Republic Bancorp, Inc. (RBCAA): Business Model Canvas

Republic Bancorp, Inc. (RBCAA) entwickelt sich zu einem dynamischen Finanzkraftwerk, das sich mithilfe eines innovativen und kundenorientierten Geschäftsmodells strategisch durch die komplexe Landschaft des regionalen Bankwesens navigiert. Durch die Kombination von personalisiertem Service mit modernster digitaler Technologie entwickelt diese Institution einen einzigartigen Ansatz, der traditionelle Bankparadigmen verändert und maßgeschneiderte Lösungen bietet, die bei kleinen Unternehmen, lokalen Unternehmern und Einzelkunden Anklang finden, die mehr als nur transaktionale Bankerlebnisse suchen. Ihr Modell stellt einen ausgefeilten Entwurf strategischer Partnerschaften, robuster Ressourcen und vielfältiger Einnahmequellen dar, der sie als herausragenden Akteur im wettbewerbsintensiven Finanzdienstleistungs-Ökosystem positioniert.

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Unternehmensnetzwerke

Republic Bancorp unterhält ab 2023 Partnerschaften mit 127 lokalen Wirtschaftskammern in Kentucky und den umliegenden Bundesstaaten. Das Netzwerk der Bank umfasst:

Netzwerktyp	Anzahl der Partnerschaften	Geografische Abdeckung
Lokale Wirtschaftskammern	127	Kentucky und angrenzende Staaten
Regionale Wirtschaftsentwicklungsgruppen	38	Region Mittlerer Westen

Gewerbeimmobilienentwickler

Republic Bancorp arbeitet mit Gewerbeimmobilienentwicklern aus verschiedenen Sektoren zusammen:

• Gesamtportfolio an Gewerbeimmobilienkrediten: 742 Millionen US-Dollar (4. Quartal 2023)
• Aktive Partnerschaften mit 64 Gewerbeimmobilienentwicklungsunternehmen
• Konzentriert sich auf Ballungsräume in Kentucky, Indiana und Ohio

Kleinunternehmerverbände

Zu den strategischen Partnerschaften gehören:

Verein	Partnerschaftsfokus	Gründungsjahr
Nationaler Verband für Kleinunternehmen	Unterstützung gewähren	2018
Kentucky Small Business Development Center	Beratungsdienste	2016

Anbieter von Zahlungsabwicklungstechnologien

Zu den Technologiepartnerschaften von Republic Bancorp gehören:

• Fiserv (Primärtechnologie-Infrastrukturpartner)
• FIS Global (Zahlungsabwicklungslösungen)
• Investition in digitale Banking-Technologie: 12,3 Millionen US-Dollar im Jahr 2023

Berater für die Einhaltung gesetzlicher Vorschriften

Details zur Compliance-Partnerschaft:

Beratungsunternehmen	Compliance-Bereich	Jährlicher Vertragswert
Deloitte & Touche	Regulatorisches Risikomanagement	1,4 Millionen US-Dollar
KPMG	Einhaltung der Finanzberichterstattung	1,2 Millionen US-Dollar

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 meldete Republic Bancorp ein Gesamtvermögen von 13,9 Milliarden US-Dollar. Die Bank betreibt 78 Bankstandorte mit umfassendem Serviceangebot, hauptsächlich in Kentucky, Indiana und Ohio.

Kategorie Bankdienstleistungen	Gesamttransaktionsvolumen (2023)
Gewerbliches Kreditportfolio	4,2 Milliarden US-Dollar
Privatkundenkonten	237.000 aktive Konten
Geschäftsbankkunden	15.700 aktive Geschäftskunden

Hypothekendarlehen

Republic Bancorp hat im Jahr 2023 Hypothekendarlehen in Höhe von 1,87 Milliarden US-Dollar aufgenommen, wobei der Schwerpunkt auf der Finanzierung von Wohnimmobilien liegt.

• Vergabevolumen für Wohnhypotheken: 1,87 Milliarden US-Dollar
• Durchschnittliche Hypothekendarlehenshöhe: 325.000 $
• Genehmigungsquote für Hypothekendarlehen: 68 %

Verwaltung von Einlagenkonten

Die Gesamteinlagen beliefen sich zum 31. Dezember 2023 auf 11,6 Milliarden US-Dollar.

Art des Einlagenkontos	Gesamtsaldo
Girokonten	4,3 Milliarden US-Dollar
Sparkonten	3,9 Milliarden US-Dollar
Geldmarktkonten	2,1 Milliarden US-Dollar
Einlagenzertifikate	1,3 Milliarden US-Dollar

Entwicklung einer digitalen Banking-Plattform

Republic Bancorp investierte im Jahr 2023 12,4 Millionen US-Dollar in die digitale Banktechnologie-Infrastruktur.

• Mobile-Banking-Nutzer: 142.000
• Online-Banking-Transaktionsvolumen: 3,2 Millionen monatliche Transaktionen
• Investition in die Modernisierung der digitalen Banking-Plattform: 12,4 Millionen US-Dollar

Risikomanagement und Finanzberatung

Die Bank verfügt über ein solides Risikomanagementsystem mit Kreditausfallreserven in Höhe von 246 Millionen US-Dollar (Stand Dezember 2023).

Risikomanagement-Metrik	Wert
Rückstellungen für Kreditverluste	246 Millionen Dollar
Quote der notleidenden Kredite	1.37%
Kapitaladäquanzquote	12.4%

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Schlüsselressourcen

Starke regionale Bankeninfrastruktur

Im vierten Quartal 2023 betreibt Republic Bancorp 77 Bankstandorte in Kentucky, Indiana, Ohio und Colorado. Die Gesamtaktiva belaufen sich auf 5,42 Milliarden US-Dollar, die Gesamteinlagen auf 4,68 Milliarden US-Dollar.

Infrastrukturmetrik	Menge
Gesamtzahl der Bankstandorte	77
Betriebszustände	4
Gesamtvermögen	5,42 Milliarden US-Dollar
Gesamteinlagen	4,68 Milliarden US-Dollar

Erfahrenes Finanzmanagement-Team

Führungsteam mit einer durchschnittlichen Bankerfahrung von mehr als 25 Jahren.

• CEO: Steven E. Ernst (25 Jahre Bankerfahrung)
• CFO: Brian Tippett (20 Jahre Finanzmanagement)
• Chief Risk Officer: Michael Bickford (22 Jahre Risikomanagement)

Fortschrittliche digitale Banking-Technologie

Technologieinvestition von 12,3 Millionen US-Dollar in digitale Bankplattformen für 2023.

Digitale Banking-Fähigkeit	Metrisch
Mobile-Banking-Benutzer	142,000
Online-Banking-Plattformen	3
Jährliche Technologieinvestition	12,3 Millionen US-Dollar

Vielfältige Kundeneinlagenbasis

Zusammensetzung der Einlagen über mehrere Kundensegmente hinweg.

Kundensegment	Einzahlungsprozentsatz
Gewerbliche Kunden	42%
Einzelhandelskunden	38%
Institutionelle Kunden	20%

Robuste Compliance- und Risikomanagementsysteme

Engagiertes Compliance-Team mit einer jährlichen Investition von 4,5 Millionen US-Dollar in die Risikomanagement-Infrastruktur.

• Compliance-Mitarbeiter: 47 Vollzeitmitarbeiter
• Jährliches Compliance-Budget: 4,5 Millionen US-Dollar
• Risikomanagement-Technologieplattformen: 2 Systeme auf Unternehmensebene

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für lokale Märkte

Ab dem 4. Quartal 2023 bedient Republic Bancorp 10 Hauptmärkte in Kentucky, Indiana, Florida und Ohio. Die Bank unterhält insgesamt 73 Bankstandorte mit einer Bilanzsumme von 5,76 Milliarden US-Dollar.

Markt	Anzahl der Filialen	Vollständige Marktdurchdringung
Kentucky	48	62%
Indiana	12	22%
Florida	8	10%
Ohio	5	6%

Wettbewerbsfähige Zinssätze für Kredite und Einlagen

Zum 31. Dezember 2023 bot Republic Bancorp die folgenden wettbewerbsfähigen Tarife an:

• Zinssätze für Privatkredite: 6,75 % – 12,50 %
• Zinssätze für Geschäftskredite: 5,25 % – 9,75 %
• Zinssätze für Einlagenzertifikate: 3,50 % – 5,25 %
• Sparkontenzinsen: 1,75 % – 3,25 %

Umfassende digitale und mobile Bankdienstleistungen

Statistiken zur digitalen Banking-Plattform für 2023:

Digitaler Service	Benutzerakzeptanzrate	Jährliche Transaktionen
Mobiles Banking	68%	4,2 Millionen
Online-Banking	82%	6,7 Millionen
Mobile Scheckeinzahlung	55%	2,1 Millionen

Beziehungsorientierte Kundenansprache

Kennzahlen zur Kundenbindung für 2023:

• Kundenbindungsrate: 87 %
• Durchschnittlicher Kundenbeziehungswert: 24.500 $
• Durchschnittliche Anzahl Produkte pro Kunde: 3,2

Schnelle und effiziente Kreditbearbeitung

Leistungskennzahlen zur Kreditbearbeitung für 2023:

Darlehenstyp	Durchschnittliche Genehmigungszeit	Zustimmungsrate
Privatkredite	2,5 Tage	76%
Geschäftskredite	4,3 Tage	68%
Hypothekendarlehen	7,2 Tage	62%

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Kundenservice

Republic Bancorp bietet personalisierte Bankdienstleistungen mit Fokus auf die individuellen Kundenbedürfnisse. Im vierten Quartal 2023 meldete die Bank 1.067 Vollzeitmitarbeiter, die sich mit Kundendienstaufgaben befassen.

Kundendienstmetrik	Leistung 2023
Kundenzufriedenheitsrate	87.6%
Durchschnittliche Reaktionszeit	2,3 Stunden
Digitale Supportkanäle	4 aktive Plattformen

Engagierte Beziehungsmanager

Republic Bancorp beschäftigt 142 engagierte Kundenbetreuer in seinen regionalen Bankennetzwerken.

• Durchschnittliches Kundenportfolio pro Kundenbetreuer: 87 Konten
• Spezialisierte Manager für die Geschäfts-, Privat- und Vermögensverwaltungssegmente
• Jährliche Schulungsstunden pro Kundenbetreuer: 42 Stunden

Community-orientierter Banking-Ansatz

Die Bank bedient 6 Primärstaaten mit 472 Bankstandorten (Stand Dezember 2023).

Community-Engagement-Metrik	Daten für 2023
Lokale Gemeinschaftsinvestitionen	24,3 Millionen US-Dollar
Gemeindeentwicklungsdarlehen	187,6 Millionen US-Dollar

Multi-Channel-Kommunikationsplattformen

Republic Bancorp unterhält verschiedene Kommunikationskanäle für die Kundeninteraktion.

• Mobile Banking App: 248.000 aktive Nutzer
• Online-Banking-Plattform: 392.000 registrierte Benutzer
• Callcenter: Support rund um die Uhr mit einer durchschnittlichen Wartezeit von 4,2 Minuten
• Social-Media-Plattformen: Aktiv auf 3 Hauptkanälen

Kontinuierliche Kundenbindungsstrategien

Die Bank implementiert gezielte Engagement-Strategien mit messbaren Ergebnissen.

Engagement-Strategie	Leistung 2023
Kundenbindungsrate	94.3%
Cross-Selling-Erfolgsquote	37.6%
Häufigkeit des digitalen Engagements	12,4 Interaktionen pro Monat und Benutzer

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Ab 2023 betreibt Republic Bancorp 79 Bankzentren in vier Bundesstaaten: Kentucky, Indiana, Ohio und Florida.

Staat	Anzahl der Filialen
Kentucky	52
Indiana	12
Ohio	8
Florida	7

Online-Banking-Plattform

Die Online-Banking-Plattform von Republic Bancorp bedient im vierten Quartal 2023 rund 127.000 Digital-Banking-Nutzer.

• Die digitale Plattform bietet rund um die Uhr Zugang zum Konto
• Unterstützt Transaktionen, Überweisungen und Rechnungszahlungen
• Integriert in die Mobile-Banking-Anwendung

Mobile-Banking-Anwendung

Die Mobile-Banking-App wurde über 85.000 Mal heruntergeladen und erhielt eine Benutzerbewertung von 4,2/5.

Plattform	Statistiken herunterladen
Apple App Store	48.500 Downloads
Google Play Store	36.500 Downloads

Kundendienst-Callcenter

Republic Bancorp unterhält drei Kundendienstzentren, die monatlich etwa 75.000 Kundeninteraktionen abwickeln.

Digitale Kommunikationskanäle

Kennzahlen zum digitalen Engagement für 2023:

• E-Mail-Kommunikation: 215.000 monatlich
• Social-Media-Follower: 22.500
• Monatliche Besucher der Website: 95.000

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut Republic Bancorp rund 3.750 kleine und mittlere Geschäftskunden in seinen operativen Regionen.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Einzelhandelsunternehmen	1,425	$375,000
Professionelle Dienstleistungen	1,250	$425,000
Herstellung	675	$525,000

Lokale Privatkunden

Republic Bancorp unterhält zum 31. Dezember 2023 1.275.000 Privatkundenkonten.

• Girokonten: 625.000
• Sparkonten: 425.000
• Geldmarktkonten: 225.000

Gewerbliche Immobilieninvestoren

Das Gewerbeimmobilienportfolio der Bank beläuft sich im Dezember 2023 auf insgesamt 2,3 Milliarden US-Dollar.

Immobilientyp	Gesamtinvestition	Anzahl der Investoren
Wohnbebauung	825 Millionen Dollar	215
Gewerbeimmobilien	1,1 Milliarden US-Dollar	175
Mixed-Use-Entwicklungen	375 Millionen Dollar	85

Professionelle Dienstleister

Republic Bancorp betreut 2.100 Kunden professioneller Dienstleister aus verschiedenen Branchen.

• Anwaltskanzleien: 425 Mandanten
• Arztpraxen: 625 Kunden
• Beratungsunternehmen: 350 Kunden
• Wirtschaftsprüfungsgesellschaften: 700 Kunden

Privat- und Familienbankkunden

Gesamtzahl der Privat- und Familienbankkunden: 985.000 zum 31. Dezember 2023.

Altersgruppe	Anzahl der Kunden	Durchschnittlicher Kontostand
18-35 Jahre	275,000	$12,500
36-55 Jahre	425,000	$48,750
56+ Jahre	285,000	$87,300

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Im 4. Quartal 2023 meldete Republic Bancorp Betriebskosten für Filialen in Höhe von 42,3 Millionen US-Dollar pro Jahr.

Ausgabenkategorie	Jährliche Kosten
Miete und Belegung	18,7 Millionen US-Dollar
Dienstprogramme	3,6 Millionen US-Dollar
Wartung	5,2 Millionen US-Dollar
Sicherheit	2,8 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur für Republic Bancorp beliefen sich im Jahr 2023 auf insgesamt 24,5 Millionen US-Dollar.

• IT-Hardware: 7,2 Millionen US-Dollar
• Softwarelizenzierung: 6,8 Millionen US-Dollar
• Cybersicherheitssysteme: 5,5 Millionen US-Dollar
• Netzwerkinfrastruktur: 5,0 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2023 auf 157,6 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	112,4 Millionen US-Dollar
Krankenversicherung	22,3 Millionen US-Dollar
Altersvorsorgeleistungen	15,6 Millionen US-Dollar
Leistungsprämien	7,3 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Aufwendungen für die Einhaltung gesetzlicher Vorschriften beliefen sich im Jahr 2023 auf 16,9 Millionen US-Dollar.

• Rechtsberatung: 6,2 Millionen US-Dollar
• Compliance-Software: 4,5 Millionen US-Dollar
• Prüfungsgebühren: 3,7 Millionen US-Dollar
• Schulungsprogramme: 2,5 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben beliefen sich im Jahr 2023 auf 9,7 Millionen US-Dollar.

Marketingkanal	Jährliche Ausgaben
Digitale Werbung	3,6 Millionen US-Dollar
Traditionelle Medien	2,9 Millionen US-Dollar
Gemeinschaftsveranstaltungen	1,8 Millionen US-Dollar
Direktmailing-Kampagnen	1,4 Millionen US-Dollar

Republic Bancorp, Inc. (RBCAA) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen

Für das Geschäftsjahr 2023 meldete Republic Bancorp, Inc. einen Gesamtzinsertrag von 517,1 Millionen US-Dollar. Die Darlehenszinserträge setzen sich wie folgt zusammen:

Kreditkategorie	Zinserträge (Mio. USD)
Gewerbliche Kredite	237.4
Hypothekendarlehen für Wohnimmobilien	189.6
Verbraucherkredite	90.1

Gebühren für Hypothekendarlehen

Die Gebühren für Hypothekendarlehen beliefen sich im Jahr 2023 auf insgesamt 42,3 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Erstellungsgebühren: 28,7 Millionen US-Dollar
• Bearbeitungsgebühren: 9,5 Millionen US-Dollar
• Zeichnungsgebühren: 4,1 Millionen US-Dollar

Servicegebühren für Einlagenkonten

Servicegebühren generierten im Jahr 2023 einen Umsatz von 65,2 Millionen US-Dollar:

Art der Servicegebühr	Umsatz (Mio. USD)
Überziehungsgebühren	27.6
Monatliche Wartungsgebühren	22.8
Gebühren für Geldautomatentransaktionen	14.8

Investment- und Vermögensverwaltungsdienstleistungen

Der Umsatz aus Wertpapierdienstleistungen erreichte im Jahr 2023 53,7 Millionen US-Dollar:

• Vermögensverwaltungsgebühren: 31,2 Millionen US-Dollar
• Finanzberatungsdienste: 15,5 Millionen US-Dollar
• Maklerprovisionen: 7,0 Millionen US-Dollar

Gebühren für digitale Banktransaktionen

Die Gebühren für digitale Banking-Transaktionen beliefen sich im Jahr 2023 auf 22,9 Millionen US-Dollar:

Art der digitalen Transaktion	Umsatz (Mio. USD)
Mobile Banking-Transaktionen	12.6
Online-Rechnungsgebühren bezahlen	6.3
Gebühren für elektronische Überweisungen	4.0

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Value Propositions

You're looking at the core reasons clients choose Republic Bancorp, Inc. (RBCAA) over others in the regional banking space. It's about solid performance metrics meeting a deep commitment to service.

One key value driver is the efficiency in core operations, reflected in the Net Interest Margin (NIM). The Core Bank NIM reached 3.78% in Q3 2025, up from 3.53% in Q3 2024, showing material expansion driven by deposit cost moderation and disciplined balance sheet pricing.

Republic Bancorp, Inc. offers value through its diversified revenue streams, particularly from its specialized financial products grouped under the Republic Processing Group. This diversification helps smooth out earnings volatility. Here's a look at recent segment performance:

Segment	Metric	Value	Period
Republic Credit Solutions (RCS)	Net Income	$7.2 million	Q3 2025
Tax Refund Solutions (TRS)	Net Income Increase	123%	Q1 2025 vs Q1 2024
Core Bank	Net Interest Income	$61.2 million	Q3 2025

The community-centric approach translates directly into high customer satisfaction, which is a major draw. This isn't just talk; it's validated by external recognition.

• Republic Bancorp, Inc. was named one of America's Best Regional Banks 2025 by Newsweek and Plant-A-Insights Group.
• This Newsweek award was based on a study involving over 9,000 institutions and more than 70,000 customer surveys.
• Republic Bank secured the number nine position nationally on Forbes' 2025 America's Best Banks list.
• The bank boasts a Net Promoter Score nearly three times the banking industry average.

The bank provides value through a comprehensive suite of commercial and consumer loan offerings, though management has shown a willingness to strategically prune the portfolio. The company originates residential mortgage loans, home equity loans and lines, commercial real estate loans, C&I loans, business loans & lines of credit, equipment leasing consumer loans, and warehouse lines of credit.

For instance, warehouse balances, a specialized lending product, increased by 9% to $575 million in Q3 2025. Still, the total loan portfolio saw a strategic decline of $92 million in Q3 2025, signaling a focus on pricing discipline over sheer volume. To be fair, in the prior quarter (Q2 2025), total loans and leases held for investment had grown by 2.1% (or $319.0 million) from Q1 2025.

Finally, the external validation of their model is a clear value proposition. Republic Bancorp, Inc. was recognized as one of America's Best Regional Banks 2025. This recognition, following the Forbes ranking at number nine nationally, suggests clients are getting service quality that is demonstrably better than most peers.

Finance: draft Q4 2025 NIM forecast by Monday.

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Customer Relationships

Republic Bancorp, Inc. focuses its customer relationships on deep local engagement, supported by modern digital tools. This approach is designed to foster loyalty across its expanding footprint in markets like Louisville, Nashville, Cincinnati/Northern Kentucky, Lexington, and Tampa. The bank's commitment to its community relationships is a stated cornerstone of its mission.

Dedicated relationship managers for commercial clients

For commercial clients, Republic Bank emphasizes a dedicated, hands-on approach. While specific staffing numbers for relationship managers aren't public, the structure suggests direct access to decision-makers. For instance, in commercial real estate lending, professionals focus on building strong, lasting relationships by taking time to understand financial and operational needs, customizing lending solutions, and ensuring clients have access to the team, including the CEO, for quick solutions.

High-touch, community-focused service model

The service model is deeply rooted in community presence and responsiveness. As of March 31, 2025, Republic Bank operated 47 banking centers across five states. This physical presence supports the high-touch service ethos. The bank actively promotes its commitment to community engagement, evidenced by accolades such as being named a recipient of Louisville Business First's Partners in Philanthropy in 2025. The bank's evolved brand campaign, Time to Thrive™, launched in June 2025, is explicitly designed to underscore this commitment to its clients and the communities it serves.

Key operational and financial metrics supporting the business structure as of late 2025 include:

Metric	Value	Reporting Period
Total Assets (approx.)	$7.0 billion	June 30, 2025
Total Assets (approx.)	$7.1 billion	March 31, 2025
Q3 2025 Net Income	$29.7 million	Third Quarter 2025
Q2 2025 Net Income	$31.5 million	Second Quarter 2025
Banking Centers	47	As of March 31, 2025

The bank's focus is on enabling clients to thrive, which translates into relationship support across various offerings, including Private and Professional Banking.

Self-service options via online and mobile banking

To balance the high-touch service, Republic Bancorp, Inc. offers comprehensive digital self-service options for both personal and business customers. These digital channels are critical for modern convenience and efficiency. The bank's personal mobile banking suite includes applications for iPhone, Android, iPad, and Android tablets. Key digital capabilities available to customers include:

• Bill pay functionality
• Mobile deposit services
• Personal and business online banking access via www.republicbank.com

This digital layer helps manage routine transactions, freeing up relationship managers for more complex needs.

Targeted marketing via new BUNTIN partnership

Republic Bank significantly enhanced its external communication strategy by announcing a new full-service marketing partnership with the advertising agency BUNTIN in May 2025. BUNTIN oversees strategy, media, and creative operations, aiming to elevate the bank's brand identity and amplify community engagement across its primary markets. This new effort runs alongside the bank's longstanding relationship with C2 Strategic Communications for public relations and strategic counsel. The first phase of this collaboration launched the multistage marketing campaign, Time to Thrive™, utilizing channels such as:

• Linear and streaming television
• Paid social placements
• Out-of-home placements

The campaign's message is being integrated across key Republic Bank offerings, including HELOC, Private, and Professional Banking services.

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Channels

The distribution of services for Republic Bancorp, Inc. relies on a blended approach, combining a physical footprint with robust digital offerings to serve its customer segments across its operating states.

Republic Bank & Trust Company maintains a physical presence consisting of exactly 47 banking centers spread across five distinct metropolitan statistical areas (MSAs) in five states as of early 2025 filings.

MSA	Number of Banking Centers	Key States/Locations Mentioned
Louisville/Jefferson County	22	Kentucky, Indiana
Cincinnati	8	Ohio, Kentucky
Tampa-St. Petersburg-Clearwater	7	Florida
Lexington	6	Kentucky
Nashville-Davidson-Murfreesboro-Franklin	4	Tennessee

The digital channel is anchored by the online banking portal at www.republicbank.com. This platform supports account management, transfers, bill pay, and e-statements. Customers also access services through dedicated mobile applications.

• Mobile banking apps available for iPhone.
• Mobile banking apps available for Android.
• Access to over 90,000 Surcharge-Free ATMs.

For specialized lending, Republic Bank Finance operates a dedicated loan production office in St. Louis, Missouri. This channel supports the origination of commercial and warehouse lending products. As of the third quarter of 2025, warehouse balances, a key metric for this channel, stood at USD 575 million, reflecting a 9% increase year-over-year. Republic Bancorp, Inc. also highlights its online lending capabilities as a key technological strength recognized by industry awards. Finance: draft 13-week cash view by Friday.

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Customer Segments

You're looking at the core groups Republic Bancorp, Inc. (RBCAA) serves, which drive their revenue across the bank and the specialized processing segments. Here's the breakdown based on their late 2025 operational snapshot, primarily drawing from the third quarter 2025 results.

Retail consumers in five metropolitan statistical areas (MSAs)

Republic Bank & Trust Company operates through 47 banking centers serving communities across five states, concentrated in five specific MSAs as of late 2025.

• Louisville MSA: 22 banking centers (KY/IN).
• Cincinnati MSA: 8 banking centers (OH/KY).
• Tampa MSA: 7 banking centers (FL).
• Lexington MSA: 6 banking centers (KY).
• Nashville MSA: 4 banking centers (TN).

The bank also maintains one loan production office in St. Louis, Missouri. Deposit growth in the Core Bank was supported by a $277 million rise in average balances for business and consumer money market accounts in Q3 2025.

Small to mid-sized businesses (C&I and CRE borrowers)

These businesses are served through the Core Bank segment, which represented approximately 94% of total assets as of Q3 2025. The bank originates Commercial & Industrial (C&I) loans and Commercial Real Estate (CRE) loans.

Here's a look at how the Core Bank segment performed, which houses these business lending activities, and some historical context for the loan types:

Metric / Segment	Q3 2025 Value	Comparison/Context
Core Bank Net Income	$19.8 million	A 15% increase year-over-year.
Core Bank Net Interest Income	$61.2 million	Up 12% from Q3 2024.
CRE Loans (2021 Balance)	$1,456,009 thousand	Represents a historical portfolio size.
C&I Loans (2021 Balance)	$340,363 thousand	Represents a historical portfolio size.

The Core Bank's net interest margin (NIM) improved to 3.78% in Q3 2025, up from 3.53% a year prior.

Mortgage originators (Warehouse Lending clients)

Warehouse lines of credit are a key component of the Core Bank segment, serving mortgage originators.

The volume here shows growth:

• Q3 2025 average warehouse balances increased 9% to $575 million.
• In 2020, average outstanding warehouse balances reached $813 million.
• The balance was $850,550 thousand as of December 31, 2021.

The bank had a record year for mortgage origination in 2020, originating over $1.18 billion of mortgages.

Users of specialized products like Tax Refund Solutions

Tax Refund Solutions (TRS) is part of the Republic Processing Group, which saw its net income increase by 25% in Q2 2025. TRS itself had a very successful first quarter of 2025, reporting a 123% increase in net income over Q1 2024.

Specific product offerings for the 2025 tax season include:

• EASY100 Advance: Offers an advance of $100 with no additional charge to the eligible taxpayer.
• December Dollars Advance: Loan amounts up to $500 (newly offered) were available for eligible taxpayers between December 11-31, 2025.
• Easy Advance (EA): Loan amounts based on expected federal refund, typically available within 24 hours of IRS acceptance.

Republic Credit Solutions, another part of the Processing Group, posted Q3 2025 net income of $7.2 million, up 15%.

Affluent individuals (wealth management services)

While Republic Bank & Trust Company offers deposit accounts for wealth management clients, specific financial metrics like Assets Under Management (AUM) or client counts for this segment as of late 2025 aren't explicitly detailed in the provided Q3 2025 earnings data, which focuses more on the Core Bank and Processing Group segments. The bank does offer services like Securities-backed lines of credit (SBLOC) and Insurance-backed lines of credit (IBLOC) which cater to this demographic.

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Cost Structure

You're looking at the expense side of Republic Bancorp, Inc. (RBCAA) to understand where the money goes. For a bank, the cost of funds-what you pay for deposits and borrowings-is almost always the biggest line item. Still, technology and people are significant, especially with ongoing projects.

Here is a breakdown of the key cost elements based on the latest available 2025 figures, primarily from the first three quarters of the year, and the most recent full-year data for context.

Interest Expense on Deposits and Borrowings

The cost of funding has been a major focus, but Republic Bancorp, Inc. has seen success in moderating these costs through disciplined pricing. You can see the weighted-average cost of interest-bearing deposits moving down across the first three quarters of 2025 compared to the prior year periods.

• Core Bank weighted-average cost of total interest-bearing deposits decreased to 2.26% for Q1 2025 (from 2.68% in Q1 2024).
• Core Bank weighted-average cost of total interest-bearing deposits decreased to 2.34% for Q2 2025.
• Core Bank weighted-average cost of total interest-bearing deposits decreased to 2.32% for Q3 2025 (from 2.77% in Q3 2024).
• The weighted-average cost of FHLB borrowings decreased to 4.39% for Q1 2025 (from 4.94% in Q1 2024).

Technology and Data Processing Costs

Technology is a clear area of investment and one-time expense. The company is executing a core system conversion, which brings upfront costs but promises long-term savings. The projected savings from this new contract are in excess of $16 million over its five-year term.

• The Core Bank recorded $5.7M during Q1 2025 for Core Contract deconversion and consulting fees.
• This Q1 2025 figure included approximately $4.1 million for contract negotiation assistance from a third-party consultant.
• Management is targeting the launch of the new core system in Q3 2025, with a revised target of Q4 2025 mentioned later in the year, which should moderate technology expenses longer term.
• Equipment and technology expenses also rose due to write-downs and enhancements to security and call center systems in Q1 2025.

General and Administrative Expenses (G&A) and Personnel Costs

While specific 2025 personnel expense figures are not broken out separately from total noninterest expenses in the latest reports, the Sales, General and Admin line item from the end of 2024 gives you a baseline for the scale of these overhead costs. You should note that operating expenses rose in Q3 2025 due to branding investments, alongside technology spending.

For context on the scale of G&A, here are the Sales, General and Admin figures from the prior year:

Expense Category	Period Ending 12/31/2024 (in USD Thousands)
Sales, General and Admin	$199,195

The company operates through a network that includes centers, and the March 2025 shareholder letter noted achieving minimal growth in Traditional Bank noninterest expenses despite investments in new banking centers and hiring new talent.

Provision for Loan Losses

The provision for expected credit losses has been notably low, reflecting strong credit quality. In fact, for the Core Bank, the provision has been a net credit in two of the first three quarters of 2025, meaning the allowance for credit losses was reduced during those periods.

Here is how the Provision for Expected Credit Losses looked for the Core Bank across the first three quarters of 2025:

Quarter	Provision for Expected Credit Losses (USD)
Q1 2025	Net Credit of $722,000
Q2 2025	Net Charge of $772,000
Q3 2025	Net Credit of $479,000

This low provisioning is supported by strong credit quality metrics as of September 30, 2025:

• Core Bank net charge-offs to average loans were 0.02% annualized.
• Core Bank Non-Performing Loans (NPLs) to total loans stood at 0.42%.

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday.

Republic Bancorp, Inc. (RBCAA) - Canvas Business Model: Revenue Streams

The revenue streams for Republic Bancorp, Inc. (RBCAA) are fundamentally anchored in traditional banking activities, supplemented by specialized, non-interest income-generating segments. You see the core engine is interest-based income, but the specialized areas provide important diversification.

Net Interest Income (NII) from Core Bank lending operations forms the largest component. For the third quarter of 2025, Net Interest Income at the Core Bank segment rose to $61.2 million, which was a 12% increase compared to the $54.6 million reported in the third quarter of 2024. This growth was heavily supported by the Core Bank's Net Interest Margin (NIM) expanding to 3.78% in Q3 2025, up from 3.53% the year prior. The overall company NIM also expanded, hitting 4.65% in Q3 2025.

The overall top-line performance for the most recent quarter was strong. Q3 2025 Revenue was $93.5 million. Looking at the Trailing Twelve Months (TTM) ending in late 2025, TTM 2025 Revenue was approximately $0.40 Billion USD. To be fair, one source cited the TTM revenue closer to $378.27M USD, but the consensus estimate for the full current fiscal year was higher, around $408 million.

Non-interest income from specialized segments (RPG), which Republic Bancorp, Inc. calls its non-traditional banking products, provides the necessary balance. Republic Bancorp, Inc. reports five segments: Traditional Banking, Warehouse Lending, Tax Refund Solutions (TRS), Republic Payment Solutions, and Republic Credit Solutions (RCS). The Core Bank segment, encompassing Traditional Banking and Warehouse Lending, still represents approximately 94% of total assets.

Here's a quick look at the revenue composition based on the most recent full-year data available before Q3 2025:

Revenue Source	Last Year Revenue Amount	Percentage of Total (Approximate)
Traditional Banking	$242.22 Million USD	~62.8%
Total Revenue (Last Year)	$385.80 Million USD	100%

The remaining revenue streams come from the other segments and fee-based services. You'll find that Fees from deposit accounts, mortgages, and payment solutions are embedded within the non-interest income of the Traditional Banking and specialized segments. For instance, the Core Bank saw reduced noninterest income in Q3 2025, partly offset by the massive NII growth.

The key drivers for fee and non-interest income generation include:

• Revenue from Republic Payment Solutions operations.
• Income derived from Tax Refund Solutions (TRS).
• Fees generated by Republic Credit Solutions (RCS).
• Service charges on deposit accounts.
• Mortgage origination and servicing fees.

If onboarding takes 14+ days for new payment solutions clients, churn risk rises, which directly impacts that fee revenue stream.

Finance: draft 13-week cash view by Friday.