Kelly Services, Inc. (KELYB): Business Model Canvas

In der dynamischen Welt der Personallösungen entwickelt sich Kelly Services, Inc. (KELYB) zu einem strategischen Kraftpaket, das die Art und Weise verändert, wie Unternehmen in verschiedenen Branchen mit Talenten in Kontakt treten. Durch die sorgfältige Erstellung eines umfassenden Business Model Canvas, das globale Rekrutierungsnetzwerke, fortschrittliche Technologieplattformen und innovative Personalstrategien umfasst, hat sich Kelly Services als zentraler Akteur im Humankapital-Ökosystem positioniert. Dieser tiefe Einblick in ihr Geschäftsmodell offenbart einen ausgefeilten Ansatz, der über die traditionelle Personalvermittlung hinausgeht und flexible, maßgeschneiderte Personallösungen bietet, die auf den komplexen Talentbedarf moderner Unternehmen eingehen.

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Wichtige Partnerschaften

Personalvermittlungsagenturen und Workforce-Management-Unternehmen

Kelly Services unterhält strategische Partnerschaften mit mehreren Workforce-Management-Plattformen und Personalnetzwerken weltweit.

Partnertyp	Anzahl der Partnerschaften	Geografische Abdeckung
Globale Personalnetzwerke	47	Nordamerika, Europa, Asien-Pazifik
Regionale Arbeitsplattformen	23	Vereinigte Staaten, Kanada, Großbritannien

Firmenkunden aus mehreren Branchen

Kelly Services bedient verschiedene Branchen durch umfassende Partnerschaftsstrategien.

• Fertigung: 38 % des Firmenkundenstamms
• Informationstechnologie: 22 % des Firmenkundenstamms
• Gesundheitswesen: 17 % des Firmenkundenstamms
• Finanzdienstleistungen: 12 % des Firmenkundenstamms
• Regierung/öffentlicher Sektor: 11 % des Firmenkundenstamms

Anbieter von Technologie- und Softwarelösungen

Kelly Services arbeitet mit Technologieplattformen zusammen, um die Möglichkeiten des Personalmanagements zu verbessern.

Technologiepartner	Integrationsfokus	Umsetzungsjahr
SAP SuccessFactors	Personalmanagement	2019
Arbeitstag	Humankapitalmanagement	2020
Oracle HCM Cloud	Talentakquise	2021

Bildungseinrichtungen für Talent Sourcing

Kelly Services unterhält strategische Beziehungen zu akademischen Institutionen zur Entwicklung der Talentpipeline.

• Hochschulpartnerschaften: 89 akademische Einrichtungen
• Community College-Kooperationen: 126 Institutionen
• Technische Schulungszentren: 54 Partnerschaften

Globale Rekrutierungsnetzwerke

Kelly Services nutzt internationale Rekrutierungsnetzwerke, um die Möglichkeiten zur Talentakquise zu erweitern.

Netzwerkregion	Anzahl der verbundenen Personalvermittler	Jährliches Platzierungsvolumen
Nordamerika	3.200 Personalvermittler	142.500 Vermittlungen
Europa	2.750 Personalvermittler	98.300 Vermittlungen
Asien-Pazifik	1.850 Personalvermittler	67.200 Vermittlungen

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Hauptaktivitäten

Temporäre und dauerhafte Arbeitsvermittlung

Im Jahr 2023 vermittelte Kelly Services 480.000 Zeitarbeitskräfte und Festangestellte in verschiedenen Branchen. Das Unternehmen erzielte mit Personaldienstleistungen einen Umsatz von 4,66 Milliarden US-Dollar.

Platzierungskategorie	Anzahl der Arbeiter	Umsatzbeitrag
Zeitarbeitskräfte	425,000	4,1 Milliarden US-Dollar
Festanstellung	55,000	560 Millionen Dollar

Talentakquise- und Rekrutierungsdienste

Kelly Services hat im Jahr 2023 2,3 Millionen Bewerbungen bearbeitet, mit einer Erfolgsquote bei der Kandidatenauswahl von 78 %.

• Nutzung digitaler Rekrutierungsplattformen
• KI-gestütztes Kandidaten-Matching
• Umfassende Prozesse zur Hintergrundüberprüfung

Beratung zum Personalmanagement

Workforce Consulting generierte im Jahr 2023 210 Millionen US-Dollar und betreute 3.200 Unternehmenskunden.

Beratungsdienst	Kundensegmente	Einnahmen
Strategische Personalplanung	Große Unternehmen	95 Millionen Dollar
Personaloptimierung	Mittelständische Unternehmen	115 Millionen Dollar

Qualifizierungs- und Entwicklungsprogramme

Kelly Services investierte 42 Millionen US-Dollar in Schulungsprogramme und qualifizierte im Jahr 2023 87.000 Arbeitnehmer weiter.

• Schulung von Technologiekompetenzen
• Professionelle Zertifizierungsprogramme
• Digitale Lernplattformen

Personallösungen für verschiedene Branchen

Kelly Services stellte Personallösungen in 15 Branchen bereit, wobei Technologie und Gesundheitswesen 45 % der Gesamtvermittlungen ausmachten.

Industriesektor	Platzierungsprozentsatz	Arbeitervolumen
Technologie	25%	108,000
Gesundheitswesen	20%	96,000
Herstellung	15%	72,000
Andere Sektoren	40%	204,000

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Schlüsselressourcen

Umfangreiche Kandidatendatenbank

Kelly Services unterhält eine Kandidatendatenbank mit etwa 3,5 Millionen potenziellen Arbeitskräften in verschiedenen Branchen (Stand 2023).

Datenbankmetrik	Menge
Gesamtzahl der Kandidatenprofile	3,5 Millionen
Geografische Abdeckung	USA, Kanada, Europa, Asien-Pazifik
Vertretene Branchen	Über 20 Berufskategorien

Fortschrittliche Technologieplattformen für die Personalbeschaffung

Kelly Services investiert jährlich 12,3 Millionen US-Dollar in Technologieinfrastruktur und digitale Rekrutierungsplattformen.

• KI-gestützte Kandidaten-Matching-Algorithmen
• Cloudbasierte Talentmanagementsysteme
• Screening-Technologien für maschinelles Lernen

Erfahrene HR- und Personalbeschaffungsexperten

Kelly Services beschäftigt weltweit 4.200 interne Personalbeschaffungsexperten.

Professionelle Kategorie	Anzahl der Mitarbeiter
HR-Spezialisten	2,100
Personalberater	1,600
Leitende Manager für die Talentakquise	500

Globale Betriebsinfrastruktur

Kelly Services ist in 9 Ländern mit 50 primären Betriebszentren tätig.

Starker Branchenruf und Markenbekanntheit

Kelly Services hat einen geschätzten Markenwert von 425 Millionen US-Dollar und verfügt über eine über 70-jährige kontinuierliche Marktpräsenz.

Markenmetrik	Wert
Markenwert	425 Millionen Dollar
Jahre im Geschäft	70+
Globales Marktranking	Top 5 Personalvermittlungsfirmen

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Wertversprechen

Flexible Personallösungen für Unternehmen

Kelly Services bietet Personallösungen für mehrere Branchen mit einem Jahresumsatz von 5,1 Milliarden US-Dollar im Jahr 2022. Das Unternehmen unterstützt jährlich etwa 440.000 Mitarbeiter durch befristete und dauerhafte Vermittlungsdienste.

Branchensegment	Abdeckung der Belegschaft	Jährliches Platzierungsvolumen
Informationstechnologie	23 % der Gesamtbelegschaft	101.200 Vermittlungen
Wissenschaft & Ingenieurwesen	18 % der Gesamtbelegschaft	79.200 Vermittlungen
Professionell & Industriell	59 % der Gesamtbelegschaft	259.600 Vermittlungen

Zugang zu qualifizierten Talenten in mehreren Sektoren

Kelly Services ist in 9 Ländern tätig und unterstützt die Talentakquise in über 20 Branchen mit speziellen Rekrutierungsstrategien.

• Abdeckung des Technologiesektors: 37 % des gesamten Fachkräftepools
• Abdeckung des Gesundheitssektors: 22 % des gesamten Fachkräftepools
• Abdeckung des Fertigungssektors: 19 % des gesamten Fachkräftepools

Kostengünstige Personal- und Rekrutierungsdienste

Durchschnittliche Kostensenkung für Kundenunternehmen: 27 % im Vergleich zu herkömmlichen Einstellungsmethoden. Effizienzquote bei der Rekrutierung: 84 % erfolgreiche Vermittlungen.

Servicetyp	Durchschnittliche Kosteneinsparungen	Platzierungserfolgsquote
Temporäre Personalvermittlung	32 % Kostenreduzierung	89%
Direktvermietung	22 % Kostenreduzierung	79%

Maßgeschneiderte Workforce-Management-Strategien

Kelly Services bietet maßgeschneiderte Personallösungen mit 475 Millionen US-Dollar in Technologie- und Rekrutierungsplattformen investiert für 2022.

Schnelle und effiziente Prozesse zur Talentakquise

Durchschnittliche Einstellungszeit: 14 Tage, im Vergleich zum Branchenstandard von 28 Tagen. Effizienz der digitalen Plattform: 92 % Übereinstimmungsgenauigkeit der Kandidaten.

• Online-Talentpool: 1,2 Millionen vorab geprüfte Kandidaten
• KI-gesteuerte Matching-Technologie verkürzt den Rekrutierungszyklus um 40 %
• Engagement auf der digitalen Plattform: 98 % Antwortquote der Kandidaten

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Kundenbeziehungen

Persönliche Personalberatung

Kelly Services bietet maßgeschneiderte Rekrutierungslösungen mit den folgenden Merkmalen:

Beratungstyp	Engagement-Level	Kundensegmente
Professionelle Personalbesetzung	High-Touch-Beratung	Fortune-500-Unternehmen
Technische Rekrutierung	Spezialisierte Beratung	Technologie- und Ingenieurbüros
Industrielle Personalvermittlung	Gezielte Personallösungen	Produktions- und Logistiksektoren

Kontinuierliche Unterstützung beim Talentmanagement

Kelly Services bietet umfassende Talentmanagement-Dienstleistungen:

• Kontinuierliches Kandidatenscreening
• Leistungsüberwachung
• Verfolgung der Kompetenzentwicklung
• Strategien zur Personaloptimierung

Digitale Plattform für die Interaktion zwischen Kandidaten und Kunden

Plattformfunktion	Benutzerzugänglichkeit	Jährliche digitale Interaktionen
Online-Jobportal	24/7-Zugang	3,2 Millionen
Mobile Anwendung	Smartphone-kompatibel	1,8 Millionen Downloads
Virtuelle Rekrutierungsveranstaltungen	Globale Beteiligung	475 Veranstaltungen jährlich

Regelmäßige Leistungs- und Zufriedenheitsverfolgung

Wichtige Leistungskennzahlen:

• Kundenzufriedenheitsrate: 92 %
• Erfolg bei der Kandidatenvermittlung: 87 %
• Durchschnittliche Kundenbindung: 4,3 Jahre

Dedizierte Kontoverwaltungsdienste

Kontoverwaltungsebene	Serviceabdeckung	Zugewiesene Spezialisten
Unternehmensebene	Umfassende Unterstützung	Dedizierte Account Manager
Mittleres Marktsegment	Maßgeschneiderte Rekrutierungslösungen	Spezialisierte Teamunterstützung
Kleinunternehmenssegment	Flexible Engagement-Modelle	Gemeinsames Ressourcenmanagement

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Kanäle

Online-Stellenvermittlungsplattformen

Kelly Services nutzt mehrere Online-Stellenvermittlungsplattformen mit der folgenden digitalen Reichweite:

Plattform	Aktive Stellenangebote	Monatliche einzigartige Besucher
Tatsächlich	3.742 Stellenangebote	1,2 Millionen
LinkedIn	2.985 Stellenausschreibungen	875,000
Monster.com	1.653 Stellenangebote	425,000

Unternehmenswebsite und Rekrutierungsportale

Website-Metriken von Kelly Services:

• Jährlicher Website-Traffic: 4,2 Millionen einzelne Besucher
• Online-Bewerbungseinreichungen: 127.500 pro Quartal
• Mobile Bewerbungsquote: 62 % aller Bewerbungen

Direktvertriebsteam

Zusammensetzung und Leistung des Vertriebsteams:

Verkaufskategorie	Anzahl der Vertreter	Durchschnittlicher Jahresumsatz pro Vertreter
Unternehmensverkauf	187	1,4 Millionen US-Dollar
Verkauf von Kleinunternehmen	293	$675,000

Professionelle Networking-Sites

Statistiken zum professionellen Networking-Engagement:

• LinkedIn-Follower: 243.000
• Professionelle Netzwerkverbindungen: 412.000
• Durchschnittliche monatliche Engagement-Rate: 4,7 %

Branchen-Rekrutierungsveranstaltungen

Daten zur Teilnahme an Rekrutierungsveranstaltungen:

Ereignistyp	Jährliche Veranstaltungen	Interaktionen mit Kandidaten
Virtuelle Karrieremessen	42	18.750 Kandidaten
Persönliche Karrierekonferenzen	27	12.500 Kandidaten
Branchenspezifische Networking-Events	36	9.800 Kandidaten

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Kundensegmente

Große Unternehmen

Kelly Services betreut ab 2023 95 % der Fortune-100-Unternehmen. Jahresumsatz mit großen Unternehmenskunden: 1,2 Milliarden US-Dollar.

Unternehmenssegment	Kundenanzahl	Jährliche Ausgaben
Fortune-100-Unternehmen	95	$1,200,000,000
Fortune-500-Unternehmen	278	$850,000,000

Kleine und mittlere Unternehmen

Kelly Services unterstützt rund 15.000 kleine und mittlere Unternehmen in ganz Nordamerika.

• Durchschnittlicher Vertragswert: 75.000 $
• Gesamtumsatz des KMU-Segments: 1,125 Milliarden US-Dollar
• Typische Vertragsdauer: 6-18 Monate

Fertigungs- und Industriesektoren

Die Fertigung macht 42 % des Gesamtumsatzes von Kelly Services mit Personallösungen aus.

Industrieller Teilsektor	Marktanteil	Jahresumsatz
Automobilbau	18%	$420,000,000
Elektronikfertigung	12%	$280,000,000
Allgemeine Fertigung	12%	$280,000,000

Gesundheits- und Technologiebranche

Kombinierter Umsatz im Gesundheits- und Technologiesektor: 680 Millionen US-Dollar im Jahr 2023.

• Lösungen für Arbeitskräfte im Gesundheitswesen: 420 Millionen US-Dollar
• Lösungen für Technologiemitarbeiter: 260 Millionen US-Dollar
• Vermittlungsquote spezialisierter Talente: 87 %

Professionelle Serviceorganisationen

Das Segment der professionellen Dienstleistungen erwirtschaftet einen Jahresumsatz von 520 Millionen US-Dollar.

Professioneller Servicetyp	Kundenstamm	Jahresumsatz
Beratungsunternehmen	2,300	$240,000,000
Juristische Dienstleistungen	1,750	$180,000,000
Finanzdienstleistungen	1,500	$100,000,000

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Kostenstruktur

Vergütung und Zusatzleistungen für Mitarbeiter

Gesamtaufwand für Mitarbeitervergütungen für Kelly Services im Jahr 2022: 1,58 Milliarden US-Dollar

Ausgabenkategorie	Betrag (2022)
Gehälter und Löhne	1,29 Milliarden US-Dollar
Leistungen an Arbeitnehmer	290 Millionen Dollar
Lohnsteuern	78 Millionen Dollar

Technologie- und Infrastrukturinvestitionen

Technologieinvestitionen für 2022: 45,2 Millionen US-Dollar

• Cloud-Computing-Infrastruktur: 18,6 Millionen US-Dollar
• Cybersicherheitssysteme: 12,4 Millionen US-Dollar
• Entwicklung digitaler Plattformen: 14,2 Millionen US-Dollar

Ausgaben für Marketing und Geschäftsentwicklung

Gesamte Marketingausgaben im Jahr 2022: 37,5 Millionen US-Dollar

Marketingkanal	Ausgaben
Digitales Marketing	22,3 Millionen US-Dollar
Messeteilnahme	8,7 Millionen US-Dollar
Verkaufssicherheiten	6,5 Millionen Dollar

Rekrutierungs- und Auswahlprozesse

Rekrutierungskosten pro Einstellung: 4.129 $

• Kosten für die Hintergrundüberprüfung: 275 USD pro Kandidat
• Bewertungs- und Screening-Technologie: 1,2 Millionen US-Dollar pro Jahr
• Abonnements für die Rekrutierungsplattform: 780.000 US-Dollar

Betriebsgemeinkosten und Verwaltungskosten

Gesamtverwaltungskosten im Jahr 2022: 214,6 Millionen US-Dollar

Kostenkategorie	Betrag
Büromiete und Nebenkosten	89,3 Millionen US-Dollar
Professionelle Dienstleistungen	62,5 Millionen US-Dollar
Versicherung und Compliance	41,2 Millionen US-Dollar
Allgemeine Verwaltungskosten	21,6 Millionen US-Dollar

Kelly Services, Inc. (KELYB) – Geschäftsmodell: Einnahmequellen

Gebühren für die Vermittlung von Zeitarbeitskräften

Für das Geschäftsjahr 2022 meldete Kelly Services einen Zeitarbeitsumsatz von 4,81 Milliarden US-Dollar. Das Unternehmen generiert Einnahmen durch Vermittlungsgebühren für Zeit- und Vertragsarbeiter in verschiedenen Branchen.

Branchensegment	Umsatzbeitrag
Wissenschaft, Ingenieurwesen, Technologie	1,24 Milliarden US-Dollar
Industriell	1,67 Milliarden US-Dollar
Unternehmensdienstleistungen	1,12 Milliarden US-Dollar
Andere professionelle Dienstleistungen	680 Millionen Dollar

Ständige Rekrutierungskommissionen

Kelly Services generiert Rekrutierungsprovisionen durch Festanstellungsdienste und erwirtschaftet im Jahr 2022 einen geschätzten Umsatz von 210 Millionen US-Dollar.

• Die Gebühren für die Direkteinstellung liegen zwischen 15 und 25 % des Jahresgehalts des Bewerbers
• Durchschnittliche Provision pro erfolgreicher Platzierung: 8.500 $

Beratungsdienste für das Personalmanagement

Der Umsatz mit Beratungsdienstleistungen belief sich im Jahr 2022 auf rund 156 Millionen US-Dollar und konzentrierte sich auf strategische Personallösungen.

Art der Beratungsdienstleistung	Jahresumsatz
Strategische Personalplanung	62 Millionen Dollar
Beratung zur Talentakquise	54 Millionen Dollar
Personaloptimierung	40 Millionen Dollar

Einnahmen aus Schulungs- und Entwicklungsprogrammen

Die Einnahmen aus Schulungsprogrammen beliefen sich im Jahr 2022 auf insgesamt 45 Millionen US-Dollar und bieten Kompetenzentwicklung und professionelle Schulungsdienste.

Gebühren für digitale Plattform- und Technologiedienste

Die Einnahmen aus digitalen Dienstleistungen erreichten im Jahr 2022 98 Millionen US-Dollar, einschließlich technologiegestützter Personalbeschaffungs- und Rekrutierungsplattformen.

Kategorie „Digitaler Dienst“.	Einnahmen
Online-Rekrutierungsplattform	42 Millionen Dollar
Workforce-Management-Technologie	36 Millionen Dollar
Digitales Talentscreening	20 Millionen Dollar

Kelly Services, Inc. (KELYB) - Canvas Business Model: Value Propositions

You're looking at how Kelly Services, Inc. delivers value to its clients as of late 2025. It's about providing the right people, in the right specialized areas, at the right time, which is crucial when the macroeconomic environment is shifting, as seen in the Q3 2025 revenue decline of 9.9% year-over-year to $935.0 million.

Access to specialized, high-demand talent in science, engineering, and technology (SET).

Kelly Services, Inc. provides expertise in connecting talent for complex technical roles. This value proposition is supported by the company's focus on high-demand areas like AI talent solutions amid a sluggish labor market. You can see the mixed performance in this area in the recent results:

• The Science, Engineering & Technology (SET) segment experienced a consistent rate of decline in underlying revenue in the third quarter of 2025.
• In the second quarter of 2025, the reported revenue for the SET segment rose 19.4%, but organically, it was down 8.5%.
• Hiring trends for Engineering in 2025 point to high demand for roles like semiconductor engineers, robotics experts, and advanced manufacturing professionals.

Scalable K-12 staffing solutions for reliable classroom coverage.

The Education segment is a resilient area for Kelly Services, Inc., showing consistent positive momentum even when other segments face headwinds. This is your value proposition for reliable classroom coverage:

• The Education segment showed growth in Q3 2025.
• Specifically, Q3 2025 revenue for the Education segment grew 0.9% year-over-year.
• For the second quarter of 2025, the Education business saw revenue increase 5.6% on a reported basis and 5.1% organically.

Workforce outsourcing and consulting (OCG) to manage complex talent supply chains.

Through its OCG services, Kelly Services, Inc. helps manage broader talent needs, which is part of the Enterprise Talent Management (ETM) division. The focus here is on scaling higher-margin solutions. The company is committed to scaling services like Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) solutions, which typically offer margins in the 15-20% range. Still, the ETM segment saw a modest decline in Q3 2025 revenue.

Here's a quick look at how the key segments performed in Q3 2025 compared to the prior year:

Segment	Q3 2025 Revenue Change (Reported)	Q3 2025 Underlying Trend
Education	Not specified	Growth
Science, Engineering & Technology (SET)	Not specified	Consistent rate of decline
Enterprise Talent Management (ETM)	Not specified	Modest decline

Flexibility for customers to align workforce size with demand shifts.

Kelly Services, Inc. offers the ability to adjust staffing levels to match fluctuating client demand. This is evident in how clients manage their workforce in the current environment. The underlying revenue decline of approximately 2.0% in Q3 2025, when excluding discrete impacts from federal contractors and large customers, is noted as being in line with industry performance, suggesting clients are taking a measured approach to hiring. You can quickly scale up or down the team you need for revolving projects.

Global reach with local market expertise for talent solutions.

Kelly Services, Inc. has a broad footprint, which allows for local expertise backed by global scale. The company connects over 400,000 people with work annually. This reach spans across 30 countries for general staffing, and its Managed Service Provider solutions are available in 70 countries. You can access tailored solutions by visiting your country's specific website. Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYB) - Canvas Business Model: Customer Relationships

Dedicated account management for large, strategic customers is paramount, especially as Kelly Services navigates a dynamic operating environment where Q3 2025 revenue saw a 9.9% year-over-year decrease, partially due to reduced demand from certain large customers. The focus on high-touch relationships is evident in resilient areas; for instance, the Education segment, which relies on strong local ties, delivered organic revenue growth of 6.3% in Q1 2025.

The high-touch, consultative approach is most pronounced in complex contracts like Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) solutions, areas management is scaling due to their higher profitability. These specialized services typically offer gross margins in the range of 15-20%. Kelly Services is actively working to enhance execution and agility to drive profitable growth, as stated by the new CEO in Q3 2025.

The long-term partnership focus is clearly exemplified by KellyOCG + Sevenstep. This division received the Morton Long-Term Partnership Award at the 2025 TIARA Talent Solutions Awards - US, recognizing a relationship spanning at least five years.

This specific, award-winning RPO relationship is with a Fortune 10 global healthcare enterprise and has been active since 2019. The scope of this partnership is substantial, supporting the client across 25 business segments and three brands, and handling approximately 10,000 hires annually. Furthermore, KellyOCG + Sevenstep ranked No. 1 in size of deal and third overall out of 58 providers evaluated in HRO Today's 2025 RPO Baker's Dozen Customer Satisfaction Ratings, based on feedback from 335 client companies.

Here's a snapshot of the scale and recognition associated with Kelly Services' high-touch consultative offerings as of late 2025:

Metric	Value	Context
RPO Baker's Dozen Overall Rank (2025)	3rd	Out of 58 providers evaluated
RPO Baker's Dozen Size of Deal Rank (2025)	No. 1	In the HRO Today survey
Healthcare Client Annual Hires Handled (Example)	10,000	For the Fortune 10 healthcare enterprise
Client Segments Supported (Example)	25	Across 3 brands for the healthcare client
Typical RPO/MSP Margin Range	15-20%	Target margin for higher-margin services

Digital self-service tools are being integrated to enhance both client and worker experience, supporting the goal of making work accessible. Kelly Services connects over 400,000 people to work annually, a process increasingly supported by technology. The company is embedding AI contextually into the actual Software as a Service (SaaS) applications used daily, such as Bullhorn or Workday, moving beyond a separate AI website interface. This modernization effort aims to streamline processes that previously consumed significant recruiter time; for example, recruiters were spending over 60% of their time in Outlook before system rationalization. To give you a sense of industry preference, research indicates that 60% of customers opt for self-service tools for simple tasks over speaking with live representatives.

• AI interface named 'Grace' built internally to support employees.
• AI-driven tools are projected to reduce hiring time by approximately 20%.
• Kelly Services connects over 400,000 individuals with employment opportunities annually.

Kelly Services, Inc. (KELYB) - Canvas Business Model: Channels

You're looking at how Kelly Services, Inc. gets its specialized talent solutions and services to clients across the globe. The channels here are less about a single storefront and more about a vast, interconnected operational footprint and digital presence.

The global network of physical and virtual offices/operations spans more than 40 countries, covering the Americas, AsiaPacific, Europe, the Middle East, and Africa. The company's head office remains in Troy, Michigan, USA. This physical presence supports a massive scale, connecting over 400,000 people with work every year.

Kelly Services structures its delivery through specialized business units, which act as distinct channels for different client needs. The company operates through Professional & Industrial, Science, Engineering & Technology (SET), Education, and Outsourcing & Consulting (OCG). Here's a look at the revenue scale and profitability metrics for the most detailed segments as of the third quarter of 2025:

Business Segment Channel	Q3 2025 Revenue (USD Millions)	Reported YoY Revenue Change (Q2 2025)	Gross Profit Margin (Q2 2025)
Total Company	935.00	-9.9% (Q3 2025) / 4.2% (Q2 2025 Reported)	20.5% (Q2 2025)
Science, Engineering & Technology (SET)	Data not isolated for Q3 2025	-8.5% (Organic, Q2 2025)	25.6%
Education	Showed growth of 0.9% (Q3 2025)	5.6% (Reported, Q2 2025)	14.4%
Enterprise Talent Management (ETM)	Showed decline (Q3 2025)	-5.1% (Organic, Q2 2025)	N/A

The KellyOCG (Outsourcing & Consulting Group) channel focuses on enterprise solutions, managing the entire talent supply chain for large clients. This group, operating as KellyOCG + Sevenstep for permanent hiring outsourced solutions, is a major player in this space.

• KellyOCG + Sevenstep ranked No. 3 overall out of 58 providers evaluated in HRO Today's 2025 RPO Baker's Dozen Customer Satisfaction Ratings.
• The business ranked No. 1 in size of deal in the same 2025 survey.
• The 2025 HRO Today survey was completed by 335 client companies.
• KellyOCG maintains four regional delivery centers to support its Managed Service Provider (MSP) programs and enact economies of scale.
• KellyOCG was named a Leader on Everest Group's 2025 PEAK Matrix for both Contingent Workforce Management (CWM) / MSP and Services Procurement / Statement of Work (SOW).

Digital job boards and proprietary talent platforms form the crucial virtual layer of Kelly Services' channels. While specific public metrics on digital job board traffic aren't detailed in the latest reports, the company relies on proprietary technology, such as the Talent Unbounded consulting service and Sevayo Insights data integration and predictive analytics technology, to connect talent and drive strategies within its OCG solutions. The company is actively focused on technology modernization and process efficiencies to enhance these digital delivery methods.

Finance: review the Q4 2025 outlook for revenue decline projections by Friday.

Kelly Services, Inc. (KELYB) - Canvas Business Model: Customer Segments

You're looking at who Kelly Services, Inc. is actually selling to right now, late in 2025. It's not a single group; it's a mix of big corporations needing complex outsourcing and specialized talent in niche fields. Honestly, the recent results show some segments are holding up better than others in this market.

The company's focus remains on its specialty areas, which are the Science, Engineering & Technology (SET), Education, and the Outsourcing & Consulting Group (OCG) areas, which handle those large enterprise needs like Managed Service Provider (MSP) and Recruitment Process Outsourcing (RPO) services. The general staffing side, which often serves small-to-midsize businesses (SMBs) with temporary needs, is part of the broader mix, though the recent financial focus has been on the specialties.

Here's a quick look at how the key segments performed in the third quarter of 2025, based on the latest reported figures:

Customer Segment Focus Area	Q3 2025 Reported Revenue Change (YoY)	Q3 2025 Underlying Revenue Change (YoY)	Key Metric/Context
Enterprise Talent Management (ETM)	-13.1% Decline	-1.9% Decline	Staffing services revenue within ETM declined 16.4%.
Science, Engineering & Technology (SET)	-9.0% Decline	Decline (Rate not specified for underlying)	SET segment gross profit margin was 25.6% in Q2 2025.
Education (K-12/Higher Ed)	+0.9% Growth	Growth (Rate not specified for underlying)	Education segment reported growth of 5.6% in Q2 2025.
Large Enterprise/Government Contracts	Part of Total Revenue Decline	N/A	Discrete impacts from U.S. federal government contractors and three large private sector customers totaled approximately 8% of the year-over-year revenue decline.
Talent Solutions (Part of OCG/RPO/MSP)	N/A	-1.4% Decline	Recruitment Process Outsourcing gross profit was 19.4 (Implied unit, likely a percentage or index point).

The reliance on large customers is clear, but it also introduces volatility. Discrete impacts from reduced demand from U.S. federal government contractors and from three large private sector customers drove approximately 8% of the year-over-year revenue decline in Q3 2025. This shows a concentration risk in that part of the customer base.

For the high-skill sectors, the picture is mixed, but the focus remains there. You can see the segment performance in the table above, but to be fair, the SET segment, while declining in Q3 2025, showed the strongest reported growth in Q2 2025 at 19.4%, largely due to the MRP acquisition.

The Education segment is a consistent performer, showing modest growth in Q3 2025, continuing a streak. In the preceding quarter (Q2 2025), this segment saw reported and organic growth of 5.6% and 5.3%, respectively. This contrasts sharply with the overall company organic revenue decline of 3.3% in Q2 2025.

For the broader professional and industrial staffing needs, which often serve SMBs, the performance is bundled into the ETM segment, which experienced a significant reported revenue drop of 13.1% in Q3 2025. The company is actively managing this by focusing on expense optimization.

Kelly Services, Inc. connects more than 400,000 people with work every year through its network. This scale suggests a massive underlying customer base, even if the largest revenue drivers are concentrated in the enterprise and government sectors.

• The Education segment achieved a 90% fill rate overall in Q3 2025.
• The company maintained a quarterly cash dividend of 7.5 cents per share through Q3 2025.
• Adjusted EBITDA margin for the company overall was 1.8% in Q3 2025.
• For the first nine months of 2025, total revenue was $3.2 billion.

Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYB) - Canvas Business Model: Cost Structure

You're looking at the cost side of Kelly Services, Inc. (KELYB) as of late 2025, focusing on the third quarter results. The cost structure is heavily influenced by direct labor and associated costs, but significant non-cash charges and ongoing optimization efforts are shaping the current picture.

Cost of Services is definitely the largest component of the cost base. For the third quarter of 2025, this figure stood at $741.0 million. This line item primarily represents the direct costs associated with delivering talent solutions, such as wages and benefits for temporary and contract employees.

Selling, General, and Administrative (SG&A) expenses are under active management. Reported SG&A expenses for Q3 2025 were $194.4 million, which represented a decrease of $24.6 million, or 11.2%, compared to the prior year period. On an adjusted basis, which strips out certain one-time items, the SG&A expenses saw a year-over-year decline of 9.7%. This reduction reflects momentum on structural and volume-related cost optimization efforts.

The third quarter of 2025 included a significant non-cash goodwill impairment charge of $102.0 million. This charge was related to reduced demand, the integration of the Motion Recruitment Partners, LLC ("MRP") and Softworld acquisitions within the Science, Engineering & Technology (SET) segment, and realignment within that same segment. This single item drove the reported operating loss for the quarter.

Here's a quick look at how reported and adjusted SG&A compare, showing the impact of specific charges:

Metric	Amount (Q3 2025)	Year-over-Year Change (Adjusted Basis)
Reported SG&A Expenses	$194.4 million	-11.2% (Decrease)
Adjusted SG&A Decline	N/A	-9.7%
Non-Cash Goodwill Impairment	$102.0 million	Included in Reported Loss
Valuation Allowance on Deferred Tax Assets	$69.7 million	Included in Reported Loss

The pursuit of efficiency is tied directly to strategic investments and restructuring activities. Kelly Services, Inc. is actively working to manage costs associated with its evolving operating model. These efforts include:

• Technology investment and modernization costs, including leveraging Artificial Intelligence to drive process efficiencies.
• Integration and realignment costs from recent acquisitions, such as MRP, which are critical to realizing full value.
• Charges recognized in the quarter related to realignment and acquisition integration totaled $4.7 million.

The push for efficiency is evident across segments, though not uniformly. For instance, while expenses increased in the Education segment to support its revenue growth, expenses decreased across the rest of the company as part of the optimization drive. The SET segment expanded margins by 60 basis points year-over-year due to its expense optimization efforts, even with lower gross profit.

The company's reported loss per share of $4.26 in Q3 2025 included the impact of both the goodwill impairment and a $69.7 million valuation allowance established against deferred tax assets, both non-cash items excluded from adjusted results. Finance: draft 13-week cash view by Friday.

Kelly Services, Inc. (KELYB) - Canvas Business Model: Revenue Streams

You're looking at how Kelly Services, Inc. (KELYB) actually brings in the money as of late 2025. It's all about the mix of talent solutions they provide, and honestly, the numbers show a company navigating some tough demand environments while leaning on specific growth areas.

The top-line number for the first nine months of 2025 is clear: Kelly Services generated total Revenue from services of $3.2 billion (specifically, $3,140.7 million for the 39-week period ended September 28, 2025). This represented a 1.9% increase compared to the same period in 2024, largely due to the May 2024 acquisition of Motion Recruitment Partners (MRP). On an organic basis, revenue was actually down 4.2% for those nine months.

The way this revenue breaks down by the type of service is where you see the core of the business model. While we don't have the full nine-month breakdown across all three segments (ETM, SET, Education) for every service type, the data for the Enterprise Talent Management (ETM) segment gives us a concrete look at how they monetize different offerings:

Revenue Stream Component (ETM Segment - 9 Months 2025)	Revenue (In millions of dollars)
Total ETM Revenue from Services	$1,542.1
Temporary Staffing Placements (ETM Staffing)	$800.4
Outsourcing & Consulting Services (ETM Services)	$362.5
Outcome-based Services	$371.9
Permanent Placement Fees (ETM)	$7.3

This ETM breakdown shows that traditional temporary staffing placements are still the largest single component within that segment, bringing in $800.4 million for the first nine months.

When you look specifically at fees from permanent placement and direct-hire services, the total for the first quarter of 2025 was $11.5 million, up 43.2% from $8.0 million in Q1 2024. The ETM segment alone contributed $7.3 million to this in the first nine months of 2025.

The Outsourcing & Consulting Group (OCG) contracts, which include Managed Service Provider (MSP) and Recruitment Process Outsourcing (RPO) work, are represented in the data by the 'Services' line item, which totaled $362.5 million in the ETM segment for the nine-month period. Management also specifically highlighted growth in 'payroll process outsourcing in ETM' during Q2 2025, showing this area is a focus for revenue generation.

The Education segment is definitely a bright spot, showing continued growth even as other areas faced headwinds. For the third quarter of 2025, this segment posted a reported revenue growth of 0.9% year-over-year. Looking back, Q2 2025 saw reported growth of 5.6%, and Q1 2025 saw reported growth of 6.6%. This segment's resilience is a key part of the revenue story for Kelly Services, Inc. in 2025. You should track the Education segment's organic growth rate closely, as it's one of the few areas showing positive momentum.

Here's a quick look at the segment revenue performance for Q3 2025, which impacts the overall revenue mix:

• Enterprise Talent Management (ETM) segment revenue declined 13.1% year-over-year in Q3 2025.
• Science, Engineering & Technology (SET) segment revenue declined 9.0% year-over-year in Q3 2025.
• Education segment revenue grew 0.9% year-over-year in Q3 2025.

Finance: draft a sensitivity analysis on the impact of a further 5% organic decline in ETM revenue for the full year 2025 by next Tuesday.