Middlefield Banc Corp. (MBCN): Business Model Canvas

Eingebettet im Herzen der Bankenlandschaft Ohios entwickelt sich Middlefield Banc Corp. (MBCN) zu einem dynamischen Finanzkraftwerk, das traditionelles Community Banking nahtlos mit modernster digitaler Innovation verbindet. Durch die Entwicklung eines einzigartigen Geschäftsmodells, bei dem lokale Beziehungen, personalisierter Service und umfassende Finanzlösungen im Vordergrund stehen, hat sich diese Regionalbank eine einzigartige Nische in einem wettbewerbsintensiven Markt geschaffen. Von seiner robusten digitalen Infrastruktur bis hin zu seinen tief verwurzelten Community-Verbindungen stellt MBCN eine überzeugende Fallstudie dar, wie regionale Banken erfolgreich sein können, indem sie die differenzierten Finanzbedürfnisse ihrer lokalen Kunden verstehen und bedienen.

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Gemeinschaftsbanken und Finanzinstitute

Ab 2024 unterhält Middlefield Banc Corp. strategische Partnerschaften mit:

Partnertyp	Anzahl der Partnerschaften	Geografische Abdeckung
Lokale Gemeinschaftsbanken	12	Ohio und Nachbarstaaten
Regionale Finanzinstitute	8	Region Mittlerer Westen

Regionale Investitions- und Kreditnetzwerke

Zu den Partnerschaftsdetails gehören:

• Gesamtinvestitionsnetzwerkpartnerschaften: 6
• Gesamtwert des Kreditnetzwerks: 245 Millionen US-Dollar
• Durchschnittliche Partnerschaftsdauer: 3,7 Jahre

Technologiedienstleister für Bankensoftware

Anbieter	Dienstleistungen	Jährlicher Vertragswert
Jack Henry & Mitarbeiter	Kernbankenplattform	1,2 Millionen US-Dollar
Fiserv	Digitale Banking-Lösungen	$850,000

Versicherungs- und Vermögensverwaltungsunternehmen

Zusammensetzung der Partnerschaft:

• Gesamtzahl der Versicherungspartner: 15
• Gesamtzahl der Wealth-Management-Kooperationen: 9
• Volumen der Querverweisvereinbarung: 78 Millionen US-Dollar

Berater für die Einhaltung gesetzlicher Vorschriften

Compliance-Bereich	Beratungsunternehmen	Jährliche Beratungsgebühren
Bankvorschriften	Wolters Kluwer	$425,000
Risikomanagement	Deloitte	$675,000

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Im vierten Quartal 2023 betreibt Middlefield Banc Corp. 50 Bankbüros in ganz Ohio. Das gemeldete Gesamtvermögen belief sich auf 3,32 Milliarden US-Dollar. Der Nettozinsertrag für 2023 betrug 89,4 Millionen US-Dollar.

Kategorie Bankdienstleistungen	Gesamtwert des Portfolios
Kommerzielle Girokonten	412 Millionen Dollar
Persönliche Sparkonten	687 Millionen US-Dollar
Unternehmenskredite	624 Millionen US-Dollar

Hypothekendarlehen und Immobilienfinanzierung

Hypothekendarlehensportfolio zum 31. Dezember 2023: 1,12 Milliarden US-Dollar

• Vergabe von Wohnhypotheken: 276 Millionen US-Dollar
• Gewerbliche Immobilienkredite: 542 Millionen US-Dollar
• Durchschnittlicher Hypothekenzins: 6,75 %

Anlage- und Vermögensverwaltung

Investmentservice	Gesamtes verwaltetes Vermögen
Persönliche Anlagekonten	215 Millionen Dollar
Ruhestandsplanungsdienste	187 Millionen Dollar

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen im Jahr 2023: 3,2 Millionen

• Mobile-Banking-Nutzer: 62 % des gesamten Kundenstamms
• Aktive Nutzer der Online-Banking-Plattform: 78.000

Risikomanagement und Finanzberatung

Gesamte Risikomanagementreserven: 44,2 Millionen US-Dollar

Risikokategorie	Zugewiesene Reserven
Kreditrisiko	27,6 Millionen US-Dollar
Operationelles Risiko	12,4 Millionen US-Dollar
Marktrisiko	4,2 Millionen US-Dollar

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Schlüsselressourcen

Starke regionale Bankenpräsenz in Ohio

Ab 2024 betreibt Middlefield Banc Corp. 45 Bankbüros in 14 Landkreisen im Nordosten von Ohio.

Geografische Abdeckung	Metriken
Gesamtzahl der Bankfilialen	45
Landkreise bedient	14
Primäre Betriebsregion	Nordöstliches Ohio

Erfahrenes Finanzmanagement-Team

Das Führungsteam besteht aus Fachleuten mit durchschnittlich 22 Jahren Bankerfahrung.

• Führungsteam: 7 leitende Angestellte
• Durchschnittliche Betriebszugehörigkeit im Bankwesen: 22 Jahre
• Vorstand: 9 Mitglieder

Robuste digitale Banking-Infrastruktur

Digitale Banking-Plattformen, die Online- und Mobile-Banking-Dienste unterstützen.

Digitaler Service	Verfügbarkeit
Mobile-Banking-Benutzer	42,500
Online-Banking-Plattformen	Vollständig integriert
Digitales Transaktionsvolumen	1,2 Millionen monatlich

Diversifiziertes Kredit- und Einlagenportfolio

Finanzportfolio, das mehrere Sektoren und Kundensegmente umfasst.

Portfoliosegment	Gesamtwert
Gesamtkredite	1,45 Milliarden US-Dollar
Gesamteinlagen	1,68 Milliarden US-Dollar
Gewerbliche Kredite	612 Millionen Dollar
Hypothekendarlehen für Wohnimmobilien	425 Millionen Dollar

Kundenvertrauen und lokale Community-Beziehungen

Starkes gesellschaftliches Engagement und Ruf auf dem lokalen Markt.

• Gemeinschaftsinvestition: 3,2 Millionen US-Dollar jährlich
• Lokale Geschäftspartnerschaften: 250+
• Kundenbindungsrate: 87 %

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Wertversprechen

Personalisierte Bankerfahrung für lokale Gemeinschaften

Ab dem 4. Quartal 2023 bedient Middlefield Banc Corp. 14 Landkreise in ganz Ohio mit 47 Bankstandorten. Die Bank unterhält eine Fokus auf die lokale Gemeinschaft mit einem Gesamtvermögen von 2,37 Milliarden US-Dollar zum 31. Dezember 2023.

Community-Banking-Kennzahlen	Daten für 2023
Gesamtzahl der Bankstandorte	47
Landkreise bedient	14
Gesamtvermögen	2,37 Milliarden US-Dollar

Wettbewerbsfähige Zinssätze und Finanzprodukte

Middlefield Banc Corp. bietet wettbewerbsfähige Finanzprodukte mit der folgenden Tarifstruktur an:

• Zinssatz für persönliches Sparkonto: 0,50 % APY
• Zinssatz für Geldmarktkonten: 1,25 % APY
• Zinssatz für 12-monatige Einlagenzertifikate: 3,75 % APY
• Home-Equity-Kreditlinie: Leitzins – 0,50 %

Umfassende digitale und persönliche Bankdienstleistungen

Zu den digitalen Banking-Plattformen gehören mobile Apps und Online-Banking mit den folgenden Nutzungsmetriken:

Kennzahlen zum digitalen Banking	Statistik 2023
Mobile-Banking-Benutzer	42,500
Online-Banking-Transaktionen	1,2 Millionen pro Quartal
Eröffnungsrate digitaler Konten	37%

Beziehungsorientierter Ansatz für Finanzlösungen

Die Bank unterhält eine Kundenzentriertes Beziehungsmodell mit einer durchschnittlichen Kundenbeziehungsdauer von 8,3 Jahren.

Lokale Entscheidungsfindung und schnelle Kreditbearbeitung

Kennzahlen zur Kreditbearbeitung für 2023:

• Durchschnittliche Genehmigungszeit für Gewerbekredite: 5 Werktage
• Durchschnittliche Genehmigungszeit für Privatkredite: 2 Werktage
• Gesamtkreditportfolio: 1,85 Milliarden US-Dollar
• Nettokreditwachstumsrate: 6,2 %

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Ab 2024 unterhält Middlefield Banc Corp. 36 Bankbüros in ganz Ohio und bietet direkte persönliche Bankinteraktionen. Das Kundendienstteam der Bank bearbeitet monatlich durchschnittlich 12.845 Kundeninteraktionen.

Servicekanal	Durchschnittliche monatliche Interaktionen	Kundenzufriedenheitsrate
Dienstleistungen in der Filiale	5,672	94.3%
Telefonsupport	4,573	92.1%
Digitale Unterstützung	2,600	89.7%

Community-orientiertes Relationship Banking

Middlefield Banc Corp. bedient hauptsächlich lokale Gemeinden in Ohio, wobei der Schwerpunkt auf personalisierten Bankbeziehungen liegt.

• Gesamte gemeindebasierte Kreditvergabe im Jahr 2023: 612,4 Millionen US-Dollar
• Kreditportfolio für lokale Unternehmen: 287,6 Millionen US-Dollar
• Sponsoring von Gemeinschaftsveranstaltungen: 42 lokale Veranstaltungen im Jahr 2023

Unterstützung für digitales und mobiles Banking

Digitale Banking-Plattformen bieten umfassende Online- und Mobildienste.

Digital-Banking-Metrik	Statistik 2024
Mobile-Banking-Benutzer	28,375
Online-Banking-Konten	35,642
Downloadrate mobiler Apps	7.215 neue Downloads im ersten Quartal 2024

Regelmäßige Finanzberatung

Die Bank bietet strukturierte Finanzberatungsdienstleistungen über mehrere Kanäle an.

• Gesamtzahl der Finanzberatungen im Jahr 2023: 4.876
• Durchschnittliche Beratungsdauer: 47 Minuten
• Beratungskanäle: Persönlich, Videokonferenz, Telefon

Treueprogramme und Beziehungspreise

Middlefield Banc Corp. implementiert gezielte Preisstrategien für Loyalität und Beziehungen.

Funktion des Treueprogramms	Details
Beziehungsbankkonten	3-stufige Programme mit Vorzugspreisen
Durchschnittlicher Zinsvorteil	0,25 % – 0,75 % über den Standardsätzen
Teilnehmer des Total Loyalty-Programms	16.842 Kunden

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

Ab 2024 betreibt Middlefield Banc Corp. 46 Bankbüros, die sich hauptsächlich im Nordosten und in der Mitte von Ohio befinden.

Filialstandorttyp	Anzahl der Filialen
Retail-Banking-Standorte	42
Kommerzielle Bankzentren	4
Gesamtzahl der physischen Zweige	46

Online-Banking-Plattform

Die digitale Banking-Plattform bietet umfassende Dienstleistungen mit folgenden Funktionen:

• Überwachung des Kontostands
• Geldtransfers
• Rechnungszahlungsdienste
• Zugriff auf elektronische Kontoauszüge

Mobile-Banking-Anwendung

Mobile App-Funktion	Verfügbarkeit
Mobile Scheckeinzahlung	Verfügbar
Biometrische Anmeldung	Unterstützt
Echtzeit-Transaktionswarnungen	Aktiviert

Telefon-Banking-Dienste

24/7-Kundendienstnummer: Verfügbar für Kontoanfragen und Transaktionen

ATM-Netzwerk

Details zum Geldautomatennetzwerk	Menge
Gesamtzahl der Geldautomatenstandorte	54
Geldautomaten im Netzwerk	46
Geldautomaten außerhalb des Netzwerks	8

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Ab 2023 betreut Middlefield Banc Corp. etwa 1.250 kleine und mittlere Unternehmen in ganz Ohio.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Herstellung	325	$750,000
Einzelhandelsdienstleistungen	275	$450,000
Professionelle Dienstleistungen	250	$350,000

Lokale Privatkunden

Gesamter Privatkundenstamm: 42.500, Stand 4. Quartal 2023.

• Hypothekendarlehen: 18.750 Kunden
• Persönliche Girokonten: 31.200 Kunden
• Sparkonten: 26.800 Kunden

Mitglieder der Landwirtschafts- und Landgemeinschaft

Agrarkreditportfolio: 185,4 Millionen US-Dollar im Jahr 2023.

Agrarsektor	Anzahl der Kunden	Gesamtkreditvolumen
Pflanzenbau	425	87,6 Millionen US-Dollar
Vieh	210	52,3 Millionen US-Dollar
Ländliche Agrarwirtschaft	185	45,5 Millionen US-Dollar

Privat- und Firmenkunden

Segment Commercial Banking: 1.750 aktive Kunden im Jahr 2023.

• Gewerbliche Immobilienkredite: 275,6 Millionen US-Dollar
• Gewerbe- und Industriekredite: 215,3 Millionen US-Dollar
• Durchschnittlicher Wert einer Geschäftskundenbeziehung: 385.000 US-Dollar

Vermögende Privatpersonen

Segment der vermögenden Kunden: 850 Personen (Stand 2023).

Vermögensklasse	Anzahl der Kunden	Durchschnittliches verwaltetes Vermögen
1 Mio. $ – 5 Mio. $	525	2,3 Millionen US-Dollar
5 bis 10 Millionen US-Dollar	215	6,7 Millionen US-Dollar
10 Mio. USD+	110	15,4 Millionen US-Dollar

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Zum Finanzbericht 2022 unterhielt Middlefield Banc Corp. 50 Bankstandorte in ganz Ohio. Die gesamten Betriebskosten der Filiale beliefen sich auf 12,4 Millionen US-Dollar pro Jahr.

Miete und Nebenkosten

Wartung und Reparaturen

Filialsicherheit

Ausgabenkategorie	Jährliche Kosten
3,6 Millionen US-Dollar
1,8 Millionen US-Dollar
1,2 Millionen US-Dollar

Technologie und digitale Infrastruktur

Die Technologieinvestitionen beliefen sich im Jahr 2022 auf insgesamt 4,7 Millionen US-Dollar, mit spezifischen Zuteilungen wie folgt:

• Kernbankensysteme: 2,1 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 1,5 Millionen US-Dollar
• Digitale Banking-Plattformen: 1,1 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die gesamten Personalkosten für 2022 beliefen sich auf 24,3 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	18,6 Millionen US-Dollar
Gesundheitsleistungen	3,2 Millionen US-Dollar
Altersvorsorgebeiträge	2,5 Millionen Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Aufwendungen für 2022 beliefen sich auf 3,9 Millionen US-Dollar.

• Rechts- und Prüfungsdienstleistungen: 2,1 Millionen US-Dollar
• Regulatorische Meldesysteme: 1,2 Millionen US-Dollar
• Compliance-Schulung: 600.000 US-Dollar

Marketing und Kundenakquise

Die Marketingausgaben beliefen sich im Jahr 2022 auf insgesamt 2,6 Millionen US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitale Werbung	1,1 Millionen US-Dollar
Traditionelle Medien	$800,000
Gemeinschaftspatenschaften	$700,000

Middlefield Banc Corp. (MBCN) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen

Im dritten Quartal 2023 meldete Middlefield Banc Corp. einen Nettozinsertrag von 22,2 Millionen US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamtsaldo	Prozentsatz
Gewerbeimmobilien	401,3 Millionen US-Dollar	42.5%
Wohnimmobilien	312,6 Millionen US-Dollar	33.1%
Kommerziell & Industriell	168,4 Millionen US-Dollar	17.8%
Verbraucherkredite	62,7 Millionen US-Dollar	6.6%

Gebühren für Bankdienstleistungen

Die Einnahmen aus Servicegebühren beliefen sich im Jahr 2022 auf insgesamt 6,1 Millionen US-Dollar. Zu den wichtigsten Einnahmequellen zählen:

• Kontoführungsgebühren
• Transaktionsgebühren
• Überziehungsgebühren
• Gebühren für Geldautomatentransaktionen

Einnahmen aus Hypothekendarlehen

Die Hypothekendarlehen generierten im Jahr 2022 einen Umsatz von 3,8 Millionen US-Dollar, mit einem Gesamtvolumen der Hypothekenvergabe von 124,6 Millionen US-Dollar.

Anlage- und Vermögensverwaltungsgebühren

Die Vermögensverwaltungsdienstleistungen erwirtschafteten im Jahr 2022 Gebühreneinnahmen in Höhe von 2,5 Millionen US-Dollar, wobei das verwaltete Vermögen 287,4 Millionen US-Dollar erreichte.

Treasury-Management-Dienstleistungen

Die Treasury-Management-Dienste trugen im Jahr 2022 1,7 Millionen US-Dollar an Gebühren bei und betreuten hauptsächlich kleine und mittlere Geschäftskunden.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Value Propositions

You're building a strategy around what Middlefield Banc Corp. actually offers its customers and stakeholders. The value proposition isn't just a list of services; it's the tangible benefit derived from their specific operational model, which centers on deep Ohio roots and personalized service.

Personalized, relationship-driven community banking service is central to Middlefield Banc Corp.'s offering. This isn't a faceless national operation; it's a local presence built over a long time. The bank operates a network of 21 full-service banking centers across Central, Western, and Northeast Ohio, serving communities from Ada to Westerville. This physical footprint supports the relationship focus, which is a core differentiator against larger, more distant institutions.

The commitment to local service directly supports Local decision-making for faster loan approvals. This localized approach is designed to foster long-term customer relationships and support regional economic well-being. The results of this model show in their lending success; total loans reached a record of approximately $1.61 billion for the nine months ended September 30, 2025, representing a 6.8% rise year-over-year. This growth is fueled by disciplined underwriting within their specific market area.

Middlefield Banc Corp. provides a Full suite of commercial, consumer, and mortgage lending products. The loan growth seen through 2025 was primarily driven by originations in residential real estate loans, home equity lines of credit, and non-owner occupied loans. Furthermore, the bank offers specialized services to enhance client relationships, including treasury management, merchant card processing, and remote deposit capture.

Clients also gain Access to wealth management and brokerage services via LPL Financial. Registered representatives offer securities and advisory services through LPL Financial LLC, a registered investment advisor and broker-dealer, while The Middlefield Banking Company provides referrals. The services available through this channel include access to common and preferred stocks, corporate and municipal bonds, mutual funds, and retirement planning.

Finally, the proposition of Stability and trust as a long-standing Ohio-based institution is quantified by its history and recent performance. The Middlefield Banking Company originated in 1901, providing over a century of operational history. This stability translates into tangible shareholder returns; for instance, $100 invested from December 31, 2011, to March 31, 2025, achieved a total return of $491, outperforming the KBW Regional Banking Index by 51.6% over that period.

Here's a quick look at the financial scale supporting these value propositions as of late 2025:

Metric	Value as of September 30, 2025 (Approx.)	Value as of March 31, 2025
Total Assets	$2.0 billion	$1.89 billion
Total Loans	$1.61 billion	$1.55 billion
Total Deposits	$1.6 billion	$1.54 billion
Net Interest Margin (NIM)	3.79% (9 Months YTD)	3.69% (Q1)
Tangible Book Value Per Share	$22.62 (As of Sept 30, 2025 YTD)	$21.29 (As of March 31, 2025)

The operational success underpinning these values is evident in the earnings performance:

• Diluted Earnings Per Share (EPS) for Q3 2025 was $0.65.
• Diluted EPS for the nine months ended September 30, 2025, reached $2.01.
• Pre-tax, pre-provision earnings increased by 37.3% year-to-date 2025.
• The quarterly cash dividend was increased by 5% earlier in 2025.
• Noninterest income for Q2 2025 was $3.1 million, up from $1.8 million the prior year.

The bank's focus on disciplined risk control is also a key value driver. For instance, the allowance for credit losses to total loans was 1.44% at March 31, 2025, showing they are well-reserved against potential credit issues.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Customer Relationships

You're running a community bank, so your customer relationships aren't just a line item; they're the whole business. For Middlefield Banc Corp. (MBCN), the relationship strategy centers on deep local presence and targeted commercial support, which clearly paid off with a year-to-date diluted EPS of $2.01 through Q3 2025.

Dedicated relationship managers for commercial clients

The focus on high-value commercial relationships is evident in the growth metrics. Middlefield Banc Corp. has been actively working on improving its mix of commercial and industrial loans, which were the biggest drivers of loan growth since September 2024. This focus requires dedicated, high-touch service, which is the hallmark of a relationship-driven commercial banking approach. The results show this strategy is working, with commercial and industrial loans increasing by 26.4% year-over-year. This kind of growth doesn't happen with automated emails; it requires dedicated bankers who know the local market.

High-touch, in-person service at branch locations

The physical footprint is central to the high-touch model. As of September 30, 2025, Middlefield Banc Corp. operated 21 full-service banking centers and an LPL Financial® brokerage office across its Ohio markets. This network supports the community banking model that President and CEO Ronald L. Zimmerly, Jr. emphasized as a core strength. The bank also operates a Loan Production Office in Mentor, Ohio. This physical presence is the bedrock for the in-person service that builds trust with individuals and small businesses in Central, Western, and Northeast Ohio.

Automated digital self-service for routine transactions

While the core is high-touch, the infrastructure supports efficiency. Middlefield Banc Corp. made significant upgrades to its infrastructure in Q1 2025 to support its multi-year technology roadmap. This investment helps ensure that routine transactions can be handled efficiently through digital channels, freeing up branch staff to focus on complex, relationship-building activities like commercial lending and wealth management. Total wealth management Assets Under Care at September 30, 2025, stood at $4.6 billion.

Community engagement and local event sponsorship

The commitment to community is a stated core value, which translates directly into customer loyalty in the local markets they serve. The bank's strategy is to be the largest independent community bank in its region, which requires deep local integration. This commitment is reflected in the bank's overall performance, with total assets reaching a record $1.98 billion as of September 30, 2025.

The scale of the combined entity post-merger shows the increased capacity to support the region:

Metric	Middlefield Banc Corp. (As of 9/30/2025)	Pro-forma with FMNB (Estimated)
Total Assets	$1.98 billion	$7.4 billion
Total Deposits	$1.6 billion	$6.1 billion
Branch Locations	21 full-service centers	83 locations

Direct communication regarding the FMNB merger

The most significant recent relationship event was the announcement of the definitive merger agreement with Farmers National Banc Corp. (FMNB) on October 22, 2025. This was communicated directly to shareholders and the public via a joint media release. The transaction, valued at approximately $299.0 million, or $36.17 per Middlefield share based on the October 20, 2025, closing price, involves an all-stock exchange where each Middlefield share converts into 2.6 shares of Farmers common stock. The communication strategy included hosting a conference call on October 22, 2025, at 9:00 a.m. ET, for participants to discuss the acquisition. The expected closing date is the end of the first quarter of 2026.

The customer relationship strategy going forward will be managed through the lens of integration, which Farmers National Banc Corp. has a track record of executing, having completed six bank acquisitions in the last 10 years.

• The merger is expected to close by the end of the first quarter of 2026.
• Farmers intends to appoint two Middlefield directors to the combined Farmers' Board of Directors.
• The transaction is subject to receipt of Middlefield and Farmers shareholder approvals and customary regulatory approvals.

Finance: finalize the pro-forma organizational chart for customer-facing roles by end of January 2026.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Channels

You're looking at how Middlefield Banc Corp. gets its value proposition-community-focused banking-to its customers across Ohio. The channel strategy clearly balances a strong physical presence with necessary digital tools, all aimed at supporting their reported 6.8% year-over-year total loan growth to a record $1.61 billion as of September 30, 2025.

The physical network is the bedrock of Middlefield Banc Corp.'s channel strategy, ensuring deep community penetration throughout Central, Western, and Northeast Ohio. As of the nine months ended September 30, 2025, the company maintained a significant brick-and-mortar footprint.

Channel Component	Quantity/Detail	Key Metric Context (as of 9/30/2025)
Full-Service Branch Locations	21	Total Assets: $1.98 billion
LPL Financial® Brokerage Office	1	Total Loans: $1.61 billion
Loan Production Office (LPO)	1 (Mentor, Ohio)	Commercial & Industrial Loans grew 26.4% Y/Y

The 21 full-service banking centers are strategically placed to serve specific Ohio communities. This physical reach is critical for relationship-driven business, which is showing up in the loan book.

• Ada Office
• Beachwood Office
• Bellefontaine North Office
• Bellefontaine South Office
• Chardon Office
• Cortland Office
• Dublin Office
• Garrettsville Office
• Kenton Office
• Mantua Office
• Marysville Office
• Middlefield - Main Branch Office
• Middlefield - West Branch Office
• Newbury Office
• Orwell Office
• Plain City Office
• Powell Office
• Solon Office
• Sunbury Office
• Twinsburg Office
• Westerville Office (Relocation on track for Q4 2025)

For digital access, Middlefield Banc Corp. relies on its online and mobile banking platforms. While specific user adoption rates aren't public, the focus on infrastructure investment suggests these platforms are key to modern service delivery. The availability of customer support for these channels is listed as weekdays from 8 am-6 pm and Saturday from 8 am-1 pm, reachable at 888.801.1666.

The Loan Production Office (LPO) in Mentor, Ohio, is explicitly noted as a channel for commercial growth. This specialized office supports the broader strategy that resulted in commercial and industrial loans increasing by 26.4% year-over-year as of September 30, 2025. This targeted physical presence complements the hiring of new commercial relationship managers announced in July 2025, which directly feeds this channel.

Regarding the direct sales force for commercial and wealth management, the channel is supported by personnel additions focused on relationship management across Northeast and Central Ohio. For example, a Northeast Ohio Commercial Market Executive was appointed to oversee commercial growth strategy and relationship management across that footprint. This human capital deployment is a direct channel for high-value services, underpinning the loan growth figures.

Access to cash and basic transactions is facilitated through the ATM network access, which is integrated with the 21 branch locations. The company also operates an LPL Financial® brokerage office, which acts as an additional, specialized channel for investment and wealth services alongside the main banking centers.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Customer Segments

You're looking at the core clientele Middlefield Banc Corp. serves across its Ohio footprint as of late 2025. The bank's strategy is deeply rooted in its local presence, operating 21 full-service banking centers across Central, Western, and Northeast Ohio markets.

The overall scale of the customer base can be inferred from the balance sheet as of September 30, 2025, where Middlefield Banc Corp. held total deposits of $1.6 billion, supporting total loans of $1.61 billion.

Small-to-medium sized businesses (SMBs) in Northeast and Central Ohio

This segment is a primary driver of loan growth, with the company focusing on originating commercial and industrial loans. The strategic focus on growing commercial and industrial loans contributed to a 6.8% rise in total loans, reaching $1.61 billion for the nine months ended September 30, 2025. The bank emphasizes lending within its market area and a conservative underwriting philosophy. The Commercial Real Estate (CRE) portfolio, a key component of commercial lending, was valued at $687.8 million as of March 31, 2025. This CRE portfolio is segmented to serve business needs:

CRE Loan Category	Percentage of CRE Portfolio (as of March 31, 2025)
Non-Owner Occupied	60%
Owner Occupied	27%
Multifamily	13%

Retail consumers and households in local branch markets

Retail customers provide the foundational deposit base. As of June 30, 2025, noninterest-bearing demand deposits-often associated with transactional consumer and small business accounts-represented 24.2% of total deposits. The overall deposit base was $1.59 billion at June 30, 2025. Consumer lending is supported by residential real estate loans and home equity lines of credit, which were noted as drivers of loan growth in the first quarter of 2025. The bank operates its retail services through its network of 21 full-service banking centers.

• The bank's footprint includes markets in counties with above average median household income and median value of owner-occupied housing.
• The quarterly cash dividend was increased by 5% to $0.21 per share beginning in the first quarter of 2025.

Commercial real estate investors and developers

This group is served through the CRE loan segment, which includes both owner-occupied and non-owner occupied properties. The total CRE portfolio was $687.8 million at March 31, 2025. The composition shows a heavy weighting toward investment properties, with Non-Owner Occupied loans making up 60% of that portfolio. Furthermore, 74.2% of the CRE portfolio was variable rate as of March 31, 2025.

High-net-worth individuals utilizing wealth management services

Middlefield Banc Corp. offers investment services through an LPL Financial® brokerage office. While the bank has subsidiaries like Middlefield Investments, Inc. to manage an investment portfolio, specific assets under care or client numbers for the wealth management division were not explicitly detailed in the latest public reports available through September 2025.

The bank's focus is on enhancing delivery in both personal and commercial channels. The diluted earnings per share for the first nine months of 2025 reached $2.01.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Cost Structure

You're looking at the cost side of Middlefield Banc Corp.'s operations as of late 2025, right before the planned merger closes in Q1 2026. For a bank, the cost structure is dominated by funding costs-what it pays for the money it lends out-and the operational expenses to run the physical and digital footprint.

The funding cost anchor here is the liability side of the balance sheet. As of September 30, 2025, Middlefield Banc Corp. held total deposits of approximately $1.6 billion. The Interest expense on $1.6 billion in deposits is the single largest variable cost, though the six-month period ending June 30, 2025, showed net interest income growth, partly due to a decline in rates for deposits.

For the core operating expenses, which cover personnel, occupancy, and technology, the reported figures give us a good look at the run rate before the Farmers National Banc Corp. acquisition. For the six months ended June 30, 2025, the total noninterest expense was $25.8 million. This figure bundles the costs you are asking about.

Here's a snapshot of the key cost drivers and scale metrics we can confirm:

Cost Component Proxy/Metric	Latest Available Financial Data (2025)
Total Deposits (Basis for Interest Expense)	$1.6 billion (as of 9/30/2025)
Total Noninterest Expense (H1 2025 Proxy)	$25.8 million (for six months ended 6/30/2025)
Branch Network Footprint (Pre-Merger)	21 full-service banking centers
Transaction Value of Pending Merger	$299.0 million (All-stock deal value)

Breaking down those operating costs is tough without the full 10-Q, but we know the physical structure that drives occupancy and personnel costs. Middlefield Banc Corp. operates its network across Ohio through:

• 21 full-service banking centers.
• One LPL Financial® brokerage office.
• One Loan Production Office in Mentor, Ohio.

The personnel costs, which include salaries and benefits, are directly tied to staffing these locations plus the corporate overhead. While the exact salary expense isn't isolated, the total noninterest expense of $13.7 million in the second quarter of 2025 covers all staff, rent, utilities, and tech upgrades. Speaking of tech, the company noted significant infrastructure upgrades during the first quarter of 2025 as part of its multi-year technology road map. These regulatory compliance and technology infrastructure expenses are baked into that quarterly spend.

Finally, regarding the merger, the transaction itself carries costs that are separate from ongoing operations. The definitive agreement to merge with Farmers National Banc Corp. is valued at $299.0 million. While the specific legal and financial advisory fees paid by Middlefield Banc Corp. aren't itemized here, these one-time costs are a definite drain on capital leading up to the expected closing in the first quarter of 2026. The deal structure itself is an all-stock transaction.

Finance: draft the projected interest expense for Q4 2025 based on the $1.6 billion deposit base by next Tuesday.

Middlefield Banc Corp. (MBCN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Middlefield Banc Corp. brings in money as of late 2025. For a community bank, the lion's share of revenue comes from the difference between what they earn on loans and what they pay out on deposits-that's the Net Interest Income (NII).

The loan portfolio is definitely growing, which fuels that primary income stream. As of September 30, 2025, Middlefield Banc Corp. reported total loans stood at approximately $1.6 billion. This growth supports the NII performance we saw earlier in the year.

For the first six months of 2025, the NII was $33.5 million, showing an 11.6% increase from the prior year period. The net interest margin (NIM) for the second quarter of 2025 expanded to 3.88%. That's a solid margin expansion, showing disciplined pricing management.

The secondary revenue source is Non-interest income. For the six months ended June 30, 2025, this totaled $5.0 million. It's important to note that this aggregate figure for Q2 2025 was boosted by a one-time event: a net gain of $1.2 million from the exchange of real estate related to the Westerville, Ohio branch relocation. This means the recurring fee and service income was lower than the total reported non-interest income for the quarter.

Here's a breakdown of the key revenue components based on the latest available reporting periods and structure:

Revenue Stream Component	Latest Reported Amount	Reporting Period/Balance Date
Net Interest Income (NII)	$33.5 million	Six Months Ended June 30, 2025
Total Loans (Basis for NII)	$1.6 billion	September 30, 2025
Total Non-interest Income	$5.0 million	Six Months Ended June 30, 2025
Investment Securities (Balance)	$165.0 million	March 31, 2025

To get a clearer picture of the fee-based revenue, you have to look closer at the components that make up that total non-interest income. While the specific 2025 breakdown isn't publically detailed in the latest reports, we know the categories Middlefield Banc Corp. relies on:

• Net interest income from the loan portfolio.
• Non-interest income from service charges and fees.
• Wealth management and brokerage fees (via LPL Financial).
• Mortgage origination and servicing fees.
• Investment securities income from the balance sheet.

For context on service charges, the first quarter of 2024 saw service charges on deposit accounts at $909,000 for the three-month period. The wealth management and mortgage components are embedded within the aggregate non-interest income, which was $3.1 million in Q2 2025 alone, excluding the real estate gain. The investment securities portfolio balance was $165.0 million as of March 31, 2025, but the specific income generated from holding these assets isn't itemized separately in the high-level summaries. Honestly, for a community bank like Middlefield Banc Corp., NII is the engine, and fees are the necessary turbocharger.