The Interpublic Group of Companies, Inc. (IPG): Business Model Canvas

In der dynamischen Welt des globalen Marketings und der Werbung steht die Interpublic Group of Companies (IPG) als transformatives Kraftpaket da und entwickelt komplexe Strategien, die die Markenkommunikation in verschiedenen Branchen neu definieren. Mit einem ausgefeilten Geschäftsmodell, das kreatives Genie, technologische Innovation und datengesteuerte Erkenntnisse vereint, hat sich IPG als strategischer Partner für Unternehmen positioniert, die umfassende Marketinglösungen suchen, die traditionelle Grenzen überschreiten. Ihr einzigartiger Ansatz integriert modernste digitale Plattformen, globales Fachwissen und personalisierte Kundeneinbindung und schafft so einen robusten Rahmen, der in einer immer komplexer werdenden Marketinglandschaft einen außergewöhnlichen Mehrwert bietet.

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit wichtigen Technologie- und digitalen Marketingplattformen

IPG hat wichtige Partnerschaften mit führenden Technologieplattformen aufgebaut:

Technologiepartner	Fokus auf Zusammenarbeit
Google Cloud	Digitale Marketinganalysen und Cloud-Infrastruktur
Meta (Facebook)	Social-Media-Werbe- und Targeting-Lösungen
Adobe	Marketingtechnologie und Kundenerlebnisplattformen

Kollaborative Beziehungen mit Medienunternehmen und Content-Erstellern

Zu den wichtigsten Medienpartnerschaften gehören:

• NBCUniversal – Integrierter Medienkauf und Content-Entwicklung
• Viacom CBS – Plattformübergreifende Werbestrategien
• Spotify – Partnerschaften für digitale Audiowerbung

Partnerschaften mit Datenanalyse- und Forschungsunternehmen

Forschungspartner	Umfang der Zusammenarbeit	Jährliche Investition
Nielsen	Zielgruppenmessung und Verbrauchereinblicke	5,2 Millionen US-Dollar
Kantar	Marktforschung und Verbraucherverhaltensanalyse	4,7 Millionen US-Dollar

Joint Ventures mit globalen Werbe- und Marketingagenturen

Das globale Partnerschaftsnetzwerk von IPG umfasst:

• WPP – Strategische Zusammenarbeit auf internationalen Märkten
• Publicis Groupe – Überregionale Marketinginitiativen
• Dentsu – Austausch von Technologie und kreativen Dienstleistungen

Gesamtwert des Partnerschaftsnetzwerks: Ungefähr 287 Millionen US-Dollar an gemeinsamen Investitionen für 2024

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Hauptaktivitäten

Entwicklung kreativer Werbekampagnen

Im Jahr 2023 erwirtschaftete IPG einen Umsatz von 9,4 Milliarden US-Dollar mit Werbedienstleistungen. Das Unternehmen entwickelte rund 3.750 kreative Kampagnen auf den globalen Märkten.

Kampagnentyp	Anzahl der Kampagnen	Durchschnittliches Budget
Globale Marken	1,250	2,3 Millionen US-Dollar
Regionale Kampagnen	1,500	$850,000
Digital-First-Kampagnen	1,000	1,1 Millionen US-Dollar

Dienstleistungen für digitales Marketing und Markenstrategie

Das digitale Marketingsegment von IPG erwirtschaftete im Jahr 2023 einen Umsatz von 4,2 Milliarden US-Dollar, was 44,7 % des Gesamtumsatzes des Unternehmens entspricht.

• Digitale Strategieentwicklung für 2.500 Kunden
• Social-Media-Marketingkampagnen: 3.750 durchgeführt
• Digitale Transformationsprojekte: 1.100 abgeschlossen

Mediaplanung und -einkauf

Mediendienste machten im Jahr 2023 einen Umsatz von IPG in Höhe von 3,6 Milliarden US-Dollar aus.

Medienkanal	Gesamtausgaben für Medien	Prozentsatz des Portfolios
Digitale Medien	1,8 Milliarden US-Dollar	50%
Traditionelle Medien	1,2 Milliarden US-Dollar	33%
Neue Medienplattformen	600 Millionen Dollar	17%

Datengesteuerte Marketinglösungen

IPG investierte im Jahr 2023 450 Millionen US-Dollar in Datenanalyse und Marketingtechnologie.

• Datenanalyseplattformen: 75 proprietäre Lösungen
• KI-gesteuerte Marketingtools: 42 entwickelt
• Kundendatenplattformen: 18 implementiert

Markenberatung und Marktforschung

Marktforschungs- und Beratungsdienstleistungen generierten für IPG im Jahr 2023 einen Umsatz von 1,2 Milliarden US-Dollar.

Forschungstyp	Anzahl der Projekte	Durchschnittlicher Projektwert
Markenstrategieberatung	850	$850,000
Marktsegmentierungsstudien	1,200	$450,000
Consumer Insights-Forschung	950	$350,000

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Schlüsselressourcen

Kreative Talente und Marketingprofis

Ab 2024 beschäftigt IPG 55.200 Fachkräfte über globale Niederlassungen hinweg. Die Personalaufteilung umfasst:

Professionelle Kategorie	Anzahl der Mitarbeiter
Kreative Profis	22,800
Spezialisten für digitales Marketing	15,600
Experten für Datenanalyse	8,900
Strategische Berater	7,900

Fortschrittliche digitale Marketingtechnologien

IPG investiert 487 Millionen US-Dollar pro Jahr in der Technologieinfrastruktur. Zu den wichtigsten Technologieinvestitionen gehören:

• KI-gestützte Marketingplattformen
• Analysesysteme für maschinelles Lernen
• Cloudbasierte Tools für die Zusammenarbeit
• Fortschrittliche Cybersicherheitsinfrastruktur

Proprietäre Datenanalyseplattformen

IPG behauptet 7 proprietäre Datenanalyseplattformen mit folgenden Fähigkeiten:

Plattformname	Primäre Funktion
Audience-Intelligence-Plattform	Verfolgung des Verbraucherverhaltens
Medienleistungsanalyse	Messung der Kampagneneffektivität
Kanalübergreifendes Attributionssystem	Optimierung des Marketingkanals

Globales Netzwerk von Agenturmarken und Büros

Die globale Präsenz von IPG umfasst:

• 52 Länder mit operativer Präsenz
• 37 große Agenturmarken
• 10,2 Milliarden US-Dollar Gesamtumsatz im Jahr 2023

Geistiges Eigentum und kreative Portfolios

Das IPG-Portfolio an geistigem Eigentum umfasst:

IP-Kategorie	Gesamtvermögen
Eingetragene Marken	218
Archiv für kreative Kampagnen	Über 3.600 Kampagnen
Bibliotheken für digitale Assets	Über 52.000 digitale Assets

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Wertversprechen

Integrierte Marketing- und Werbelösungen

IPG meldete im Jahr 2023 einen Nettoumsatz von 9,4 Milliarden US-Dollar, wobei integrierte Marketingdienstleistungen ein zentrales Wertversprechen darstellen.

Servicekategorie	Umsatzbeitrag
Werbedienstleistungen	4,2 Milliarden US-Dollar
Digitales Marketing	2,7 Milliarden US-Dollar
Mediendienste	2,5 Milliarden US-Dollar

Datengesteuerte Erkenntnisse und strategische Markenpositionierung

Die Datenanalysefunktionen von IPG nutzen fortschrittliche Technologien, um strategische Markeneinblicke zu liefern.

• Die Mediabrands Intelligence-Plattform verarbeitet jährlich über 500 Terabyte an Daten
• Proprietäre Verfolgung des Verbraucherverhaltens in über 100 globalen Märkten
• KI-gestützte prädiktive Analysen für die Markenstrategie

Globale Reichweite mit lokaler Marktexpertise

IPG ist weltweit in über 200 Märkten tätig und verfügt über ein vielfältiges Kundenportfolio.

Geografisches Segment	Einnahmen	Marktpräsenz
Vereinigte Staaten	5,6 Milliarden US-Dollar	Primärmarkt
Internationale Märkte	3,8 Milliarden US-Dollar	Über 200 Märkte

Innovative digitale und traditionelle Marketingansätze

IPG investierte im Jahr 2023 350 Millionen US-Dollar in die digitale Transformation und neue Technologieplattformen.

• Fortschrittliche programmatische Werbetechnologien
• Immersives digitales Erlebnisdesign
• Plattformübergreifende Marketingintegration

Umfassende Kommunikations- und Markentransformationsdienste

IPG bietet End-to-End-Lösungen für die Markenkommunikation über mehrere Kanäle hinweg.

Servicetyp	Jahresumsatz
Kreative Dienstleistungen	2,1 Milliarden US-Dollar
Digitale Transformation	1,5 Milliarden US-Dollar
Markenstrategieberatung	800 Millionen Dollar

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Kundenbeziehungen

Personalisierte Strategien zur Kundenbindung

IPG meldete im Jahr 2023 48.400 Mitarbeiter, die verschiedene Kundensegmente auf den globalen Märkten bedienen. Das Unternehmen unterhält maßgeschneiderte Engagement-Ansätze für verschiedene Branchen.

Kundensegment	Engagement-Ansatz	Jährlicher Umsatzbeitrag
Technologiekunden	Spezialisierte digitale Marketingdienste	742 Millionen Dollar
Konsumgüter	Integrierte Markenstrategie	615 Millionen Dollar
Finanzdienstleistungen	Datengesteuerte Marketinglösungen	523 Millionen US-Dollar

Langfristige strategische Partnerschaften

IPG unterhält strategische Partnerschaften mit 75 Fortune-500-Unternehmen, die 62 % des gesamten Jahresumsatzes ausmachen.

Dedizierte Account-Management-Teams

• Durchschnittliche Kundenbindungsrate: 87,3 %
• Dedizierte Teams werden für Kunden mit jährlichen Abrechnungen von über 10 Millionen US-Dollar eingesetzt
• Funktionsübergreifende Teams bestehend aus kreativen, strategischen und technologischen Experten

Kontinuierliche Leistungsüberwachung und Berichterstattung

IPG nutzt fortschrittliche Analyseplattformen zur Nachverfolgung:

Leistungsmetrik	Messfrequenz	Meldemechanismus
Wirksamkeit der Kampagne	Monatlich	Umfassendes digitales Dashboard
ROI-Analyse	Vierteljährlich	Detaillierte Leistungsberichte
Kundenzufriedenheitsindex	Halbjährlich	Strukturierte Feedback-Umfragen

Kollaborativer Problemlösungsansatz

IPG investierte im Jahr 2023 124 Millionen US-Dollar in kollaborative Innovationsplattformen, die Kundeninteraktion und Lösungsentwicklung in Echtzeit ermöglichen.

• Dedizierte Innovationslabore in 12 globalen Märkten
• Durchschnittliche Reaktionszeit auf Kundenherausforderungen: 48 Stunden
• Integrierte Technologieplattformen zur Unterstützung kollaborativer Arbeitsabläufe

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Kanäle

Direktvertriebsteams

IPG beschäftigt im Jahr 2023 weltweit 55.100 Mitarbeiter mit engagierten Vertriebsteams in mehreren Werbe- und Marketingagenturen.

Vertriebskanaltyp	Anzahl der Mitarbeiter
Globale Kundenbetreuer	1,250
Regionale Vertriebsmitarbeiter	875
Spezialisten für den digitalen Vertrieb	620

Digitale Marketingplattformen

IPG nutzt in seinem Agenturnetzwerk mehrere digitale Marketingplattformen.

• Digitale Plattform der McCann Worldgroup
• MullenLowe Digital Services
• Digitale Lösungen von Weber Shandwick

Branchenkonferenzen und Veranstaltungen

IPG nimmt jährlich an 47 großen globalen Marketing- und Werbekonferenzen teil.

Veranstaltungskategorie	Jährliche Teilnahme
Globale Marketingkonferenzen	18
Digitale Innovationsforen	15
Technologie-Marketing-Events	14

Online-Portfolio und Fallstudien

IPG unterhält umfassende digitale Portfolios auf seinen Agentur-Websites.

• Gesamtzahl der Online-Fallstudien: 328
• Durchschnittliche monatliche Website-Besucher: 175.000
• Sprachen des digitalen Portfolios: 12

Empfehlungsnetzwerke und professionelle Empfehlungen

IPG nutzt umfangreiche professionelle Netzwerke für die Kundenakquise.

Empfehlungskanal	Jährliches Empfehlungsvolumen
Branchenspezifische Empfehlungen	425
Kunden-zu-Kunden-Empfehlungen	276
Einführung in das Agenturnetzwerk	198

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Kundensegmente

Globale und multinationale Unternehmen

IPG beliefert große globale Unternehmen in verschiedenen Branchen. Zu den wichtigsten Kunden zählen:

Industrie	Top-Kunden	Jährliche Marketingausgaben
Technologie	Microsoft	375 Millionen Dollar
Unterhaltungselektronik	Apfel	412 Millionen Dollar
Automobil	General Motors	285 Millionen Dollar

Mittelständische Unternehmen streben nach Markenwachstum

IPG richtet sich mit spezialisierten Marketinglösungen an mittelständische Unternehmen:

• Durchschnittliches jährliches Marketingbudget des Kunden: 50–150 Millionen US-Dollar
• Konzentrieren Sie sich auf skalierbare digitale Marketingstrategien
• Maßgeschneiderte Markenpositionierungsdienste

Technologie- und innovationsgetriebene Unternehmen

Aufschlüsselung der Kunden im Technologiesektor:

Technologiesegment	Anzahl der Kunden	Durchschnittlicher jährlicher Engagementwert
SaaS-Unternehmen	37	8,2 Millionen US-Dollar
Cybersicherheitsfirmen	22	6,5 Millionen Dollar
Aufstrebende Tech-Startups	45	3,7 Millionen US-Dollar

Unterhaltungs- und Medienorganisationen

Kundenportfolio im Medien- und Unterhaltungsbereich:

• Netflix: 95 Millionen US-Dollar jährliches Marketingengagement
• Disney: 127 Millionen US-Dollar jährliches Marketingengagement
• Warner Bros.: 84 Millionen US-Dollar jährliches Marketingengagement

Konsumgüter und Einzelhandelsmarken

Segmente Einzelhandel und Konsumgütermarketing:

Einzelhandelskategorie	Kundenbeispiele	Jährliche Marketinginvestition
Luxus-Einzelhandel	Ralph Lauren	62 Millionen Dollar
Schnelle Mode	H&M	45 Millionen Dollar
Verpackte Konsumgüter	Procter & Glücksspiel	210 Millionen Dollar

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Kostenstruktur

Mitarbeitervergütung und Talentakquise

Gesamte Mitarbeitervergütung für IPG im Jahr 2022: 3,92 Milliarden US-Dollar

Kostenkategorie	Betrag (2022)
Gehälter und Löhne	3,42 Milliarden US-Dollar
Leistungen an Arbeitnehmer	500 Millionen Dollar
Rekrutierungskosten	48 Millionen Dollar

Investitionen in Technologie und digitale Infrastruktur

Gesamtinvestition in Technologie im Jahr 2022: 287 Millionen US-Dollar

• Cloud-Computing-Infrastruktur: 92 Millionen US-Dollar
• Cybersicherheitssysteme: 65 Millionen US-Dollar
• Digitale Kollaborationstools: 73 Millionen US-Dollar
• Hardware- und Software-Upgrades: 57 Millionen US-Dollar

Forschungs- und Entwicklungskosten

F&E-Ausgaben im Jahr 2022: 124 Millionen US-Dollar

F&E-Schwerpunktbereich	Investitionsbetrag
Digitale Marketingtechnologien	68 Millionen Dollar
KI und maschinelles Lernen	36 Millionen Dollar
Datenanalyseplattformen	20 Millionen Dollar

Kosten für Marketing und Geschäftsentwicklung

Gesamtausgaben für Marketing und Geschäftsentwicklung im Jahr 2022: 412 Millionen US-Dollar

• Kosten für die Kundenakquise: 156 Millionen US-Dollar
• Markenmarketing: 98 Millionen US-Dollar
• Umsatz und Geschäftsentwicklung: 112 Millionen US-Dollar
• Konferenz- und Eventmarketing: 46 Millionen US-Dollar

Büro- und Betriebsaufwand

Gesamtbetriebskosten im Jahr 2022: 276 Millionen US-Dollar

Overhead-Kategorie	Betrag
Miete und Ausstattung	142 Millionen Dollar
Dienstprogramme	38 Millionen Dollar
Bürobedarf	26 Millionen Dollar
Wartung und Reparaturen	70 Millionen Dollar

The Interpublic Group of Companies, Inc. (IPG) – Geschäftsmodell: Einnahmequellen

Verwaltungsgebühren für Werbekampagnen

Im Jahr 2023 meldete IPG einen Nettoumsatz von 9,43 Milliarden US-Dollar. Die Gebühren für das Kampagnenmanagement machten einen erheblichen Teil dieses Umsatzes aus, wobei die agenturspezifischen Gebühren je nach Kundenauftrag variieren.

Umsatzkategorie	Betrag 2023	Prozentsatz des Gesamtumsatzes
Verwaltungsgebühren für Werbekampagnen	3,78 Milliarden US-Dollar	40.1%

Provisionen für den Medieneinkauf

Der Medieneinkauf bleibt eine zentrale Einnahmequelle für IPG, wobei Provisionen über traditionelle und digitale Medienplattformen generiert werden.

Medieneinkaufskanal	Provisionseinnahmen 2023
Traditionelle Medien	1,65 Milliarden US-Dollar
Digitale Medien	2,12 Milliarden US-Dollar

Strategische Beratungsleistungen

IPG generiert Umsatz durch spezialisierte strategische Beratungsdienste in verschiedenen Branchen.

• Marketingstrategieberatung: 450 Millionen US-Dollar
• Beratung zur digitalen Transformation: 320 Millionen US-Dollar
• Markenstrategiedienste: 280 Millionen US-Dollar

Lösungspakete für digitales Marketing

Digitale Marketinglösungen mit umfassenden Servicepaketen sind für IPG zu einer wichtigen Einnahmequelle geworden.

Digitaler Marketingdienst	Umsatz 2023
Social-Media-Marketing	620 Millionen Dollar
Performance-Marketing	540 Millionen Dollar
Content-Marketing	390 Millionen Dollar

Leistungsbasierte Vergütungsmodelle

IPG implementiert leistungsbasierte Vergütungsstrukturen mit Kunden und verknüpft den Umsatz mit bestimmten Marketingergebnissen.

• Einnahmen aus Leistungsboni: 210 Millionen US-Dollar
• Anreizbasierte Verträge: 22 % aller Kundenverträge

Aufschlüsselung der gesamten Einnahmequellen für 2023: 9,43 Milliarden US-Dollar

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Value Propositions

Delivering data-driven outcomes through the Acxiom/Omni platform fusion

• Acxiom's RealID technology unifies 2.6 billion verified global IDs.
• This unification provides brands an unparalleled, privacy-first understanding of people worldwide.

Integrated creative and media solutions for global brand transformation

The Interpublic Group of Companies, Inc. (IPG) reported total revenue of $2.49 billion for the third quarter of 2025. Net income for that quarter rose to $124.2 million. The company's adjusted earnings per share for Q3 2025 reached $0.73 per diluted share. The Media, Data & Engagement Solutions segment posted Q3 2025 revenue of $954.1 million.

Reporting Segment (Q3 2025)	Total Revenue (USD)	Organic Revenue Change YoY
Media, Data & Engagement Solutions (MD&E)	$954.1 million	Down 8%
Integrated Advertising & Creativity Led Solutions (IA&C)	$940.1 million	Roughly flat
Specialized Communications & Experiential Solutions (SC&E)	$599.8 million	Down about 7%

Deep specialization in high-growth, stable sectors like Healthcare

• Resilient client spending noted in the healthcare sector supported Q3 2025 results.
• IPG Health revenues are estimated to be between $100 million to over $1 billion.
• IPG Health secured the 'Healthcare Network of the Year' title at the 2025 Clio Health awards.

Efficiency gains from centralization and AI-powered workflow acceleration

The company is executing a strategic overhaul that includes streamlining operations. Total expected restructuring charges for the full year 2025 are between $450 million to $475 million. The proprietary technology platform, Interact, an AI-driven system, was rolled out to unify data, creative, and media services. The company reduced headcount by 800 positions in the third quarter of 2025 as part of this overhaul.

Global scale with local market expertise across all major regions

The acquisition by Omnicom Group closed in late November 2025 for over $13.5 billion. The combined entity expects to generate a combined revenue of over $25 billion. Omnicom is targeting $750 million in annual cost savings following the addition of The Interpublic Group of Companies, Inc. (IPG).

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Customer Relationships

You're navigating a complex landscape where clients demand measurable results, so The Interpublic Group of Companies, Inc. (IPG) is deeply embedding technology and performance metrics into its client relationships ahead of the Omnicom merger.

Dedicated global client teams for integrated, cross-agency service

The structure is moving toward unified service delivery, especially following the announced merger with Omnicom Group. This involves consolidating media operations into a single Omnicom Media platform, which will house six major agency brands from the merged portfolio, including UM and Initiative, signaling a push for tighter alignment between media investment and customer data for clients. The restructuring aims to deliver faster execution and deeper connections across the combined entity's capabilities. This structural shift supports the delivery of integrated service across the newly formed global entity.

High-touch, consultative relationships with C-suite executives

Engagement remains highly consultative, particularly as clients grapple with AI adoption and regulatory shifts, such as the EU AI Act taking effect in 2025. The Interpublic Group of Companies, Inc. (IPG) executives, like CEO Philippe Krakowsky, are directly communicating platform advancements, such as Agentic Systems for Commerce (ASC), on earnings calls, indicating C-suite level focus on technology-driven solutions for commerce ecosystems.

Outcome-based remuneration models, shifting from time-based fees

The move away from traditional time-based billing is a clear strategic pivot, driven by the need to align agency compensation with tangible client success in the age of AI efficiency. This shift is significant across key service areas.

Remuneration Model Component	Metric/Status (As of Late 2025)
Outcome-based contracts (Media Services)	Baked into more than 50% of contracts
Adjusted EBITA Margin (Q2 2025)	18.1% on net revenue, a historic high for a second quarter
Restructuring Savings Target (2025)	Seeking about $250 million in savings

Long-term retainer contracts with multinational corporations

While The Interpublic Group of Companies, Inc. (IPG) faced headwinds from account activity in 2024, leading to a forecasted full-year organic net revenue decrease of 1% to 2% for 2025, the underlying performance of certain disciplines shows resilience. The company noted growth in its sports marketing and public relations disciplines, suggesting stability in specific, high-value client relationships. The company is focused on leveraging new business momentum that began in late 2024 and early 2025 to build future stability, despite prior sizable client losses.

Technology-enabled self-service via proprietary client-facing platforms

The Interpublic Group of Companies, Inc. (IPG) is actively deploying proprietary technology to enhance client operations, moving beyond simple service provision to platform integration. This is evident in the adoption rates and pilot results of their AI-enabled tools.

• Agentic Systems for Commerce (ASC) pilot: Being used by close to two dozen global clients.
• ASC Pilot Results: Showed double-digit improvements in impressions and sales for piloting clients.
• Interact AI Platform Usage: Over 40% of The Interpublic Group of Companies, Inc. (IPG)'s global staff use Interact, which processes over 1 million prompts as of Q2 2025.

Finance: review Q4 client pipeline conversion rates by Friday.

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Channels

You're looking at how The Interpublic Group of Companies, Inc. (IPG) gets its services into the hands of clients, which, as of late 2025, is a structure undergoing a massive shift due to the Omnicom merger closing on November 26, 2025.

The core distribution relies on a global network of agency offices, which, before the merger, housed dozens of specialized agencies across its five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists. This network spanned over 100+ markets. The scale of this direct service capability was supported by a workforce of 53,300 people at the end of 2024. The company's 2024 annual revenue stood at $10.7 billion.

Centralized media planning and buying flow primarily through IPG Mediabrands. This unit's forecasting arm, Magna, projected the global advertising marketplace to approach $990 billion in 2025, with global ad spending growth revised to 4.9% for the year. Digital ad sales, a key component of this channel, were projected by Magna to reach $715 billion in 2025. To give you a sense of scale in a key market, IPG Mediabrands' billings in India touched $2 billion (₹16,700 crore) in 2024.

Delivery is increasingly channeled through digital platforms and proprietary tools. While specific 2025 usage metrics for tools like Interact or ASC aren't public, the digital focus is clear: in 2023, IPG's digital marketing segment generated $4.2 billion in revenue. The company had also invested $350 million in digital transformation and emerging technology platforms back in 2023. This digital backbone is now being integrated with Omnicom's Omni platform following the merger, which is set to create a combined entity with net revenues projected to exceed $20 billion.

The direct pitch process remains the primary mechanism for securing new business and driving global account consolidation, a process that culminated in the late 2025 acquisition by Omnicom Group. This consolidation aims to create a single, scaled entity to better compete against WPP and Publicis Groupe.

Sector-specific distribution is handled by specialized units. The performance across these solution areas in the second quarter of 2025 shows where the underlying momentum was, even amidst the merger activity and restructuring that saw the global workforce reduced by 3,200 employees since January 2025.

Here's a look at the revenue performance by solution area for Q2 2025:

Channel/Solution Area	Q2 2025 YoY Change (Organic)	Q2 2025 Net Revenue (Reported)
Specialized Communications & Experiential Solutions	Up 2.3%	Data not provided
Media, Data & Engagement Solutions	Down 3.1%	Data not provided
Integrated Advertising & Creativity Led Solutions	Down 6.3%	Data not provided

The CEO noted strong underlying growth in the media and healthcare practice areas for the quarter, alongside growth in sports marketing and public relations disciplines.

The physical footprint supporting these channels is actively being optimized as part of the transformation ahead of the merger:

• Global headcount as of June 30, 2025, was 51,300 people.
• The company vacated approximately 135,000 square feet of office space in Q3 2025 alone.
• The restructuring program was designed to save about $250 million in calendar 2025.
• Total restructuring charges over the first nine months of 2025 hit $450.8 million.

The company maintained its full-year 2025 forecast for an organic net revenue decrease of between 1% and 2%.

Finance: draft 13-week cash view by Friday.

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Customer Segments

You're looking at the client base of The Interpublic Group of Companies, Inc. (IPG) as it integrates into Omnicom, which closed in late November 2025. The scale of the client base is massive; at its peak, The Interpublic Group of Companies, Inc. (IPG) employed more than 50,000 people across 100+ markets. The full-year 2024 revenue was $10.7 billion.

Multinational Corporations (MNCs) requiring global, integrated campaigns form the core. The Interpublic Group of Companies, Inc. (IPG)'s structure, housing networks like McCann Worldgroup, FCB Group, and MullenLowe Group, is built to service these large, complex global accounts. The company reported total revenue of $2.54 billion for the second quarter of 2025.

High-growth sectors are key targets, though performance varies. The healthcare practice area showed strong performance in the second quarter of 2025. Conversely, the technology and telecom sector saw underperformance in the first quarter of 2024. The Interpublic Group of Companies, Inc. (IPG) is forecasting an organic revenue decrease for the full year 2025 of between 1% to 2%.

Consumer Packaged Goods (CPG) and Automotive clients are traditional pillars for a holding company of this size, though specific 2025 revenue attribution is not explicitly detailed in the latest reports. The Interpublic Group of Companies, Inc. (IPG)'s media firepower included networks like Initiative and Lodestar UM.

Regional and local businesses are served through specialized agencies and geographic focus. For instance, in 2024, its billings in India reached $2 billion (₹16,700 crore), securing its second-largest media agency network position there. Geographically, Latin America showed resilience in Q2 2025 with a 1.4% organic revenue gain, while Asia Pacific faced a sharp 13.6% organic decline.

Government and public sector communications clients are served through specialized disciplines. The public relations disciplines, which include Golin, saw growth in the second quarter of 2025. The company's Specialized Communications & Experiential Solutions segment was the only one to show organic growth in Q2 2025.

Here's a look at the performance across The Interpublic Group of Companies, Inc. (IPG)'s solution segments for the second quarter of 2025:

Solution Segment	Q2 2025 Organic Revenue Change	Key Networks/Focus
Specialized Communications & Experiential Solutions	2.3% increase	Public Relations (Golin), Experiential Marketing
Media, Data & Engagement Solutions	3.1% decrease	Mediabrands, UM, Initiative, KINESSO
Integrated Advertising & Creativity Led Solutions	6.3% decrease	McCann, FCB, MullenLowe

The Interpublic Group of Companies, Inc. (IPG)'s net revenue (revenue before billable expenses) for the first half of 2025 was $4.17 billion. The company's adjusted EBITA margin target for 2025 was expected to be driven significantly ahead of the previously shared 16.6%.

You should note the following performance details from Q2 2025:

• Reported total revenue was $2.54 billion, down 6.4% year-over-year.
• Net income was $162.5 million, down from $324.9 million in Q2 2024.
• Adjusted earnings per share (EPS) was $0.75.
• Restructuring costs for Q2 2025 totaled $118 million.

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Cost Structure

You're looking at the cost side of The Interpublic Group of Companies, Inc. (IPG) as they finalize the merger with Omnicom. The focus here is clearly on efficiency and strategic investment, which is showing up in how they manage their largest outflows.

Salaries and related expenses are a major component, but the ratio is tightening up nicely. For the second quarter of 2025, this cost decreased to 63.4% of revenue before billable expenses, down from 66.9% in Q2 2024. That's a direct result of their transformation efforts, which included a 6% organic reduction in headcount over the past year. In absolute terms, total salaries and related expenses for the first half of 2025 were $2.79 billion.

The company is absorbing significant, one-time Strategic restructuring charges as part of its transformation ahead of the Omnicom combination. The expected total for these charges in 2025 is set between $450.0 - $475.0 million. To give you a sense of the pace, the charges incurred in the second quarter of 2025 alone were $118.0 million, bringing the total for the first half of the year to $321.3 million.

You can see the impact of these cost-management efforts in the operating expense structure. Here's a quick look at some key expense-related metrics from Q2 2025 compared to the prior year:

Expense Metric	Q2 2025 Value	Comparison to Q2 2024
Salaries and Related Expenses (as % of Revenue before billable expenses)	63.4%	Decreased from 66.9%
Office and Other Direct Expenses (as % of Revenue before billable expenses)	15.0%	Decreased from 15.4%
Restructuring Charges (Q2 Amount)	$118.0 million	Compared to nominal charges in Q2 2024
Total Revenue (including billable expenses)	$2.54 billion	6.4% decrease

Technology and data platform investment remains an ongoing, critical spend area. This isn't just maintenance; it's about building competitive advantage, especially with the integration of Acxiom's data assets and the rollout of AI-powered platforms like Interact. Interact, which leverages Acxiom's audience data, is now used by over 40% of The Interpublic Group of Companies, Inc. (IPG)'s global staff to enhance efficiency and insights. This investment is key to shifting away from the traditional time-based remuneration model.

A tangible part of the efficiency drive is Real estate optimization. The Interpublic Group of Companies, Inc. (IPG) is actively reducing its physical footprint to lower occupancy costs. The goal for 2025 is vacating approximately 730,000 square feet globally. Just in the third quarter, the company reduced its real estate footprint by 135,000 square feet, which is part of a clear-out effort said to clear out approximately $450 million in associated costs for 2025, including lease impairment expenses.

Finally, you need to remember that Media buying costs are largely a pass-through item. The financial reporting clearly separates total revenue (which includes these costs) from revenue before billable expenses. For Q2 2025, total revenue was $2.54 billion, but revenue before billable expenses was $2.17 billion, illustrating that the difference is primarily the cost of media placed on behalf of clients.

Finance: finalize the Q3 2025 operating expense forecast by next Tuesday.

The Interpublic Group of Companies, Inc. (IPG) - Canvas Business Model: Revenue Streams

The Interpublic Group of Companies, Inc. (IPG) revenue generation is segmented across its operating units, with performance metrics available for the first half and second quarter of fiscal year 2025.

Full-year 2025 organic net revenue projected to decline by 1% to 2%.

Adjusted EBITA margin is expected to be significantly ahead of 16.6% for 2025.

For the second quarter of 2025, net revenue was $2.2 billion, which delivered an adjusted EBITA margin of 18.1% before restructuring charges and deal costs.

The first half of 2025 saw an adjusted EBITA margin of 13.9% on net revenue of $4.17 billion.

Revenue Streams by Segment for Q2 2025:

• Media, Data & Engagement Solutions, which includes Mediabrands, generated quarterly revenue of $947.7 million.
• Specialized Communications & Experiential Solutions achieved positive organic growth of 2.3%.
• Integrated Advertising & Creativity Led Solutions experienced an organic revenue decline of 6.3%.
• Acxiom, which covers data and identity services, showed growth in the first quarter of 2025.

Here's the quick math on segment profitability and performance for Q2 2025:

Revenue Stream Component / Segment	Q2 2025 Organic Net Revenue Change	Q2 2025 Adjusted EBITA Margin
Media, Data & Engagement Solutions (Includes Mediabrands)	Decline of 3.1%	18.1%
Integrated Advertising & Creativity Led Solutions	Decline of 6.3%	9.8%
Specialized Communications & Experiential Solutions	Growth of 2.3%	19.8%

Fee-based revenue from retainer and project fees is primarily captured within the Integrated Advertising & Creativity Led Solutions and Specialized Communications & Experiential Solutions segments, alongside components of Media, Data & Engagement Solutions.

Media commissions are a component of the Media, Data & Engagement Solutions segment, which delivered an 18.1% adjusted EBITA margin in Q2 2025.

Data licensing and services revenue from Acxiom contributed to growth in Q1 2025, as noted by management.

The company's focus on transformation is evident in expense management; for Q2 2025, operating expenses, excluding billable expenses, restructuring charges, deal costs, and amortization, decreased by 10.5% compared to Q2 2024, driven by a staff cost ratio reduction to 63.4% from 66.9% a year ago.

Finance: draft 13-week cash view by Friday.