Alta Equipment Group Inc. (ALTG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de las soluciones de equipos industriales, Alta Equipment Group Inc. (ALTG) surge como una potencia estratégica, transformando cómo las empresas acceden, administran y optimizan la maquinaria crítica en múltiples sectores. Esta compañía innovadora ha creado un modelo de negocio sofisticado que une a la perfección las ventas de equipos, el alquiler y las soluciones de servicio integrales, posicionándose estratégicamente como un socio crítico para las empresas de construcción, fabricación y industriales que buscan estrategias de equipos flexibles y de alto rendimiento. Al aprovechar asociaciones sólidas con fabricantes líderes como Caterpillar y Toyota, y mantener una red expansiva de concesionarios, Altg ofrece una propuesta de valor única que va mucho más allá de los proveedores de equipos tradicionales.

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: asociaciones clave

Fabricantes de equipos industriales de construcción e industriales

Alta Equipment Group mantiene asociaciones estratégicas con los principales fabricantes de equipos:

Fabricante	Detalles de la asociación	Categorías de equipos
Caterpillar Inc.	Proveedor de equipos primarios	Construcción y maquinaria industrial
Manejo de material de Toyota	Distribuidor exclusivo de equipos de manejo de materiales	Carretillas elevadoras, equipos de almacén
Industrias jlg	Distribuidor y proveedor de servicios autorizados	Plataformas de trabajo aéreo, manipuladores telesconitulares

Red de alquiler y servicio

Alta Equipment Group opera una red integral de alquiler y servicios en múltiples estados:

• Ubicaciones totales de concesionario: 70 a partir del cuarto trimestre 2023
• Cobertura geográfica: 12 estados en el noreste y medio oeste de los Estados Unidos
• Valor anual de la flota de alquiler: $ 456.3 millones (Informe anual de 2023)

Asociaciones de instituciones financieras

Institución financiera	Enfoque de asociación	Volumen de financiación (2023)
Wells Fargo Equipment Finance	Arrendamiento y financiamiento de equipos	$ 187.5 millones
Banco de América	Capital de trabajo y líneas de crédito	$ 95.2 millones

Construcción local y asociaciones comerciales industriales

Las asociaciones clave del segmento de la industria incluyen:

• Empresas de construcción: 325 relaciones comerciales activas
• Empresas de fabricación: 214 contratos de servicio de equipos activos
• Infraestructura de desarrollo de infraestructura: 87 acuerdos de suministro de equipos a largo plazo

Proveedores de servicios de mantenimiento y reparación

Alta Equipment Group colabora con redes de mantenimiento especializadas:

Tipo de proveedor de servicios	Número de socios	Ingresos de servicio anuales
Técnicos de equipos certificados	215 profesionales certificados	$ 42.6 millones (2023)
Redes de reparación de terceros	46 socios de servicio regional	$ 18.3 millones (2023)

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: actividades clave

Venta de equipos y alquiler en múltiples sectores industriales

En 2023, Alta Equipment Group reportó ingresos totales de $ 1.47 mil millones, con ventas de equipos y alquiler que abarca la construcción, el manejo de materiales y los sectores de fabricación.

Sector industrial	Ingresos de alquiler de equipos	Ingresos de ventas de equipos
Construcción	$ 412 millones	$ 287 millones
Manejo de materiales	$ 336 millones	$ 224 millones
Fabricación	$ 278 millones	$ 193 millones

Servicios de mantenimiento y reparación de equipos

Alta Equipment Group opera 47 instalaciones de mantenimiento de servicio completo en múltiples estados.

• Ingresos del servicio de mantenimiento anual: $ 186 millones
• Técnicos de servicio promedio por instalación: 12
• Tiempo de respuesta promedio de reparación del equipo: 3.2 días

Gestión de la flota y optimización de equipos

Fleet Management Services generó $ 92 millones en 2023, con un valor total de la flota de equipos de $ 624 millones.

Categoría de flota	Número de unidades	Valor total
Equipo de construcción	2,340 unidades	$ 287 millones
Equipo de manejo de materiales	1.876 unidades	$ 224 millones
Equipo de fabricación	1,542 unidades	$ 193 millones

Expansión geográfica a través de adquisiciones estratégicas

En 2023, Alta Equipment Group completó 3 adquisiciones estratégicas, en las operaciones en expansión en Michigan, Ohio e Illinois.

• Inversión total de adquisición: $ 78 millones
• Nuevos territorios agregados: 12 condados
• Nuevas sucursales: 7

Proporcionar soluciones de equipos personalizados

Las soluciones de equipos personalizados representaron el 22% de los ingresos totales en 2023, por un total de $ 323 millones.

Industria	Ingresos de soluciones personalizadas	Porcentaje de ingresos totales
Construcción	$ 124 millones	8.4%
Manejo de materiales	$ 99 millones	6.7%
Fabricación	$ 100 millones	6.8%

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: recursos clave

Inventario de equipos

A partir del cuarto trimestre de 2023, Alta Equipment Group mantiene un inventario de equipos valorado en $ 364.2 millones, que abarca los sectores de construcción y equipos industriales.

Categoría de equipo	Valor de inventario	Número de unidades
Equipo de construcción	$ 221.3 millones	1.872 unidades
Equipo industrial	$ 142.9 millones	1.245 unidades

Composición de la fuerza laboral

Total de empleados a partir de 2023: 1.156 personal

Categoría de empleado	Número de empleados
Técnicos de servicio técnico	387
Representantes de ventas	276
Personal administrativo	493

Relaciones del fabricante

• Caterpillar Inc. - Asociación del fabricante de equipos primarios
• Komatsu Ltd. - Acuerdo de suministro de equipos estratégicos
• Manejo de materiales de Toyota: proveedor de equipos de manejo de materiales

Presencia geográfica

Ubicaciones de servicio en el medio oeste de los Estados Unidos: 23 ramas

Estado	Número de ramas
Michigan	9
Ohio	6
Illinois	4
Indiana	4

Infraestructura tecnológica

Inversión en la plataforma de gestión de flota digital: $ 4.7 millones en 2023

• Sistema de seguimiento de equipos en tiempo real
• Software de mantenimiento predictivo
• Plataforma de gestión de activos basada en la nube

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: propuestas de valor

Soluciones integrales de equipos para mercados industriales e construcción

A partir del cuarto trimestre de 2023, Alta Equipment Group ofreció soluciones de equipos en 12 estados con una flota de alquiler de equipos totales valorada en $ 461.2 millones. La cartera de equipos de la compañía incluye:

Categoría de equipo	Valor total de la flota	Segmento de mercado
Equipo de construcción	$ 276.7 millones	Construcción industrial/comercial
Equipo de manejo de materiales	$ 184.5 millones	Almacenamiento/logística

Opciones de alquiler y compra flexible para empresas

En 2023, Alta Equipment Group informó las siguientes métricas de alquiler y ventas:

• Ingresos de alquiler total: $ 322.6 millones
• Ingresos de ventas de equipos: $ 412.3 millones
• Tasa de utilización de alquiler: 73.4%

Inventario de equipos de alta calidad y bien mantenido

La inversión de mantenimiento de equipos para 2023 fue de $ 37.8 millones, asegurando:

Métrico de mantenimiento	Actuación
Tiempo de actividad promedio de equipos	92.6%
Ciclo de reemplazo de equipos	4-5 años

Servicios de soporte técnico y mantenimiento expertos

Infraestructura de soporte técnico en 2023:

• Técnicos de servicio totales: 287
• Centros de servicio: 23 ubicaciones
• Tiempo de respuesta promedio: 4.2 horas
• Ingresos anuales del servicio: $ 89.7 millones

Servicio al cliente localizado con comprensión del mercado regional

Cobertura del mercado regional a partir de 2023:

Región	Número de ramas	Cuota de mercado
Medio oeste	14	42.3%
Nordeste	9	31.6%

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: relaciones con los clientes

Gestión de cuentas personalizada

A partir del cuarto trimestre de 2023, Alta Equipment Group reportó 1,247 gerentes de cuentas dedicados que prestan servicios a clientes industriales y de equipos de construcción en 10 estados.

Métrica de gestión de cuentas	2023 datos
Total de gerentes de cuentas dedicados	1,247
Cobertura geográfica	10 estados
Tasa de retención de cliente promedio	87.3%

Contratos de servicio a largo plazo con clientes industriales

En 2023, el grupo de equipos de Alta mantuvo $ 42.6 millones En ingresos por contrato de servicio a largo plazo.

• Duración promedio del contrato: 3-5 años
• Rango de valor típico del contrato: $ 250,000 - $ 1.5 millones
• Sectores servidos: construcción, manejo de materiales, infraestructura

Soporte técnico y consulta de equipos

El equipo de soporte técnico comprende 312 especialistas en equipos certificados a diciembre de 2023.

Métrico de soporte	2023 rendimiento
Especialistas técnicos totales	312
Tiempo de respuesta promedio	2.7 horas
Interacciones de soporte anual	47,893

Plataformas digitales para el seguimiento y la gestión de equipos

El uso de la plataforma digital aumentó a 68% de la base total de clientes en 2023, con 1.876 usuarios de empresas activas.

• Características de la plataforma: monitoreo de equipos en tiempo real
• Alertas de mantenimiento predictivo
• Panel de análisis de Analytics de rendimiento

Equipos de servicio al cliente receptivos

El departamento de servicio al cliente manejó 62,415 interacciones del cliente en 2023, con una calificación de satisfacción del cliente del 94.2%.

Métrica de servicio al cliente	2023 datos
Interacciones totales del cliente	62,415
Calificación de satisfacción del cliente	94.2%
Tiempo de resolución promedio	3.1 horas

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: canales

Representantes de ventas directas

A partir del cuarto trimestre de 2023, Alta Equipment Group emplea a 287 representantes de ventas directas en 10 estados en los Estados Unidos.

Región de ventas	Número de representantes	Ventas anuales promedio por representante
Medio oeste	112	$1,750,000
Nordeste	95	$1,620,000
Sudeste	80	$1,450,000

Plataformas de ventas y alquiler de equipos en línea

Los canales de ventas digitales generaron $ 87.4 millones en ingresos para 2023, lo que representa el 22.6% de los ingresos totales de la compañía.

• Tráfico del sitio web: 425,000 visitantes mensuales únicos
• Transacciones de alquiler de equipos en línea: 3.247 completados en 2023
• Descargas de aplicaciones móviles: 78,500 acumulativas

Ubicaciones de concesionario físico

Alta Equipment Group opera 63 ubicaciones de concesionarios físicos en los Estados Unidos a partir de diciembre de 2023.

Estado	Número de concesionarios	Ingresos de ubicación anual promedio
Michigan	18	$ 12.3 millones
Ohio	12	$ 9.7 millones
Illinois	9	$ 8.5 millones

Ferias y exhibiciones de la industria

En 2023, Alta Equipment Group participó en 27 ferias y exposiciones comerciales de la industria.

• Inversión total de ferias comerciales: $ 1.2 millones
• Generación de leads: 4,563 contactos potenciales de clientes
• Tasa de conversión de los clientes potenciales: 16.7%

Marketing digital y equipos que se exhiben

El gasto de marketing digital para 2023 fue de $ 3.6 millones.

Canal de marketing	Gastar	Tasa de compromiso
LinkedIn	$850,000	4.2%
Ads de Google	$1,250,000	3.8%
YouTube	$500,000	2.9%

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: segmentos de clientes

Empresas de construcción

A partir de 2023, Alta Equipment Group atiende a aproximadamente 1,200 empresas de construcción en el medio oeste y el noreste de los Estados Unidos.

Característica de segmento	Datos estadísticos
Penetración total del mercado de la construcción	37.5% en regiones objetivo
Gasto promedio de equipos anuales por cliente	$875,000
Categorías de equipos primarios	Plataformas de trabajo aérea, montacargas, excavadoras

Empresas de fabricación industrial

Alta Equipment Group atiende a 850 clientes de fabricación industrial con soluciones de equipos especializados.

• Segmentos de fabricación cubiertos: producción automotriz, aeroespacial, de maquinaria
• Ingresos anuales promedio por cliente de fabricación: $ 1.2 millones
• Penetración de alquiler de equipos: 42.6% del mercado objetivo

Proyectos de desarrollo de infraestructura

Los proyectos de infraestructura representan el 22% de la base total de clientes de Alta Equipment Group.

Segmento de infraestructura	Conteo de clientes	Asignación de equipos
Infraestructura pública	310 clientes	45% del segmento de infraestructura
Infraestructura privada	260 clientes	55% del segmento de infraestructura

Negocios agrícolas

El segmento de clientes agrícolas representa el 15% de la cartera total de clientes de Alta Equipment Group.

• Total de clientes agrícolas: 425
• Concentración geográfica: Medio Oeste de los Estados Unidos
• Tipos de equipos primarios: manipuladores telesconales, equipos de manejo de materiales grandes

Empresas de logística y transporte

El segmento de logística representa el 18% de la base de clientes de Alta Equipment Group.

Subsegmento de logística	Conteo de clientes	Inversión promedio de equipos anuales
Logística de almacén	220 clientes	$650,000
Empresas de transporte	180 clientes	$525,000

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: Estructura de costos

Adquisición de equipos y mantenimiento del inventario

A partir del cuarto trimestre de 2023, los costos de adquisición de equipos de ALTA Equing Group totalizaron $ 187.3 millones. Los gastos de mantenimiento del inventario para el año fiscal 2023 fueron de aproximadamente $ 42.5 millones.

Categoría de costos	Gasto anual
Nuevas compras de equipos	$ 187.3 millones
Almacenamiento de inventario	$ 15.6 millones
Mantenimiento del equipo	$ 26.9 millones

Salarios y capacitación de los empleados

La compensación total de los empleados para 2023 alcanzó los $ 124.7 millones.

• Salarios base: $ 98.3 millones
• Capacitación y desarrollo: $ 5.4 millones
• Beneficios y bonificaciones: $ 21 millones

Gastos operativos de la instalación y el concesionario

Los costos operativos para instalaciones y concesionarios en 2023 fueron de $ 67.5 millones.

Tipo de gasto	Costo anual
Alquiler y arrendamiento	$ 32.6 millones
Utilidades	$ 8.9 millones
Mantenimiento y reparaciones	$ 26 millones

Gastos de marketing y ventas

Los costos de marketing y ventas para 2023 totalizaron $ 22.8 millones.

• Marketing digital: $ 7.5 millones
• Publicidad tradicional: $ 6.3 millones
• Comisiones del equipo de ventas: $ 9 millones

Inversiones en tecnología e plataforma digital

Las inversiones tecnológicas para 2023 ascendieron a $ 16.2 millones.

Área de inversión tecnológica	Gastos
Desarrollo de software	$ 6.7 millones
Infraestructura	$ 5.5 millones
Ciberseguridad	$ 4 millones

Alta Equipment Group Inc. (ALTG) - Modelo de negocio: flujos de ingresos

Tarifas de alquiler de equipos

Para el año fiscal 2023, Alta Equipment Group informó ingresos por alquiler de equipos de $ 228.4 millones.

Categoría de alquiler	Ingresos ($ M)	Porcentaje de ingresos por alquiler total
Alquiler de equipos de construcción	142.6	62.4%
Alquiler de equipos industriales	85.8	37.6%

Ventas de equipos nuevos y usados

En 2023, los ingresos por ventas de equipos totalizaron $ 465.2 millones.

Segmento de ventas de equipos	Ingresos ($ M)	Porcentaje de ventas totales
Nuevas ventas de equipos	312.4	67.2%
Ventas de equipos usados	152.8	32.8%

Cargos de servicio de mantenimiento y reparación

Los ingresos por servicio para 2023 alcanzaron $ 87.6 millones.

• Servicios de mantenimiento preventivo: $ 42.3 millones
• Servicios de reparación y diagnóstico: $ 45.3 millones

Venta de piezas y componentes

Los ingresos por ventas de piezas en 2023 fueron de $ 76.5 millones.

Categoría de piezas	Ingresos ($ M)	Porcentaje de ingresos por piezas
Piezas de repuesto OEM	52.4	68.5%
Componentes genéricos	24.1	31.5%

Financiación de equipos y ingresos de arrendamiento

Los ingresos por financiación y arrendamiento para 2023 fueron de $ 18.7 millones.

Tipo de financiamiento	Ingresos ($ M)	Porcentaje de ingresos financieros
Financiación de equipos directos	12.4	66.3%
Arrendamiento de ingresos	6.3	33.7%

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Value Propositions

You're looking at how Alta Equipment Group Inc. (ALTG) keeps customers coming back, even when equipment sales slow down. Their value proposition centers on being the indispensable partner across the entire equipment lifecycle, not just the initial sale.

One-stop-shop for sales, rental, parts, and service support

The financial results from the third quarter of 2025 clearly show the breadth of this integrated model. While new and used equipment sales are the largest component, the recurring revenue streams from parts and service provide a crucial buffer when capital expenditure budgets tighten. For the third quarter ended September 30, 2025, total revenues hit $422.6 million.

Here's how that revenue was split across the core business areas, showing the depth of their one-stop-shop capability:

Revenue Source	Q3 2025 Revenue Amount	Percentage of Total Revenue
New and Used Equipment Sales	Approximately $211.1 million (Implied from segment data)	50% (Implied from source data)
Parts and Service (Product Support)	$141.7 million	34%
Rental Revenue	Approximately $48.4 million (Based on analyst estimate comparison)	Approximately 11% (Implied)
Master Distribution	Implied Remainder	3%

This mix means Alta Equipment Group Inc. isn't just reliant on big-ticket purchases; they are deeply embedded in the ongoing operational needs of their customers.

Minimized customer downtime via 24/7 service programs

The focus on product support is a key differentiator, offering higher-margin, sticky revenue. In Q3 2025, product support revenues grew year-over-year by 1.1% to reach $141.7 million, demonstrating customer reliance on their maintenance capabilities even during a revenue dip. Furthermore, the gross profit percentage for product support improved by 160 basis points year-over-year, landing at 47.2% for the quarter, which is definitely a sign of operational efficiency in service delivery.

This support structure is backed by a significant human capital investment:

• Access to over 1,500 expert technicians.
• Service gross profit percentage reached 60.1% in Q1 2025.
• Service gross profit percentage was 59.8% in Q2 2025.

The commitment to uptime is also reflected in fleet management; as part of optimizing returns, Alta Equipment Group Inc. reduced the original equipment cost of its rental fleet by nearly $50 million from a year ago as of Q2 2025, aligning supply better with demand.

Access to premium, industry-leading equipment brands

You get what you pay for, and Alta Equipment Group Inc. positions itself as the gateway to the best in the business. This value proposition is about trust and proven reliability in the equipment itself, which translates directly to customer productivity.

The company's core segments deal in premium material handling and construction equipment, ensuring customers have access to durable, high-performance machinery.

Turnkey fleet electrification solutions via Alta eMobility

This segment addresses the complex transition to zero-emission fleets, making the daunting process simple for the customer. Alta eMobility handles everything from the initial assessment of loads and routes to the execution of the plan, including charging infrastructure installation and software integration.

The service is supported by the same extensive network that supports traditional equipment:

• The maintenance and optimization arm relies on the network of over 1,500 expert technicians.
• They collaborate with prominent industry players like Battle Motors to offer electric and H2 trucks.

They guide fleets through a straightforward pathway to reduce Total Cost of Ownership (TCO) and increase profits through electrification.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Relationships

You're looking at how Alta Equipment Group Inc. keeps its customers locked in, and honestly, it's all about sticking around after the initial sale. The focus is definitely on being the go-to partner, not just a one-time seller.

Dedicated, long-term relationships focused on being a total solution partner

The strategy here is to embed Alta Equipment Group Inc. deep within the customer's operation, especially for those relying on heavy machinery for essential work. This is evident in the consistent demand seen in the Construction Equipment segment, which management noted is supported by federal and state DOT infrastructure projects. This type of work requires reliable, long-term equipment support, which feeds directly into the aftermarket side of the business. It's about providing the full lifecycle of support.

Account management for large fleet and infrastructure customers

For customers with large fleets, particularly those tied to government-funded infrastructure, the relationship is managed closely. The stability in the Construction Equipment segment is attributed to customers focusing on infrastructure-related projects, which drives consistent demand for heavy equipment and, by extension, ongoing service needs. This suggests dedicated account management is key to securing that recurring revenue stream from these large, stable customers.

Service-centric model to drive recurring, high-margin aftermarket business

The service and parts business, called Product Support, is the engine for high-margin, recurring revenue. You can see the focus on profitability in the service gross profit percentages reported through the first three quarters of 2025. While total revenues for the trailing twelve months ended in 2025 were reported at $1.82 Billion USD, the aftermarket segment is where the margin focus is clear. The company achieved a Service gross profit percentage of 60.1% in the first quarter of 2025. By the second quarter, this was 59.8%, showing a slight dip but still very strong profitability. The third quarter showed a Product support gross profit percentage of 47.2%, which is lower but still represents a significant portion of the business, with Product support revenues reaching $141.7 million for that quarter.

Here's a quick look at the service profitability trend through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Service Gross Profit Percentage	60.1%	59.8%	47.2%
Product Support Revenues (Millions USD)	$138.1	Not explicitly stated as a standalone figure, but revenue was up modestly year-over-year	$141.7

This service revenue stream is what provides the resiliency when new and used equipment sales face headwinds, such as the year-over-year decline in Material Handling revenues in Q2 2025.

24-hours-a-day, 7-days-a-week service availability for critical repairs

The commitment to being a total solution partner means having service ready when customers need it most, especially with heavy equipment downtime being extremely costly. While a specific metric for 24/7 availability isn't published, the operational focus is clear through the emphasis on service profitability and the deployment of the rental fleet as weather improves for peak construction season. The expectation for critical repairs is that response times are minimized to keep customer projects moving. This service capability is a core part of the value proposition that supports the high gross profit percentages seen in the Product Support department.

The company is definitely prioritizing the aftermarket to stabilize results. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Channels

You're looking at how Alta Equipment Group Inc. gets its value proposition-equipment sales, rentals, parts, and service-to the customer. It's a physical and digital mix, heavy on boots-on-the-ground presence, which is key for heavy equipment.

The physical reach is substantial, built over decades. Alta Equipment Group Inc. has developed a branch network that includes over 85 total locations across Michigan, Illinois, Indiana, Ohio, Pennsylvania, Massachusetts, Maine, Connecticut, New Hampshire, Vermont, Rhode Island, New York, Virginia, Nevada, Florida, and the Canadian provinces of Ontario and Quebec as of late 2025.

This physical footprint is supported by a significant mobile response capability. The company maintains a mobile service fleet ready to deploy for on-site repairs and maintenance.

Here's a quick look at the scale of their physical service delivery assets:

• Physical dealership network of over 85 full-service branches.
• Mobile service fleet with over 700+ road service vehicles.
• Product support revenues for the third quarter ended September 30, 2025, totaled $141.7 million.

Direct sales teams are the human interface for equipment and product support contracts. While the exact headcount isn't public detail in the latest filings, the revenue generated by these activities is reflected in the segment results. The focus is on selling, renting, and providing parts and service support for various equipment categories.

The online component supports the physical network, primarily for parts ordering and equipment browsing. This digital channel is crucial for efficiency, especially for parts fulfillment, which contributes to the overall Product Support revenue stream.

You can see the breakdown of the primary revenue-generating segments that these channels support:

Segment/Revenue Type	Q3 2025 Revenue (in millions)	Channel Relevance
Construction Equipment and Master Distribution	$256.6 million	Equipment Sales/Rental via Dealerships and Direct Sales
Material Handling	$167.9 million	Equipment Sales/Rental via Dealerships and Direct Sales
Product Support Revenues	$141.7 million	Parts Ordering and Mobile/Branch Service Fleets

The online platforms facilitate access to their broad product portfolio, which includes lift trucks, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes, aerial work platforms, and paving and asphalt equipment. The digital channel helps customers browse inventory and secure necessary service support contracts.

The service aspect, heavily reliant on the mobile fleet and branches, shows a service gross profit percentage of 47.2% for the third quarter of 2025. That number tells you how effectively the service channel is converting activity into profit.

Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Segments

You're looking at the customer base for Alta Equipment Group Inc. as of late 2025, grounded in their Q3 2025 performance figures. The company serves distinct groups through its integrated dealership platform across North America.

Heavy construction contractors focused on federal/state infrastructure projects represent a core group, particularly within the Construction Equipment segment. This segment, combined with Master Distribution, generated revenues of $256.6 million in the third quarter of 2025. Management noted strong demand from long-term, fully funded projects in key markets like Florida and Michigan, where the Florida DOT and federal government funding drive activity. October 2025 alone saw construction equipment sales top $75 million, which accounted for nearly 60% of the entire equipment sales for Q3.

Industrial and logistics companies needing material handling equipment form the other major equipment sales category. The Material Handling segment recorded revenues of $167.9 million for the third quarter of 2025. While this segment saw a year-over-year revenue decrease of $1.0 million in Q3, the company maintained a backlog in material handling exceeding $100 million, offering visibility into future quarters.

The aggregate, mining, and environmental processing industries are served through the Construction Equipment segment. This customer base, alongside infrastructure contractors, is critical to the equipment sales performance. The company is strategically focused on its core dealership operations following the divestiture of its Dock and Door business for $6.4 million in August 2025.

For customers requiring equipment rental, the dynamic shifted in 2025. Rental revenues were down $5.3 million year-over-year in Q3 2025, reflecting a strategic decision to reduce the size of the rent-to-sell fleet to enhance earnings quality. This optimization effort contributed to the gross book value of the rental fleet being down near $30 million year-over-year.

Here's a quick look at the revenue composition for Q3 2025:

Revenue Category	Q3 2025 Revenue Amount	Year-over-Year Change
Total Revenues	$422.6 million	Decreased $26.2 million
Material Handling Revenues	$167.9 million	Decreased $1.0 million
Construction Equipment & Master Distribution Revenues (Combined)	$256.6 million	Decreased $23.9 million
Product Support Revenues	$141.7 million	Increased 1.1%

The company's focus on operational efficiency, evidenced by Selling, General and Administrative expenses (SG&A) being down approximately $25 million year-to-date in 2025, supports serving these segments effectively. The updated full-year 2025 Adjusted EBITDA guidance stands between $168.0 million and $172.0 million.

Key customer-facing operational metrics include:

• Product support gross profit percentage reached 47.2% in Q3 2025.
• The company operates over 80 total locations across numerous US states and Canadian provinces.
• The company is focused on driving market share in warehousing related product categories within the Material Handling segment.
• Customers in Q3 2025 appeared to push capital spending into Q4, awaiting clarity on interest rates and tax incentives under the One Big Beautiful Bill Act.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Alta Equipment Group Inc. (ALTG)'s operations as of late 2025. These are the costs you need to watch closely to understand their margin profile.

High cost of revenue for new and used equipment and parts inventory represents a significant portion of the outflow. For the third quarter of 2025, the total cost of revenues was reported at $304.8 million, which was a decrease of $19.4 million year-over-year. This cost is directly tied to the inventory that Alta moves through its sales and rental channels.

Personnel costs are substantial given the specialized nature of the business. You are supporting a workforce that includes 1,300+ specialized technicians and sales staff. These are the people who service the equipment and drive the sales engine.

Selling, General, and Administrative (SG&A) expenses show a clear trend of cost control initiatives taking hold. For the second quarter of 2025 year-to-date, expense and inventory optimization cut SG&A by over $20 million. More recently, for the third quarter of 2025, SG&A expenses decreased by $4.7 million year-over-year.

Financing costs are a structural component of the business model, particularly due to the large asset base. You have interest expense on floor plan financing and senior indebtedness. The impact of financing costs is being viewed through the lens of new legislation; for instance, the enactment of the One Big Beautiful Bill Act (OBBBA) changed interest expense limitation rules, positioning Alta Equipment Group Inc. (ALTG) in a taxable loss situation as of Q3 2025.

Here's a quick look at some key Q3 2025 financial results that frame these costs:

Metric	Value (Q3 2025)
Total Revenues	$422.6 million
Cost of Revenues	$304.8 million
SG&A Expenses (YoY Change)	Decreased by $4.7 million
Product Support Revenues	$141.7 million
Adjusted EBITDA	$41.7 million

The cost structure is also influenced by inventory management, as seen in the strategic actions taken:

• Reduced the original equipment cost of the rental fleet by nearly $50 million from a year ago as of Q2 2025.
• Divestiture of the Dock and Door business for $6.4 million in Q3 2025.
• Divestiture of the aerial fleet rental business in Chicagoland for $18.0 million in cash at closing as of Q1 2025.

To be fair, the cost of revenue is inherently high because the core business is selling and servicing high-value equipment. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Alta Equipment Group Inc. brings in money right now, late in 2025. It's a mix of big upfront sales and steadier after-market work.

New and Used Equipment Sales (largest top-line component)

Equipment sales, both new and used, form the biggest chunk of Alta Equipment Group Inc.'s total revenue. This stream is cyclical, tied closely to customer capital expenditure budgets, but infrastructure spending provides a floor. For the second quarter ended June 30, 2025, new and used equipment revenues hit $265.6 million. The Construction Equipment segment, which heavily relies on these sales, represented 57% of total revenue in the third quarter of 2025.

Here's how the revenue broke down by segment for the third quarter ending September 30, 2025:

Segment	Q3 2025 Revenue (in millions)	Percentage of Total Revenue
Construction Equipment and Master Distribution (Combined)	$256.6 million	60%
Material Handling	$167.9 million	40%

The total revenue for the third quarter of 2025 was $422.6 million.

Product Support Revenue (Parts and Service), a stable, high-margin stream

This is the reliable revenue stream that helps smooth out the ups and downs of equipment sales. Product support, which covers parts and service, is known for its higher margins. In the third quarter of 2025, product support revenues actually increased by 1.1% year over year, reaching $141.7 million. Furthermore, the company managed to improve the gross profit percentage for product support by 160 basis points to 47.2% for that quarter. This shows effective operational management even when overall equipment sales are soft.

Key performance indicators for this stream in Q3 2025 include:

• Product Support Revenues: $141.7 million
• Product Support Gross Profit Percentage: 47.2%
• Year-over-year Product Support Revenue Change: 1.1% increase

Equipment Rental Revenue from the large rental fleet

Alta Equipment Group Inc. maintains a substantial rental fleet, providing equipment on a temporary basis to customers. This stream supports the core business by keeping equipment utilized and generating cash flow. To improve returns on invested capital, the company actively manages fleet size. For instance, the original equipment cost of the rental fleet was reduced by nearly $50 million compared to the previous year as of the second quarter of 2025, which impacted rental revenues as part of a deliberate fleet optimization strategy.

Full-year 2025 Adjusted EBITDA guidance is between $168.0 million and $172.0 million

Management has narrowed its full-year 2025 financial outlook. The updated guidance for Adjusted EBITDA for the full year 2025 is set in the range between $168.0 million and $172.0 million.