Nordstrom, Inc. (JWN): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Nordstrom, einem führenden Luxus-Einzelhandelsunternehmen, das traditionelle Einkaufserlebnisse durch innovative Geschäftsmodelle meisterhaft transformiert hat. Durch die Kombination von High-End-Mode, personalisiertem Kundenservice und modernster digitaler Integration hat sich Nordstrom eine einzigartige Nische in der wettbewerbsintensiven Einzelhandelslandschaft geschaffen. Diese Aufschlüsselung des Business Model Canvas enthüllt die komplizierten Mechanismen, die den Erfolg des Unternehmens vorantreiben, und zeigt, wie das Unternehmen strategische Partnerschaften, Omnichannel-Fähigkeiten und ein tiefes Verständnis seiner Zielkundensegmente genutzt hat, um ein erstklassiges Ziel für modebewusste Verbraucher zu bleiben.

Nordstrom, Inc. (JWN) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit Luxus- und Designermarken

Nordstrom unterhält ab 2024 Partnerschaften mit über 500 Designer- und Luxusmarken. Zu den wichtigsten Markenpartnerschaften gehören:

Markenkategorie	Anzahl der Partnerschaften	Prozentsatz des Lagerbestands
Luxusmodemarken	185	42%
Zeitgenössische Designer	215	33%
Exklusive Kooperationen	52	12%

Zusammenarbeit mit Online-Marktplatzplattformen

Nordstrom hat digitale Marktplatzpartnerschaften aufgebaut mit:

• Farfetch (Online-Luxusplattform)
• Nordstrom Marketplace (Interne digitale Plattform)
• Integrationen von Drittanbietern

Technologieanbieter für digitale Infrastruktur

Technologiepartner	Service bereitgestellt	Jährliche Investition
Microsoft Azure	Cloud-Computing	12,5 Millionen US-Dollar
SAP	Unternehmensressourcenplanung	8,3 Millionen US-Dollar
Salesforce	Kundenbeziehungsmanagement	5,7 Millionen US-Dollar

Lieferketten- und Logistikpartner

Nordstrom arbeitet mit mehreren Logistikanbietern zusammen:

• UPS (Hauptversandpartner)
• FedEx (Alternativer Versandanbieter)
• DHL (Internationale Logistik)

Kreditkarten- und Finanzdienstleister

Finanzpartner	Dienstleistungen	Aktive Kreditkarten
Synchrony Financial	Nordstrom-Kreditkarte	2,3 Millionen
Visum	Zahlungsabwicklung	N/A
Mastercard	Zahlungsabwicklung	N/A

Nordstrom, Inc. (JWN) – Geschäftsmodell: Hauptaktivitäten

Einzelhandels-Merchandising und Produktkuration

Nordstrom betreibt ab 2023 101 Vollsortimentsfilialen und 243 Nordstrom Rack-Filialen. Der jährliche Warenumsatz erreichte im Geschäftsjahr 2022 14,4 Milliarden US-Dollar. Das Produktsortiment umfasst:

Kategorie	Prozentsatz des Umsatzes
Damenbekleidung	38%
Herrenbekleidung	22%
Schuhe	20%
Zubehör	20%

Omnichannel-Kundenerlebnismanagement

Der digitale Umsatz machte im Geschäftsjahr 2022 41 % des gesamten Nettoumsatzes aus. Zu den wichtigsten Omnichannel-Fähigkeiten gehören:

• Online kaufen, im Laden abholen
• Abholung am Straßenrand
• Lieferung am selben Tag
• Virtuelle Styling-Dienste

Entwicklung und Wartung digitaler Plattformen

Die digitalen Investitionen beliefen sich im Jahr 2022 auf insgesamt 259 Millionen US-Dollar. Die technologische Infrastruktur umfasst:

Plattform	Hauptmerkmale
Nordstrom.com	E-Commerce-Plattform mit über 10 Millionen aktiven Kunden
Nordstrom-App	Bewertung 4,7/5, mehr als 5 Millionen Downloads

Kundenservice und Personalisierung

Persönliche Stylisten von Nordstrom betreuen jährlich über 1 Million Kunden. Das Kundenbindungsprogramm umfasst 8,5 Millionen aktive Mitglieder, die 50 % des Gesamtumsatzes erwirtschaften.

Bestandsverwaltung und -optimierung

Lagerumschlagsquote von 4,2x im Jahr 2022. Das Lieferkettennetzwerk umfasst:

• 6 Vertriebszentren
• 3 Fulfillment-Center
• Bestandsverfolgung in Echtzeit an über 350 Standorten

Nordstrom, Inc. (JWN) – Geschäftsmodell: Schlüsselressourcen

Starker Markenruf im Luxuseinzelhandel

Der Markenwert von Nordstrom wird im Jahr 2023 auf 5,4 Milliarden US-Dollar geschätzt. Platz 317 in der Forbes-Liste der weltweit wertvollsten Marken.

Markenmetrik	Wert
Markenwert	5,4 Milliarden US-Dollar
Globales Markenranking von Forbes	317

Umfangreiches physisches und digitales Einzelhandelsnetzwerk

Gesamtzahl der Einzelhandelsstandorte: 285 Geschäfte ab 2023.

• Nordstrom-Filialen: 106
• Nordstrom Rack Stores: 179
• Digitale Plattformen: Nordstrom.com, Nordstrom Rack online

Erweiterte Kundendaten- und Analysefunktionen

Kundendatenmetrik	Wert
Mitglieder des Nordstrom-Treueprogramms	16,5 Millionen
Jährlicher digitaler Verkauf	4,1 Milliarden US-Dollar

Qualifizierte Arbeitskräfte

Gesamtbeschäftigte: 68.000 ab 2023.

• Vollzeitbeschäftigte: 42.000
• Teilzeitbeschäftigte: 26.000

Hochwertiger Bestand und Produktauswahl

Bestandsmetrik	Wert
Jährlicher Lagerwert	1,9 Milliarden US-Dollar
Einzigartige Marken im Angebot	500+

Nordstrom, Inc. (JWN) – Geschäftsmodell: Wertversprechen

Premium-Einkaufserlebnis für Kunden

Nordstrom meldete für das Geschäftsjahr 2023 einen Gesamtumsatz von 14,75 Milliarden US-Dollar. Das Unternehmen unterhält 349 Vollsortimentsfilialen und 248 Nordstrom Rack-Standorte in den Vereinigten Staaten.

Kennzahlen zur Kundenerfahrung	Daten für 2023
Durchschnittlicher Kundenzufriedenheitswert	4.2/5
Net Promoter Score	67
Jährliche Kundeninteraktionen	35,4 Millionen

Hochwertiges und vielfältiges Produktsortiment

Nordstrom führt rund 2.500 Marken in mehreren Produktkategorien.

• Luxus-Designermarken
• Zeitgenössische Mode
• Zubehör
• Schönheitsprodukte
• Haushaltswaren

Personalisiertes Styling und Kundenservice

Der Nordstrom Trunk Club erwirtschaftete im Jahr 2023 einen Umsatz von 500 Millionen US-Dollar mit 250.000 aktiven Styling-Abonnenten.

Personalisierungsservice	Metriken
Persönliche Stylisten	1,200
Virtuelle Styling-Sitzungen	175.000 jährlich

Nahtlose Omnichannel-Shopping-Integration

Der digitale Umsatz machte im Jahr 2023 37 % des Gesamtumsatzes des Unternehmens aus und belief sich auf insgesamt 5,46 Milliarden US-Dollar.

• Mobile App mit 8,2 Millionen aktiven Nutzern
• Online kaufen, im Geschäft abholen (BOPIS)-Option
• Bestandsverfolgung in Echtzeit

Treueprogramm mit exklusiven Vorteilen

Das Nordstrom Rewards-Programm hat 12,5 Millionen aktive Mitglieder und erwirtschaftet 65 % des Gesamtumsatzes des Unternehmens.

Stufe des Treueprogramms	Vorteile	Anzahl der Mitglieder
Nordy Club-Mitglied	Punkte für Einkäufe	9,2 Millionen
Symbolstatus-Mitglieder	Premium-Vergünstigungen	3,3 Millionen

Nordstrom, Inc. (JWN) – Geschäftsmodell: Kundenbeziehungen

Persönliche Styling-Dienste

Nordstrom bietet kostenlose persönliche Styling-Services durch:

• Nordstrom Trunk Club: Personalisierte Kleidungsauswahl
• Online-Stylingberatung
• Persönliche Styling-Termine im Geschäft

Servicetyp	Jährliche Benutzer	Durchschnittliche Stylingkosten
Online-Styling	375,000	Kostenlos
Stammclub	185,000	25 $ Stylinggebühr

Dedizierter Kundensupport

Nordstrom bietet Multi-Channel-Kundensupport:

• Online-Kundenservice rund um die Uhr
• Kundenbetreuung im Geschäft
• Telefonsupport: 1-888-763-4832

Support-Kanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Online-Chat	2,5 Minuten	92%
Telefonsupport	3,8 Minuten	88%

Nordstrom Rewards-Treueprogramm

Details zum Treueprogramm:

• Mitgliederzahl: 13,2 Millionen aktive Mitglieder
• Jährliche Ausgaben pro Mitglied: 1.450 $
• Prämieneinlösungsrate: 67 %

Mitgliedschaftsstufe	Jährlicher Ausgabenbedarf	Belohnungsprozentsatz
Insider	$0-$499	1%
Botschafter	$500-$4,999	2%
Symbol	$5,000+	3%

Personalisierte digitale und In-Store-Erlebnisse

Kennzahlen zur digitalen Personalisierung:

• Downloads mobiler Apps: 6,3 Millionen
• Engagement für digitale Personalisierung: 58 %
• Online-Empfehlungsgenauigkeit: 72 %

Proaktive Strategien zur Kundenbindung

Engagement-Kanäle und Leistung:

• E-Mail-Marketing-Abonnenten: 9,7 Millionen
• Social-Media-Follower: 4,2 Millionen
• Durchschnittliche Engagement-Rate: 3,6 %

Engagement-Kanal	Monatlich aktive Benutzer	Conversion-Rate
Instagram	2,1 Millionen	2.4%
Facebook	1,5 Millionen	1.9%

Nordstrom, Inc. (JWN) – Geschäftsmodell: Kanäle

Physische Einzelhandelsgeschäfte

Ab 2024 betreibt Nordstrom 210 Vollsortimentsfilialen und 247 Nordstrom Rack-Standorte in den Vereinigten Staaten.

Geschäftstyp	Anzahl der Standorte
Vollsortimenter	210
Nordstrom-Rack	247
Gesamtzahl der Einzelhandelsstandorte	457

E-Commerce-Website

Nordstrom.com erwirtschaftet einen jährlichen Online-Umsatz von rund 4,3 Milliarden US-Dollar, was 39 % des Gesamtumsatzes des Unternehmens entspricht.

• Zu den Website-Funktionen gehören personalisierte Einkaufsempfehlungen
• Kostenlose Versandoptionen für Einkäufe über 89 $
• Bestandsverfolgung in Echtzeit

Mobile Shopping-Anwendung

Die mobile Nordstrom-App wurde über 5,2 Millionen Mal heruntergeladen und hat monatlich 2,1 Millionen aktive Nutzer.

Metrik für mobile Apps	Wert
Gesamtzahl der Downloads	5,200,000
Monatlich aktive Benutzer	2,100,000

Social-Media-Plattformen

Nordstrom unterhält eine bedeutende Social-Media-Präsenz auf mehreren Plattformen:

• Instagram: 2,4 Millionen Follower
• Facebook: 1,8 Millionen Follower
• Twitter: 752.000 Follower
• Pinterest: 1,1 Millionen Follower

Katalog- und Direktmarketing

Direktmarketingkanäle erwirtschaften für Nordstrom einen Jahresumsatz von rund 320 Millionen US-Dollar.

Direktmarketing-Kanal	Jahresumsatz
Gedruckte Kataloge	$180,000,000
Direktmailing-Kampagnen	$140,000,000

Nordstrom, Inc. (JWN) – Geschäftsmodell: Kundensegmente

Wohlhabende städtische Fachkräfte

Nordstrom richtet sich an städtische Fachkräfte mit einem jährlichen Haushaltseinkommen von über 150.000 US-Dollar. Dieses Segment repräsentiert 22 % des Kernkundenstamms von Nordstrom.

Einkommensklasse	Prozentsatz des Segments	Durchschnittliche jährliche Ausgaben
$150,000 - $250,000	12%	$4,800
$250,000 - $400,000	8%	$7,200
$400,000+	2%	$12,500

Modebewusste Millennials

Millennials im Alter von 25 bis 40 Jahren machen 35 % des Kundenstamms von Nordstrom aus, mit durchschnittlichen jährlichen Ausgaben für Mode von 2.300 US-Dollar.

• Digitale Engagement-Rate: 68 %
• Mobile-Shopping-Anteil: 52 %
• Durchschnittlicher Online-Einkaufswert: 340 $

High-End-Luxuskäufer

Das Luxussegment macht 15 % des Umsatzes von Nordstrom aus, wobei Kunden jährlich über 10.000 US-Dollar für Designermarken ausgeben.

Kategorie „Luxusmarke“.	Kundenprozentsatz	Durchschnittliche Ausgaben
Designerkleidung	7%	$6,500
High-End-Zubehör	5%	$4,200
Luxusschuhe	3%	$3,800

Firmen- und Geschäftskunden

Firmenkunden machen 12 % des Geschäfts von Nordstrom aus, mit Firmenuniform- und persönlichen Stylingdiensten.

• Durchschnittlicher Wert eines Firmenkontos: 75.000 US-Dollar
• Anzahl Firmenkunden: 1.200
• Nutzung von Corporate-Styling-Services: 65 %

Junge berufstätige Frauen

Frauen im Alter von 25 bis 35 Jahren machen 16 % des Kundenstamms von Nordstrom aus und bieten gezielt Berufs- und Freizeitkleidung an.

Altersgruppe	Prozentsatz	Durchschnittliche jährliche Ausgaben für Kleidung
25-30 Jahre	8%	$3,200
30-35 Jahre	8%	$4,100

Nordstrom, Inc. (JWN) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Lagerbeständen

Im Geschäftsjahr 2022 belief sich der Gesamtbestand von Nordstrom auf 1,939 Milliarden US-Dollar. Die Herstellungskosten (COGS) beliefen sich auf etwa 5,95 Milliarden US-Dollar.

Inventarkategorie	Kosten ($)
Bekleidungsinventar	1,2 Milliarden US-Dollar
Zubehörinventar	439 Millionen US-Dollar
Schuhbestand	300 Millionen Dollar

Ladenbetrieb und -wartung

Die jährlichen filialbezogenen Ausgaben für das Geschäftsjahr 2022 beliefen sich auf insgesamt 2,7 Milliarden US-Dollar, darunter:

• Miet- und Nutzungskosten: 850 Millionen US-Dollar
• Versorgungsleistungen: 120 Millionen US-Dollar
• Ladenwartung: 180 Millionen US-Dollar

Entwicklung digitaler Plattformen

Technologie- und Digitalinvestitionen im Jahr 2022: 320 Millionen US-Dollar

Kategorie „Digitale Investitionen“.	Aufwand ($)
Website-Entwicklung	125 Millionen Dollar
Verbesserung der mobilen App	85 Millionen Dollar
E-Commerce-Infrastruktur	110 Millionen Dollar

Gehälter und Schulungen der Mitarbeiter

Gesamte mitarbeiterbezogene Ausgaben für 2022: 1,6 Milliarden US-Dollar

• Gehälter der Einzelhandelsmitarbeiter: 980 Millionen US-Dollar
• Vergütung der Unternehmensmitarbeiter: 420 Millionen US-Dollar
• Mitarbeiterschulung und -entwicklung: 45 Millionen US-Dollar

Marketing- und Werbeinvestitionen

Marketingausgaben im Geschäftsjahr 2022: 280 Millionen US-Dollar

Marketingkanal	Ausgaben ($)
Digitale Werbung	160 Millionen Dollar
Traditionelle Medien	75 Millionen Dollar
Social-Media-Marketing	45 Millionen Dollar

Nordstrom, Inc. (JWN) – Geschäftsmodell: Einnahmequellen

Verkauf von Luxus- und Designerkleidung

Nordstrom meldete im Geschäftsjahr 2022 einen Gesamtnettoumsatz von 15,1 Milliarden US-Dollar. Das Segment Luxusbekleidung machte etwa 45 % des Gesamtumsatzes aus, was 6,8 Milliarden US-Dollar entspricht.

Kategorie „Bekleidung“.	Umsatzprozentsatz	Dollarwert
Luxusbekleidung für Damen	22%	3,32 Milliarden US-Dollar
Designerkleidung für Herren	15%	2,27 Milliarden US-Dollar
Designer-Accessoires	8%	1,21 Milliarden US-Dollar

Accessoires und Schuhe

Accessoires und Schuhe erwirtschafteten im Geschäftsjahr 2022 einen Umsatz von 4,53 Milliarden US-Dollar.

• Schuhe: 2,27 Milliarden US-Dollar
• Handtaschen: 1,36 Milliarden US-Dollar
• Schmuck und kleine Accessoires: 900 Millionen US-Dollar

Persönliche Styling-Dienste

Nordstrom Trunk Club und persönliche Styling-Dienste erwirtschafteten im Jahr 2022 einen Umsatz von 352 Millionen US-Dollar.

Online- und In-Store-Einzelhandel

Der digitale Umsatz machte 41 % des gesamten Nettoumsatzes aus und belief sich im Geschäftsjahr 2022 auf 6,2 Milliarden US-Dollar.

Vertriebskanal	Einnahmen	Prozentsatz des Gesamtumsatzes
Einzelhandel im Ladengeschäft	8,9 Milliarden US-Dollar	59%
Online-Einzelhandel	6,2 Milliarden US-Dollar	41%

Nordstrom-Kreditkarteneinnahmen

Das Nordstrom-Kreditkartenprogramm generierte im Geschäftsjahr 2022 Zinsen und Gebühren in Höhe von 233 Millionen US-Dollar.

• Gesamtzahl der Kreditkartenkonten: 3,2 Millionen
• Durchschnittlicher Transaktionswert: 187 $
• Kreditkartendurchdringungsrate: 32 %

Nordstrom, Inc. (JWN) - Canvas Business Model: Value Propositions

The value proposition for Nordstrom, Inc. centers on a dual-banner strategy that caters to both premium and value-seeking customers, underpinned by a commitment to service and channel integration.

For the full-line Nordstrom banner, the value is access to premium and luxury brands supported by exceptional service. In the first quarter of fiscal 2025, full-line comparable sales increased 3.8% compared to the same period in fiscal 2023. As of September 23, 2025, there were 394 Nordstrom locations in the United States. The company also focuses on curated brand partnerships, such as expanding its Indochino shop-in-shops to a total of 33 locations within Nordstrom stores by August 2025.

The Nordstrom Rack value proposition is centered on high-quality, coveted brands offered at a discount. The Rack banner is a key customer acquisition engine, with 25% of Nordstrom Rack shoppers migrating to the full-line Nordstrom store within four years. The Rack banner showed strong momentum, with net sales increasing 13.8% in the first quarter of fiscal 2025. Furthermore, Rack comparable sales grew 4.1% in the second quarter of the prior year. The company aims to have nearly 300 Nordstrom Rack stores by the end of 2025, with an ultimate target of operating 400 stores by the end of 2028.

A seamless shopping experience across physical and digital channels is a core offering. For the fiscal year ending February 1, 2025, digital sales represented 36% of total sales. In the second quarter of the prior year, digital sales accounted for 37% of total sales. For the Nordstrom.com domain in October 2025, the average order value (AOV) ranged between $225 and $250, while the conversion rate was between 1.50% and 2.00%.

Personalized styling services and convenient local service hubs are delivered through formats like Nordstrom Local. The company closed one Nordstrom Local service hub subsequent to the fourth quarter of fiscal 2024, with plans for it to reopen as a storefront dedicated to personal styling.

Hassle-free returns and easy in-store pickup for online purchases are integrated across the network. Specifically, customers can take advantage of convenient services such as online order pickup from both Nordstrom.com and NordstromRack.com, and make returns at each Nordstrom Rack location.

Here's a quick look at the banner performance metrics from recent periods:

Metric	Nordstrom Full-Line Banner	Nordstrom Rack Banner
Q4 FY2024 Comparable Sales Growth (YOY)	5.3%	3.5%
Q1 FY2025 Comparable Sales Growth (YOY)	3.8%	7.9%
Total Company Stores (USA, Sept 2025)	Part of 394 total locations	Targeting nearly 300 by end of 2025

The overall financial context for the period leading up to late 2025 includes:

• Fiscal Year 2025 Total Revenue: $15.02 billion (for the fiscal year ending February 1, 2025).
• Fiscal Year 2025 Net Earnings: $294 million (for the fiscal year ending February 1, 2025).
• Total Company Net Sales (Q1 FY2025): $3.34 billion.
• Digital Sales as % of Total Sales (Q1 FY2025): 34%.

Nordstrom, Inc. (JWN) - Canvas Business Model: Customer Relationships

Highly personalized, high-touch service in full-line stores.

Nordstrom, Inc. maintained its reputation for exceptional service, evidenced by its ranking in America's Best Customer Service 2025, where the Bricks-and-Mortar Retailers: Clothing, Department Stores category placed Nordstrom at rank 86.59 overall. Nordstrom Rack was ranked at 80.13 in its respective category. In the first quarter of 2025, Nordstrom saw a 3.3% increase in year-over-year foot traffic, outperforming rivals Saks Fifth Avenue and Neiman Marcus, which experienced declines of around 6%. Shopping assistants are known to bring items to customers and hand-deliver purchases around the cashier counter.

Automated, data-driven personalization through the digital platform.

Digital sales represented 36 percent of total sales for the fiscal year ended February 1, 2025. For the fourth quarter of that fiscal year, digital sales accounted for 38 percent of total sales. For October 2025, nordstrom.com generated online sales revenue of $178,729,916 across 43,488,349 sessions. Desktop devices finalized a large majority of these sales at 74%, with mobile web (excluding app usage) accounting for 26%. Data analytics is used to tailor rewards, with 91% of consumers indicating they are more likely to shop with brands that offer personalized offers. Furthermore, customers utilizing virtual styling services showed a 40% higher retention rate.

The Nordy Club loyalty program for rewards and status-based benefits.

The Nordy Club is central to fostering loyalty, with 77% of consumers more likely to stay loyal to brands with strong rewards programs. The program operates on a tiered structure based on annual spending. The fundamental reward conversion is 1,000 points equaling a $10 Nordstrom Note.

Tier Level	Annual Spend Threshold (Approximate)	Base Points Earned Per Dollar Spent	Key Benefit Examples
Member	$0 to $500	1 point	Early access to Anniversary Sale (2 days early)
Influencer	$2,000+	1 point (or 3 points with card)	Personal Double Points Days
Ambassador	$5,000+ (with card)	3 points	$300 on alterations

Cardmembers using the Nordstrom Visa® Credit Card earn up to 3 points per dollar spent at Nordstrom. Cardmembers also receive an extra 5 percent discount on all Nordstrom Rack purchases every day. For fiscal year 2024, gross profit margin increased partly due to lower loyalty promotions.

Self-service options via e-commerce and mobile application.

The digital platform offers self-service capabilities. For October 2025, the Average Order Value (AOV) on nordstrom.com was estimated between $225-250, with a conversion rate between 1.50-2.00%. Nordstrom employs AI-powered chatbots on its website and app for quick support on inquiries like product availability and order tracking. Nordstrom provides free standard shipping across the U.S. and Puerto Rico with no minimum purchase required for all customers, while Nordy Club members get free 2-day express shipping year-round.

Community engagement through in-store events and styling appointments.

Nordstrom, Inc. focuses on community connection through physical locations and events. The company opened 22 new Nordstrom Rack locations in 2024 and planned to open another 21 Rack locations in 2025, aligning with a national expansion strategy for the off-price banner, which is the largest source of new customers. Nordstrom Local service hubs are being converted into storefronts dedicated to personal styling, such as one subsequent to the fourth quarter-end that will reopen as a personal styling storefront. The brand offers lifestyle workshops for members to learn about styling and trends. Companies that actively seek and act on customer feedback see a 20% higher customer satisfaction rate.

Nordstrom, Inc. (JWN) - Canvas Business Model: Channels

You're mapping out the physical and digital footprint for Nordstrom, Inc. as of the latest reported figures near the end of 2025. Here's the breakdown of how Nordstrom, Inc. gets its products and services to you, grounded in the numbers from the fiscal year ended February 1, 2025.

The channel strategy is clearly bifurcated between the premium full-line experience and the value-focused off-price model, all stitched together by digital access points.

The physical store count as of the fiscal year end on February 1, 2025, shows a slight contraction in the full-line fleet but continued expansion in the off-price segment. The total physical footprint was 377 locations in the U.S..

Channel Type	Specific Format	Count (As of FYE Feb 1, 2025)	Contextual Data Point
Full-line Nordstrom department stores	Premium Experience	92	Full-year comparable sales increased 3.0 percent
Nordstrom Rack off-price stores	Value-Conscious Segment	277	Full-year comparable sales increased 4.7 percent
Nordstrom Local neighborhood service hubs	Service Hubs	6	One hub was closed subsequent to quarter-end for reopening as a personal styling storefront
Last Chance clearance stores	Clearance	2	Part of the total U.S. physical locations

The digital channels are a significant component of the overall reach. Digital sales were a substantial part of the business for the full fiscal year ended February 1, 2025.

• E-commerce platforms: Nordstrom.com and NordstromRack.com.
• Digital sales represented 36 percent of total sales for the fiscal year.
• Nordstrom.com serves customers in around 100 countries.

The mobile application is integrated into the service ecosystem, supporting shopping and the loyalty program. The company's overall revenue for the fiscal year ending February 1, 2025, was $15.01 Billion USD.

Nordstrom Local hubs are specifically designed to bring services closer to the customer, not to hold inventory. These hubs facilitate key omnichannel functions:

• Online order pickup.
• Personal styling appointments.
• Tailoring and alterations.

The entire interconnected model allows digital sales to be delivered to Nordstrom stores, Nordstrom Rack stores, or Nordstrom Local service hubs for pickup.

Nordstrom, Inc. (JWN) - Canvas Business Model: Customer Segments

You're mapping out the core customer base for Nordstrom, Inc. as of late 2025. The business model clearly targets distinct groups across its two main banners, which is reflected in the sales mix.

Affluent, fashion-conscious consumers seeking premium brands and service.

This segment drives the full-line Nordstrom banner. For fiscal year 2024 (ending February 1, 2025), the Nordstrom banner contributed approximately $9.29 billion in net sales. Full-year comparable sales for the Nordstrom banner increased 3.0 percent. These shoppers prioritize quality and luxury, often falling in the 25 to 54 age range, with a slight skew toward female shoppers.

Value-conscious shoppers looking for brand-name merchandise at a discount.

This group is the engine for Nordstrom Rack. In fiscal year 2024, the off-price segment contributed approximately $5.09 billion in net sales. Nordstrom executives call the Rack banner a growth driver, with full-year comparable sales increasing 4.7 percent for fiscal 2024. The strategy here is to use the Rack banner as the primary gateway for customer acquisition.

Digital-first customers who prioritize convenience and omnichannel flexibility.

Digital remains a significant channel, though its share can fluctuate. For the fiscal year ending February 1, 2025, digital sales represented 36 percent of total sales. However, in the first quarter of 2025, digital sales were 34 percent of total sales, a decrease from 36 percent the prior year. This shows that while digital is crucial, the in-store experience, especially at Rack, is seeing a relative uptick in importance.

Loyal Nordy Club members driving repeat purchases and high lifetime value.

The Nordy Club is central to retaining these high-value customers. Historically, the program boasted more than 10 million unique active rewards members, who spent 4X more and shopped 3X times more than non-members. The program is tiered based on annual spending:

• Member: Spend $0 to $500 per year.
• Insider: Spend $500 to $2,000 per year.
• Influencer: Spend $2,000 to $5,000 per year.
• Icon: Spend $15,000 or more per year.

Cardmembers earn 3 points per dollar spent, while non-cardmembers earn 1 point per dollar. Furthermore, Nordstrom is actively working to grow its private label penetration, which currently sits at about 8 percent of total revenue, with plans to nearly double that figure.

Younger, trend-aware shoppers targeted by the expanding Rack banner.

Nordstrom Rack is explicitly positioned to attract new, often younger, customers, including Millennials, by offering discounted merchandise. The success of this acquisition strategy is evident in the physical footprint expansion. Nordstrom ended the fiscal year with a total of 377 stores, which included 277 Nordstrom Rack stores. The company opened 23 new Rack locations in fiscal year 2024 and is planning 21 new openings in 2025, aiming for nearly 300 Rack stores by the end of 2025. A key metric here is the migration rate: 25 percent of Nordstrom Rack shoppers eventually move to make purchases at the full-line Nordstrom store.

Here's a quick look at the segment sales contribution from fiscal year 2024:

Customer Segment Focus	Banner	FY 2024 Net Sales Contribution	FY 2024 Comparable Sales Growth
Affluent/Premium	Nordstrom	Approx. $9.29 billion	3.0 percent
Value/Off-Price	Nordstrom Rack	Approx. $5.09 billion	4.7 percent

Finance: finalize the Q2 2025 customer acquisition cost breakdown by segment by next Tuesday.

Nordstrom, Inc. (JWN) - Canvas Business Model: Cost Structure

You're looking at the major outlays that keep Nordstrom, Inc.'s dual-banner, omnichannel machine running. Honestly, the cost structure reflects a high-touch service model combined with significant necessary tech spend.

High Selling, General, and Administrative (SG&A) expenses remain a key feature. For the third quarter of fiscal 2024, SG&A expenses represented 36.6% of net sales, driven by factors like higher labor costs and specific technology depreciation charges. Excluding certain non-recurring items in that quarter, adjusted SG&A was 36.2% of net sales.

The commitment to staying competitive means significant investment in supply chain and digital technology infrastructure is a recurring cost. Going forward, capital expenditure requirements are expected to range from 2.5% to 3.5% of net sales, focusing on technology and stores. Furthermore, the VP of Strategic Sourcing and Procurement is responsible for managing over $3.5 billion in annual non-merchandise spend, which directly impacts technology and service delivery models.

Cost of Goods Sold (COGS) reflects the inventory strategy across Nordstrom and Nordstrom Rack. For the fiscal year ending February 1, 2025, digital sales accounted for 36% of total sales. The strategic shift involves reducing the traditional wholesale assortment contribution from 85% down to a target of 50% by increasing drop-shipping and concession models, which alters the COGS profile.

The real estate and operating costs are substantial given the dual-store footprint. For the fiscal year 2024, the total lease cost, net, was $372 million, an increase from $346 million in 2023. Lease terms vary significantly: Nordstrom full-line stores typically have terms of 15 - 30 years, while Nordstrom Rack stores average approximately 10 years. The expansion of the value banner is a cost driver, with plans for 16 new Nordstrom Rack stores in fiscal year 2025.

Labor costs are a major component within SG&A, covering customer service, styling, and general store operations. Higher labor costs were explicitly cited as contributing to the increase in SG&A rate in the fourth quarter of 2024.

Here is a breakdown of key operational cost metrics:

• Q3 2024 SG&A as a percentage of net sales: 36.6%
• FY 2024 Total Lease Cost, net: $372 million
• FY 2024 Digital Sales as a percentage of total sales: 36%
• Planned Capital Expenditures range: 2.5% to 3.5% of net sales
• Annual non-merchandise spend managed by Sourcing: Over $3.5 billion

You can see how the fixed and variable costs stack up in the lease structure:

Lease Component (Fiscal Year 2024)	Amount (in millions)
Operating Lease Cost	$291
Variable lease cost	$97
Sublease income	($16)
Total lease cost, net	$372

The inventory cost structure is also evolving, moving away from a heavy reliance on owned inventory:

• Traditional wholesale assortment proportion target: Reduced to 50%
• Drop-shipping and concessions goal: Increase to offset wholesale reduction
• Nordstrom Rack store openings planned for FY 2025: 16

Nordstrom, Inc. (JWN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Nordstrom, Inc. brings in cash as of late 2025. It's a mix of high-end retail, off-price value, and financial services, which is pretty standard for a diversified department store operator.

The total annual revenue for fiscal year 2025 was approximately $15.02 billion. This number is the top-line figure that includes everything coming in the door.

The bulk of this comes from selling merchandise, which is broken down across the two main retail channels. Digital sales, meaning purchases made through Nordstrom.com and the mobile app, represented 36 percent of total sales for the fiscal year.

Here's a breakdown of the major revenue components based on the fiscal year 2025 figures, keeping in mind that the specific split between full-price and Rack retail sales revenue isn't always explicitly separated in the final reported total revenue line item:

Revenue Source	Amount (FY2025)	Notes
Total Annual Revenue	$15.02 billion	The overall top-line figure for the fiscal year.
Net Sales (Combined Retail)	$14.56 billion	This covers all retail sales from both banners and their respective digital channels.
Credit Card Revenue (Financial Services)	Approximately $0.45 billion	Calculated as 3% of total revenue ($15.02B 0.03).
Services Revenue (Alterations, Styling, etc.)	Approximately $0.0094 billion	The residual amount after subtracting Net Sales and Credit Card Revenue from Total Revenue.

Retail sales from the full-price Nordstrom stores and Nordstrom.com form the premium base of the revenue structure. For the fiscal year, the comparable sales growth for the Nordstrom banner was 3.0 percent.

The high-growth Nordstrom Rack segment is a major driver, focusing on off-price value. This segment showed strong momentum, with full-year comparable sales increasing by 4.7 percent for fiscal 2024, indicating its importance in the overall revenue mix.

Financial services, specifically credit card revenue, is a steady, high-margin contributor, which the prompt indicates is approximately 3 percent of total revenue. This revenue stream is generated through interest and fees from the Nordstrom credit card program.

Also feeding into the revenue stream are ancillary services. You see this in the direct customer offerings:

• Revenue from services like alterations and tailoring.
• Revenue generated through styling appointments and personal shopping services.
• Sales from gift card breakage (unredeemed balances).

To be fair, that services revenue number, calculated as the residual at under $10 million, shows that while important for customer loyalty, it's a very small fraction of the overall $15.02 billion in total revenue.

Finance: draft 13-week cash view by Friday.