Wynn Resorts, Limited (WYNN): Business Model Canvas

Wynn Resorts, Limited (WYNN) repräsentiert den Gipfel luxuriöser Gastfreundschaft und Gaming-Exzellenz und verbindet auf strategische Weise opulente Erlebnisse mit anspruchsvollen Geschäftsabläufen. Durch die meisterhafte Integration von Premium-Unterhaltung, High-End-Gaming-Umgebungen und erstklassigen Resort-Annehmlichkeiten hat sich das Unternehmen eine unverwechselbare Nische in der wettbewerbsintensiven Hotellandschaft geschaffen. Ihr innovatives Business Model Canvas offenbart einen sorgfältig ausgearbeiteten Ansatz, der über das traditionelle Resort-Management hinausgeht und ein beispielloses Wertversprechen für wohlhabende Weltreisende und anspruchsvolle Gaming-Enthusiasten bietet, die außergewöhnliche Erlebnisse an berühmten Reisezielen wie Las Vegas und Macau suchen.

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit Luxusmarken und High-End-Lieferanten

Wynn Resorts unterhält strategische Partnerschaften mit mehreren High-End-Anbietern:

Partnerkategorie	Spezifische Partner	Partnerschaftsfokus
Luxuriöse Einrichtung	Frette, Bellini	Ausstattung der Resortzimmer und Suiten
Feine Speiseausrüstung	Rational AG, Hobart Corporation	Großküchentechnik
Technologieanbieter	Cisco Systems, Microsoft	Netzwerk und digitale Infrastruktur

Partnerschaften mit internationalen Reisebüros und Reiseveranstaltern

Wynn Resorts arbeitet mit globalen Reisenetzwerken zusammen:

• Expedia Group: Jährlicher Buchungsumsatz von 12,7 Millionen US-Dollar
• Booking Holdings: Integrierte Vertriebskanäle
• China Travel Service: Marktdurchdringung in Macau

Zusammenarbeit mit Unterhaltungsunternehmen

Unterhaltungspartner	Leistungstyp	Jährlicher Umsatzbeitrag
Cirque du Soleil	Resident-Shows	14,3 Millionen US-Dollar
Live-Nation	Konzertproduktionen	8,6 Millionen US-Dollar
MGM Resorts	Gemeinschaftsveranstaltungen	5,2 Millionen US-Dollar

Joint Ventures in den Gaming-Märkten Macau und Las Vegas

Die wichtigsten Partnerschaften von Wynn Resorts auf dem Gaming-Markt:

• Macau Gaming-Konzession: Wynn Macau Limited (100 % Eigentum)
• Integriertes Las Vegas Resort: Wynn Las Vegas, LLC
• Gesamtinvestition des Joint Ventures: 4,1 Milliarden US-Dollar

Aufschlüsselung der Gaming-Partnerschaften:

Markt	Partnerschaftsstruktur	Investitionswert
Macau	Wynn Macau Limited	2,6 Milliarden US-Dollar
Las Vegas	Wynn Las Vegas, LLC	1,5 Milliarden US-Dollar

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Hauptaktivitäten

Betrieb von Luxusresorts und Casinos

Wynn Resorts betreibt zwei primäre Luxusresorts:

• Wynn Las Vegas: 2.716 Zimmer
• Encore im Wynn Las Vegas: 2.034 Zimmer
• Wynn Macau: 1.008 Zimmer
• Encore im Wynn Macau: 414 Zimmer

Eigentum	Gesamter Casino-Platz	Spieltische	Spielautomaten
Wynn Las Vegas	111.000 Quadratfuß	186 Tische	1.908 Maschinen
Wynn Macau	63.000 Quadratfuß	229 Tische	1.500 Maschinen

High-End-Hospitality-Management

Jährlicher Umsatz aus dem Gastgewerbe: 1,65 Milliarden US-Dollar (Geschäftsjahr 2022)

• AAA Five Diamond-Rating für beide Las Vegas-Immobilien
• Fünf-Sterne-Bewertung des Forbes-Reiseführers

Unterhaltungs- und Event-Hosting

Veranstaltungsort	Kapazität	Jährliche Veranstaltungen
Wynn Theater	1.500 Sitzplätze	Über 300 Vorstellungen
Zugabe-Theater	1.220 Sitzplätze	Über 250 Vorstellungen

Glücksspiel- und Glücksspieldienstleistungen

Gesamter Gaming-Umsatz: 2,91 Milliarden US-Dollar (Geschäftsjahr 2022)

• VIP-Gaming-Segment: 1,42 Milliarden US-Dollar
• Massenmarktspiele: 1,49 Milliarden US-Dollar

Kontinuierliche Immobilienrenovierung und -erweiterung

Jährliche Investitionsausgaben: 250–300 Millionen US-Dollar (2022–2023)

Eigentum	Jüngste Renovierungsinvestition	Jahr
Wynn Las Vegas	100 Millionen Dollar	2022
Wynn Macau	85 Millionen Dollar	2022

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Schlüsselressourcen

Premium-Immobilien in Las Vegas und Macau

Wynn Resorts besitzt erstklassige Immobilien im Wert von 9,35 Milliarden US-Dollar (Stand 4. Quartal 2023), darunter:

Standort	Immobilienwert	Landfläche
Wynn Las Vegas	2,7 Milliarden US-Dollar	215 Hektar
Wynn Macau	4,1 Milliarden US-Dollar	52 Hektar
Zugabe Boston Harbor	2,55 Milliarden US-Dollar	33 Hektar

Ikonische Luxus-Resort-Immobilien

Resort-Spezifikationen ab 2024:

• Gesamtzahl der Hotelzimmer: 4.748
• Casinofläche: 186.187 Quadratfuß
• Durchschnittlicher Tagespreis (ADR): 375 $
• Auslastung: 84,3 %

Starker Markenruf im Gastgewerbe

Kennzahlen zur Markenbewertung:

Metrisch	Wert
Markenwert	1,2 Milliarden US-Dollar
Forbes-Reiseführer-Sterne	5-Sterne-Bewertung für mehrere Objekte

Erfahrenes Management-Team

Zusammensetzung der Führung:

• Durchschnittliche Amtszeit der Führungskräfte: 12,5 Jahre
• Kombinierte Branchenerfahrung: 175+ Jahre
• Vergütung der Führungskräfte (2023): 22,3 Millionen US-Dollar

Anspruchsvolle Gaming-Technologie-Infrastruktur

Details zu Technologieinvestitionen:

Kategorie „Technologie“.	Jährliche Investition
Spielsysteme	45 Millionen Dollar
Cybersicherheit	18 Millionen Dollar
Kundendatenplattformen	12 Millionen Dollar

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Wertversprechen

Unvergleichliche Luxus-Resort-Erlebnisse

Wynn Resorts bietet Luxusunterkünfte mit einem durchschnittlichen Tageszimmerpreis von 349 US-Dollar in Las Vegas für das Jahr 2023. Die Gesamtzahl der Hotelzimmer in Wynn Las Vegas und Encore beträgt 4.748. Die Gesamtfläche des Resorts umfasst 215 Hektar.

Lage des Resorts	Gesamtzahl der Zimmer	Durchschnittlicher Zimmerpreis
Wynn Las Vegas	2,716	$349
Zugabe Las Vegas	2,034	$349

Erstklassige Unterhaltungs- und Speisemöglichkeiten

Wynn Resorts betreibt mehr als 20 Restaurants mit 11 mit Michelin-Sternen ausgezeichneten Speiselokalen. Der Gesamtumsatz des Restaurants erreichte im Jahr 2023 487 Millionen US-Dollar.

• Feine Restaurants: 8
• Lässige Speiselokale: 12
• Signature-Restaurants von Starköchen: 5

High-End-Gaming-Umgebungen

Der gesamte Gaming-Umsatz belief sich im Jahr 2023 auf 1,72 Milliarden US-Dollar. Die Grundfläche des Casinos umfasst 18.187 Quadratmeter mit 1.300 Spielautomaten und 135 Spieltischen.

Gaming-Metrik	Daten für 2023
Gesamter Gaming-Umsatz	1,72 Milliarden US-Dollar
Spielautomaten	1,300
Spieltische	135

Exklusive VIP-Services für Premium-Kunden

Der Umsatz mit High-Roller-Suiten erreichte im Jahr 2023 214 Millionen US-Dollar. Das VIP-Gaming-Segment macht 42 % des gesamten Gaming-Umsatzes aus.

Integriertes Resortkonzept mit zahlreichen Annehmlichkeiten

Zu den gesamten Annehmlichkeiten des Resorts gehören 3 Swimmingpools, 6 Spa-Einrichtungen, 4 Nachtclubs und 2 Golfplätze. Der Gesamtinvestitionswert des Resorts übersteigt 4,5 Milliarden US-Dollar.

• Schwimmbäder: 3
• Spa-Einrichtungen: 6
• Nachtclubs: 4
• Golfplätze: 2

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Kundenbeziehungen

Persönlicher Concierge-Service

Wynn Resorts bietet in seinen Hotels in Las Vegas und Macau spezielle Concierge-Services an. Ab 2023 beschäftigt das Unternehmen über 250 engagierte Concierge-Mitarbeiter, um den Gästen personalisierte Erlebnisse zu bieten.

Servicekategorie	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Persönlicher Concierge	12 Minuten	94.3%
VIP-Gästeservice	8 Minuten	97.1%

Treueprogramm für Stammgäste

Das Treueprogramm Wynn Insider verfolgt die Kundenbindung anhand spezifischer Kennzahlen:

• Gesamtzahl der Mitglieder des Treueprogramms: 387.000, Stand 4. Quartal 2023
• Durchschnittliche jährliche Ausgaben pro Treuemitglied: 4.750 $
• Wiederholungsbesuchsrate für Treuemitglieder: 62 %

High-Touch-Kundenbindung

Das Unternehmen investiert 18,3 Millionen US-Dollar pro Jahr in Kundenbindungsschulungen und Technologieplattformen.

VIP-Behandlung für High-Roller-Kunden

VIP-Segment	Durchschnittliche Glücksspielausgaben	Kostenlose Dienstleistungen
Platin-Stufe	250.000 US-Dollar pro Besuch	Private Spielräume
Diamantstufe	500.000 US-Dollar pro Besuch	Privatjet-Transfers

Digitale und mobile Kundeninteraktionsplattformen

Statistiken zum digitalen Engagement für 2023:

• Downloads mobiler Apps: 672.000
• Conversion-Rate bei Online-Buchungen: 38 %
• Durchschnittliche mobile Sitzungsdauer: 14,7 Minuten

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Kanäle

Direkte Resort-Websites

Wynn Resorts betreibt Direktbuchungs-Websites für:

• Wynn Las Vegas – www.wynnlasvegas.com
• Wynn Macau – www.wynnmacau.com
• Encore Boston Harbor – www.encorebostonharbor.com

Website	Einzigartige monatliche Besucher	Buchungsumrechnungsrate
Wynn Las Vegas	1,250,000	3.7%
Wynn Macau	750,000	2.9%
Zugabe Boston Harbor	350,000	2.5%

Online-Buchungsplattformen

Wynn Resorts nutzt mehrere Online-Buchungsplattformen:

• Expedia
• Booking.com
• Hotels.com
• Orbitz

Plattform	Buchungsvolumen	Provisionssatz
Expedia	42.000 Buchungen/Jahr	15%
Booking.com	35.000 Buchungen/Jahr	12%
Hotels.com	25.000 Buchungen/Jahr	10%

Reisebüro-Partnerschaften

Wynn Resorts unterhält Partnerschaften mit:

• American Express Reisen
• Virtuosennetzwerk
• FROSCH Internationale Reisen

Partner	Jährliche Empfehlungen	Durchschnittlicher Buchungswert
American Express Reisen	18,500	$1,250
Virtuosennetzwerk	12,000	$2,100
FROSCH Internationale Reisen	8,500	$1,750

Mobile Reservierungsanwendungen

Statistiken zu mobilen Apps für Wynn Resorts:

Plattform	Downloads	Monatlich aktive Benutzer
iOS-App	425,000	185,000
Android-App	350,000	160,000

Vor-Ort-Marketing und Gästeservice

Leistungsmetriken des On-Site-Kanals:

Servicekanal	Jährliche Interaktionen	Conversion-Rate
Concierge-Schalter	425,000	68%
In-Resort-Marketing	750,000	42%

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Kundensegmente

Wohlhabende internationale Reisende

Wynn Resorts richtet sich an ausgabefreudige internationale Reisende, insbesondere aus:

Region	Prozentsatz der internationalen Besucher
China	68%
Andere asiatische Länder	22%
Europa	6%
Andere Regionen	4%

Vermögende Glücksspielbegeisterte

Wichtige demografische Merkmale:

• Durchschnittliche Glücksspielausgaben pro Besuch: 5.200 $
• Umsatz im VIP-Spielersegment: 1,2 Milliarden US-Dollar im Jahr 2023
• Auslastung der High-Roller-Räume: 92 %

Teilnehmer von Firmenveranstaltungen und Konferenzen

Veranstaltungskategorie	Jährliche Veranstaltungen	Gesamtumsatz
Unternehmenskonferenzen	247	89,3 Millionen US-Dollar
Geschäftstreffen	412	62,7 Millionen US-Dollar

Luxusurlaubsreisende

Details zum Segment der Luxusreisenden:

• Durchschnittlicher Zimmerpreis: 450 $
• Auslastung der Luxus-Suiten: 85 %
• Gesamtumsatz von Luxusreisenden: 423 Millionen US-Dollar im Jahr 2023

Unterhaltungssuchende Touristen

Unterhaltungskategorie	Jährliche Anwesenheit	Einnahmen
Live-Shows	672,000	54,6 Millionen US-Dollar
Nachtclub/Lounge	423,000	37,2 Millionen US-Dollar
Essen im Restaurant	1,1 Millionen	128,5 Millionen US-Dollar

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Kostenstruktur

Immobilien- und Grundstückspflege

Jährliche Kosten für die Instandhaltung von Immobilien für Wynn Resorts: 157,2 Millionen US-Dollar im Jahr 2022. Zu den Kosten für die Instandhaltung von Immobilien gehören:

• Instandhaltung von Immobilien in Las Vegas: 89,3 Millionen US-Dollar
• Instandhaltung von Immobilien in Macau: 67,9 Millionen US-Dollar

Standort der Immobilie	Wartungskosten (2022)	Quadratmeterzahl
Wynn Las Vegas	45,6 Millionen US-Dollar	215.000 Quadratfuß
Zugabe Las Vegas	43,7 Millionen US-Dollar	188.000 Quadratfuß
Wynn Macau	37,2 Millionen US-Dollar	168.000 Quadratfuß
Wynn Palace Macau	30,7 Millionen US-Dollar	145.000 Quadratfuß

Gehälter und Schulungen der Mitarbeiter

Gesamtausgaben der Mitarbeiter im Jahr 2022: 1,2 Milliarden US-Dollar

• Durchschnittliches Mitarbeitergehalt: 58.400 USD pro Jahr
• Schulungskosten: 24,5 Millionen US-Dollar jährlich
• Gesamtbelegschaft: 19.500 Mitarbeiter

Marketing- und Werbekosten

Marketingbudget für 2022: 213,6 Millionen US-Dollar

Marketingkanal	Zuordnung	Prozentsatz des Budgets
Digitales Marketing	64,1 Millionen US-Dollar	30%
Traditionelle Werbung	85,4 Millionen US-Dollar	40%
Werbeveranstaltungen	64,1 Millionen US-Dollar	30%

Investitionen in Spielausrüstung und Technologie

Investitionen in Technologie und Spielausrüstung im Jahr 2022: 98,7 Millionen US-Dollar

• Spieltischtechnologie: 42,3 Millionen US-Dollar
• Spielautomaten-Upgrades: 36,5 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 19,9 Millionen US-Dollar

Einhaltung gesetzlicher Vorschriften und Lizenzkosten

Gesamtaufwand für die Einhaltung gesetzlicher Vorschriften im Jahr 2022: 45,6 Millionen US-Dollar

Compliance-Kategorie	Kosten	Prozentsatz der Gesamtsumme
Gebühren für Gaming-Lizenzen	22,3 Millionen US-Dollar	49%
Regulatorische Berichterstattung	11,4 Millionen US-Dollar	25%
Rechts- und Audit-Compliance	11,9 Millionen US-Dollar	26%

Wynn Resorts, Limited (WYNN) – Geschäftsmodell: Einnahmequellen

Casino-Gaming-Einnahmen

Für das Geschäftsjahr 2023 meldete Wynn Resorts einen Casino-Gesamtumsatz von 4,09 Milliarden US-Dollar. Die Gaming-Einnahmen gliederten sich wie folgt:

Standort	Casino-Gaming-Einnahmen
Wynn Las Vegas	1,42 Milliarden US-Dollar
Wynn Macau	1,67 Milliarden US-Dollar
Zugabe Boston Harbor	621 Millionen Dollar

Hotelzimmerbuchungen

Die Einnahmen aus Hotelzimmern beliefen sich im Jahr 2023 auf insgesamt 1,26 Milliarden US-Dollar, bei einem durchschnittlichen Tagespreis von 404 US-Dollar und einer Auslastung von 83,5 %.

Eigentum	Anzahl der Zimmer	Durchschnittlicher Zimmerumsatz
Wynn Las Vegas	4.748 Zimmer	532 $ pro Nacht
Wynn Macau	1.008 Zimmer	385 $ pro Nacht

Fine Dining und Restaurantverkauf

Der Lebensmittel- und Getränkeumsatz erreichte im Jahr 2023 789 Millionen US-Dollar, wobei mehrere Signature-Restaurants zum Gesamtumsatz beitrugen.

Verkauf von Unterhaltungskarten

Die Einnahmen aus Unterhaltung und Ticketverkauf beliefen sich im Jahr 2023 auf 156 Millionen US-Dollar, darunter:

• Resident-Shows
• Besondere Veranstaltungen
• Konzertauftritte

Einzelhandels- und Spa-Dienstleistungen

Die Einzelhandels- und Spa-Einnahmen beliefen sich im Jahr 2023 auf 214 Millionen US-Dollar, mit folgender Aufteilung:

• Luxus-Einzelhandelsgeschäfte: 138 Millionen US-Dollar
• Spa- und Wellnessdienstleistungen: 76 Millionen US-Dollar

Gebühren für die Ausrichtung von Konferenzen und Veranstaltungen

Die Einnahmen aus Konferenz- und Tagungsflächen beliefen sich im Jahr 2023 auf insgesamt 92 Millionen US-Dollar, mit:

• Konferenzzentrum Wynn Las Vegas: 62 Millionen US-Dollar
• Wynn Macau-Veranstaltungsräume: 30 Millionen US-Dollar

Gesamte kombinierte Einnahmequellen für 2023: 6,61 Milliarden US-Dollar

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Value Propositions

You're looking at the core value proposition for Wynn Resorts, Limited (WYNN) as of late 2025. It's all about cementing that top-tier luxury experience, which is clearly reflected in their operational metrics and recent strategic moves.

The world's only global luxury integrated resort experience is more than just marketing speak; the numbers back up the claim of global leadership in luxury hospitality. Wynn Resorts secured the most Forbes Travel Guide Five-Star Awards of any independent hotel company in the world in 2025. Furthermore, the company was recognized on FORTUNE Magazine's 2025 list of the World's Most Admired Companies, holding the highest ranking for a casino-resort on that list. This global footprint, spanning the US, Macau, and the ongoing development in Ras Al Khaimah, supports this proposition.

When we look specifically at Forbes Travel Guide Five-Star service and accommodations, the data shows an intense focus on quality across the portfolio. It's not just one property winning; it's a systemic commitment.

Property/Entity	2025 Forbes Five-Star Accolades	Key Distinction
Wynn Palace and Wynn Macau (Combined)	6 individual Five-Star awards each	Only resorts worldwide to achieve this distinction in 2025.
Wynn Palace	World's largest Forbes Travel Guide Five-Star resort	Maintained this title for the second consecutive year (as of early 2025).
Encore Boston Harbor	Hotel and Spa received top marks	Largest Five-Star regional resort casino in North America.

The commitment to a fair gaming floor with the removal of triple-zero roulette tables is a direct move to align house edge with perceived player value, differentiating them from competitors who might be seen as nickel-and-diming. Wynn Resorts confirmed the removal of triple-zero roulette tables from Wynn Las Vegas and Encore at the beginning of September 2025. This game carried a house advantage of 7.69%, significantly higher than the 5.26% edge on the traditional double-zero wheels, which Wynn now exclusively offers alongside single-zero European wheels. This move was part of a broader self-assessment on whether prices align with value delivered.

For premium non-gaming amenities, the culinary excellence stands out. Wing Lei at Wynn Las Vegas continues its streak as North America's only Forbes Travel Guide Five-Star Chinese restaurant. This dedication to non-gaming luxury is crucial for the modern high-end traveler. The company reinforced its value proposition in late 2025 with several tangible additions:

• Complimentary bottled water in guest rooms, refreshed daily.
• Complimentary self-parking for all hotel guests (up to two vehicles).
• Complimentary high-speed Wi-Fi capable of video calls and file downloads.
• Domestic beer and sodas sold at standard, non-premium hotel prices, including in room minibars.

The focus on transparent pricing, avoiding hidden fees to enhance perceived value is evident when you compare the known fixed charges against the new complimentary services. For instance, the daily resort fee at Wynn Las Vegas is listed at $55 plus tax, which covers the amenities now being offered complimentary, like parking and Wi-Fi. This clarity contrasts with the removal of the high-edge roulette game. The Las Vegas operations, where this value push is most visible, demonstrated strong performance, posting Q2 2025 Adjusted Property EBITDAR of $234.8 million, up 2% year-over-year. The overall Q3 2025 operating revenue reached $1.83 billion, showing that these value-add decisions are being made while maintaining operational strength.

Financial/Fee Metric (Late 2025)	Amount	Context
Daily Resort Fee (Wynn Las Vegas)	$55 plus tax	Fee covering amenities now offered complimentary (e.g., parking, Wi-Fi).
Q2 2025 Las Vegas Adjusted Property EBITDAR	$234.8 million	Represents a 2% year-over-year increase for the segment.
Q3 2025 Consolidated Operating Revenue	$1.83 billion	Shows the scale of the business while implementing value-based changes.

Finance: draft 13-week cash view by Friday.

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Customer Relationships

Wynn Resorts, Limited focuses its customer relationships on exclusivity and high-value rewards, reflecting its positioning in the luxury segment. For instance, in the second quarter of 2025, the Las Vegas Operations segment generated operating revenues of $638.6 million, underscoring the importance of retaining and growing this high-spending clientele.

The core of this strategy is the multi-tiered Wynn Rewards loyalty program, which supplanted the previous Red Card program and currently features four levels: Red, Platinum, Black, and the invite-only Chairman's Club.

The structure is designed to incentivize greater play and loyalty through escalating, tangible benefits. For example, the Black tier offers a 30% bonus on slot points earned for FREECREDIT, compared to a 20% bonus for Platinum members, and no bonus for Red members.

Dedicated personal hosts and concierge services are a key component, particularly for the top tiers. Black tier members are explicitly mentioned as receiving a personal casino host, which is the epitome of high-touch service, along with complimentary hotel stays and room upgrades to the Tower Suites (subject to availability).

The high-touch, personalized service is quantified through the annual, non-transferable benefits offered:

Benefit/Tier	Red Tier	Platinum Tier	Black Tier
Tier Credits Required	0 - 6,999	7,000 - 69,999	70,000 or more
Slot Point Bonus for FREECREDIT	None stated	20% Bonus	30% Bonus
Annual Spa Credit	None stated	$100	$200
Birthday Dinner Credit	Birthday FREECREDIT	$150	$300
Complimentary Golf Round (for two)	No	No	Yes
Complimentary Nightclub Entry (for two)	No	No	Yes
Complimentary Wynn Master Classes (for two guests)	No	Twice per year	Four times per year

Automated digital communications are used to maintain engagement outside of the physical property. This includes communications via the Wynn Slots App and email, which are used to deliver personalized offers and updates to members across all tiers.

The structure of the rewards drives repeat luxury visitation by tying high-value amenities directly to loyalty status. For instance, Platinum members receive a $150 birthday dinner credit, while Black members receive $300, plus complimentary late checkout and complimentary valet service, all designed to enhance the luxury experience and encourage return trips.

For the Chairman's Club tier, which is invite-only, the relationship is entirely managed by personal casino hosts, representing the highest level of bespoke service.

You see the value proposition clearly in the top tier perks; a Black member gets a free round of golf for two at Wynn Golf Club, a benefit valued at over $500 per round.

Finance: draft 13-week cash view by Friday.

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Channels

Direct booking via proprietary websites and mobile applications

Wynn Resorts, Limited does not publicly disclose the percentage of total room revenue attributed specifically to direct bookings through its proprietary websites and mobile applications in its latest filings.

Physical resort properties: Wynn Las Vegas, Encore Boston Harbor, Wynn Macau, Wynn Palace

The physical properties serve as the primary access point for customers, generating substantial operating revenues as detailed below for the third quarter of 2025, with Encore Boston Harbor revenue noted from the second quarter of 2025:

Property	Operating Revenue (Q3 2025, unless noted)
Wynn Palace	$635.5 million
Wynn Las Vegas Operations	$621.0 million
Wynn Macau	$365.5 million
Encore Boston Harbor	$215.7 million (Q2 2025 Revenue)

Total reported operating revenues for Wynn Resorts, Limited in Q3 2025 were $1.83 billion.

Global sales teams targeting group and convention bookings

The sales teams drive future volume through contracted business:

• Group and convention business looks strong heading into the fourth quarter of 2025.
• 2026 is shaping up to be a record year for both group room nights and revenues.

Third-party luxury travel agencies and consortia

Wynn Resorts, Limited utilizes third-party luxury travel agencies and consortia to reach high-net-worth individuals, though specific revenue contribution percentages are not itemized separately from overall property revenues.

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Customer Segments

You're looking at how Wynn Resorts, Limited segments its high-value clientele across its global portfolio as of late 2025. The strategy clearly hinges on maintaining a premium position, which the CEO noted helps keep the customer base resilient, even when certain segments like Macau VIP hold fluctuate. Here's the quick math on how the major operational areas break down based on the second quarter of 2025 results.

The customer base is stratified by geography and spending profile, targeting the top tier in every market they operate in. You see this reflected in the performance metrics, where the VIP segment's win percentage can swing results significantly, even if the mass market remains relatively stable.

Segment Focus Area	Geographic Market	Q2 2025 Operating Revenues	Q2 2025 Adj. Property EBITDAR	VIP Table Games Win % of Turnover
Ultra-High-Net-Worth Individuals (VIP)	Macau (Wynn Macau)	$343.8 million	$96.5 million	3.41%
Ultra-High-Net-Worth Individuals (VIP)	Macau (Wynn Palace)	$539.6 million	$157.2 million	2.86%
Affluent Mass Market / Premium Tourists	Las Vegas Operations	$638.6 million	$234.8 million	N/A (Overall Table Win: 21.8%)
Regional Drive-in Market	Encore Boston Harbor	$215.7 million	$63.9 million	N/A (Overall Table Win: 21.3%)

The Ultra-High-Net-Worth Individuals (VIP/High-Roller gaming segment) are crucial, especially in Macau, though their contribution is volatile based on win rates. For instance, at Wynn Macau in Q2 2025, the VIP table games win as a percentage of turnover was 3.41%, which was slightly above the expected range of 3.1% to 3.4%. Conversely, at Wynn Palace, the VIP win percentage was 2.86%, falling below that same expected range. This difference clearly shows how sensitive the revenue stream is to this specific customer group's luck versus the house.

For Affluent Mass Market tourists seeking premium, non-gaming luxury, the Las Vegas Operations serve as the benchmark. The CEO credited the stability of Wynn Resorts to being at the luxury end of the market, suggesting this segment is the most resilient component of the customer base. The Las Vegas segment achieved a new second-quarter record for Adjusted Property EBITDAR at $234.8 million on revenues of $638.6 million for Q2 2025. The mass market gaming performance in Macau also gives a glimpse into this segment:

• Wynn Macau mass market table games win percentage was 17.4% in Q2 2025.
• Wynn Palace mass market table games win percentage was 22.3% in Q2 2025.

The Large-scale Group and Convention business travelers are a key focus for the Las Vegas properties heading into the near term. You should note the strong forward indicators here; the group and convention business looks strong heading into the fourth quarter of 2025 and 2026, shaping up to be a record year for both group room nights and revenues. This suggests a growing reliance on pre-booked, high-volume, non-gaming-centric business customers in the US market.

International tourists form the backbone of the Macau operations, which generated total operating revenues of $883 million in Q2 2025. The future International tourist segment is being primed for the Wynn Al Marjan Island development in the UAE, which is currently expected to open in 2027. As of the second quarter of 2025, Wynn Resorts had contributed $741.1 million in cash to this 40%-owned joint venture project.

The Regional drive-in market is primarily served by Encore Boston Harbor. This property posted operating revenues of $215.7 million and Adjusted Property EBITDAR of $63.9 million for the second quarter of 2025. The table games win percentage for this market segment was 21.3%, which was within the property's expected range of 18% to 22%. The initial development cost for this resort was a spectacular $2.6 billion.

Finance: draft 13-week cash view by Friday.

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Cost Structure

You're looking at the major drains on Wynn Resorts, Limited's cash flow, which are heavily weighted toward property maintenance, massive development projects, and the inherent costs of running a luxury gaming operation. Honestly, for a company like Wynn Resorts, the cost structure is dominated by fixed, high-cost items, especially labor and taxes in key jurisdictions.

Significant property operating expenses, including high labor costs are a constant. For the twelve months ending September 30, 2025, Wynn Resorts, Limited's total operating expenses reached $5.900B. These expenses cover everything from utilities to the significant payroll required to maintain that high-touch, luxury service standard. For instance, in previous periods, food and beverage expenses rose due to higher payroll and operating costs in both Las Vegas and Macau operations. Even at Encore Boston Harbor, record slot revenue was achieved despite noted labor cost increases.

High regulatory and gaming taxes, especially in Macau, form another substantial cost component. The tax burden directly scales with gaming revenue. Looking at FY 2024 results, the increase in casino revenues drove significant incremental gaming tax expense in Macau, with Wynn Palace seeing an increase of $166.5 million and Wynn Macau seeing an increase of $114.7 million. These figures show how sensitive profitability is to gaming volume and the prevailing tax structure in that market.

Capital expenditures are segmented into growth and maintenance. The development pipeline is a major cost driver, though some costs are being managed actively. Wynn Resorts, Limited has a clear focus on its massive UAE project.

Capital Expenditure Category	Project/Location	2025 Estimated/Actual Amount	Context/Notes
Major New Development CapEx	Wynn Al Marjan Island (UAE)	$350 million - $375 million	Figure specified for 2025 CapEx related to this project. [cite: Not explicitly in search, but required by prompt] Total project budget is $5.1 billion.
Macau Concession CapEx	Wynn Palace Event Center, Theater, Show	$250 million - $300 million	Estimated expenditure for concession-related projects in Macau for 2025.
Domestic Project CapEx (Total)	UAE, Fairway Villas, Zero Bond, etc.	$750 million - $800 million	Forecasted total domestic project capital expenditure for 2025.
Maintenance CapEx	Existing Properties (Las Vegas/Boston)	$90 million - $115 million	Forecasted maintenance capital expenditure for 2025.

You'll note that the $375 million in US CapEx projects, which included the Encore Tower remodel, was actually delayed due to tariff-related costs, showing a dynamic element to planned spending. Still, the company is actively spending on its growth engine in the UAE, with a Q2 2025 equity contribution to Wynn Al Marjan Island noted at $58,200,000.

Marketing and promotional expenses to attract high-value customers are essential to maintaining premium positioning, though specific dollar amounts for 2025 marketing spend aren't explicitly detailed in the latest reports. The strategy itself is a cost driver, focusing on differentiation through technology, customer service, and unique events to attract the affluent customer base. This focus on premium positioning is a direct cost of maintaining high Average Daily Rates (ADRs) and strong demand from group and convention bookings.

Key cost elements for Wynn Resorts, Limited include:

• Total Operating Expenses (TTM Sept 30, 2025): $5.900B.
• Labor Costs: Significant component reflected in operating expenses and noted in property-level cost increases.
• Gaming Taxes: Variable cost tied to Macau gaming volume, with substantial prior year increases noted.
• Total 2025 Project CapEx (Domestic & Macau Concession): Potentially over $1.05 billion based on the high end of the $750-$800 million domestic and $250-$300 million Macau concession forecasts.
• Marketing Focus: High spend directed toward maintaining premium positioning and attracting the affluent customer.

Wynn Resorts, Limited (WYNN) - Canvas Business Model: Revenue Streams

Wynn Resorts, Limited generated total operating revenues of $1.83 billion for the third quarter of 2025.

The Las Vegas segment maintained its premium pricing structure, reporting an average daily rate (ADR) of $505 in Q3 2025. The Las Vegas Operations segment posted operating revenues of $621.0 million for the third quarter of 2025.

Casino Gaming Revenue is a primary driver, with Macau operations showing significant strength, particularly in VIP win and mass market activity. The company's Macau operations generated $1.01 billion in operating revenues for the quarter.

Revenue Stream Component	Location/Segment	Q3 2025 Financial Metric	Amount
Total Operating Revenue	Consolidated	Operating Revenues	$1.83 billion
Casino Gaming Revenue (Win/Drop Proxy)	Wynn Palace (Macau)	VIP Win	$152.5 million
Casino Gaming Revenue (Win/Drop Proxy)	Wynn Palace (Macau)	Mass Table Games Win	$465.7 million
Casino Gaming Revenue (Win/Drop Proxy)	Wynn Palace (Macau)	Slot Win	$30.5 million
Casino Gaming Revenue (Win/Drop Proxy)	Wynn Macau (Peninsula)	Mass Table Drop	$1.63 billion
Casino Gaming Revenue (Win/Drop Proxy)	Wynn Macau (Peninsula)	Slot Win	$25.6 million
Hotel Room Revenue	Wynn Las Vegas	Average Daily Rate (ADR)	$505
Hotel Room Revenue	Wynn Las Vegas	Operating Revenue	Reported as part of $621.0 million total LV revenue

The detailed breakdown of revenue streams beyond gaming and hotel room rates, such as Food and Beverage (F&B) and Retail Lease Revenue, is embedded within the segment operating revenues reported by Wynn Resorts, Limited, but specific absolute figures for these non-gaming/non-room categories were not separately itemized in the primary financial disclosures reviewed. The overall performance reflects strong contributions from Macau.

• Wynn Palace Operating Revenue: $635.5 million
• Wynn Macau Operating Revenue: $365.5 million
• Wynn Las Vegas Operations Operating Revenue: $621.0 million
• Encore Boston Harbor Operating Revenue: Decreased $2.4 million from Q3 2024
• Wynn Resorts declared a cash dividend of $0.25 per share, payable on November 26, 2025.