LendingClub Corporation (LC): Business Model Canvas

In der dynamischen Welt der digitalen Kreditvergabe hat die LendingClub Corporation die Art und Weise, wie Einzelpersonen und Unternehmen auf Finanzlösungen zugreifen, revolutioniert und traditionelle Bankparadigmen durch ihre innovative Peer-to-Peer-Plattform verändert. Durch den Einsatz modernster Technologie und eines bahnbrechenden Geschäftsmodells hat LendingClub ein einzigartiges Ökosystem geschaffen, das Kreditnehmer auf der Suche nach wettbewerbsfähigen Zinssätzen mit Investoren auf der Suche nach alternativen Anlagemöglichkeiten verbindet und gleichzeitig den Kreditvergabeprozess mit beispielloser Effizienz und Transparenz rationalisiert.

LendingClub Corporation (LC) – Geschäftsmodell: Wichtige Partnerschaften

Banken und Finanzinstitute für die Kreditvergabe

LendingClub arbeitet mit mehreren Finanzinstituten zusammen, um die Kreditvergabe zu erleichtern. Ab 2024 bleibt WebBank der Hauptvergabepartner und ermöglicht der Plattform die Vergabe von Krediten in den gesamten Vereinigten Staaten.

Partnertyp	Anzahl aktiver Partnerschaften	Kreditvolumen
WebBank	1 (Hauptpartner)	4,2 Milliarden US-Dollar an jährlichen Kreditvergaben
Regionalbanken	3-5 Nebenpartner	Zusätzliche Kreditvergaben in Höhe von 750 Millionen US-Dollar

Details zur WebBank-Partnerschaft

WebBank fungiert als entscheidendes Finanzinstitut für das Kreditvergabemodell von LendingClub.

• Bewährte Partnerschaft seit 2006
• Ermöglicht bundesweite Kreditvergabe
• Stellt eine Infrastruktur zur Einhaltung gesetzlicher Vorschriften bereit

Technologieplattformen für die digitale Kreditinfrastruktur

Technologiepartner	Service bereitgestellt	Jährliche Investition
AWS (Amazon Web Services)	Cloud-Infrastruktur	12,5 Millionen US-Dollar
Kariert	Finanzdatenintegration	3,2 Millionen US-Dollar

Kreditauskunfteien für die Risikobewertung von Kreditnehmern

LendingClub nutzt mehrere Kreditauskunfteien für eine umfassende Risikobewertung.

• Experian
• TransUnion
• Equifax

Ökosystem für Investorenpartnerschaften

Anlegerkategorie	Gesamtinvestitionsvolumen	Durchschnittliche Investition
Institutionelle Anleger	2,1 Milliarden US-Dollar	5 Millionen US-Dollar pro Investor
Privatanleger	650 Millionen Dollar	25.000 $ pro Investor

LendingClub Corporation (LC) – Geschäftsmodell: Hauptaktivitäten

Online-Peer-to-Peer-Kreditplattformverwaltung

LendingClub verwaltete einen digitalen Marktplatz mit Gesamtkreditvergaben in Höhe von 4,1 Milliarden US-Dollar für das Jahr 2023. Das Transaktionsvolumen der Plattform erreichte im Geschäftsjahr etwa 619.000 verarbeitete Kredite.

Plattformmetrik	Wert 2023
Gesamtzahl der Kreditvergaben	4,1 Milliarden US-Dollar
Insgesamt verarbeitete Kredite	619,000
Durchschnittliche Kredithöhe	$6,621

Kreditrisikobewertung und Underwriting

LendingClub verwendet hochentwickelte Risikobewertungsalgorithmen und verarbeitet jährlich über 1,5 Millionen Kreditanträge mit einer Annahmequote von 10,5 %.

• Proprietäres Kreditbewertungsmodell
• Risikobewertung für maschinelles Lernen
• Antragsbearbeitung in Echtzeit

Kreditvergabe und -betreuung

Im Jahr 2023 hat LendingClub Kredite in Höhe von 4,1 Milliarden US-Dollar mit einem durchschnittlichen Zinssatz von 15,78 % in den Privat- und Geschäftskreditsegmenten vergeben.

Kennzahl zur Kreditabwicklung	Leistung 2023
Gesamtzahl der aufgenommenen Kredite	4,1 Milliarden US-Dollar
Durchschnittlicher Zinssatz	15.78%
Kreditausfallrate	3.9%

Entwicklung und Wartung digitaler Technologien

LendingClub investierte im Jahr 2023 87,3 Millionen US-Dollar in Technologie- und Entwicklungskosten, was 25,6 % der gesamten Betriebskosten entspricht.

• Cloud-Infrastrukturmanagement
• Verbesserung der Cybersicherheit
• Verfeinerung des Modells für maschinelles Lernen

Strategien zur Kundengewinnung und -bindung

LendingClub hat im Jahr 2023 619.000 neue Kunden gewonnen, mit einer Kundenbindungsrate von 68 % und einem durchschnittlichen Customer Lifetime Value von 1.275 US-Dollar.

Kennzahl zur Kundenakquise	Wert 2023
Neue Kunden	619,000
Kundenbindungsrate	68%
Customer Lifetime Value	$1,275

LendingClub Corporation (LC) – Geschäftsmodell: Schlüsselressourcen

Erweiterte proprietäre Kreditbewertungsalgorithmen

LendingClub nutzt ein hochentwickeltes Kreditbewertungsmodell, das über 150 Datenpunkte pro Kreditantrag analysiert. Ab dem vierten Quartal 2023 verarbeitet der Algorithmus der Plattform monatlich etwa 250.000 Kreditanträge.

Kreditbewertungsmetrik	Leistungsdaten
Gesamtzahl der analysierten Datenpunkte	150+ pro Bewerbung
Monatliche Kreditanträge werden bearbeitet	250,000
Standardvorhersagegenauigkeit	92.3%

Technologieplattform für digitale Kredite

Die digitale Infrastruktur von LendingClub unterstützt ein robustes Online-Kredit-Ökosystem mit den folgenden technologischen Fähigkeiten:

• Cloudbasierte Infrastruktur mit 99,99 % Verfügbarkeit
• Bearbeitung der Kreditvergabe in Echtzeit
• Automatisiertes Underwriting-System
• Sichere Transaktionsverschlüsselung

Großes Netzwerk registrierter Investoren

Anlegerkategorie	Anzahl der Teilnehmer
Privatanleger	425,000
Institutionelle Anleger	87
Gesamtinvestitionskapital	16,2 Milliarden US-Dollar

Robuste Datenanalysefunktionen

LendingClub verarbeitet und analysiert umfangreiche Finanzdaten mit fortschrittlichen maschinellen Lerntechnologien.

Datenanalysemetrik	Spezifikation
Datenverarbeitungsgeschwindigkeit	1,2 Millionen Transaktionen pro Stunde
Modelle für maschinelles Lernen	37 aktive Vorhersagemodelle
Historische Daten analysiert	Über 4,5 Millionen Kredite seit 2007

Infrastruktur zur Einhaltung gesetzlicher Vorschriften

LendingClub unterhält ein umfassendes Compliance-Framework über mehrere Regulierungsbereiche hinweg.

• SEC-registrierte Plattform
• FDIC-konformes Risikomanagement
• 24/7-Compliance-Überwachungssystem
• Jährliche Einhaltung gesetzlicher Vorschriften

Compliance-Metrik	Status
Verstöße gegen Vorschriften	0 in den letzten 3 Jahren
Compliance-Mitarbeiter	87 Vollzeit-Fachkräfte
Jährliches Compliance-Budget	12,4 Millionen US-Dollar

LendingClub Corporation (LC) – Geschäftsmodell: Wertversprechen

Niedrigere Zinssätze im Vergleich zu traditionellen Banken

Ab dem vierten Quartal 2023 bot LendingClub Zinssätze für Privatkredite zwischen 8,98 % und 35,89 % effektivem Jahreszins an. Der durchschnittliche Zinssatz für Privatkredite betrug 16,23 %, verglichen mit dem landesweiten Durchschnittszinssatz für Kreditkarten von 22,75 %.

Darlehenstyp	Mindest-APR	Maximaler effektiver Jahreszins	Durchschnittlicher effektiver Jahreszins
Privatkredite	8.98%	35.89%	16.23%
Kreditkartenvergleich	N/A	N/A	22.75%

Schneller und bequemer Online-Kreditantragsprozess

Die digitale Plattform von LendingClub bietet einen optimierten Bewerbungsprozess mit den folgenden Schlüsselkennzahlen:

• Durchschnittliche Kreditantragszeit: 7 Minuten
• Online-Zustimmungsrate: 65,4 %
• Abschluss des digitalen Verifizierungsprozesses: Weniger als 24 Stunden

Alternative Anlagemöglichkeiten für Privatanleger

Zum 31. Dezember 2023 wies die Anlageplattform von LendingClub die folgenden Merkmale auf:

Investitionsmetrik	Wert
Gesamtzahl der ausgegebenen Schuldverschreibungen	16,2 Milliarden US-Dollar
Durchschnittliche Anlegerrendite	5.9%
Mindestinvestition	$25

Flexible Privat- und Geschäftskreditoptionen

LendingClub bietet vielfältige Kreditprodukte mit spezifischen Eigenschaften:

• Privatkreditbeträge: 1.000 bis 40.000 US-Dollar
• Höhe des Geschäftskredits: 5.000 bis 400.000 US-Dollar
• Laufzeiten: 36 bis 60 Monate

Transparentes Kreditökosystem mit wettbewerbsfähigen Zinssätzen

Transparenzkennzahlen für die Kreditplattform von LendingClub im Jahr 2023:

Transparenzmetrik	Wert
Kreditvergabevolumen	4,2 Milliarden US-Dollar
Durchschnittliche Kreditfinanzierungszeit	7 Werktage
Bereich der Bonitätsbewertung des Kreditnehmers	600-720

LendingClub Corporation (LC) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Online-Plattform

Die Online-Plattform von LendingClub bedient im vierten Quartal 2023 4,4 Millionen registrierte Benutzer. Die Plattform verarbeitete im Jahr 2023 Kreditvergaben in Höhe von insgesamt 15,2 Milliarden US-Dollar. Zu den Benutzerauthentifizierungs- und Sicherheitsprotokollen gehört die Multi-Faktor-Authentifizierung, die von 98,7 % der aktiven Benutzer verwendet wird.

Plattformmetrik	Daten für 2023
Gesamtzahl der registrierten Benutzer	4,4 Millionen
Gesamtzahl der Kreditvergaben	15,2 Milliarden US-Dollar
Verwendung der Multi-Faktor-Authentifizierung	98.7%

Automatisierte Kundensupportsysteme

LendingClub setzt einen KI-gesteuerten Kundensupport mit einer durchschnittlichen Reaktionszeit von 12 Minuten ein. Das automatisierte System bearbeitet 76 % der ersten Kundenanfragen ohne menschliches Eingreifen.

• KI-Support-Abdeckung: 76 % der Erstanfragen
• Durchschnittliche Reaktionszeit: 12 Minuten
• Supportkanäle: Web, mobile App, E-Mail

Personalisierte Kreditempfehlungen

Die Plattform nutzt maschinelle Lernalgorithmen, um personalisierte Kreditempfehlungen zu generieren. 82 % der Nutzer erhalten innerhalb von 3 Minuten nach Antragstellung individuelle Kreditangebote. Basierend auf den Benutzerakzeptanzmetriken liegt die Empfehlungsgenauigkeitsrate bei 89 %.

Tools zur digitalen Kontoverwaltung

Die digitalen Tools von LendingClub ermöglichen 93 % der Nutzer, Konten vollständig online zu verwalten. Die Nutzung mobiler Apps macht im Jahr 2023 67 % der gesamten Kontointeraktionen aus.

Digitale Managementmetrik	Prozentsatz
Benutzer, die Konten online verwalten	93%
Interaktionen mit mobilen App-Konten	67%

Regelmäßige Kommunikationskanäle

Die Kommunikationshäufigkeit umfasst monatliche Kontoauszüge, wöchentliche Aktualisierungen der Kreditleistung und mobile Benachrichtigungen in Echtzeit. Die E-Mail-Öffnungsrate liegt im Durchschnitt bei 62 %, die Push-Benachrichtigungs-Engagement bei 54 %.

• Monatliche Kontoauszüge
• Wöchentliche Aktualisierungen der Kreditleistung
• Mobile Benachrichtigungen in Echtzeit
• E-Mail-Öffnungsrate: 62 %
• Push-Benachrichtigungs-Engagement: 54 %

LendingClub Corporation (LC) – Geschäftsmodell: Kanäle

Unternehmenswebsite

Der wichtigste Online-Kanal von LendingClub ist lendingclub.com, das im Jahr 2023 Privatkredite in Höhe von 4,7 Milliarden US-Dollar abwickelte. Die Website unterstützt Kreditanträge, Kontoverwaltung und Investoreninteraktionen.

Website-Metrik	Daten für 2023
Monatliche Website-Besucher	1,2 Millionen
Abschlussrate von Online-Kreditanträgen	38%

Mobile Anwendung

Die auf iOS- und Android-Plattformen verfügbare mobile App von LendingClub unterstützt:

• Kreditanträge
• Kontoverwaltung
• Zahlungsabwicklung

Mobile-App-Statistik	Daten für 2023
Mobile App-Downloads	750,000
Anträge auf Mobilkredite	42 % aller Bewerbungen

Online-Finanzmarktplätze

LendingClub lässt sich in mehrere Online-Finanzplattformen integrieren, um die Vertriebskanäle für Kredite zu erweitern.

Marktplatzpartner	Kreditvolumen 2023
NerdWallet	310 Millionen Dollar
Kreditkarma	275 Millionen Dollar

Digitale Marketingplattformen

LendingClub nutzt gezieltes digitales Marketing über mehrere Kanäle.

Marketingkanal	Ausgaben 2023	Conversion-Rate
Google-Anzeigen	12,5 Millionen US-Dollar	2.7%
Facebook-Anzeigen	8,3 Millionen US-Dollar	2.1%

Direkte E-Mail und digitale Kommunikation

LendingClub nutzt gezieltes E-Mail-Marketing zur Kundengewinnung und -bindung.

E-Mail-Marketing-Metrik	Daten für 2023
Monatliche E-Mail-Kampagnen	18
E-Mail-Öffnungsrate	22.5%
E-Mail-Conversion-Rate	3.6%

LendingClub Corporation (LC) – Geschäftsmodell: Kundensegmente

Kreditwürdige Einzelkreditnehmer

LendingClub richtet sich an einzelne Kreditnehmer mit einer Kreditwürdigkeit in der Regel zwischen 660 und 720. Im vierten Quartal 2023 berichtete die Plattform:

Kredit-Score-Bereich	Durchschnittlicher Kreditbetrag	Jährlicher Prozentsatz (APR)
660-700	$16,548	13.45%
700-740	$19,237	11.82%

Kleinunternehmer

LendingClub bietet Geschäftskreditangebote mit spezifischen Parametern:

• Kreditsummen zwischen 5.000 und 500.000 US-Dollar
• Durchschnittliche Kredithöhe für Unternehmen: 42.000 $
• Typische Laufzeit eines Geschäftskredits: 1–5 Jahre

Suchende nach Schuldenkonsolidierung

Wichtige Statistiken für Kunden zur Schuldenkonsolidierung:

Metrisch	Wert
Prozentsatz der Kredite zur Schuldenkonsolidierung	68.3%
Durchschnittliches Schuldenkonsolidierungsdarlehen	$22,346

Fachkräfte mit mittlerem Einkommen

Demografische Aufteilung für Kreditnehmer mit mittlerem Einkommen:

• Jahreseinkommensspanne: 50.000 bis 125.000 US-Dollar
• Durchschnittsalter des Kreditnehmers: 38 Jahre
• Mittleres Jahreseinkommen: 84.300 $

Personen, die sich für alternative Investitionen interessieren

Merkmale des Anlegersegments:

Anlegertyp	Durchschnittliche Investition	Jährliche Rendite
Privatanleger	$18,750	5.7%
Institutionelle Anleger	$1,250,000	7.2%

LendingClub Corporation (LC) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Die Wartungskosten für die Technologieinfrastruktur von LendingClub beliefen sich im Jahr 2023 auf etwa 42,7 Millionen US-Dollar. Die Aufschlüsselung der technologiebezogenen Aufwendungen umfasst:

Kategorie	Jährliche Kosten
Cloud-Computing-Dienste	18,5 Millionen US-Dollar
Cybersicherheitssysteme	7,2 Millionen US-Dollar
Softwarelizenzierung	6,3 Millionen US-Dollar
Hardwarewartung	10,7 Millionen US-Dollar

Marketing und Kundenakquise

Die Marketingausgaben für LendingClub beliefen sich im Jahr 2023 auf insgesamt 53,4 Millionen US-Dollar, mit folgender Aufteilung:

• Digitales Marketing: 22,6 Millionen US-Dollar
• Traditionelle Werbung: 15,8 Millionen US-Dollar
• Empfehlungsprogramme: 9,2 Millionen US-Dollar
• Content-Marketing: 5,8 Millionen US-Dollar

Kreditrisikobewertungsoperationen

Die Kosten für die Kreditrisikobewertung beliefen sich im Jahr 2023 auf 36,9 Millionen US-Dollar, darunter:

Komponente zur Risikobewertung	Jährliche Kosten
Datenanalysetools	15,3 Millionen US-Dollar
Kreditbewertungssysteme	12,6 Millionen US-Dollar
Risikomanagementpersonal	9,0 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Kosten für die Einhaltung gesetzlicher Vorschriften beliefen sich für LendingClub im Jahr 2023 auf 28,5 Millionen US-Dollar, mit folgender Aufteilung:

• Rechtsberatung: 12,7 Millionen US-Dollar
• Compliance-Software: 8,3 Millionen US-Dollar
• Regulatorische Berichterstattung: 4,5 Millionen US-Dollar
• Audit und Verifizierung: 3,0 Millionen US-Dollar

Plattformentwicklung und -verbesserung

Die Ausgaben für die Plattformentwicklung beliefen sich im Jahr 2023 auf 47,2 Millionen US-Dollar und wurden wie folgt aufgeteilt:

Entwicklungskategorie	Jährliche Kosten
Software-Engineering	24,6 Millionen US-Dollar
User Experience Design	9,8 Millionen US-Dollar
Produktinnovation	12,8 Millionen US-Dollar

LendingClub Corporation (LC) – Geschäftsmodell: Einnahmequellen

Bereitstellungsgebühren von Kreditnehmern

LendingClub erhebt Bearbeitungsgebühren zwischen 3 % und 6 % des Gesamtkreditbetrags. Für das Geschäftsjahr 2023 meldete das Unternehmen Gesamtvergabegebühren in Höhe von 146,3 Millionen US-Dollar.

Darlehenstyp	Bereich der Emissionsgebühren	Durchschnittlicher Gebührenprozentsatz
Privatkredite	3% - 6%	4.5%
Kredite für kleine Unternehmen	4% - 7%	5.5%

Bearbeitungsgebühren der Kreditverwaltung

LendingClub erhebt Bearbeitungsgebühren von etwa 1 % pro Jahr auf den ausstehenden Kreditsaldo. Im Jahr 2023 beliefen sich die Servicegebühren auf insgesamt 78,9 Millionen US-Dollar.

Zinserträge aus Kreditportfolios

Die Zinserträge für 2023 beliefen sich auf 719,2 Millionen US-Dollar, mit einem durchschnittlichen Zinssatz von 14,5 % über alle Kreditportfolios hinweg.

Kreditkategorie	Durchschnittlicher Zinssatz	Gesamter Zinsertrag
Privatkredite	13.5%	512,6 Millionen US-Dollar
Kredite für kleine Unternehmen	15.8%	206,6 Millionen US-Dollar

Transaktionsgebühren für Anleger

LendingClub erhebt Anlegergebühren für Transaktionen und Portfoliomanagement. Im Jahr 2023 beliefen sich die Transaktionsgebühren der Anleger auf 54,7 Millionen US-Dollar.

• Gebühr für die Anlageplattform: 0,5 % – 1 % jährlich
• Sekundärmarkt-Transaktionsgebühr: 0,25 % pro Transaktion

Handelskommissionen für den Sekundärmarkt

Handelsprovisionen auf dem Sekundärmarkt generierten im Jahr 2023 einen Umsatz von 22,4 Millionen US-Dollar, mit einem durchschnittlichen Provisionssatz von 0,35 % pro Trade.

Marktsegment	Handelsvolumen	Provisionseinnahmen
Privatkreditgeschäfte	6,4 Milliarden US-Dollar	16,3 Millionen US-Dollar
Kreditgeschäfte für kleine Unternehmen	2,1 Milliarden US-Dollar	6,1 Millionen US-Dollar

LendingClub Corporation (LC) - Canvas Business Model: Value Propositions

For consumers, the value proposition centers on tangible financial relief and credit improvement. You can expect to save over 30% on average when consolidating high-interest credit card debt.

Furthermore, members who successfully manage their debt see a measurable impact on their credit profile, averaging a 48-point increase in their credit scores.

The core structural advantage is the hybrid model: LendingClub Corporation combines the agility of a fintech platform with the stability provided by its bank charter, which was cemented by the acquisition of Radius Bank. This structure allows the company to fund loans with its own low-cost deposits while simultaneously operating a capital-light marketplace for external capital.

For depositors, LendingClub Corporation offers competitive banking products. The LevelUp Savings account, as of December 5, 2025, offers an Annual Percentage Yield (APY) of up to 4.20%, provided you make at least $250 in monthly deposits; otherwise, the Standard Rate is 3.20% APY. This compares favorably to the national average savings account rate of 0.40% as of September 15, 2025.

Here is a quick comparison of the LevelUp Savings APYs as of late 2025:

Product/Tier	APY (as of 12/05/2025)	Requirement
LevelUp Savings (Top Rate)	4.20%	At least $250 in monthly deposits
LevelUp Savings (Standard Rate)	3.20%	Failing to meet monthly deposit requirement
National Average Savings Account	0.40%	As of 9/15/2025

The LevelUp Checking account adds utility by offering potential cash back rewards on debit card purchases and personal loan payments.

For institutional investors, LendingClub Corporation provides access to high-quality, diversified loan assets, increasingly structured for sale. The intent to grow marketplace activities is evident, with Loans Held for Sale increasing to $1.2 billion as of September 2025. This is attracting significant capital, including a Memorandum of Understanding (MOU) for BlackRock investment advisors to invest up to $1 billion through marketplace programs through 2026. The platform also successfully closed a rated Structured Certificates transaction for $100 million with a major insurance company in the first quarter of 2025.

The value proposition for investors is supported by strong credit performance, with Q3 2025 showing credit outperformance that was 37% better than the competitor set.

• Total lifetime originations surpassed $100 billion as of March 31, 2025.
• Q3 2025 Origination Volume reached $2.6 billion, up 37% year-over-year.
• Marketplace Revenue for Q3 2025 increased by 75% year-over-year.
• Net Income nearly tripled year-over-year in Q3 2025, reaching $44.3 million.

Finance: draft the Q4 2025 investor deck slide detailing the BlackRock MOU terms by end of week.

LendingClub Corporation (LC) - Canvas Business Model: Customer Relationships

You're looking at how LendingClub Corporation keeps its members engaged and satisfied in late 2025. It's all about a seamless digital experience backed by a growing suite of banking products.

The core relationship is built on an automated, self-service digital platform and mobile app. This digital-first approach means speed; for example, approved applications can be funded in under 24 hours based on data from June 30, 2025. Furthermore, over 85% of the loans they originate require no human intervention. The mobile experience is clearly working, as the app held a rating of 4.8 in the Apple app store as of June 30, 2025.

To deepen these relationships, LendingClub Corporation is aggressively building out a full-stack financial product ecosystem. This moves them beyond just transactional lending into a primary banking relationship for members. The LevelUp Checking account, launched in June 2025, is a key part of this, offering cash back for on-time loan payments and driving a 7x increase in account openings compared to the previous checking product. Also, the LevelUp Savings account, which started in August 2024, had attracted over 65,000 accounts totaling $2.8 billion in deposits by the third quarter of 2025. Honestly, the appetite for more services is there, with 83% of members indicating they want to do more with LendingClub Corporation.

This focus on the member experience translates directly into high satisfaction metrics. LendingClub Corporation reports a high customer satisfaction with a Net Promoter Score of 80, based on data as of June 30, 2025. This loyalty is evident in the borrower base, where personalized offers are driving an 88% repeat borrower rate.

For the institutional side, the relationship is decidedly high-touch for institutional investors managing loan portfolios. These partners are critical for the capital-light marketplace model. We see this in the major deals closed in 2025. For instance, LendingClub Corporation closed its first transaction utilizing its Fitch-rated Structured Certificates program with funds managed by BlackRock in the second quarter of 2025. Later, in the third quarter of 2025, they announced a Memorandum of Understanding (MOU) for funds managed by BlackRock to invest up to $1 billion through marketplace programs through 2026. Furthermore, they extended a funding partnership with Blue Owl for structured certificates totaling up to $3.4 billion over two years in Q2 2025.

Here's a quick look at the key relationship metrics and institutional activity:

Metric Category	Specific Data Point	Value/Amount	Date/Context
Customer Satisfaction	Net Promoter Score (NPS)	80	As of June 30, 2025
Customer Loyalty	Repeat Borrower Rate	88%	Driven by personalized offers
Digital Experience	Mobile App Rating (Apple App Store)	4.8	As of June 30, 2025
Digital Efficiency	Loans Requiring No Human Intervention	Over 85%	Based on internal data
Ecosystem Engagement	Members Wanting More Products	83%
Ecosystem Product Growth	LevelUp Savings Account Deposits	$2.8 billion	As of Q3 2025
Institutional Partnership	BlackRock Investment MOU	Up to $1 billion	Through 2026
Institutional Partnership	Blue Owl Funding Extension	Up to $3.4 billion	Over two years (Announced Q2 2025)

The expansion into new banking products is clearly designed to increase the lifetime value of each member. You can see the focus on cross-selling through the success of the LevelUp products.

• LevelUp Checking drove 7x increase in account openings vs. prior checking product.
• LevelUp Savings reached over 65,000 accounts by Q3 2025.
• The forthcoming DebtIQ platform will deepen relationships with debt management tools.

Finance: draft 13-week cash view by Friday.

LendingClub Corporation (LC) - Canvas Business Model: Channels

You're looking at how LendingClub Corporation gets its products-loans and banking services-into the hands of its members and capital to its investors. It's a digital-first approach, relying heavily on owned platforms and strategic partnerships to drive volume. Here's the breakdown of those distribution arteries as of late 2025.

LendingClub's Proprietary Website and Digital Platform

The core of LendingClub Corporation's distribution is its own digital real estate. This is where the majority of the direct-to-consumer journey starts and ends for loan applications and banking product management. The platform's success is evident in the Q3 2025 originations, which hit $2.62 billion, marking the highest quarterly level in three years. This volume is supported by a loyal and growing member base, which stands at over 5+ million members. The company is clearly focused on driving volume through its owned channels, as evidenced by the 37% year-over-year growth in originations in Q3 2025.

Mobile Application (Rated 4.8 in the Apple app store)

The mobile application serves as a critical touchpoint, especially for existing members managing their relationship with LendingClub Bank. The app maintains a strong user perception, holding a rating of 4.8 in the Apple app store. This digital experience is being enhanced by new product integration; for example, the LevelUp Checking product drove a 7x increase in account openings compared to the prior checking product. This shows the mobile channel is key for cross-selling banking products to the existing loan customer base.

Direct-to-Consumer Digital Marketing and Online Advertising

LendingClub Corporation fuels its direct pipeline through targeted digital marketing. This spend is directly tied to loan origination growth, which management noted was supported by scaling paid marketing channels. For Q3 2025, the marketing expense as a percentage of loan originations was 1.55%. This efficiency is important because the company is balancing investment in these channels with maintaining a strong efficiency ratio, which stood at 61% in Q3 2025. The overall strategy is to capture more of the consumer credit market, which CEO Scott Sanborn noted is driven by strong demand from consumers.

Institutional Sales Team for Loan Marketplace Investors

The marketplace channel is a capital-light growth engine for LendingClub Corporation, relying on institutional investors to buy the loans originated on the platform. Marketplace revenue, which includes loan sale volume and pricing, saw a 75% year-over-year increase in Q3 2025, reaching $108 million. This channel is supported by significant institutional commitments. For instance, the company secured a Memorandum of Understanding (MOU) that will see funds managed by BlackRock invest up to $1 billion through LendingClub's marketplace programs by 2026. This institutional demand directly supports the $2.62 billion in Q3 2025 originations.

Here's a quick look at the revenue mix that these channels drive:

Revenue Component (Q3 2025)	Amount	Year-over-Year Growth
Total Net Revenue	$266.2 million	32%
Net Interest Income (Record High)	$158 million	N/A
Non-Interest Income (Marketplace Revenue)	$108 million	75%
Non-Interest Expense (Includes Marketing)	$163 million	19%

Embedded Finance via Wisetack's Contractor Merchant Network

LendingClub Corporation is actively expanding its reach through embedded finance, notably through its partnership with Wisetack, which focuses on home improvement financing. This channel leverages Wisetack's existing distribution network, which includes approximately 40,000 contractor merchants. The target market itself is substantial, representing a $500 billion industry ripe for innovation. This move allows LendingClub Corporation to access new loan origination flows outside of its traditional direct-to-consumer marketing efforts, effectively using a partner's established point-of-sale distribution.

The key distribution methods and their associated metrics are summarized below:

• Proprietary Platform Originations (Q3 2025): $2.62 billion
• Mobile App Rating (Apple App Store): 4.8
• LevelUp Checking Account Openings Growth: 7x increase
• Wisetack Contractor Network Size: 40,000 merchants
• Institutional Investor Commitment (BlackRock MOU): up to $1 billion
• Marketing Spend as % of Originations (Q3 2025): 1.55%

LendingClub Corporation (LC) - Canvas Business Model: Customer Segments

You're mapping out the core groups LendingClub Corporation serves, and the numbers show a clear focus on credit-stressed consumers and sophisticated capital providers. Here's the breakdown of the segments as of late 2025, grounded in the latest figures.

Consumers with high-interest revolving credit card debt (debt consolidation)

This group is defined by the high cost of their existing debt. The total addressable market in outstanding revolving consumer credit is a massive $1.3 trillion as of Q2 2025. Credit card interest rates hit 21.2% in May 2025. Honestly, the need is clear: a recent study showed nearly 47.3% of Americans carry some revolving credit card debt. Furthermore, a quarter of Americans are directing 20-40% of their paychecks just to service that debt. LendingClub Corporation offers an alternative, with average prime Personal Loans from LendingClub Bank being offered at an APR of 14.3% based on historical data from mid-2024, providing significant savings potential.

The 'motivated middle' consumer (higher credit tiers)

LendingClub Corporation specializes in unsecured personal loans for consumers in higher credit tiers. The company reports a 5 million strong member base as of Q3 2025, indicating broad reach within this demographic. While the overall unsecured personal loan originations grew 37% year-over-year in Q3 2025, the performance across tiers shows where the strength lies. For instance, originations among super prime consumers rose 1.2% year-over-year in Q3 2024. Delinquencies among subprime borrowers saw a notable improvement, falling 136 basis points year-over-year in early 2025 reports.

Institutional Investors (asset managers, insurance companies, banks)

This segment provides the capital that fuels the marketplace. LendingClub Corporation secured a Memorandum of Understanding with BlackRock for up to $1 billion in purchases through 2026. The demand from this group is reflected in the marketplace performance: marketplace revenue grew 75% in Q3 2025, and structured certificate sales totaled over $1 billion in that same quarter. On the equity side, institutional investors bought 37,618,009 shares over the last 24 months, representing transactions valued around $547.50M.

Depositors seeking high-yield savings and checking accounts

As a digital marketplace bank, LendingClub Corporation actively courts depositors. Total Deposits reached $9.4 billion by the end of Q3 2025, with 88% of those deposits being FDIC-insured. The LevelUp Savings account is a key draw, offering an Annual Percentage Yield (APY) of 4.20% if the customer makes $250+ in monthly deposits; otherwise, the rate drops to 3.20%. The LevelUp Savings balances approached $3 billion in Q3 2025. The newer LevelUp Checking product is gaining traction, driving a 7x increase in account openings compared to the prior checking product in Q3 2025.

Homeowners seeking home improvement financing

While specific home improvement loan data isn't broken out separately in the latest reports, this category falls under the broader personal loan origination strength. Total loan originations for LendingClub Corporation hit $2.6 billion in Q3 2025, a 37% increase year-over-year. The company is capturing a larger share of the consumer credit market, noting they closed 50% more customers on average than the competition on a leading loan comparison site.

Here's a quick summary of key volumes related to the funding and borrowing side of the business:

Metric	Value (Late 2025 Data)	Period/Context
Total Loan Originations	$2.6 billion	Q3 2025
Total Deposits	$9.4 billion	Q3 2025
LevelUp Savings Balances	Approached $3 billion	Q3 2025
BlackRock Investment MOU	Up to $1 billion	Through 2026
Structured Certificate Sales	Over $1 billion	Q3 2025

The consumer base is actively managed for quality, as evidenced by the credit outperformance versus the competitor set, which was reported at +37% better performance in Q3 2025.

• Total Members: 5+ Million (Lifetime volume as of March 31, 2025)
• Lifetime Originations: Over $100 Billion (As of March 31, 2025)
• LevelUp Checking Account Openings Increase: 7x vs. prior product (Q3 2025)
• Net Charge-Off Ratio: 2.9% (Q3 2025)

Finance: draft 13-week cash view by Friday.

LendingClub Corporation (LC) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive LendingClub Corporation's operations as of late 2025. Honestly, for a fintech platform that's also a bank holding company, the cost structure is a blend of traditional banking overhead and modern tech spend. The biggest variable cost, which you absolutely must track, is credit risk itself.

The Provision for credit losses for the third quarter ended September 30, 2025, was reported at $46.3 million. This number reflects disciplined underwriting, but it's also partially driven by the day-1 provision for higher originations of loans retained on the balance sheet. This is a direct cost tied to the quality and volume of loans originated.

To get a clearer picture of the operating costs-the non-credit related spend-we can look at the Pre-Provision Net Revenue (PPNR) from Q3 2025. Total net revenue was $266.2 million, and PPNR was $103.5 million. This means the aggregate Non-Interest Expense-which covers technology, marketing, and G&A-was approximately $162.7 million for that quarter ($266.2 million minus $103.5 million). That's the bucket where the other major structural costs live.

LendingClub Corporation is clearly focused on efficiency; the efficiency ratio improved to 61% in Q3 2025, down from 68% in the prior year, showing operating leverage is kicking in. This improvement suggests the growth in revenue is outpacing the growth in these underlying operating costs.

Here's a quick look at the key cost components based on the latest available figures and context:

Cost Component	Q3 2025 Financial Amount (Millions USD)	Context/Driver
Provision for Credit Losses	$46.3	Direct cost of loan portfolio risk.
Aggregate Non-Interest Expense (Tech, Mktg, G&A)	$162.7	Derived from Revenue ($266.2M) less PPNR ($103.5M).
Net Charge-Offs (Held-for-Investment Portfolio)	$31.1	Improved to $31.1 million from $55.8 million year-over-year.

The costs associated with the platform itself-Technology development and platform maintenance costs-are being managed through initiatives like AI implementation, which helped drive the efficiency ratio improvement. You'll recall a non-cash impairment of internally developed software of $4.4 million pre-tax in Q4 2024, which shows the write-off risk in this area.

For Marketing and customer acquisition investments, the spend is incremental to support origination growth, which hit $2.6 billion in Q3 2025, up 37% year-over-year. The success of new products like LevelUp Checking, which drove a 7x increase in account openings, suggests marketing spend is being targeted effectively.

Regarding Employee compensation and general administrative expenses, this category saw workforce streamlining in 2023, targeting annualized savings of $30 to $35 million in compensation and benefits compared to Q2 2023. While this is historical, it shows a structural lever management has pulled. Insider selling by executives, including the CEO and CFO, in late 2025 also suggests a shift in personal capital allocation, though this isn't a direct operating expense.

Finally, Interest expense on customer deposits and other funding is a critical cost for LendingClub Corporation as a bank. The cost side of funding is improving; the Net Interest Margin expanded to 6.18% in Q3 2025, up from 5.63% the prior year, specifically driven by improved deposit funding costs. This expansion means the cost of funding assets is decreasing relative to the yield earned, which is a positive trend for this cost center.

You should review the upcoming Investor Day on November 5, 2025, for more granular detail on expense guidance for the next period. Finance: draft 13-week cash view by Friday.

LendingClub Corporation (LC) - Canvas Business Model: Revenue Streams

You're looking at how LendingClub Corporation actually makes money, and as of late 2025, it's a dual-engine approach mixing traditional banking income with marketplace activity. Honestly, the bank charter is making a real difference here.

The primary revenue source remains the interest earned on the loans the company holds on its own books, which is the Net Interest Income. For the third quarter of 2025, this figure hit $158.4 million, showing the benefit of a larger balance sheet and improved funding costs. This is supported by a strong Net Interest Margin (NIM) that expanded to 6.18% in Q3 2025, up from 5.63% in the prior year period. That margin expansion is key; it shows LendingClub Corporation is managing its deposit costs effectively while earning more on its assets.

The second major component is Non-Interest Income, which reached $107.8 million in Q3 2025. This category captures the fees and gains associated with the marketplace and loan sales activities. You can see the breakdown of this income stream clearly when you look at the components that make up the total revenue picture for the quarter.

Revenue Component	Q3 2025 Amount (in thousands)	Q3 2025 YoY Change (%)
Net Interest Income	$158,439	13 %
Origination Fees	$105,731	48 %
Marketplace Revenue	$102,155	75 %
Servicing Fees	$17,000	110 %
Gain on Sales of Loans	$17,799	43 %
Total Non-Interest Income	$107,792	75 %
Total Net Revenue	$266,231	32 %

The marketplace activity is clearly a high-growth area. The prompt specifically calls out Loan Origination Fees, which were substantial at $105.731 million for the quarter, representing a 48% increase year-over-year. This is directly tied to the $2.6 billion in loan origination volume LendingClub Corporation achieved in Q3 2025. You can think of this as the fee charged to investors for bringing the loan onto the platform.

Furthermore, the company earns revenue from managing loans for others, which shows up as Servicing Fees. This is tied to the size of the portfolio they manage on behalf of investors. While the prompt uses a round figure, the actual reported total servicing portfolio Assets Under Management (AUM) was approximately $12.986 billion in Q3 2025. The servicing fees generated from this portfolio amounted to $17.0 million in the quarter, which is a massive 110% jump year-over-year, indicating they are servicing a much larger pool of loans or earning higher fees on the existing pool.

The revenue streams are clearly diversifying and scaling:

• Net Interest Income from held-for-investment loans: $158.4 million.
• Non-Interest Income from marketplace activity: $107.8 million.
• Key driver: Origination Fees totaling $105.731 million.
• Servicing revenue on a portfolio near $13 billion.
• Marketplace Revenue component: $102.2 million, up 75% YoY.

The growth in Marketplace Revenue to $102.2 million, a 75% increase, shows that attracting external capital, like the announced MOU with BlackRock for up to $1 billion, directly translates to fee income. Finance: draft the Q4 2025 revenue projection model by Friday.