 3,5 Millionen US-Dollar.

Innovationskennzahlen	Daten für 2023
F&E-Investitionen	3,5 Millionen Dollar
Neue Produkteinführungen	4 digitale Banking-Funktionen

Cybersicherheitsmanagement

Das Cybersicherheitsbudget für 2023 belief sich auf 2,6 Millionen US-Dollar und deckte fortschrittliche Systeme zur Bedrohungserkennung und -prävention ab.

• Reaktionszeit bei Sicherheitsvorfällen: 12 Minuten
• Häufigkeit der jährlichen Penetrationstests: 4 Mal
• Einhaltung der SOC 2 Typ II-Standards

Optimierung des Zahlungsabwicklungssystems

Die Zahlungsabwicklungsinfrastruktur unterstützte im Jahr 2023 ein Transaktionsvolumen von 450 Millionen US-Dollar.

Kennzahlen zur Zahlungsabwicklung	Daten für 2023
Gesamttransaktionsvolumen	450 Millionen Dollar
Durchschnittlicher Transaktionswert	$225
Einnahmen aus Bearbeitungsgebühren	6,3 Millionen US-Dollar

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Schlüsselressourcen

Proprietäre digitale Banking-Technologie

Ab dem vierten Quartal 2023 betreibt BM Technologies eine digitale Banking-Plattform mit den folgenden technologischen Spezifikationen:

Technologiemetrik	Spezifikation
Mobile-Banking-Plattform	Vollständig integrierte digitale Banking-Lösung
Geschwindigkeit der Transaktionsverarbeitung	Transaktionsverarbeitung in Echtzeit
Sicherheitsverschlüsselung	256-Bit-AES-Verschlüsselung

Talent für Softwareentwicklung

Software-Engineering-Belegschaft von BM Technologies im Jahr 2024:

• Gesamtzahl der Softwareentwickler: 87
• Durchschnittliche Ingenieurerfahrung: 6,5 Jahre
• Standorte des Ingenieurteams: Vereinigte Staaten

Portfolio für geistiges Eigentum

Einzelheiten zum geistigen Eigentum:

IP-Kategorie	Anzahl der Vermögenswerte
Eingetragene Patente	12
Ausstehende Patentanmeldungen	7
Eingetragene Marken	5

Cloud-Computing-Infrastruktur

Spezifikationen der Cloud-Infrastruktur:

• Primärer Cloud-Anbieter: Amazon Web Services (AWS)
• Jährliche Ausgaben für Cloud-Infrastruktur: 1,2 Millionen US-Dollar
• Redundanzzonen: 3 geografische Regionen

Datenanalysefunktionen

Datenanalyse-Infrastruktur:

Analytics-Metrik	Spezifikation
Datenverarbeitungskapazität	500.000 Transaktionen pro Tag
Modelle für maschinelles Lernen	7 aktive Vorhersagemodelle
Datenspeicherung	250 Terabyte

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Wertversprechen

Moderne digitale Banking-Lösungen

BM Technologies bietet eine digitale Banking-Plattform mit einem Gesamtvermögen von 1,2 Milliarden US-Dollar (Stand Q3 2023). Das Unternehmen wickelte im Jahr 2023 ein Gesamttransaktionsvolumen von 2,4 Milliarden US-Dollar ab.

Kennzahlen zum digitalen Banking	Leistung 2023
Gesamtzahl der digitalen Konten	1,8 Millionen
Mobile-Banking-Benutzer	1,3 Millionen
Digitales Transaktionsvolumen	2,4 Milliarden US-Dollar

Kostengünstige Finanzdienstleistungen

BM Technologies bietet gebührenfreie Bankdienstleistungen ohne monatliche Wartungsgebühren für Standardkonten.

• Mindestguthabenanforderung von 0 $
• Keine Überziehungsgebühren
• Kostenloser Zugang zum Geldautomatennetz

Nahtloses Mobile-Banking-Erlebnis

Mobile Anwendung mit einer Benutzerbewertung von 4,5/5, die eine Verfügbarkeit von 99,7 % und Transaktionsverarbeitung in Echtzeit unterstützt.

Innovatives technologiegetriebenes Banking

Im Jahr 2023 wurden 12,4 Millionen US-Dollar in die Technologieinfrastruktur und -entwicklung investiert.

Technologieinvestitionen	Betrag
F&E-Ausgaben	12,4 Millionen US-Dollar
Technologiepersonal	87 Mitarbeiter

Personalisierte Finanzmanagement-Tools

Erweiterte Finanzverfolgungsfunktionen mit Ausgabenanalyse in Echtzeit und Budgetierungstools.

• Automatisierte Sparempfehlungen
• Überwachung der Kreditwürdigkeit
• Personalisierte Finanzeinblicke

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

BM Technologies bietet eine digitale Banking-Plattform mit 100 % mobilbasierten Diensten. Im vierten Quartal 2023 meldete das Unternehmen 1,4 Millionen aktive Digital-Banking-Nutzer.

Digitale Plattformmetrik	Daten für 2023
Gesamtzahl der Downloads mobiler Apps	2,3 Millionen
Monatlich aktive Benutzer	1,4 Millionen
Digitales Transaktionsvolumen	487 Millionen US-Dollar

Online-Kundensupportkanäle

Das Unternehmen bietet mehrere digitale Supportkanäle mit Kundenservice rund um die Uhr.

• Live-Chat-Unterstützung
• E-Mail-Support
• In-App-Nachrichten
• Kundenservice über soziale Medien

Automatisiertes digitales Onboarding

BM Technologies implementiert einen vollständig digitalen Kontoeröffnungsprozess mit einer durchschnittlichen Onboarding-Zeit von 3,5 Minuten.

Onboarding-Metrik	Leistung
Durchschnittliche Onboarding-Zeit	3,5 Minuten
Eröffnungsrate digitaler Konten	92%

Personalisierte digitale Kommunikation

Nutzt KI-gesteuerte Personalisierung mit gezielten Finanzempfehlungen.

• Personalisierte Ausgabeneinblicke
• Maßgeschneiderte Finanzwarnungen
• Individuelle Bonitätsüberwachung

Community-Engagement durch mobile Apps

Die mobile Anwendung bietet von der Community betriebene Finanztools und Komponenten für soziales Engagement.

Community-Funktion für mobile Apps	Verlobung 2023
Benutzer der Finanzgemeinschaft	385,000
Durchschnittliche monatliche Community-Interaktionen	1,2 Millionen

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Kanäle

Mobile-Banking-Anwendung

BM Technologies meldete im dritten Quartal 2023 2,1 Millionen Mobile-Banking-Nutzer. Die Downloads mobiler Apps stiegen im Jahresvergleich um 37 %. Das digitale Transaktionsvolumen über mobile Plattformen erreichte im Jahr 2023 412 Millionen US-Dollar.

Metriken für mobile Apps	Daten für 2023
Gesamtzahl der mobilen Benutzer	2,1 Millionen
Jährliches Download-Wachstum	37%
Mobiles Transaktionsvolumen	412 Millionen Dollar

Webbasierte Banking-Plattform

Im Jahr 2023 gab es insgesamt 1,8 Millionen Nutzer der Webplattform. Verarbeitete Online-Banking-Transaktionen: 689 Millionen US-Dollar. Der Website-Verkehr stieg im Vergleich zum Vorjahr um 42 %.

Digitale Kundenservice-Portale

• Digitale Supportkanäle rund um die Uhr
• Durchschnittliche Antwortzeit: 7,2 Minuten
• Auflösungsrate des digitalen Supports: 92 %

Finanzmarktplätze Dritter

Partnerschaftliche Integrationen mit 17 Finanztechnologieplattformen. Gesamttransaktionswert über Drittkanäle: 276 Millionen US-Dollar im Jahr 2023.

Kundeninteraktion in sozialen Medien

Soziale Plattform	Anzahl der Follower	Engagement-Rate
LinkedIn	48,000	3.7%
Twitter	35,000	2.9%
Instagram	22,000	4.1%

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Kundensegmente

Digital-first Millennials

Zielgruppe im Alter von 25 bis 40 Jahren mit spezifischen Bankpräferenzen.

Segmentmerkmale	Statistische Daten
Gesamter adressierbarer Markt	72,1 Millionen Millennials in den Vereinigten Staaten
Akzeptanzrate des digitalen Bankings	89 % der Millennials nutzen Mobile-Banking-Plattformen
Durchschnittliches Jahreseinkommen	47.634 $ pro Jahr

Kleinunternehmer

Konzentriert sich auf Finanzlösungen für Unternehmer und kleine Unternehmen.

Segmentdetails	Quantitative Kennzahlen
Gesamtzahl der Kleinunternehmen in den USA	33,2 Millionen Kleinunternehmen
Jährliches Umsatzpotenzial	6,2 Billionen US-Dollar, die von kleinen Unternehmen erwirtschaftet werden

Technologieaffine Verbraucher

• Altersspanne: 18–55 Jahre
• Mittlere Technologieakzeptanzrate: 76 %
• Durchschnittliches jährliches digitales Transaktionsvolumen: 24.500 $

Unterversorgte Bevölkerung

Demografisches Segment	Statistische Darstellung
Insgesamt unterversorgte Amerikaner	14,1 Millionen Haushalte
Prozentsatz der Bevölkerung ohne Bankverbindung	5,4 % der US-Haushalte

Remote-/mobile Belegschaft

Zielgruppe sind Fachkräfte mit flexiblen Arbeitsregelungen.

• Gesamtzahl der Fernarbeiter: 27,6 Millionen Amerikaner
• Durchschnittliches Jahreseinkommen: 65.000 $
• Prognostizierte Wachstumsrate: 22 % im Jahresvergleich

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Wartungskosten für die Technologieinfrastruktur für BMTX im Jahr 2023: 2,1 Millionen US-Dollar

Infrastrukturkomponente	Jährliche Kosten
Serverwartung	$750,000
Netzwerksicherheit	$450,000
Hardware-Upgrades	$900,000

Ausgaben für Softwareentwicklung

Gesamtkosten für die Softwareentwicklung für das Geschäftsjahr 2023: 4,3 Millionen US-Dollar

• Gehälter des Ingenieurteams: 3,1 Millionen US-Dollar
• Entwicklungstools und Lizenzen: 620.000 US-Dollar
• Integration von Drittanbietersoftware: 580.000 US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Ausgaben für die Einhaltung gesetzlicher Vorschriften im Jahr 2023: 1,8 Millionen US-Dollar

Compliance-Bereich	Jährliche Ausgaben
Rechtsberatung	$650,000
Prüfung und Berichterstattung	$780,000
Compliance-Software	$370,000

Marketing und Kundenakquise

Marketingausgaben für 2023: 2,5 Millionen US-Dollar

• Digitale Werbung: 1,2 Millionen US-Dollar
• Content-Marketing: 480.000 US-Dollar
• Kundenempfehlungsprogramme: 380.000 $
• Social-Media-Kampagnen: 440.000 US-Dollar

Cloud Computing und Datenmanagement

Kosten für Cloud-Infrastruktur und Datenverwaltung im Jahr 2023: 1,9 Millionen US-Dollar

Cloud-Dienst	Jährliche Kosten
AWS Cloud-Dienste	$1,250,000
Datenspeicherung	$350,000
Datenanalysetools	$300,000

BM Technologies, Inc. (BMTX) – Geschäftsmodell: Einnahmequellen

Gebühren für digitale Banktransaktionen

Für das Geschäftsjahr 2023 meldete BM Technologies Gebühren für digitale Banktransaktionen in Höhe von 12,4 Millionen US-Dollar, was 38 % der gesamten Einnahmequellen entspricht.

Transaktionstyp	Gebühreneinnahmen	Prozentsatz der Gesamtsumme
Geldautomatentransaktionen	3,6 Millionen US-Dollar	29%
Online-Überweisungsgebühren	4,8 Millionen US-Dollar	39%
Debitkartentransaktionen	4,0 Millionen US-Dollar	32%

Mobile Zahlungsabwicklung

Die mobile Zahlungsabwicklung erwirtschaftete im Jahr 2023 einen Umsatz von 8,7 Millionen US-Dollar, was 26,5 % des Gesamtumsatzes des Unternehmens ausmacht.

Kontoführungsgebühren

Die Kontoführungsgebühren beliefen sich im Jahr 2023 auf insgesamt 5,2 Millionen US-Dollar, bei einer durchschnittlichen monatlichen Gebühr von 4,75 US-Dollar pro Konto.

Kontotyp	Wartungsgebühr	Anzahl der Konten
Grundlegendes digitales Konto	3,99 $/Monat	45,000
Premium-Digitalkonto	7,99 $/Monat	22,000

Einnahmen aus Softwarelizenzen

Die Einnahmen aus Softwarelizenzen erreichten im Jahr 2023 4,5 Millionen US-Dollar, was 13,7 % des Gesamtumsatzes entspricht.

• Lizenzierung der Bankplattform: 2,8 Millionen US-Dollar
• Lizenzierung der Digital Banking API: 1,7 Millionen US-Dollar

Gebühren für Finanztechnologie-Services

Die Gebühren für Finanztechnologiedienstleistungen beliefen sich im Jahr 2023 auf 2,6 Millionen US-Dollar und machten 8 % der gesamten Einnahmequellen aus.

Servicekategorie	Einnahmen	Prozentsatz
Beratungsleistungen	1,4 Millionen US-Dollar	54%
Integrationsdienste	0,8 Millionen US-Dollar	31%
Kundenspezifische Entwicklung	0,4 Millionen US-Dollar	15%

BM Technologies, Inc. (BMTX) - Canvas Business Model: Value Propositions

You're looking at the core value BM Technologies, Inc. (BMTX), now a wholly owned subsidiary of First Carolina Bank (FCB), delivers across its distinct customer groups. This isn't just about moving money; it's about specific, measurable benefits for each segment.

For Students: The proposition centers on speed, compliance, and low-cost access. Students get fast, compliant financial aid disbursement options. They also receive access to the BankMobile Vibe Checking Account, which is FDIC-insured and designed for their needs.

• Fee-free access to over 55,000 Allpoint® ATMs.
• Option for early payday, potentially up to 2 days early with payroll direct deposit.
• Cash back offers available at over 40,000+ online locations and 12,000+ local spots.
• Over 97% of BMTX's partner colleges and universities reported the BankMobile Vibe Checking Account is in their students' best interest.

For Universities: The value is in simplifying a complex, resource-intensive process. BM Technologies, Inc. provides full-service refund management, which saves time and lowers administrative costs while ensuring federal compliance.

The platform serves disbursement services at over 700 college/university campuses. The commitment to service is reflected in a 99% contract renewal rate. Furthermore, the platform achieved a national electronic adoption rate of over 90%.

For BaaS Partners: The offering is a turnkey, white-label digital banking product suite. This allows partners to quickly deploy digital banking capabilities to their existing customer base without building the core infrastructure themselves. While specific 2025 partner metrics aren't public, the model is built on providing this white-labeled platform.

For FCB (Parent): As the parent entity following the acquisition, BM Technologies, Inc. delivers two main benefits: low-cost, nationwide deposit gathering and a source of digital innovation. The transaction itself valued BM Technologies, Inc. at approximately $67 million in an all-cash deal at $5.00 per share.

Here's a quick look at the deposit scale BM Technologies, Inc. brings to First Carolina Bank, using the latest reported figures:

Metric	Value (Millions USD)	Period End Date
Average Serviced Deposits	$708	September 30, 2024 (Q3)
Ending Serviced Deposits	$820	September 30, 2024 (Q3)
Debit Card Spend	$663	Q3 2024

For Customers: General customers gain access to a modern, low-fee digital banking experience. This includes robust mobile tools for money management and broad physical access.

• Access to over 55,000 fee-free Allpoint® ATMs nationwide.
• Digital-only, FDIC-insured BankMobile Checking Account features.
• Mobile apps supporting features like Mobile Wallet (Apple Wallet®, Google Wallet®, and Samsung Wallet).

The platform is designed to be consumer-friendly and affordable, aiming to serve Americans left behind by high-fee traditional banks. The company had approximately 290 thousand new account sign-ups in the first nine months of 2024.

Finance: draft 13-week cash view by Friday.

BM Technologies, Inc. (BMTX) - Canvas Business Model: Customer Relationships

You're looking at how BM Technologies, Inc. (BMTX) manages its relationships with its two primary customer groups: the institutions and the end-users, the students. It's a high-volume, digitally-driven model that relies heavily on seamless integration and high renewal rates.

Automated, self-service digital platform for day-to-day banking

The core interaction for the end-user is through the BankMobile Vibe Checking Account, which is designed for self-service. This platform is where students manage their funds, and the digital experience is key to adoption. The mobile application itself shows strong user satisfaction, boasting over 33,000+ five-star app reviews as of the latest reports. For everyday spending, the relationship is enhanced by features like automatically earning cash back on debit card purchases from a network spanning over 40,000+ online locations and 12,000+ local locations. Also, the platform offers early access to direct deposits, potentially giving users their funds up to two days early.

Dedicated institutional relationship managers for university partners

For the institutional clients-the colleges and universities-the relationship is managed through dedicated support, which is clearly working given the retention figures. BM Technologies, Inc. has a strong track record of keeping these partners, reporting a 99% contract renewal rate. Furthermore, in the first quarter of 2024, the Company retained 99% of its Higher Education institutional clients. This suggests the relationship managers are effectively demonstrating value. The platform provides disbursement services at over 700 college/university campuses, reaching approximately one in every three college students in the U.S..

Here's a quick look at the scale of the institutional relationship:

Metric	Value	Context/Date Reference
Partner Campuses Served	Approximately 750	Latest reported figure for disbursement services
U.S. College Student Reach	1 in every 3	Coverage based on partner campuses
Electronic Disbursement Rate	89.52%	Rate for period ending December 31, 2022
Partner Endorsement Rate	Over 97%	Percentage of partners reporting the Vibe Checking Account is in students' best interest (2025 data)

High-touch support for compliance and disbursement processes

While the platform is self-service for students, the back-end relationship with the institution requires high-touch support, especially around compliance and exception handling. BM Technologies, Inc. offers support from a team of experts with decades of experience, including an administrator-only help desk and online training courses. They provide full exception handling, which covers managing returned checks, incorrect ACH information, and escheatment, saving the institution time and money. The company also launched a new SaaS product in Q1 2024, BMTX Identity Verification (IDV), to assist universities in mitigating fraud vulnerabilities during enrollment. The service includes 24/7 customer support.

Financial wellness and education content to drive engagement

Driving engagement beyond the initial disbursement is crucial for long-term customer value. BM Technologies, Inc. actively promotes financial empowerment, which is evidenced by their scholarship program. For instance, the 2025 Annual Financial Empowerment Scholarship was offered for $1,500, awarded to ONE student who demonstrated an active role in promoting financial empowerment. This focus on financial education helps deepen the relationship with the student base, aiming for them to use the BankMobile Vibe account as their lifelong banking solution after graduation.

• Financial Empowerment Scholarship value: $1,500
• Number of 2025 scholarship recipients: ONE
• Account holders offered early payday: Up to two days early access

BM Technologies, Inc. (BMTX) - Canvas Business Model: Channels

You're looking at how BM Technologies, Inc. (BMTX) gets its value propositions to the customer base, which is a mix of direct student interaction and institutional/B2B relationships. The channel strategy is clearly dual-pronged, hitting higher education directly and then scaling through larger Banking-as-a-Service (BaaS) partners.

For the higher education segment, the primary channel is the direct integration with University Enterprise Resource Planning (ERP) systems via the BankMobile Disbursements platform. This is the engine for reaching students at the point of financial need.

• Disbursement services are provided at over 700 college/university campuses.
• This reach covers approximately one out of every three college students in the U.S.
• The platform helped over 16 million students get their funds on time (historical data).
• In Q1 2023, the Company retained 98% of its Higher Education institutional customers.
• The annual electronic disbursement rate has been reported as high as 89%.

The end-user experience, which is the direct channel to the student, is anchored by the mobile application and web portal. This is where the BankMobile Vibe Checking Account lives.

• The BankMobile app has over 33,000+ five-star app reviews.
• The company completed a technology transformation in Q1 2024, resulting in an updated mobile app and web interface.

The B2B sales effort targets both the initial higher education customer acquisition and the scaling of the BaaS model. The BaaS channel is critical for volume and revenue diversification. As of the latest available data, the largest BaaS partner, T-Mobile, had its agreement extended through 2025. This single partner accounted for 60% of net accounts receivable as of December 31, 2022. Overall, BM Technologies, Inc. services approximately 1.9 million accounts across both verticals.

The physical access channel, though digital-first, relies on the debit card network for point-of-sale (POS) and ATM transactions. This is a key feature of the BankMobile Vibe Checking Account offering.

Metric	Value/Amount	Context/Date Reference
Fee-Free ATM Network Access	More than 55,000 Allpoint ATMs	Current feature offering
Cash Back Merchant Locations	Over 50,000 locations	Current feature offering
BaaS Total Debit Card Spend	$809 million	Q1 2024
Annualized Debit Card Spend (Highly Active BaaS Users)	$20,100	As of March 31, 2024

Honestly, the success of the BaaS channel is what drives the scale, evidenced by the fact that the BaaS vertical saw annualized debit card spend of $20,100 per highly active user as of March 31, 2024. The focus is definitely on driving transaction volume through these cards.

BM Technologies, Inc. (BMTX) - Canvas Business Model: Customer Segments

You're looking at the customer base for BM Technologies, Inc. (BMTX) right before the expected full integration following the acquisition announcement. Honestly, the segments are clearly defined by the two main business lines: Higher Education Disbursements and the broader Banking-as-a-Service (BaaS) vertical. Here's the quick math on who they serve, based on the latest reported operational metrics from 2024.

Higher Education Students: Primary Segment

This is the bedrock of BM Technologies, Inc.'s business. They provide the BankMobile Disbursements platform, which is a critical piece of infrastructure for financial aid processing. The scale here is significant; the company manages financial aid credit balances for about one-third of U.S. students. As of early 2024 reports, the platform serves over 700 college/university campuses across the U.S..

The focus on this segment shows high client satisfaction and retention. For instance, in the first quarter of 2024, the company retained 99% of its Higher Education institutional clients. Furthermore, over 97% of their partner colleges and universities reported that the BankMobile Vibe Checking Account is in their students' best interest. The national electronic adoption rate for disbursements is reported to be over 90%.

Colleges and Universities: Institutional Clients

These institutions are the direct B2B customers for the disbursement platform. They rely on BM Technologies, Inc. to deliver financial aid credit balances securely and efficiently. The stickiness of these relationships is high, evidenced by a reported 99% contract renewal rate. In Q1 2024 alone, they signed 3 new colleges and universities, which brought approximately 16,000 additional students into the ecosystem.

BaaS Partner Customers

This segment represents the growth vector beyond campus banking, where BM Technologies, Inc. acts as a white-label banking provider for large brands. The overall reach of the proprietary platform is substantial, servicing over 1.9 million accounts across all verticals as of early 2024 reports. A high-profile example is the T-Mobile MONEY app.

The performance of the BaaS cohort is attractive. At March 31, 2024, the highly active BaaS users-those with direct deposit and at least five customer-driven transactions monthly-made up approximately 23% of active BaaS accounts. For this cohort, the annualized debit card spend was $20,100, and the average deposit balance was $1,668 per account at that date.

Financially Underserved/Digital-First Consumers

This group largely overlaps with the students using the BankMobile Vibe Checking Account, which is positioned as a low-fee, digital-first, FDIC-insured alternative. These consumers are seeking accessible banking without the burden of traditional fees. For the three months ended March 31, 2024, the company disbursed over $4.3 billion in total refunds, with approximately 12% (or $523 million) going directly into these BankMobile Vibe checking accounts.

The engagement level within this segment is measurable:

• Deposits per 90-day active account (Q1 2024): $2,025.
• Debit card point of sale spend per 90-day active account (Q1 2024): $2,396.
• BankMobile app rating: Over 33,000+ five-star reviews.

The entire structure was valued at approximately $67 million in an all-cash transaction announced in late 2024, with a per-share price of $5.00. This transaction, expected to close in Q1 2025, means the customer base is now part of First Carolina Bank, though the operating model was built on these distinct segments.

Customer Segment	Key Metric	Latest Reported Value (as of 2024 Data)
Higher Education Students	Campuses Served	Over 700
Higher Education Students	Market Reach (Approximate)	One-third of U.S. students
Colleges and Universities	Client Retention Rate (Q1 2024)	99%
Colleges and Universities	Contract Renewal Rate	99%
BaaS Partner Customers	Total Accounts Serviced (All Verticals)	Over 1.9 million
BaaS Partner Customers (Highly Active)	Annualized Debit Card Spend	$20,100
Financially Underserved/Digital-First	Vibe Account Refunds Disbursed (Q1 2024)	$523 million

Finance: draft 13-week cash view by Friday.

BM Technologies, Inc. (BMTX) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving the platform operations for BM Technologies, Inc. as of late 2024, leading into the planned acquisition in early 2025. These numbers reflect the operational reality before the transaction closes.

The cost structure is heavily weighted toward the technology platform and the people running it. Based on the Trailing Twelve Months (TTM) ending September 30, 2024, the Cost of Revenue was $28.69 million.

Operating Expenses for the third quarter ended September 30, 2024, totaled $18,166,000, which was a decrease from $18,766,000 in the same quarter the previous year. This reduction was primarily driven by lower technology, communication, and processing costs.

Here's a breakdown of the key cost components based on the latest available filings:

• The platform operates with approximately 200 employees as of January 31, 2025.
• Selling, General & Admin expenses for the TTM ended September 30, 2024, were $34.26 million.
• Merger and Restructuring Charges for the three months ended September 30, 2024, were $0.15 million.
• The company reported $11.98 million in Other Operating Expenses for the TTM ended September 30, 2024.

Here's the quick math on the major expense buckets from the TTM period ending September 30, 2024 (all figures in millions USD):

Cost Component Category	Amount (Millions USD)	Period Ending
Cost of Revenue	28.69	Sep 30, 2024 (TTM)
Selling, General & Admin	34.26	Sep 30, 2024 (TTM)
Other Operating Expenses	11.98	Sep 30, 2024 (TTM)

Technology and platform development expenses, along with interchange and processing fees, are embedded within the Cost of Revenue and the reduction in Operating Expenses noted above. The B2B2C model helps keep customer acquisition costs lower, which is reflected in the SG&A structure. General and administrative expenses, including regulatory compliance overhead for a fintech operating with partner banks, are captured within the $34.26 million Selling, General & Admin figure for the TTM ending September 30, 2024. Marketing and customer acquisition costs are a subset of that SG&A.

Personnel costs for compliance, operations, and technology are the largest component of the SG&A. With approximately 200 employees, the total compensation and related overhead form a significant portion of the $34.26 million SG&A spend.

The company had $1.844 million in cash provided by operating activities for the quarter ended September 30, 2024, even while reporting a net loss of $4.995 million for that same quarter.

BM Technologies, Inc. (BMTX) - Canvas Business Model: Revenue Streams

You're looking at how BM Technologies, Inc. (BMTX) actually brings in money, which is key to understanding its value, especially given the recent acquisition news. Honestly, the revenue streams are heavily concentrated around their core Higher Education disbursement business, but they are actively diversifying.

Interchange and Card Revenue

This stream is directly tied to how much customers use their debit cards. The shift to a Durbin-exempt partner bank, First Carolina Bank (FCB), has been a major driver here, boosting the economics of this revenue source significantly. For instance, in the third quarter of 2024, debit card spend totaled $663 million. This spend underpins the interchange revenue, which saw a year-over-year increase of 30% in Q3 2024. To give you a sense of the quarterly fluctuation, Interchange and card revenue was $3.4 million in Q1 2024, up 15% YoY, but it rose even more sharply by 57% YoY to $2.3 million in the seasonally weaker Q2 2024.

Servicing Fees and University Fees

Servicing fees come from the partner bank for sourcing and managing the deposits. These fees are variable, which helps with margin when interest rates are favorable. In Q1 2024, servicing fees totaled $9.0 million, marking a strong 35% YoY increase, largely due to the new variable rate deposit processing agreement. However, this revenue can fluctuate with deposit levels; in Q2 2024, servicing fees declined to $6.9 million from $7.7 million the prior year, amid lower average serviced deposits, primarily from the Banking-as-a-Service (BaaS) segment runoff.

The fees charged to institutions for disbursement services, which fall under University Fees, are also a critical component. For the third quarter of 2024, University fees specifically showed growth, increasing 21% YoY.

Account Fees and SaaS Revenue

Account fees, like those for non-sufficient funds (NSF) and other service charges, provide a smaller, more transactional revenue layer. While the prompt mentions these, concrete, recent dollar amounts for this specific category aren't clearly itemized in the latest public filings I have access to. It's definitely a component, but less transparent than the card and servicing revenue.

The push into Software-as-a-Service (SaaS) revenue through new products shows a clear strategy to diversify away from pure deposit-based economics. The BMTX Identity Verification (IDV) product is central to this. By Q1 2024, they had signed 9 clients with over 50 in the pipeline. This momentum continued, as by the end of Q2 2024, they had signed 15 IDV SaaS clients year-to-date. This new stream is designed to reduce university fraud and deepen relationships beyond just financial aid disbursement.

Top-Line Revenue Context

To put these streams into perspective, here's how the total operating revenue looked across the first three quarters of 2024. You can see the impact of the Durbin-exempt economics flowing through, even with seasonal dips.

Period	Operating Revenue (in millions)	Year-over-Year Change Context
Q1 2024	$16.2	Up 21% YoY
Q2 2024	$12.5	Roughly flat YoY
Q3 2024	$14.1	Decrease of -2.11% YoY
Year-to-Date (9 Months) 2024	$42.8	Up 6% YoY

The key revenue drivers BM Technologies, Inc. (BMTX) relies on can be summarized like this:

• Interchange and Card Revenue: Benefiting from Durbin-exempt status.
• Servicing Fees: Variable rate structure tied to partner bank agreement.
• University Fees: Tied to student disbursement volume and new service adoption.
• SaaS Revenue: Growing from new products like IDV.
• Account Fees: NSF and other service charges.

If onboarding takes 14+ days, churn risk rises. Finance: draft 13-week cash view by Friday.