Alta Equipment Group Inc. (ALTG): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico das soluções de equipamentos industriais, o Alta Equipment Group Inc. (ALTG) surge como uma potência estratégica, transformando como as empresas acessam, gerenciam e otimizam máquinas críticas em vários setores. Esta empresa inovadora criou um modelo de negócios sofisticado que preenche perfeitamente as vendas de equipamentos, aluguel e soluções de serviço abrangentes, posicionando-se estrategicamente como um parceiro crítico para empresas de construção, fabricação e industriais que buscam estratégias flexíveis de equipamentos de alto desempenho. Ao alavancar parcerias robustas com fabricantes líderes como Caterpillar e Toyota e manter uma ampla rede de concessionárias, a ALTG oferece uma proposta de valor exclusiva que vai muito além dos fornecedores de equipamentos tradicionais.

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: Parcerias -chave

Fabricantes de construção e equipamentos industriais

O Alta Equipment Group mantém parcerias estratégicas com os principais fabricantes de equipamentos:

Fabricante	Detalhes da parceria	Categorias de equipamentos
Caterpillar Inc.	Fornecedor de equipamentos primários	Construção e máquinas industriais
Manuseio de materiais da Toyota	Distribuidor exclusivo de equipamentos de manuseio de materiais	Empilhadeiras, equipamento de armazém
JLG Industries	Revendedor autorizado e provedor de serviços	Plataformas de trabalho aéreas, tele -manipuladores

Rede de Aluguel e Serviço

O Alta Equipment Group opera uma rede abrangente de aluguel e serviço em vários estados:

• Total de concessionária Locais: 70 A partir do quarto trimestre 2023
• Cobertura geográfica: 12 estados no nordeste e no meio -oeste dos Estados Unidos
• Valor anual da frota de aluguel: US $ 456,3 milhões (relatório anual de 2023)

Parcerias das Instituições Financeiras

Instituição financeira	Foco em parceria	Volume de financiamento (2023)
Finanças de equipamentos Fargo Wells	Leasing e financiamento de equipamentos	US $ 187,5 milhões
Bank of America	Capital de giro e linhas de crédito	US $ 95,2 milhões

Parcerias de construção e negócios industriais locais

As principais parcerias do segmento da indústria incluem:

• Empresas de construção: 325 relacionamentos comerciais ativos
• Empresas de manufatura: 214 contratos de serviço de equipamentos ativos
• Parceiros de Desenvolvimento de Infraestrutura: 87 Contratos de Fornecimento de Equipamentos de Longo Prazo

Provedores de serviços de manutenção e reparo

O Alta Equipment Group colabora com redes de manutenção especializadas:

Tipo de provedor de serviços	Número de parceiros	Receita anual de serviço
Técnicos de equipamentos certificados	215 profissionais certificados	US $ 42,6 milhões (2023)
Redes de reparo de terceiros	46 parceiros de serviço regional	US $ 18,3 milhões (2023)

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: Atividades -chave

Vendas de equipamentos e aluguel em vários setores industriais

Em 2023, o Alta Equipment Group registrou receita total de US $ 1,47 bilhão, com vendas de equipamentos e setores de construção de construção, manuseio de materiais e fabricação.

Setor industrial	Receita de aluguel de equipamentos	Receita de vendas de equipamentos
Construção	US $ 412 milhões	US $ 287 milhões
Manuseio de material	US $ 336 milhões	US $ 224 milhões
Fabricação	US $ 278 milhões	US $ 193 milhões

Serviços de manutenção e reparo de equipamentos

O Alta Equipment Group opera 47 instalações de manutenção de serviço completo em vários estados.

• Receita anual de serviço de manutenção: US $ 186 milhões
• Técnicos de serviço médio por instalação: 12
• Reparo médio de reparo de tempo Time: 3,2 dias

Gerenciamento de frota e otimização de equipamentos

Os serviços de gerenciamento de frota geraram US $ 92 milhões em 2023, com um valor total da frota de equipamentos de US $ 624 milhões.

Categoria de frota	Número de unidades	Valor total
Equipamento de construção	2.340 unidades	US $ 287 milhões
Equipamento de manuseio de materiais	1.876 unidades	US $ 224 milhões
Equipamento de fabricação	1.542 unidades	US $ 193 milhões

Expansão geográfica por meio de aquisições estratégicas

Em 2023, o Alta Equipment Group concluiu 3 aquisições estratégicas, expandindo operações em Michigan, Ohio e Illinois.

• Investimento total de aquisição: US $ 78 milhões
• Novos territórios adicionados: 12 municípios
• Novos locais da filial: 7

Fornecendo soluções de equipamentos personalizados

As soluções de equipamentos personalizados representaram 22% da receita total em 2023, totalizando US $ 323 milhões.

Indústria	Receita de soluções personalizadas	Porcentagem da receita total
Construção	US $ 124 milhões	8.4%
Manuseio de material	US $ 99 milhões	6.7%
Fabricação	US $ 100 milhões	6.8%

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: Recursos -chave

Inventário de equipamentos

A partir do quarto trimestre 2023, o Alta Equipment Group mantém um inventário de equipamentos avaliado em US $ 364,2 milhões, abrangendo setores de construção e equipamentos industriais.

Categoria de equipamento	Valor do inventário	Número de unidades
Equipamento de construção	US $ 221,3 milhões	1.872 unidades
Equipamento industrial	US $ 142,9 milhões	1.245 unidades

Composição da força de trabalho

Total de funcionários a partir de 2023: 1.156 pessoal

Categoria de funcionários	Número de funcionários
Técnicos de serviço técnico	387
Representantes de vendas	276
Equipe administrativo	493

Relacionamentos do fabricante

• Caterpillar Inc. - Parceria do fabricante de equipamentos primários
• Komatsu Ltd. - Contrato de fornecimento de equipamentos estratégicos
• Manuseio de material Toyota - Fornecedor de equipamentos de manuseio de materiais

Presença geográfica

Locais de serviço no meio -oeste dos Estados Unidos: 23 filiais

Estado	Número de ramificações
Michigan	9
Ohio	6
Illinois	4
Indiana	4

Infraestrutura de tecnologia

Investimento de plataforma de gerenciamento de frotas digital: US $ 4,7 milhões em 2023

• Sistema de rastreamento de equipamentos em tempo real
• Software de manutenção preditiva
• Plataforma de gerenciamento de ativos baseada em nuvem

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: proposições de valor

Soluções de equipamentos abrangentes para mercados de construção e industrial

A partir do quarto trimestre 2023, o Alta Equipment Group ofereceu soluções de equipamentos em 12 estados com uma frota total de aluguel de equipamentos, avaliada em US $ 461,2 milhões. O portfólio de equipamentos da empresa inclui:

Categoria de equipamento	Valor total da frota	Segmento de mercado
Equipamento de construção	US $ 276,7 milhões	Construção industrial/comercial
Equipamento de manuseio de materiais	US $ 184,5 milhões	Armazenamento/logística

Opções flexíveis de aluguel e compra para empresas

Em 2023, o Alta Equipment Group relatou as seguintes métricas de aluguel e vendas:

• Receita total de aluguel: US $ 322,6 milhões
• Receita de vendas de equipamentos: US $ 412,3 milhões
• Taxa de utilização de aluguel: 73,4%

Inventário de equipamentos bem conservado e bem conservado

O investimento em manutenção de equipamentos para 2023 foi de US $ 37,8 milhões, garantindo:

Métrica de manutenção	Desempenho
Tempo de atividade média do equipamento	92.6%
Ciclo de substituição do equipamento	4-5 anos

Serviços especializados de suporte técnico e manutenção

Infraestrutura de suporte técnico em 2023:

• Técnicos de serviço total: 287
• Centros de serviço: 23 locais
• Tempo médio de resposta: 4,2 horas
• Receita anual de serviço: US $ 89,7 milhões

Atendimento ao cliente localizado com entendimento do mercado regional

Cobertura do mercado regional a partir de 2023:

Região	Número de ramificações	Quota de mercado
Centro -Oeste	14	42.3%
Nordeste	9	31.6%

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: Relacionamentos do cliente

Gerenciamento de contas personalizado

A partir do quarto trimestre 2023, o Alta Equipment Group relatou 1.247 gerentes de contas dedicados que atendem a clientes de equipamentos industriais e de construção em 10 estados.

Métrica de gerenciamento de contas	2023 dados
Total de gerentes de contas dedicadas	1,247
Cobertura geográfica	10 estados
Taxa média de retenção de clientes	87.3%

Contratos de serviço de longo prazo com clientes industriais

Em 2023, o Alta Equipment Group manteve US $ 42,6 milhões nas receitas do contrato de serviço de longo prazo.

• Duração média do contrato: 3-5 anos
• Valor do contrato típico intervalo: US $ 250.000 - US $ 1,5 milhão
• Setores servidos: Construção, manuseio de materiais, infraestrutura

Suporte técnico e consulta de equipamentos

A equipe de suporte técnico compreende 312 especialistas em equipamentos certificados em dezembro de 2023.

Métrica de suporte	2023 desempenho
Total de especialistas técnicos	312
Tempo médio de resposta	2,7 horas
Interações de suporte anual	47,893

Plataformas digitais para rastreamento e gerenciamento de equipamentos

O uso da plataforma digital aumentou para 68% da base total de clientes Em 2023, com 1.876 usuários ativos da empresa.

• Recursos da plataforma: monitoramento de equipamentos em tempo real
• Alertas de manutenção preditiva
• Painel de análise de desempenho

Equipes de atendimento ao cliente responsivas

O departamento de atendimento ao cliente lidou com 62.415 interações com o cliente em 2023, com uma classificação de satisfação do cliente de 94,2%.

Métrica de atendimento ao cliente	2023 dados
Interações totais do cliente	62,415
Classificação de satisfação do cliente	94.2%
Tempo médio de resolução	3,1 horas

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: canais

Representantes de vendas diretas

A partir do quarto trimestre 2023, o Alta Equipment Group emprega 287 representantes de vendas diretas em 10 estados nos Estados Unidos.

Região de vendas	Número de representantes	Vendas anuais médias por representante
Centro -Oeste	112	$1,750,000
Nordeste	95	$1,620,000
Sudeste	80	$1,450,000

Vendas de equipamentos on -line e plataformas de aluguel

Os canais de vendas digitais geraram US $ 87,4 milhões em receita para 2023, representando 22,6% da receita total da empresa.

• Tráfego do site: 425.000 visitantes mensais únicos
• Transações de aluguel de equipamentos on -line: 3.247 concluídos em 2023
• Downloads de aplicativos móveis: 78.500 cumulativo

Locais de concessionária física

O Alta Equipment Group opera 63 localizações de concessionárias físicas nos Estados Unidos em dezembro de 2023.

Estado	Número de concessionárias	Receita de localização anual média
Michigan	18	US $ 12,3 milhões
Ohio	12	US $ 9,7 milhões
Illinois	9	US $ 8,5 milhões

Feiras e exposições da indústria

Em 2023, o Alta Equipment Group participou de 27 feiras e exposições da indústria.

• Investimento total da feira comercial: US $ 1,2 milhão
• Geração de leads: 4.563 contatos em potencial do cliente
• Taxa de conversão da feira de feiras: 16,7%

Marketing e equipamento digital exibindo

As despesas de marketing digital para 2023 foram de US $ 3,6 milhões.

Canal de marketing	Gastar	Taxa de engajamento
LinkedIn	$850,000	4.2%
Google anúncios	$1,250,000	3.8%
YouTube	$500,000	2.9%

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: segmentos de clientes

Empresas de construção

A partir de 2023, o Alta Equipment Group atende a aproximadamente 1.200 empresas de construção no Centro -Oeste e no nordeste dos Estados Unidos.

Característica do segmento	Dados estatísticos
Penetração total do mercado de construção	37,5% nas regiões -alvo
Gasto médio de equipamento anual por cliente	$875,000
Categorias de equipamentos primários	Plataformas de trabalho aéreo, empilhadeiras, escavadeiras

Empresas industriais de manufatura

O Alta Equipment Group atende 850 clientes industriais de fabricação com soluções de equipamentos especializados.

• Segmentos de fabricação cobertos: produção automotiva, aeroespacial e de máquinas
• Receita anual média por cliente de fabricação: US $ 1,2 milhão
• Penetração de aluguel de equipamentos: 42,6% do mercado -alvo

Projetos de desenvolvimento de infraestrutura

Os projetos de infraestrutura representam 22% da base total de clientes do Alta Equipment Group.

Segmento de infraestrutura	Contagem de clientes	Alocação de equipamentos
Infraestrutura pública	310 clientes	45% do segmento de infraestrutura
Infraestrutura privada	260 clientes	55% do segmento de infraestrutura

Negócios agrícolas

O segmento de clientes agrícolas representa 15% do portfólio total de clientes do Alta Equipment Group.

• Total de clientes agrícolas: 425
• Concentração geográfica: Centro -Oeste dos Estados Unidos
• Tipos de equipamentos primários: tele -manipuladores, equipamentos de manuseio de material grande

Empresas de logística e transporte

O segmento de logística é responsável por 18% da base de clientes do Alta Equipment Group.

Sub-segmento de logística	Contagem de clientes	Investimento médio anual de equipamentos
Logística do armazém	220 clientes	$650,000
Empresas de transporte	180 clientes	$525,000

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: estrutura de custos

Aquisição de equipamentos e manutenção de estoque

No quarto trimestre 2023, os custos de aquisição de equipamentos do Alta Equipment Group totalizaram US $ 187,3 milhões. As despesas de manutenção de estoque para o ano fiscal de 2023 foram de aproximadamente US $ 42,5 milhões.

Categoria de custo	Despesa anual
Novos compras de equipamentos	US $ 187,3 milhões
Armazenamento de inventário	US $ 15,6 milhões
Manutenção do equipamento	US $ 26,9 milhões

Salários e treinamento de funcionários

A compensação total dos funcionários em 2023 atingiu US $ 124,7 milhões.

• Salários base: US $ 98,3 milhões
• Treinamento e desenvolvimento: US $ 5,4 milhões
• Benefícios e bônus: US $ 21 milhões

Despesas operacionais de instalação e concessionária

Os custos operacionais para instalações e concessionárias em 2023 foram de US $ 67,5 milhões.

Tipo de despesa	Custo anual
Alugar e arrendar	US $ 32,6 milhões
Utilitários	US $ 8,9 milhões
Manutenção e reparos	US $ 26 milhões

Despesas de marketing e vendas

Os custos de marketing e vendas de 2023 totalizaram US $ 22,8 milhões.

• Marketing Digital: US $ 7,5 milhões
• Publicidade tradicional: US $ 6,3 milhões
• Comissões da equipe de vendas: US $ 9 milhões

Investimentos de tecnologia e plataforma digital

Os investimentos em tecnologia para 2023 totalizaram US $ 16,2 milhões.

Área de investimento em tecnologia	Despesa
Desenvolvimento de software	US $ 6,7 milhões
Infraestrutura de TI	US $ 5,5 milhões
Segurança cibernética	US $ 4 milhões

Alta Equipment Group Inc. (ALTG) - Modelo de negócios: fluxos de receita

Taxas de aluguel de equipamentos

Para o ano fiscal de 2023, o Alta Equipment Group relatou receita de aluguel de equipamentos de US $ 228,4 milhões.

Categoria de aluguel	Receita ($ m)	Porcentagem de receita total de aluguel
Aluguel de equipamentos de construção	142.6	62.4%
Aluguel de equipamentos industriais	85.8	37.6%

Vendas de equipamentos novos e usados

Em 2023, a receita de vendas de equipamentos totalizou US $ 465,2 milhões.

Segmento de vendas de equipamentos	Receita ($ m)	Porcentagem de vendas totais
Vendas de novos equipamentos	312.4	67.2%
Vendas de equipamentos usados	152.8	32.8%

Taxas de serviço de manutenção e reparo

A receita de serviço para 2023 atingiu US $ 87,6 milhões.

• Serviços de manutenção preventiva: US $ 42,3 milhões
• Serviços de reparo e diagnóstico: US $ 45,3 milhões

Vendas de peças e componentes

A receita de vendas de peças em 2023 foi de US $ 76,5 milhões.

Categoria de peças	Receita ($ m)	Porcentagem da receita de peças
Peças de reposição OEM	52.4	68.5%
Componentes genéricos	24.1	31.5%

Financiamento de equipamentos e renda de leasing

O financiamento e a renda de leasing para 2023 foi de US $ 18,7 milhões.

Tipo de financiamento	Receita ($ m)	Porcentagem de receita de financiamento
Financiamento de equipamentos diretos	12.4	66.3%
Renda de arrendamento	6.3	33.7%

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Value Propositions

You're looking at how Alta Equipment Group Inc. (ALTG) keeps customers coming back, even when equipment sales slow down. Their value proposition centers on being the indispensable partner across the entire equipment lifecycle, not just the initial sale.

One-stop-shop for sales, rental, parts, and service support

The financial results from the third quarter of 2025 clearly show the breadth of this integrated model. While new and used equipment sales are the largest component, the recurring revenue streams from parts and service provide a crucial buffer when capital expenditure budgets tighten. For the third quarter ended September 30, 2025, total revenues hit $422.6 million.

Here's how that revenue was split across the core business areas, showing the depth of their one-stop-shop capability:

Revenue Source	Q3 2025 Revenue Amount	Percentage of Total Revenue
New and Used Equipment Sales	Approximately $211.1 million (Implied from segment data)	50% (Implied from source data)
Parts and Service (Product Support)	$141.7 million	34%
Rental Revenue	Approximately $48.4 million (Based on analyst estimate comparison)	Approximately 11% (Implied)
Master Distribution	Implied Remainder	3%

This mix means Alta Equipment Group Inc. isn't just reliant on big-ticket purchases; they are deeply embedded in the ongoing operational needs of their customers.

Minimized customer downtime via 24/7 service programs

The focus on product support is a key differentiator, offering higher-margin, sticky revenue. In Q3 2025, product support revenues grew year-over-year by 1.1% to reach $141.7 million, demonstrating customer reliance on their maintenance capabilities even during a revenue dip. Furthermore, the gross profit percentage for product support improved by 160 basis points year-over-year, landing at 47.2% for the quarter, which is definitely a sign of operational efficiency in service delivery.

This support structure is backed by a significant human capital investment:

• Access to over 1,500 expert technicians.
• Service gross profit percentage reached 60.1% in Q1 2025.
• Service gross profit percentage was 59.8% in Q2 2025.

The commitment to uptime is also reflected in fleet management; as part of optimizing returns, Alta Equipment Group Inc. reduced the original equipment cost of its rental fleet by nearly $50 million from a year ago as of Q2 2025, aligning supply better with demand.

Access to premium, industry-leading equipment brands

You get what you pay for, and Alta Equipment Group Inc. positions itself as the gateway to the best in the business. This value proposition is about trust and proven reliability in the equipment itself, which translates directly to customer productivity.

The company's core segments deal in premium material handling and construction equipment, ensuring customers have access to durable, high-performance machinery.

Turnkey fleet electrification solutions via Alta eMobility

This segment addresses the complex transition to zero-emission fleets, making the daunting process simple for the customer. Alta eMobility handles everything from the initial assessment of loads and routes to the execution of the plan, including charging infrastructure installation and software integration.

The service is supported by the same extensive network that supports traditional equipment:

• The maintenance and optimization arm relies on the network of over 1,500 expert technicians.
• They collaborate with prominent industry players like Battle Motors to offer electric and H2 trucks.

They guide fleets through a straightforward pathway to reduce Total Cost of Ownership (TCO) and increase profits through electrification.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Relationships

You're looking at how Alta Equipment Group Inc. keeps its customers locked in, and honestly, it's all about sticking around after the initial sale. The focus is definitely on being the go-to partner, not just a one-time seller.

Dedicated, long-term relationships focused on being a total solution partner

The strategy here is to embed Alta Equipment Group Inc. deep within the customer's operation, especially for those relying on heavy machinery for essential work. This is evident in the consistent demand seen in the Construction Equipment segment, which management noted is supported by federal and state DOT infrastructure projects. This type of work requires reliable, long-term equipment support, which feeds directly into the aftermarket side of the business. It's about providing the full lifecycle of support.

Account management for large fleet and infrastructure customers

For customers with large fleets, particularly those tied to government-funded infrastructure, the relationship is managed closely. The stability in the Construction Equipment segment is attributed to customers focusing on infrastructure-related projects, which drives consistent demand for heavy equipment and, by extension, ongoing service needs. This suggests dedicated account management is key to securing that recurring revenue stream from these large, stable customers.

Service-centric model to drive recurring, high-margin aftermarket business

The service and parts business, called Product Support, is the engine for high-margin, recurring revenue. You can see the focus on profitability in the service gross profit percentages reported through the first three quarters of 2025. While total revenues for the trailing twelve months ended in 2025 were reported at $1.82 Billion USD, the aftermarket segment is where the margin focus is clear. The company achieved a Service gross profit percentage of 60.1% in the first quarter of 2025. By the second quarter, this was 59.8%, showing a slight dip but still very strong profitability. The third quarter showed a Product support gross profit percentage of 47.2%, which is lower but still represents a significant portion of the business, with Product support revenues reaching $141.7 million for that quarter.

Here's a quick look at the service profitability trend through the first three quarters of 2025:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Service Gross Profit Percentage	60.1%	59.8%	47.2%
Product Support Revenues (Millions USD)	$138.1	Not explicitly stated as a standalone figure, but revenue was up modestly year-over-year	$141.7

This service revenue stream is what provides the resiliency when new and used equipment sales face headwinds, such as the year-over-year decline in Material Handling revenues in Q2 2025.

24-hours-a-day, 7-days-a-week service availability for critical repairs

The commitment to being a total solution partner means having service ready when customers need it most, especially with heavy equipment downtime being extremely costly. While a specific metric for 24/7 availability isn't published, the operational focus is clear through the emphasis on service profitability and the deployment of the rental fleet as weather improves for peak construction season. The expectation for critical repairs is that response times are minimized to keep customer projects moving. This service capability is a core part of the value proposition that supports the high gross profit percentages seen in the Product Support department.

The company is definitely prioritizing the aftermarket to stabilize results. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Channels

You're looking at how Alta Equipment Group Inc. gets its value proposition-equipment sales, rentals, parts, and service-to the customer. It's a physical and digital mix, heavy on boots-on-the-ground presence, which is key for heavy equipment.

The physical reach is substantial, built over decades. Alta Equipment Group Inc. has developed a branch network that includes over 85 total locations across Michigan, Illinois, Indiana, Ohio, Pennsylvania, Massachusetts, Maine, Connecticut, New Hampshire, Vermont, Rhode Island, New York, Virginia, Nevada, Florida, and the Canadian provinces of Ontario and Quebec as of late 2025.

This physical footprint is supported by a significant mobile response capability. The company maintains a mobile service fleet ready to deploy for on-site repairs and maintenance.

Here's a quick look at the scale of their physical service delivery assets:

• Physical dealership network of over 85 full-service branches.
• Mobile service fleet with over 700+ road service vehicles.
• Product support revenues for the third quarter ended September 30, 2025, totaled $141.7 million.

Direct sales teams are the human interface for equipment and product support contracts. While the exact headcount isn't public detail in the latest filings, the revenue generated by these activities is reflected in the segment results. The focus is on selling, renting, and providing parts and service support for various equipment categories.

The online component supports the physical network, primarily for parts ordering and equipment browsing. This digital channel is crucial for efficiency, especially for parts fulfillment, which contributes to the overall Product Support revenue stream.

You can see the breakdown of the primary revenue-generating segments that these channels support:

Segment/Revenue Type	Q3 2025 Revenue (in millions)	Channel Relevance
Construction Equipment and Master Distribution	$256.6 million	Equipment Sales/Rental via Dealerships and Direct Sales
Material Handling	$167.9 million	Equipment Sales/Rental via Dealerships and Direct Sales
Product Support Revenues	$141.7 million	Parts Ordering and Mobile/Branch Service Fleets

The online platforms facilitate access to their broad product portfolio, which includes lift trucks, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes, aerial work platforms, and paving and asphalt equipment. The digital channel helps customers browse inventory and secure necessary service support contracts.

The service aspect, heavily reliant on the mobile fleet and branches, shows a service gross profit percentage of 47.2% for the third quarter of 2025. That number tells you how effectively the service channel is converting activity into profit.

Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Customer Segments

You're looking at the customer base for Alta Equipment Group Inc. as of late 2025, grounded in their Q3 2025 performance figures. The company serves distinct groups through its integrated dealership platform across North America.

Heavy construction contractors focused on federal/state infrastructure projects represent a core group, particularly within the Construction Equipment segment. This segment, combined with Master Distribution, generated revenues of $256.6 million in the third quarter of 2025. Management noted strong demand from long-term, fully funded projects in key markets like Florida and Michigan, where the Florida DOT and federal government funding drive activity. October 2025 alone saw construction equipment sales top $75 million, which accounted for nearly 60% of the entire equipment sales for Q3.

Industrial and logistics companies needing material handling equipment form the other major equipment sales category. The Material Handling segment recorded revenues of $167.9 million for the third quarter of 2025. While this segment saw a year-over-year revenue decrease of $1.0 million in Q3, the company maintained a backlog in material handling exceeding $100 million, offering visibility into future quarters.

The aggregate, mining, and environmental processing industries are served through the Construction Equipment segment. This customer base, alongside infrastructure contractors, is critical to the equipment sales performance. The company is strategically focused on its core dealership operations following the divestiture of its Dock and Door business for $6.4 million in August 2025.

For customers requiring equipment rental, the dynamic shifted in 2025. Rental revenues were down $5.3 million year-over-year in Q3 2025, reflecting a strategic decision to reduce the size of the rent-to-sell fleet to enhance earnings quality. This optimization effort contributed to the gross book value of the rental fleet being down near $30 million year-over-year.

Here's a quick look at the revenue composition for Q3 2025:

Revenue Category	Q3 2025 Revenue Amount	Year-over-Year Change
Total Revenues	$422.6 million	Decreased $26.2 million
Material Handling Revenues	$167.9 million	Decreased $1.0 million
Construction Equipment & Master Distribution Revenues (Combined)	$256.6 million	Decreased $23.9 million
Product Support Revenues	$141.7 million	Increased 1.1%

The company's focus on operational efficiency, evidenced by Selling, General and Administrative expenses (SG&A) being down approximately $25 million year-to-date in 2025, supports serving these segments effectively. The updated full-year 2025 Adjusted EBITDA guidance stands between $168.0 million and $172.0 million.

Key customer-facing operational metrics include:

• Product support gross profit percentage reached 47.2% in Q3 2025.
• The company operates over 80 total locations across numerous US states and Canadian provinces.
• The company is focused on driving market share in warehousing related product categories within the Material Handling segment.
• Customers in Q3 2025 appeared to push capital spending into Q4, awaiting clarity on interest rates and tax incentives under the One Big Beautiful Bill Act.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Alta Equipment Group Inc. (ALTG)'s operations as of late 2025. These are the costs you need to watch closely to understand their margin profile.

High cost of revenue for new and used equipment and parts inventory represents a significant portion of the outflow. For the third quarter of 2025, the total cost of revenues was reported at $304.8 million, which was a decrease of $19.4 million year-over-year. This cost is directly tied to the inventory that Alta moves through its sales and rental channels.

Personnel costs are substantial given the specialized nature of the business. You are supporting a workforce that includes 1,300+ specialized technicians and sales staff. These are the people who service the equipment and drive the sales engine.

Selling, General, and Administrative (SG&A) expenses show a clear trend of cost control initiatives taking hold. For the second quarter of 2025 year-to-date, expense and inventory optimization cut SG&A by over $20 million. More recently, for the third quarter of 2025, SG&A expenses decreased by $4.7 million year-over-year.

Financing costs are a structural component of the business model, particularly due to the large asset base. You have interest expense on floor plan financing and senior indebtedness. The impact of financing costs is being viewed through the lens of new legislation; for instance, the enactment of the One Big Beautiful Bill Act (OBBBA) changed interest expense limitation rules, positioning Alta Equipment Group Inc. (ALTG) in a taxable loss situation as of Q3 2025.

Here's a quick look at some key Q3 2025 financial results that frame these costs:

Metric	Value (Q3 2025)
Total Revenues	$422.6 million
Cost of Revenues	$304.8 million
SG&A Expenses (YoY Change)	Decreased by $4.7 million
Product Support Revenues	$141.7 million
Adjusted EBITDA	$41.7 million

The cost structure is also influenced by inventory management, as seen in the strategic actions taken:

• Reduced the original equipment cost of the rental fleet by nearly $50 million from a year ago as of Q2 2025.
• Divestiture of the Dock and Door business for $6.4 million in Q3 2025.
• Divestiture of the aerial fleet rental business in Chicagoland for $18.0 million in cash at closing as of Q1 2025.

To be fair, the cost of revenue is inherently high because the core business is selling and servicing high-value equipment. Finance: draft 13-week cash view by Friday.

Alta Equipment Group Inc. (ALTG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Alta Equipment Group Inc. brings in money right now, late in 2025. It's a mix of big upfront sales and steadier after-market work.

New and Used Equipment Sales (largest top-line component)

Equipment sales, both new and used, form the biggest chunk of Alta Equipment Group Inc.'s total revenue. This stream is cyclical, tied closely to customer capital expenditure budgets, but infrastructure spending provides a floor. For the second quarter ended June 30, 2025, new and used equipment revenues hit $265.6 million. The Construction Equipment segment, which heavily relies on these sales, represented 57% of total revenue in the third quarter of 2025.

Here's how the revenue broke down by segment for the third quarter ending September 30, 2025:

Segment	Q3 2025 Revenue (in millions)	Percentage of Total Revenue
Construction Equipment and Master Distribution (Combined)	$256.6 million	60%
Material Handling	$167.9 million	40%

The total revenue for the third quarter of 2025 was $422.6 million.

Product Support Revenue (Parts and Service), a stable, high-margin stream

This is the reliable revenue stream that helps smooth out the ups and downs of equipment sales. Product support, which covers parts and service, is known for its higher margins. In the third quarter of 2025, product support revenues actually increased by 1.1% year over year, reaching $141.7 million. Furthermore, the company managed to improve the gross profit percentage for product support by 160 basis points to 47.2% for that quarter. This shows effective operational management even when overall equipment sales are soft.

Key performance indicators for this stream in Q3 2025 include:

• Product Support Revenues: $141.7 million
• Product Support Gross Profit Percentage: 47.2%
• Year-over-year Product Support Revenue Change: 1.1% increase

Equipment Rental Revenue from the large rental fleet

Alta Equipment Group Inc. maintains a substantial rental fleet, providing equipment on a temporary basis to customers. This stream supports the core business by keeping equipment utilized and generating cash flow. To improve returns on invested capital, the company actively manages fleet size. For instance, the original equipment cost of the rental fleet was reduced by nearly $50 million compared to the previous year as of the second quarter of 2025, which impacted rental revenues as part of a deliberate fleet optimization strategy.

Full-year 2025 Adjusted EBITDA guidance is between $168.0 million and $172.0 million

Management has narrowed its full-year 2025 financial outlook. The updated guidance for Adjusted EBITDA for the full year 2025 is set in the range between $168.0 million and $172.0 million.