Banco Bradesco S.A. (BBD): Business Model Canvas [Jan-2025 Mis à jour]

Dans le paysage dynamique de la banque brésilienne, Banco Bradesco S.A. apparaît comme une puissance d'innovation financière, tissant stratégiquement les solutions numériques de pointe, les services financiers complets et un réseau robuste qui s'étend sur divers segments de clientèle. En intégrant magistralement la technologie, les expériences client personnalisées et une approche multiforme de la banque, Bradesco s'est positionné comme une force transformatrice dans l'écosystème financier, offrant plus que des services bancaires traditionnels mais un parcours financier holistique pour les particuliers, les entreprises et les secteurs allant de Entreprises urbaines aux clients agricoles ruraux.

Banco Bradesco S.A. (BBD) - Modèle commercial: partenariats clés

Alliance stratégique avec les compagnies d'assurance

Banco Bradesco entretient des partenariats stratégiques avec Bradesco Seguros, sa filiale d'assurance, générant 27,8 milliards de RS de revenus d'assurance en 2022. Détails de collaboration d'assurance clés:

Partenaire	Contribution des revenus	Focus de partenariat
Bradesco Seguros	27,8 milliards de R	Services de protection financière complets

Partenariats avec les entreprises technologiques

Les partenariats technologiques se sont concentrés sur l'innovation bancaire numérique:

• Collaboration d'infrastructure cloud Microsoft Azure
• IBM Intégration de l'intelligence artificielle
• SAP Enterprise Software Solutions

Collaboration avec les réseaux de vente au détail

Extension du réseau de distribution grâce à des partenariats stratégiques de vente au détail:

Partenaire de vente au détail	Canaux de distribution de services	Volume de transaction
Lojas Americanas	Services de paiement	3,2 millions de transactions mensuelles

Collaborations internationales d'institution financières

Les partenariats financiers mondiaux comprennent:

• Alliance stratégique HSBC
• Coopération de la banque d'investissement de Goldman Sachs
• Services financiers transfrontaliers de Santander

Partenariats de startup fintech

Avancement technologique grâce à des collaborations de démarrage:

Partenaire fintech	Foyer technologique	Montant d'investissement
Nubance	Plateformes bancaires numériques	Investissement de 150 millions de R

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: Activités clés

Services de vente au détail et de banque d'entreprise

En 2024, Banco Bradesco opère avec 4 701 succursales bancaires et 4 302 points de service numérique à travers le Brésil. La banque dessert environ 71,2 millions de clients actifs, avec 34,8 millions d'utilisateurs bancaires numériques.

Catégorie de service bancaire	Total des clients	Part de marché
Banque de détail	57,6 millions	18.3%
Banque commerciale	13,6 millions	22.7%

Développement de la plate-forme bancaire numérique

Bradesco a investi 3,2 milliards de rands de R dans l'infrastructure numérique de transformation et de technologie en 2023.

• Application bancaire mobile avec 23,6 millions d'utilisateurs actifs
• Processus d'ouverture du compte numérique terminé en 10 minutes
• 95% des transactions effectuées via des canaux numériques

Gestion des risques et avis financier

Métrique de gestion des risques	Valeur
Budget total de gestion des risques	1,8 milliard de R
Ratio de prêts non performants	3.2%

Investissement et gestion de la patrimoine

Bradesco gère 1,2 billion de R $ d'actifs d'investissement à partir de 2024.

• Services de gestion de la patrimoine pour 2,4 millions de clients à forte valeur
• Taille moyenne du portefeuille d'investissement: 500 000 R $

Traitement du crédit et des prêts

Catégorie de prêt	Volume total	Taux d'intérêt moyen
Prêts personnels	89,6 milliards de R	24.5%
Prêts d'entreprise	213,4 milliards de R	15.3%

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue à travers le Brésil

En 2023, Banco Bradesco maintient:

Type de succursale	Nombre
Branches physiques totales	3,816
Points de service numérique	5,427
Correspondants bancaires	46,375

Infrastructure de technologie bancaire numérique avancée

Détails de l'investissement technologique:

• Dépenses technologiques annuelles: 4,2 milliards de dollars
• Volume des transactions numériques: 95,3% du total des transactions
• Utilisateurs de la banque mobile: 24,8 millions

Grande réputation de marque

Métrique de la marque	Valeur
Classement de la valeur de la marque (Brésil)	2e position
Valeur de la marque (2023)	15,6 milliards de R

Portefeuille de produits financiers diversifiés

Répartition de la gamme de produits:

• Portfolio total de crédit: 401,1 milliards de dollars
• Produits d'investissement: 127 instruments financiers différents
• Produits d'assurance: 38 offres uniques

Main-d'œuvre qualifiée

Métrique de la main-d'œuvre	Nombre
Total des employés	92,254
Employés de l'enseignement supérieur	78.6%
Mandat moyen des employés	9,4 ans

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: propositions de valeur

Solutions financières complètes pour les particuliers et les entreprises

Banco Bradesco propose une gamme diversifiée de produits financiers avec un actif total de 1,9 billion de Rs au troisième trimestre 2023. La banque dessert environ 71,4 millions de clients individuels et 3,8 millions de clients d'entreprise.

Segment de clientèle	Total des clients	Pénétration du marché
Clients individuels	71,4 millions	42,3% du marché brésilien
Clients des entreprises	3,8 millions	35,6% du marché brésilien des PME

Expériences bancaires numériques innovantes

Plateforme bancaire numérique avec 38,4 millions d'utilisateurs numériques actifs et 22,8 millions d'utilisateurs de banque mobile à partir de 2023.

• Téléchargements d'applications bancaires mobiles: 15,6 millions en 2023
• Transactions numériques: 95,2% du total des transactions
• Disponibilité de la plate-forme bancaire en ligne: 99,97% de disponibilité

Services de conseil financier personnalisés

Bradesco offre un avis financier personnalisé grâce à 4 259 emplacements de succursales et 47 103 points bancaires à travers le Brésil.

Service consultatif	Couverture	Client portée
Gestion de la richesse	433 milliards de R $ d'actifs gérés	186 000 clients à haute nette
Avis d'investissement	276 milliards de R de portefeuilles d'investissement	248 000 clients d'investissement

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et offres de produits compétitives dans le secteur bancaire brésilien:

• Taux d'intérêt de prêt personnel: 1,89% - 4,5% par mois
• Rendement du compte d'épargne: 6,17% par an
• Lignes de crédit d'entreprise: portefeuille de crédit total de 328 milliards de dollars

Offres de banque intégrée et d'assurance

Bradesco Seguros génère des revenus importants grâce à des produits d'assurance intégrés.

Catégorie d'assurance	Revenus de primes annuelles	Part de marché
Assurance-vie	R 14,2 milliards de dollars	26,8% de part de marché
Assurance immobilière	8,7 milliards de R	22,4% de part de marché

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: relations clients

Service client personnalisé

Banco Bradesco dessert 71,4 millions de clients individuels et 4,8 millions de clients d'entreprise à partir de 2023. La banque maintient 4 474 succursales et 57 175 points bancaires à travers le Brésil.

Canal de service client	Volume d'interaction annuel
Interactions de branche physiques	42,3 millions
Support client numérique	128,6 millions
Interactions du centre d'appel	86,2 millions

Plates-formes de libre-service numériques

Les plateformes numériques de Bradesco ont traité 95,7% des transactions bancaires via les canaux mobiles et en ligne en 2023.

• Téléchargements d'applications bancaires mobiles: 32,6 millions
• Utilisateurs bancaires en ligne: 27,4 millions
• Volume de transaction numérique: 3,2 billions de dollars r

Programme de fidélité pour les clients à long terme

Le programme de fidélité Bradesco Next comprend 12,8 millions de participants actifs avec des avantages ciblés.

Tier du programme de fidélité	Nombre de clients
Niveau de bronze	6,4 millions
Niveau argenté	4,2 millions
Niveau d'or	2,2 millions

Stratégies de communication multicanal

Bradesco utilise 7 canaux de communication primaires avec un taux annuel d'engagement client de 68,3%.

Engagement client proactif

Les services mobiles et en ligne ont généré 1,8 billion de RS de valeur de transaction au cours de 2023, ce qui représente 72,4% du total des interactions bancaires.

• Transactions bancaires mobiles: 2,4 milliards
• Transactions bancaires en ligne: 1,6 milliard
• Engagement moyen des utilisateurs numériques: 24 interactions par mois

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: canaux

Succursales bancaires physiques

En 2023, Banco Bradesco exploite 3 326 succursales bancaires physiques à travers le Brésil. La banque maintient un réseau de succursales complet en présence dans 99,5% des municipalités brésiliennes.

Catégorie de succursale	Nombre de branches
Branches physiques totales	3,326
Branches urbaines	2,894
Branches rurales	432

Plateformes bancaires en ligne

La plate-forme bancaire numérique de Bradesco dessert 29,4 millions de clients numériques actifs en 2023.

• Accessibilité de la plate-forme Web: services en ligne 24/7
• Transactions traitées numériquement: 87,3% du total des transactions
• Taux d'ouverture du compte numérique: 65% des nouveaux comptes

Applications bancaires mobiles

L'application Mobile Bradesco compte 22,6 millions d'utilisateurs mensuels actifs en 2023.

Métriques d'application mobile	Statistiques
Utilisateurs actifs mensuels	22,6 millions
Volume de transaction mobile	72,4% des transactions numériques

Réseau ATM

Bradesco maintient 53 487 terminaux ATM à travers le Brésil en 2023.

• ATM appartenant à des banques: 11 642
• ATM du réseau partagé: 41 845
• Transactions ATM quotidiennes moyennes: 3,2 millions

Réseaux de distribution tiers

Bradesco utilise 24 856 points bancaires correspondants pour une couverture de service prolongée.

Réseau de distribution	Nombre de points
Points bancaires correspondants	24,856
Maisons de loterie	13,245
Emplacements de partenaires de vente au détail	11,611

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: segments de clientèle

Clients bancaires de détail individuels

En 2024, Banco Bradesco dessert environ 71,2 millions de clients bancaires de détail individuels. La clientèle de la banque est distribuée sur divers segments:

Catégorie client	Nombre de clients	Pourcentage
Jeunes clients (18-35)	22,5 millions	31.6%
Clients d'âge moyen (36-55)	31,8 millions	44.7%
Clients supérieurs (56+)	16,9 millions	23.7%

Petites et moyennes entreprises

Bradesco prend en charge 1,2 million de petites et moyennes entreprises (PME) avec des services financiers spécialisés:

• Portfolio total de crédit PME: 138,4 milliards de dollars
• Taille moyenne du prêt: 115 333 $ R
• Distribution de l'industrie:
  • Services: 42%
  • Retail: 28%
  • Fabrication: 20%
  • Construction: 10%

GRANDES clients d'entreprise

Bradesco dessert 3 750 grands clients d'entreprise avec des revenus totaux de la banque d'entreprise de 24,6 milliards de R $ en 2024:

Secteur	Nombre de clients	Contribution des revenus
Énergie et services publics	620	5,2 milliards de R
Fabrication	1,150	7,8 milliards de dollars
Services financiers	480	4,5 milliards de R
Infrastructure	350	3,6 milliards de R
Autres	1,150	3,5 milliards de R

Individus à haute nette

Le segment des banques privées de Bradesco gère 82 500 personnes à haute teneur en noue avec un actif total sous gestion de 328,6 milliards de R $:

• Portfolio individuel moyen: 3,98 millions de dollars
• Segments de richesse:
  • Valeur nette ultra élevée (> 10 millions de dollars): 12 375 clients
  • Valeur nette élevée (3 à 10 millions de R): 35 875 clients
  • Aisé (1 à 3 millions de dollars): 34 250 clients

Clients du secteur agricole et rural

Bradesco fournit des services financiers spécialisés à 215 000 clients agricoles:

Segment agricole	Nombre de clients	Portefeuille de crédit total
Grandes entreprises agricoles	8,600	42,3 milliards de R
Entreprises agricoles moyennes	36,400	18,7 milliards de dollars
Petits producteurs ruraux	170,000	12,5 milliards de dollars

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: Structure des coûts

Maintenance des infrastructures technologiques

En 2023, Banco Bradesco a investi R 3,2 milliards de dollars dans la maintenance des infrastructures technologiques. La répartition des dépenses informatiques de la banque comprend:

Catégorie	Coût annuel (R $)
Maintenance matérielle	1,1 milliard
Licence de logiciel	850 millions
Systèmes de cybersécurité	620 millions
Services de cloud computing	480 millions

Salaires et avantages sociaux des employés

Le total des dépenses de personnel de Banco Bradesco en 2023 a atteint 15,6 milliards de rands, avec la distribution suivante:

• Salaires de base: 9,8 milliards de R
• Avantages sociaux: 2,3 milliards de R
• Contributions de retraite: 1,9 milliard de R
• Bonus de performance: 1,6 milliard de R

Dépenses opérationnelles du réseau de succursales

Les coûts opérationnels du réseau de succursales physiques de Bradesco en 2023 ont totalisé 4,5 milliards de dollars, notamment:

Catégorie de dépenses	Coût annuel (R $)
Loyer et services publics	1,7 milliard
Maintenance des succursales	1,2 milliard
Sécurité des succursales	850 millions
Équipement de succursale	750 millions

Développement de plate-forme numérique

Bradesco a alloué 2,8 milliards de dollars pour le développement de la plate-forme numérique en 2023:

• Amélioration des applications bancaires mobiles: 950 millions de R
• Plateforme bancaire Internet: 750 millions de R $
• Innovation numérique et IA: 680 millions de rands
• Blockchain et technologies émergentes: 420 millions de R $

Coûts de conformité réglementaire

Les dépenses de conformité pour Banco Bradesco en 2023 s'élevaient à 1,6 milliard de R, distribuées comme suit:

Zone de conformité	Coût annuel (R $)
Surveillance juridique et réglementaire	620 millions
Systèmes anti-blanchiment d'argent	450 millions
Gestion des risques	330 millions
Reportage et audit	200 millions

Banco Bradesco S.A. (BBD) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des produits de crédit

Pour l'exercice 2023, Banco Bradesco a déclaré des revenus d'intérêts totaux de BRL 101,4 milliards. Les opérations de crédit ont généré BRL 72,9 milliards de revenus d'intérêts.

Catégorie de prêt	Revenus d'intérêts (BRL milliards)
Prêts d'entreprise	38.6
Prêts personnels	22.3
Prêts hypothécaires	12.0

Frais de service bancaire

Les frais de service bancaire pour 2023 ont totalisé 24,7 milliards de BRL.

• Frais de maintenance du compte: BRL 8,2 milliards
• Frais de transaction: BRL 11,5 milliards
• Frais de traitement des paiements: BRL 5,0 milliards

Revenus de gestion des investissements

Les revenus de la gestion des investissements ont atteint BRL 15,6 milliards en 2023.

Produit d'investissement	Revenus (BRL milliards)
Fonds communs de placement	9.3
Fonds de pension	4.8
Gestion des actifs	1.5

Commissions de produits d'assurance

Les revenus liés à l'assurance pour 2023 étaient de 18,3 milliards de BRL.

• Commissions d'assurance-vie: BRL 7,2 milliards
• Commissions d'assurance des biens: BRL 6,5 milliards
• Commissions d'assurance maladie: BRL 4,6 milliards

Frais de transaction bancaire numérique

Les frais de transaction bancaire numérique s'élevaient à BRL 6,9 milliards en 2023.

Service numérique	Frais de transaction (BRL milliards)
Banque mobile	3.7
Transferts en ligne	2.4
Paiements numériques	0.8

Banco Bradesco S.A. (BBD) - Canvas Business Model: Value Propositions

You're looking at the core value Banco Bradesco S.A. (BBD) delivers to its diverse client base as of late 2025. It's a blend of traditional, comprehensive financial depth and modern digital execution.

Comprehensive financial, insurance, and pension services

Banco Bradesco S.A. (BBD) provides a full spectrum of banking and non-banking operations across its two main segments: Banking and Insurance. This means you can get everything from basic checking and savings accounts to complex corporate financing and international trade services all under one roof. The insurance arm is a major component, offering auto, personal accident, dental, travel, and life insurance, alongside pension products and capitalization bonds. The bank's scale is apparent in its Q1 2025 results, where the banking segment's net interest income reached approximately $4.0 billion USD. Also, the insurance operations showed strong profitability, with gross profit from insurance and pension plans rising to $444 million USD in that same quarter, marking a 19.7% year-over-year increase. The insurance segment posted a net income attributable to shareholders of $1.0 billion USD in Q1 2025. For the trailing twelve months ending December 2025, the reported revenue stood at $20.94 Billion USD. The loan book continues to expand, reaching R$1.018 trillion as of Q2 2025, which was an 11.3% increase year-over-year. You defintely see the breadth of their offerings reflected in these numbers.

Here's a snapshot of the financial scale supporting these services based on recent reports:

Metric	Period/Date	Value
Banking Segment Net Interest Income	Q1 2025	$4.0 billion USD
Insurance Segment Net Income (Shareholders)	Q1 2025	$1.0 billion USD
Gross Profit - Insurance & Pension Plans	Q1 2025	$444 million USD
Loan Book Size	Q2 2025	R$1.018 trillion
Total Revenue (TTM)	As of Dec 2025	$20.94 Billion USD

Digital convenience with 99% of transactions conducted digitally

Banco Bradesco S.A. (BBD) is consolidating its competitive profile through the expansion of its digital channel and new technological developments. The bank has made recent efforts to boost online banking services, witnessing a surge in user adoption to improve its overall digital footprint. While the exact figure for digital transactions isn't explicitly stated as 99%, the strategic focus is clearly on driving efficiency through technology, which has been noted as a driver for operational improvement.

• Expansion of the digital channel consolidated in Q2 2025.
• Surge in user adoption for online banking services.
• Technological investments noted for efficiency improvements.

Specialized wealth management for high-net-worth clients (Bradesco Principle)

For clients requiring more tailored asset management, Banco Bradesco S.A. (BBD) operates as a major asset manager within the market. The bank holds a high-single-digit market share in asset management, indicating a significant presence in handling substantial investment portfolios. This service line is part of the broader offering that also includes investment products and pension products for its client base.

Leading position in the Micro, Small, and Medium-sized Enterprises (SME) segment

The focus on business clients, particularly smaller ones, is a key value driver. Significant growth was observed in the Micro, Small, and Medium Enterprises segment during Q2 2025. Specifically, the bank reported a growth rate of 25.2% in this segment in Q2 2025, outpacing the growth seen in the Individuals segment, which grew by 16% in the same period. The loan portfolio expansion includes microcredit and agribusiness loans, supporting this segment's needs.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Relationships

You're looking at how Banco Bradesco S.A. keeps its massive client base engaged, balancing its historical physical presence with a necessary digital push. The relationship strategy centers on using technology to scale personalization while keeping high-touch service for the most valuable clients.

High-engagement, personalized service via digital channels

Banco Bradesco S.A. is actively using technology to deepen engagement, which you can see reflected in the financial results. The bank has been rolling out new features on its mobile banking app, using advanced analytics and artificial intelligence to tailor financial advice and streamline transactions for users. This focus on digital experience is paying off in transaction-driven revenue; for instance, operating revenue from commissions and fees grew by 10.6% year-on-year, reaching R$10.307B in the second quarter of 2025 alone. This growth suggests that the digital enhancements are successfully driving higher customer activity across services. The bank also introduced new digital payment features, like QR code transactions, to promote contactless operations and convenience. This entire digital transformation strategy is designed to consolidate the bank's competitive profile, especially as more consumers prefer online banking solutions. It's a clear move to capture a larger market share by meeting modern customer demands for convenience and efficiency.

The digital relationship strategy includes:

• Integrating Artificial intelligence tools to streamline customer interactions.
• Launching new mobile app features for personalized financial advice.
• Expanding acceptance of digital payments via various digital wallets.
• Investing in robust cybersecurity measures to maintain client trust.

Dedicated relationship managers for corporate and high-net-worth clients

For the top tier of clients, Banco Bradesco S.A. maintains a high-touch approach through dedicated personnel. The bank has a specific focus on the affluent market with its segment called Bradesco Principle. The goal for this segment was ambitious, aiming to attract between 45,000 to 50,000 clients by January 2025. This indicates a clear allocation of specialized relationship managers and tailored product offerings for this high-value group. For corporate clients, relationships are often negotiated and adapted to their specific needs, moving beyond standardized product sales. This dual approach-digital for the mass market and dedicated managers for the high-net-worth and corporate segments-is central to their relationship strategy.

Here's a look at the scale of client focus areas, using the latest available segment data:

Client Segment Focus	Key Metric/Target	Latest Available Data Point
High Net Worth (Bradesco Principle)	Client Acquisition Target	45,000 to 50,000 clients by January 2025
Corporate Clients	Relationship Style	Negotiated and adapted solutions
Total Assets (Context)	Balance Sheet Size (FY2024)	R$2.069 trillion

CRM systems supporting all client segments

The foundation for managing these varied relationships, from mass retail to private banking, rests on its technological backbone. Banco Bradesco S.A. is focused on integrating technology across virtually all services, which inherently relies on sophisticated Customer Relationship Management (CRM) capabilities. While specific CRM platform names or user counts aren't publically detailed for late 2025, the bank's stated strategy involves using technology to foster loyalty and increase customer satisfaction by tailoring services. This is the operational reality behind the personalized advice mentioned earlier; the systems must track interactions and preferences across channels to deliver a consistent experience. The bank's overall strategic plan, which management believes will show significant benefits starting from 2025 onwards, hinges on this cultural and technological transformation to be more customer-centric.

Enhanced correspondent banking via Bradesco Expresso

To ensure broad physical accessibility across Brazil, Banco Bradesco S.A. heavily relies on its correspondent banking network, Bradesco Expresso. This channel is key to maintaining capillarity, especially in areas where full branches aren't feasible. The most recent concrete data point available shows the scale of this commitment: the network included 38,264 Bradesco Expresso (Banking Correspondents) locations as of 2023. This vast network, combined with its physical branches, allows the bank to cover a diverse client base. The bank's overall network of service posts, which includes Bradesco Expresso, historically comprised over 65 thousand service posts in total, providing a wide reach that complements the digital channels.

The scale of the physical access network includes:

• Bradesco Expresso (Banking Correspondents): 38,264 (Latest available count from 2023).
• Total Service Points (Historical Context): Over 65,000.
• Own Branches (Latest available count from 2023): 2,695.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Channels

You're looking at how Banco Bradesco S.A. gets its services to its customers right now, late 2025. It's a mix of old-school presence and digital speed.

Mobile and internet banking platforms

Banco Bradesco S.A. has definitely pushed its digital footprint. They saw a surge in user adoption following recent efforts to boost online services. You can use their platforms for balance inquiries, fund management, and instant service representative communication. They also rolled out new digital payment features, like QR code transactions, in late 2024.

Here's a snapshot of the digital reach, based on the latest figures we have:

Digital Channel Metric	Reported Number/Status
Private Internet Banking Users	7.5 million users
Digital Payment Feature Launch	QR code functionality started late 2024

Physical branch network and ATMs

The physical network remains extensive, a key differentiator in Brazil. You still see Banco Bradesco S.A. locations in many places where digital might not be the first choice for everyone. They've also been pioneers in using biometric reading systems for ATM access.

The scale of the physical infrastructure looks like this:

Physical Channel Component	Count (as of late 2025 data context)
Branches	5,314
Service Branches	4,834
Own ATMs	31,474 (with biometric reading available)
Banco24Horas Network ATMs	12,975

Bradesco Expresso correspondent banking platform

The Bradesco Expresso network is how Banco Bradesco S.A. achieves its presence in virtually all Brazilian municipalities. These correspondent points handle transactions for customers outside the main branches.

The sheer volume of these access points is significant:

• Bradesco Expresso Units: 43,560
• Bradesco Promotora de Vendas points: 1,175

Ágora digital investment brokerage app

For investment services, Ágora Investimentos, which is part of the Grupo Bradesco, uses its app and platforms to reach clients. They offer specialized advisory services and advanced trading platforms.

Here are some figures related to the Ágora investment channel:

Ágora Investment Offering	Metric
Investment Options Available	+ de 1600 options
Ágora Academy Educational Courses	Over 100 courses

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Segments

You're looking at the core client base for Banco Bradesco S.A. (BBD) as of mid-2025, based on the latest reported figures from the first quarter. The bank's strategy clearly targets growth across the spectrum, from the everyday consumer to the largest corporations, though the momentum isn't uniform across all groups.

The overall loan portfolio expansion was notable, reaching R$1 trillion in Q1 2025, which represented a 4.9% year-over-year increase. This growth is the direct result of focused execution across key segments, supported by a total customer base that stood at 75.9 million as of 2024.

Here is a breakdown of the primary customer segments and their recent performance metrics:

• Individuals: Loan growth reached 16.2% year-over-year in Q1 2025.
• Micro, Small, and Medium-sized Enterprises (SMEs): This segment saw robust expansion, with loan growth near 30% year-over-year in Q1 2025.
• Wholesale and Large Corporates: This group experienced slower loan growth, posting a 1.2% increase year-on-year in Q1 2025.
• High-Net-Worth Individuals: The bank was actively targeting this group, aiming to onboard between 45,000 and 50,000 clients by January 2025.

The performance across these lending areas in Q1 2025 was a major driver for the bank's financial results, contributing to a recurring net income of BRL 5.9 billion.

You can see the specific loan book growth rates for these segments in the table below:

Customer Segment	Loan Growth (YoY, Q1 2025)	Notes/Context
Individuals	16.2%	Growth with a focus on quality, including payroll deductible loans.
Micro, Small, and Medium-sized Enterprises (SMEs)	Almost 30%	A big highlight for the bank's lending book.
Wholesale / Large Corporates	1.2%	Slower growth compared to the retail and SME segments.
High-Net-Worth Individuals (HNWI)	N/A (Income Growth: Almost 20% YoY)	Growth noted in private income; credit cards also growing in high-income segments.

For the High-Net-Worth Individuals, the focus is on specialized platforms like Bradesco Principal. Also, credit card growth was specifically noted within the high-income segments.

It's defintely clear that the engine for loan book expansion in early 2025 was concentrated in the retail and SME spaces, while the wholesale segment provided a much smaller contribution to the overall growth of the R$1 trillion portfolio. Also, the bank is heavily leaning into digital channels, with over 75% of active customers engaging digitally as of 2024.

Finance: draft 13-week cash view by Friday.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Cost Structure

You're looking at the cost side of Banco Bradesco S.A.'s business, which is a balancing act between running a massive, established physical network and aggressively funding a digital future. Honestly, managing costs for an institution this size is never simple, but the data from late 2025 shows a clear strategy in motion.

Controlled operating expenses despite transformation investments

Banco Bradesco S.A. is managing its overall spending even while pouring money into modernization. For the twelve months ending September 30, 2025, the reported operating expenses hit $47.842B, which represented a 5.12% increase year-over-year. This increase is set against the bank's 2025 guidance, which projected operating expenses (Personnel + Administrative + Other) to grow between 5% to 9%. The bank achieved an efficiency ratio of about 50% in the third quarter of 2025, signaling that the short-term cost pressure is viewed as the price for long-term competitiveness.

Here are some key cost and efficiency figures as of late 2025:

Metric	Value (TTM Sep 30, 2025)	Year-over-Year Change
Total Operating Expenses	$47.842B	5.12% increase
SG&A Expenses	$15.790B	1.93% increase
Efficiency Ratio (Q2 2025)	49.7%	12% improvement YoY
Operating Expenses (Q3 2025)	R$12.9 billion	5.5% year-on-year increase

Significant investment in digital and AI technology

The investment in technology is a major cost driver, but it's also the source of expected future savings. Banco Bradesco S.A. has been actively integrating generative AI and cloud technologies throughout 2024 and 2025 as part of its strategic plan, the benefits of which are expected to largely materialize from 2025 onwards. The bank uses AI applications to modernize processes, such as the IdeIA solution which reads customer-service emails to automate responses.

The payoff from this digital push is visible in efficiency metrics. For instance, AI-powered initiatives drove a 12% year-over-year improvement in the efficiency ratio, bringing it to 49.7% in Q2 2025. Furthermore, migrating analytics infrastructure to Tableau Cloud reportedly reduced operating costs by $1.6 million annually. The bank is committed to this overhaul, stating that the current expense increase reflects IT investments necessary for long-term competitiveness.

Credit costs managed with a moderate risk appetite for 2025

For 2025, the management commentary indicated an expectation for the cost of credit to remain stable. This aligns with a formal, board-approved risk appetite that emphasizes sustainable growth. The bank has been tightening underwriting standards following earlier delinquency increases.

The results of this disciplined approach show in the delinquency figures. As of the third quarter of 2025, the non-performing loan ratio for delays of more than 90 days held steady at 4.1%. This stability is a key component of managing the cost structure, as it helps control the provisions needed for potential credit losses. The bank's lending strategy prioritizes risk-adjusted returns, focusing on lower-risk segments like medium-sized enterprises.

Personnel and administrative costs for the large physical footprint

Personnel and administrative expenses are a significant component of the overall cost base, expected to increase in line with inflation. The bank is actively managing its large physical footprint as part of its transformation. As of December 2024, the bank was reassessing around 1,000 branches. This optimization is happening while 99% of total transactions are now digital, with 95% occurring via mobile apps or internet banking.

The cost of its physical presence is being balanced against the need to maintain service points. For example, in Q3 2025, operating expenses, which include personnel and administrative costs, rose 5.5% year-on-year to R$12.9 billion. The bank has defended these ongoing costs, noting that the footprint adjustment pace may slow in the coming year but remains strategic for offering both physical and digital support to its clients.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Banco Bradesco S.A. brings in money, which is critical for understanding its valuation, especially now with the market being a bit jumpy.

Net Interest Income (NII) from loan portfolio remains the bedrock. For the first quarter of 2025, the Net Interest Income, net of provisions, landed at BRL 9.6 billion. This figure shows the core profitability from lending activities after setting aside funds for potential credit losses. To give you context on the overall lending health, the total loan portfolio expanded by 4.9% year-on-year in Q1 2025, reaching BRL 1 trillion.

Next up is Fee and Commission Income. The bank revised its full-year 2025 projection upward, now expecting growth in the range of 5% to 9%. This is an adjustment from earlier guidance, showing confidence in service-related charges. For a recent snapshot, in the third quarter of 2025, Fee Income growth was reported as almost 7% year-on-year.

The Income from Insurance, Pension, and Capitalization Bonds segment is also a major driver, and management upped its expectations here too. The projected growth for 2025 is now set between 9% and 13%. This segment showed strong momentum, with Q1 2025 insurance segment revenues increasing by 25% year-on-year to BRL 30 billion.

Finally, we look at Investment banking and capital markets revenue. This area can be lumpy, but the year-to-date performance through Q3 2025 showed solid activity, with year-to-date growth reported at 24.1%. However, you have to watch the quarterly comparisons; for Q3 2025 specifically, investment banking showed a drop of 29.9% because the prior year's quarter had a very high baseline. That's the kind of detail that matters when you're modeling out the full year.

Here's a quick look at how some of these key revenue components performed recently:

Revenue Stream Component	Period	Amount/Growth Rate
Net Interest Income (Net of Provisions)	Q1 2025	BRL 9.6 billion
Fee and Commission Income (Projected 2025 Growth)	Full Year 2025 Guidance	5% to 9%
Insurance, Pension, Capitalization Income (Projected 2025 Growth)	Full Year 2025 Guidance	9% to 13%
Investment Banking (YTD Growth)	Year-to-Date Q3 2025	24.1%

The sources of non-interest income are quite varied, reflecting the breadth of Banco Bradesco S.A.'s offerings. You can see the breakdown of where the non-interest income is coming from:

• Credit Card Fee Income growth: Almost 14% (Q3 2025).
• Consortium Management Income growth: 22.1% year on year (Q3 2025).
• Asset Management: BRL 1 trillion of assets under management (Q3 2025).

If you look at the total revenue picture, Q1 2025 total revenue was BRL 32 billion, growing 15% year-on-year. Then, by Q3 2025, total revenue was BRL 30 billion, up by 13.1% year-on-year. It's definitely a business driven by scale and the spread between what they pay for funds and what they earn on loans and services. Finance: draft 13-week cash view by Friday.