شركة نومورا القابضة (NMR): تحليل مصفوفة أنسوف

في عالم التمويل العالمي الديناميكي، تقف شركة Nomura Holdings, Inc. على مفترق طرق محوري للتحول الاستراتيجي، حيث تستفيد من Ansoff Matrix القوية للتنقل عبر المناظر الطبيعية المعقدة للسوق. من خلال الاستكشاف الدقيق 4 ناقلات النمو الاستراتيجي - اختراق السوق، وتطوير السوق، وتطوير المنتجات، والتنويع - تضع نومورا نفسها كقوة مالية ذات تفكير تقدمي تحتضن الابتكار التكنولوجي، وفرص الأسواق الناشئة، ونماذج الاستثمار المستدام. ولا تعد خريطة الطريق الاستراتيجية هذه بالنمو المتزايد فحسب، بل بإعادة تصور شامل للخدمات المالية في اقتصاد عالمي رقمي مترابط بشكل متزايد.

شركة نومورا القابضة (NMR) - مصفوفة أنسوف: اختراق السوق

قم بتوسيع منصات التداول الرقمية

شهدت منصة التداول الرقمية الخاصة بنومورا زيادة بنسبة 22% في عدد المستخدمين النشطين في عام 2022، ليصل عددهم إلى 487000 مستثمر تجزئة. ارتفعت تنزيلات تطبيق التداول عبر الهاتف المحمول بنسبة 18.3% مقارنة بالعام السابق.

زيادة البيع المتبادل للمنتجات المالية

حققت نومورا نسبة بيع متبادل بلغت 2.4 منتجًا ماليًا لكل عميل حالي في عام 2022، مما أدى إلى توليد 124.6 مليار ين من مبيعات المنتجات الإضافية.

• متوسط منتجات البيع المتبادل لكل عميل: 2.4
• الإيرادات من البيع المتبادل: 124.6 مليار ين
• المنتجات الأكثر نجاحًا التي تم بيعها بشكل مشترك: صناديق الاستثمار المشتركة ومنتجات الاستثمار المهيكلة

تعزيز إدارة علاقات العملاء

استثمرت نومورا 42.3 مليون ين ياباني في تكنولوجيا استشارات الاستثمار الشخصية، مما أدى إلى تحسن بنسبة 17.5% في درجات رضا العملاء.

تنفيذ الحملات التسويقية المستهدفة

وصلت نفقات التسويق إلى 87.2 مليون ين في عام 2022، ويمثل التسويق الرقمي 62% من إجمالي الميزانية.

• إجمالي ميزانية التسويق: 87.2 مليون ين
• تخصيص التسويق الرقمي: 62%
• وصول الحملة: 1.2 مليون مستثمر محتمل

تحسين هياكل العمولات والرسوم

قام نومورا بتخفيض متوسط عمولات التداول بنسبة 12.4%، مما أدى إلى زيادة حجم التداول بنسبة 7.6%.

Nomura Holdings, Inc. (NMR) - مصفوفة أنسوف: تطوير السوق

تسريع التوسع في الأسواق الآسيوية الناشئة

اعتبارًا من عام 2022، بلغت إيرادات نومورا من آسيا (باستثناء اليابان) 276.5 مليار ين. قام البنك بتعزيز تواجده في أسواق جنوب شرق آسيا مع التركيز بشكل خاص على سنغافورة، حيث يعمل لديه 1500 موظف عبر مكاتبه الإقليمية.

تعزيز التواجد في المراكز المالية في أوروبا وأمريكا الشمالية

وفي عام 2022، استثمر نومورا 1.2 مليار دولار في توسيع العمليات في لندن ونيويورك، مع تعيين 780 موظفًا إضافيًا في هذه المراكز المالية.

تطوير الشراكات الاستراتيجية

• تأسيس 12 شراكة جديدة مع المؤسسات المالية في آسيا في عام 2022
• إجمالي قيمة الشراكة: 345.6 مليار ين
• التغطية عبر 7 دول

إنشاء منتجات مالية مخصصة

تم إطلاق 18 منتجًا ماليًا متخصصًا جديدًا يستهدف قطاعات الأسواق الناشئة، مما أدى إلى توليد 124.5 مليار ين من مصادر الإيرادات الجديدة.

الاستفادة من التكنولوجيا الرقمية

استثمرت 67.2 مليار ين ياباني في البنية التحتية الرقمية، مما أدى إلى اعتماد الخدمات الرقمية بنسبة 42% في الأسواق المستهدفة.

Nomura Holdings, Inc. (NMR) - مصفوفة أنسوف: تطوير المنتجات

تطوير منتجات متقدمة للاستثمار البيئي والاجتماعي والحوكمة والمستدامة

أعلنت نومورا عن التزامات تمويل واستثمار مستدامة بقيمة 38.4 مليار دولار بحلول عام 2021. وأطلقت الشركة 7 معاملات اكتتاب للسندات الخضراء يبلغ مجموعها 2.1 مليار دولار في السنة المالية 2022.

إنشاء عملات مشفرة مبتكرة وأدوات مالية مرتبطة بسلسلة الكتل

أنشأت نومورا مكتبًا مخصصًا لتداول العملات المشفرة باستثمار أولي قدره 100 مليون دولار في عام 2022. وعالجت الشركة 540 مليون دولار من معاملات الأصول الرقمية خلال الربع الثالث من عام 2022.

• حجم تداول العملات المشفرة: 540 مليون دولار
• استثمار الأصول الرقمية: 100 مليون دولار
• ميزانية تطوير منتجات Blockchain: 45 مليون دولار

تصميم أدوات تحليل الاستثمار والتوصية المدعومة بالذكاء الاصطناعي

استثمرت نومورا 320 مليون دولار في تقنيات الذكاء الاصطناعي والتعلم الآلي للتحليل المالي في عام 2022. ونشرت الشركة 12 منصة توصيات استثمارية تعتمد على الذكاء الاصطناعي.

قم بتوسيع حلول إدارة الثروات للأفراد ذوي الثروات العالية

تمكنت نومورا من إدارة أصول العملاء ذوي الثروات العالية بقيمة 268 مليار دولار في عام 2022. وأضافت الشركة 423 متخصصًا جديدًا في إدارة الثروات خلال السنة المالية.

• الأصول عالية القيمة الخاضعة للإدارة: 268 مليار دولار
• المتخصصون الجدد في إدارة الثروات: 423
• متوسط حجم محفظة العملاء: 63 مليون دولار

تقديم منتجات استثمارية هجينة تجمع بين فئات الأصول التقليدية والبديلة

أطلقت نومورا 9 منتجات استثمارية هجينة برأس مال إجمالي قدره 1.7 مليار دولار في عام 2022. وقد دمجت هذه المنتجات الأسهم التقليدية مع الاستثمارات البديلة مثل العملات المشفرة والأسهم الخاصة.

شركة نومورا القابضة (NMR) - مصفوفة أنسوف: التنويع

استثمر في الشركات الناشئة في مجال التكنولوجيا المالية لاستكشاف الفرص التكنولوجية الناشئة

وفي السنة المالية 2022، استثمرت نومورا 127 مليون دولار في مشاريع التكنولوجيا المالية. توسعت محفظة الابتكار الرقمي للشركة لتشمل 18 استثمارًا تكنولوجيًا استراتيجيًا.

تطوير قدرات تمويل مشاريع الطاقة المتجددة

وتعهدت نومورا بمبلغ 3.2 مليار دولار لتمويل مشاريع الطاقة المتجددة في عام 2022، مع التركيز على استثمارات البنية التحتية للطاقة الشمسية وطاقة الرياح.

• مشاريع الطاقة الشمسية: 1.8 مليار دولار
• البنية التحتية لطاقة الرياح: 1.4 مليار دولار

إنشاء خدمات استشارية متخصصة للتحول الرقمي

حققت نومورا 215 مليون دولار أمريكي من خدمات استشارات التحول الرقمي في السنة المالية 2022، مع نمو بنسبة 22% على أساس سنوي.

استكشف عمليات الاندماج أو الاستحواذ المحتملة

في عام 2022، قامت نومورا بتقييم 37 هدفًا محتملاً للاندماج والاستحواذ، مع تقييم إجمالي لقيمة الصفقة يبلغ 4.6 مليار دولار.

• شركات التكنولوجيا المالية: 12 هدفًا
• منصات الخدمات المصرفية الرقمية: 8 أهداف
• شركات الأمن السيبراني: 6 أهداف
• شركات تحليل البيانات: 11 هدفاً

إنشاء ذراع رأس المال الاستثماري

أطلقت نومورا ذراعًا مخصصًا لرأس المال الاستثماري بتمويل أولي قدره 500 مليون دولار يستهدف حلول التكنولوجيا المالية المبتكرة.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Market Penetration

Market Penetration for Nomura Holdings, Inc. (NMR) centers on maximizing sales within existing markets using current product sets. This involves driving deeper engagement with current clients and increasing market share against competitors in established territories.

A key focus area is the domestic Wealth Management business, where Nomura Holdings, Inc. aims to increase the share of recurring revenue. This strategy is underpinned by the firm's recent financial success, evidenced by the 11.3% annualized Return on Equity (ROE) achieved in the first half of fiscal year 2025/26. The push for recurring revenue is also supported by the Wealth Management division booking net inflows for the 14th consecutive quarter, with recurring revenue assets reaching a record high in the second quarter of fiscal year 2025/26. The cumulative recurring revenue cost coverage ratio for the most recent four quarters was reported at 69%, moving toward the 2030 target of 80%.

The Wholesale segment is aggressively pursuing cross-selling opportunities into the newly expanded US/European institutional client base. This expansion was significantly bolstered by the April 2025 acquisition of Macquarie Group's U.S. and European public asset management operations for $1.8 billion, which injected approximately $180 billion in Assets Under Management (AUM). The strategy is to deepen client penetration through enhanced cross-sell and collaboration across divisions, products, and regions. The Wholesale business achieved its highest profit in 15 years in FY2024/25, with an income before income taxes of 166.3 billion yen on net revenue of 1,057.9 billion yen.

Capital deployment is being used to signal commitment to value-focused shareholders. Nomura Holdings, Inc. completed a significant portion of its share buyback program in October 2025, utilizing nearly the entire authorized monetary limit of ¥60 billion. By the end of October 2025, the company had repurchased 66,790,900 shares, which was 66.8% of the total authorized share limit of 100 million shares. This action is designed to enhance shareholder value and optimize the capital structure.

Deepening client relationships in core markets is being measured against the strong top-line performance from the last full fiscal year. Consolidated net revenue for the fiscal year ended March 31, 2025, was ¥1,892.5 billion, marking an increase of 21.2% from the prior year. The first half of fiscal year 2025/26 saw Groupwide net revenue reach ¥1,038.8 billion, up 11% year-over-year.

To support these growth initiatives and improve overall efficiency, Nomura Holdings, Inc. is implementing a cost-saving initiative. The goal is to improve the cost-to-income ratio from the Q2 2025 level of 83% mentioned in the plan, though the reported Q2 2025 cost-income ratio was 81%. Stringent cost management was already cited as contributing to the Wholesale division's cost-to-income ratio of 83% in a prior period.

Here is a snapshot of key financial metrics relevant to the market penetration strategy:

The execution of cost discipline and revenue focus is evident across segments:

• Wealth Management booked income before income taxes of ¥45.5 billion in Q2 FY2025/26, up 3% year-on-year.
• Recurring revenue assets in Wealth Management reached ¥26.2 trillion in the first half of FY2025/26.
• Investment Management Assets under Management (AuM) reached an all-time high of ¥101.2 trillion.
• Wholesale income before income taxes for 1H FY2025/26 was ¥95.0 billion, up 43% year-on-year.

The expansion into the US/European institutional space provides a clear path for Wholesale product penetration. The acquired Macquarie businesses brought distribution access to nine of the top ten U.S. retail platforms.

To ensure you track the effectiveness of this penetration strategy, Finance needs to model the impact of the ¥60 billion capital return on the next reported Return on Equity figure.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Market Development

You're looking at how Nomura Holdings, Inc. (NMR) plans to take its existing products into new geographic areas or new client segments, which is the Market Development quadrant of the Ansoff Matrix. This strategy is heavily anchored in the late-2025 completion of a major international purchase.

The core of this move involves using the acquired US/European distribution platforms to push Nomura's existing Asian-focused investment products. You now have access to a robust network, specifically a presence on nine of the top ten U.S. retail distribution platforms. This infrastructure is key for distributing your existing suite of products, which previously had a heavier concentration in Japan, into these new, established channels.

For Wealth Management, the focus shifts to targeting the high-net-worth (HNW) segment in key Asian markets outside Japan with existing services. To show this expansion is already underway, Nomura Asset Management secured authorization in 2025 for five UCITS funds in the Hong Kong retail market, signaling a clear intent to reduce reliance on Japan and tap into broader Asian wealth demand.

The Investment Management division is set to expand its reach into the massive $10 trillion global ETF market using existing active ETF platforms, which you started building out in mid-2023. This is about scaling up a known capability in a huge new market space.

The Macquarie acquisition is the financial engine for this development. You leveraged the $1.8 billion cash acquisition to increase non-Japan AUM to over 35% of the estimated $770 billion total AUM. This move is defintely transformative for your global footprint.

Here's a quick look at the immediate financial impact of integrating the Macquarie U.S. and European public asset management businesses:

Finally, you formalized the strategic partnership with Macquarie to distribute select private funds to US high-net-worth and family office clients. This alliance, announced in April 2025, also sets up a joint working group to explore further investment solution development for clients in the US and Japan.

This Market Development push is designed to achieve several operational goals:

• Establish Nomura Asset Management International, headquartered in New York and Philadelphia.
• Integrate the acquired business with Nomura Capital Management and Nomura Corporate Research and Asset Management.
• Provide a scaled hub for growing the international Investment Management business.
• Offer Nomura Group's private credit funds through the acquired distribution channels.

Finance: draft 13-week cash view by Friday.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Product Development

You're looking at how Nomura Holdings, Inc. is pushing new products into the market, which is the core of the Product Development quadrant in the Ansoff Matrix. This is about taking what you know and building something fresh for your current client base.

Develop and market new alternative investment products, focusing on private assets like real estate and private credit.

Nomura Capital Management is actively building out its private asset offerings. For instance, the Nomura Alternative Income Fund (NAIFX) is an income-oriented strategy that diversifies across the private credit spectrum, including Asset-Based Lending, Real Estate Lending, Specialty Finance, and Corporate Credit. You should know that the private credit market itself expanded to about $1.5 trillion last year, up from $1 trillion in 2020, and industry data suggests assets under management are set to reach $2.64tn by 2029. Nomura seeded its private credit interval fund with around $100 million, targeting corporate lending and real estate, and has an opportunistic private credit fund with $200 million in seed capital ready to go.

Roll out the tokenized VC fund structure, totaling approximately ¥8 billion in December 2025, to other private asset classes for professional investors.

Nomura Holdings, Inc. made a landmark move in December 2025 by tokenizing a venture capital fund. This security token offering (STO) was for ¥8 billion, which was approximately $54 million, representing the tokenized portion of a larger fund associated with B DASH Ventures, which totals ¥20 billion. This product is the first of its kind in Japan, using the J-Ships regulatory framework and the 'ibet for Fin' blockchain platform developed by the subsidiary BOOSTRY. The plan is to take this structure and apply it to other private asset classes for professional investors. It's a smart way to simplify rights transfer procedures and increase accessibility for those high-net-worth individuals (HNWIs) and institutions.

Integrate the strategic collaboration with OpenAI to create differentiated, data-driven investment advice for existing clients.

Nomura started a strategic collaboration with OpenAI in November 2025 to embed generative AI across core businesses. The firm will adopt OpenAI Deep Research and use their technical support to develop new services. The goal is to combine Nomura's proprietary in-house data assets with state-of-the-art AI to deliver more advanced investment advice and market analysis. President and Group CEO Kentaro Okuda noted that generative AI can fundamentally transform financial services, helping to create new revenue opportunities beyond traditional models. This effort is about merging human expertise with new technology; Nomura believes its long-standing data assets across asset management will accelerate the rollout of these AI solutions.

• Adopt OpenAI Deep Research.
• Combine proprietary data with external datasets.
• Deliver differentiated, high value-added investment advice.
• Maintain robust security and governance standards.

Launch new ESG-driven investment strategies, backed by the planned ¥100 billion investment in expertise and talent.

Nomura is deepening its commitment to sustainability, aligning with the Paris Agreement goals. The firm has a roadmap to achieve net-zero GHG emissions from its investment and loan portfolios by FY2050/51, and net-zero from its own operations by FY2030/31. To support client transitions to a decarbonized economy, Nomura aims to deploy $125 billion in sustainable finance by March 2026. While the specific ¥100 billion investment figure for expertise by 2030 is part of the strategy, the firm already has systematic efforts in place, such as Nomura Asset Management utilizing proprietary ESG scores for both equity and fixed income investments. The number of domestic equities engagement themes in the environmental field, like climate change, has tripled over the past six years, moving from 101 in 2018 to 329 in 2023.

Introduce the new deposit sweep service planned for the next fiscal year in the Banking division to existing Japanese clients.

The Banking business is being built as the fourth pillar of the Nomura Group's operations as part of the 2030 management vision. Nomura's Banking Division officially launched in April 2025. As of March 31, 2025, Nomura Trust and Banking (NTB) had 600 employees and an investment trust balance of Y40.5trn. You can expect the introduction of a new deposit sweep service for existing Japanese clients in the next fiscal year, which would be FY2026/27. This move addresses client requirements stemming from the shift from savings to asset building in Japan, so it's a key product for the domestic retail base.

Finance: draft 13-week cash view by Friday.

Nomura Holdings, Inc. (NMR) - Ansoff Matrix: Diversification

You're looking at how Nomura Holdings, Inc. (NMR) is pushing beyond its core securities business to find new revenue streams and stabilize earnings, which is the heart of the Diversification quadrant in the Ansoff Matrix. This involves entering new markets with new offerings, and the data shows concrete steps taken in 2025.

Banking Division Expansion and New Services

Nomura Group established a new Banking Division in April 2025, making it the fourth pillar of its operations, aiming to support clients navigating rising interest rates. This division combines trust and banking functions to offer a wider set of services.

Here are the key financial metrics for the banking components as of March 31, 2025:

The Banking Division's service lineup includes securities-backed loans and wrap trust services, which are non-traditional lending and wealth management adjuncts.

Minority Stakes in Non-Financial Sectors

To counter reliance on volatile trading revenues, Nomura Holdings, Inc. has moved into the retail sector via a minority stake. Nomura Securities Co., Ltd. acquired a 9.39% stake in Saikaya Department Store Co., Ltd. on September 4, 2025. This move is framed as a way to stabilize revenue streams and strengthen wealth management offerings. For context, the Wealth Management division reported net revenue of ¥105.8 billion in Q1 2025, a 6% increase. The total annual dividends paid for the fiscal year ended March 31, 2025, amounted to ¥168,498 million.

• Acquisition date: September 4, 2025.
• Stake percentage: 9.39% of voting rights in Saikaya.
• Stated purpose: Temporary ownership and revenue diversification.

Dedicated Venture Capital Arm for Fintech

Nomura is channeling capital into early-stage companies through a fund structure that incorporates digital asset technology, which is a fintech element. B Dash Ventures and Nomura Holdings are creating a startup fund with a total size of 20 billion yen. This 10-year fund aims to invest an average of 500 million yen per deal across 25-30 early -- to growth-stage startups. The structure allows retail participants to invest using digital security tokens, drawing 8 billion yen from them. While the focus includes deep tech, the mechanism itself is a new product-market combination for Nomura's VC approach.

Global Infrastructure and Forestry Asset Management M&A

Nomura has explicitly stated a focus on expanding its real assets capabilities, including infrastructure and forestry, as stable income sources with strong inflation protection. This is part of a broader goal to grow total assets under management (AuM) to over 150 trillion yen by FY2030/31. The Investment Management Division plans to aggressively pursue M&A to expand into these alternative asset classes. The firm aims to invest over 100 billion yen by 2030 to enhance in-house expertise in areas like infrastructure and forestry assets.

Co-development with Macquarie

A major diversification move involved the acquisition of Macquarie Group's U.S. and European public asset management businesses, completed in 2025 for a purchase price of $1.8 billion. This transaction brought approximately $166 billion in client assets under the Nomura Asset Management brand as of October 31, 2025. The deal formalized a strategic alliance for the co-development of investment solutions specifically for clients in the US and Japan.

The alliance mandates specific actions for new product-market combinations:

• Nomura will distribute select Macquarie private funds to US high-net-worth and family office clients.
• A joint task force was created to explore additional opportunities between the two organizations.
• The acquisition increased the proportion of assets managed outside Japan in the Investment Management Division from 16% to 35%.

The U.S. market represented 14% of Nomura's income before income taxes for the year ended March 2025. Finance: draft 13-week cash view by Friday.