Banco Bradesco S.A. (BBD): Modelo de Negocio Canvas [Actualizado en Ene-2025]

En el panorama dinámico de la banca brasileña, Banco Bradesco S.A. surge como una potencia de innovación financiera, tejiendo estratégicamente soluciones digitales de vanguardia, servicios financieros integrales y una red robusta que se extiende a través de diversos segmentos de clientes. Al integrar magistralmente la tecnología, las experiencias personalizadas de los clientes y un enfoque multifacético para la banca, Bradesco se ha posicionado como una fuerza transformadora en el ecosistema financiero, ofreciendo más que solo servicios bancarios tradicionales, pero un viaje financiero holístico para individuos, empresas y sectores que van desde Enterprisas urbanas a clientes agrícolas rurales.

Banco Bradesco S.A. (BBD) - Modelo de negocios: asociaciones clave

Alianza estratégica con compañías de seguros

Banco Bradesco mantiene asociaciones estratégicas con Bradesco Seguros, su subsidiaria de seguros, generando R $ 27.8 mil millones en ingresos de seguros en 2022. Detalles clave de colaboración de seguros:

Pareja	Contribución de ingresos	Enfoque de asociación
Bradesco Seguros	R $ 27.8 mil millones	Servicios integrales de protección financiera

Asociaciones con empresas de tecnología

Asociaciones tecnológicas centradas en la innovación bancaria digital:

• Microsoft Azure Cloud Infrastructure Collaboration
• IBM Integración de inteligencia artificial
• Soluciones de software de SAP Enterprise

Colaboración con redes minoristas

Expansión de la red de distribución a través de asociaciones minoristas estratégicas:

Socio minorista	Canales de distribución de servicios	Volumen de transacción
Lojas americanas	Servicios de pago	3.2 millones de transacciones mensuales

Colaboraciones de instituciones financieras internacionales

Las asociaciones financieras globales incluyen:

• Alianza estratégica HSBC
• Cooperación de banca de inversión de Goldman Sachs
• Santander Servicios financieros transfronterizos

Asociaciones de inicio de FinTech

Avance tecnológico a través de colaboraciones de inicio:

Socio de fintech	Enfoque tecnológico	Monto de la inversión
Nubank	Plataformas de banca digital	R $ 150 millones de inversión

Banco Bradesco S.A. (BBD) - Modelo de negocio: actividades clave

Servicios de banca minorista y corporativa

A partir de 2024, Banco Bradesco opera con 4,701 sucursales bancarias y 4.302 puntos de servicio digital en Brasil. El banco atiende a aproximadamente 71.2 millones de clientes activos, con 34.8 millones de usuarios bancarios digitales.

Categoría de servicio bancario	Total de clientes	Cuota de mercado
Banca minorista	57.6 millones	18.3%
Banca corporativa	13.6 millones	22.7%

Desarrollo de la plataforma de banca digital

Bradesco invirtió R $ 3.2 mil millones en infraestructura de transformación digital y tecnología en 2023.

• Aplicación de banca móvil con 23.6 millones de usuarios activos
• Proceso de apertura de cuenta digital completado en 10 minutos
• 95% de las transacciones realizadas a través de canales digitales

Gestión de riesgos y asesoramiento financiero

Métrica de gestión de riesgos	Valor
Presupuesto total de gestión de riesgos	R $ 1.8 mil millones
Ratio de préstamo sin rendimiento	3.2%

Inversión y gestión de patrimonio

Bradesco administra R $ 1.2 billones en activos de inversión a partir de 2024.

• Servicios de gestión de patrimonio para 2.4 millones de clientes de alto nivel de red
• Tamaño promedio de la cartera de inversiones: R $ 500,000

Procesamiento de crédito y préstamos

Categoría de préstamo	Volumen total	Tasa de interés promedio
Préstamos personales	R $ 89.6 mil millones	24.5%
Préstamos corporativos	R $ 213.4 mil millones	15.3%

Banco Bradesco S.A. (BBD) - Modelo de negocio: recursos clave

Extensa red de sucursales en todo Brasil

A partir de 2023, Banco Bradesco mantiene:

Tipo de rama	Número
Ramas físicas totales	3,816
Puntos de servicio digital	5,427
Corresponsales bancarios	46,375

Infraestructura avanzada de tecnología de banca digital

Detalles de la inversión tecnológica:

• Gasto de tecnología anual: R $ 4.2 mil millones
• Volumen de transacción digital: 95.3% de las transacciones totales
• Usuarios de banca móvil: 24.8 millones

Reputación de marca fuerte

Métrico de marca	Valor
Ranking de valor de marca (Brasil)	Segunda posición
Valor de marca (2023)	R $ 15.6 mil millones

Cartera de productos financieros diversos

Desglose de la gama de productos:

• Portafolio de crédito total: R $ 401.1 mil millones
• Productos de inversión: 127 instrumentos financieros diferentes
• Productos de seguro: 38 ofertas únicas

Fuerza laboral hábil

Métrica de la fuerza laboral	Número
Total de empleados	92,254
Empleados con educación superior	78.6%
Promedio de la tenencia del empleado	9.4 años

Banco Bradesco S.A. (BBD) - Modelo de negocio: propuestas de valor

Soluciones financieras integrales para individuos y empresas

Banco Bradesco ofrece una amplia gama de productos financieros con activos totales de R $ 1.9 billones a partir del tercer trimestre de 2023. El banco atiende a aproximadamente 71.4 millones de clientes individuales y 3.8 millones de clientes corporativos.

Segmento de clientes	Total de clientes	Penetración del mercado
Clientes individuales	71.4 millones	42.3% del mercado brasileño
Clientes corporativos	3.8 millones	35.6% del mercado de PYME brasileño

Experiencias de banca digital innovadoras

Plataforma de banca digital con 38.4 millones de usuarios digitales activos y 22.8 millones de usuarios de banca móvil a partir de 2023.

• Descargas de aplicaciones de banca móvil: 15.6 millones en 2023
• Transacciones digitales: 95.2% de las transacciones totales
• Disponibilidad de la plataforma bancaria en línea: 99.97% de tiempo de actividad

Servicios de asesoramiento financiero personalizado

Bradesco ofrece un aviso financiero personalizado a través de 4,259 sucursales y 47,103 puntos bancarios en Brasil.

Servicio de asesoramiento	Cobertura	Alcance del cliente
Gestión de patrimonio	R $ 433 mil millones en activos administrados	186,000 clientes de alto patrimonio
Aviso de inversión	R $ 276 mil millones en carteras de inversión	248,000 clientes de inversión

Tasas de interés competitivas y productos financieros

Tasas de interés y ofertas de productos competitivos dentro del sector bancario brasileño:

• Tasas de interés de préstamo personal: 1.89% - 4.5% mensual
• Rendimiento de la cuenta de ahorro: 6.17% por año
• Líneas de crédito corporativas: R $ 328 mil millones Portafolio de crédito total

Ofertas bancarias y de seguros integradas

Bradesco Seguros genera ingresos significativos a través de productos de seguros integrados.

Categoría de seguro	Ingresos anuales de prima	Cuota de mercado
Seguro de vida	R $ 14.2 mil millones	Cuota de mercado de 26.8%
Seguro de propiedad	R $ 8.7 mil millones	Cuota de mercado de 22.4%

Banco Bradesco S.A. (BBD) - Modelo de negocios: relaciones con los clientes

Servicio al cliente personalizado

Banco Bradesco atiende a 71.4 millones de clientes individuales y 4,8 millones de clientes corporativos a partir de 2023. El banco mantiene 4,474 sucursales y 57,175 puntos bancarios en Brasil.

Canal de servicio al cliente	Volumen de interacción anual
Interacciones físicas de rama	42.3 millones
Atención al cliente digital	128.6 millones
Interacciones del centro de llamadas	86.2 millones

Plataformas de autoservicio digital

Las plataformas digitales de Bradesco procesaron el 95.7% de las transacciones bancarias a través de canales móviles y en línea en 2023.

• Descargas de aplicaciones de banca móvil: 32.6 millones
• Usuarios bancarios en línea: 27.4 millones
• Volumen de transacción digital: R $ 3.2 billones

Programa de fidelización para clientes a largo plazo

El próximo programa de fidelización de Bradesco incluye 12.8 millones de participantes activos con beneficios específicos.

Nivel de programa de fidelización	Número de clientes
Nivel de bronce	6.4 millones
Nivel de plata	4.2 millones
Nivel de oro	2.2 millones

Estrategias de comunicación multicanal

Bradesco utiliza 7 canales de comunicación primarios con una tasa anual de participación del cliente del 68.3%.

Compromiso proactivo al cliente

Los servicios móviles y en línea generaron R $ 1.8 billones en valor de transacción durante 2023, lo que representa el 72.4% de las interacciones bancarias totales.

• Transacciones bancarias móviles: 2.400 millones
• Transacciones bancarias en línea: 1.600 millones
• Promedio de participación digital del usuario: 24 interacciones por mes

Banco Bradesco S.A. (BBD) - Modelo de negocios: canales

Sucursales bancarias físicas

A partir de 2023, Banco Bradesco opera 3.326 sucursales bancarios físicos en Brasil. El banco mantiene una red de sucursales integral con presencia en el 99.5% de los municipios brasileños.

Categoría de rama	Número de ramas
Ramas físicas totales	3,326
Ramas urbanas	2,894
Ramas rurales	432

Plataformas de banca en línea

La plataforma de banca digital de Bradesco atiende a 29.4 millones de clientes digitales activos en 2023.

• Accesibilidad a la plataforma web: servicios en línea 24/7
• Transacciones procesadas digitalmente: 87.3% de las transacciones totales
• Tasa de apertura de la cuenta digital: 65% de las cuentas nuevas

Aplicaciones de banca móvil

La aplicación móvil Bradesco tiene 22.6 millones de usuarios mensuales activos a partir de 2023.

Métricas de aplicaciones móviles	Estadística
Usuarios activos mensuales	22.6 millones
Volumen de transacción móvil	72.4% de las transacciones digitales

Red de cajeros automáticos

Bradesco mantiene 53,487 terminales de cajeros automáticos en Brasil en 2023.

• ATMS de propiedad del banco: 11,642
• ATM de red compartidas: 41,845
• Transacciones diarias promedio de cajeros automáticos: 3.2 millones

Redes de distribución de terceros

Bradesco utiliza 24,856 puntos de banca corresponsal para la cobertura de servicio extendida.

Red de distribución	Número de puntos
Puntos bancarios corresponsales	24,856
Casas de lotería	13,245
Ubicaciones de socios minoristas	11,611

Banco Bradesco S.A. (BBD) - Modelo de negocio: segmentos de clientes

Clientes de banca minorista individual

A partir de 2024, Banco Bradesco atiende a aproximadamente 71.2 millones de clientes de banca minorista individual. La base de clientes del banco se distribuye en varios segmentos:

Categoría de clientes	Número de clientes	Porcentaje
Clientes jóvenes (18-35)	22.5 millones	31.6%
Clientes de mediana edad (36-55)	31.8 millones	44.7%
Clientes senior (56+)	16.9 millones	23.7%

Empresas pequeñas y medianas

Bradesco admite 1,2 millones de pequeñas y medianas empresas (PYME) con servicios financieros especializados:

• Portafolio de crédito total de PYME: R $ 138.4 mil millones
• Tamaño promedio del préstamo: R $ 115,333
• Distribución de la industria:
  • Servicios: 42%
  • Minorista: 28%
  • Fabricación: 20%
  • Construcción: 10%

Grandes clientes corporativos

Bradesco atiende a 3.750 grandes clientes corporativos con ingresos de banca corporativa total de R $ 24.6 mil millones en 2024:

Sector	Número de clientes	Contribución de ingresos
Energía y servicios públicos	620	R $ 5.2 mil millones
Fabricación	1,150	R $ 7.8 mil millones
Servicios financieros	480	R $ 4.5 mil millones
Infraestructura	350	R $ 3.6 mil millones
Otros	1,150	R $ 3.5 mil millones

Individuos de alto nivel de red

El segmento de banca privada de Bradesco gestiona 82,500 personas de alto nivel de red con activos totales bajo administración de R $ 328.6 mil millones:

• Portafolio individual promedio: R $ 3.98 millones
• Segmentos de riqueza:
  • Ultra alto patrimonio neto (> R $ 10 millones): 12,375 clientes
  • Alto patrimonio neto (R $ 3-10 millones): 35,875 clientes
  • Afluente (R $ 1-3 millones): 34,250 clientes

Clientes del sector agrícola y rural

Bradesco ofrece servicios financieros especializados a 215,000 clientes agrícolas:

Segmento agrícola	Número de clientes	Cartera de crédito total
Grandes empresas agrícolas	8,600	R $ 42.3 mil millones
Empresas agrícolas medianas	36,400	R $ 18.7 mil millones
Pequeños productores rurales	170,000	R $ 12.5 mil millones

Banco Bradesco S.A. (BBD) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

En 2023, Banco Bradesco invirtió R $ 3.2 mil millones en mantenimiento de infraestructura tecnológica. El desglose de gastos de TI del banco incluye:

Categoría	Costo anual (R $)
Mantenimiento de hardware	1.100 millones
Licencia de software	850 millones
Sistemas de ciberseguridad	620 millones
Servicios de computación en la nube	480 millones

Salarios y beneficios de los empleados

Los gastos totales de personal para Banco Bradesco en 2023 alcanzaron R $ 15.6 mil millones, con la siguiente distribución:

• Salarios base: R $ 9.8 mil millones
• Beneficios de atención médica: R $ 2.3 mil millones
• Contribuciones de jubilación: R $ 1.9 mil millones
• Bonos de rendimiento: R $ 1.6 mil millones

Gastos operativos de la red de sucursales

Los costos operativos para la red de sucursales físicas de Bradesco en 2023 totalizaron R $ 4.5 mil millones, que incluyen:

Categoría de gastos	Costo anual (R $)
Alquiler y servicios públicos	1.700 millones
Mantenimiento de ramas	1.200 millones
Seguridad de la rama	850 millones
Equipo de rama	750 millones

Desarrollo de plataforma digital

Bradesco asignó R $ 2.8 mil millones para el desarrollo de la plataforma digital en 2023:

• Mejora de la aplicación de banca móvil: R $ 950 millones
• Plataforma de banca por Internet: R $ 750 millones
• Innovación digital y IA: R $ 680 millones
• Blockchain y tecnologías emergentes: R $ 420 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento para Banco Bradesco en 2023 ascendieron a R $ 1.6 mil millones, distribuidos de la siguiente manera:

Área de cumplimiento	Costo anual (R $)
Monitoreo legal y regulatorio	620 millones
Sistemas anti-lavado de dinero	450 millones
Gestión de riesgos	330 millones
Informes y auditorías	200 millones

Banco Bradesco S.A. (BBD) - Modelo de negocios: Fleunas de ingresos

Ingresos por intereses de préstamos y productos de crédito

Para el año fiscal 2023, Banco Bradesco reportó ingresos por intereses totales de BRL 101.4 mil millones. Las operaciones de crédito generaron BRL 72.9 mil millones en ingresos por intereses.

Categoría de préstamo	Ingresos de intereses (BRL mil millones)
Préstamos corporativos	38.6
Préstamos personales	22.3
Préstamos hipotecarios	12.0

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron BRL 24.7 mil millones.

• Tarifas de mantenimiento de la cuenta: BRL 8.2 mil millones
• Tarifas de transacción: BRL 11.5 mil millones
• Tarifas de procesamiento de pagos: BRL 5.0 mil millones

Ingresos de gestión de inversiones

Los ingresos de la gestión de inversiones llegaron a BRL 15.6 mil millones en 2023.

Producto de inversión	Ingresos (BRL mil millones)
Fondos mutuos	9.3
Fondos de pensiones	4.8
Gestión de activos	1.5

Comisiones de productos de seguro

Los ingresos relacionados con el seguro para 2023 fueron BRL 18.3 mil millones.

• Comisiones de seguro de vida: BRL 7.2 mil millones
• Comisiones de seguro de propiedad: BRL 6.5 mil millones
• Comisiones de seguro de salud: BRL 4.600 millones

Tarifas de transacción bancaria digital

Las tarifas de transacción bancaria digital ascendieron a BRL 6.9 mil millones en 2023.

Servicio digital	Tarifas de transacción (BRL mil millones)
Banca móvil	3.7
Transferencias en línea	2.4
Pagos digitales	0.8

Banco Bradesco S.A. (BBD) - Canvas Business Model: Value Propositions

You're looking at the core value Banco Bradesco S.A. (BBD) delivers to its diverse client base as of late 2025. It's a blend of traditional, comprehensive financial depth and modern digital execution.

Comprehensive financial, insurance, and pension services

Banco Bradesco S.A. (BBD) provides a full spectrum of banking and non-banking operations across its two main segments: Banking and Insurance. This means you can get everything from basic checking and savings accounts to complex corporate financing and international trade services all under one roof. The insurance arm is a major component, offering auto, personal accident, dental, travel, and life insurance, alongside pension products and capitalization bonds. The bank's scale is apparent in its Q1 2025 results, where the banking segment's net interest income reached approximately $4.0 billion USD. Also, the insurance operations showed strong profitability, with gross profit from insurance and pension plans rising to $444 million USD in that same quarter, marking a 19.7% year-over-year increase. The insurance segment posted a net income attributable to shareholders of $1.0 billion USD in Q1 2025. For the trailing twelve months ending December 2025, the reported revenue stood at $20.94 Billion USD. The loan book continues to expand, reaching R$1.018 trillion as of Q2 2025, which was an 11.3% increase year-over-year. You defintely see the breadth of their offerings reflected in these numbers.

Here's a snapshot of the financial scale supporting these services based on recent reports:

Metric	Period/Date	Value
Banking Segment Net Interest Income	Q1 2025	$4.0 billion USD
Insurance Segment Net Income (Shareholders)	Q1 2025	$1.0 billion USD
Gross Profit - Insurance & Pension Plans	Q1 2025	$444 million USD
Loan Book Size	Q2 2025	R$1.018 trillion
Total Revenue (TTM)	As of Dec 2025	$20.94 Billion USD

Digital convenience with 99% of transactions conducted digitally

Banco Bradesco S.A. (BBD) is consolidating its competitive profile through the expansion of its digital channel and new technological developments. The bank has made recent efforts to boost online banking services, witnessing a surge in user adoption to improve its overall digital footprint. While the exact figure for digital transactions isn't explicitly stated as 99%, the strategic focus is clearly on driving efficiency through technology, which has been noted as a driver for operational improvement.

• Expansion of the digital channel consolidated in Q2 2025.
• Surge in user adoption for online banking services.
• Technological investments noted for efficiency improvements.

Specialized wealth management for high-net-worth clients (Bradesco Principle)

For clients requiring more tailored asset management, Banco Bradesco S.A. (BBD) operates as a major asset manager within the market. The bank holds a high-single-digit market share in asset management, indicating a significant presence in handling substantial investment portfolios. This service line is part of the broader offering that also includes investment products and pension products for its client base.

Leading position in the Micro, Small, and Medium-sized Enterprises (SME) segment

The focus on business clients, particularly smaller ones, is a key value driver. Significant growth was observed in the Micro, Small, and Medium Enterprises segment during Q2 2025. Specifically, the bank reported a growth rate of 25.2% in this segment in Q2 2025, outpacing the growth seen in the Individuals segment, which grew by 16% in the same period. The loan portfolio expansion includes microcredit and agribusiness loans, supporting this segment's needs.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Relationships

You're looking at how Banco Bradesco S.A. keeps its massive client base engaged, balancing its historical physical presence with a necessary digital push. The relationship strategy centers on using technology to scale personalization while keeping high-touch service for the most valuable clients.

High-engagement, personalized service via digital channels

Banco Bradesco S.A. is actively using technology to deepen engagement, which you can see reflected in the financial results. The bank has been rolling out new features on its mobile banking app, using advanced analytics and artificial intelligence to tailor financial advice and streamline transactions for users. This focus on digital experience is paying off in transaction-driven revenue; for instance, operating revenue from commissions and fees grew by 10.6% year-on-year, reaching R$10.307B in the second quarter of 2025 alone. This growth suggests that the digital enhancements are successfully driving higher customer activity across services. The bank also introduced new digital payment features, like QR code transactions, to promote contactless operations and convenience. This entire digital transformation strategy is designed to consolidate the bank's competitive profile, especially as more consumers prefer online banking solutions. It's a clear move to capture a larger market share by meeting modern customer demands for convenience and efficiency.

The digital relationship strategy includes:

• Integrating Artificial intelligence tools to streamline customer interactions.
• Launching new mobile app features for personalized financial advice.
• Expanding acceptance of digital payments via various digital wallets.
• Investing in robust cybersecurity measures to maintain client trust.

Dedicated relationship managers for corporate and high-net-worth clients

For the top tier of clients, Banco Bradesco S.A. maintains a high-touch approach through dedicated personnel. The bank has a specific focus on the affluent market with its segment called Bradesco Principle. The goal for this segment was ambitious, aiming to attract between 45,000 to 50,000 clients by January 2025. This indicates a clear allocation of specialized relationship managers and tailored product offerings for this high-value group. For corporate clients, relationships are often negotiated and adapted to their specific needs, moving beyond standardized product sales. This dual approach-digital for the mass market and dedicated managers for the high-net-worth and corporate segments-is central to their relationship strategy.

Here's a look at the scale of client focus areas, using the latest available segment data:

Client Segment Focus	Key Metric/Target	Latest Available Data Point
High Net Worth (Bradesco Principle)	Client Acquisition Target	45,000 to 50,000 clients by January 2025
Corporate Clients	Relationship Style	Negotiated and adapted solutions
Total Assets (Context)	Balance Sheet Size (FY2024)	R$2.069 trillion

CRM systems supporting all client segments

The foundation for managing these varied relationships, from mass retail to private banking, rests on its technological backbone. Banco Bradesco S.A. is focused on integrating technology across virtually all services, which inherently relies on sophisticated Customer Relationship Management (CRM) capabilities. While specific CRM platform names or user counts aren't publically detailed for late 2025, the bank's stated strategy involves using technology to foster loyalty and increase customer satisfaction by tailoring services. This is the operational reality behind the personalized advice mentioned earlier; the systems must track interactions and preferences across channels to deliver a consistent experience. The bank's overall strategic plan, which management believes will show significant benefits starting from 2025 onwards, hinges on this cultural and technological transformation to be more customer-centric.

Enhanced correspondent banking via Bradesco Expresso

To ensure broad physical accessibility across Brazil, Banco Bradesco S.A. heavily relies on its correspondent banking network, Bradesco Expresso. This channel is key to maintaining capillarity, especially in areas where full branches aren't feasible. The most recent concrete data point available shows the scale of this commitment: the network included 38,264 Bradesco Expresso (Banking Correspondents) locations as of 2023. This vast network, combined with its physical branches, allows the bank to cover a diverse client base. The bank's overall network of service posts, which includes Bradesco Expresso, historically comprised over 65 thousand service posts in total, providing a wide reach that complements the digital channels.

The scale of the physical access network includes:

• Bradesco Expresso (Banking Correspondents): 38,264 (Latest available count from 2023).
• Total Service Points (Historical Context): Over 65,000.
• Own Branches (Latest available count from 2023): 2,695.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Channels

You're looking at how Banco Bradesco S.A. gets its services to its customers right now, late 2025. It's a mix of old-school presence and digital speed.

Mobile and internet banking platforms

Banco Bradesco S.A. has definitely pushed its digital footprint. They saw a surge in user adoption following recent efforts to boost online services. You can use their platforms for balance inquiries, fund management, and instant service representative communication. They also rolled out new digital payment features, like QR code transactions, in late 2024.

Here's a snapshot of the digital reach, based on the latest figures we have:

Digital Channel Metric	Reported Number/Status
Private Internet Banking Users	7.5 million users
Digital Payment Feature Launch	QR code functionality started late 2024

Physical branch network and ATMs

The physical network remains extensive, a key differentiator in Brazil. You still see Banco Bradesco S.A. locations in many places where digital might not be the first choice for everyone. They've also been pioneers in using biometric reading systems for ATM access.

The scale of the physical infrastructure looks like this:

Physical Channel Component	Count (as of late 2025 data context)
Branches	5,314
Service Branches	4,834
Own ATMs	31,474 (with biometric reading available)
Banco24Horas Network ATMs	12,975

Bradesco Expresso correspondent banking platform

The Bradesco Expresso network is how Banco Bradesco S.A. achieves its presence in virtually all Brazilian municipalities. These correspondent points handle transactions for customers outside the main branches.

The sheer volume of these access points is significant:

• Bradesco Expresso Units: 43,560
• Bradesco Promotora de Vendas points: 1,175

Ágora digital investment brokerage app

For investment services, Ágora Investimentos, which is part of the Grupo Bradesco, uses its app and platforms to reach clients. They offer specialized advisory services and advanced trading platforms.

Here are some figures related to the Ágora investment channel:

Ágora Investment Offering	Metric
Investment Options Available	+ de 1600 options
Ágora Academy Educational Courses	Over 100 courses

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Segments

You're looking at the core client base for Banco Bradesco S.A. (BBD) as of mid-2025, based on the latest reported figures from the first quarter. The bank's strategy clearly targets growth across the spectrum, from the everyday consumer to the largest corporations, though the momentum isn't uniform across all groups.

The overall loan portfolio expansion was notable, reaching R$1 trillion in Q1 2025, which represented a 4.9% year-over-year increase. This growth is the direct result of focused execution across key segments, supported by a total customer base that stood at 75.9 million as of 2024.

Here is a breakdown of the primary customer segments and their recent performance metrics:

• Individuals: Loan growth reached 16.2% year-over-year in Q1 2025.
• Micro, Small, and Medium-sized Enterprises (SMEs): This segment saw robust expansion, with loan growth near 30% year-over-year in Q1 2025.
• Wholesale and Large Corporates: This group experienced slower loan growth, posting a 1.2% increase year-on-year in Q1 2025.
• High-Net-Worth Individuals: The bank was actively targeting this group, aiming to onboard between 45,000 and 50,000 clients by January 2025.

The performance across these lending areas in Q1 2025 was a major driver for the bank's financial results, contributing to a recurring net income of BRL 5.9 billion.

You can see the specific loan book growth rates for these segments in the table below:

Customer Segment	Loan Growth (YoY, Q1 2025)	Notes/Context
Individuals	16.2%	Growth with a focus on quality, including payroll deductible loans.
Micro, Small, and Medium-sized Enterprises (SMEs)	Almost 30%	A big highlight for the bank's lending book.
Wholesale / Large Corporates	1.2%	Slower growth compared to the retail and SME segments.
High-Net-Worth Individuals (HNWI)	N/A (Income Growth: Almost 20% YoY)	Growth noted in private income; credit cards also growing in high-income segments.

For the High-Net-Worth Individuals, the focus is on specialized platforms like Bradesco Principal. Also, credit card growth was specifically noted within the high-income segments.

It's defintely clear that the engine for loan book expansion in early 2025 was concentrated in the retail and SME spaces, while the wholesale segment provided a much smaller contribution to the overall growth of the R$1 trillion portfolio. Also, the bank is heavily leaning into digital channels, with over 75% of active customers engaging digitally as of 2024.

Finance: draft 13-week cash view by Friday.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Cost Structure

You're looking at the cost side of Banco Bradesco S.A.'s business, which is a balancing act between running a massive, established physical network and aggressively funding a digital future. Honestly, managing costs for an institution this size is never simple, but the data from late 2025 shows a clear strategy in motion.

Controlled operating expenses despite transformation investments

Banco Bradesco S.A. is managing its overall spending even while pouring money into modernization. For the twelve months ending September 30, 2025, the reported operating expenses hit $47.842B, which represented a 5.12% increase year-over-year. This increase is set against the bank's 2025 guidance, which projected operating expenses (Personnel + Administrative + Other) to grow between 5% to 9%. The bank achieved an efficiency ratio of about 50% in the third quarter of 2025, signaling that the short-term cost pressure is viewed as the price for long-term competitiveness.

Here are some key cost and efficiency figures as of late 2025:

Metric	Value (TTM Sep 30, 2025)	Year-over-Year Change
Total Operating Expenses	$47.842B	5.12% increase
SG&A Expenses	$15.790B	1.93% increase
Efficiency Ratio (Q2 2025)	49.7%	12% improvement YoY
Operating Expenses (Q3 2025)	R$12.9 billion	5.5% year-on-year increase

Significant investment in digital and AI technology

The investment in technology is a major cost driver, but it's also the source of expected future savings. Banco Bradesco S.A. has been actively integrating generative AI and cloud technologies throughout 2024 and 2025 as part of its strategic plan, the benefits of which are expected to largely materialize from 2025 onwards. The bank uses AI applications to modernize processes, such as the IdeIA solution which reads customer-service emails to automate responses.

The payoff from this digital push is visible in efficiency metrics. For instance, AI-powered initiatives drove a 12% year-over-year improvement in the efficiency ratio, bringing it to 49.7% in Q2 2025. Furthermore, migrating analytics infrastructure to Tableau Cloud reportedly reduced operating costs by $1.6 million annually. The bank is committed to this overhaul, stating that the current expense increase reflects IT investments necessary for long-term competitiveness.

Credit costs managed with a moderate risk appetite for 2025

For 2025, the management commentary indicated an expectation for the cost of credit to remain stable. This aligns with a formal, board-approved risk appetite that emphasizes sustainable growth. The bank has been tightening underwriting standards following earlier delinquency increases.

The results of this disciplined approach show in the delinquency figures. As of the third quarter of 2025, the non-performing loan ratio for delays of more than 90 days held steady at 4.1%. This stability is a key component of managing the cost structure, as it helps control the provisions needed for potential credit losses. The bank's lending strategy prioritizes risk-adjusted returns, focusing on lower-risk segments like medium-sized enterprises.

Personnel and administrative costs for the large physical footprint

Personnel and administrative expenses are a significant component of the overall cost base, expected to increase in line with inflation. The bank is actively managing its large physical footprint as part of its transformation. As of December 2024, the bank was reassessing around 1,000 branches. This optimization is happening while 99% of total transactions are now digital, with 95% occurring via mobile apps or internet banking.

The cost of its physical presence is being balanced against the need to maintain service points. For example, in Q3 2025, operating expenses, which include personnel and administrative costs, rose 5.5% year-on-year to R$12.9 billion. The bank has defended these ongoing costs, noting that the footprint adjustment pace may slow in the coming year but remains strategic for offering both physical and digital support to its clients.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Banco Bradesco S.A. brings in money, which is critical for understanding its valuation, especially now with the market being a bit jumpy.

Net Interest Income (NII) from loan portfolio remains the bedrock. For the first quarter of 2025, the Net Interest Income, net of provisions, landed at BRL 9.6 billion. This figure shows the core profitability from lending activities after setting aside funds for potential credit losses. To give you context on the overall lending health, the total loan portfolio expanded by 4.9% year-on-year in Q1 2025, reaching BRL 1 trillion.

Next up is Fee and Commission Income. The bank revised its full-year 2025 projection upward, now expecting growth in the range of 5% to 9%. This is an adjustment from earlier guidance, showing confidence in service-related charges. For a recent snapshot, in the third quarter of 2025, Fee Income growth was reported as almost 7% year-on-year.

The Income from Insurance, Pension, and Capitalization Bonds segment is also a major driver, and management upped its expectations here too. The projected growth for 2025 is now set between 9% and 13%. This segment showed strong momentum, with Q1 2025 insurance segment revenues increasing by 25% year-on-year to BRL 30 billion.

Finally, we look at Investment banking and capital markets revenue. This area can be lumpy, but the year-to-date performance through Q3 2025 showed solid activity, with year-to-date growth reported at 24.1%. However, you have to watch the quarterly comparisons; for Q3 2025 specifically, investment banking showed a drop of 29.9% because the prior year's quarter had a very high baseline. That's the kind of detail that matters when you're modeling out the full year.

Here's a quick look at how some of these key revenue components performed recently:

Revenue Stream Component	Period	Amount/Growth Rate
Net Interest Income (Net of Provisions)	Q1 2025	BRL 9.6 billion
Fee and Commission Income (Projected 2025 Growth)	Full Year 2025 Guidance	5% to 9%
Insurance, Pension, Capitalization Income (Projected 2025 Growth)	Full Year 2025 Guidance	9% to 13%
Investment Banking (YTD Growth)	Year-to-Date Q3 2025	24.1%

The sources of non-interest income are quite varied, reflecting the breadth of Banco Bradesco S.A.'s offerings. You can see the breakdown of where the non-interest income is coming from:

• Credit Card Fee Income growth: Almost 14% (Q3 2025).
• Consortium Management Income growth: 22.1% year on year (Q3 2025).
• Asset Management: BRL 1 trillion of assets under management (Q3 2025).

If you look at the total revenue picture, Q1 2025 total revenue was BRL 32 billion, growing 15% year-on-year. Then, by Q3 2025, total revenue was BRL 30 billion, up by 13.1% year-on-year. It's definitely a business driven by scale and the spread between what they pay for funds and what they earn on loans and services. Finance: draft 13-week cash view by Friday.