The Kraft Heinz Company (KHC): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la production alimentaire mondiale, la société Kraft Heinz est une puissance culinaire, mélangeant magistralement les marques emblématiques avec l'innovation stratégique. Avec un portefeuille remarquable couvrant des noms de ménages bien-aimés comme Kraft, Heinz et Oscar Mayer, cette société multinationale a méticuleusement conçu un modèle commercial qui transforme la fabrication des aliments complexes en un écosystème rationalisé et centré sur le consommateur. Des ingrédients à la ferme à la ferme aux canaux de distribution de pointe, Kraft Heinz a repensé comment les marques alimentaires peuvent simultanément offrir la commodité, la qualité et la portée mondiale, créant un plan fascinant pour le succès moderne de l'industrie alimentaire.

The Kraft Heinz Company (KHC) - Modèle d'entreprise: partenariats clés

Fournisseurs agricoles pour ingrédients bruts

Kraft Heinz s'approvisionne dans les ingrédients agricoles de plusieurs fournisseurs mondiaux:

Catégorie d'ingrédient	Volume de l'approvisionnement annuel	Fournisseurs clés
Tomates	375 000 tonnes	Morning Star Company, Red Gold
Blé	250 000 tonnes	Cargill, adm
Laitier	180 000 tonnes	Dairy Farmers of America, Dean Foods

Distributeurs et détaillants alimentaires mondiaux

Les partenariats de distribution clés comprennent:

• Walmart - Ventes annuelles de 20,6 milliards de dollars
• Kroger - Ventes annuelles de 15,3 milliards de dollars
• Amazon - Ventes annuelles de 8,7 milliards de dollars
• Costco - 6,5 milliards de dollars ventes annuelles

Emballages et sociétés de logistique

Partenaire	Type de service	Valeur du contrat annuel
Scelled Air Corporation	Solutions d'emballage	125 millions de dollars
Hauts	Distribution logistique	350 millions de dollars
FedEx	Fret et expédition	275 millions de dollars

Partners de technologie et d'innovation

• IBM - Initiatives de transformation numérique
• SAP - Planification des ressources d'entreprise
• Microsoft - Services de cloud computing

Institutions de recherche sur la durabilité et l'agriculture

Institution	Focus de recherche	Investissement annuel
Fonds mondial de la faune	Agriculture durable	5,2 millions de dollars
Université de Californie, Davis	Innovation agricole	3,8 millions de dollars

The Kraft Heinz Company (KHC) - Modèle d'entreprise: activités clés

Fabrication et transformation des produits alimentaires

Kraft Heinz exploite 69 installations de fabrication dans le monde en 2023. La société produit plus de 200 marques dans plusieurs catégories d'aliments.

Emplacement de fabrication	Nombre d'installations	Catégories de produits primaires
États-Unis	42	Condiments, fromage, aliments surgelés
Canada	9	Sauces, produits laitiers
Marchés internationaux	18	Catégories de nourriture diverses

Développement et marketing de marque

Kraft Heinz a investi 635 millions de dollars dans les frais de publicité et de marketing en 2022.

• Budget de marketing numérique: 245 millions de dollars
• Publicité médiatique traditionnelle: 390 millions de dollars
• Travail marketing mondial: environ 1 200 professionnels

Recherche et innovation de produit

Dépenses annuelles de R&D: 127 millions de dollars en 2022.

Domaines d'investissement	Pourcentage d'investissement
Alternatives à base de plantes	35%
Produits de santé et de bien-être	25%
Durabilité de l'emballage	20%
Développement de produits numériques	20%

Gestion de la chaîne d'approvisionnement

Dépenses opérationnelles de la chaîne d'approvisionnement totale: 2,3 milliards de dollars en 2022.

• Taille de l'équipe d'approvisionnement: 350 professionnels
• Nombre de fournisseurs mondiaux: 4 500
• Initiatives d'approvisionnement durable: 62% des ingrédients agricoles

Distribution et ventes mondiales

Le réseau de distribution couvre 190 pays avec un chiffre d'affaires annuel de 26,04 milliards de dollars en 2022.

Région	Revenus de vente	Centres de distribution
Amérique du Nord	19,5 milliards de dollars	85
Europe	3,2 milliards de dollars	22
Marchés internationaux	3,34 milliards de dollars	35

The Kraft Heinz Company (KHC) - Modèle d'entreprise: Ressources clés

Portfolio de marque solide

La Kraft Heinz Company possède 37 marques emblématiques dans plusieurs catégories d'aliments.

Catégorie de marque	Nombre de marques	Présence du marché mondial
Condiments	12	200+ pays
Fromage & Laitier	8	150+ pays
Viande & Protéines	5	Plus de 100 pays

Installations de fabrication

L'empreinte de fabrication mondiale comprend 67 installations de production sur plusieurs continents.

Région	Nombre d'installations
Amérique du Nord	42
Europe	15
Asie-Pacifique	7
l'Amérique latine	3

Réseau de distribution

Infrastructure de distribution étendue couvrant plusieurs canaux:

• Magasins d'épicerie de vente au détail
• Distributeurs en gros
• Plates-formes de commerce électronique
• Industrie du service alimentaire

Propriété intellectuelle

Le portefeuille propriétaire comprend 1 200+ marques enregistrées et 500+ recettes de nourriture uniques.

Effectifs

Compte total des employés: 38 000 employés mondiaux En 2023.

Catégorie d'emploi	Pourcentage
Fabrication	55%
Ventes & Commercialisation	22%
Recherche & Développement	8%
Corporatif & Administratif	15%

The Kraft Heinz Company (KHC) - Modèle d'entreprise: propositions de valeur

Marques alimentaires de confiance et reconnaissables

Kraft Heinz possède plus de 200 marques, avec 5 marques générant plus d'un milliard de dollars de ventes annuelles chacune:

• Kraft
• Heinz
• Oscar Mayer
• Philadelphie
• Jardinières

Produits alimentaires pratiques et abordables

Catégorie de produits	Revenus annuels	Part de marché
Condiments	6,2 milliards de dollars	70% de part de marché pour Heinz Ketchup
Fromage	4,5 milliards de dollars	55% de part de marché pour le fromage kraft
Viandes transformées	3,8 milliards de dollars	45% de part de marché pour Oscar Mayer

Qualité et goût cohérents

Métriques de contrôle de la qualité:

• 98,7% de cohérence des produits
• Plus de 100 points de contrôle de qualité par lot de production
• Certification mondiale de la sécurité alimentaire dans 21 pays

Large gamme d'offres de produits

Distribution du portefeuille de produits:

Catégorie	Nombre de produits	Pourcentage de portefeuille
Condiments & Sauces	52 produits	22%
Fromage & Laitier	38 produits	16%
Viande & Protéine	45 produits	19%
Collations	35 produits	15%

Options nutritionnelles et soucieuses de la santé

Investissements de produits axés sur la santé:

• 180 millions de dollars investis dans des alternatives à base de plantes
• 37 variantes de produits en sodium réduit
• 22 gammes de produits certifiés bio

The Kraft Heinz Company (KHC) - Modèle d'entreprise: relations avec les clients

Programmes de fidélité des consommateurs à long terme

Kraft Heinz maintient un programme de fidélité numérique avec 3,2 millions de membres actifs à partir de 2023. Le programme génère 47,6 millions de dollars de valeur directe des consommateurs chaque année. Les membres de la fidélité représentent 22% du total des achats directs des consommateurs.

Métrique du programme de fidélité	2023 données
Membres actifs	3,200,000
Valeur annuelle du programme	$47,600,000
Représentation des achats des consommateurs	22%

Engagement numérique via les médias sociaux

Les plateformes de médias sociaux de Kraft Heinz démontrent un engagement important:

• Instagram: 1,4 million de followers
• Facebook: 2,7 millions d'abonnés
• Twitter: 689 000 abonnés
• Taux d'engagement moyen: 3,6%

Commentaires des clients et adaptation des produits

En 2023, Kraft Heinz a traité 127 456 soumissions de rétroaction directe des consommateurs. 78% des modifications des produits ont été motivées par des suggestions de clients.

Plateformes en ligne directes aux consommateurs

Les ventes de commerce électronique de Kraft Heinz ont atteint 612 millions de dollars en 2023, ce qui représente 7,4% du total des revenus de l'entreprise. Les transactions de plate-forme en ligne ont augmenté de 16,2% en glissement annuel.

Canaux de service à la clientèle réactifs

Canal de service	2023 Métriques de performance
Support téléphonique	Taux de résolution de 92%, moyenne de 7,2 minutes par appel
Assistance par e-mail	85% de réponse dans les 24 heures
Chat en direct	Évaluation de satisfaction du client à 93%

The Kraft Heinz Company (KHC) - Modèle d'entreprise: canaux

Épiceries et supermarchés

En 2023, Kraft Heinz distribue des produits à environ 85 000 épiceries et supermarchés à travers les États-Unis. La pénétration du marché de l'entreprise comprend:

Total des canaux d'épicerie	85,000
Pourcentage de ventes dans les épiceries	62.4%
Skus moyens par magasin	47

Plateformes de vente au détail en ligne

Kraft Heinz a élargi sa présence numérique au détail avec des partenariats stratégiques:

• Amazon: 18,5% des ventes d'épicerie en ligne
• Walmart.com: 12,3% des ventes d'épicerie en ligne
• Instacart: 7,2% des ventes d'épicerie en ligne

Distributeurs en gros

Les canaux de distribution en gros comprennent:

Distributeurs totaux en gros	1,250
Revenus de gros annuels	4,2 milliards de dollars
Pourcentage du total des revenus	22.6%

Sites Web directes de commerce électronique

Performances des canaux de vente en ligne directs:

• Croissance directe des ventes de sites Web: 14,7% en 2023
• Revenu total du commerce électronique: 685 millions de dollars
• Nombre de clients en ligne actifs: 2,3 millions

Dépanneurs et magasins de services alimentaires

Distribution de Kraft Heinz dans les canaux de service alimentaire et de commodité:

Dépanneurs totaux	125,000
Outouts de services alimentaires	78,500
Pourcentage de ventes	15.3%

The Kraft Heinz Company (KHC) - Modèle d'entreprise: segments de clientèle

Familles et ménages

En 2023, Kraft Heinz cible environ 126,8 millions de ménages aux États-Unis. Le portefeuille de produits de la société atteint 98% des ménages américains grâce à divers canaux d'épicerie et de vente au détail.

Caractéristique du segment	Pénétration du marché
Dépenses moyennes des ménages sur les produits Kraft Heinz	87,50 $ par mois
Pourcentage de ménages achetant plusieurs gammes de produits	62%

Millennials et jeunes professionnels

Kraft Heinz se concentre sur les 72,1 millions de milléniaux aux États-Unis, avec des adaptations de produits spécifiques ciblant la commodité et les préférences soucieuses de la santé.

• Part de marché parmi les milléniaux: 43%
• Pourcentage d'achat en ligne: 28% du total de la base de consommateurs du millénaire
• Dépenses annuelles moyennes: 456 $ pour les produits de marque Kraft Heinz

Fournisseurs de services alimentaires institutionnels

L'entreprise dessert environ 650 000 établissements de restauration, y compris les restaurants, les écoles et les entreprises de restauration.

Type d'institution	Contribution annuelle des revenus
Restaurants	1,2 milliard de dollars
Écoles et universités	780 millions de dollars
Services de restauration	340 millions de dollars

Consommateurs soucieux de leur santé

Kraft Heinz a développé des gammes de produits ciblant les consommateurs soucieux de leur santé, représentant environ 35% de leur base de consommateurs totale.

• Revenus de la gamme de produits biologiques: 412 millions de dollars en 2023
• Variantes de produits à faible sodium: 18 options de produits différentes
• Produits alternatifs à base de plantes: 7 offres actuelles

Marchés mondiaux à travers différentes données démographiques

Kraft Heinz opère dans 40 pays, avec une base de consommateurs mondiale diversifiée couvrant plusieurs segments démographiques.

Région géographique	Pénétration du marché	Revenus annuels
Amérique du Nord	68%	19,4 milliards de dollars
Europe	22%	6,2 milliards de dollars
Asie-Pacifique	7%	1,9 milliard de dollars
l'Amérique latine	3%	840 millions de dollars

The Kraft Heinz Company (KHC) - Modèle d'entreprise: Structure des coûts

Achat de matières premières

En 2023, Kraft Heinz a dépensé 10,2 milliards de dollars en coûts d'ingrédient et d'emballage. La société s'approvisionne dans les matières premières dans le monde avec la ventilation suivante:

Catégorie de matières premières	Coût d'achat annuel
Marchandises agricoles	4,7 milliards de dollars
Matériaux d'emballage	3,5 milliards de dollars
Produits laitiers	1,4 milliard de dollars
Ingrédients de viande et de protéines	600 millions de dollars

Frais de fabrication et de production

Les coûts de fabrication totaux de Kraft Heinz en 2023 étaient de 6,8 milliards de dollars, avec la distribution suivante:

• Opérations d'usine: 3,2 milliards de dollars
• Coûts de main-d'œuvre: 1,9 milliard de dollars
• Entretien de l'équipement: 700 millions de dollars
• Énergie et services publics: 600 millions de dollars
• Contrôle de la qualité: 400 millions de dollars

Investissements marketing et publicitaire

Kraft Heinz a alloué 2,1 milliards de dollars aux dépenses de marketing en 2023:

Canal de marketing	Dépense
Marketing numérique	650 millions de dollars
Publicité télévisée	850 millions de dollars
Impression et médias traditionnels	300 millions de dollars
Campagnes de médias sociaux	300 millions de dollars

Coûts de recherche et de développement

L'investissement en R&D pour 2023 a totalisé 385 millions de dollars, axé sur:

• Innovation de produit: 210 millions de dollars
• Technologie d'emballage: 85 millions de dollars
• Recherche nutritionnelle: 60 millions de dollars
• Initiatives de durabilité: 30 millions de dollars

Distribution et logistique globales

Les dépenses de distribution pour Kraft Heinz en 2023 s'élevaient à 3,6 milliards de dollars:

Catégorie logistique	Coût annuel
Transport	1,8 milliard de dollars
Entrepôts	1,2 milliard de dollars
Gestion des stocks	400 millions de dollars
Expédition internationale	200 millions de dollars

The Kraft Heinz Company (KHC) - Modèle d'entreprise: Strots de revenus

Ventes alimentaires emballées aux consommateurs

En 2023, Kraft Heinz a déclaré des ventes nettes de 26,0 milliards de dollars. Catégories de produits clés incluses:

Catégorie de produits	Revenus annuels
Condiments & Sauces	6,2 milliards de dollars
Fromage & Laitier	5,4 milliards de dollars
Repas & Solutions de repas	4,8 milliards de dollars

Expansion du marché international

Les marchés internationaux ont contribué à 9,3 milliards de dollars au total des revenus en 2023, avec des régions clés:

• Amérique latine: 3,2 milliards de dollars
• EMEA (Europe, Moyen-Orient, Afrique): 3,7 milliards de dollars
• Asie-Pacifique: 2,4 milliards de dollars

Services alimentaires et contrats institutionnels

Les revenus des services alimentaires ont atteint 2,5 milliards de dollars en 2023, notamment:

Type de contrat	Revenu
Restaurants	1,4 milliard de dollars
Restauration institutionnelle	0,7 milliard de dollars
Soins de santé & Éducation	0,4 milliard de dollars

Diversification des gammes de produits

Les lancements de nouveaux produits et les extensions de ligne ont généré 1,2 milliard de dollars de revenus supplémentaires:

• Produits à base de plantes: 320 millions de dollars
• Lignes de produits organiques: 280 millions de dollars
• Offres de marque premium: 600 millions de dollars

Canaux de vente numériques et directs aux consommateurs

Le commerce électronique et les canaux de vente numérique ont généré 1,6 milliard de dollars en 2023:

Canal de vente	Revenu
Plateformes d'épicerie en ligne	0,9 milliard de dollars
Sites Web directes aux consommateurs	0,4 milliard de dollars
Services d'abonnement	0,3 milliard de dollars

The Kraft Heinz Company (KHC) - Canvas Business Model: Value Propositions

Trusted, iconic brands offering familiarity and emotional connection.

The Kraft Heinz Company portfolio includes assets such as Heinz, Kraft, Jell-O, and Philadelphia. The company reported net sales of approximately $25.846B in 2024. For the twelve months ending September 30, 2025, revenue was $25.164B. The company is anchored by an enviable collection of familiar brands.

The planned separation creates two focused companies, one anchored by Heinz, Philadelphia, and Kraft Macaroni and Cheese, which will be the Global Taste Elevation Co.. This entity had about US$15.4 billion in 2024 net sales. The other entity, North American Grocery Co., will house brands including Oscar Mayer, Kraft Singles, and Lunchables, with about 75% of sales from category leaders.

Convenience and quick meal solutions for busy families (e.g., Lunchables).

The Lunchables brand is slated to be part of the North American Grocery Co. post-separation. This brand saw sales drop 12% in the third quarter of 2024. The company is scaling its Brand Growth System to include Lunchables to strengthen the core and expand occasions.

• Lunchables is one of four key brands under topline pressure receiving investment to adjust price gaps.
• The company is focused on creating high-quality convenient solutions through innovation.

Product superiority through investment in quality, taste, and value.

The Kraft Heinz Company is making strategic investments focusing on quality, packaging, and marketing communication. The company plans to increase marketing spending to at least 4.8% of net sales, the highest in over a decade. Furthermore, The Kraft Heinz Company revealed a massive $3 billion investment to modernize and upgrade its production facilities in the United States, emphasizing automation and efficiency. Operational effectiveness has improved, with Overall Equipment Effectiveness reaching 70% in Q1 2025, a 5 percentage point increase from 65% in 2023.

Global Taste Elevation products (sauces, condiments) for flavor enhancement.

The Global Taste Elevation Co. portfolio will include Heinz, Philadelphia, and Kraft Mac & Cheese. Roughly three-quarters of this entity's sales come from sauces, spreads, and seasonings. Emerging markets posted 8% top-line growth in the second quarter of 2025. Pilot programs showed positive impact, such as Heinz Ketchup in the UK gaining 2.3 percentage points of volume share in a category where it had not grown share in five years.

Metric	2024 Value	2025 Q1 Value	2025 Q2 Value
Net Sales (Reported)	$25.846B	$6.0 billion	$6.4 billion
Organic Net Sales Change	N/A	Down 4.7%	Down 2.0%
Adjusted Gross Profit Margin	N/A	34.4%	34.1% (Adjusted)

Value and premium product balance to meet varied consumer budgets.

The company is making strategic pricing adjustments while focusing on marketing-driven initiatives. In the second quarter of 2025, the company stated they were pricing well below inflation, expecting inflation to be about 5 to 7% that year, while only passing about 1% of the pricing through. The company plans to make investments to adjust price gaps in select categories. The stock currently pays out a dividend yield of over 6.5%. The company's free cash flow was just under $3.2 billion in 2024.

• Expected full-year 2025 Organic Net Sales decline: 1.5 to 3.5 percent.
• The company plans to invest approximately $300 million in pricing and trade in the U.S. to maintain competitive price gaps.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Relationships

Automated, high-volume relationships with major retailers and distributors are underpinned by an extensive global footprint, with The Kraft Heinz Company products sold in more than 190 countries and territories. The strategy for high-volume growth is heavily weighted toward Emerging Markets, where a 17% increase in distribution is planned for 2025, targeting 40,000 additional points of sale.

Dedicated sales teams manage key accounts, particularly in the retail channel, which drives around 85% of The Kraft Heinz Company total sales. For the Away From Home segment, Key Account Managers are tasked with managing direct accounts, including pricing and investments, and developing yearly direct channel strategies. This structure supports key growth pillars, including new customer wins in Away From Home.

Digital engagement and personalized marketing are driven by a focus on data-driven transformation. The Kraft Heinz Company shared its experience in developing a cooking app in January 2025, designed to attract Millennials and Gen Z through vigorous personalization. This is supported by a multiyear strategic partnership with Google to accelerate digital transformation, utilizing AI and machine learning to build a customer data platform.

Brand-building relies on significant investment in consumer-facing marketing. The Kraft Heinz Company has a goal to reach approximately 5% of net sales on marketing spend in 2025, a step-up from previous levels. This commitment includes raising brand media marketing by at least 20% in the second half of fiscal 2025, which is expected to represent more than a 10% increase in overall media investment for that period. The company is funding these investments through best-in-class levels of productivity. The required minimum spend of 4.8% of net sales aligns with the stated goal of approximately 5%.

Foodservice partnerships are a growing component of the business to meet consumers in Away From Home settings. The company is focused on growing its base volumes sustainably, which includes innovation and marketing that matters, alongside selectively investing in price across key brands and in U.S. away-from-home categories. Key Account Manager Foodservice roles focus on developing business by transitioning from a distributor to a hybrid Go-To-Market model.

Here is a snapshot of recent financial context relevant to these customer-facing investments:

Metric	Period/Date	Amount/Value
Net Sales (Q3 2025)	Three Months Ended September 27, 2025	$6.2 billion
Net Sales (H1 2025)	First Half of Fiscal 2025	$6.352 billion
Net Sales (Q2 2025)	Second Quarter Ended June 28, 2025	$6.4 billion
Net Sales (Full Year 2024)	Fiscal Year Ended December 31, 2024	$25.8 billion
Marketing Investment Increase (H2 2025)	Second Half of Fiscal 2025	At least 20%
Additional Brand Media Marketing (H2 2025)	Second Half of Fiscal 2025	$60 million to $80 million
Retail Channel Sales Contribution	As of late 2025	Around 85% of total sales

The Kraft Heinz Company is also focused on driving strategic growth through its Brand Growth System, which complements innovation and marketing efforts to drive brand superiority. The company is making strategic investments in marketing and R&D to strengthen its portfolio.

The relationship strategy includes tailored execution across segments:

• Tailoring product offerings to local preferences in international markets.
• Focusing on 'accelerate platforms' like Taste Elevation and Easy Meals.
• Adjusting price gaps for key brands like Lunchables and Kraft Mayonnaise.
• Maintaining a commitment to food safety and quality standards.
• Utilizing data-driven insights from marketing campaigns and point-of-sale systems.

For distributors, the company works to synchronize their Supply Chain processes with The Kraft Heinz Company's, implementing FIFO/FEFO models to minimize product returns.

The Kraft Heinz Company (KHC) - Canvas Business Model: Channels

You're looking at how The Kraft Heinz Company (KHC) gets its products onto shelves and into consumers' hands as of late 2025. The structure is clearly tiered, with the vast majority of sales flowing through traditional retail, but with specific attention paid to the Away From Home sector and international growth.

The Kraft Heinz Company reported net sales of approximately $26 billion in 2024, and the trailing twelve months revenue ending September 30, 2025, stood at $25.164B.

Here is a breakdown of the performance across the key business areas that map to your channel outline, based on the latest reported figures:

Channel Proxy / Segment	Reporting Period	Net Sales Change vs. Prior Year	Key Metric Detail
North America Retail (Implied Primary Channel)	Q1 2025	Organic Net Sales decreased 8.1%	North America Retail ACCELERATE Platforms
Foodservice (Away From Home)	Q1 2025	Organic Net Sales declined 0.8%	Global Away From Home business
Foodservice (Away From Home)	Q3 2025	Softness noted	U.S. Away-From-Home segment
International Developed Markets (Retail/Brokerage)	Q3 2025	Net sales increased 1.6%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Net sales grew 3.8%	Segment performance
Emerging Markets (International Growth)	Q3 2025	Organic Net Sales increased 4.7%	Segment performance

Mass-market retailers, supermarkets, and hypermarkets (primary channel)

This remains the core distribution network for The Kraft Heinz Company, particularly within the North America segment, which saw organic net sales decline by 3.8% in the third quarter of 2025.

• North America Retail organic net sales saw an 8.1% decrease in Q1 2025.
• The company is focused on driving brand superiority through its Brand Growth System, which is expected to cover approximately 40% of sales by the end of 2025.

Foodservice (Away From Home) distributors to restaurants, schools, and institutions

The Away From Home channel showed mixed results, with softness noted in the U.S. market but some international resilience.

• Global Away From Home business organic net sales declined 0.8% in Q1 2025.
• The U.S. Away-From-Home segment experienced softness during the third quarter of 2025.

E-commerce platforms and direct-to-consumer (DTC) initiatives

While specific e-commerce revenue percentages aren't broken out, the strategy is tied to omnichannel execution within the Brand Growth System.

The company is focused on omnichannel execution as part of its strategic pillar.

Club stores and value stores for bulk and price-sensitive shoppers

Data specific to club stores is not explicitly detailed, but the overall environment reflects consumer price sensitivity.

The company noted that volume/mix declined by 3.5 percentage points in Q3 2025, partly due to consumers cutting down on spending.

Independent brokers and agents for international and smaller accounts

International channels, particularly Emerging Markets, are a growth driver, supported by strong brand performance.

• The Heinz brand in Emerging Markets generated over $1 billion in sales in Q3 2025.
• Emerging Markets organic net sales grew by 4.7% year-to-date through Q3 2025.

Finance: review Q4 2025 channel mix projections by Monday.

The Kraft Heinz Company (KHC) - Canvas Business Model: Customer Segments

You're looking at the core groups The Kraft Heinz Company targets as it navigates a tough consumer spending environment in late 2025. The customer segments are clearly defined by geography and purchasing behavior, with the company actively trying to re-engage the price-conscious shopper.

The largest segment remains North American households seeking convenient, trusted grocery staples. This core market is under pressure; North America net sales slumped $3.8\%$ to $\$4.641$ billion in the third quarter of 2025. Furthermore, the volume/mix in this region saw a retreat of $5.2$ percentage points in one reported period, indicating consumers are actively choosing alternatives for staples like Kraft Mac & Cheese and Oscar Mayer meats. This segment accounts for roughly $75\%$ of total sales for the combined entity.

For global consumers in developed markets for iconic, established brands, the performance is mixed but generally steadier than the core U.S. market. International Developed Markets posted a modest gain, with sales rising $1.6\%$ to $\$895$ million in the third quarter of 2025. Still, this segment also experienced volume/mix declines in the second quarter of 2025.

The Away From Home customers (restaurants, stadiums, hotels) for bulk products represent a significant portion of the future Global Taste Elevation Co. entity, which houses brands like Heinz and Philadelphia. Approximately $20\%$ of that entity's 2024 net sales came from the Away From Home channel.

Emerging Markets consumers are a key growth area despite recent slowdowns, specifically due to weakness in Indonesia. Excluding Indonesia, emerging markets reported a robust $9.2\%$ growth year-to-date as of the third quarter of 2025. The Heinz brand specifically saw growth of $13\%$ in these markets. Overall Emerging Markets sales grew $3.8\%$ to $\$701$ million in Q3 2025.

Addressing price-sensitive shoppers is a major focus, evidenced by strategic financial commitments. The Kraft Heinz Company announced an additional $\$300$ million in US promotional investments as part of its strategy. The company plans to invest approximately $\$300$ million in pricing and trade in the U.S. to maintain competitive price gaps across key brands. This push comes as overall global pricing increased by only $1.0$ percentage point in Q3 2025, following a volume/mix decline of $3.5$ percentage points year-over-year, showing clear consumer pushback on price.

Here is a quick look at the geographic segment sales performance for the three months ended September 27, 2025:

Customer Segment Geography	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change	Volume/Mix Change
North America	$4,641	-3.8%	Decline (e.g., -5.2 pp in Q2/H1)
International Developed Markets	$895	+1.6%	Decline
Emerging Markets	$701	+3.8%	Growth (excluding Indonesia)

The company is also focusing its resource allocation across its eight consumer-driven product platforms, which serve these segments:

• Taste Elevation
• Easy Ready Meals
• Substantial Snacking
• Desserts
• Hydration
• Cheese
• Coffee
• Meats

The North American Grocery Co. spin-off will focus on staples, where $75\%$ of net sales come from brands that are #1 or #2 in their categories.

The Kraft Heinz Company (KHC) - Canvas Business Model: Cost Structure

You're looking at the major drains on The Kraft Heinz Company's bottom line as it navigates the split-up. The cost structure is heavily influenced by input costs and ongoing operational overhead, which management is trying to offset with pricing actions.

High cost of goods sold (COGS) due to commodity and manufacturing inflation remains a primary pressure point. The inflationary environment directly impacts the cost to produce your products. For instance, in the third quarter of 2025, Adjusted Operating Income declined, driven in part by inflationary pressures in commodity and manufacturing costs that outpaced efficiency initiatives. The Adjusted Gross Profit Margin for Q3 2025 was reported at 32.3%. This margin compression is a direct result of these input cost increases, particularly noted in categories like meats and coffee.

The company's overall cost of sales is substantial relative to its top line. Here's a look at some key figures around the time of the Q3 2025 report:

Metric	Period/Basis	Amount
Net Sales	Q3 2025	$6.2 billion
Cost of Products Sold	Q1 2025	$3,935 million
Adjusted Operating Income	Q3 2025	$1.1 billion
SG&A Expenses (TTM)	Twelve Months Ended September 30, 2025	$3.587B

Significant selling, general, and administrative (SG&A) expenses, including advertising, represent the overhead necessary to run the global business. For the twelve months ending September 30, 2025, SG&A expenses totaled $3.587B. Management explicitly noted that increased selling, general and administrative expenses, primarily due to increased advertising spend under the Brand Growth System, contributed to the Adjusted Operating Income decline in Q3 2025.

Interest expense is a fixed charge tied to the company's debt load. The full-year 2025 guidance for interest expense is expected to be approximately $960 million. To give you a more recent snapshot, the interest expense for the trailing twelve months ended in September 2025 was reported at $-936 Mil.

Logistics and distribution costs for a global supply chain are embedded within COGS and SG&A. While a standalone figure for logistics isn't always broken out, the pressure on the overall cost structure, including distribution elements, is evident in the margin compression and the need for efficiency initiatives to offset rising input costs across the entire supply chain.

Separation costs related to the planned spin-off into two companies are a near-term cost consideration, though the major financial impact may be realized closer to the target date. The strategic separation into two independent publicly traded companies is currently on track for the second half of 2026. Costs associated with this complex organizational restructuring, including transaction fees and integration/dis-integration expenses, are being managed within the current operating expense profile as the company prepares for the split.

The Kraft Heinz Company (KHC) - Canvas Business Model: Revenue Streams

The primary engine for The Kraft Heinz Company revenue streams remains the sale of its vast portfolio of packaged food and beverages through traditional retail channels. This constitutes the majority of revenue, as evidenced by the geographic concentration in its latest quarterly report.

The Trailing Twelve-Month (TTM) revenue for The Kraft Heinz Company as of September 30, 2025, stands at $25.164 Billion USD. This figure reflects a year-over-year decline of 3.70% compared to the prior TTM period. For context, the net sales reported for the third quarter of 2025 were $6.2 billion USD.

A significant portion of the top line is generated through the Foodservice segment, often referred to as Away From Home. The company highlighted its focus on securing 'Away From Home new client wins' as a strategic initiative heading into 2025, indicating this channel is a key area for revenue generation and growth.

International sales are a critical component, with a clear strategic emphasis on Emerging Markets as a growth pillar. The performance in Q3 2025 showed positive momentum in these areas:

• Emerging markets net sales experienced a growth rate of 3.8% in Q3 2025.
• International developed markets posted a net sales increase of 1.6% in the same quarter.

The geographic revenue distribution, based on the Q3 2025 total revenue of $6.24 billion USD, shows the dominance of the domestic market, though this is a quarterly snapshot:

Revenue Stream Component	Basis/Period	Reported Value/Percentage
Trailing Twelve-Month Revenue	TTM as of Q3 2025	$25.164 Billion USD
North America Revenue Share	Q3 2025	74.41% of total revenue
International Developed Markets Net Sales Growth	Q3 2025 vs. Prior Year	1.6% increase
Emerging Markets Net Sales Growth	Q3 2025 vs. Prior Year	3.8% growth

Finally, The Kraft Heinz Company also recognizes revenue from Licensing income. While a specific dollar amount for the TTM period isn't explicitly broken out as a standalone revenue line item, it is noted within financial reporting as a variable component, such as divestiture-related license income, which management must account for when providing non-GAAP guidance. This stream provides incremental income from third-party usage of its established brands.