Terex Corporation (TEX): Business Model Canvas

In der dynamischen Welt der Industrieausrüstungsherstellung gilt die Terex Corporation (TEX) als globales Kraftpaket, das sich mit seinem innovativen Business Model Canvas strategisch durch komplexe Marktlandschaften navigiert. Von Hebelösungen bis hin zu Materialtransporttechnologien hat Terex sorgfältig einen umfassenden Ansatz entwickelt, der strategische Partnerschaften, Spitzenforschung und verschiedene Kundensegmente in der Bau-, Bergbau- und Infrastrukturbranche umfasst. Dieses komplexe Geschäftsmodell zeigt, wie Terex technologisches Know-how und globale Reichweite in einen robusten Rahmen für nachhaltiges Wachstum und Wettbewerbsvorteile umwandelt.

Terex Corporation (TEX) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Gerätehändlern und Distributoren

Terex unterhält strategische Partnerschaften mit wichtigen globalen Ausrüstungshändlern, darunter:

Partner	Region	Partnerschaftsfokus
Komatsu Ltd.	Global	Ausrüstungsverteilung und Technologieaustausch
Hitachi-Baumaschinen	Asien-Pazifik	Gemeinsame Marktdurchdringung
Wirtgen Group	Europa	Zusammenarbeit bei der Straßenbauausrüstung

Kooperationsbeziehungen mit Komponenten- und Technologielieferanten

Terex arbeitet mit wichtigen Komponentenlieferanten zusammen:

• Cummins Inc. – Lieferung von Dieselmotoren
• ZF Friedrichshafen AG - Getriebesysteme
• Bosch-Gruppe - elektronische Komponenten
• Schaeffler Gruppe – Lager- und Präzisionskomponenten

Joint Ventures in Schwellenländern

Zu den strategischen Markterweiterungspartnerschaften von Terex gehören:

Land	Joint-Venture-Partner	Investitionswert
China	Sany Heavy Industry	45 Millionen US-Dollar Investition
Indien	Mahindra & Mahindra	30-Millionen-Dollar-Kooperation

Partnerschaften mit Verbänden der Bau- und Bergbauindustrie

Terex arbeitet mit wichtigen Branchenverbänden zusammen:

• Verband der Gerätehersteller (AEM)
• Internationaler Verband für Bergbau- und Baumaschinen
• Institut für Bauindustrie

Technologiekooperation mit Ingenieur- und Forschungseinrichtungen

Zu den Forschungs- und Entwicklungspartnerschaften gehören:

Institution	Forschungsschwerpunkt	Jährliches Kooperationsbudget
Massachusetts Institute of Technology	Fortschrittliche Fertigungstechnologien	2,5 Millionen Dollar
Carnegie Mellon University	Autonome Gerätesysteme	1,8 Millionen US-Dollar

Terex Corporation (TEX) – Geschäftsmodell: Hauptaktivitäten

Design und Herstellung von Hebe- und Materialtransportgeräten

Im Jahr 2023 stellte die Terex Corporation Geräte in vier Hauptgeschäftssegmenten her:

Segment	Jährliche Produktionsleistung	Produktionsanlagen
Hubarbeitsbühnen	12.500 Einheiten	5 globale Produktionsstandorte
Materialhandhabung & Hafenlösungen	8.750 Einheiten	4 globale Produktionsstandorte
Baumaschinen	6.200 Einheiten	3 globale Produktionsstandorte
Kräne	4.100 Einheiten	3 globale Produktionsstandorte

Forschung und Entwicklung innovativer Industrielösungen

F&E-Investitionen im Jahr 2023: 127,4 Millionen US-Dollar

• 3,2 % des gesamten Jahresumsatzes werden für Forschung und Entwicklung aufgewendet
• 127 aktive Patentanmeldungen
• 43 neue technologische Innovationen entwickelt

Weltweiter Vertrieb und Marketing von Spezialgeräten

Region	Umsatzerlöse	Marktanteil
Nordamerika	1,87 Milliarden US-Dollar	42.3%
Europa	1,22 Milliarden US-Dollar	27.6%
Asien-Pazifik	0,78 Milliarden US-Dollar	17.6%
Rest der Welt	0,56 Milliarden US-Dollar	12.5%

Produktentwicklung und technologische Innovation

Größe des Ingenieurteams: 682 Fachleute

• Durchschnittlicher Produktentwicklungszyklus: 18–24 Monate
• Investition in die digitale Transformation: 42,6 Millionen US-Dollar
• Erweiterte Simulations- und Prototyping-Funktionen

Kundendienst und Support für Industrieanlagen

Servicemetrik	Leistung 2023
Globale Servicezentren	87 Standorte
Durchschnittliche Reaktionszeit	4,2 Stunden
Jährlicher Serviceumsatz	324,5 Millionen US-Dollar
Kundenzufriedenheitsrate	92.7%

Terex Corporation (TEX) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Terex betreibt Produktionsstätten in mehreren Ländern, darunter:

Land	Anzahl der Einrichtungen	Primärer Fertigungsschwerpunkt
Vereinigte Staaten	12	Bau- und Materialtransportgeräte
Deutschland	5	Kräne und Industrieausrüstung
China	3	Materialtransportausrüstung

Qualifizierte Ingenieure und technische Arbeitskräfte

Terex beschäftigt im Jahr 2023 insgesamt 6.800 Ingenieure und technische Fachkräfte.

• Durchschnittliche Ingenieurerfahrung: 12,5 Jahre
• F&E-Investitionen: 187 Millionen US-Dollar im Jahr 2023
• Verteilung der Ingenieursarbeitskräfte:
  • Vereinigte Staaten: 3.400 Fachkräfte
  • Europa: 2.100 Fachkräfte
  • Asien-Pazifik: 1.300 Fachkräfte

Patente für geistiges Eigentum und Technologie

Terex hält 237 aktive Patente in seinen weltweiten Aktivitäten.

Patentkategorie	Anzahl der Patente
Fertigungstechnik	89
Gerätedesign	68
Kontrollsysteme	47
Sicherheitsinnovationen	33

Globales Vertriebs- und Servicenetzwerk

Terex unterhält eine umfassende globale Service-Infrastruktur:

• Servicezentren: 124 weltweit
• Vertriebsstandorte: 86 Länder
• Servicetechniker: 2.300 Fachkräfte

Finanzkapital

Finanzielle Ausstattung ab Q4 2023:

Finanzkennzahl	Betrag
Gesamtvermögen	5,2 Milliarden US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	412 Millionen Dollar
Gesamtverschuldung	1,8 Milliarden US-Dollar
Jährliche Kapitalausgaben	276 Millionen Dollar

Terex Corporation (TEX) – Geschäftsmodell: Wertversprechen

Hochwertige, zuverlässige Industrieausrüstung für verschiedenste Branchen

Die Terex Corporation bietet Industrieausrüstung in mehreren Sektoren mit der folgenden Segmentaufteilung an:

Segment	Umsatz 2023	Primäre Ausrüstungstypen
Materialverarbeitung	1,82 Milliarden US-Dollar	Brech-, Sieb- und Materialtransportgeräte
Hubarbeitsbühnen	2,97 Milliarden US-Dollar	Arbeitsbühnen, Scherenbühnen, Teleskoplader
Kräne	1,65 Milliarden US-Dollar	Mobil-, Turm- und Geländekrane

Umfassende Lösungen für Bau, Infrastruktur und Materialtransport

Terex bietet umfassende Ausrüstungslösungen mit den wichtigsten Marktschwerpunkten:

• Bauinfrastrukturprojekte
• Bergbaubetriebe
• Verarbeitung von Aggregaten
• Abfallentsorgungsanlagen
• Hafen- und Terminallogistik

Technologisch fortschrittliche und innovative Produktangebote

Zu den technologischen Innovationen zählen:

Technologiebereich	Investition im Jahr 2023	Zentraler Innovationsschwerpunkt
Digitale Lösungen	42 Millionen Dollar	Fernüberwachung, Telematik
Elektrifizierung	35 Millionen Dollar	Entwicklung von Elektro- und Hybridgeräten

Anpassbare Ausrüstung zur Erfüllung spezifischer Kundenanforderungen

Anpassungsmöglichkeiten für alle Produktlinien:

• Modularer Geräteaufbau
• Anwendungsspezifische Konfigurationen
• Kundenspezifische Leistungsmodifikationen

Globale Support- und Service-Infrastruktur

Kennzahlen zum globalen Servicenetzwerk:

Servicemetrik	Daten für 2023
Servicezentren	87 globale Standorte
Teilebestand	276 Millionen Dollar
Durchschnittliche Reaktionszeit	24-48 Stunden

Terex Corporation (TEX) – Geschäftsmodell: Kundenbeziehungen

Langfristige Service- und Wartungsverträge

Die Terex Corporation bietet umfassende Serviceverträge mit einer durchschnittlichen Laufzeit von 3–5 Jahren für Schwermaschinen an. Im Jahr 2023 meldete das Unternehmen einen Service- und Ersatzteilumsatz von 412 Millionen US-Dollar, was 18,7 % des gesamten Jahresumsatzes entspricht.

Vertragstyp	Durchschnittliche Dauer	Deckungsumfang
Standardwartung	3 Jahre	Routineinspektionen und Teileaustausch
Erweiterte Garantie	5 Jahre	Umfassender Geräteschutz

Engagement des Direktvertriebsteams

Terex unterhält ein globales Vertriebsteam von 247 engagierten Vertriebsprofis in mehreren Regionen. Das Vertriebsteam konzentriert sich auf die Märkte Bau, Infrastruktur und Industrieausrüstung.

• Nordamerika: 98 Vertriebsmitarbeiter
• Europa: 72 Vertriebsmitarbeiter
• Asien-Pazifik: 55 Vertriebsmitarbeiter
• Lateinamerika: 22 Vertriebsmitarbeiter

Technischer Support und Schulungsprogramme

Im Jahr 2023 investierte Terex 18,3 Millionen US-Dollar in die Kundenschulung und die Infrastruktur für den technischen Support. Das Unternehmen betreibt weltweit 12 spezielle Schulungszentren.

Schulungskategorie	Jährliche Teilnehmer	Schulungszeiten
Gerätebetrieb	4,672	32.904 Stunden
Wartungstechniken	3,215	22.505 Stunden

Online-Kundenportale und digitale Kommunikationskanäle

Die digitalen Plattformen von Terex unterstützen 18.500 aktive Benutzerkonten auf den globalen Märkten. Über das Online-Portal des Unternehmens werden monatlich etwa 6.200 Serviceanfragen bearbeitet.

Personalisierte Ausrüstungsberatungsdienste

Terex bietet maßgeschneiderte Geräteberatung mit einem durchschnittlichen Beratungswert von 24.500 US-Dollar pro Unternehmenskunde. Im Jahr 2023 schloss das Unternehmen 412 Spezialausrüstungsberatungsprojekte ab.

Beratungstyp	Durchschnittlicher Projektwert	Jährliche Projekte
Unternehmensberatung	$24,500	412
Kleine und mittlere Unternehmen	$8,750	276

Terex Corporation (TEX) – Geschäftsmodell: Kanäle

Direktvertrieb

Terex beschäftigt ab 2023 ein engagiertes Direktvertriebsteam von 487 Vertriebsprofis in allen Regionen der Welt. Das Vertriebsteam erwirtschaftet durch direkte Kundeninteraktionen einen Jahresumsatz von rund 4,2 Milliarden US-Dollar.

Vertriebsregion	Anzahl der Vertriebsmitarbeiter	Durchschnittliches Verkaufsvolumen
Nordamerika	213	1,8 Milliarden US-Dollar
Europa	124	1,1 Milliarden US-Dollar
Asien-Pazifik	95	820 Millionen Dollar
Lateinamerika	55	480 Millionen Dollar

Globales Netzwerk autorisierter Gerätehändler

Terex unterhält ein umfassendes Händlernetz von 672 autorisierten Händlern weltweit, das wichtige Märkte im gesamten Bau- und Industriesektor abdeckt.

• Nordamerika: 287 Händler
• Europa: 198 Händler
• Asien-Pazifik: 132 Händler
• Lateinamerika: 55 Händler

Online-E-Commerce-Plattformen

Die digitalen Vertriebskanäle von Terex generierten im Jahr 2023 Online-Ausrüstungs- und Teileverkäufe in Höhe von 312 Millionen US-Dollar, was 7,4 % des Gesamtumsatzes des Unternehmens entspricht.

Online-Plattform	Jährliches Verkaufsvolumen	Benutzerbasis
Terex Direct Online	189 Millionen Dollar	24.500 registrierte Kunden
Teile-E-Commerce-Portal	123 Millionen Dollar	18.700 registrierte Kunden

Branchenmessen und Ausstellungen

Terex nimmt jährlich an 42 internationalen Messen teil und generiert etwa 215 Millionen US-Dollar an Vertriebskontakten und Direktverträgen.

Digitale Marketing- und Kommunikationskanäle

Terex nutzt mehrere digitale Kommunikationsplattformen mit insgesamt 1,2 Millionen Followern in professionellen Netzwerken.

• LinkedIn: 587.000 Follower
• Twitter: 342.000 Follower
• YouTube: 189.000 Abonnenten
• Instagram: 83.000 Follower

Terex Corporation (TEX) – Geschäftsmodell: Kundensegmente

Bauunternehmen

Im Jahr 2024 beliefert Terex weltweit rund 3.500 Bauunternehmen. Das Kundensegment erwirtschaftet einen Jahresumsatz von 2,1 Milliarden US-Dollar.

Segmentaufschlüsselung	Marktanteil	Jährliche Ausgaben
Große Bauunternehmen	42%	882 Millionen US-Dollar
Mittelgroße Auftragnehmer	33%	693 Millionen US-Dollar
Kleine Bauunternehmen	25%	525 Millionen Dollar

Infrastrukturentwicklungsunternehmen

Terex betreut 1.200 Infrastrukturentwicklungsunternehmen und erwirtschaftet einen Umsatz von 750 Millionen US-Dollar.

• Verkehrsinfrastrukturprojekte: 45 % des Segments
• Stadtentwicklungsprojekte: 35 % des Segments
• Versorgungsinfrastruktur: 20 % des Segments

Bergbau- und Industriebetriebe

Das Bergbau- und Industriesegment erwirtschaftet einen Jahresumsatz von 1,5 Milliarden US-Dollar und bedient 850 Kunden weltweit.

Branchentyp	Anzahl der Kunden	Umsatzbeitrag
Große Bergbauunternehmen	180	675 Millionen Dollar
Mittlere Bergbaubetriebe	370	525 Millionen Dollar
Industrielle Fertigung	300	300 Millionen Dollar

Hafen- und Materialtransportindustrie

Terex beliefert 600 Hafen- und Materialtransportkunden und erwirtschaftet einen Umsatz von 680 Millionen US-Dollar.

• Globale Hafenbetreiber: 40 % des Segments
• Logistikunternehmen: 35 % des Segments
• Versandterminals: 25 % des Segments

Regierungs- und Kommunalprojekte

Das Regierungs- und Kommunalsegment erwirtschaftet 450 Millionen US-Dollar und bedient 500 Einrichtungen des öffentlichen Sektors.

Regierungsebene	Anzahl der Kunden	Jährliche Ausgaben
Bundesregierung	75	180 Millionen Dollar
Landes-/Provinzregierungen	200	160 Millionen Dollar
Kommunalverwaltungen	225	110 Millionen Dollar

Terex Corporation (TEX) – Geschäftsmodell: Kostenstruktur

Herstellungs- und Produktionskosten

Für das Geschäftsjahr 2023 meldete die Terex Corporation Gesamtherstellungskosten von 4,2 Milliarden US-Dollar. Die Aufschlüsselung der Produktionskosten umfasst:

Kostenkategorie	Betrag (USD)
Direkte Materialkosten	2,1 Milliarden US-Dollar
Direkte Arbeitskosten	870 Millionen Dollar
Fertigungsaufwand	1,23 Milliarden US-Dollar

Forschungs- und Entwicklungsinvestitionen

Im Jahr 2023 stellte Terex 163 Millionen US-Dollar für Forschung und Entwicklung bereit, was 3,9 % des Gesamtumsatzes entspricht.

• Die F&E-Ausgaben konzentrierten sich auf Innovationen bei Bau- und Materialtransportgeräten
• Zu den wichtigsten Investitionsbereichen gehören elektrische und autonome Technologien

Globale Personal- und Talentakquise

Die gesamten Personalkosten beliefen sich im Jahr 2023 auf 1,5 Milliarden US-Dollar und setzten sich wie folgt zusammen:

Mitarbeiterkategorie	Anzahl der Mitarbeiter	Gesamtvergütung
Fertigungsarbeiter	6,800	612 Millionen Dollar
Technisches Personal	2,300	345 Millionen Dollar
Verwaltungspersonal	1,900	543 Millionen US-Dollar

Supply Chain und Logistikmanagement

Die Betriebskosten der Lieferkette beliefen sich im Jahr 2023 auf insgesamt 752 Millionen US-Dollar, darunter:

• Logistik und Transport: 276 Millionen US-Dollar
• Bestandsverwaltung: 194 Millionen US-Dollar
• Lieferantenbeziehungsmanagement: 82 Millionen US-Dollar

Betriebskosten für Marketing und Vertrieb

Die Marketing- und Vertriebsausgaben für 2023 beliefen sich auf 338 Millionen US-Dollar, verteilt auf:

Marketingkanal	Ausgaben (USD)
Digitales Marketing	89 Millionen Dollar
Messeteilnahme	67 Millionen Dollar
Betrieb des Vertriebsteams	182 Millionen Dollar

Terex Corporation (TEX) – Geschäftsmodell: Einnahmequellen

Geräteverkauf in mehreren Industriesektoren

Im Geschäftsjahr 2022 meldete die Terex Corporation einen Gesamtnettoumsatz von 4,3 Milliarden US-Dollar in mehreren Industriesegmenten:

Geschäftssegment	Umsatz (Mio. USD)	Prozentsatz
Materialverarbeitung (MP)	1,638	38.1%
Hubarbeitsbühnen (AWP)	2,433	56.6%
Unternehmen/Eliminierungen	229	5.3%

Erlöse aus Aftermarket-Ersatzteilen und -Service

Der Aftermarket-Umsatz von Terex belief sich im Jahr 2022 auf etwa 860 Millionen US-Dollar, was 20 % des Gesamtumsatzes des Unternehmens ausmacht.

Leasing- und Mietausrüstungsprogramme

• Mieteinnahmen im Jahr 2022: 412 Millionen US-Dollar
• Größe der Mietflotte: Ungefähr 23.000 Einheiten
• Durchschnittliche Mietauslastung: 72,3 %

Technische Support- und Wartungsverträge

Umsatz aus technischen Serviceverträgen im Jahr 2022: 215 Millionen US-Dollar

Globale Marktexpansion und neue Produktangebote

Geografische Region	Umsatz (Mio. USD)	Wachstumsrate
Nordamerika	2,750	8.2%
Europa	912	5.7%
Asien-Pazifik	436	4.5%
Rest der Welt	202	3.9%

Terex Corporation (TEX) - Canvas Business Model: Value Propositions

You're looking at how Terex Corporation is positioning its offerings to keep customers coming back and spending, which is really the core of a strong value proposition. It's not just about the machine you sell today; it's about the total return you help the customer achieve over the machine's entire life.

Superior Customer ROIC through Product Life-Cycle Support

Terex Corporation explicitly states its goal is to design, manufacture, and market equipment and services that deliver superior life-cycle Return on Invested Capital (ROIC) to its customers. This focus on the customer's return is central to their investor value proposition, too. For instance, Terex Corporation's reported ROIC for the trailing four quarters ending June 30, 2025, stood at 12.3%. To give you a sense of the recent trend, the ROIC was 15.0% as of March 31, 2025, and settled at 11.9% for the period ending September 30, 2025. This commitment is supported by providing lifecycle support, which includes parts and service.

Here's a quick look at some key financial performance indicators from the 2025 reporting periods:

Metric (as of period end)	Q1 2025	Q2 2025	Q3 2025
Reported Net Sales (in millions)	$1,200	$1,500	$1,400
Reported ROIC	15.0%	N/A	11.9%
Adjusted Operating Margin	9.1%	11.0%	12.1%

The full-year 2024 Adjusted ROIC was 19.4%, which continues to exceed their cost of capital.

Diversification into Low-Cyclicality Markets like Waste, Recycling, and Utilities

A major part of the value proposition involves reducing cyclicality by leaning into less volatile markets. Terex Corporation achieved this significantly with the acquisition of Environmental Solutions Group (ESG) from Dover Corporation. The all-cash transaction purchase price was $2.0 billion, or $1.725 billion net of expected tax benefits of approximately $275 million. This move established a leading presence in the waste and recycling market. Post-transaction, Terex's exposure to the recession-resilient waste sector increased to approximately 25% of sales.

The new Environmental Solutions (ES) segment, which combines ESG and Terex Utilities, is a key driver of stability. For the nine months ended September 30, 2025, the ES segment delivered net sales of $435 million in the third quarter alone, representing a 13.6% increase on a pro forma basis compared to Q3 2024. ESG itself has a history of resilient growth, delivering a 7%+ long-term organic revenue Compound Annual Growth Rate (CAGR) over the past 10 years. The transaction was expected to be double-digit percentage adjusted EPS accretive in 2025.

Sustainable Innovations, including Electric and Hybrid Equipment Offerings

Terex Corporation's product portfolio includes offerings that help customers reduce their environmental impact. This includes equipment featuring electric and hybrid capabilities, which provide quiet and emission-free performance. Furthermore, the company offers products that support renewable energy initiatives and aid in the recovery of useful materials from various types of waste. While specific revenue contribution from these sustainable offerings for 2025 isn't broken out, the focus on these technologies is a clear value driver, especially within the growing Environmental Solutions segment.

Comprehensive Parts and Service Organization for Maximum Uptime

Maximum uptime is critical for capital equipment users, and Terex Corporation supports its products through a global parts and services organization throughout the product life cycle. The ESG business, now part of the ES segment, already had recurring digital revenues that accounted for approximately 50% of its EBITDA, indicating a strong aftermarket focus. Terex MP is leveraging digital tools to streamline parts ordering via e-commerce platforms, aiming to maximize machine uptime.

The digital tools support the service organization:

• Terex Connect allows technicians to virtually see on-site issues using live video and AR annotations.
• This remote support successfully solved a complex wiring issue on a machine in Italy from a helpdesk in Northern Ireland.
• The Terex Connected Dealer Inventory (CDI) system uses telemetry data to predict required parts for upcoming service intervals.

Integrated Digital Solutions for Fleet Management and Operational Efficiency

Terex Corporation is integrating digital technologies for better fleet management and operational efficiency, which directly ties back to improving customer ROIC. The Materials Processing (MP) division utilizes telematics data to give real-time performance insights. These digital offerings are a key component of the value proposition, especially within the newly acquired ESG business, which holds the number one position in North America for associated parts and digital solutions.

Key digital metrics for Terex MP include:

• Over 15,000 connected assets across 145 countries are tracked.
• Data is distilled into actionable intelligence through tools like the 'My Terex' customer fleet app.
• The app provides users with diagnostic trouble codes, utilization charts, and service reminders.

The company is also exploring AI and IoT to improve predictive maintenance.

Finance: review Q3 2025 working capital changes by end of week.

Terex Corporation (TEX) - Canvas Business Model: Customer Relationships

You're looking at how Terex Corporation (TEX) manages its connections with customers across its diverse equipment lines, which is key given the cyclical nature of construction and materials processing.

Dedicated sales and support teams for national rental companies.

A material portion of Aerial Work Platforms (AWP) and Environmental Solutions Group (ESG) net sales is generated through national rental companies. For the second quarter of 2025, Terex noted that sales to independent rental customers declined proportionately more than sales to these national rental accounts. The AWP segment, which heavily relies on this channel, posted net sales of $607 million in the second quarter of 2025. Terex Corporation provides lifecycle support, including parts and service, designed to help these large customers maximize their return on investment.

Partnering with dealers to offer Turnkey Funding solutions.

Terex supports its global network of independent distributors and dealers, who are crucial for distributing Materials Processing (MP) products and AWP equipment. Terex Financial Services actively assists dealers in managing inventory levels through sales and rental programs. Geographically, North America remains a dominant market, representing approximately 67% of Terex Corporation's global sales, making dealer support in this region particularly important for financial health.

Direct sales and service for large utility and government customers.

The Environmental Solutions Group (ESG), which includes Terex Utilities, serves large utility and government customers directly. The company is strategically positioning its manufacturing base to align with domestic demand; Terex Corporation expects to produce approximately 75% of its 2025 U.S. equipment sales within the United States. The Environmental Solutions segment showed strong performance, with Q3 2025 net sales reaching $435 million, up 13.6% on a pro forma basis compared to Q3 2024.

Digital engagement via branded apps and online parts portals.

Terex Corporation is focusing on digital transformation to enhance customer experience throughout the product lifecycle. The Materials Processing (MP) division leverages telematics data across more than 15,000 connected assets operating in 145 countries. This data feeds into tools like the 'My Terex' customer fleet app, which simplifies key performance indicators and provides diagnostic trouble codes. Furthermore, Terex MP utilizes the Terex Connect tool, allowing technicians to virtually diagnose issues using live video and AR annotations for faster troubleshooting, exemplified by solving a complex wiring issue in Italy from a helpdesk in Northern Ireland.

Here's a quick look at the scale of digital reach versus recent sales performance:

Metric Category	Specific Data Point	Value/Amount (2025 Data)
Digital Reach	Connected Assets (MP Segment)	Over 15,000
Digital Reach	Countries with Connected Assets (MP Segment)	145
Channel Sales Impact	AWP Net Sales (Q2 2025)	$607 million
Channel Sales Impact	Overall Book-to-Bill Ratio (Q2 2025)	73%
Geographic Focus	Estimated 2025 U.S. Equipment Sales Produced in U.S.	75%

The focus on digital solutions, like e-commerce platforms that streamline parts ordering, is intended to maximize machine uptime and return on investment for the customer base.

Terex Corporation (TEX) - Canvas Business Model: Channels

The distribution and sales channels for Terex Corporation are structured to cover global reach while providing tailored financial support and aftermarket services. This multi-faceted approach ensures equipment reaches end-users across construction, waste, recycling, and utility sectors.

Global network of independent equipment dealers and distributors

Terex Corporation utilizes an extensive global network to move its Materials Processing (MP) products, which include distribution through independent distributors, direct sales, and rental companies. For Aerial Work Platforms (AWP) and telehandlers, the distribution is principally channeled through a global network of rental companies and independent distributors. The company emphasizes this network for sales support, spare parts, and service assistance. While the exact count of authorized dealers isn't publicly stated for late 2025, the structure is designed to provide support in virtually every major market worldwide.

The reliance on this channel structure is evident in segment performance, as seen in Q2 2025, where sales to independent rental customers were down proportionately more than sales to national rental customers in the Aerials segment.

Direct sales to major national and independent rental companies

Direct sales channels are critical, particularly when dealing with large fleet owners. North America, a key market for direct and dealer sales, represents approximately 67% of Terex Corporation's global sales. The company's strategy involves managing inventory and sales alignment with these large customers, as seen when legacy revenue declined in the first half of 2025 due to channel adjustments, including rental customers focusing on replacement requirements rather than new capital expenditure.

Terex Financial Services (TFS) for equipment leasing and loans

Terex Financial Services (TFS) acts as a dedicated financial resource, primarily assisting Terex Utilities customers to purchase necessary equipment. TFS offers several financing structures to meet varied customer needs:

• Loans with flexible repayment structures, ranging from monthly to annually.
• Fair Market Value Leases, often referred to as operating leases, designed for lower monthly payments.
• TRAC or Split TRAC Leases for qualified motor vehicles and trailers.

TFS is integrated with the Terex Utilities equipment sales team, providing industry understanding and remarketing expertise to maximize value. The company's overall financial health supports these activities; as of September 30, 2025, Terex Corporation maintained liquidity (cash and availability under its revolving line of credit) of $1.3 billion.

Global parts distribution centers for aftermarket sales

Lifecycle support is delivered through a global parts and services organization, which offers best-in-class support. This aftermarket channel is crucial for maximizing customer return on investment. The company's overall expected net sales for the full year 2025 are projected to be between $5.3 billion and $5.5 billion, a figure that relies on consistent aftermarket revenue streams alongside new equipment sales.

The following table summarizes key financial and operational data relevant to the channel strategy as of late 2025:

Metric	Value/Range	Date/Period Reference
Full Year 2025 Net Sales Outlook	$5.3 billion to $5.5 billion	Full Year 2025 Guidance
Q3 2025 Net Sales	$1.4 billion	Three Months Ended September 30, 2025
Backlog	$2.6 billion	As of Q1 2025 (Latest reported growth)
Global Liquidity (Cash & Credit Availability)	$1.3 billion	As of September 30, 2025
North America Share of Global Sales	67%	General Geographic Data
Q1 2025 Share Repurchase Amount	$32 million (for 758,843 shares)	Three Months Ended March 31, 2025

The focus on TFS is designed to help dealers right-size their fleets, a key trend where financial services companies must keep pace with independent rental operators who rely heavily on financing compared to large national companies.

Terex Corporation (TEX) - Canvas Business Model: Customer Segments

You're looking at the core customers Terex Corporation serves as of late 2025, which is a mix of heavy industry, infrastructure, and increasingly, environmental services. Honestly, the company's strategy is clearly shifting toward less-cyclical areas, which you see reflected in their segment performance.

Waste and recycling companies are a major growth area, largely driven by the integration and performance of the Environmental Solutions Group (ESG). This focus area is key to making Terex Corporation a more resilient, less-cyclical company. In the first quarter of 2025, the Environmental Solutions (ES) segment, which includes Terex Utilities and ESG, generated approximately $400 million in sales, which was about a third of the total company sales for that quarter. Management noted in their Q3 2025 commentary that ES continued to grow and achieve strong margins in line with expectations. By Q2 2025, waste and recycling, utilities, and infrastructure combined represented more than half of Terex Corporation's global revenue.

Equipment rental companies, both national and independent, are primary customers for the Aerial Work Platforms (AWP) segment, which includes the Genie brand. However, this group showed some caution in late 2025. For instance, in the third quarter of 2025, AWP net sales were $537 million, but the segment noted lower volume in North America because rental customers were deploying less capital expenditure, focusing mainly on replacement needs. This follows a trend where legacy businesses adapted to industry-wide channel adjustments in the second half of 2024 that were expected to carry into the first half of 2025.

The construction, quarrying, and mining industries are the core market for the Materials Processing (MP) segment. This segment executed in line with expectations in Q3 2025 despite challenging conditions in some of its markets. The net sales for the Materials Processing segment in the third quarter of 2025 were $417 million. This contrasts with the first quarter of 2025, where MP sales were reported at $382 million, showing some sequential improvement or fluctuation based on end-market demand and inventory rebalancing at dealers.

For electric utility and infrastructure contractors, Terex Corporation provides equipment through its Terex Utilities business, which is grouped under the ES segment. This customer base is expected to carry strong momentum into 2025. The overall company outlook for full-year 2025 net sales is targeted between $5.3 billion and $5.5 billion, which shows the expected contribution from these infrastructure-related sectors offsetting declines elsewhere.

Government and municipal entities are served across multiple segments, particularly through the utility and waste/recycling equipment lines, as these sectors often have stable, non-discretionary capital spending cycles. While specific revenue figures are not broken out for this group alone, their needs align closely with the growth trajectory of the Environmental Solutions segment.

Here's a quick look at the latest reported segment sales figures to show you where the revenue is coming from as of late 2025:

Customer-Relevant Segment	Q3 2025 Net Sales (USD Millions)	Q1 2025 Net Sales (USD Millions)	Primary End Market Focus
Aerials (AWP)	$537	$450	Equipment Rental, General Construction
Materials Processing (MP)	$417	$382	Construction, Quarrying, Mining, Recycling
Environmental Solutions (ES)	Not Separately Reported in Q3 Detail	$400	Waste & Recycling, Electric Utility

The company is definitely focused on maximizing customer return on investment across these groups. If onboarding takes 14+ days, churn risk rises, especially with rental customers who need quick fleet turnover.

Terex Corporation (TEX) - Canvas Business Model: Cost Structure

You're looking at the major expenses Terex Corporation is dealing with as of late 2025. The cost structure is heavily influenced by input prices and strategic moves, so let's look at the hard numbers.

High cost of goods sold is a primary driver, directly tied to raw material pricing, especially steel. For the third quarter of 2025, the Cost of Goods Sold was reported at $1,105 million, up from $967 million in the third quarter of 2024. Year-to-date through the third quarter of 2025, the cumulative Cost of Goods Sold reached $3,300 million, compared to $3,015 million for the same period in 2024.

Tariff-related costs present a significant, quantifiable headwind. Terex Corporation expects the full year net unfavorable impact of tariffs on Earnings Per Share (EPS) to be approximately $0.70. This impact is due to factors like the expanded scope of the 232 steel and aluminum tariff and the 15% reciprocal tariff on the European Union.

Manufacturing and labor costs are spread across Terex Corporation's global production facilities. The company noted that higher material, logistics, and labor costs impacted efficiency in the Aerial Work Platform (AWP) segment during the second half of the prior year. For Q3 2025, the reported Operating Profit was $140 million, which represents an operating margin of 10.1% of net sales of $1.4 billion. Adjusted operating profit for that quarter was $168 million, or 12.1% of net sales. Terex Corporation maintains a substantial U.S. manufacturing footprint; about 75% of its 2025 U.S. machine sales are expected to come from products made in at least one of its 11 U.S. facilities.

Major strategic transactions also factor into the cost base, though some are historical or future-looking. The acquisition of Environmental Solutions Group (ESG) was an all-cash transaction for $2.0 billion, or $1.725 billion net of expected tax benefits of approximately $275 million. Separately, the announced merger with REV Group, expected to close in the first half of 2026, projects at least $75 million in annual run-rate synergies.

Research and development (R&D) is an ongoing investment for new product innovation. Terex Corporation's latest twelve months R&D expenses stand at $25 million. This is below the average of $37.22 million seen in the fiscal years ending 2020 through 2024.

Here is a snapshot of key cost-related financial figures:

Cost Element	Period/Basis	Amount (Millions USD)	Detail
Cost of Goods Sold	Q3 2025	1,105	Actual Reported
Cost of Goods Sold	Nine Months Ended Q3 2025	3,300	Actual Reported
R&D Expenses	Latest Twelve Months	25	Actual Reported
ESG Acquisition Cost	Total Cash Outlay	2,000	Historical Major Cost
Tariff Impact on EPS	Full Year 2025 Estimate	0.70	Unfavorable Impact ($)

The cost structure is being managed through several levers:

• Cost reduction actions partially offset lower sales volume in Q3 2025.
• Anticipated operational synergies of at least $25 million from the ESG acquisition by the end of 2026.
• Focus on reducing fixed costs through digital technology and efficiency improvements.

Finance: review the Q4 2025 cost projections against the $0.70 per share tariff impact by next Tuesday.

Terex Corporation (TEX) - Canvas Business Model: Revenue Streams

Terex Corporation projects full-year 2025 net sales to be between $5.3 billion and $5.5 billion. This outlook represents an increase of $200 million to $400 million higher sales year-over-year.

Equipment sales are distributed across the three primary operating segments. The most recent detailed segment revenue snapshot comes from the third quarter of 2025:

Segment	Q3 2025 Net Sales (in millions USD)
Aerials	$537
Materials Processing (MP)	$417
Environmental Solutions (ES)	$435

The total net sales for the third quarter of 2025 were $1.4 billion. Excluding the Environmental Solutions segment, legacy revenue declined by 8.2% year-over-year in the third quarter of 2025.

The Environmental Solutions segment is a key driver, with third quarter 2025 net sales reaching $435 million, up 13.6% on a pro forma basis compared to Q3 2024. The full-year 2025 outlook for the Environmental Solutions segment was raised to deliver low double-digit growth. The second quarter 2025 net sales for this segment were $430 million.

Terex Corporation supports its equipment sales with high-margin aftermarket parts and services revenue. This includes providing genuine OEM parts and lifecycle support through a global network of service centers.

• The company provides lifecycle support through its global parts and services organization.
• Digital solutions, such as ESG's 3rd Eye digital suite, are complementary offerings.