Yum China Holdings, Inc. (YUMC): Business Model Canvas

Tauchen Sie ein in die faszinierende Welt von Yum China Holdings, Inc. (YUMC), einem kulinarischen Kraftpaket, das die Fast-Food-Küche im bevölkerungsreichsten Land der Erde revolutioniert hat. Mit einem atemberaubenden 9,000+ Restaurants und einem strategischen Ansatz, der globale Markenbekanntheit mit hyperlokalen Markteinblicken verbindet, hat YUMC die Art und Weise verändert, wie Millionen chinesischer Verbraucher schnelles, köstliches und erschwingliches Essen erleben. Von KFC bis Pizza Hut ist ihr Geschäftsmodell eine Meisterklasse in Sachen Anpassungsfähigkeit, digitaler Innovation und verbraucherorientierter Strategie, die weit über traditionelle Fast-Food-Paradigmen hinausgeht.

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaft mit globalen Marken

Yum China besitzt die exklusiven Rechte zum Betrieb von KFC-, Pizza Hut- und Taco Bell-Restaurants in China, mit insgesamt 9.406 Restaurants (Stand 31. Dezember 2022). Die strategische Partnerschaft umfasst:

• KFC: 7.166 Restaurants
• Pizza Hut: 1.668 Restaurants
• Taco Bell: 572 Restaurants

Kooperationen mit lokalen chinesischen Lebensmittellieferanten

Yum China unterhält strategische Partnerschaften mit lokalen Agrarproduzenten und Lebensmittellieferanten in ganz China.

Lieferantenkategorie	Anzahl der Partnerschaften	Jährlicher Beschaffungswert
Lokale Fleischlieferanten	45	782 Millionen Dollar
Gemüseproduzenten	38	456 Millionen US-Dollar
Milchanbieter	22	213 Millionen Dollar

Technologiepartnerschaften

Yum China hat digitale Zahlungskooperationen mit führenden Plattformen etabliert:

• Alipay: Über 500 Millionen aktive Benutzer verbunden
• WeChat-Bezahlung: Integration in 9.406 Restaurants
• Gesamte digitale Zahlungstransaktionen im Jahr 2022: 4,2 Milliarden US-Dollar

Franchiseverträge

Das Franchise-Netzwerk in ganz China umfasst:

Region	Anzahl der Franchise-Restaurants	Franchise-Einnahmen
Ostchina	412	187 Millionen Dollar
Südchina	356	163 Millionen Dollar
Westchina	289	132 Millionen Dollar

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Hauptaktivitäten

Restaurantbetrieb und -management

Im Jahr 2023 betreibt Yum China 12.360 Restaurants verschiedener Marken, darunter KFC, Pizza Hut und Taco Bell. Das Unternehmen verwaltet 9.566 KFC-Restaurants und 2.304 Pizza Hut-Standorte in China.

Marke	Anzahl der Restaurants	Marktdurchdringung
KFC	9,566	62 % des gesamten Restaurantportfolios
Pizza Hut	2,304	15 % des gesamten Restaurantportfolios
Taco Bell	290	2 % des gesamten Restaurantportfolios

Menülokalisierung und Innovation

Yum China investiert jährlich etwa 30 Millionen US-Dollar in Forschung und Entwicklung für Menüinnovationen. Das Unternehmen führt jedes Jahr 50–70 neue Menüpunkte ein, die auf die Vorlieben chinesischer Verbraucher zugeschnitten sind.

• Beschaffungsquote lokaler Zutaten: 95 %
• Jährliche Neuerungen bei den Menüpunkten: 50-70
• Regionale Menüvariationen: 12-15 verschiedene regionale Menüadaptionen

Digitale Marketing- und E-Commerce-Plattform

Der digitale Umsatz macht 29 % des Gesamtumsatzes aus, wobei mobile Bestellplattformen einen Jahresumsatz von 2,3 Milliarden US-Dollar erwirtschaften. Das Unternehmen hat 410 Millionen Mitglieder in seinem digitalen Treueprogramm.

Supply-Chain-Management

Yum China verwaltet 29 zentrale Vertriebszentren in ganz China. Jährliche Investition in die Lieferkette: 125 Millionen US-Dollar für Qualitätskontrolle und Logistikinfrastruktur.

Lieferkettenmetrik	Wert
Vertriebszentren	29
Jährliche Investition in die Lieferkette	125 Millionen Dollar
Lieferanten-Compliance-Rate	97%

Restauranterweiterung

Im Jahr 2023 eröffnete Yum China 620 neue Restaurants, mit einer geplanten Erweiterung um 800–900 neue Standorte im Jahr 2024. Das gesamte Restaurantnetzwerk wird bis Ende 2024 voraussichtlich 13.200 erreichen.

• Neueröffnungen von Restaurants im Jahr 2023: 620
• Voraussichtliche Eröffnung neuer Restaurants im Jahr 2024: 800–900
• Voraussichtliche Gesamtanzahl an Restaurants bis 2024: 13.200

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Schlüsselressourcen

Restaurantnetzwerk

Gesamtzahl der Restaurants: 9.455 Restaurants in ganz China (Stand: 31. Dezember 2022).

Marke	Anzahl der Restaurants
KFC	6,016
Pizza Hut	2,298
Taco Bell	207

Digitale Infrastruktur

Digitale Fähigkeiten:

• Über 410 Millionen Mitglieder im digitalen Treueprogramm
• Penetrationsrate mobiler Bestellungen von 83 % im Jahr 2022
• Der digitale Umsatz machte im Jahr 2022 29 % des gesamten Systemumsatzes aus

Supply-Chain-Management

Details zur Lieferkette:

• 5 zentrale Beschaffungszentren
• 12 Lebensmittelverarbeitungszentren
• Mehrere lokale und internationale Lieferanten

Finanzielle Ressourcen

Finanzkennzahl	Wert 2022
Gesamtumsatz	9,3 Milliarden US-Dollar
Nettoeinkommen	542 Millionen US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	1,4 Milliarden US-Dollar

Personalwesen

Belegschaftsgröße: Ungefähr 450.000 Mitarbeiter im Jahr 2022

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Wertversprechen

Erschwingliche und praktische Speisemöglichkeiten

Yum China betreibt im dritten Quartal 2023 9.406 Restaurants in ganz China. Die durchschnittlichen Essenspreise liegen zwischen 20 und 50 CNY (3 bis 7 USD). KFC und Pizza Hut bieten preiswerte Essenskombinationen zu wettbewerbsfähigen Preisen.

Restaurantmarke	Durchschnittliche Essenskosten	Täglicher Kundenverkehr
KFC	35 CNY (5 USD)	1,2 Millionen Kunden
Pizza Hut	45 CNY (6,50 USD)	350.000 Kunden

Gleichbleibende Qualität und standardisierte Lebensmittelzubereitung

Yum China hält strenge Lebensmittelsicherheitsstandards ein 99,5 % Konformität in allen Restaurants. Investitionen in zentralisierte Lebensmittelverarbeitungszentren sorgen für eine einheitliche Qualität.

Lokalisierte Menüangebote, die auf den chinesischen Geschmack zugeschnitten sind

Die Strategie zur Menülokalisierung umfasst:

• Einzigartige chinesischspezifische Menüpunkte bei KFC: Eierkuchen, Congee
• Regionale Geschmacksvariationen in 23 Provinzen
• Jährlich werden mehr als 50 lokalisierte Menüpunkte entwickelt

Schnelle digitale Bestell- und Lieferdienste

Leistungskennzahlen für digitale Plattformen:

Digitaler Kanal	Monatlich aktive Benutzer	Auftragsabschlussrate
WeChat Mini-Programm	85 Millionen Nutzer	97.3%
Lieferplattformen	45 Millionen Nutzer	94.6%

Familienfreundliche Restauranterlebnisse

Kennzahlen für das Familienrestaurant-Segment:

• Familienessenkombinationen machen 35 % des Gesamtumsatzes aus
• In 95 % der Restaurants gibt es Kindergerichte
• Durchschnittliche Familienausgaben: 120 CNY (17 USD) pro Besuch

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Kundenbeziehungen

Mobile App-basierte Treueprogramme

Die mobilen Apps KFC, Pizza Hut und Taco Bell von Yum China hatten im dritten Quartal 2023 512,4 Millionen Mitglieder. Die digitale Mitgliederplattform des Unternehmens generiert 92 % des Gesamtumsatzes über digitale Kanäle.

Mobile App	Gesamtzahl der Mitglieder	Prozentsatz der digitalen Verkäufe
KFC-App	320,6 Millionen	55%
Pizza Hut App	126,8 Millionen	25%
Taco Bell App	65 Millionen	12%

Personalisierte digitale Marketingkampagnen

Yum China investierte im Jahr 2023 52,3 Millionen US-Dollar in digitale Marketingtechnologien mit dem Ziel personalisierter Kundenbindungsstrategien.

Interaktives Social-Media-Engagement

Das Unternehmen unterhält eine aktive Social-Media-Präsenz auf allen Plattformen:

• Weibo-Follower: 8,6 Millionen
• Offizielle WeChat-Konten: 15 verschiedene Markenkanäle
• Durchschnittliches monatliches Social-Media-Engagement: 3,2 Millionen Interaktionen

Kundenfeedback und kontinuierliche Verbesserungssysteme

Yum China verarbeitet monatlich rund 1,2 Millionen Kundenfeedbackeinträge über digitale Plattformen, mit einer Rücklaufquote von 97,5 %.

Konsistente Kundendienststandards

Standardisierte Kundenservice-Kennzahlen für alle Restaurantmarken:

Servicemetrik	Leistungsziel	Tatsächliche Leistung 2023
Durchschnittliche Reaktionszeit	15 Minuten	12,7 Minuten
Kundenzufriedenheitsrate	90%	92.3%
Beschwerdelösung	24 Stunden	18,5 Stunden

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Kanäle

Mobile Anwendung für Bestellung und Lieferung

Yum China betreibt mobile Anwendungen für die Marken KFC, Pizza Hut und Little Sheep mit den folgenden Kennzahlen:

Plattform	Monatlich aktive Benutzer	Prozentsatz digitaler Bestellungen
KFC Mobile App	95,4 Millionen	68 % der Gesamtbestellungen
Pizza Hut Mobile App	45,2 Millionen	52 % der Gesamtbestellungen

Kulinarische Erlebnisse im Geschäft

Statistiken zu physischen Restaurantkanälen:

• Gesamtzahl der Restaurants: 9.406, Stand Dezember 2022
• Aufschlüsselung nach Marken:
  • KFC: 6.407 Standorte
  • Pizza Hut: 2.272 Standorte
  • Little Sheep: 452 Standorte

Essenslieferplattformen von Drittanbietern

Details zur Lieferplattform-Partnerschaft:

Lieferplattform	Marktanteil	Durchschnittlicher Provisionssatz
Meituan	62.3%	15-20%
Ele.me	35.7%	13-18%

Physische Restaurantstandorte

Geografische Verteilung der Restaurants:

• Abgedeckte Provinzen: 32 von 34 in China
• Städte der Stufe 1 und 2: 65 % aller Standorte
• Durchschnittliche Restaurantgröße: 250–300 Quadratmeter

Social-Media-Marketingplattformen

Leistung des digitalen Marketingkanals:

Plattform	Anhänger	Engagement-Rate
Offizielle WeChat-Konten	48,6 Millionen	4.2%
Weibo	22,3 Millionen	3.7%

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Kundensegmente

Verbraucher der städtischen Mittelschicht

Ab 2024 bedient Yum China monatlich etwa 135 Millionen Kunden über seine Restaurantnetzwerke. Das Segment der städtischen Mittelschicht macht 52,3 % ihres gesamten Kundenstamms aus.

Demografische Merkmale	Prozentsatz
Altersspanne	25-45 Jahre
Durchschnittliches Monatseinkommen	¥8,500 - ¥15,000
Abdeckung der städtischen Bevölkerung	68.4%

Berufseinsteiger und Studierende

Dieses Segment macht 28,7 % des Kundenstamms von Yum China aus und ist hauptsächlich in Tier-1- und Tier-2-Städten vertreten.

• Digitale Bestellhäufigkeit: 4,2 Mal pro Monat
• Durchschnittliche Ausgaben pro Transaktion: ¥45-65
• Bevorzugte Restaurants: KFC und Pizza Hut

Familien suchen praktische Speisemöglichkeiten

24,5 % der Kundensegmente von Yum China sind Familien mit besonderen kulinarischen Vorlieben.

Kennzahlen für Familiensegmente	Datenpunkte
Durchschnittliche Familiengröße	3,2 Personen
Essenshäufigkeit am Wochenende	2,1 Mal pro Monat
Essensausgaben	180–250 Yen pro Besuch

Digitalaffine Verbraucher

Das digitale Engagement bleibt für die Kundengewinnungsstrategie von Yum China von entscheidender Bedeutung.

• Nutzer mobiler Apps: 95,6 Millionen aktive Nutzer pro Monat
• Online-Bestellanteil: 42,3 %
• Akzeptanz digitaler Zahlungen: 87,5 %

Budgetbewusste Food-Enthusiasten

Wertorientierte Verbraucher machen 18,9 % des Marktsegments von Yum China aus.

Merkmale des Budgetsegments	Metriken
Durchschnittliche Essenskostenpräferenz	¥30-50
Antwortrate bei Werbeaktionen	67.4%
Teilnahme am Treueprogramm	58.7%

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Kostenstruktur

Beschaffung von Lebensmittelzutaten

Jährliche Beschaffungskosten für Lebensmittelzutaten für Yum China im Jahr 2022: 2,1 Milliarden US-Dollar

Zutatenkategorie	Jährliche Kosten ($)
Proteinzutaten	752 Millionen
Frische Produkte	456 Millionen
Verpackungsmaterialien	312 Millionen

Gehälter des Restaurantpersonals

Gesamtarbeitskosten im Jahr 2022: 1,65 Milliarden US-Dollar

• Durchschnittlicher Stundenlohn: 12,50 $
• Gesamtbeschäftigte: 420.000
• Jährliche lohnbezogene Ausgaben: 1,65 Milliarden US-Dollar

Immobilien- und Mietkosten

Gesamte Immobilienkosten im Jahr 2022: 780 Millionen US-Dollar

Ausgabentyp	Jährliche Kosten ($)
Restaurantmiete	520 Millionen
Büromiete	160 Millionen
Wartung	100 Millionen

Investitionen in Marketing und digitale Plattformen

Gesamte Marketingausgaben im Jahr 2022: 420 Millionen US-Dollar

• Budget für digitales Marketing: 180 Millionen US-Dollar
• Traditionelle Werbung: 140 Millionen US-Dollar
• Entwicklung einer digitalen Plattform: 100 Millionen US-Dollar

Supply Chain und Logistikmanagement

Jährliche Betriebskosten der Lieferkette: 650 Millionen US-Dollar

Logistikkomponente	Jährliche Kosten ($)
Transport	320 Millionen
Lagerhaltung	210 Millionen
Technologieinfrastruktur	120 Millionen

Yum China Holdings, Inc. (YUMC) – Geschäftsmodell: Einnahmequellen

Restaurantverkauf

Im Jahr 2022 meldete Yum China einen Gesamtsystemumsatz von 9,4 Milliarden US-Dollar. Aufschlüsselung der Restaurantverkäufe:

Marke	Jahresumsatz (2022)
KFC	6,8 Milliarden US-Dollar
Pizza Hut	2,1 Milliarden US-Dollar
Taco Bell	500 Millionen Dollar

Einnahmen aus Digital- und Lieferaufträgen

Digitaler Vertrieb vertreten 83% des gesamten Systemumsatzes im Jahr 2022 in Höhe von 7,8 Milliarden US-Dollar. Die Lieferkanäle trugen etwa 3,5 Milliarden US-Dollar zum Gesamtumsatz bei.

Franchise-Lizenzgebühren

Der Franchise-Umsatz belief sich im Jahr 2022 auf insgesamt 237 Millionen US-Dollar 4.2% des Gesamtumsatzes des Unternehmens.

Catering und Firmenmahlzeiten

Das Unternehmens- und Catering-Segment erwirtschaftete im Jahr 2022 etwa 450 Millionen US-Dollar, wobei der Schwerpunkt auf Folgendem lag:

• Firmen-Lunch-Programme
• Catering für Großveranstaltungen
• Lösungen für Mahlzeiten am Arbeitsplatz

Verkauf von Waren und Markenprodukten

Der Umsatz mit Markenartikeln erreichte im Jahr 2022 85 Millionen US-Dollar, darunter:

Produktkategorie	Jährlicher Verkauf
Markenware	45 Millionen Dollar
Verpackte Lebensmittel	40 Millionen Dollar

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Value Propositions

Convenience via massive delivery scale is a core value proposition, with delivery sales for KFC growing 33% year-over-year in Q3 2025, contributing approximately 51% of KFC's Company sales for that period.

Yum China Holdings, Inc. delivers a diverse multi-brand portfolio that caters to various dining occasions. As of September 30, 2025, the total store count reached 17,514 locations. This scale is built primarily on two major brands, supported by other concepts.

Brand	Store Count (As of Q3 2025)
KFC	12,640
Pizza Hut	4,022
Total System Stores	17,514

Speed and efficiency are driven by deep digital integration. Digital sales reached $2.8 billion in Q3 2025, with digital ordering accounting for approximately 95% of total Company sales.

Value-for-money offerings are directly translating into customer traffic, especially at Pizza Hut. This strategy drove Pizza Hut same-store transactions up 17% year-over-year in Q3 2025, marking the eleventh consecutive quarter of growth for same-store transactions across the aggregate KFC and Pizza Hut system.

Here's the quick math on the key performance indicators supporting these propositions for Q3 2025:

• KFC Delivery Contribution to Company Sales: 51%
• Pizza Hut Same-Store Transaction Growth YoY: 17%
• Digital Ordering Penetration of Total Company Sales: 95%
• Total System Store Count: 17,514
• Pizza Hut Total Store Count: 4,022

The focus on value at Pizza Hut resulted in the ticket average being 13% lower year-over-year, consistent with the strategy to make food more accessible.

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Customer Relationships

You're looking at how Yum China Holdings, Inc. keeps its massive customer base engaged and coming back for more. It's all about digital integration and making every interaction count. Honestly, the scale here is what sets them apart.

Large-scale, personalized loyalty programs for 560 million members.

Yum China Holdings, Inc. runs a loyalty program that's truly enormous. As of the second quarter of 2025, the total membership across KFC and Pizza Hut hit 560 million members. That's a 13 per cent jump from the year before. This isn't just a sign-up sheet; these members are the core revenue engine. In Q2 2025, member sales accounted for roughly 64 per cent of the aggregate system sales for both KFC and Pizza Hut. This massive base allows for deep personalization, which is key to maintaining that engagement level.

Here's a quick look at the scale of their digital and membership footprint as of the latest reported figures in 2025:

Metric	Value (as of late 2025)	Date/Context
Total Loyalty Membership	560 million	Q2 2025
Member Sales Contribution	64%	Q2 2025 System Sales
Digital Sales as % of Total Sales	95%	Q3 2025
Total Stores	Over 17,500	Q3 2025

AI-powered in-store management to improve service quality.

Service quality improvement starts behind the counter, and Yum China Holdings, Inc. is using artificial intelligence to help managers there. They launched the pilot for Q-Smart, a new hands-free AI-enabled assistant, at select KFC stores in June 2025. This tool helps frontline managers with critical tasks like labor scheduling, inventory management, and food quality inspection. It can even respond to voice commands for hands-free equipment checks. This builds on earlier tech, like the AI-powered "Super Brain" tool rolled out in 2021, showing a sustained commitment to tech-driven efficiency. To foster more internal innovation, the company also announced a 100 million yuan (US$13.9 million) Frontline Innovation Fund in March 2025.

Digital engagement via proprietary mobile apps and Super-Apps.

The digital channel is practically the main channel now. In the third quarter of 2025, digital orders made up 95 per cent of total sales, up from 94 per cent in Q2 2025, which reached $2.4 billion in revenue for that quarter. This high adoption rate is supported by their proprietary platforms; KFC China launched its Super App way back in early 2016. The company's strong digital capabilities, including its in-house Yum China Cloud platform, help ensure a seamless online experience for customers across all touchpoints.

Targeted promotions based on member data and purchase history.

The data from that huge membership base fuels targeted marketing. You see the results in specific product performance. For instance, in Q3 2025, daily KCOFFEE cups sold per store jumped 30 per cent year-over-year, directly attributed to strong menu innovations and platform promotions. Also, Pizza Hut showed strong traction, delivering 17 per cent same-store transaction growth for three consecutive quarters leading up to Q3 2025. These results suggest that promotions, likely tailored using member purchase history, are effectively driving volume and repeat visits. It's about using data to spark cravings, as the CEO mentioned.

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Channels

You're looking at how Yum China Holdings, Inc. gets its food and service to the customer, and frankly, it's a multi-front operation that leans heavily on digital infrastructure as of late 2025. The physical footprint remains massive, but the digital layer is where a huge chunk of the revenue is generated.

The core channel is the sheer scale of their brick-and-mortar presence. As of the third quarter ending September 30, 2025, Yum China Holdings, Inc. operated a total store count of 17,514 units across China. This network is the foundation for all other channels.

The delivery service is a high-volume powerhouse, definitely not an afterthought. For the third quarter of 2025, delivery sales grew 32% year-over-year and contributed approximately 51% of the total Company sales. This high mix of delivery is a critical part of the current revenue stream.

Digital ordering, which encompasses proprietary mobile apps and mini-programs, is deeply integrated. In Q3 2025, digital sales hit $2.8 billion, representing about 95% of total Company sales. The loyalty programs supporting these digital channels are also substantial.

Here's a quick look at the scale of the digital ecosystem as of the third quarter of 2025:

• Digital sales reached $2.8 billion.
• Digital ordering accounted for approximately 95% of total sales.
• Total KFC and Pizza Hut membership exceeded 575 million.
• Member sales represented about 57% of system sales in aggregate.

Beyond the core KFC and Pizza Hut, Yum China Holdings, Inc. is using specialized store formats to capture different market segments, most notably with KCOFFEE. The company is aggressively expanding this format, aiming to operate 1,700 KCOFFEE cafes across the country by the end of 2025. Reports from the end of September 2025 suggest the count was already around 1,800 locations. This strategy leverages the existing KFC store space and membership base for incremental traffic and sales.

To map out how these channels break down across the main brands as of September 30, 2025, consider this snapshot:

Channel Metric	KFC Data (Q3 2025)	Pizza Hut Data (Q3 2025)
Total Stores	12,640	4,022
Delivery Sales Contribution	Approximately 51% of Company sales	Approximately 48% of Company sales
Net New Stores (Q3 2025)	402	158

The KCOFFEE specialized format is a channel in itself, often operating side-by-side with KFC. For context on its growth, by the end of 2024, Yum China Holdings, Inc. had 700 KCOFFEE cafés. This shows a rapid scaling effort to meet the late-2025 goal.

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Yum China Holdings, Inc. as of late 2025. The company targets a massive footprint across China's mass market, spanning all city tiers. They've built this reach over decades, but the pace is definitely accelerating now. By the end of Q3 2025, Yum China operated a total of 17,514 stores. KFC, the largest brand, already serves customers in over 2,500 cities. Pizza Hut, while established, still has room to grow, covering about 1,000 cities but targeting expansion into over 1,500 more where KFC already has a presence. The ambition is to exceed 25,000 total stores by the end of 2028, aiming for more than 30,000 by 2030.

Here's a snapshot of the scale and digital engagement across these segments:

Segment Indicator	KFC (Q3 2025)	Pizza Hut (Q3 2025)	Company-wide Digital Penetration (Q3 2025)
Total Stores	12,640	4,022	N/A
Digital Ordering Share of Total Sales	Approx. 95%	Approx. 95%	95%
Delivery Sales Share of Total Revenue	N/A	N/A	51%

Digital-native consumers are central to Yum China's current success, preferring mobile ordering and delivery. Digital ordering accounted for approximately 95% of total Company sales in Q3 2025. Delivery sales surged, contributing about 51% of total revenue for the same period. This segment is highly engaged through loyalty programs, too.

• Total KFC and Pizza Hut membership surpassed 575 million as of Q3 2025, marking a 13% year-over-year increase.
• Member sales represented approximately 57% of the aggregate system sales for KFC and Pizza Hut.
• Digital sales in Q3 2025 reached $2.8 billion.

For budget-conscious customers, Yum China actively manages its value proposition. Pizza Hut, for instance, saw its ticket average drop by 13% year-over-year in Q2 2025, which management noted was consistent with their strategy to emphasize value-for-money. The company also cited efforts to optimize supply chain efficiency in Q3 2025, allowing them to pass some savings on to customers.

Young professionals are targeted through newer, specialized concepts that cater to evolving tastes, especially for lighter meals and premium coffee experiences. Lavazza, the premium coffee chain, achieved double-digit same-store sales growth in Q3 2025 after building a solid foundation. Yum China is aiming to accelerate Lavazza's growth, targeting 1,000 coffee shops by 2029, up from around 120 stores at the end of September 2025. KPRO restaurants focus on the light food market, which is projected to exceed 500 billion yuan by 2026.

• KCOFFEE cafes, leveraging KFC store space, plan to expand to more than 5,000 locations by 2029, up from roughly 1,800 at the end of September 2025.
• KPRO is noted as a fantastic lighter option in Tier 1 cities like Shenzhen.
• Lavazza retail business (beans, drip, concentrate) was reported as profitable with lovely growth.

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Cost Structure

The Cost Structure for Yum China Holdings, Inc. is heavily weighted towards restaurant-level operating costs, with significant ongoing investment in expansion and technology to maintain its competitive edge across China.

High Capital Expenditures for Expansion

Yum China Holdings, Inc. maintains a substantial capital expenditure plan to fuel its aggressive network growth. The guidance for the full 2025 fiscal year is set in the range of $600 million to $700 million. This investment supports the target of opening approximately 1,600 to 1,800 net new stores for 2025. A positive trend is the reduction in per-store capital expenditure, which lowers the cost basis for new unit economics. For KFC, the per-store CapEx has dropped from 1.5 million Yuan in 2024 to between 1.3-1.4 million Yuan currently. Similarly, Pizza Hut's per-store CapEx fell from 1.2 million Yuan in 2024 to 1.0-1.1 million Yuan.

The breakdown of store count as of September 30, 2025, provides context for the scale of fixed and operating costs:

Metric	Value as of September 30, 2025
Total Store Count	17,514
KFC Stores	12,640
Pizza Hut Stores	4,022

Significant Costs for Food and Paper (Focus on Savings)

Food and Paper costs are a primary variable expense, and management focus is clearly on driving savings here to expand restaurant margins. For the third quarter of 2025, the Cost of Sales component of the restaurant margin was 31.3% of revenue, which represented a 40 basis points reduction year-over-year. The resulting Restaurant Margin for Q3 2025 reached 17.3%, directly supported by these savings. In the second quarter of 2025, savings in Food and Paper cost also contributed to a 60 basis points expansion in Restaurant Margin, which stood at 16.1%.

Here are some recent figures related to this cost category:

• Food and Paper cost for the first nine months of 2025: 2,623 million RMB.
• Food and Paper cost for Q4 2024: 776 million RMB.
• Q3 2025 Restaurant Margin: 17.3%.

Occupancy and Other Operating Expenses for 17,514 Stores

Occupancy costs, which include rent and lease liabilities, are a significant fixed cost component tied to the extensive store footprint of over 17,500 locations. The company has been actively optimizing this area, with Q3 2025 Occupancy and other expenses representing 25.2% of revenue, a 100 basis points improvement year-over-year. These savings also helped drive the Q3 2025 Restaurant Margin expansion. For the second quarter of 2025, Occupancy and other operating expenses were 669 million RMB for the period.

The trend in Occupancy and Other Operating Expenses over recent periods shows relative stability or slight reduction as a percentage of revenue:

Period End	Occupancy and Other Operating Expenses (in millions)	Impact on Restaurant Margin
Q3 2025 (9 months)	2,112	Supported savings
Q2 2025 (Quarter)	669	Contributed to margin expansion
Q4 2024 (Quarter)	672	Part of Company restaurant expenses

Investment in Digital Technology and AI Systems

Yum China Holdings, Inc. treats technology as a key enabler, with a history of significant investment. The company previously earmarked $1-1.5 billion for digital and technology investment over five years, starting around 2021. This investment underpins operational efficiency, with AI integration ongoing since 2019 and Generative AI exploration starting in 2023. The digital ecosystem is a major cost driver but also a revenue driver, as evidenced by digital ordering accounting for approximately 94% of total Company sales in Q2 2025. Furthermore, the delivery business, heavily reliant on digital routing and queuing systems, grew 32% year-over-year in Q3 2025. The loyalty program, a digital asset, boasts 540 million members, contributing 66% of system sales.

Key digital metrics influencing cost and efficiency include:

• Digital ordering share of total Company sales (Q2 2025): 94%.
• Loyalty members contribution to system sales (as of August 2025): 66%.
• Delivery sales growth (Q3 2025): 32% year-over-year.

Yum China Holdings, Inc. (YUMC) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Yum China Holdings, Inc.'s financial performance, which is heavily reliant on selling food directly to the consumer, supplemented by a growing franchise model. The top-line number for the twelve months ending Q3 2025 was reported at $11.569 billion. This massive scale is supported by a physical footprint that continues to expand aggressively.

Restaurant Sales from company-owned and franchised stores are the primary driver. As of the end of Q3 2025, Yum China Holdings, Inc. operated a total of 17,514 stores across China. This network is a mix of wholly owned locations and those run by franchisees, which is a key strategic shift for capital efficiency.

Here's a quick look at the scale and the sales mix as of the third quarter:

Metric	Value	Context/Date
Total Store Count	17,514	As of September 30, 2025
KFC Stores	12,640	As of September 30, 2025
Pizza Hut Stores	4,022	As of September 30, 2025
Total Q3 2025 Revenues	$3.2 billion	Q3 2025
Delivery Sales YoY Growth	32%	Q3 2025

The digital channel is a major revenue accelerant. Delivery sales, a critical component of modern restaurant revenue, grew a strong 32% year-over-year in Q3 2025. Honestly, this channel is becoming indispensable; delivery contributed approximately 51% of total Company sales in that quarter alone. Digital ordering accounted for about 95% of total Company sales, showing how deeply integrated technology is into every transaction.

Franchise fees and royalties represent a less capital-intensive revenue stream that is actively being grown. For Q3 2025, Revenues from Franchise fees and income hit $28 million, marking a +12% increase year over year. This growth is intentional, as Yum China Holdings, Inc. is pushing to increase the franchise mix in new store openings to manage capital deployment better. You can see this focus in their 2025 targets:

• KFC net new store franchise mix target for 2025: 40-50%.
• Pizza Hut net new store franchise mix target for 2025: 20-30%.

The company opened 536 net new stores in Q3 2025, with franchisees opening 32% of those KFC locations and 28% of Pizza Hut locations in the quarter. That's how you build scale without tying up all your cash in real estate, you know?