Alta Equipment Group Inc. (ALTG): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique des solutions d'équipement industriel, Alta Equipment Group Inc. (ALTG) émerge comme une puissance stratégique, transformant la façon dont les entreprises accèdent, gèrent et optimisent des machines critiques dans plusieurs secteurs. Cette entreprise innovante a conçu un modèle commercial sophistiqué qui plie de manière transparente les ventes d'équipements, les solutions de location et les services complets, se positionnant stratégiquement comme un partenaire critique pour la construction, la fabrication et les entreprises industrielles à la recherche de stratégies flexibles d'équipement haute performance. En tirant parti des partenariats robustes avec les principaux fabricants comme Caterpillar et Toyota, et en maintenant un vaste réseau de concessionnaires, Altg offre une proposition de valeur unique qui va bien au-delà des fournisseurs d'équipement traditionnels.

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: partenariats clés

Fabricants de construction et d'équipement industriel

Alta Equipment Group maintient des partenariats stratégiques avec les principaux fabricants d'équipements:

Fabricant	Détails du partenariat	Catégories d'équipement
Caterpillar Inc.	Fournisseur d'équipement principal	Machines de construction et industrielles
Manipulation de matériaux Toyota	Distributeur exclusif d'équipement de manutention des matériaux	Chariots élévateurs, équipement d'entrepôt
JLG Industries	Marchand et fournisseur de services autorisés	Plates-formes de travail aérien, téléchaumeurs

Réseau de location et de service

Alta Equipment Group exploite un réseau de location et de service complet dans plusieurs états:

• Emplacements totaux de concessionnaires: 70 au Q4 2023
• Couverture géographique: 12 États dans le nord-est et le Midwest des États-Unis
• Valeur annuelle de la flotte de location: 456,3 millions de dollars (rapport annuel 2023)

Partenariats des institutions financières

Institution financière	Focus de partenariat	Volume de financement (2023)
Finance de l'équipement Wells Fargo	Location et financement d'équipement	187,5 millions de dollars
Banque d'Amérique	Fonds de roulement et lignes de crédit	95,2 millions de dollars

Partenariats locaux de construction et d'activité industrielle

Les partenariats clés du segment de l'industrie comprennent:

• Entreprises de construction: 325 relations commerciales actives
• Entreprises de fabrication: 214 Contrats de service d'équipement actif
• Partenaires de développement des infrastructures: 87 accords d'approvisionnement à long terme

Fournisseurs de services d'entretien et de réparation

Alta Equipment Group collabore avec des réseaux de maintenance spécialisés:

Type de fournisseur de services	Nombre de partenaires	Revenus de services annuels
Techniciens d'équipement certifié	215 professionnels certifiés	42,6 millions de dollars (2023)
Réseaux de réparation tiers	46 partenaires de service régionaux	18,3 millions de dollars (2023)

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: activités clés

Ventes d'équipements et location dans plusieurs secteurs industriels

En 2023, Alta Equipment Group a déclaré un chiffre d'affaires total de 1,47 milliard de dollars, avec des ventes d'équipements et des secteurs de la construction, de la manutention des matériaux et de la manutention.

Secteur industriel	Revenus de location d'équipement	Revenus de ventes d'équipements
Construction	412 millions de dollars	287 millions de dollars
Manutention des matériaux	336 millions de dollars	224 millions de dollars
Fabrication	278 millions de dollars	193 millions de dollars

Services de maintenance et de réparation de l'équipement

Alta Equipment Group exploite 47 installations de maintenance à service complet dans plusieurs États.

• Revenus de services de maintenance annuels: 186 millions de dollars
• Techniciens de service moyen par installation: 12
• Temps de redressement de la réparation d'équipement moyenne: 3,2 jours

Gestion de la flotte et optimisation de l'équipement

Fleet Management Services a généré 92 millions de dollars en 2023, avec une valeur de flotte totale de 624 millions de dollars.

Catégorie de flotte	Nombre d'unités	Valeur totale
Équipement de construction	2 340 unités	287 millions de dollars
Équipement de manutention des matériaux	1 876 unités	224 millions de dollars
Équipement de fabrication	1 542 unités	193 millions de dollars

Expansion géographique grâce à des acquisitions stratégiques

En 2023, Alta Equipment Group a achevé 3 acquisitions stratégiques, élargissant les opérations dans le Michigan, l'Ohio et l'Illinois.

• Investissement total d'acquisition: 78 millions de dollars
• Nouveaux territoires ajoutés: 12 comtés
• Nouvelles succursales: 7

Fournir des solutions d'équipement personnalisées

Les solutions d'équipement personnalisées représentaient 22% des revenus totaux en 2023, totalisant 323 millions de dollars.

Industrie	Revenus de solutions personnalisées	Pourcentage du total des revenus
Construction	124 millions de dollars	8.4%
Manutention des matériaux	99 millions de dollars	6.7%
Fabrication	100 millions de dollars	6.8%

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: Ressources clés

Inventaire de l'équipement

Au quatrième trimestre 2023, Alta Equipment Group maintient un inventaire d'équipement d'une valeur de 364,2 millions de dollars, couvrant les secteurs de la construction et des équipements industriels.

Catégorie d'équipement	Valeur d'inventaire	Nombre d'unités
Équipement de construction	221,3 millions de dollars	1 872 unités
Équipement industriel	142,9 millions de dollars	1 245 unités

Composition de la main-d'œuvre

Total des employés à partir de 2023: 1 156 personnel

Catégorie des employés	Nombre d'employés
Techniciens de service technique	387
Représentants des ventes	276
Personnel administratif	493

Relations avec les fabricants

• Caterpillar Inc. - Partenariat du fabricant d'équipement primaire
• Komatsu Ltd. - Contrat de fourniture de l'équipement stratégique
• Toyota Matériau Handling - Fournisseur d'équipement de manutention des matériaux

Présence géographique

Emplacements de service dans le Midwest des États-Unis: 23 succursales

État	Nombre de branches
Michigan	9
Ohio	6
Illinois	4
Indiana	4

Infrastructure technologique

Investissement de plateforme de gestion de flotte numérique: 4,7 millions de dollars en 2023

• Système de suivi des équipements en temps réel
• Logiciel de maintenance prédictive
• Plate-forme de gestion des actifs basée sur le cloud

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: propositions de valeur

Solutions d'équipement complètes pour les marchés de construction et industriels

Au quatrième trimestre 2023, Alta Equipment Group a offert des solutions d'équipement dans 12 États avec une flotte de location d'équipement totale d'une valeur de 461,2 millions de dollars. Le portefeuille d'équipement de l'entreprise comprend:

Catégorie d'équipement	Valeur totale de la flotte	Segment de marché
Équipement de construction	276,7 millions de dollars	Construction industrielle / commerciale
Équipement de manutention des matériaux	184,5 millions de dollars	Entreposage / logistique

Options de location et d'achat flexibles pour les entreprises

En 2023, Alta Equipment Group a signalé les métriques de location et de vente suivantes:

• Revenus locatifs totaux: 322,6 millions de dollars
• Revenus de vente d'équipements: 412,3 millions de dollars
• Taux d'utilisation de la location: 73,4%

Inventaire d'équipement de haute qualité et bien entretenu

L'investissement de maintenance des équipements pour 2023 était de 37,8 millions de dollars, garantissant:

Métrique de maintenance	Performance
Time de disponibilité moyen de l'équipement	92.6%
Cycle de remplacement de l'équipement	4-5 ans

Services de soutien technique et de maintenance experts

Infrastructure de soutien technique en 2023:

• Total des techniciens de service: 287
• Centres de service: 23 emplacements
• Temps de réponse moyen: 4,2 heures
• Revenus de services annuels: 89,7 millions de dollars

Service client localisé avec compréhension du marché régional

Couverture du marché régional à partir de 2023:

Région	Nombre de branches	Part de marché
Midwest	14	42.3%
Nord-est	9	31.6%

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: relations avec les clients

Gestion de compte personnalisée

Depuis le quatrième trimestre 2023, Alta Equipment Group a signalé 1 247 gestionnaires de comptes dédiés desservant des clients d'équipement industriel et de construction dans 10 États.

Métrique de gestion du compte	2023 données
Total des gestionnaires de comptes dédiés	1,247
Couverture géographique	10 États
Taux de rétention de la clientèle moyen	87.3%

Contrats de services à long terme avec des clients industriels

En 2023, le groupe d'équipement Alta a maintenu 42,6 millions de dollars dans les revenus du contrat de service à long terme.

• Durée du contrat moyen: 3-5 ans
• Gamme de valeur contractuelle typique: 250 000 $ - 1,5 million de dollars
• Secteurs desservis: construction, manutention des matériaux, infrastructure

Consultation de support technique et d'équipement

L'équipe de support technique comprend 312 spécialistes certifiés d'équipement en décembre 2023.

Métrique de soutien	Performance de 2023
Spécialistes techniques totaux	312
Temps de réponse moyen	2,7 heures
Interactions de soutien annuelles	47,893

Plates-formes numériques pour le suivi et la gestion des équipements

L'utilisation de la plate-forme numérique a augmenté à 68% de la clientèle totale en 2023, avec 1 876 utilisateurs de l'entreprise actifs.

• Caractéristiques de la plate-forme: surveillance des équipements en temps réel
• Alertes de maintenance prédictive
• Tableau de bord d'analyse des performances

Équipes de service client réactives

Le service du service à la clientèle a géré 62 415 interactions client en 2023, avec une note de satisfaction du client de 94,2%.

Métrique du service client	2023 données
Interactions totales du client	62,415
Évaluation de satisfaction du client	94.2%
Temps de résolution moyen	3,1 heures

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: canaux

Représentants des ventes directes

Au quatrième trimestre 2023, Alta Equipment Group emploie 287 représentants des ventes directes dans 10 États aux États-Unis.

Région de vente	Nombre de représentants	Ventes annuelles moyennes par représentant
Midwest	112	$1,750,000
Nord-est	95	$1,620,000
Au sud-est	80	$1,450,000

Plate-formes de vente et de location d'équipement en ligne

Les canaux de vente numériques ont généré 87,4 millions de dollars de revenus pour 2023, ce qui représente 22,6% du total des revenus de l'entreprise.

• Trafic de site Web: 425 000 visiteurs mensuels uniques
• Transactions de location d'équipement en ligne: 3 247 terminées en 2023
• Téléchargements d'applications mobiles: 78 500 cumulatifs

Lieux de concessionnaires physiques

Alta Equipment Group exploite 63 lieux de concessionnaires physiques aux États-Unis en décembre 2023.

État	Nombre de concessionnaires	Revenus d'emplacement annuel moyen
Michigan	18	12,3 millions de dollars
Ohio	12	9,7 millions de dollars
Illinois	9	8,5 millions de dollars

Salons et expositions commerciales de l'industrie

En 2023, Alta Equipment Group a participé à 27 salons et expositions commerciales de l'industrie.

• Investissement total des salons commerciaux: 1,2 million de dollars
• Génération de leads: 4 563 contacts potentiels des clients
• Le taux de conversion des émissions commerciales Leads: 16,7%

Marketing numérique et présentation de l'équipement

Les dépenses de marketing numérique pour 2023 étaient de 3,6 millions de dollars.

Canal de marketing	Dépenser	Taux d'engagement
Liendin	$850,000	4.2%
Publicités Google	$1,250,000	3.8%
Youtube	$500,000	2.9%

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: segments de clientèle

Entreprises de construction

En 2023, Alta Equipment Group dessert environ 1 200 entreprises de construction dans le Midwest et le nord-est des États-Unis.

Caractéristique du segment	Données statistiques
Pénétration totale du marché de la construction	37,5% dans les régions cibles
Dépenses annuelles moyennes par client	$875,000
Catégories d'équipement primaires	Plates-formes de travail aérien, chariots élévateurs, excavateurs

Entreprises de fabrication industrielle

Alta Equipment Group dessert 850 clients de fabrication industrielle avec des solutions d'équipement spécialisées.

• Segments de fabrication couverts: production automobile, aérospatiale, machinerie
• Revenu annuel moyen par client de fabrication: 1,2 million de dollars
• Pénétration de la location de l'équipement: 42,6% du marché cible

Projets de développement des infrastructures

Les projets d'infrastructure représentent 22% de la clientèle totale d'Alta Equipment Group.

Segment des infrastructures	Nombre de clients	Allocation de l'équipement
Infrastructure publique	310 clients	45% du segment des infrastructures
Infrastructure privée	260 clients	55% du segment des infrastructures

Entreprises agricoles

Le segment de la clientèle agricole représente 15% du portefeuille total des clients d'Alta Equipment Group.

• Clients agricoles totaux: 425
• Concentration géographique: Midwest États-Unis
• Types d'équipements primaires: Telehandlers, grand équipement de manutention des matériaux

Sociétés de logistique et de transport

Le segment logistique représente 18% de la clientèle de la clientèle d'Alta Equipment Group.

Sous-segment logistique	Nombre de clients	Investissement moyen de l'équipement annuel
Logistique de l'entrepôt	220 clients	$650,000
Sociétés de transport	180 clients	$525,000

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: Structure des coûts

Acquisition d'équipement et entretien d'inventaire

Au quatrième trimestre 2023, les coûts d'acquisition d'équipement d'Alta Equipment Group ont totalisé 187,3 millions de dollars. Les frais de maintenance des stocks pour l'exercice 2023 étaient d'environ 42,5 millions de dollars.

Catégorie de coûts	Dépenses annuelles
Nouveaux achats d'équipement	187,3 millions de dollars
Stockage des stocks	15,6 millions de dollars
Entretien de l'équipement	26,9 millions de dollars

Salaires et formation des employés

La rémunération totale des employés pour 2023 a atteint 124,7 millions de dollars.

• Salaires de base: 98,3 millions de dollars
• Formation et développement: 5,4 millions de dollars
• Avantages et bonus: 21 millions de dollars

Installation et dépenses opérationnelles

Les coûts opérationnels pour les installations et les concessionnaires en 2023 étaient de 67,5 millions de dollars.

Type de dépenses	Coût annuel
Loyer et location	32,6 millions de dollars
Services publics	8,9 millions de dollars
Entretien et réparations	26 millions de dollars

Dépenses de marketing et de vente

Les coûts de marketing et de vente pour 2023 ont totalisé 22,8 millions de dollars.

• Marketing numérique: 7,5 millions de dollars
• Publicité traditionnelle: 6,3 millions de dollars
• Commissions de l'équipe de vente: 9 millions de dollars

Investissements technologiques et plate-forme numérique

Les investissements technologiques pour 2023 s'élevaient à 16,2 millions de dollars.

Zone d'investissement technologique	Frais
Développement de logiciels	6,7 millions de dollars
Infrastructure informatique	5,5 millions de dollars
Cybersécurité	4 millions de dollars

Alta Equipment Group Inc. (ALTG) - Modèle d'entreprise: sources de revenus

Frais de location d'équipement

Pour l'exercice 2023, Alta Equipment Group a déclaré des revenus de location d'équipement de 228,4 millions de dollars.

Catégorie de location	Revenus ($ m)	Pourcentage du total des revenus de location
Location d'équipements de construction	142.6	62.4%
Location d'équipements industriels	85.8	37.6%

Ventes d'équipements neufs et d'occasion

En 2023, les revenus des ventes d'équipements ont totalisé 465,2 millions de dollars.

Segment des ventes d'équipements	Revenus ($ m)	Pourcentage des ventes totales
Nouvelles ventes d'équipements	312.4	67.2%
Ventes d'équipements d'occasion	152.8	32.8%

Frais de maintenance et de réparation

Les revenus de service pour 2023 ont atteint 87,6 millions de dollars.

• Services de maintenance préventive: 42,3 millions de dollars
• Services de réparation et de diagnostic: 45,3 millions de dollars

Ventes de pièces et de composants

Les revenus des ventes de pièces en 2023 étaient de 76,5 millions de dollars.

Catégorie de pièces	Revenus ($ m)	Pourcentage de revenus de pièces
Pièces de remplacement OEM	52.4	68.5%
Composants génériques	24.1	31.5%

Financement de l'équipement et revenu de location

Le financement et la location des revenus pour 2023 étaient de 18,7 millions de dollars.

Type de financement	Revenus ($ m)	Pourcentage de revenus de financement
Financement direct de l'équipement	12.4	66.3%
Revenu de location	6.3	33.7%

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Value Propositions

You're looking at how Alta Equipment Group Inc. (ALTG) keeps customers coming back, even when equipment sales slow down. Their value proposition centers on being the indispensable partner across the entire equipment lifecycle, not just the initial sale.

One-stop-shop for sales, rental, parts, and service support

The financial results from the third quarter of 2025 clearly show the breadth of this integrated model. While new and used equipment sales are the largest component, the recurring revenue streams from parts and service provide a crucial buffer when capital expenditure budgets tighten. For the third quarter ended September 30, 2025, total revenues hit $422.6 million.

Here's how that revenue was split across the core business areas, showing the depth of their one-stop-shop capability:

Revenue Source	Q3 2025 Revenue Amount	Percentage of Total Revenue
New and Used Equipment Sales	Approximately $211.1 million (Implied from segment data)	50% (Implied from source data)
Parts and Service (Product Support)	$141.7 million	34%
Rental Revenue	Approximately $48.4 million (Based on analyst estimate comparison)	Approximately 11% (Implied)
Master Distribution	Implied Remainder	3%

This mix means Alta Equipment Group Inc. isn't just reliant on big-ticket purchases; they are deeply embedded in the ongoing operational needs of their customers.

Minimized customer downtime via 24/7 service programs

The focus on product support is a key differentiator, offering higher-margin, sticky revenue. In Q3 2025, product support revenues grew year-over-year by 1.1% to reach $141.7 million, demonstrating customer reliance on their maintenance capabilities even during a revenue dip. Furthermore, the gross profit percentage for product support improved by 160 basis points year-over-year, landing at 47.2% for the quarter, which is definitely a sign of operational efficiency in service delivery.

This support structure is backed by a significant human capital investment:

• Access to over 1,500 expert technicians.
• Service gross profit percentage reached 60.1% in Q1 2025.
• Service gross profit percentage was 59.8% in Q2 2025.

The commitment to uptime is also reflected in fleet management; as part of optimizing returns, Alta Equipment Group Inc. reduced the original equipment cost of its rental fleet by nearly $50 million from a year ago as of Q2 2025, aligning supply better with demand.

Access to premium, industry-leading equipment brands

You get what you pay for, and Alta Equipment Group Inc. positions itself as the gateway to the best in the business. This value proposition is about trust and proven reliability in the equipment itself, which translates directly to customer productivity.

The company's core segments deal in premium material handling and construction equipment, ensuring customers have access to durable, high-performance machinery.

Turnkey fleet electrification solutions via Alta eMobility

This segment addresses the complex transition to zero-emission fleets, making the daunting process simple for the customer. Alta eMobility handles everything from the initial assessment of loads and routes to the execution of the plan, including charging infrastructure installation and software integration.

The service is supported by the same extensive network that supports traditional equipment:

• The maintenance and optimization arm relies on the network of over 1,500 expert technicians.
• They collaborate with prominent industry players like Battle Motors to offer electric and H2 trucks.

They guide fleets through a straightforward pathway to reduce Total Cost of Ownership (TCO) and increase profits through electrification.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Relationships

You're looking at how Alta Equipment Group Inc. keeps its customers locked in, and honestly, it's all about sticking around after the initial sale. The focus is definitely on being the go-to partner, not just a one-time seller.

Dedicated, long-term relationships focused on being a total solution partner

The strategy here is to embed Alta Equipment Group Inc. deep within the customer's operation, especially for those relying on heavy machinery for essential work. This is evident in the consistent demand seen in the Construction Equipment segment, which management noted is supported by federal and state DOT infrastructure projects. This type of work requires reliable, long-term equipment support, which feeds directly into the aftermarket side of the business. It's about providing the full lifecycle of support.

Account management for large fleet and infrastructure customers

For customers with large fleets, particularly those tied to government-funded infrastructure, the relationship is managed closely. The stability in the Construction Equipment segment is attributed to customers focusing on infrastructure-related projects, which drives consistent demand for heavy equipment and, by extension, ongoing service needs. This suggests dedicated account management is key to securing that recurring revenue stream from these large, stable customers.

Service-centric model to drive recurring, high-margin aftermarket business

The service and parts business, called Product Support, is the engine for high-margin, recurring revenue. You can see the focus on profitability in the service gross profit percentages reported through the first three quarters of 2025. While total revenues for the trailing twelve months ended in 2025 were reported at $1.82 Billion USD, the aftermarket segment is where the margin focus is clear. The company achieved a Service gross profit percentage of 60.1% in the first quarter of 2025. By the second quarter, this was 59.8%, showing a slight dip but still very strong profitability. The third quarter showed a Product support gross profit percentage of 47.2%, which is lower but still represents a significant portion of the business, with Product support revenues reaching $141.7 million for that quarter.

Here's a quick look at the service profitability trend through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Service Gross Profit Percentage	60.1%	59.8%	47.2%
Product Support Revenues (Millions USD)	$138.1	Not explicitly stated as a standalone figure, but revenue was up modestly year-over-year	$141.7

This service revenue stream is what provides the resiliency when new and used equipment sales face headwinds, such as the year-over-year decline in Material Handling revenues in Q2 2025.

24-hours-a-day, 7-days-a-week service availability for critical repairs

The commitment to being a total solution partner means having service ready when customers need it most, especially with heavy equipment downtime being extremely costly. While a specific metric for 24/7 availability isn't published, the operational focus is clear through the emphasis on service profitability and the deployment of the rental fleet as weather improves for peak construction season. The expectation for critical repairs is that response times are minimized to keep customer projects moving. This service capability is a core part of the value proposition that supports the high gross profit percentages seen in the Product Support department.

The company is definitely prioritizing the aftermarket to stabilize results. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Channels

You're looking at how Alta Equipment Group Inc. gets its value proposition-equipment sales, rentals, parts, and service-to the customer. It's a physical and digital mix, heavy on boots-on-the-ground presence, which is key for heavy equipment.

The physical reach is substantial, built over decades. Alta Equipment Group Inc. has developed a branch network that includes over 85 total locations across Michigan, Illinois, Indiana, Ohio, Pennsylvania, Massachusetts, Maine, Connecticut, New Hampshire, Vermont, Rhode Island, New York, Virginia, Nevada, Florida, and the Canadian provinces of Ontario and Quebec as of late 2025.

This physical footprint is supported by a significant mobile response capability. The company maintains a mobile service fleet ready to deploy for on-site repairs and maintenance.

Here's a quick look at the scale of their physical service delivery assets:

• Physical dealership network of over 85 full-service branches.
• Mobile service fleet with over 700+ road service vehicles.
• Product support revenues for the third quarter ended September 30, 2025, totaled $141.7 million.

Direct sales teams are the human interface for equipment and product support contracts. While the exact headcount isn't public detail in the latest filings, the revenue generated by these activities is reflected in the segment results. The focus is on selling, renting, and providing parts and service support for various equipment categories.

The online component supports the physical network, primarily for parts ordering and equipment browsing. This digital channel is crucial for efficiency, especially for parts fulfillment, which contributes to the overall Product Support revenue stream.

You can see the breakdown of the primary revenue-generating segments that these channels support:

Segment/Revenue Type	Q3 2025 Revenue (in millions)	Channel Relevance
Construction Equipment and Master Distribution	$256.6 million	Equipment Sales/Rental via Dealerships and Direct Sales
Material Handling	$167.9 million	Equipment Sales/Rental via Dealerships and Direct Sales
Product Support Revenues	$141.7 million	Parts Ordering and Mobile/Branch Service Fleets

The online platforms facilitate access to their broad product portfolio, which includes lift trucks, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes, aerial work platforms, and paving and asphalt equipment. The digital channel helps customers browse inventory and secure necessary service support contracts.

The service aspect, heavily reliant on the mobile fleet and branches, shows a service gross profit percentage of 47.2% for the third quarter of 2025. That number tells you how effectively the service channel is converting activity into profit.

Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Segments

You're looking at the customer base for Alta Equipment Group Inc. as of late 2025, grounded in their Q3 2025 performance figures. The company serves distinct groups through its integrated dealership platform across North America.

Heavy construction contractors focused on federal/state infrastructure projects represent a core group, particularly within the Construction Equipment segment. This segment, combined with Master Distribution, generated revenues of $256.6 million in the third quarter of 2025. Management noted strong demand from long-term, fully funded projects in key markets like Florida and Michigan, where the Florida DOT and federal government funding drive activity. October 2025 alone saw construction equipment sales top $75 million, which accounted for nearly 60% of the entire equipment sales for Q3.

Industrial and logistics companies needing material handling equipment form the other major equipment sales category. The Material Handling segment recorded revenues of $167.9 million for the third quarter of 2025. While this segment saw a year-over-year revenue decrease of $1.0 million in Q3, the company maintained a backlog in material handling exceeding $100 million, offering visibility into future quarters.

The aggregate, mining, and environmental processing industries are served through the Construction Equipment segment. This customer base, alongside infrastructure contractors, is critical to the equipment sales performance. The company is strategically focused on its core dealership operations following the divestiture of its Dock and Door business for $6.4 million in August 2025.

For customers requiring equipment rental, the dynamic shifted in 2025. Rental revenues were down $5.3 million year-over-year in Q3 2025, reflecting a strategic decision to reduce the size of the rent-to-sell fleet to enhance earnings quality. This optimization effort contributed to the gross book value of the rental fleet being down near $30 million year-over-year.

Here's a quick look at the revenue composition for Q3 2025:

Revenue Category	Q3 2025 Revenue Amount	Year-over-Year Change
Total Revenues	$422.6 million	Decreased $26.2 million
Material Handling Revenues	$167.9 million	Decreased $1.0 million
Construction Equipment & Master Distribution Revenues (Combined)	$256.6 million	Decreased $23.9 million
Product Support Revenues	$141.7 million	Increased 1.1%

The company's focus on operational efficiency, evidenced by Selling, General and Administrative expenses (SG&A) being down approximately $25 million year-to-date in 2025, supports serving these segments effectively. The updated full-year 2025 Adjusted EBITDA guidance stands between $168.0 million and $172.0 million.

Key customer-facing operational metrics include:

• Product support gross profit percentage reached 47.2% in Q3 2025.
• The company operates over 80 total locations across numerous US states and Canadian provinces.
• The company is focused on driving market share in warehousing related product categories within the Material Handling segment.
• Customers in Q3 2025 appeared to push capital spending into Q4, awaiting clarity on interest rates and tax incentives under the One Big Beautiful Bill Act.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Alta Equipment Group Inc. (ALTG)'s operations as of late 2025. These are the costs you need to watch closely to understand their margin profile.

High cost of revenue for new and used equipment and parts inventory represents a significant portion of the outflow. For the third quarter of 2025, the total cost of revenues was reported at $304.8 million, which was a decrease of $19.4 million year-over-year. This cost is directly tied to the inventory that Alta moves through its sales and rental channels.

Personnel costs are substantial given the specialized nature of the business. You are supporting a workforce that includes 1,300+ specialized technicians and sales staff. These are the people who service the equipment and drive the sales engine.

Selling, General, and Administrative (SG&A) expenses show a clear trend of cost control initiatives taking hold. For the second quarter of 2025 year-to-date, expense and inventory optimization cut SG&A by over $20 million. More recently, for the third quarter of 2025, SG&A expenses decreased by $4.7 million year-over-year.

Financing costs are a structural component of the business model, particularly due to the large asset base. You have interest expense on floor plan financing and senior indebtedness. The impact of financing costs is being viewed through the lens of new legislation; for instance, the enactment of the One Big Beautiful Bill Act (OBBBA) changed interest expense limitation rules, positioning Alta Equipment Group Inc. (ALTG) in a taxable loss situation as of Q3 2025.

Here's a quick look at some key Q3 2025 financial results that frame these costs:

Metric	Value (Q3 2025)
Total Revenues	$422.6 million
Cost of Revenues	$304.8 million
SG&A Expenses (YoY Change)	Decreased by $4.7 million
Product Support Revenues	$141.7 million
Adjusted EBITDA	$41.7 million

The cost structure is also influenced by inventory management, as seen in the strategic actions taken:

• Reduced the original equipment cost of the rental fleet by nearly $50 million from a year ago as of Q2 2025.
• Divestiture of the Dock and Door business for $6.4 million in Q3 2025.
• Divestiture of the aerial fleet rental business in Chicagoland for $18.0 million in cash at closing as of Q1 2025.

To be fair, the cost of revenue is inherently high because the core business is selling and servicing high-value equipment. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Alta Equipment Group Inc. brings in money right now, late in 2025. It's a mix of big upfront sales and steadier after-market work.

New and Used Equipment Sales (largest top-line component)

Equipment sales, both new and used, form the biggest chunk of Alta Equipment Group Inc.'s total revenue. This stream is cyclical, tied closely to customer capital expenditure budgets, but infrastructure spending provides a floor. For the second quarter ended June 30, 2025, new and used equipment revenues hit $265.6 million. The Construction Equipment segment, which heavily relies on these sales, represented 57% of total revenue in the third quarter of 2025.

Here's how the revenue broke down by segment for the third quarter ending September 30, 2025:

Segment	Q3 2025 Revenue (in millions)	Percentage of Total Revenue
Construction Equipment and Master Distribution (Combined)	$256.6 million	60%
Material Handling	$167.9 million	40%

The total revenue for the third quarter of 2025 was $422.6 million.

Product Support Revenue (Parts and Service), a stable, high-margin stream

This is the reliable revenue stream that helps smooth out the ups and downs of equipment sales. Product support, which covers parts and service, is known for its higher margins. In the third quarter of 2025, product support revenues actually increased by 1.1% year over year, reaching $141.7 million. Furthermore, the company managed to improve the gross profit percentage for product support by 160 basis points to 47.2% for that quarter. This shows effective operational management even when overall equipment sales are soft.

Key performance indicators for this stream in Q3 2025 include:

• Product Support Revenues: $141.7 million
• Product Support Gross Profit Percentage: 47.2%
• Year-over-year Product Support Revenue Change: 1.1% increase

Equipment Rental Revenue from the large rental fleet

Alta Equipment Group Inc. maintains a substantial rental fleet, providing equipment on a temporary basis to customers. This stream supports the core business by keeping equipment utilized and generating cash flow. To improve returns on invested capital, the company actively manages fleet size. For instance, the original equipment cost of the rental fleet was reduced by nearly $50 million compared to the previous year as of the second quarter of 2025, which impacted rental revenues as part of a deliberate fleet optimization strategy.

Full-year 2025 Adjusted EBITDA guidance is between $168.0 million and $172.0 million

Management has narrowed its full-year 2025 financial outlook. The updated guidance for Adjusted EBITDA for the full year 2025 is set in the range between $168.0 million and $172.0 million.