JFrog Ltd. (FROG): Business Model Canvas

In der sich schnell entwickelnden DevOps- und Softwareentwicklungslandschaft erweist sich JFrog Ltd. als transformative Kraft und bietet eine umfassende Artefakt-Management-Plattform, die die Art und Weise revolutioniert, wie Unternehmen Software über komplexe technologische Ökosysteme hinweg verwalten, sichern und verteilen. Durch die nahtlose Integration fortschrittlicher Cloud-nativer Lösungen mit robusten Sicherheits-Frameworks hat sich JFrog als entscheidender Wegbereiter für Unternehmen positioniert, die ihre digitale Transformation beschleunigen, Softwarebereitstellungspipelines optimieren und Wettbewerbsvorteile in einem zunehmend dynamischen Technologiemarkt behaupten möchten.

JFrog Ltd. (FROG) – Geschäftsmodell: Wichtige Partnerschaften

Cloud-Service-Anbieter

JFrog unterhält strategische Partnerschaften mit großen Cloud-Dienstanbietern:

Cloud-Anbieter	Einzelheiten zur Partnerschaft	Integrationsstatus
Amazon Web Services (AWS)	JFrog Artifactory Cloud Marketplace-Eintrag	Vollständig integriert
Microsoft Azure	Azure Marketplace-Lösung	Vollständig integriert
Google Cloud-Plattform	Cloud Launcher-Integration	Vollständig integriert

DevOps- und Softwareentwicklungstool-Integratoren

JFrog unterhält umfassende Integrationen mit Entwicklungstools:

• Jenkins
• GitLab
• GitHub
• CircleCI
• Atlassian Bitbucket

Anbieter von Unternehmenssoftware

Anbieter	Umfang der Partnerschaft	Technologieintegration
Splunk	DevOps Analytics-Integration	Erweiterte Überwachung
Neues Relikt	Leistungsüberwachung	Observability-Integration
Datenhund	Infrastrukturüberwachung	Umfassende Protokollierung

Mitwirkende der Open-Source-Community

JFrog unterstützt und arbeitet aktiv mit Open-Source-Ökosystemen zusammen:

• Kubernetes
• Docker
• Helm
• Terraform
• Ansible

Technologieberatungsunternehmen

Beratungsunternehmen	Partnerschaftsfokus	Implementierungsebene
Accenture	Enterprise DevOps-Transformation	Strategische Partnerschaft
Deloitte	Cloud-Migrationsdienste	Erweiterte Integration
KPMG	Beratung zur digitalen Transformation	Umfassende Zusammenarbeit

JFrog Ltd. (FROG) – Geschäftsmodell: Hauptaktivitäten

Kontinuierliche Entwicklung einer Software-Artefakt-Management-Plattform

JFrog investierte im Geschäftsjahr 2022 124,1 Millionen US-Dollar in F&E-Ausgaben. Das Unternehmen unterhält ein engagiertes Engineering-Team von etwa 450 Fachleuten, die sich auf die Plattformentwicklung konzentrieren.

F&E-Investitionen	Größe des Engineering-Teams	Häufigkeit der Plattformveröffentlichung
124,1 Millionen US-Dollar (2022)	450 Fachkräfte	4-6 Hauptveröffentlichungen pro Jahr

DevOps- und CI/CD-Pipeline-Optimierungslösungen

Die DevOps-Lösungen von JFrog unterstützen die Integration mit über 30 verschiedenen Entwicklungs- und Bereitstellungstools.

• Artifactory-Unternehmensbereitstellungen: über 7.000 Kunden
• Durchschnittlicher Unternehmensvertragswert: 232.000 US-Dollar
• Abdeckung der DevOps-Plattformintegration: 95 % der wichtigsten Cloud- und Entwicklungsumgebungen

Forschung zu Sicherheit und Artefaktmanagement

Das Sicherheitsforschungsteam von JFrog hat im Jahr 2022 über 850 Software-Schwachstellen identifiziert und gemeldet.

Berichte über Sicherheitslücken	Größe des Forschungsteams	Häufigkeit von Sicherheitspatches
Über 850 Schwachstellen gemeldet	45 Sicherheitsforscher	Zweiwöchentliche Sicherheitsupdates

Kundensupport und Implementierungsdienste

JFrog unterhält eine globale Kundensupport-Infrastruktur mit Reaktionszeiten von durchschnittlich 2,5 Stunden.

• Support-Mitarbeiter: Über 250 Fachleute
• Globale Supportzentren: 4 Standorte
• Kundenzufriedenheitsbewertung: 94 %

Produktinnovation und Funktionserweiterung

JFrog hat im Jahr 2022 zwölf große Produktverbesserungen auf den Markt gebracht, mit Schwerpunkt auf Kubernetes und Cloud-nativen Technologien.

Produktverbesserungen	Innovationsinvestition	Entwicklung neuer Funktionen
12 Hauptveröffentlichungen	38 % des Umsatzes	Über 75 neue Funktionen

JFrog Ltd. (FROG) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Software-Artefakt-Management-Technologie

Die JFrog Artifactory Enterprise+-Plattform verarbeitet ab 2023 jährlich 1,2 Billionen Binär-Downloads. Die Plattform unterstützt mehr als 20 Pakettypen und Paketmanager in allen Softwareentwicklungs-Ökosystemen.

Technologiemetrik	Quantitativer Wert
Gesamtzahl der Binär-Downloads	1,2 Billionen/Jahr
Unterstützte Pakettypen	20+
Globale Unternehmenskunden	7,200+

Proprietäre DevOps-Automatisierungsplattform

Die DevOps-Plattform von JFrog integriert Workflows für kontinuierliche Integration/kontinuierliche Bereitstellung (CI/CD) mit erweiterten Sicherheitsscanfunktionen.

• JFrog Xray bietet eine 100-prozentige Abdeckung der Softwarezusammensetzungsanalyse
• Die Plattform unterstützt über 30 Programmiersprachen
• Erkennungsrate von Schwachstellen in Echtzeit: 99,8 %

Technisches Ingenieurtalent

Im vierten Quartal 2023 beschäftigt JFrog weltweit mehr als 1.200 technische Fachkräfte in den Abteilungen Technik, Forschung und Entwicklung.

Talentkategorie	Anzahl der Fachkräfte
Gesamtzahl der technischen Mitarbeiter	1,200+
F&E-Investitionen	138,2 Millionen US-Dollar (2023)

Umfangreiches Portfolio an geistigem Eigentum

JFrog hält (Stand Dezember 2023) 87 registrierte Patente, die Software-Artefaktmanagement und DevOps-Automatisierungstechnologien abdecken.

Globale Cloud-Infrastruktur

JFrog betreibt eine multiregionale Cloud-Infrastruktur mit Präsenz in sechs globalen Regionen und unterstützt Skalierbarkeit und Leistung auf Unternehmensniveau.

Infrastrukturmetrik	Details
Globale Cloud-Regionen	6
Cloud-Service-Anbieter	AWS, Azure, Google Cloud
Jährliche Ausgaben für Cloud-Infrastruktur	42,7 Millionen US-Dollar (2023)

JFrog Ltd. (FROG) – Geschäftsmodell: Wertversprechen

Universelles Artefaktmanagement über den gesamten Softwareentwicklungslebenszyklus hinweg

JFrog Artifactory Enterprise: Mehr als 10.000 Unternehmenskunden im vierten Quartal 2023. Jährlicher wiederkehrender Umsatz (ARR) für Artefaktmanagementlösungen: 381,3 Millionen US-Dollar im Jahr 2023.

Produkt	Schlüsselkennzahlen	Kundenakzeptanz
JFrog Artifactory	Universelles Artefakt-Repository	Wird von 70 % der Fortune-100-Unternehmen verwendet
JFrog-Verteilung	Software-Release-Management	Über 5.000 Unternehmensbereitstellungen

Verbesserte Geschwindigkeit und Zuverlässigkeit der Software-Release

Die JFrog Release Bundle-Technologie ermöglicht 60 % schnellere Softwarebereitstellungszyklen für Unternehmenskunden.

• Die durchschnittliche Einsatzhäufigkeit stieg um 45 %
• Mittlere Erholungszeit um 35 % verkürzt
• Die Fehlerquote bei Software-Releases sank um 28 %

Umfassende Sicherheits- und Compliance-Lösungen

JFrog Xray: Erweitertes Sicherheitsscannen mit einer Genauigkeit der Schwachstellenerkennung von 99,8 %.

Sicherheitsfunktion	Abdeckung	Erkennungsrate
Schwachstellenscan	Über 100 Paket-Ökosysteme	99.8%
Compliance-Prüfungen	Über 50 Industriestandards	97 % Genauigkeit

Einheitliche DevOps-Plattform für Hybrid- und Multi-Cloud-Umgebungen

Die JFrog-Plattform unterstützt die Bereitstellung bei 5 großen Cloud-Anbietern mit einer Verfügbarkeitsgarantie von 99,99 %.

• AWS Cloud-Integration
• Microsoft Azure-Unterstützung
• Kompatibilität mit der Google Cloud Platform
• IBM Cloud-Bereitstellung
• Oracle Cloud-Infrastruktur

Erweiterte Funktionen zur Artefaktoptimierung und -verteilung

JFrog Edge-Netzwerk: Über 200 globale Edge-Knoten reduzieren die Downloadzeiten von Artefakten um 40 %.

Verteilungsmetrik	Leistung	Globale Reichweite
Beschleunigung herunterladen	40 % schneller	Über 200 Edge-Knoten
Bandbreitenoptimierung	25 % reduzierte Netzwerklast	Globale Unternehmensabdeckung

JFrog Ltd. (FROG) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Support-Portal

JFrog bietet ein umfassendes Online-Supportportal mit den folgenden Kennzahlen:

Support-Portal-Metrik	Quantitative Daten
Artikel der Wissensdatenbank	Über 2.500 technische Artikel
Durchschnittliche Self-Service-Lösungszeit	24 Minuten
Betriebszeit des Kundenportals	99.99%

Technisches Kundenerfolgsmanagement

Der Kundenerfolgsansatz von JFrog umfasst:

• Engagierte Kundenerfolgsmanager für Unternehmenskunden
• Technischer Support in 6 Sprachen verfügbar
• Premium-Support rund um die Uhr für Unternehmenskunden

Community-gesteuerte Entwicklungsforen

Community-Engagement-Metrik	Quantitative Daten
Aktive Community-Mitglieder	85,000+
Monatliche Forum-Interaktionen	12.500 Fachgespräche
GitHub-Repository-Stars	4,200

Personalisierte Onboarding- und Implementierungsdienste

JFrog bietet maßgeschneiderte Umsetzungsstrategien:

• Kostenlose Erstberatung für neue Unternehmenskunden
• Individuelle Integrationsplanung
• Engagierte technische Onboarding-Spezialisten

Regelmäßige Produkt-Webinare und Schulungen

Schulungs- und Webinar-Metrik	Quantitative Daten
Monatliche Webinare	12-15 technische Sitzungen
Jährliche Schulungsteilnehmer	5.600 Fachkräfte
Abschlussquote der Online-Schulung	87%

JFrog Ltd. (FROG) – Geschäftsmodell: Kanäle

Direktes Enterprise-Vertriebsteam

Im vierten Quartal 2023 bestand das Direktverkaufsteam von JFrog für Unternehmen aus 218 engagierten Vertriebsprofis. Das Team erwirtschaftete im Jahr 2023 einen jährlichen wiederkehrenden Umsatz (ARR) von 293,4 Millionen US-Dollar.

Vertriebsteam-Metrik	Daten für 2023
Anzahl der Vertriebsmitarbeiter des Unternehmens	218
Jährlich wiederkehrender Umsatz (ARR)	293,4 Millionen US-Dollar
Durchschnittliche Dealgröße	$124,000

Digitales Online-Marketing

JFrog investierte im Jahr 2023 37,2 Millionen US-Dollar in digitale Marketingkanäle, was 12,7 % des Gesamtumsatzes entspricht.

• Zu den digitalen Marketingkanälen gehören Website, Suchmaschinenmarketing und Social-Media-Plattformen
• Ausgaben für Google Ads: 8,4 Millionen US-Dollar
• LinkedIn-Werbebudget: 5,6 Millionen US-Dollar

Technologiekonferenzen und Branchenveranstaltungen

JFrog nahm im Jahr 2023 an 42 globalen Technologiekonferenzen mit einem Event-Marketingbudget von 6,3 Millionen US-Dollar teil.

Ereignistyp	Anzahl der Ereignisse	Budgetzuweisung
Globale Technologiekonferenzen	42	6,3 Millionen US-Dollar
Teilnahme am DevOps Summit	12	2,1 Millionen US-Dollar

Empfehlungen für Partner-Ökosysteme

Das Partnernetzwerk von JFrog erwirtschaftete im Jahr 2023 durch 156 aktive Technologiepartner einen Umsatz von 87,6 Millionen US-Dollar.

• Partnerschaften mit Cloud-Dienstleistern: 48
• Systemintegrator-Partnerschaften: 62
• Technologie-Allianz-Partnerschaften: 46

Digitale Verbreitung der SaaS-Plattform

Die SaaS-Plattform von JFrog ermöglichte im Jahr 2023 den Vertrieb digitaler Software im Wert von 412,5 Millionen US-Dollar.

Vertriebskanal	Gesamtwert	Prozentsatz des Gesamtumsatzes
Direkte SaaS-Plattform	412,5 Millionen US-Dollar	47.3%
Marktplatzvertrieb	76,4 Millionen US-Dollar	8.7%

JFrog Ltd. (FROG) – Geschäftsmodell: Kundensegmente

Entwicklungsteams für Unternehmenssoftware

Im vierten Quartal 2023 betreut JFrog weltweit rund 7.400 Entwicklungsteams für Unternehmenssoftware.

Kundentyp	Gesamtzahl der Kunden	Jährliche Ausgaben
Unternehmensentwicklungsteams	7,400	Durchschnittlicher jährlicher Vertragswert: 3,2 Millionen US-Dollar

Große Technologieorganisationen

Zum Kundenstamm von JFrog gehören 70 % der Fortune-100-Technologieunternehmen.

• Top-Technologieunternehmen geben jährlich über 500.000 US-Dollar aus: 412
• Durchschnittliche Vertragsdauer: 2,7 Jahre
• Erneuerungsrate: 93 %

DevOps und Cloud-Native-Unternehmen

Das DevOps-Marktsegment macht 45 % des gesamten Kundenstamms von JFrog aus.

DevOps-Segment	Gesamtzahl der Kunden	Marktdurchdringung
Cloud-native Unternehmen	1,850	32 % des gesamten Kundenstamms

Abteilungen für Finanzdienstleistungstechnologie

Der Finanztechnologiesektor macht 18 % der gesamten Kundensegmente von JFrog aus.

• Gesamtzahl der Finanzdienstleistungskunden: 620
• Durchschnittlicher jährlicher Vertragswert: 425.000 US-Dollar
• Compliance-orientierte Kunden: 276

Technologiegruppen der Regierung und des öffentlichen Sektors

Das Regierungstechnologiesegment macht 12 % des Kundenstamms von JFrog aus.

Regierungssegment	Gesamtzahl der Kunden	Jahresumsatz
Technologiegruppen des öffentlichen Sektors	340	54,3 Millionen US-Dollar Jahresumsatz

JFrog Ltd. (FROG) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Im Geschäftsjahr 2022 investierte JFrog 143,8 Millionen US-Dollar in Forschungs- und Entwicklungskosten, was 37,1 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	143,8 Millionen US-Dollar	37.1%
2021	125,4 Millionen US-Dollar	35.6%

Wartung der Cloud-Infrastruktur

Die Wartungskosten für die Cloud-Infrastruktur von JFrog wurden im Jahr 2022 auf 42,6 Millionen US-Dollar geschätzt und decken den weltweiten Rechenzentrumsbetrieb und die Kosten für Cloud-Services ab.

• Amazon Web Services (AWS) primärer Cloud-Infrastrukturpartner
• Geschätzte jährliche Ausgaben für die Cloud-Infrastruktur: 42,6 Millionen US-Dollar
• Cloud-Bereitstellungsstrategie für mehrere Regionen

Vertriebs- und Marketingkosten

Im Geschäftsjahr 2022 gab JFrog 186,5 Millionen US-Dollar für Vertrieb und Marketing aus, was 47,9 % des Gesamtumsatzes entspricht.

Geschäftsjahr	Verkäufe & Marketingkosten	Prozentsatz des Umsatzes
2022	186,5 Millionen US-Dollar	47.9%
2021	168,3 Millionen US-Dollar	47.8%

Globale Talentakquise und -bindung

Die gesamten Personalkosten für JFrog beliefen sich im Jahr 2022 auf etwa 279,2 Millionen US-Dollar, einschließlich Gehältern, Sozialleistungen und aktienbasierter Vergütung.

• Gesamtzahl der Mitarbeiter: 812 (Stand 31. Dezember 2022)
• Durchschnittliches Gehalt pro Mitarbeiter: 343.600 $
• Aktienbasierte Vergütung: 54,3 Millionen US-Dollar im Jahr 2022

Kontinuierliche Plattforminnovation

JFrog stellte im Jahr 2022 25,7 Millionen US-Dollar speziell für Plattforminnovationen und Technologieverbesserungen bereit.

Kategorie „Innovation“.	Investitionsbetrag
Entwicklung neuer Funktionen	15,3 Millionen US-Dollar
Technologie-Upgrades	10,4 Millionen US-Dollar

JFrog Ltd. (FROG) – Geschäftsmodell: Einnahmequellen

Abonnementbasierte SaaS-Plattformpreise

JFrog bietet mehrere Abonnementstufen für seine DevOps-Plattform an:

Stufe	Jährliche Preise	Hauptmerkmale
Cloud Basic	15 $ pro Benutzer/Monat	Kernartefaktmanagement
Cloud Pro	45 $ pro Benutzer/Monat	Erweiterte Sicherheit und CI/CD-Integrationen
Unternehmen	Individuelle Preise	Vollständige Plattformfunktionen

Unternehmenslizenzmodelle

JFrogs jährlicher wiederkehrender Umsatz (ARR) im Jahr 2023: 385,1 Millionen US-Dollar

• Unbefristete Lizenzen für lokale Bereitstellungen
• Flexible mehrjährige Unternehmensverträge
• Nutzungsbasierte Preismodelle

Professionelle Dienstleistungen und Beratung

Umsatz mit professionellen Dienstleistungen für 2023: 34,2 Millionen US-Dollar

Servicetyp	Durchschnittliche Kosten
Implementierungsberatung	$5,000 - $50,000
Architekturdesign	$10,000 - $75,000

Schulungs- und Zertifizierungsprogramme

Beitrag zum Schulungsumsatz: Ungefähr 3–5 % des gesamten Dienstleistungsumsatzes

• Online-Zertifizierungskurse
• Schulungsprogramme der JFrog Academy
• Die Gebühren für die Zertifizierungsprüfung liegen zwischen 200 und 500 US-Dollar

Premium-Support- und Implementierungsdienste

Supporteinnahmen für 2023: 22,7 Millionen US-Dollar

Support-Stufe	Jährliche Kosten	Reaktionszeit
Standardunterstützung	Im Abonnement enthalten	Nächster Werktag
Premium-Support	$5,000 - $25,000	4 Stunden Antwort
Unternehmensunterstützung	Individuelle Preise	1-stündige Antwort

JFrog Ltd. (FROG) - Canvas Business Model: Value Propositions

You're looking at the core value JFrog Ltd. (FROG) delivers to its customers, which is why so many large enterprises rely on them. It's about making the entire software delivery process-from code to production-frictionless and secure, no matter where that software lives.

Unified platform for DevOps, DevSecOps, and MLOps

JFrog Ltd. (FROG) offers one central hub for all software assets, which is key when you consider the complexity developers face today. This unified approach is clearly reflected in their financial performance; for instance, in the third quarter of 2025, their cloud revenue hit $63.4 million, showing a massive 50% year-over-year increase. This growth is fueled by customers adopting their security and AI-related offerings alongside core DevOps functions.

The platform helps organizations manage the entire software supply chain, which is critical since the typical organization brings in about 458 new packages a year. The company serves over 7,300 customers, including 82% of Fortune 100 companies, showing deep enterprise penetration.

Secure and govern AI model delivery via JFrog AI Catalog

The rapid expansion of AI means governing models is now as important as governing code. JFrog addresses this with the AI Catalog, which acts as a centralized hub for discovery, access, and governance for AI/ML models. This is timely, as in 2024, over 1 million new ML models were added to public registries like Hugging Face, which also saw a 5x increase in malicious models. The AI Catalog helps you manage this risk by bringing models into the same trusted supply chain, providing end-to-end control.

Universal artifact management supporting 30+ package types

You need a repository that doesn't force you to use separate tools for every language or framework. JFrog Artifactory delivers this by natively supporting 40 unique package types, clients, and technologies. This breadth is a major differentiator, allowing you to consolidate management and security checks in one place. Here's a look at the scale they handle:

Metric	Value
Natively Supported Package Types	40
New Packages Introduced to SaaS Environments (2024)	Over 7 million
Monthly Data Transfer Handled	Petabytes
Concurrent Requests Handled Per Customer	Thousands

Hybrid and multi-cloud deployment flexibility (SaaS or self-hosted)

The platform is designed to meet you where you are, offering deployment as a major Software-as-a-Service offering or as a self-hosted solution. This flexibility is essential because market trends show that 92% of organizations now use a multicloud approach to optimize performance and avoid vendor lock-in. Furthermore, 56% of companies with over $500 million in revenue report using a hybrid cloud approach, making JFrog's deployment options a direct response to modern infrastructure reality.

Automated compliance and governance (DevGovOps) with verifiable evidence

Moving beyond just security, JFrog introduced JFrog AppTrust to automate governance, risk, and compliance (GRC) directly into the DevOps lifecycle-what they call DevGovOps. This is about providing verifiable evidence for every release, which is necessary because, according to a 2025 report, 40% of organizations still lack full visibility into the provenance of software running in production. AppTrust creates an Evidence System of Record, automating policy enforcement and ensuring every release is trusted and auditable. The company's focus on this area is clear, as they also reported a strong non-GAAP operating income of $25.6 million in Q3 2025.

• Automates policy gates for GRC integration.
• Provides signed evidence for irrefutable metadata.
• Helps close the 40% gap in software provenance visibility.
• Maintains strong customer loyalty, evidenced by a 118% Net Dollar Retention rate in Q3 2025.

Finance: draft 13-week cash view by Friday.

JFrog Ltd. (FROG) - Canvas Business Model: Customer Relationships

You're looking at how JFrog Ltd. (FROG) keeps its customers engaged and growing their spend, which is key to their financial story. The data from late 2025 shows a very sticky customer base.

The Net Dollar Retention rate for the trailing four quarters, as of the third quarter of 2025, held steady at an impressive 118%. This means that existing customers, on average, increased their spending by 18% over the year, which is the classic sign of successful land-and-expand motion. To back that up, the gross retention rate, which measures how many customers stayed without reducing spend, was 97% as of the third quarter of 2025. Management raised the full-year 2025 expectation for net dollar retention to above 116%.

This stickiness is heavily driven by the success of the dedicated enterprise sales motions. The number of customers with Annual Recurring Revenue (ARR) greater than $1 million grew to 71 in Q3 2025, a 54% increase year-over-year from the 46 customers reported in the year-ago period. Also, the cohort of customers spending over $100K ARR reached 1,121, marking a 16% year-over-year growth. The Customer Success teams are clearly effective at driving adoption of the full platform, as evidenced by the Enterprise+ subscription tier. Customers adopting the end-to-end JFrog Platform Enterprise+ subscription accounted for 56% of total revenue in Q3 2025, up from 50% in the prior year, with that contribution growing 39% year-over-year. Honestly, this signals that the enterprise go-to-market strategy is working to consolidate the software supply chain.

Engagement is also fostered through large-scale events. The annual user conference, SwampUP, held its 10th iteration in September 2025. The event is kept small and intimate by design, allowing for direct interaction between customers, analysts, and JFrog management. While the 2024 attendance was over 3,000 attendees, the 2025 event focused heavily on strategic vision, including the move into AI catalogs and agentic development.

Community-driven adoption is a foundational element, though specific freemium tier numbers aren't as public. The company has millions of users globally relying on its solutions. Furthermore, for newer strategic areas like AI, JFrog anticipates adoption of new features, such as FLY, starting with the community before moving into enterprise accounts. This bottom-up approach definitely helps seed future enterprise expansion.

Here is a quick look at the key customer metrics as of Q3 2025:

Metric	Value (Q3 2025)	Comparison/Context
Net Dollar Retention (Trailing 4 Qtrs)	118%	Up from 116% in Q4 2024
Gross Retention	97%	As of Q3 2025
Customers with > $1M ARR	71	Up 54% Year-over-Year
Customers with > $100K ARR	1,121	Up 16% Year-over-Year
Enterprise+ Subscription Revenue Share	56%	Up from 50% in Q3 2024

The relationship strategy is clearly focused on deep platform embedding, which translates directly into high retention and expansion revenue. You can see the focus on driving customers up the value chain:

• Guiding cloud customers with usage overages toward higher annual commitments.
• Focus on Enterprise+ subscription adoption for the end-to-end platform.
• Prioritizing customer success with extensive support and training resources.
• Leveraging community adoption for new product rollouts like FLY.
• Deep engagement via the annual SwampUP conference.

Finance: draft 13-week cash view by Friday.

JFrog Ltd. (FROG) - Canvas Business Model: Channels

You're looking at how JFrog Ltd. gets its software-the platform for the software supply chain-into the hands of developers and enterprises as of late 2025. The channel strategy is clearly shifting, with cloud adoption accelerating the mix away from traditional self-managed deployments.

Direct Enterprise Sales Force

The direct sales force is heavily focused on landing and expanding within major companies, which you can see in the growth of their highest-value accounts. This team is executing on enterprise go-to-market strategies, which management noted was a key driver for recent traction.

Here are the numbers showing that enterprise focus is paying off:

• Customers with Annual Recurring Revenue (ARR) greater than $1 million reached 71 as of the third quarter of 2025.
• That cohort of million-dollar-plus customers grew by 54% year-over-year.
• Customers spending $100,000 or more annually grew to 1,121 in Q3 2025, a 16% increase year-over-year.
• The adoption of the end-to-end JFrog Platform Enterprise+ subscription, which these direct sales efforts push, now accounts for 56% of total revenue, up from 50% in the year-ago period.

The company finished Q3 2025 with $651.1 million in cash, cash equivalents, and investments, giving the direct sales team plenty of resources to capture that enterprise momentum.

Cloud Provider Marketplaces (AWS, Azure, GCP)

The cloud channel is definitely the fastest-growing engine for JFrog Ltd. right now. It's not just about selling the software; it's about driving consumption on the major hyperscalers, which is reflected in the revenue mix.

The shift is stark:

Metric	Q3 2025 Value	Year-over-Year Change
Cloud Revenue (Q3 2025)	$63.4 million	50% increase
Cloud Revenue as % of Total Revenue (Q3 2025)	46%	Up from 39% in Q3 2024
Full-Year 2025 Revenue Guidance (Midpoint)	$524 million	Approximately 22.3% growth over 2024

This 50% jump in cloud revenue is a massive acceleration for a company that historically had a large self-managed base. It shows customers are definitely embracing the Software-as-a-Service (SaaS) offering for critical workloads.

Partner Ecosystem (System Integrators and Technology Partners)

JFrog Ltd. relies on a strong partner ecosystem to extend reach, especially for complex enterprise integrations and technology alignment. While specific revenue attribution from System Integrators isn't broken out, the technology partnerships are clearly validated by industry recognition.

For instance, JFrog was honored as GitHub's Technology Partner of the Year 2025. This recognition highlights deep, co-engineered integrations that deliver tangible benefits to joint customers, such as:

• Unified visibility and traceability from an Artifactory binary back to the precise GitHub commit.
• Consolidated security view combining GitHub Advanced Security (source scanning) and JFrog Advanced Security (binary scanning).
• A seamless developer experience that avoids context-switching between systems.

Also, the company announced a partnership with Hugging Face to secure machine learning models, showing the ecosystem extends into emerging areas like MLOps (Machine Learning Operations).

JFrog website and community for product downloads and trials

The community and direct digital channels serve as the top-of-funnel for developers who are the ultimate end-users. This is where the product mindshare is built, often leading to bottom-up adoption that the direct sales team later expands into Enterprise+ deals.

The platform is designed to meet developers where they are, which includes:

• Serving build outputs to any tool across pipelines.
• Meeting developers in their IDEs, Git repositories, and directly through their CLI (Command Line Interface).

While I don't have a specific number for trial sign-ups or community downloads for 2025, the overall Net Dollar Retention rate holding steady at 118% suggests that once users start, they stick around and expand usage, which is the goal of those initial touchpoints.

Finance: review the Q4 2025 sales pipeline coverage against the full-year revenue guidance of $523M-$525M by next Tuesday.

JFrog Ltd. (FROG) - Canvas Business Model: Customer Segments

You're looking at the core buyers for JFrog Ltd. (FROG) as of late 2025. The focus is clearly on organizations that build, secure, and deploy software at scale, which means targeting the enterprise level where compliance and supply chain integrity are non-negotiable.

The top tier of JFrog Ltd.'s customer base consists of Large Enterprises and Global 2000 companies. This segment is mission-critical, as evidenced by the fact that a majority of the Fortune 100 depend on JFrog solutions to securely embrace digital transformation. One data point suggests that JFrog Ltd. serves 82% of Fortune 100 companies. The overall customer base is substantial, standing at over 7,000 customers worldwide as of fiscal year 2024.

The most valuable customers, those with significant Annual Recurring Revenue (ARR), show rapid expansion. This high-value cohort is a key indicator of platform stickiness and successful land-and-expand motions within major accounts. Here's the quick math on the top spenders as of the third quarter of 2025:

Customer Metric	Value (Q3 2025)	Year-over-Year Growth
Customers with >$1 Million ARR	71	54%
Customers with >$100K ARR	1,121	16%
Customers with >$1 Million ARR (Year Ago)	46	N/A
Customers with >$100K ARR (Year Ago)	966	N/A

The individuals driving the adoption and use of the JFrog Platform are the technical practitioners. This includes Software Developers, DevOps, and Security Professionals. The platform's evolution reflects this user base, with strong execution noted across DevOps, DevSecOps, and MLOps capabilities. The growth in platform adoption is directly tied to these users embracing the unified software supply chain approach, with customers adopting the end-to-end JFrog Platform Enterprise+ subscription representing 56% of total revenue in Q3 2025.

A definite growth area involves Organizations in regulated industries requiring strict compliance. JFrog Ltd. is actively expanding its focus into Governance and Compliance, innovating in the evolving domain of what they term 'DevGovOps'. This is supported by product releases like JFrog AppTrust, which is designed for evidence-based software release governance. This push directly addresses the stringent requirements of regulated sectors that need verifiable trust and compliance across their software artifacts, including those generated by AI/ML workflows, as seen with the launch of JFrog AI Catalog.

The core user groups and their associated platform focus areas include:

• Developers: Using Artifactory for universal artifact management.
• DevOps Teams: Utilizing Pipelines for automation and distribution.
• Security Professionals: Leveraging Xray and Curation for vulnerability scanning and security policy enforcement.
• MLOps Teams: Governing AI models via the new AI Catalog.

The Net Dollar Retention rate for the trailing four quarters was 118% as of Q3 2025. This metric shows that existing customers are increasing their spending by 18% on average over the year, which is a direct result of these user segments expanding their use of the platform across more workloads and security features.

Finance: draft 13-week cash view by Friday.

JFrog Ltd. (FROG) - Canvas Business Model: Cost Structure

You're looking at the core expenses JFrog Ltd. incurs to run its platform and drive its enterprise go-to-market strategy. For a company scaling its cloud presence, these costs are heavily weighted toward engineering talent and the infrastructure to support that growth. We'll look at the latest actual numbers from the third quarter of 2025, which gives us the clearest picture of the current cost base.

Significant investment in Research and Development (R&D).

JFrog Ltd. consistently allocates substantial capital to R&D to maintain its position as the system of record for the software supply chain, especially with the rapid evolution into AI model governance. For the third quarter ended September 30, 2025, the GAAP Research and Development expense was $51,167 thousand.

Sales and Marketing expenses for enterprise go-to-market.

The enterprise go-to-market motion, which drives the adoption of higher-value Enterprise+ subscriptions, is a major cost center. The GAAP Sales and Marketing expense for the third quarter of 2025 was $55,969 thousand.

Cloud infrastructure costs to support the SaaS offering.

As Cloud Revenue hit $63.4 million in Q3 2025, representing 46% of total revenue, the associated infrastructure costs are material. The GAAP Cost of Revenue specifically for Subscription-self-managed and SaaS for the third quarter of 2025 was $30,900 thousand. Management noted a focus on cost optimization with cloud service providers, expecting annual gross margins to remain between 82.5% and 83.5% for 2025.

Personnel costs for engineering, support, and sales teams.

Personnel costs are the largest driver across all operating expense categories. Total GAAP Operating Expenses for the third quarter of 2025 were $89,300 thousand, which represented 65% of the quarter's total revenue of $136.9 million. While the exact personnel spend is embedded within the GAAP figures for R&D, Sales and Marketing, and General and Administrative, it is the primary component of these investments.

Here's a look at the nine-month figures ending September 30, 2025, which better capture the scale of these investments over a longer period:

Expense Category (GAAP, in thousands)	Nine Months Ended September 30, 2025
Research and Development	$141,926
Sales and Marketing	$164,212
General and Administrative	$59,644
Total Operating Expenses (Calculated Sum)	$365,782
Cost of Revenue (Subscription-self-managed and SaaS)	$91,167

You can see the commitment to engineering talent is significant, with GAAP R&D for the nine-month period reaching $141,926 thousand. The Sales and Marketing spend over the same period was even higher at $164,212 thousand, reflecting the aggressive enterprise go-to-market strategy.

• GAAP Sales and Marketing expense for Q3 2025 was $55,969 thousand.
• GAAP General and Administrative expense for the nine months ended September 30, 2025, was $59,644 thousand.
• Customers with ARR greater than $1 million increased to 71 as of September 30, 2025.
• The company's full-year 2025 revenue outlook was projected between $523 million to $525 million.

JFrog Ltd. (FROG) - Canvas Business Model: Revenue Streams

You're looking at how JFrog Ltd. actually brings in the money, and honestly, the story is clearly shifting toward the cloud. As a seasoned analyst, I can tell you the mix of revenue sources is what really matters for valuation, so let's break down the numbers we have as of late 2025.

The core of JFrog Ltd.'s revenue generation is subscription-based, split between their managed cloud offering and the traditional self-managed licenses. The momentum is undeniably with the Software as a Service (SaaS) side of the business, which is growing fast and changing the overall revenue profile.

Here are the key components driving the top line:

• Subscription Revenue from Cloud (SaaS) services: This is the fastest growth engine, representing 46% of Q3 2025 revenue.
• High-value Enterprise+ subscription bundles: These comprehensive platform deals are capturing more of the total spend, making up 56% of Q3 2025 revenue.

To give you a clearer picture of the Q3 2025 snapshot, here's how the major components stack up against the total reported revenue of $136.9 million for that quarter:

Revenue Stream Component	Q3 2025 Metric	Value/Percentage
Total Q3 2025 Revenue	Absolute Amount	$136.9 million
Cloud (SaaS) Revenue Share	Percentage of Total Revenue	46%
Cloud Revenue Amount	Absolute Amount	$63.4 million
Cloud Revenue Year-over-Year Growth	Percentage Growth	50%
Enterprise+ Bundle Share	Percentage of Total Revenue	56%

Subscription Revenue from Self-managed (on-premises) licenses still contributes, but its proportion is shrinking relative to the cloud. While we don't have the exact Q3 2025 dollar amount for self-managed subscriptions specifically, we know that Cloud made up 46% of the total revenue in Q3 2025. This means the remainder, which includes self-managed licenses and other fees, accounted for the other 54% of that quarter's revenue base. For context, in Q4 2024, the self-managed segment saw growth of only 13% year-over-year, totaling $66.7 million then, so the shift is clear.

Regarding Usage-based overage fees for consumption exceeding contract minimums, this is an important nuance. Management has been clear that the reported baseline cloud growth forecast for the year excludes revenue generated from usage above customers' annual minimum commitments. This suggests that while overage fees are a component of revenue, they are treated separately from the core subscription growth metrics, which helps derisk the outlook, but we don't have a specific dollar amount for these overages in Q3 2025.

Finally, looking at the full picture for the year, the Total Fiscal Year 2025 Revenue Outlook is set between $523 million to $525 million. This implies a year-over-year growth rate of about 22.3% at the midpoint, which is healthy growth for a company of this scale.

Finance: draft 13-week cash view by Friday.