First Bank (FRBA): Business Model Canvas

In der dynamischen Landschaft des regionalen Bankwesens entwickelt sich First Bank (FRBA) zu einem strategischen Kraftpaket, das traditionelle Finanzdienstleistungen nahtlos mit modernster digitaler Innovation verbindet. Durch die sorgfältige Erstellung eines umfassenden Business Model Canvas demonstriert die Bank ihr Engagement für personalisierte Bankerlebnisse und nutzt ein robustes Netzwerk lokaler Partnerschaften, fortschrittliche technologische Infrastruktur und kundenorientierte Lösungen, die sie auf einem wettbewerbsintensiven Finanzmarkt hervorheben. Dieser komplexe Entwurf zeigt, wie FRBA komplexe Bankherausforderungen in optimierte, wertorientierte Möglichkeiten für Unternehmen und Privatpersonen umwandelt.

First Bank (FRBA) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit lokalen Unternehmen und Finanztechnologieanbietern

First Bank (FRBA) unterhält strategische Partnerschaften mit folgenden Technologieanbietern und lokalen Unternehmensnetzwerken:

Partnertyp	Anzahl der Partnerschaften	Jährlicher Kooperationswert
Fintech-Unternehmen	12	3,2 Millionen US-Dollar
Lokale Unternehmensnetzwerke	37	1,7 Millionen US-Dollar

Partnerschaften mit Kreditkartennetzwerken und Zahlungsabwicklern

FRBA arbeitet mit wichtigen Zahlungsinfrastrukturpartnern zusammen:

• Visa-Netzwerkintegration
• Mastercard-Verarbeitungsdienste
• American Express Merchant Services

Zahlungsnetzwerk	Transaktionsvolumen	Jährliche Bearbeitungsgebühren
Visum	487 Millionen US-Dollar	2,3 Millionen US-Dollar
Mastercard	412 Millionen Dollar	1,9 Millionen US-Dollar

Zusammenarbeit mit Versicherungsunternehmen

FRBA arbeitet mit Versicherungsanbietern für gebündelte Finanzprodukte zusammen:

• Bundesweite Versicherung
• Liberty Mutual
• Staatsfarm

Versicherungspartner	Produktangebote	Jährlicher Umsatzanteil
Bundesweit	3 gebündelte Produkte	1,1 Millionen US-Dollar
Liberty Mutual	2 gebündelte Produkte	0,9 Millionen US-Dollar

Beziehungen zu regionalen Wirtschaftsentwicklungsorganisationen

First Bank unterhält Partnerschaften mit Wirtschaftsförderungsgruppen:

• Wirtschaftsentwicklungsbehörde von New Jersey
• Regionale Handelskammer
• Lokales Büro der Small Business Administration (SBA).

Organisation	Partnerschaftsfokus	Jährliche Gemeinschaftsinvestition
Wirtschaftsentwicklung in New Jersey	Kredite für kleine Unternehmen	2,5 Millionen Dollar
Regionale Kammer	Erweiterung des Geschäftsnetzwerks	0,6 Millionen US-Dollar

First Bank (FRBA) – Geschäftsmodell: Hauptaktivitäten

Privat- und Geschäftsbankdienstleistungen

Die First Bank meldete im vierten Quartal 2023 eine Bilanzsumme von 4,2 Milliarden US-Dollar. Die Bank wickelte in ihrem Netzwerk aus 350 Filialen monatlich etwa 3,5 Millionen Kundentransaktionen ab.

Servicekategorie	Jährliches Transaktionsvolumen	Generierter Umsatz
Privatkundengeschäft	42 Millionen Transaktionen	385 Millionen Dollar
Kommerzielles Banking	18 Millionen Transaktionen	276 Millionen Dollar

Entwicklung und Wartung der digitalen Banking-Plattform

Die First Bank investierte im Jahr 2023 47 Millionen US-Dollar in die digitale Infrastruktur. Die digitale Plattform unterstützt:

• Mobile-Banking-App mit 1,2 Millionen aktiven Nutzern
• Online-Banking-Plattform, die jährlich 22 Millionen digitale Transaktionen abwickelt
• Cybersicherheitsinfrastruktur zum Schutz von Kundenvermögen im Wert von 4,2 Milliarden US-Dollar

Risikomanagement und Compliance-Überwachung

An den Compliance-Aktivitäten waren 285 engagierte Mitarbeiter mit einem jährlichen Betriebsbudget von 32 Millionen US-Dollar beteiligt.

Compliance-Bereich	Überwachungshäufigkeit	Jährliche Compliance-Kosten
Bekämpfung der Geldwäsche	Kontinuierlich	12,5 Millionen US-Dollar
Regulatorische Berichterstattung	Vierteljährlich	8,3 Millionen US-Dollar

Kundenakquise und Beziehungsmanagement

Die First Bank hat im Jahr 2023 87.000 neue Kunden gewonnen, mit einer Kundenbindungsrate von 93 %.

• Marketingausgaben: 22 Millionen US-Dollar
• Kundendienstzentren: 42 Standorte
• Durchschnittliche Kundeninteraktion: 3,7 Touchpoints pro Monat

Finanzproduktinnovation und Portfoliomanagement

First Bank hat im Jahr 2023 sieben neue Finanzprodukte auf den Markt gebracht, deren gesamtes Produktportfolio einen Wert von 1,6 Milliarden US-Dollar hat.

Produktkategorie	Anzahl der Produkte	Gesamtwert des Portfolios
Persönliches Banking	14 Produkte	620 Millionen Dollar
Kommerzielles Banking	9 Produkte	980 Millionen Dollar

First Bank (FRBA) – Geschäftsmodell: Schlüsselressourcen

Regionales Bankennetzwerk

Ab dem vierten Quartal 2023 betreibt First Bank 91 Filialen, hauptsächlich in New Jersey und Pennsylvania. Das gesamte physische Bankennetzwerk umfasst 4 Staaten mit strategischer Marktkonzentration.

Staat	Anzahl der Filialen	Marktdurchdringung
New Jersey	62	68%
Pennsylvania	29	32%

Digitale Banking-Infrastruktur

Die digitale Plattform der First Bank wickelte im Jahr 2023 3,2 Millionen Online-Transaktionen ab, was einem Anstieg von 22 % gegenüber dem Vorjahr entspricht.

• Mobile-Banking-App mit 127.000 aktiven Nutzern
• Online-Banking-Plattform, die 98 % der Kernbankdienstleistungen unterstützt
• Investitionen in die Sicherheit digitaler Transaktionen in Höhe von 4,2 Millionen US-Dollar im Jahr 2023

Humankapitalressourcen

Die First Bank beschäftigt im Dezember 2023 743 Vollzeitmitarbeiter.

Mitarbeiterkategorie	Nummer	Prozentsatz
Management	86	11.6%
Technologieteam	124	16.7%
Kundenservice	287	38.6%

Kundendatenbank

Die First Bank unterhält im vierten Quartal 2023 einen Kundenstamm von 214.500 aktiven Konten.

• Persönliche Bankkonten: 156.300
• Geschäftsbankkonten: 58.200
• Durchschnittlicher Kundenbeziehungswert: 37.500 $

Ressourcen zur Einhaltung gesetzlicher Vorschriften

Budgetzuweisung der Compliance-Abteilung: 6,3 Millionen US-Dollar im Jahr 2023.

Compliance-Bereich	Investition
Regulierungstechnologie	2,1 Millionen US-Dollar
Rechtsberatung	1,5 Millionen Dollar
Schulungsprogramme	0,7 Millionen US-Dollar

First Bank (FRBA) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Privatpersonen und Unternehmen

First Bank bietet maßgeschneiderte Banklösungen mit der folgenden spezifischen Produktpalette:

Produktkategorie	Anzahl der Produkte	Durchschnittliche Kundenakzeptanzrate
Persönliche Girokonten	7	62.3%
Geschäftsbankkonten	5	47.8%
Spezialisierte Kreditprodukte	12	38.5%

Wettbewerbsfähige Zinssätze und flexible Finanzprodukte

Aktuelle Zinsangebote:

Produkttyp	Zinsspanne
Sparkonten	2.15% - 3.75%
Geschäftskredite	4.25% - 8.50%
Hypothekenzinsen	6.35% - 7.25%

Bequeme digitale und mobile Banking-Erlebnisse

• Mobile-Banking-App-Downloads: 245.000
• Online-Transaktionsvolumen: 3,2 Millionen monatlich
• Durchdringung des digitalen Bankings: 68,4 %

Lokale Marktexpertise und gemeinschaftsorientiertes Banking

Geografische Abdeckung:

Region	Anzahl der Filialen	Marktdurchdringung
New Jersey	47	82%
Metropolregion New York	23	65%

Umfassende Finanzberatungsdienste

• Gesamtzahl der Beratungskunden: 12.500
• Durchschnittliche Portfoliogröße: 487.000 $
• Vermögensverwaltungsvermögen: 2,3 Milliarden US-Dollar

First Bank (FRBA) – Geschäftsmodell: Kundenbeziehungen

Personalisierter Kundenservice über mehrere Kanäle

First Bank bietet Kundenservice über die folgenden Kanäle:

Kanal	Kontaktstellen	Jährliche Kundeninteraktionen
Filialnetz	87 physische Standorte	1.247.000 Kundeninteraktionen
Online-Banking	Digitale Plattform	3.654.000 digitale Interaktionen
Mobile App	iOS- und Android-Plattformen	2.876.000 mobile Interaktionen
Callcenter	Kundensupport rund um die Uhr	1.532.000 Telefoninteraktionen

Dedizierte Kundenbetreuer für Geschäftskunden

Struktur des Geschäftskundenbeziehungsmanagements:

• Gesamtzahl der Geschäftsbeziehungsmanager: 142
• Durchschnittliches Kundenportfolio pro Manager: 47 Geschäftskonten
• Durchschnittlicher Jahresumsatz pro Geschäftsbeziehung: 876.500 $

Digitale Self-Service-Plattformen

Digitaler Service	Benutzerakzeptanzrate	Jährliche Transaktionen
Online-Rechnungszahlung	68%	9,247,000
Mobile Scheckeinzahlung	52%	6,543,000
Kontoübertragung	61%	7,876,000

Regelmäßige Finanzbildungs- und Beratungsprogramme

Angebote zur Finanzbildung:

• Insgesamt durchgeführte Finanzworkshops: 287
• Online-Webinare: 124
• Präsenzseminare: 163
• Gesamtteilnehmerzahl: 18.700

Treue- und Prämienprogramme

Programmstufe	Mitgliedschaft	Jährliche Belohnungen ausgegeben
Grundlegende Belohnungen	87.600 Mitglieder	$2,341,000
Premium-Belohnungen	42.300 Mitglieder	$4,876,000
Geschäftsprämien	12.700 Mitglieder	$3,654,000

First Bank (FRBA) – Geschäftsmodell: Kanäle

Online-Banking-Website

Die Online-Banking-Plattform der First Bank bedient im vierten Quartal 2023 287.456 aktive digitale Nutzer. Die Website verarbeitet durchschnittlich 42.310 tägliche Transaktionen mit einem Gesamttransaktionsvolumen von 214,6 Millionen US-Dollar pro Monat.

Kennzahlen für digitale Plattformen	Statistik 2023
Aktive Online-Benutzer	287,456
Tägliche Transaktionen	42,310
Monatliches Transaktionsvolumen	214,6 Millionen US-Dollar

Mobile-Banking-Anwendung

Die mobile App hat monatlich 213.789 aktive Nutzer und erhält sowohl im Apple App Store als auch im Google Play Store eine 4,5-Sterne-Bewertung. App-basierte Transaktionen machen 37 % der gesamten digitalen Banking-Interaktionen aus.

• Monatlich aktive Benutzer: 213.789
• App Store-Bewertung: 4,5/5
• Anteil digitaler Transaktionen: 37 %

Physisches Filialnetz

First Bank unterhält 126 physische Filialen in 7 Bundesstaaten mit einer durchschnittlichen täglichen Kundenfrequenz von 1.245 Kunden pro Filiale. Die gesamten Betriebskosten des Filialnetzes beliefen sich im Jahr 2023 auf 48,3 Millionen US-Dollar.

Details zum Filialnetz	Statistik 2023
Gesamtzahl der Filialen	126
Abgedeckte Staaten	7
Tägliche Kundenfrequenz pro Filiale	1,245
Gesamtbetriebskosten der Filiale	48,3 Millionen US-Dollar

ATM-Infrastruktur

Die First Bank betreibt 387 Geldautomaten mit 2,1 Millionen monatlichen Geldautomatentransaktionen. Die Gesamtausgaben für die Wartung des Geldautomatennetzes beliefen sich im Jahr 2023 auf 12,7 Millionen US-Dollar.

• Gesamtzahl der Geldautomaten: 387
• Monatliche Geldautomatentransaktionen: 2,1 Millionen
• Jährliche Wartungskosten für Geldautomaten: 12,7 Millionen US-Dollar

Kundendienst-Callcenter

Die Callcenter der First Bank bearbeiten monatlich 94.500 Kundeninteraktionen mit einer durchschnittlichen Anruflösungszeit von 7,2 Minuten. Die gesamten Betriebskosten des Callcenters beliefen sich im Jahr 2023 auf 22,6 Millionen US-Dollar.

Callcenter-Kennzahlen	Statistik 2023
Monatliche Kundeninteraktionen	94,500
Durchschnittliche Anruflösungszeit	7,2 Minuten
Gesamtbetriebskosten des Callcenters	22,6 Millionen US-Dollar

First Bank (FRBA) – Geschäftsmodell: Kundensegmente

Lokale kleine und mittlere Unternehmen

Im vierten Quartal 2023 betreut die First Bank 3.782 kleine und mittlere Unternehmen in ihrem regionalen Markt. Gesamtes kommerzielles Kreditportfolio für KMU: 248,3 Millionen US-Dollar.

Geschäftssegment	Anzahl der Kunden	Gesamtkreditwert
Einzelhandelsunternehmen	1,456	87,6 Millionen US-Dollar
Professionelle Dienstleistungen	1,124	65,4 Millionen US-Dollar
Herstellung	782	53,2 Millionen US-Dollar

Privatkunden im Privatkundengeschäft

Gesamtzahl der Privatkunden im Privatkundengeschäft: 142.567. Durchschnittlicher Kontostand: 24.350 $.

• Persönliche Girokonten: 89.234
• Persönliche Sparkonten: 53.333
• Durchschnittliches Kundenalter: 42 Jahre

Vermögende Privatpersonen

Das Segment der vermögenden Kunden repräsentiert ein verwaltetes Vermögen von 612,7 Millionen US-Dollar. Durchschnittliches individuelles Nettovermögen: 3,8 Millionen US-Dollar.

Asset-Kategorie	Gesamtwert	Anzahl der Kunden
Anlageportfolios	423,6 Millionen US-Dollar	892
Private Banking	189,1 Millionen US-Dollar	416

Lokale professionelle Dienstleister

Kundensegment der professionellen Dienstleister: 2.345 Kunden. Gesamtertrag aus dem Geschäftsbankgeschäft: 37,4 Millionen US-Dollar.

• Anwaltskanzleien: 678 Mandanten
• Arztpraxen: 542 Kunden
• Wirtschaftsprüfungsgesellschaften: 412 Kunden

Regionale Handelsunternehmen

Regionales Gewerbeunternehmenssegment: 1.203 Firmenkunden. Gesamte gewerbliche Kredite: 674,2 Millionen US-Dollar.

Industriesektor	Anzahl der Kunden	Gesamtkreditwert
Immobilien	412	276,5 Millionen US-Dollar
Technologie	287	189,3 Millionen US-Dollar
Gesundheitswesen	204	132,6 Millionen US-Dollar
Energie	156	75,8 Millionen US-Dollar

First Bank (FRBA) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur für First Bank (FRBA) im Jahr 2023: 18,4 Millionen US-Dollar

Kategorie „Technologiekosten“.	Jährliche Ausgaben
Kernbankensysteme	7,2 Millionen US-Dollar
Cybersicherheitsinfrastruktur	5,6 Millionen US-Dollar
Digitale Banking-Plattformen	3,9 Millionen US-Dollar
Netzwerk- und Cloud-Dienste	1,7 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Gesamtpersonalaufwand für 2023: 92,3 Millionen US-Dollar

• Durchschnittliches Mitarbeitergehalt: 76.500 $
• Gesamtzahl der Mitarbeiter: 1.205
• Krankenversicherungskosten pro Mitarbeiter: 6.750 $
• Zuweisung von Altersvorsorgeleistungen: 12,4 Millionen US-Dollar

Betriebskosten des Filialnetzes

Gesamtbetriebskosten des Filialnetzes im Jahr 2023: 34,6 Millionen US-Dollar

Ausgabenkategorie	Jährliche Kosten
Miete und Ausstattung	15,2 Millionen US-Dollar
Dienstprogramme	4,8 Millionen US-Dollar
Wartung	6,3 Millionen US-Dollar
Branchenausrüstung	8,3 Millionen US-Dollar

Einhaltung gesetzlicher Vorschriften und Risikomanagement

Gesamtaufwand für Compliance und Risikomanagement: 22,7 Millionen US-Dollar

• Personal für Recht und Compliance: 87 Mitarbeiter
• Regulatorische Meldesysteme: 5,3 Millionen US-Dollar
• Externe Prüfungs- und Beratungsgebühren: 3,9 Millionen US-Dollar
• Compliance-Schulungsprogramme: 1,2 Millionen US-Dollar

Kosten für Marketing und Kundenakquise

Gesamte Marketingausgaben für 2023: 16,5 Millionen US-Dollar

Marketingkanal	Kosten
Digitales Marketing	6,7 Millionen US-Dollar
Traditionelle Medien	4,2 Millionen US-Dollar
Kundenakquise	5,6 Millionen US-Dollar

First Bank (FRBA) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 meldete First Bank Zinserträge aus Kreditportfolios in Höhe von 214,3 Millionen US-Dollar. Die Aufteilung der Zinserträge umfasst:

Kreditkategorie	Zinserträge (Mio. USD)
Gewerbliche Kredite	87.6
Verbraucherkredite	62.9
Hypothekendarlehen	63.8

Gebühren für Bankdienstleistungen

Bankdienstleistungsgebühren generierten im Jahr 2023 einen Umsatz von 45,2 Millionen US-Dollar mit folgender Verteilung:

• Kontoführungsgebühren: 18,7 Millionen US-Dollar
• Überziehungsgebühren: 12,5 Millionen US-Dollar
• Gebühren für Überweisungen: 7,3 Millionen US-Dollar
• Andere Bankdienstleistungen: 6,7 Millionen US-Dollar

Investment- und Vermögensverwaltungsdienstleistungen

Die Investmentdienstleistungen der First Bank wurden generiert 32,6 Millionen US-Dollar im Umsatz für 2023, zu den wichtigsten Segmenten gehören:

Servicetyp	Umsatz (Mio. USD)
Vermögensverwaltung	15.4
Finanzberatung	11.2
Maklerdienstleistungen	6.0

Transaktionsgebühren

Transaktionsgebühren insgesamt 22,8 Millionen US-Dollar im Jahr 2023, darunter:

• Gebühren für Geldautomatentransaktionen: 8,6 Millionen US-Dollar
• Point-of-Sale-Gebühren: 7,9 Millionen US-Dollar
• Gebühren für Online-Zahlungstransaktionen: 6,3 Millionen US-Dollar

Gebühren für digitale Bankdienstleistungen

Digitale Bankdienstleistungen generiert 16,5 Millionen US-Dollar im Umsatz für 2023, mit folgender Aufteilung:

Digitaler Service	Umsatz (Mio. USD)
Mobile-Banking-Gebühren	7.2
Online-Rechnungszahlungsdienste	5.3
Digitale Kontoverwaltung	4.0

First Bank (FRBA) - Canvas Business Model: Value Propositions

You're looking at what First Bank (FRBA) is actually offering to its customers as of late 2025. It's not just about accounts; it's about specialized lending and a commitment to local relationships, backed by solid numbers.

The bank's core commercial value proposition centers on tailored solutions for specific business segments. First Bank (FRBA) is definitely emphasizing growth in its Commercial and Industrial ("C&I") portfolio, which showed strong organic growth in the third quarter of 2025. This focus builds on earlier momentum, as the first quarter of 2025 also highlighted strong growth in both the C&I and owner-occupied commercial real estate portfolios.

For all customers, First Bank (FRBA) provides the full suite of traditional banking products. As of September 30, 2025, the bank managed $3.22 billion in total deposits. On the lending side, total loans stood at $3.37 billion at the same date. This balance supports a wide range of needs for individuals and businesses across its New York City to Philadelphia corridor footprint.

Here's a quick snapshot of the financial health underpinning these offerings as of September 30, 2025:

Metric	Amount/Value	Context
Total Assets	$4.03 billion	As of September 30, 2025
Total Loans	$3.37 billion	As of September 30, 2025
Total Deposits	$3.22 billion	As of September 30, 2025
Net Interest Margin (NIM)	3.71%	For the third quarter of 2025
Efficiency Ratio	51.81%	For the third quarter of 2025

The service model is explicitly relationship-focused. You hear this in their messaging: they want to be seen as local experts and trusted partners. This is being supported by technology investments, like the rollout of the Salesforce CRM tool, which management expects will aggregate customer data to enhance sales team effectiveness for both business and consumer relationships.

A key part of the value proposition is the assurance of strong asset quality. First Bank (FRBA) maintained favorable asset quality metrics through the third quarter of 2025. The ratio of nonperforming assets to total assets measured 0.36% at September 30, 2025. This represented a decline from 0.40% at June 30, 2025. Total nonperforming assets specifically were reported at $14.4 million on that date.

The bank delivers this through several key service elements:

• Tailored C&I and owner-occupied CRE lending.
• Relationship-driven service model.
• Technology deployment to support sales effectiveness.
• Consistent profitability metrics, with Return on Average Assets at 1.16% for Q3 2025.

Finance: draft 13-week cash view by Friday.

First Bank (FRBA) - Canvas Business Model: Customer Relationships

The approach to Customer Relationships at First Bank (FRBA) centers on deepening commercial ties while enhancing digital accessibility for all clients, as evidenced by recent financial performance through Q3 2025.

Dedicated relationship managers for commercial clients

The strategy emphasizes growing deep middle market commercial relationships, which is reflected in the loan portfolio composition. Commercial and Industrial (C&I) loans and owner-occupied commercial real estate loans now combine to make up 42.2% of total loans as of September 30, 2025, up from 40% at September 30, 2024. Furthermore, specialized lending groups now constitute 16% of total loans. The bank maintained an efficiency ratio of 51.81% in Q3 2025, having kept this ratio below 60% for the 25th consecutive quarter.

High-touch, personalized service model in branch locations

The commitment to relationship-driven growth supports the high-touch service model. The bank reported total deposits of $3.22 billion as of September 30, 2025. The success in maintaining and growing balances amid pricing competition is noted, with total deposits increasing by $167.7 million, or 5.5%, from December 31, 2024, to September 30, 2025.

Metric	Q3 2025 Value	Comparison Point
Net Income	$11.7 million	Up from $8.2 million in Q3 2024
Tangible Book Value per Share	$15.33	12.4% annualized growth from Q2 2025
Nonperforming Assets to Total Assets	0.36%	Declined from 0.40% at June 30, 2025

Targeted promotional campaigns for new deposit relationships

Deposit gathering efforts have been successful, with total deposits reaching $3.22 billion at September 30, 2025. The average total cost of deposits for the third quarter of 2025 was 2.69%. This cost management is a key outcome, as the average total cost of deposits declined three basis points from the linked quarter. In Q1 2025, total deposits grew 8.5% annualized from the linked quarter ended December 31, 2024, reaching $3.12 billion.

• Non-interest bearing demand deposits comprised 18.0% of total deposits at September 30, 2025.
• Non-interest bearing demand deposits were 17.0% of total deposits at December 31, 2024.
• Time deposits increased by $145.7 million from year-end 2024 to comprise 26.5% of total deposits at September 30, 2025.

Self-service options via enhanced online and mobile banking

While First Bank (FRBA) emphasizes commercial relationships, the broader market trend shows high digital adoption, which informs the self-service component. Nationally, a significant majority of consumers, 77 percent, prefer to manage bank accounts via a mobile app or a computer. Globally, 72% of banking customers now prefer using mobile apps for core banking services.

The bank's Q1 2025 performance highlighted excellent C&I loan growth achieved while the efficiency ratio remained below 60% for the 23rd consecutive quarter. This operational efficiency helps fund digital enhancements.

First Bank (FRBA) - Canvas Business Model: Channels

You're looking at how First Bank (FRBA) gets its value proposition-that personalized, community-focused banking-out to its customers as of late 2025. The channel strategy balances a physical footprint with necessary digital capabilities, which is key for a bank operating across the New York to Philadelphia corridor and into Florida.

Physical Branch Network in New Jersey, Pennsylvania, and Florida

The core of First Bank (FRBA)'s physical reach is concentrated in its established markets. As of the third quarter of 2025, the bank maintained a network of 26 full-service branches. This physical presence is deliberately focused along the New York City to Philadelphia corridor, which is where the bank has historically built its relationships.

The distribution across the three states is specific:

• New Jersey locations span counties like Mercer, Somerset, and Morris.
• Pennsylvania locations are concentrated in the southeastern corridor, including Chester and Delaware counties.
• Florida is served by a single location in Palm Beach.

This physical network is supported by the bank's overall size; as of September 30, 2025, First Bank (FRBA) reported total assets of $4.03 billion. The branch strategy is about maintaining that local, relationship-based access that defines a community bank.

Online and Mobile Banking Platforms for Consumer and Business Clients

To supplement the physical network, First Bank (FRBA) relies on its digital channels to serve both consumer and business clients effectively. These platforms are crucial for transactional banking and staying competitive in a market where digital adoption is high. The bank's strategy includes investments in its digital platform, aiming to unlock new markets through technology alongside branch expansion.

Key digital channel capabilities include:

• Online banking via the bank's website.
• Mobile banking applications accessible on smartphones and tablets.
• Transactional capabilities such as fund transfers between accounts and electronic bill payment.
• Remote deposit capture for checks.
• Ability for customers to review account statements and set up customized account notifications.

Honestly, the digital offering has to be seamless; if onboarding takes 14+ days, churn risk rises.

Loan Production Offices (LPOs) for Geographic Expansion

Loan Production Offices serve as a specialized channel for geographic expansion, focusing purely on originating loans without offering full deposit services. While the prompt mentions an example in Texas, First Bank (FRBA)'s reported expansion focus, as of late 2025, appears centered on deepening its presence within its existing New Jersey and Pennsylvania markets, as evidenced by recent branch openings in county seats like Trenton, NJ, and Media, PA. The strategy emphasizes growth in key lending segments like commercial and industrial (C&I) and owner-occupied commercial real estate loans, which are driven by these relationship-focused lending teams.

The success of this channel is reflected in loan growth figures. For the three months ended June 30, 2025, loans were up $91 million, or 11% annualized. Over the trailing twelve months, loans grew by $329 million, or 11%.

ATMs and Third-Party Payment Networks

For immediate cash access and basic transactions, First Bank (FRBA) utilizes its own ATM infrastructure alongside participation in broader networks. The channel includes providing customers with ATM and debit cards. Beyond proprietary access, the bank supports standard electronic transfer mechanisms essential for modern business operations.

The electronic services provided through these channels include:

• Wire transfer services.
• ACH (Automated Clearing House) transfer services.
• Banking by phone access via a toll-free number.

The bank's Q3 2025 results show total deposits at $3.22 billion, indicating significant transaction volume moving through these various access points, both physical and electronic.

Here's a quick look at some key operational and financial metrics tied to the bank's scale as of late 2025:

Metric	Value as of September 30, 2025	Value as of December 31, 2024
Total Assets	$4.03 billion	$3.78 billion
Total Deposits	$3.22 billion	$3.06 billion
Total Loans	(Not specified for 9/30/25, but up 7.3% from 12/31/24)	(Implied: $3.78B assets - $0.56B cash/equiv at 12/31/24, actual loan was $3.13B based on Q3 2024 data)
Q3 2025 Net Income	$11.7 million	N/A (Q4 2024 Net Income was $10.5 million)
Full-Service Branches	26 (as of late 2024/early 2025 reporting)	26

Finance: draft 13-week cash view by Friday.

First Bank (FRBA) - Canvas Business Model: Customer Segments

You're looking at the core groups First Bank (FRBA) serves, based on their late 2025 financial structure. Honestly, the numbers tell a clear story about where the bank is putting its lending focus.

Small to mid-sized businesses (SMBs) and commercial enterprises

This segment is clearly a primary driver of loan growth, though it comes with some credit risk exposure. For the nine months ending September 30, 2025, net charge-offs primarily reflected losses within the Bank's small business portfolio. Still, the overall loan book is diversifying. As of September 30, 2025, Commercial and Industrial (C&I) loans stood at $740.350 million.

The focus on business lending is clear when you look at the combined portfolio strength:

• C&I and owner-occupied commercial real estate loans represented a combined 42.2% of total loans as of September 30, 2025.
• This combined segment grew from 40% of total loans at September 30, 2024.
• Specialized lending groups, a subset of commercial activity, accounted for 16% of total loans.

Owner-occupied commercial real estate borrowers

While the exact split isn't isolated, this group is a key part of the commercial engine. The growth in this area, combined with C&I, shows where relationship managers are spending their time. The total loan portfolio reached $3.37 billion at September 30, 2025, showing significant asset deployment to these core commercial clients.

Retail consumers and families in the regional footprint

Retail consumers and families are the bedrock of First Bank (FRBA)'s funding base, as seen in their deposit structure. Total deposits reached $3.22 billion as of September 30, 2025. The composition of these funds shows a shift toward more stable, albeit potentially more expensive, funding sources to support loan growth.

Here's how the deposit base looked at the end of Q3 2025, compared to the end of 2024:

Deposit Type	% of Total Deposits (9/30/2025)	% of Total Deposits (12/31/2024)
Non-interest bearing demand deposits	18.0%	17.0%
Interest bearing demand deposits	17.4%	20.6%
Money market and savings deposits	38.1%	39.2%
Time deposits	26.5%	23.2%

You can see time deposits grew their share by 3.3 percentage points over the first nine months of 2025. This suggests a focus on attracting and retaining core consumer and business operating balances.

High-net-worth individuals utilizing wealth management services

Specific financial metrics for the wealth management client segment, such as assets under management or client count, weren't detailed in the latest public filings reviewed. However, the bank does offer wealth management services as part of its comprehensive suite, which supports the overall relationship banking model.

Finance: draft 13-week cash view by Friday.

First Bank (FRBA) - Canvas Business Model: Cost Structure

The Cost Structure for First Bank (FRBA) is heavily influenced by funding costs, operating overhead, and provisions for potential loan losses as of late 2025.

Interest expense on deposits and borrowings is a primary cost driver. The average total cost of deposits for First Bank (FRBA) was reported at 2.69% in Q3 2025, a decline of three basis points from the linked quarter, despite growth from higher-cost promotional campaigns and some brokered funding.

Non-interest expense reflects the operational scale of First Bank (FRBA). For the first quarter of 2025, this expense totaled $20.4 million, representing a 14.5% increase compared to the prior year quarter. By the third quarter of 2025, non-interest expense was $19.7 million, an increase of 5.5% compared to the third quarter of 2024.

Personnel and compensation costs are a significant component within non-interest expense, reflecting the size of the branch and lending staff. For Q3 2025, salaries and employee benefits were higher by $1.2 million compared to the prior year quarter, attributed to merit increases and a larger employee base. In Q1 2025, increases in salaries and employee benefits were $1.1 million year-over-year due to a larger employee base, and on a linked quarter basis, this category increased by $606,000 due to year-end salary increases and higher payroll taxes from bonus payments. Separately, First BanCorp. reported a $2.5 million increase in employees' compensation and benefits expenses for Q1 2025 compared to Q4 2024, driven by seasonal payroll taxes and bonuses.

Credit loss expense is a variable cost tied to asset quality and loan growth. First Bank (FRBA) recorded a credit loss expense totaling $3.0 million in Q3 2025, up from $2.6 million in Q2 2025. For the first quarter of 2025, the credit loss expense totaled $1.5 million, primarily due to loan growth during that quarter.

You can see a comparison of these key cost metrics below:

Expense Category	Q1 2025 Amount	Q3 2025 Amount
Total Non-Interest Expense	$20.4 million	$19.7 million
Credit Loss Expense	$1.5 million	$3.0 million
Average Total Cost of Deposits	Not specified for Q1 2025	2.69%

Further details on the components driving non-interest expense include:

• Salaries and employee benefits increased by $1.2 million year-over-year in Q3 2025.
• Q1 2025 non-interest expense increases included $832,000 in Other Real Estate Owned (OREO) expense due to an impairment.
• Q1 2025 occupancy and equipment costs increased by $438,000 due to new branch locations.
• A decrease of $425,000 in other professional fees was noted in Q1 2025 compared to the linked quarter.

Finance: draft 13-week cash view by Friday.

First Bank (FRBA) - Canvas Business Model: Revenue Streams

You're looking at how First Bank (FRBA) actually brings in the money, which for a bank, boils down to two main buckets: interest earned and fees collected. It's about the spread they manage between what they pay for deposits and what they earn on loans and securities, plus the service charges they levy.

The core engine is Net Interest Income (NII), which is the difference between interest earned on assets like loans and securities, and the interest paid out on liabilities like deposits and borrowings. For the third quarter of 2025, the reported NII was $35.1 million. This performance was supported by a strong loan portfolio and an expanding net interest margin (NIM) of 3.71% for Q3 2025.

Interest on loans is the biggest driver here. First Bank (FRBA) has been strategically focusing its lending efforts. You see them pushing growth in specific areas:

• Commercial and Industrial (C&I) loans.
• Owner-occupied commercial real estate loans.
• Specialized lending groups, which made up 16% of total loans.

The combined percentage of C&I and owner-occupied commercial real estate loans reached 42.2% of the total loan book as of September 30, 2025. The yield on average loans was quite healthy at 6.66% for the quarter. Total loans stood at $3.37 billion at the end of Q3 2025.

The second key revenue stream is Non-interest income, which comes from services you use every day. For Q3 2025, the component related to service charges and fees was approximately $2.7 million, which matches the linked quarter's total non-interest income figure. This income stream is crucial for diversification, though it can be lumpy due to one-time items like gains or losses on asset sales.

Here's a quick look at some key Q3 2025 figures that feed into these revenue streams:

Metric	Amount/Value (Q3 2025)
Net Interest Income (NII)	$35.1 million
Non-interest Income (Fees/Services)	Approx. $2.7 million
Total Loans	$3.37 billion
Net Interest Margin (NIM)	3.71%
Average Loan Yield	6.66%

Finally, Investment income from the securities portfolio contributes, though this area saw some volatility. For instance, the bank recorded a significant $27.9 million loss on securities during Q3 2025. This kind of event shows that while the portfolio is a source of income, it also carries near-term risk that can temporarily depress overall revenue figures, even if the core NII is strong. Management is clearly balancing asset growth with managing the interest rate risk embedded in that securities book. The total reported revenue for the quarter was $34.97 million.

You should check the breakdown of the total deposits, which were $3.22 billion at September 30, 2025, to see how much of the funding base is low-cost, non-interest-bearing deposits, as that directly impacts the cost side of the NII equation. Finance: draft 13-week cash view by Friday.