The Kraft Heinz Company (KHC): Business Model Canvas

In der dynamischen Welt der globalen Lebensmittelproduktion gilt The Kraft Heinz Company als kulinarisches Kraftpaket, das meisterhaft bekannte Marken mit strategischer Innovation verbindet. Mit einem bemerkenswerten Portfolio, das beliebte bekannte Namen wie Kraft, Heinz und Oscar Mayer umfasst, hat dieser multinationale Konzern sorgfältig ein Geschäftsmodell entwickelt, das die komplexe Lebensmittelherstellung in ein optimiertes, verbraucherorientiertes Ökosystem verwandelt. Von bauernhoffrischen Zutaten bis hin zu hochmodernen Vertriebskanälen hat Kraft Heinz neu gedacht, wie Lebensmittelmarken gleichzeitig Komfort, Qualität und globale Reichweite bieten können, und so einen faszinierenden Plan für den Erfolg der modernen Lebensmittelindustrie geschaffen.

The Kraft Heinz Company (KHC) – Geschäftsmodell: Wichtige Partnerschaften

Agrarlieferanten für Rohzutaten

Kraft Heinz bezieht landwirtschaftliche Zutaten von mehreren globalen Lieferanten:

Zutatenkategorie	Jährliches Beschaffungsvolumen	Wichtige Lieferanten
Tomaten	375.000 Tonnen	Morning Star Company, Rotes Gold
Weizen	250.000 Tonnen	Cargill, ADM
Milchprodukte	180.000 Tonnen	Milchbauern von Amerika, Dean Foods

Globale Lebensmittelhändler und Einzelhändler

Zu den wichtigsten Vertriebspartnerschaften gehören:

• Walmart – 20,6 Milliarden US-Dollar Jahresumsatz
• Kroger – 15,3 Milliarden US-Dollar Jahresumsatz
• Amazon – 8,7 Milliarden US-Dollar Jahresumsatz
• Costco – 6,5 Milliarden US-Dollar Jahresumsatz

Verpackungs- und Logistikunternehmen

Partner	Servicetyp	Jährlicher Vertragswert
Sealed Air Corporation	Verpackungslösungen	125 Millionen Dollar
UPS	Logistikverteilung	350 Millionen Dollar
FedEx	Fracht und Versand	275 Millionen Dollar

Technologie- und Innovationspartner

• IBM – Initiativen zur digitalen Transformation
• SAP – Unternehmensressourcenplanung
• Microsoft – Cloud-Computing-Dienste

Nachhaltigkeits- und Agrarforschungseinrichtungen

Institution	Forschungsschwerpunkt	Jährliche Investition
World Wildlife Fund	Nachhaltige Landwirtschaft	5,2 Millionen US-Dollar
Universität von Kalifornien, Davis	Agrarinnovation	3,8 Millionen US-Dollar

The Kraft Heinz Company (KHC) – Geschäftsmodell: Hauptaktivitäten

Herstellung und Verarbeitung von Lebensmitteln

Kraft Heinz betreibt ab 2023 weltweit 69 Produktionsstätten. Das Unternehmen produziert über 200 Marken in verschiedenen Lebensmittelkategorien.

Produktionsstandort	Anzahl der Einrichtungen	Primäre Produktkategorien
Vereinigte Staaten	42	Gewürze, Käse, Tiefkühlkost
Kanada	9	Saucen, Milchprodukte
Internationale Märkte	18	Verschiedene Lebensmittelkategorien

Markenentwicklung und Marketing

Kraft Heinz investierte im Jahr 2022 635 Millionen US-Dollar in Werbe- und Marketingausgaben.

• Budget für digitales Marketing: 245 Millionen US-Dollar
• Traditionelle Medienwerbung: 390 Millionen US-Dollar
• Globale Marketingmitarbeiter: Ungefähr 1.200 Fachleute

Forschung und Produktinnovation

Jährliche F&E-Ausgaben: 127 Millionen US-Dollar im Jahr 2022.

Innovationsschwerpunkte	Investitionsprozentsatz
Pflanzliche Alternativen	35%
Gesundheits- und Wellnessprodukte	25%
Nachhaltigkeit bei der Verpackung	20%
Digitale Produktentwicklung	20%

Supply-Chain-Management

Gesamtbetriebskosten der Lieferkette: 2,3 Milliarden US-Dollar im Jahr 2022.

• Größe des Beschaffungsteams: 350 Fachleute
• Anzahl globaler Lieferanten: 4.500
• Nachhaltige Beschaffungsinitiativen: 62 % der landwirtschaftlichen Zutaten

Globaler Vertrieb und Verkauf

Das Vertriebsnetz umfasst 190 Länder mit einem Jahresumsatz von 26,04 Milliarden US-Dollar im Jahr 2022.

Region	Umsatzerlöse	Vertriebszentren
Nordamerika	19,5 Milliarden US-Dollar	85
Europa	3,2 Milliarden US-Dollar	22
Internationale Märkte	3,34 Milliarden US-Dollar	35

The Kraft Heinz Company (KHC) – Geschäftsmodell: Schlüsselressourcen

Starkes Markenportfolio

Die Kraft Heinz Company besitzt 37 ikonische Marken über mehrere Lebensmittelkategorien hinweg.

Markenkategorie	Anzahl der Marken	Globale Marktpräsenz
Gewürze	12	Über 200 Länder
Käse & Milchprodukte	8	Über 150 Länder
Fleisch & Proteine	5	Über 100 Länder

Produktionsanlagen

Die globale Fertigungspräsenz umfasst: 67 Produktionsstätten auf mehreren Kontinenten.

Region	Anzahl der Einrichtungen
Nordamerika	42
Europa	15
Asien-Pazifik	7
Lateinamerika	3

Vertriebsnetz

Umfangreiche Vertriebsinfrastruktur mehrere Kanäle:

• Lebensmitteleinzelhandel
• Großhändler
• E-Commerce-Plattformen
• Gastronomiebranche

Geistiges Eigentum

Das proprietäre Portfolio umfasst Über 1.200 eingetragene Marken und Über 500 einzigartige Lebensmittelrezepte.

Belegschaft

Gesamtzahl der Mitarbeiter: 38.000 Mitarbeiter weltweit ab 2023.

Beschäftigungskategorie	Prozentsatz
Herstellung	55%
Verkäufe & Marketing	22%
Forschung & Entwicklung	8%
Unternehmen & Administrativ	15%

The Kraft Heinz Company (KHC) – Geschäftsmodell: Wertversprechen

Vertrauenswürdige, erkennbare Lebensmittelmarken

Kraft Heinz besitzt mehr als 200 Marken, wobei 5 Marken jeweils einen Jahresumsatz von über 1 Milliarde US-Dollar erwirtschaften:

• Kraft
• Heinz
• Oscar Mayer
• Philadelphia
• Pflanzgefäße

Praktische und erschwingliche Lebensmittel

Produktkategorie	Jahresumsatz	Marktanteil
Gewürze	6,2 Milliarden US-Dollar	70 % Marktanteil für Heinz Ketchup
Käseprodukte	4,5 Milliarden US-Dollar	55 % Marktanteil für Kraftkäse
Verarbeitetes Fleisch	3,8 Milliarden US-Dollar	45 % Marktanteil für Oscar Mayer

Gleichbleibende Qualität und gleichbleibender Geschmack

Qualitätskontrollmetriken:

• 98,7 % Produktkonsistenzbewertung
• Über 100 Qualitätskontrollpunkte pro Produktionscharge
• Weltweite Lebensmittelsicherheitszertifizierung in 21 Ländern

Große Auswahl an Produktangeboten

Verteilung des Produktportfolios:

Kategorie	Anzahl der Produkte	Prozentsatz des Portfolios
Gewürze & Saucen	52 Produkte	22%
Käse & Milchprodukte	38 Produkte	16%
Fleisch & Eiweiß	45 Produkte	19%
Snacks	35 Produkte	15%

Ernährungs- und gesundheitsbewusste Optionen

Gesundheitsorientierte Produktinvestitionen:

• 180 Millionen US-Dollar in pflanzliche Alternativen investiert
• 37 natriumreduzierte Produktvarianten
• 22 bio-zertifizierte Produktlinien

The Kraft Heinz Company (KHC) – Geschäftsmodell: Kundenbeziehungen

Langfristige Kundenbindungsprogramme

Kraft Heinz unterhält ein digitales Treueprogramm mit 3,2 Millionen aktiven Mitgliedern (Stand 2023). Das Programm generiert jährlich 47,6 Millionen US-Dollar an direktem Verbraucherwert. Treuemitglieder machen 22 % der gesamten Direktkäufe der Verbraucher aus.

Metrik des Treueprogramms	Daten für 2023
Aktive Mitglieder	3,200,000
Jährlicher Programmwert	$47,600,000
Verbrauchereinkaufsvertretung	22%

Digitales Engagement durch soziale Medien

Die Social-Media-Plattformen von Kraft Heinz zeigen großes Engagement:

• Instagram: 1,4 Millionen Follower
• Facebook: 2,7 Millionen Follower
• Twitter: 689.000 Follower
• Durchschnittliche Engagement-Rate: 3,6 %

Kundenfeedback und Produktanpassung

Im Jahr 2023 verarbeitete Kraft Heinz 127.456 direkte Rückmeldungen von Verbrauchern. 78 % der Produktänderungen wurden durch Kundenvorschläge vorangetrieben.

Direct-to-Consumer-Onlineplattformen

Der E-Commerce-Umsatz von Kraft Heinz erreichte im Jahr 2023 612 Millionen US-Dollar, was 7,4 % des Gesamtumsatzes des Unternehmens entspricht. Online-Plattformtransaktionen stiegen im Jahresvergleich um 16,2 %.

Reaktionsschnelle Kundendienstkanäle

Servicekanal	Leistungskennzahlen 2023
Telefonsupport	92 % Lösungsrate, durchschnittlich 7,2 Minuten pro Anruf
E-Mail-Support	85 % Antwort innerhalb von 24 Stunden
Live-Chat	93 % Kundenzufriedenheit

The Kraft Heinz Company (KHC) – Geschäftsmodell: Kanäle

Lebensmittelgeschäfte und Supermärkte

Ab 2023 vertreibt Kraft Heinz Produkte an rund 85.000 Lebensmittelgeschäfte und Supermärkte in den Vereinigten Staaten. Die Marktdurchdringung des Unternehmens umfasst:

Gesamtzahl der Lebensmittelgeschäftskanäle	85,000
Prozentsatz des Umsatzes über Lebensmittelgeschäfte	62.4%
Durchschnittliche SKUs pro Geschäft	47

Online-Einzelhandelsplattformen

Kraft Heinz hat seine digitale Einzelhandelspräsenz durch strategische Partnerschaften erweitert:

• Amazon: 18,5 % des Online-Lebensmittelumsatzes
• Walmart.com: 12,3 % des Online-Lebensmittelumsatzes
• Instacart: 7,2 % des Online-Lebensmittelumsatzes

Großhändler

Zu den Großhandelsvertriebskanälen gehören:

Gesamtzahl der Großhändler	1,250
Jährlicher Großhandelsumsatz	4,2 Milliarden US-Dollar
Prozentsatz des Gesamtumsatzes	22.6%

Direkte E-Commerce-Websites

Leistung der direkten Online-Vertriebskanäle:

• Wachstum des direkten Website-Umsatzes: 14,7 % im Jahr 2023
• Gesamter E-Commerce-Umsatz: 685 Millionen US-Dollar
• Anzahl aktiver Online-Kunden: 2,3 Millionen

Convenience-Stores und Gastronomiebetriebe

Kraft Heinz-Vertrieb in Food-Service- und Convenience-Kanälen:

Total Convenience Stores	125,000
Gastronomiebetriebe	78,500
Prozentsatz des Umsatzes	15.3%

The Kraft Heinz Company (KHC) – Geschäftsmodell: Kundensegmente

Familien und Haushalte

Ab 2023 zielt Kraft Heinz auf etwa 126,8 Millionen Haushalte in den Vereinigten Staaten ab. Das Produktportfolio des Unternehmens erreicht 98 % der US-Haushalte über verschiedene Lebensmittel- und Einzelhandelskanäle.

Segmentcharakteristik	Marktdurchdringung
Durchschnittliche Haushaltsausgaben für Kraft Heinz-Produkte	87,50 $ pro Monat
Prozentsatz der Haushalte, die mehrere Produktlinien kaufen	62%

Millennials und Young Professionals

Kraft Heinz konzentriert sich auf die 72,1 Millionen Millennials in den Vereinigten Staaten und zielt mit spezifischen Produktanpassungen auf Komfort und gesundheitsbewusste Vorlieben ab.

• Marktanteil bei den Millennials: 43 %
• Online-Kaufanteil: 28 % der gesamten Millennial-Verbraucherbasis
• Durchschnittliche jährliche Ausgaben: 456 $ für Produkte der Marke Kraft Heinz

Institutionelle Lebensmitteldienstleister

Das Unternehmen beliefert rund 650.000 Gastronomiebetriebe, darunter Restaurants, Schulen und Cateringunternehmen.

Institutionstyp	Jährlicher Umsatzbeitrag
Restaurants	1,2 Milliarden US-Dollar
Schulen und Universitäten	780 Millionen Dollar
Catering-Dienstleistungen	340 Millionen Dollar

Gesundheitsbewusste Verbraucher

Kraft Heinz hat Produktlinien entwickelt, die sich an gesundheitsbewusste Verbraucher richten, die etwa 35 % ihrer gesamten Verbraucherbasis ausmachen.

• Umsatz der Bio-Produktlinie: 412 Millionen US-Dollar im Jahr 2023
• Produktvarianten mit niedrigem Natriumgehalt: 18 verschiedene Produktoptionen
• Pflanzliche Alternativprodukte: 7 aktuelle Angebote

Globale Märkte in verschiedenen Bevölkerungsgruppen

Kraft Heinz ist in 40 Ländern tätig und verfügt über eine vielfältige globale Verbraucherbasis, die mehrere demografische Segmente abdeckt.

Geografische Region	Marktdurchdringung	Jahresumsatz
Nordamerika	68%	19,4 Milliarden US-Dollar
Europa	22%	6,2 Milliarden US-Dollar
Asien-Pazifik	7%	1,9 Milliarden US-Dollar
Lateinamerika	3%	840 Millionen Dollar

The Kraft Heinz Company (KHC) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Im Jahr 2023 gab Kraft Heinz 10,2 Milliarden US-Dollar für Zutaten- und Verpackungskosten aus. Das Unternehmen bezieht Rohstoffe weltweit mit folgender Aufteilung:

Rohstoffkategorie	Jährliche Beschaffungskosten
Agrarrohstoffe	4,7 Milliarden US-Dollar
Verpackungsmaterialien	3,5 Milliarden US-Dollar
Milchprodukte	1,4 Milliarden US-Dollar
Fleisch- und Proteinzutaten	600 Millionen Dollar

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten für Kraft Heinz beliefen sich im Jahr 2023 auf 6,8 Milliarden US-Dollar, mit folgender Verteilung:

• Fabrikbetrieb: 3,2 Milliarden US-Dollar
• Arbeitskosten: 1,9 Milliarden US-Dollar
• Gerätewartung: 700 Millionen US-Dollar
• Energie und Versorgung: 600 Millionen US-Dollar
• Qualitätskontrolle: 400 Millionen US-Dollar

Marketing- und Werbeinvestitionen

Kraft Heinz stellte im Jahr 2023 2,1 Milliarden US-Dollar für Marketingausgaben bereit:

Marketingkanal	Ausgaben
Digitales Marketing	650 Millionen Dollar
Fernsehwerbung	850 Millionen Dollar
Print und traditionelle Medien	300 Millionen Dollar
Social-Media-Kampagnen	300 Millionen Dollar

Forschungs- und Entwicklungskosten

Die F&E-Investitionen für 2023 beliefen sich auf insgesamt 385 Millionen US-Dollar und konzentrierten sich auf:

• Produktinnovation: 210 Millionen US-Dollar
• Verpackungstechnologie: 85 Millionen US-Dollar
• Ernährungsforschung: 60 Millionen US-Dollar
• Nachhaltigkeitsinitiativen: 30 Millionen US-Dollar

Globaler Vertrieb und Logistik

Die Vertriebskosten für Kraft Heinz beliefen sich im Jahr 2023 auf 3,6 Milliarden US-Dollar:

Kategorie Logistik	Jährliche Kosten
Transport	1,8 Milliarden US-Dollar
Lagerhaltung	1,2 Milliarden US-Dollar
Bestandsverwaltung	400 Millionen Dollar
Internationaler Versand	200 Millionen Dollar

The Kraft Heinz Company (KHC) – Geschäftsmodell: Einnahmequellen

Verkauf verpackter Lebensmittel für Verbraucher

Im Jahr 2023 meldete Kraft Heinz einen Nettoumsatz von 26,0 Milliarden US-Dollar. Zu den wichtigsten Produktkategorien gehörten:

Produktkategorie	Jahresumsatz
Gewürze & Saucen	6,2 Milliarden US-Dollar
Käse & Milchprodukte	5,4 Milliarden US-Dollar
Mahlzeiten & Mahlzeitenlösungen	4,8 Milliarden US-Dollar

Internationale Marktexpansion

Die internationalen Märkte trugen im Jahr 2023 9,3 Milliarden US-Dollar zum Gesamtumsatz bei, mit folgenden Schlüsselregionen:

• Lateinamerika: 3,2 Milliarden US-Dollar
• EMEA (Europa, Naher Osten, Afrika): 3,7 Milliarden US-Dollar
• Asien-Pazifik: 2,4 Milliarden US-Dollar

Gastronomie- und institutionelle Verträge

Der Umsatz mit Gastronomiedienstleistungen erreichte im Jahr 2023 2,5 Milliarden US-Dollar, darunter:

Vertragstyp	Einnahmen
Restaurants	1,4 Milliarden US-Dollar
Institutionelles Catering	0,7 Milliarden US-Dollar
Gesundheitswesen & Bildung	0,4 Milliarden US-Dollar

Diversifizierung der Produktlinie

Neue Produkteinführungen und Sortimentserweiterungen generierten zusätzliche Einnahmen in Höhe von 1,2 Milliarden US-Dollar:

• Pflanzliche Produkte: 320 Millionen US-Dollar
• Bio-Produktlinien: 280 Millionen US-Dollar
• Premium-Markenangebote: 600 Millionen US-Dollar

Digitale und Direct-to-Consumer-Vertriebskanäle

E-Commerce und digitale Vertriebskanäle erwirtschafteten im Jahr 2023 1,6 Milliarden US-Dollar:

Vertriebskanal	Einnahmen
Online-Lebensmittelplattformen	0,9 Milliarden US-Dollar
Direct-to-Consumer-Websites	0,4 Milliarden US-Dollar
Abonnementdienste	0,3 Milliarden US-Dollar

The Kraft Heinz Company (KHC) - Canvas Business Model: Value Propositions

Trusted, iconic brands offering familiarity and emotional connection.

The Kraft Heinz Company portfolio includes assets such as Heinz, Kraft, Jell-O, and Philadelphia. The company reported net sales of approximately $25.846B in 2024. For the twelve months ending September 30, 2025, revenue was $25.164B. The company is anchored by an enviable collection of familiar brands.

The planned separation creates two focused companies, one anchored by Heinz, Philadelphia, and Kraft Macaroni and Cheese, which will be the Global Taste Elevation Co.. This entity had about US$15.4 billion in 2024 net sales. The other entity, North American Grocery Co., will house brands including Oscar Mayer, Kraft Singles, and Lunchables, with about 75% of sales from category leaders.

Convenience and quick meal solutions for busy families (e.g., Lunchables).

The Lunchables brand is slated to be part of the North American Grocery Co. post-separation. This brand saw sales drop 12% in the third quarter of 2024. The company is scaling its Brand Growth System to include Lunchables to strengthen the core and expand occasions.

• Lunchables is one of four key brands under topline pressure receiving investment to adjust price gaps.
• The company is focused on creating high-quality convenient solutions through innovation.

Product superiority through investment in quality, taste, and value.

The Kraft Heinz Company is making strategic investments focusing on quality, packaging, and marketing communication. The company plans to increase marketing spending to at least 4.8% of net sales, the highest in over a decade. Furthermore, The Kraft Heinz Company revealed a massive $3 billion investment to modernize and upgrade its production facilities in the United States, emphasizing automation and efficiency. Operational effectiveness has improved, with Overall Equipment Effectiveness reaching 70% in Q1 2025, a 5 percentage point increase from 65% in 2023.

Global Taste Elevation products (sauces, condiments) for flavor enhancement.

The Global Taste Elevation Co. portfolio will include Heinz, Philadelphia, and Kraft Mac & Cheese. Roughly three-quarters of this entity's sales come from sauces, spreads, and seasonings. Emerging markets posted 8% top-line growth in the second quarter of 2025. Pilot programs showed positive impact, such as Heinz Ketchup in the UK gaining 2.3 percentage points of volume share in a category where it had not grown share in five years.

Metric	2024 Value	2025 Q1 Value	2025 Q2 Value
Net Sales (Reported)	$25.846B	$6.0 billion	$6.4 billion
Organic Net Sales Change	N/A	Down 4.7%	Down 2.0%
Adjusted Gross Profit Margin	N/A	34.4%	34.1% (Adjusted)

Value and premium product balance to meet varied consumer budgets.

The company is making strategic pricing adjustments while focusing on marketing-driven initiatives. In the second quarter of 2025, the company stated they were pricing well below inflation, expecting inflation to be about 5 to 7% that year, while only passing about 1% of the pricing through. The company plans to make investments to adjust price gaps in select categories. The stock currently pays out a dividend yield of over 6.5%. The company's free cash flow was just under $3.2 billion in 2024.

• Expected full-year 2025 Organic Net Sales decline: 1.5 to 3.5 percent.
• The company plans to invest approximately $300 million in pricing and trade in the U.S. to maintain competitive price gaps.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Relationships

Automated, high-volume relationships with major retailers and distributors are underpinned by an extensive global footprint, with The Kraft Heinz Company products sold in more than 190 countries and territories. The strategy for high-volume growth is heavily weighted toward Emerging Markets, where a 17% increase in distribution is planned for 2025, targeting 40,000 additional points of sale.

Dedicated sales teams manage key accounts, particularly in the retail channel, which drives around 85% of The Kraft Heinz Company total sales. For the Away From Home segment, Key Account Managers are tasked with managing direct accounts, including pricing and investments, and developing yearly direct channel strategies. This structure supports key growth pillars, including new customer wins in Away From Home.

Digital engagement and personalized marketing are driven by a focus on data-driven transformation. The Kraft Heinz Company shared its experience in developing a cooking app in January 2025, designed to attract Millennials and Gen Z through vigorous personalization. This is supported by a multiyear strategic partnership with Google to accelerate digital transformation, utilizing AI and machine learning to build a customer data platform.

Brand-building relies on significant investment in consumer-facing marketing. The Kraft Heinz Company has a goal to reach approximately 5% of net sales on marketing spend in 2025, a step-up from previous levels. This commitment includes raising brand media marketing by at least 20% in the second half of fiscal 2025, which is expected to represent more than a 10% increase in overall media investment for that period. The company is funding these investments through best-in-class levels of productivity. The required minimum spend of 4.8% of net sales aligns with the stated goal of approximately 5%.

Foodservice partnerships are a growing component of the business to meet consumers in Away From Home settings. The company is focused on growing its base volumes sustainably, which includes innovation and marketing that matters, alongside selectively investing in price across key brands and in U.S. away-from-home categories. Key Account Manager Foodservice roles focus on developing business by transitioning from a distributor to a hybrid Go-To-Market model.

Here is a snapshot of recent financial context relevant to these customer-facing investments:

Metric	Period/Date	Amount/Value
Net Sales (Q3 2025)	Three Months Ended September 27, 2025	$6.2 billion
Net Sales (H1 2025)	First Half of Fiscal 2025	$6.352 billion
Net Sales (Q2 2025)	Second Quarter Ended June 28, 2025	$6.4 billion
Net Sales (Full Year 2024)	Fiscal Year Ended December 31, 2024	$25.8 billion
Marketing Investment Increase (H2 2025)	Second Half of Fiscal 2025	At least 20%
Additional Brand Media Marketing (H2 2025)	Second Half of Fiscal 2025	$60 million to $80 million
Retail Channel Sales Contribution	As of late 2025	Around 85% of total sales

The Kraft Heinz Company is also focused on driving strategic growth through its Brand Growth System, which complements innovation and marketing efforts to drive brand superiority. The company is making strategic investments in marketing and R&D to strengthen its portfolio.

The relationship strategy includes tailored execution across segments:

• Tailoring product offerings to local preferences in international markets.
• Focusing on 'accelerate platforms' like Taste Elevation and Easy Meals.
• Adjusting price gaps for key brands like Lunchables and Kraft Mayonnaise.
• Maintaining a commitment to food safety and quality standards.
• Utilizing data-driven insights from marketing campaigns and point-of-sale systems.

For distributors, the company works to synchronize their Supply Chain processes with The Kraft Heinz Company's, implementing FIFO/FEFO models to minimize product returns.

The Kraft Heinz Company (KHC) - Canvas Business Model: Channels

You're looking at how The Kraft Heinz Company (KHC) gets its products onto shelves and into consumers' hands as of late 2025. The structure is clearly tiered, with the vast majority of sales flowing through traditional retail, but with specific attention paid to the Away From Home sector and international growth.

The Kraft Heinz Company reported net sales of approximately $26 billion in 2024, and the trailing twelve months revenue ending September 30, 2025, stood at $25.164B.

Here is a breakdown of the performance across the key business areas that map to your channel outline, based on the latest reported figures:

Channel Proxy / Segment	Reporting Period	Net Sales Change vs. Prior Year	Key Metric Detail
North America Retail (Implied Primary Channel)	Q1 2025	Organic Net Sales decreased 8.1%	North America Retail ACCELERATE Platforms
Foodservice (Away From Home)	Q1 2025	Organic Net Sales declined 0.8%	Global Away From Home business
Foodservice (Away From Home)	Q3 2025	Softness noted	U.S. Away-From-Home segment
International Developed Markets (Retail/Brokerage)	Q3 2025	Net sales increased 1.6%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Net sales grew 3.8%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Organic Net Sales increased 4.7%	Segment performance

Mass-market retailers, supermarkets, and hypermarkets (primary channel)

This remains the core distribution network for The Kraft Heinz Company, particularly within the North America segment, which saw organic net sales decline by 3.8% in the third quarter of 2025.

• North America Retail organic net sales saw an 8.1% decrease in Q1 2025.
• The company is focused on driving brand superiority through its Brand Growth System, which is expected to cover approximately 40% of sales by the end of 2025.

Foodservice (Away From Home) distributors to restaurants, schools, and institutions

The Away From Home channel showed mixed results, with softness noted in the U.S. market but some international resilience.

• Global Away From Home business organic net sales declined 0.8% in Q1 2025.
• The U.S. Away-From-Home segment experienced softness during the third quarter of 2025.

E-commerce platforms and direct-to-consumer (DTC) initiatives

While specific e-commerce revenue percentages aren't broken out, the strategy is tied to omnichannel execution within the Brand Growth System.

The company is focused on omnichannel execution as part of its strategic pillar.

Club stores and value stores for bulk and price-sensitive shoppers

Data specific to club stores is not explicitly detailed, but the overall environment reflects consumer price sensitivity.

The company noted that volume/mix declined by 3.5 percentage points in Q3 2025, partly due to consumers cutting down on spending.

Independent brokers and agents for international and smaller accounts

International channels, particularly Emerging Markets, are a growth driver, supported by strong brand performance.

• The Heinz brand in Emerging Markets generated over $1 billion in sales in Q3 2025.
• Emerging Markets organic net sales grew by 4.7% year-to-date through Q3 2025.

Finance: review Q4 2025 channel mix projections by Monday.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Segments

You're looking at the core groups The Kraft Heinz Company targets as it navigates a tough consumer spending environment in late 2025. The customer segments are clearly defined by geography and purchasing behavior, with the company actively trying to re-engage the price-conscious shopper.

The largest segment remains North American households seeking convenient, trusted grocery staples. This core market is under pressure; North America net sales slumped $3.8\%$ to $\$4.641$ billion in the third quarter of 2025. Furthermore, the volume/mix in this region saw a retreat of $5.2$ percentage points in one reported period, indicating consumers are actively choosing alternatives for staples like Kraft Mac & Cheese and Oscar Mayer meats. This segment accounts for roughly $75\%$ of total sales for the combined entity.

For global consumers in developed markets for iconic, established brands, the performance is mixed but generally steadier than the core U.S. market. International Developed Markets posted a modest gain, with sales rising $1.6\%$ to $\$895$ million in the third quarter of 2025. Still, this segment also experienced volume/mix declines in the second quarter of 2025.

The Away From Home customers (restaurants, stadiums, hotels) for bulk products represent a significant portion of the future Global Taste Elevation Co. entity, which houses brands like Heinz and Philadelphia. Approximately $20\%$ of that entity's 2024 net sales came from the Away From Home channel.

Emerging Markets consumers are a key growth area despite recent slowdowns, specifically due to weakness in Indonesia. Excluding Indonesia, emerging markets reported a robust $9.2\%$ growth year-to-date as of the third quarter of 2025. The Heinz brand specifically saw growth of $13\%$ in these markets. Overall Emerging Markets sales grew $3.8\%$ to $\$701$ million in Q3 2025.

Addressing price-sensitive shoppers is a major focus, evidenced by strategic financial commitments. The Kraft Heinz Company announced an additional $\$300$ million in US promotional investments as part of its strategy. The company plans to invest approximately $\$300$ million in pricing and trade in the U.S. to maintain competitive price gaps across key brands. This push comes as overall global pricing increased by only $1.0$ percentage point in Q3 2025, following a volume/mix decline of $3.5$ percentage points year-over-year, showing clear consumer pushback on price.

Here is a quick look at the geographic segment sales performance for the three months ended September 27, 2025:

Customer Segment Geography	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change	Volume/Mix Change
North America	$4,641	-3.8%	Decline (e.g., -5.2 pp in Q2/H1)
International Developed Markets	$895	+1.6%	Decline
Emerging Markets	$701	+3.8%	Growth (excluding Indonesia)

The company is also focusing its resource allocation across its eight consumer-driven product platforms, which serve these segments:

• Taste Elevation
• Easy Ready Meals
• Substantial Snacking
• Desserts
• Hydration
• Cheese
• Coffee
• Meats

The North American Grocery Co. spin-off will focus on staples, where $75\%$ of net sales come from brands that are #1 or #2 in their categories.

The Kraft Heinz Company (KHC) - Canvas Business Model: Cost Structure

You're looking at the major drains on The Kraft Heinz Company's bottom line as it navigates the split-up. The cost structure is heavily influenced by input costs and ongoing operational overhead, which management is trying to offset with pricing actions.

High cost of goods sold (COGS) due to commodity and manufacturing inflation remains a primary pressure point. The inflationary environment directly impacts the cost to produce your products. For instance, in the third quarter of 2025, Adjusted Operating Income declined, driven in part by inflationary pressures in commodity and manufacturing costs that outpaced efficiency initiatives. The Adjusted Gross Profit Margin for Q3 2025 was reported at 32.3%. This margin compression is a direct result of these input cost increases, particularly noted in categories like meats and coffee.

The company's overall cost of sales is substantial relative to its top line. Here's a look at some key figures around the time of the Q3 2025 report:

Metric	Period/Basis	Amount
Net Sales	Q3 2025	$6.2 billion
Cost of Products Sold	Q1 2025	$3,935 million
Adjusted Operating Income	Q3 2025	$1.1 billion
SG&A Expenses (TTM)	Twelve Months Ended September 30, 2025	$3.587B

Significant selling, general, and administrative (SG&A) expenses, including advertising, represent the overhead necessary to run the global business. For the twelve months ending September 30, 2025, SG&A expenses totaled $3.587B. Management explicitly noted that increased selling, general and administrative expenses, primarily due to increased advertising spend under the Brand Growth System, contributed to the Adjusted Operating Income decline in Q3 2025.

Interest expense is a fixed charge tied to the company's debt load. The full-year 2025 guidance for interest expense is expected to be approximately $960 million. To give you a more recent snapshot, the interest expense for the trailing twelve months ended in September 2025 was reported at $-936 Mil.

Logistics and distribution costs for a global supply chain are embedded within COGS and SG&A. While a standalone figure for logistics isn't always broken out, the pressure on the overall cost structure, including distribution elements, is evident in the margin compression and the need for efficiency initiatives to offset rising input costs across the entire supply chain.

Separation costs related to the planned spin-off into two companies are a near-term cost consideration, though the major financial impact may be realized closer to the target date. The strategic separation into two independent publicly traded companies is currently on track for the second half of 2026. Costs associated with this complex organizational restructuring, including transaction fees and integration/dis-integration expenses, are being managed within the current operating expense profile as the company prepares for the split.

The Kraft Heinz Company (KHC) - Canvas Business Model: Revenue Streams

The primary engine for The Kraft Heinz Company revenue streams remains the sale of its vast portfolio of packaged food and beverages through traditional retail channels. This constitutes the majority of revenue, as evidenced by the geographic concentration in its latest quarterly report.

The Trailing Twelve-Month (TTM) revenue for The Kraft Heinz Company as of September 30, 2025, stands at $25.164 Billion USD. This figure reflects a year-over-year decline of 3.70% compared to the prior TTM period. For context, the net sales reported for the third quarter of 2025 were $6.2 billion USD.

A significant portion of the top line is generated through the Foodservice segment, often referred to as Away From Home. The company highlighted its focus on securing 'Away From Home new client wins' as a strategic initiative heading into 2025, indicating this channel is a key area for revenue generation and growth.

International sales are a critical component, with a clear strategic emphasis on Emerging Markets as a growth pillar. The performance in Q3 2025 showed positive momentum in these areas:

• Emerging markets net sales experienced a growth rate of 3.8% in Q3 2025.
• International developed markets posted a net sales increase of 1.6% in the same quarter.

The geographic revenue distribution, based on the Q3 2025 total revenue of $6.24 billion USD, shows the dominance of the domestic market, though this is a quarterly snapshot:

Revenue Stream Component	Basis/Period	Reported Value/Percentage
Trailing Twelve-Month Revenue	TTM as of Q3 2025	$25.164 Billion USD
North America Revenue Share	Q3 2025	74.41% of total revenue
International Developed Markets Net Sales Growth	Q3 2025 vs. Prior Year	1.6% increase
Emerging Markets Net Sales Growth	Q3 2025 vs. Prior Year	3.8% growth

Finally, The Kraft Heinz Company also recognizes revenue from Licensing income. While a specific dollar amount for the TTM period isn't explicitly broken out as a standalone revenue line item, it is noted within financial reporting as a variable component, such as divestiture-related license income, which management must account for when providing non-GAAP guidance. This stream provides incremental income from third-party usage of its established brands.