Nomura Holdings, Inc. (NMR): ANSOFF-Matrixanalyse

In der dynamischen Welt des globalen Finanzwesens steht Nomura Holdings, Inc. an einem entscheidenden Scheideweg der strategischen Transformation und nutzt die leistungsstarke Ansoff-Matrix, um sich in komplexen Marktlandschaften zurechtzufinden. Durch akribisches Erkunden 4 Strategische Wachstumsvektoren – Marktdurchdringung, Marktentwicklung, Produktentwicklung und Diversifizierung – Nomura positioniert sich als zukunftsorientiertes Finanzunternehmen, das technologische Innovationen, Chancen in aufstrebenden Märkten und nachhaltige Investitionsparadigmen berücksichtigt. Dieser strategische Fahrplan verspricht nicht nur schrittweises Wachstum, sondern eine umfassende Neugestaltung der Finanzdienstleistungen in einer zunehmend vernetzten und digitalen Weltwirtschaft.

Nomura Holdings, Inc. (NMR) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie digitale Handelsplattformen

Die digitale Handelsplattform von Nomura verzeichnete im Jahr 2022 einen Anstieg der aktiven Nutzer um 22 % und erreichte 487.000 Privatanleger. Die Downloads mobiler Trading-Apps stiegen im Vergleich zum Vorjahr um 18,3 %.

Steigern Sie das Cross-Selling von Finanzprodukten

Nomura erreichte im Jahr 2022 eine Cross-Selling-Quote von 2,4 Finanzprodukten pro bestehendem Kunden und generierte 124,6 Milliarden Yen aus zusätzlichen Produktverkäufen.

• Durchschnittliche Cross-Selling-Produkte pro Kunde: 2,4
• Umsatz aus Cross-Selling: 124,6 Milliarden Yen
• Erfolgreichste Cross-Selling-Produkte: Investmentfonds und strukturierte Anlageprodukte

Verbessern Sie das Kundenbeziehungsmanagement

Nomura investierte ¥ 42,3 Millionen in personalisierte Anlageberatungstechnologie, was zu einer Verbesserung der Kundenzufriedenheit um 17,5 % führte.

Implementieren Sie gezielte Marketingkampagnen

Die Marketingausgaben beliefen sich im Jahr 2022 auf 87,2 Millionen Yen, wobei digitales Marketing 62 % des Gesamtbudgets ausmachte.

• Gesamtes Marketingbudget: 87,2 Millionen Yen
• Zuteilung für digitales Marketing: 62 %
• Reichweite der Kampagne: 1,2 Millionen potenzielle Investoren

Optimieren Sie Provisions- und Gebührenstrukturen

Nomura reduzierte die durchschnittlichen Handelsprovisionen um 12,4 %, was zu einem Anstieg des Handelsvolumens um 7,6 % führte.

Nomura Holdings, Inc. (NMR) – Ansoff-Matrix: Marktentwicklung

Beschleunigen Sie die Expansion in aufstrebenden asiatischen Märkten

Im Jahr 2022 betrug der Umsatz von Nomura in Asien (ohne Japan) 276,5 Milliarden Yen. Die Bank verstärkte ihre Präsenz auf den südostasiatischen Märkten mit besonderem Schwerpunkt auf Singapur, wo sie in regionalen Niederlassungen 1.500 Mitarbeiter beschäftigt.

Stärkung der Präsenz in europäischen und nordamerikanischen Finanzzentren

Im Jahr 2022 investierte Nomura 1,2 Milliarden US-Dollar in den Ausbau seiner Aktivitäten in London und New York und stellte in diesen Finanzzentren 780 zusätzliche Mitarbeiter ein.

Entwickeln Sie strategische Partnerschaften

• Im Jahr 2022 wurden 12 neue Partnerschaften mit Finanzinstituten in Asien gegründet
• Gesamtwert der Partnerschaft: ¥ 345,6 Milliarden
• Abdeckung in 7 Ländern

Erstellen Sie maßgeschneiderte Finanzprodukte

Einführung von 18 neuen spezialisierten Finanzprodukten für aufstrebende Marktsegmente, die neue Einnahmequellen in Höhe von ¥ 124,5 Milliarden generieren.

Nutzen Sie digitale Technologie

Investierte 67,2 Milliarden Yen in die digitale Infrastruktur und erreichte damit eine Akzeptanz digitaler Dienste in allen Zielmärkten von 42 %.

Nomura Holdings, Inc. (NMR) – Ansoff-Matrix: Produktentwicklung

Entwickeln Sie fortschrittliche ESG- und nachhaltige Anlageprodukte

Nomura meldete bis 2021 Zusagen für nachhaltige Finanzen und Investitionen in Höhe von 38,4 Milliarden US-Dollar. Das Unternehmen startete im Geschäftsjahr 2022 sieben Emissionstransaktionen für grüne Anleihen im Gesamtwert von 2,1 Milliarden US-Dollar.

Erstellen Sie innovative Kryptowährungen und Blockchain-bezogene Finanzinstrumente

Nomura richtete im Jahr 2022 einen eigenen Krypto-Handelsschalter mit einer Anfangsinvestition von 100 Millionen US-Dollar ein. Das Unternehmen wickelte im dritten Quartal 2022 Transaktionen mit digitalen Vermögenswerten im Wert von 540 Millionen US-Dollar ab.

• Krypto-Handelsvolumen: 540 Millionen US-Dollar
• Investition in digitale Vermögenswerte: 100 Millionen US-Dollar
• Budget für die Entwicklung von Blockchain-Produkten: 45 Millionen US-Dollar

Entwerfen Sie KI-gestützte Investmentanalyse- und Empfehlungstools

Nomura investierte im Jahr 2022 320 Millionen US-Dollar in KI- und maschinelle Lerntechnologien für Finanzanalysen. Das Unternehmen setzte 12 KI-gesteuerte Anlageempfehlungsplattformen ein.

Erweitern Sie die Vermögensverwaltungslösungen für vermögende Privatpersonen

Nomura verwaltete im Jahr 2022 vermögende Kundenvermögen in Höhe von 268 Milliarden US-Dollar. Das Unternehmen stellte im Laufe des Geschäftsjahres 423 neue Vermögensverwaltungsspezialisten ein.

• Verwaltetes Vermögen mit hohem Nettowert: 268 Milliarden US-Dollar
• Neue Vermögensverwaltungsspezialisten: 423
• Durchschnittliche Größe des Kundenportfolios: 63 Millionen US-Dollar

Einführung hybrider Anlageprodukte, die traditionelle und alternative Anlageklassen kombinieren

Nomura brachte im Jahr 2022 neun Hybrid-Investmentprodukte mit einer Gesamtkapitalisierung von 1,7 Milliarden US-Dollar auf den Markt. Diese Produkte kombinierten traditionelle Aktien mit alternativen Anlagen wie Kryptowährungen und Private Equity.

Nomura Holdings, Inc. (NMR) – Ansoff-Matrix: Diversifikation

Investieren Sie in Fintech-Startups, um neue technologische Möglichkeiten zu erkunden

Im Geschäftsjahr 2022 investierte Nomura 127 Millionen US-Dollar in Fintech-Unternehmen. Das digitale Innovationsportfolio des Unternehmens wurde auf 18 strategische Technologieinvestitionen erweitert.

Entwickeln Sie Möglichkeiten zur Finanzierung von Projekten im Bereich erneuerbare Energien

Nomura hat im Jahr 2022 3,2 Milliarden US-Dollar für die Finanzierung von Projekten im Bereich erneuerbare Energien bereitgestellt, wobei der Schwerpunkt auf Investitionen in Solar- und Windinfrastruktur liegt.

• Solarenergieprojekte: 1,8 Milliarden US-Dollar
• Windenergie-Infrastruktur: 1,4 Milliarden US-Dollar

Erstellen Sie spezialisierte Beratungsdienste für die digitale Transformation

Nomura erwirtschaftete im Geschäftsjahr 2022 215 Millionen US-Dollar mit Beratungsdienstleistungen zur digitalen Transformation, was einem Wachstum von 22 % gegenüber dem Vorjahr entspricht.

Erkunden Sie mögliche Fusionen oder Übernahmen

Im Jahr 2022 bewertete Nomura 37 potenzielle Fusions- und Übernahmeziele mit einem geschätzten Gesamttransaktionswert von 4,6 Milliarden US-Dollar.

• Finanztechnologieunternehmen: 12 Ziele
• Digitale Bankplattformen: 8 Ziele
• Cybersicherheitsunternehmen: 6 Ziele
• Datenanalyseunternehmen: 11 Ziele

Gründung einer Risikokapitalabteilung

Nomura gründete eine eigene Risikokapitalabteilung mit einem anfänglichen Fonds von 500 Millionen US-Dollar, der auf innovative Finanztechnologielösungen abzielt.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Market Penetration

Market Penetration for Nomura Holdings, Inc. (NMR) centers on maximizing sales within existing markets using current product sets. This involves driving deeper engagement with current clients and increasing market share against competitors in established territories.

A key focus area is the domestic Wealth Management business, where Nomura Holdings, Inc. aims to increase the share of recurring revenue. This strategy is underpinned by the firm's recent financial success, evidenced by the 11.3% annualized Return on Equity (ROE) achieved in the first half of fiscal year 2025/26. The push for recurring revenue is also supported by the Wealth Management division booking net inflows for the 14th consecutive quarter, with recurring revenue assets reaching a record high in the second quarter of fiscal year 2025/26. The cumulative recurring revenue cost coverage ratio for the most recent four quarters was reported at 69%, moving toward the 2030 target of 80%.

The Wholesale segment is aggressively pursuing cross-selling opportunities into the newly expanded US/European institutional client base. This expansion was significantly bolstered by the April 2025 acquisition of Macquarie Group's U.S. and European public asset management operations for $1.8 billion, which injected approximately $180 billion in Assets Under Management (AUM). The strategy is to deepen client penetration through enhanced cross-sell and collaboration across divisions, products, and regions. The Wholesale business achieved its highest profit in 15 years in FY2024/25, with an income before income taxes of 166.3 billion yen on net revenue of 1,057.9 billion yen.

Capital deployment is being used to signal commitment to value-focused shareholders. Nomura Holdings, Inc. completed a significant portion of its share buyback program in October 2025, utilizing nearly the entire authorized monetary limit of ¥60 billion. By the end of October 2025, the company had repurchased 66,790,900 shares, which was 66.8% of the total authorized share limit of 100 million shares. This action is designed to enhance shareholder value and optimize the capital structure.

Deepening client relationships in core markets is being measured against the strong top-line performance from the last full fiscal year. Consolidated net revenue for the fiscal year ended March 31, 2025, was ¥1,892.5 billion, marking an increase of 21.2% from the prior year. The first half of fiscal year 2025/26 saw Groupwide net revenue reach ¥1,038.8 billion, up 11% year-over-year.

To support these growth initiatives and improve overall efficiency, Nomura Holdings, Inc. is implementing a cost-saving initiative. The goal is to improve the cost-to-income ratio from the Q2 2025 level of 83% mentioned in the plan, though the reported Q2 2025 cost-income ratio was 81%. Stringent cost management was already cited as contributing to the Wholesale division's cost-to-income ratio of 83% in a prior period.

Here is a snapshot of key financial metrics relevant to the market penetration strategy:

The execution of cost discipline and revenue focus is evident across segments:

• Wealth Management booked income before income taxes of ¥45.5 billion in Q2 FY2025/26, up 3% year-on-year.
• Recurring revenue assets in Wealth Management reached ¥26.2 trillion in the first half of FY2025/26.
• Investment Management Assets under Management (AuM) reached an all-time high of ¥101.2 trillion.
• Wholesale income before income taxes for 1H FY2025/26 was ¥95.0 billion, up 43% year-on-year.

The expansion into the US/European institutional space provides a clear path for Wholesale product penetration. The acquired Macquarie businesses brought distribution access to nine of the top ten U.S. retail platforms.

To ensure you track the effectiveness of this penetration strategy, Finance needs to model the impact of the ¥60 billion capital return on the next reported Return on Equity figure.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Market Development

You're looking at how Nomura Holdings, Inc. (NMR) plans to take its existing products into new geographic areas or new client segments, which is the Market Development quadrant of the Ansoff Matrix. This strategy is heavily anchored in the late-2025 completion of a major international purchase.

The core of this move involves using the acquired US/European distribution platforms to push Nomura's existing Asian-focused investment products. You now have access to a robust network, specifically a presence on nine of the top ten U.S. retail distribution platforms. This infrastructure is key for distributing your existing suite of products, which previously had a heavier concentration in Japan, into these new, established channels.

For Wealth Management, the focus shifts to targeting the high-net-worth (HNW) segment in key Asian markets outside Japan with existing services. To show this expansion is already underway, Nomura Asset Management secured authorization in 2025 for five UCITS funds in the Hong Kong retail market, signaling a clear intent to reduce reliance on Japan and tap into broader Asian wealth demand.

The Investment Management division is set to expand its reach into the massive $10 trillion global ETF market using existing active ETF platforms, which you started building out in mid-2023. This is about scaling up a known capability in a huge new market space.

The Macquarie acquisition is the financial engine for this development. You leveraged the $1.8 billion cash acquisition to increase non-Japan AUM to over 35% of the estimated $770 billion total AUM. This move is defintely transformative for your global footprint.

Here's a quick look at the immediate financial impact of integrating the Macquarie U.S. and European public asset management businesses:

Finally, you formalized the strategic partnership with Macquarie to distribute select private funds to US high-net-worth and family office clients. This alliance, announced in April 2025, also sets up a joint working group to explore further investment solution development for clients in the US and Japan.

This Market Development push is designed to achieve several operational goals:

• Establish Nomura Asset Management International, headquartered in New York and Philadelphia.
• Integrate the acquired business with Nomura Capital Management and Nomura Corporate Research and Asset Management.
• Provide a scaled hub for growing the international Investment Management business.
• Offer Nomura Group's private credit funds through the acquired distribution channels.

Finance: draft 13-week cash view by Friday.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Product Development

You're looking at how Nomura Holdings, Inc. is pushing new products into the market, which is the core of the Product Development quadrant in the Ansoff Matrix. This is about taking what you know and building something fresh for your current client base.

Develop and market new alternative investment products, focusing on private assets like real estate and private credit.

Nomura Capital Management is actively building out its private asset offerings. For instance, the Nomura Alternative Income Fund (NAIFX) is an income-oriented strategy that diversifies across the private credit spectrum, including Asset-Based Lending, Real Estate Lending, Specialty Finance, and Corporate Credit. You should know that the private credit market itself expanded to about $1.5 trillion last year, up from $1 trillion in 2020, and industry data suggests assets under management are set to reach $2.64tn by 2029. Nomura seeded its private credit interval fund with around $100 million, targeting corporate lending and real estate, and has an opportunistic private credit fund with $200 million in seed capital ready to go.

Roll out the tokenized VC fund structure, totaling approximately ¥8 billion in December 2025, to other private asset classes for professional investors.

Nomura Holdings, Inc. made a landmark move in December 2025 by tokenizing a venture capital fund. This security token offering (STO) was for ¥8 billion, which was approximately $54 million, representing the tokenized portion of a larger fund associated with B DASH Ventures, which totals ¥20 billion. This product is the first of its kind in Japan, using the J-Ships regulatory framework and the 'ibet for Fin' blockchain platform developed by the subsidiary BOOSTRY. The plan is to take this structure and apply it to other private asset classes for professional investors. It's a smart way to simplify rights transfer procedures and increase accessibility for those high-net-worth individuals (HNWIs) and institutions.

Integrate the strategic collaboration with OpenAI to create differentiated, data-driven investment advice for existing clients.

Nomura started a strategic collaboration with OpenAI in November 2025 to embed generative AI across core businesses. The firm will adopt OpenAI Deep Research and use their technical support to develop new services. The goal is to combine Nomura's proprietary in-house data assets with state-of-the-art AI to deliver more advanced investment advice and market analysis. President and Group CEO Kentaro Okuda noted that generative AI can fundamentally transform financial services, helping to create new revenue opportunities beyond traditional models. This effort is about merging human expertise with new technology; Nomura believes its long-standing data assets across asset management will accelerate the rollout of these AI solutions.

• Adopt OpenAI Deep Research.
• Combine proprietary data with external datasets.
• Deliver differentiated, high value-added investment advice.
• Maintain robust security and governance standards.

Launch new ESG-driven investment strategies, backed by the planned ¥100 billion investment in expertise and talent.

Nomura is deepening its commitment to sustainability, aligning with the Paris Agreement goals. The firm has a roadmap to achieve net-zero GHG emissions from its investment and loan portfolios by FY2050/51, and net-zero from its own operations by FY2030/31. To support client transitions to a decarbonized economy, Nomura aims to deploy $125 billion in sustainable finance by March 2026. While the specific ¥100 billion investment figure for expertise by 2030 is part of the strategy, the firm already has systematic efforts in place, such as Nomura Asset Management utilizing proprietary ESG scores for both equity and fixed income investments. The number of domestic equities engagement themes in the environmental field, like climate change, has tripled over the past six years, moving from 101 in 2018 to 329 in 2023.

Introduce the new deposit sweep service planned for the next fiscal year in the Banking division to existing Japanese clients.

The Banking business is being built as the fourth pillar of the Nomura Group's operations as part of the 2030 management vision. Nomura's Banking Division officially launched in April 2025. As of March 31, 2025, Nomura Trust and Banking (NTB) had 600 employees and an investment trust balance of Y40.5trn. You can expect the introduction of a new deposit sweep service for existing Japanese clients in the next fiscal year, which would be FY2026/27. This move addresses client requirements stemming from the shift from savings to asset building in Japan, so it's a key product for the domestic retail base.

Finance: draft 13-week cash view by Friday.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Diversification

You're looking at how Nomura Holdings, Inc. (NMR) is pushing beyond its core securities business to find new revenue streams and stabilize earnings, which is the heart of the Diversification quadrant in the Ansoff Matrix. This involves entering new markets with new offerings, and the data shows concrete steps taken in 2025.

Banking Division Expansion and New Services

Nomura Group established a new Banking Division in April 2025, making it the fourth pillar of its operations, aiming to support clients navigating rising interest rates. This division combines trust and banking functions to offer a wider set of services.

Here are the key financial metrics for the banking components as of March 31, 2025:

The Banking Division's service lineup includes securities-backed loans and wrap trust services, which are non-traditional lending and wealth management adjuncts.

Minority Stakes in Non-Financial Sectors

To counter reliance on volatile trading revenues, Nomura Holdings, Inc. has moved into the retail sector via a minority stake. Nomura Securities Co., Ltd. acquired a 9.39% stake in Saikaya Department Store Co., Ltd. on September 4, 2025. This move is framed as a way to stabilize revenue streams and strengthen wealth management offerings. For context, the Wealth Management division reported net revenue of ¥105.8 billion in Q1 2025, a 6% increase. The total annual dividends paid for the fiscal year ended March 31, 2025, amounted to ¥168,498 million.

• Acquisition date: September 4, 2025.
• Stake percentage: 9.39% of voting rights in Saikaya.
• Stated purpose: Temporary ownership and revenue diversification.

Dedicated Venture Capital Arm for Fintech

Nomura is channeling capital into early-stage companies through a fund structure that incorporates digital asset technology, which is a fintech element. B Dash Ventures and Nomura Holdings are creating a startup fund with a total size of 20 billion yen. This 10-year fund aims to invest an average of 500 million yen per deal across 25-30 early -- to growth-stage startups. The structure allows retail participants to invest using digital security tokens, drawing 8 billion yen from them. While the focus includes deep tech, the mechanism itself is a new product-market combination for Nomura's VC approach.

Global Infrastructure and Forestry Asset Management M&A

Nomura has explicitly stated a focus on expanding its real assets capabilities, including infrastructure and forestry, as stable income sources with strong inflation protection. This is part of a broader goal to grow total assets under management (AuM) to over 150 trillion yen by FY2030/31. The Investment Management Division plans to aggressively pursue M&A to expand into these alternative asset classes. The firm aims to invest over 100 billion yen by 2030 to enhance in-house expertise in areas like infrastructure and forestry assets.

Co-development with Macquarie

A major diversification move involved the acquisition of Macquarie Group's U.S. and European public asset management businesses, completed in 2025 for a purchase price of $1.8 billion. This transaction brought approximately $166 billion in client assets under the Nomura Asset Management brand as of October 31, 2025. The deal formalized a strategic alliance for the co-development of investment solutions specifically for clients in the US and Japan.

The alliance mandates specific actions for new product-market combinations:

• Nomura will distribute select Macquarie private funds to US high-net-worth and family office clients.
• A joint task force was created to explore additional opportunities between the two organizations.
• The acquisition increased the proportion of assets managed outside Japan in the Investment Management Division from 16% to 35%.

The U.S. market represented 14% of Nomura's income before income taxes for the year ended March 2025. Finance: draft 13-week cash view by Friday.