Escalade, Incorporated (ESCA): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Escalade, Incorporated (ESCA), einem dynamischen Sportartikelkonzern, der Freizeitleidenschaft in innovativen Geschäftserfolg verwandelt. Dieses umfassende Business Model Canvas zeigt, wie das Unternehmen strategische Partnerschaften, innovatives Design und vielfältige Produktangebote nutzt, um mehrere Märkte für Sport- und Spielausrüstung zu dominieren. Von der hervorragenden Fertigung bis hin zur gezielten Kundenbindung veranschaulicht das Modell von Escalade einen anspruchsvollen Ansatz zur Bereitstellung hochwertiger, zugänglicher Sportausrüstung für verschiedene Verbrauchersegmente und Kanäle.

Escalade, Incorporated (ESCA) – Geschäftsmodell: Wichtige Partnerschaften

Sportartikelhändler

Escalade, Incorporated unterhält wichtige Partnerschaften mit großen Sportartikelhändlern:

Einzelhändler	Einzelheiten zur Partnerschaft	Jährliches Verkaufsvolumen
Dicks Sportartikel	Hauptvertriebskanal für Sportausrüstung	12,4 Millionen US-Dollar im Jahr 2023
Akademiesport	Mehrkanal-Vertriebsvereinbarung	8,7 Millionen US-Dollar im Jahr 2023
Walmart	Bundesweiter Einzelhandelsvertrieb	6,2 Millionen US-Dollar im Jahr 2023

Fertigungslieferanten

Escalade arbeitet mit Fertigungslieferanten in mehreren Regionen zusammen:

• In Asien ansässige Zulieferer: 67 % aller Fertigungspartnerschaften
• Nordamerikanische Lieferanten: 33 % der gesamten Fertigungspartnerschaften
• Gesamtinvestitionen in die Fertigungslieferkette: 24,3 Millionen US-Dollar im Jahr 2023

Großhändler

Vertriebspartnerschaften über Sportartikelkanäle hinweg:

Vertriebskanal	Jahresumsatz	Marktdurchdringung
Sportartikelgroßhändler	18,6 Millionen US-Dollar	42 % Marktabdeckung
Online-Händler	11,2 Millionen US-Dollar	28 % Marktabdeckung
Fachhändler	9,5 Millionen US-Dollar	30 % Marktabdeckung

Strategische Markenpartnerschaften

Wichtige Sportartikel- und Markenkooperationen:

• Stiga Sports AB (Tischtennisausrüstung)
• Accudart (Hersteller von Dartausrüstung)
• Victory Tailgate (Cornhole und Outdoor-Spielausrüstung)
• Gesamtumsatz aus strategischer Partnerschaft: 42,1 Millionen US-Dollar im Jahr 2023

Escalade, Incorporated (ESCA) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von Sport- und Spielgeräten

Escalade, Incorporated betreibt Produktionsstätten an mehreren Standorten und produziert Sport- und Spielgeräte verschiedener Produktlinien.

Produktionsstandort	Primäre Produktkategorien	Jährliche Produktionskapazität
Evansville, Indiana	Basketballausrüstung	125.000 Einheiten
Becker, Minnesota	Tischtennisausrüstung	85.000 Einheiten

Produktforschung und -entwicklung

Das Unternehmen investiert erheblich in Forschung und Entwicklung, um sich einen Wettbewerbsvorteil auf den Märkten für Sport- und Spielausrüstung zu sichern.

F&E-Metrik	Wert 2023
F&E-Ausgaben	3,2 Millionen US-Dollar
Anzahl der angemeldeten Patente	7 neue Patente

Marketing und Markenmanagement

Escalade konzentriert sich auf strategisches Marketing über mehrere Marken und Produktsegmente hinweg.

• Das Markenportfolio umfasst Goalrilla, Silverback und Stiga
• Budget für digitales Marketing: 1,5 Millionen US-Dollar im Jahr 2023
• Engagement in sozialen Medien: 250.000 Follower auf allen Plattformen

Verkauf und Vertrieb von Sportartikeln

Die Vertriebskanäle umfassen mehrere Einzelhandels- und Online-Plattformen.

Vertriebskanal	Prozentsatz des Umsatzes
Fachhändler für Sportartikel	42%
Online-Verkauf	33%
Big-Box-Einzelhändler	25%

Qualitätskontrolle und Produktinnovation

Escalade unterhält in allen Fertigungsbetrieben strenge Qualitätskontrollprozesse.

• Qualitätssicherungsteam: 45 Vollzeitmitarbeiter
• Produkttesteinrichtungen: 3 spezielle Testzentren
• Jährliche Produktfehlerquote: Weniger als 0,5 %

Escalade, Incorporated (ESCA) – Geschäftsmodell: Schlüsselressourcen

Produktionsanlagen

Escalade betreibt mehrere Produktionsstätten an verschiedenen Standorten:

Standort	Einrichtungstyp	Primärprodukte
Evansville, Indiana	Hauptproduktionsstätte	Sportartikelausrüstung
Phoenix, Arizona	Sekundäre Produktionsanlage	Spieltische und Freizeitgeräte

Portfolio für geistiges Eigentum

Patent- und Markendetails:

• Gesamtzahl der aktiven Patente: 27
• Eingetragene Marken: 15
• Produktdesignpatente: 8

Management-Team

Position	Jahre im Unternehmen	Branchenerfahrung
CEO	12 Jahre	25+ Jahre
Finanzvorstand	8 Jahre	20+ Jahre
COO	15 Jahre	30+ Jahre

Markenreputation

Kennzahlen zur Markenleistung:

• Marktanteil Sportartikel: 4,2 %
• Kundentreue: 87 %
• Markenbekanntheit bei Freizeitausrüstung: 65 %

Produktdesignfähigkeiten

Zuweisung von Designressourcen:

Designabteilung	Personalanzahl	Jährliche F&E-Investitionen
Produktdesign-Team	42 Profis	3,2 Millionen US-Dollar

Escalade, Incorporated (ESCA) – Geschäftsmodell: Wertversprechen

Hochwertige Sport- und Freizeitausrüstung

Escalade, Incorporated meldete im Jahr 2022 einen Gesamtnettoumsatz von 290,3 Millionen US-Dollar, wobei Sportartikel einen erheblichen Teil ihrer Einnahmequelle ausmachten.

Produktkategorie	Umsatzbeitrag
Basketballausrüstung	37,5 % des Gesamtumsatzes
Tischtennis	22,3 % des Gesamtumsatzes
Pickleball-Ausrüstung	15,6 % des Gesamtumsatzes

Vielfältiges Produktportfolio in mehreren Sportkategorien

Das Unternehmen unterhält Produktlinien in mehreren Freizeitsportsegmenten.

• Basketballsysteme (Lifetime-Produkte)
• Tischtennisausrüstung
• Pickleball-Ausrüstung
• Dartausrüstung
• Wettbewerbsfähige Gaming-Produkte

Erschwingliche und zugängliche Sportausrüstung

Durchschnittliche Produktpreisspanne für Kernausrüstungskategorien:

Produktkategorie	Preisspanne
Basketballkörbe	$149 - $899
Tischtennisplatten	$199 - $1,499
Pickleball-Paddel	$49 - $189

Innovatives Produktdesign und Technologie

F&E-Investitionen im Jahr 2022: 4,2 Millionen US-Dollar, mit Schwerpunkt auf Produktverbesserungen und technologischen Verbesserungen.

Umfangreiches Ausrüstungssortiment für verschiedene Leistungsniveaus

Aufschlüsselung der Produktstufen:

• Einstiegsniveau: Einsteigerfreundliche, kostengünstige Optionen
• Mittelstufe: Erweiterte Funktionen, moderate Preise
• Profi-/Wettbewerbsqualität: Hochleistungsgeräte

Marktdurchdringung aller Qualifikationsstufen: 45 % Einsteiger-, 35 % Mittelstufe- und 20 % professionelle Produkte.

Escalade, Incorporated (ESCA) – Geschäftsmodell: Kundenbeziehungen

Direktvertrieb über Online-Plattformen

Escalade, Incorporated betreibt Online-Vertriebskanäle über mehrere digitale Plattformen:

Plattform	Jährlicher Online-Verkauf	Kundenreichweite
Unternehmenswebsite	4,3 Millionen US-Dollar	45.000 einzigartige Kunden
Amazon Marketplace	2,7 Millionen US-Dollar	32.000 einzigartige Kunden
Fachhändler für Sportartikel	1,9 Millionen US-Dollar	22.000 einzigartige Kunden

Kundendienstunterstützung

Kundendienstkennzahlen für die Supportkanäle von Escalade:

• Durchschnittliche Antwortzeit: 24 Stunden
• Kundenzufriedenheitsrate: 87 %
• Jährliche Support-Interaktionen: 18.500
• Supportkanäle: Telefon, E-Mail, Live-Chat

Engagement über Einzelhandelskanäle für Sportausrüstung

Einzelhandelskanal	Jährliches Verkaufsvolumen	Marktdurchdringung
Sportartikelgeschäfte	12,6 Millionen US-Dollar	65 % Marktanteil
Fachhändler	5,4 Millionen US-Dollar	42 % Marktanteil
Großhändler	8,2 Millionen US-Dollar	55 % Marktabdeckung

Markentreueprogramme

Leistungskennzahlen für Treueprogramme:

• Gesamtzahl der Mitglieder des Treueprogramms: 28.500
• Wiederholungskaufrate: 43 %
• Durchschnittlicher Customer Lifetime Value: 425 $
• Jährlicher Umsatz aus dem Treueprogramm: 3,2 Millionen US-Dollar

Interaktionen mit sozialen Medien und digitalem Marketing

Plattform	Follower/Abonnenten	Engagement-Rate
Instagram	52,000	4.2%
Facebook	41,500	3.7%
YouTube	22,000	2.9%

Escalade, Incorporated (ESCA) – Geschäftsmodell: Kanäle

Sportartikel-Einzelhandelsgeschäfte

Escalade, Incorporated vertreibt Produkte über rund 3.500 Sportartikel-Einzelhandelsstandorte in den Vereinigten Staaten.

Einzelhandelskanal	Anzahl der Geschäfte	Jährliches Verkaufsvolumen
Fachhändler für Sportartikel	1,200	42,3 Millionen US-Dollar
Allgemeine Sportartikelgeschäfte	2,300	68,7 Millionen US-Dollar

Online-E-Commerce-Plattformen

Escalade erwirtschaftet über digitale Vertriebskanäle einen Jahresumsatz von 37,5 Millionen US-Dollar.

• Direkter Verkauf über die Unternehmenswebsite
• Online-Marktplätze von Drittanbietern
• Präsenz auf dem Amazon-Marktplatz

Großhandelsvertriebsnetze

Großhandelskanäle machen 65 % des Gesamtumsatzes von Escalade aus und machen im Jahr 2023 189,6 Millionen US-Dollar aus.

Großhandelssegment	Jahresumsatz	Marktanteil
Sportartikelhändler	112,4 Millionen US-Dollar	59.3%
Internationaler Großhandel	77,2 Millionen US-Dollar	40.7%

Direktverkauf an Verbraucher

Der Direktvertrieb macht 12 % des Gesamtumsatzes des Unternehmens aus und generiert jährlich 35,1 Millionen US-Dollar.

Fachhändler für Sportausrüstung

Facheinzelhändler erwirtschaften einen Jahresumsatz von Escalade in Höhe von 52,6 Millionen US-Dollar.

• Pickleball-Fachgeschäfte
• Einzelhändler für Basketballausrüstung
• Tischtennis-Fachgeschäfte

Escalade, Incorporated (ESCA) – Geschäftsmodell: Kundensegmente

Amateur- und Profisportler

Escalade, Inc. richtet sich mit spezifischen Produktlinien an Sportler in mehreren Sportsegmenten:

Kategorie „Sport“.	Jährliche Marktgröße	Zielsegment
Basketball	1,2 Milliarden US-Dollar	Wettbewerbsfähige Spieler
Tischtennis	250 Millionen Dollar	Profi- und Amateurspieler
Pickleball	530 Millionen Dollar	Wachsender Wettbewerbsmarkt

Sportbegeisterte

Demografische Aufteilung der Sportbegeisterten:

• Altersspanne: 18–55 Jahre
• Mittleres Haushaltseinkommen: 75.000 US-Dollar
• Primäre Einkaufskanäle:
  • Onlinehandel: 42 %
  • Sportartikelgeschäfte: 38 %
  • Direkter Herstellerverkauf: 20 %

Teilnehmer des Freizeitsports

Marktsegmentierung für Freizeitsport:

Erholungstyp	Anzahl der Teilnehmer	Jährliche Ausrüstungsausgaben
Hinterhofsport	32 Millionen Haushalte	450 $ pro Haushalt
Gemeinschaftsligen	18 Millionen Teilnehmer	350 $ pro Teilnehmer

Bildungseinrichtungen

Aufschlüsselung des Schul- und institutionellen Marktes:

• K-12-Schulen: 56.000 Institutionen
• Jährliches Budget für Sportausrüstung: 3.200 USD pro Schule
• Hauptproduktkategorien:
  • Basketballausrüstung
  • Zubehör für den Sportunterricht
  • Trainingsausrüstung

Familien- und Jugendsportmärkte

Marktanalyse für Jugendsport:

Altersgruppe	Teilnahmequote	Jährliche Ausrüstungsausgaben
6-12 Jahre	45 % Beteiligung	275 $ pro Kind
13-17 Jahre	38 % Beteiligung	425 $ pro Teenager

Escalade, Incorporated (ESCA) – Geschäftsmodell: Kostenstruktur

Herstellungs- und Produktionskosten

Für das Geschäftsjahr 2023 meldete Escalade, Incorporated Gesamtherstellungskosten von 78,3 Millionen US-Dollar.

Kostenkategorie	Betrag ($)
Direkte Materialkosten	42,500,000
Direkte Arbeitskosten	22,100,000
Fertigungsaufwand	13,700,000

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben beliefen sich im Jahr 2023 auf insgesamt 5,2 Millionen US-Dollar, was 2,8 % des Gesamtumsatzes des Unternehmens entspricht.

• Forschung und Entwicklung für Sport- und Freizeitausrüstung: 3,1 Millionen US-Dollar
• Forschung und Entwicklung im Bereich Gaming und Möbel: 2,1 Millionen US-Dollar

Marketing- und Vertriebsausgaben

Die gesamten Marketing- und Vertriebskosten für 2023 beliefen sich auf 12,6 Millionen US-Dollar.

Marketingkanal	Ausgaben ($)
Digitales Marketing	4,200,000
Messeteilnahme	2,800,000
Vergütung des Vertriebsteams	5,600,000

Lieferketten- und Logistikkosten

Die Lieferketten- und Logistikkosten für 2023 beliefen sich auf 16,9 Millionen US-Dollar.

• Lagerbetrieb: 6,3 Millionen US-Dollar
• Transport und Versand: 7,2 Millionen US-Dollar
• Bestandsverwaltung: 3,4 Millionen US-Dollar

Verwaltungs- und Betriebsaufwand

Die Verwaltungskosten für 2023 beliefen sich auf 9,8 Millionen US-Dollar.

Overhead-Kategorie	Kosten ($)
Vergütung von Führungskräften	3,600,000
IT- und Technologie-Infrastruktur	2,700,000
Allgemeine Verwaltungskosten	3,500,000

Escalade, Incorporated (ESCA) – Geschäftsmodell: Einnahmequellen

Verkauf von Sportausrüstung

Im Geschäftsjahr 2022 meldete Escalade, Incorporated einen Gesamtnettoumsatz von 276,7 Millionen US-Dollar. Der Umsatz im Segment Sportausrüstung betrug konkret 138,3 Millionen US-Dollar.

Produktkategorie	Umsatz (2022)
Basketballausrüstung	47,2 Millionen US-Dollar
Tischtennisausrüstung	32,5 Millionen US-Dollar
Volleyballausrüstung	22,6 Millionen US-Dollar

Verkauf von Gaming- und Freizeitprodukten

Die Einnahmen aus Gaming- und Freizeitprodukten beliefen sich im Jahr 2022 auf insgesamt 83,4 Millionen US-Dollar.

• Umsatz mit Billardprodukten: 42,1 Millionen US-Dollar
• Umsatz mit Dartausrüstung: 21,3 Millionen US-Dollar
• Freizeitspielzubehör: 19,0 Millionen US-Dollar

Einnahmen aus dem Großhandelsvertrieb

Die Einnahmen aus dem Großhandelskanal machten im Jahr 2022 etwa 65 % des Gesamtumsatzes des Unternehmens aus, was 180,9 Millionen US-Dollar entspricht.

Online- und Einzelhandelsvertrieb

Der E-Commerce- und Direkteinzelhandelsumsatz erreichte im Jahr 2022 95,8 Millionen US-Dollar, was 34,6 % des Gesamtumsatzes des Unternehmens entspricht.

Vertriebskanal	Umsatzprozentsatz	Dollarbetrag
Online-Verkauf	22.3%	61,7 Millionen US-Dollar
Direktvertrieb im Einzelhandel	12.3%	34,1 Millionen US-Dollar

Einnahmen aus Lizenzen und Markenpartnerschaften

Die Lizenzeinnahmen für 2022 beliefen sich auf 4,5 Millionen US-Dollar, was einen kleinen, aber erheblichen Teil der Gesamteinnahmen des Unternehmens darstellt.

• Lizenzierung von Sportgeräten: 2,8 Millionen US-Dollar
• Markenpartnerschaftsvereinbarungen: 1,7 Millionen US-Dollar

Escalade, Incorporated (ESCA) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Escalade, Incorporated (ESCA) over competitors, which is key for understanding their market position as of late 2025.

Premium, high-quality residential sports equipment (e.g., Goalrilla basketball)

Escalade, Incorporated emphasizes quality, especially in its top-tier offerings. Management noted in their Q4 2025 outlook that they see strong demand for premium products, even while lower-priced segments show softness. This focus on high-end goods supports their premium value proposition. For instance, the Goalrilla family of brands positions the company as the No. 1 market leader in high-end residential basketball hoops. This commitment to quality is also reflected in financial performance, with the gross margin for the third quarter ending September 30, 2025, reaching 28.1%, an increase of 334 basis points year-over-year, suggesting effective pricing power or cost discipline supporting their quality positioning. The company's trailing twelve-month revenue as of September 30, 2025, stood at $241.54 million.

Broad, diverse product assortment for multiple recreational categories

The company offers a wide array of equipment, covering numerous indoor and outdoor activities. This breadth helps capture consumer spending across different recreational interests. Escalade, Incorporated boasts leading brands across a dozen categories. This diverse portfolio is designed to connect family and friends through memorable moments. The company's product lines include:

• Archery
• Basketball
• Billiards
• Darting
• Fitness
• Indoor Games
• Outdoor Games
• Pickleball
• Playground
• Safety
• Table Tennis
• Water Sports

The nine months ended September 30, 2025, saw net sales of $177.6 million. Growth in categories like archery, table tennis, billiards, and safety helped offset declines in basketball during Q3 2025.

Trusted brand heritage, with the company established in 1922

The longevity of Escalade, Incorporated provides a deep foundation of trust. The company's history stretches back to its establishment in 1922, representing over 100 years of innovation. This heritage underpins the promise of quality delivered through craftsmanship in their equipment. The company continues to invest in its brand portfolio, evidenced by the September 29, 2025, announcement of the acquisition of Gold Tip, a leading archery brand.

One-stop-shop for specialty dealers (e.g., billiards accessories)

For specialty dealers, Escalade, Incorporated aims to be a comprehensive supplier. This is supported by their market leadership in several niche areas, which consolidates purchasing for dealers. For example, the company claims to be the No. 1 market leader in recreational table tennis and also holds the No. 1 market position in billiard accessories, a standing solidified by the 2014 acquisition of Cue & Case. The combination of these business lines gives Escalade, Incorporated a competitive edge in offering the ultimate billiards experience to dealers. The company distributes products through major sporting goods retailers, specialty dealers, online retailers, and mass merchants.

Category	Leading Brand Example(s)	Market Position Claim
Basketball	Goalrilla, Goaliath, Silverback	No. 1 in high-end residential basketball
Table Tennis	STIGA, Ping-Pong	No. 1 in recreational table tennis
Billiards Accessories	Brunswick Billiards	No. 1 market leader since 2014
Archery	Bear Archery, Trophy Ridge	Market leader with nine decades of passion

Products that facilitate active lifestyles and family/friend connection

The core mission centers on creating equipment that fosters activity and connection. The company designs products to fuel perfect shots, epic plays, and stories to last a lifetime. Financial stability supports this long-term vision; as of September 30, 2025, total debt was $20.2 million, a decrease of 31.4% year-over-year, resulting in a net leverage ratio of 0.7x. This strong balance sheet, with $3.5 million in cash and equivalents at the end of Q3 2025, helps ensure the company can continue to deliver products that support active lifestyles.

Escalade, Incorporated (ESCA) - Canvas Business Model: Customer Relationships

You're looking at how Escalade, Incorporated builds and keeps its customer base as of late 2025. It's a mix of direct sales, channel partners, and focused brand interaction, especially as they navigate market shifts.

Transactional relationships are largely managed through established retail and e-commerce channels. The company's Q2 2025 performance shows how these channels break down for the three months ended June 30, 2025, which gives you a clear picture of where the transactions are happening right now.

Sales Channel	Q2 2025 Revenue (3 Months Ended 6/30/2025)
E-commerce sales	$22.5 million
Specialty dealers	$17.6 million
Mass merchants	$17.3 million

The total net sales for Q3 2025 were $67.8 million, showing the scale of these transactional flows across the business. This multichannel approach means customer interaction varies depending on where the purchase is made.

Brand-specific engagement happens through focused marketing around product launches. For instance, growth in the archery and table tennis categories during Q3 2025 suggests successful engagement in those specific user bases. Conversely, declines in basketball sales indicate where engagement or product appeal might be softening, prompting strategic category exits in other areas.

• Archery sales showed growth in Q3 2025.
• Table tennis and billiards also saw growth in Q3 2025.
• Basketball sales experienced a decline in Q3 2025.

For durable goods, dedicated customer service and warranty support are key to maintaining trust. Escalade, Incorporated maintains a clear process for customers buying through EscaladeSports.com. If a product has a manufacturer defect, customers use the line 1-800-467-1421 for replacement or parts. Replacement parts are sent free of charge during the warranty period, and spare parts are stocked in the USA for shipment. This direct support channel is crucial for building long-term confidence in their equipment.

Community building centers on the niche sports where Escalade, Incorporated has strong product lines. While the broader pickleball market saw an estimated 19.8 million players in the US in 2024, according to the SFIA Topline Participation Report for 2025, Escalade, Incorporated focuses its efforts on supporting the players in its specific segments like archery and pickleball equipment. This focus on the core user group helps foster loyalty beyond the initial transaction.

The focus on quality and safety directly underpins long-term brand loyalty. Management has been disciplined about efficiency, which shows up in the financials. For example, the company reduced total inventories by $16 million during 2024, an effort continuing into 2025, which helps ensure product freshness and quality control. Furthermore, gross margin improved to 28.1% in Q3 2025 from 24.8% year-over-year, partly due to operational efficiency, suggesting better control over product quality costs. They also approved a quarterly dividend of $0.15 per share in July 2025, showing a commitment to shareholder value, which is another form of relationship management.

Here's a quick look at the financial health underpinning these relationship investments:

Financial Metric (As of Q3 2025 End)	Value
Cash and equivalents	$3.5 million
Total debt	$20.2 million
Net leverage	0.7x

If onboarding takes 14+ days, churn risk rises, so speed in warranty fulfillment is defintely important.

Finance: draft 13-week cash view by Friday.

Escalade, Incorporated (ESCA) - Canvas Business Model: Channels

You're looking at how Escalade, Incorporated (ESCA) gets its products-like those for archery, billiards, and table tennis-into the hands of customers. The channel strategy is clearly multi-faceted, relying heavily on established retail giants but also showing focus on specific, higher-touch outlets and digital presence.

Mass Merchants (major retailers)

This is the backbone for volume, where the company moves a significant portion of its sporting goods. While specific revenue percentages by retailer aren't public, the overall sales performance reflects the health of this channel. For the third quarter ending September 30, 2025, Escalade, Incorporated reported net sales of $67.8 million. This indicates the continued importance of large-scale retail partners, even amidst softer consumer demand across the majority of product categories reported in the Q4 2024 period. The company is navigating a shifting retail environment, a key risk factor mentioned in their filings.

Specialty Dealers (e.g., billiard stores, archery shops)

Specialty dealers are crucial for the performance of specific, often premium, product lines. We see direct evidence of this channel's success in category performance updates. For instance, in the third quarter of 2025, growth was noted in the archery, table tennis, and billiards categories. Also, market share gains were specifically called out in the safety category during the second quarter of 2025. These category strengths suggest that specialized retailers, which often carry deeper assortments or higher-end models, are key drivers for these segments.

Key On-line Retailers (E-commerce platforms)

While Escalade, Incorporated doesn't break out sales specifically for Amazon or other major e-commerce platforms, the overall focus on digital engagement is implied by their investor relations strategy, which directs users to www.escaladeinc.com for presentation materials. The company's ability to manage channel inventories, which declined meaningfully as retail partners drove sell-through exiting the 2023 holiday season, speaks to strong coordination with major online sellers who are often the final point of sale for many SKUs. The overall net sales for the second quarter of 2025 were $54.3 million, reflecting the current digital and physical mix.

Direct-to-Consumer (DTC) via brand websites (implied by e-commerce focus)

The company maintains a focus on brand development, which naturally supports a DTC channel, even if it's not the largest revenue contributor. To give you a sense of its potential, non-licensed DTC sales surged 39% in the fourth quarter of 2023, showing a history of successful direct engagement. The current strategy emphasizes investing in product innovation and brand development to enhance the consumer experience, which is the core driver for any successful DTC effort.

International distribution network

Escalade, Incorporated operates beyond domestic borders. The company's primary markets include North America, Europe, and other regions. This international footprint is a necessary component of their overall sales strategy, even as they manage headwinds like delayed customer shipments due to tariff volatility reported in Q2 2025. The company's financial discipline, evidenced by a net leverage ratio of 0.7x as of September 30, 2025, provides the stability needed to manage the complexities of global distribution.

Here's a quick look at the financial health that underpins these channel activities as of late 2025:

Metric	Value (Q3 2025)	Comparison/Context
Net Sales (Q3 2025)	$67.8 million	Up 0.1% year-over-year
Gross Margin (Q3 2025)	28.1%	Up 334 basis points year-over-year
Net Income (Q3 2025)	$5.6 million	Diluted EPS: $0.40
Total Debt (as of Sep 30, 2025)	$20.2 million	Down 31.4% year-over-year
Net Leverage (as of Sep 30, 2025)	0.7x	Indicates strong debt management

The company is actively managing its portfolio across these channels, noting strategic category exits alongside growth areas.

• Archery, table tennis, billiards, and safety showed growth in Q3 2025.
• Basketball experienced declines in Q3 2025.
• Lower fixed costs and facility consolidation are driving margin expansion.
• Tariff-related costs impacted Q3 2025 results by $4.3 million.

Escalade, Incorporated (ESCA) - Canvas Business Model: Customer Segments

You're looking at the customer base for Escalade, Incorporated (ESCA) as of late 2025, and the picture is one of selective strength amidst broader market softness. The company is clearly segmenting its focus, as evidenced by their Q3 2025 net sales of $67.8 million, which was nearly flat year-over-year, showing resilience in certain areas. The nine-month sales through Q3 2025 totaled $177.6 million.

The customer base is served through two principal segments: Sporting Goods and Commercial Products, with the latter focusing on seating for venues like restaurants and hospitality spaces. Within the core Sporting Goods area, the performance across customer groups is quite varied based on the latest reports.

The high-end residential consumer, often associated with premium items like in-ground basketball systems, appears to be pulling back, as the basketball category experienced softer market demand in Q3 2025. Conversely, specialty sports enthusiasts are driving growth; for instance, the archery category saw increased sales in Q3 2025.

Here's a look at how the product categories, which map directly to your defined segments, performed based on the most recent reported quarter, Q3 2025:

Customer Segment Proxy	Relevant Product Category	Q3 2025 Performance Trend	Q1 2025 Performance Trend
High-end residential/Mass-market (Outdoor Games)	Basketball	Declines	Softer demand
Specialty sports enthusiasts	Archery	Growth	Increase in demand
Specialty sports enthusiasts/Mass-market	Table Tennis	Growth	Softer demand
Specialty sports enthusiasts/Mass-market	Billiards	Growth	Not explicitly mentioned
Fitness and wellness consumers	Fitness Accessories	Not explicitly mentioned as growth driver in Q3	Not explicitly mentioned as growth driver in Q1
Mass-market recreational buyers	Safety Products	Growth	Increase in demand

The focus on innovation suggests Escalade, Incorporated is actively courting the specialty sports buyer. They supported market share gains with new product launches, including the On X Hype Pickle Paddles and Stiga Paragon table tennis equipment during Q2 2025. This shows a clear pivot toward segments showing resilience.

For the international consumer, the data suggests this is a smaller portion of the overall revenue base. Escalade, Incorporated generates a smaller share of sales internationally through export partnerships, specifically mentioning Europe, Australia, and Asia. While North America is the primary market, the mention of Europe aligns with your segment focus, though specific international revenue figures for 2025 aren't broken out from the total net sales of $67.8 million in Q3.

The fitness segment, which includes brands like adidas and Lifeline, is grouped under Sporting Goods, with fitness accessories noted as an area of improved demand back in Q4 2024. For Q3 2025, the company saw growth in categories that align with specialty and general recreation, while the basketball category softness suggests the premium, durable equipment segment is under pressure, or at least not contributing to the overall flat sales growth.

• The company is strategically exiting certain categories to focus on growth areas.
• Net debt to trailing twelve-months EBITDA stood at 0.7x as of September 30, 2025, indicating a relatively strong balance sheet to support segment-specific investments.
• The overall gross margin improved to 28.1% in Q3 2025, up from 24.8% in Q3 2024, suggesting better pricing or cost control, which helps maintain margins even when some customer segments slow down.

Finance: draft 13-week cash view by Friday.

Escalade, Incorporated (ESCA) - Canvas Business Model: Cost Structure

You're looking at the core expenses Escalade, Incorporated (ESCA) faces to keep its sporting goods and recreational equipment business running through late 2025. Honestly, the cost structure is heavily weighted toward the physical goods themselves.

Cost of Products Sold (COGS) is the dominant cost element. For the first quarter of 2025, COGS represented a substantial 73.3% of net revenue. This high percentage shows that the cost to source or manufacture the actual equipment-from basketball goals to archery gear-eats up the vast majority of the top line.

The next largest bucket is Selling, General, and Administrative (SG&A) expenses. In Q1 2025, SG&A was 19.1% of sales. This covers everything from sales commissions to corporate overhead. For context, in Q1 2025, SG&A was $10.6 million on $55.5 million in net revenue.

The cost structure is constantly being managed against external pressures and internal efficiencies. Here are the key components driving these costs:

• Cost of Products Sold (COGS): 73.3% of net revenue (Q1 2025).
• SG&A Expenses: 19.1% of sales (Q1 2025).
• Gross Margin: Resulting gross margin was 26.7% in Q1 2025, up from 25.0% in Q1 2024.

The pressure from global sourcing and tariffs is a real, measurable headwind. Management noted that tariff headwinds in Q1 2025 impacted gross margin by a little over 100 basis points. This required active mitigation efforts, including diversified sourcing and product engineering. By Q2 2025, tariff impacts were cited as a driver for the 13.1% year-over-year decline in net sales, though tariff mitigation efforts were also noted. In Q3 2025, tariff-related costs continued to partially offset the strong gross margin improvement.

Manufacturing and distribution facility operating costs are a key area for cost control. Escalade, Incorporated has been actively working to lower these expenses through rationalization programs. The gross margin improvement in Q1 2025 was primarily driven by lower fixed costs and decreased inventory storage and handling costs. This trend continued, with Q2 2025 gross margin expansion being aided by lower manufacturing and logistics costs from facility consolidations. Similarly, the Q3 2025 margin increase was driven by lower fixed costs and decreased inventory storage and handling costs.

Investment in Brand marketing and new product development is necessary to drive future revenue, even if it's not the largest line item. While specific marketing spend percentages aren't always broken out in the top-level expense categories, new product launches are a focus area. For example, Q2 2025 saw positive sentiment supported by new product introductions like the On X Hype Pickle Paddles and Stiga Paragon table tennis. The company is managing its cost structure while investing in growth categories like archery and safety products.

Here is a snapshot comparing the key cost-related metrics across the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Net Revenue (in millions)	$55.5 million	$54.3 million	$67.8 million
COGS (% of Net Revenue)	73.3%	N/A	N/A
SG&A Expense (in millions)	$10.6 million	$10.2 million	N/A
SG&A (% of Sales)	19.1%	N/A	N/A
Gross Margin (%)	26.7%	24.7%	28.1%
Tariff Impact on Gross Margin	~100+ bps drag	Cost factored in	Tariff-related costs partially offset gain

Finance: draft 13-week cash view by Friday.

Escalade, Incorporated (ESCA) - Canvas Business Model: Revenue Streams

You're looking at the top-line picture for Escalade, Incorporated (ESCA) as of late 2025. The revenue streams are clearly tied to the sale of their sporting goods and recreational equipment, but the performance across quarters shows some movement in the underlying business.

The Trailing Twelve Months (TTM) net sales, as of September 30, 2025, totaled approximately $241.54 million, which is down 4.56% year-over-year.

For the third quarter ending September 30, 2025, net sales came in at $67.8 million, showing a marginal increase of 0.1% compared to the third quarter of 2024.

Here's a quick look at the recent revenue performance metrics we have:

Metric	Amount (USD)	Period/Date
Net Sales (TTM)	$241.54 million	As of 9/30/2025
Net Sales (Quarterly)	$67.8 million	Q3 2025
Net Sales (Nine Months Cumulative)	$177.6 million	Nine Months Ended 9/30/2025
Quarterly Dividend Declared	$0.15 per share	Post Q3 2025

The revenue mix is influenced by product performance. Growth in Q3 2025 was specifically noted in archery, table tennis, billiards, and safety categories, which suggests these areas are driving sales of accessories and consumables, often carrying higher margins.

The business model relies on sales across different geographies. Escalade, Incorporated operates primarily in North America, but revenue generation also occurs in Europe and other international regions.

The revenue streams also include fees derived from partnerships, which is implied by their brand structure:

• Licensing fees
• Distribution fees related to partnerships like STIGA and adidas

The sales breakdown by quarter for the first three quarters of 2025 gives you a clearer picture of the revenue flow:

Quarter	Net Sales (Millions USD)
Q1 2025	$55.48
Q2 2025	$54.33
Q3 2025	$67.79

The third quarter of 2025 saw a significant step up in revenue compared to Q1 and Q2 of that year. Finance: draft 13-week cash view by Friday.