Banco Bradesco S.A. (BBD): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do setor bancário brasileiro, o Banco Bradesco S.A. surge como uma potência de inovação financeira, tecendo estrategicamente soluções digitais de ponta, serviços financeiros abrangentes e uma rede robusta que abrange entre diversos segmentos de clientes. Ao integrar magistralmente a tecnologia, as experiências personalizadas dos clientes e uma abordagem multifacetada ao setor bancário, a Bradesco se posicionou como uma força transformadora no ecossistema financeiro, oferecendo mais do que apenas serviços bancários tradicionais, mas uma jornada financeira holística para indivíduos, empresas e setores que variam de partir de Empresas urbanas para clientes agrícolas rurais.

Banco Bradesco S.A. (BBD) - Modelo de negócios: Parcerias -chave

Aliança estratégica com companhias de seguros

O Banco Bradesco mantém parcerias estratégicas com a Bradesco Seguros, sua subsidiária de seguros, gerando R $ 27,8 bilhões em receitas de seguros em 2022. Detalhes da colaboração de seguros -chave:

Parceiro	Contribuição da receita	Foco em parceria
Bradesco Seguros	R $ 27,8 bilhões	Serviços abrangentes de proteção financeira

Parcerias com empresas de tecnologia

Parcerias de tecnologia focadas na inovação bancária digital:

• Microsoft Azure Cloud Infrastructure Collaboration
• IBM Integração de Inteligência Artificial
• Solutions de software SAP Enterprise

Colaboração com redes de varejo

Expansão da rede de distribuição por meio de parcerias estratégicas de varejo:

Parceiro de varejo	Canais de distribuição de serviço	Volume de transação
Lojas Americanas	Serviços de pagamento	3,2 milhões de transações mensais

Colaborações da Instituição Financeira Internacional

As parcerias financeiras globais incluem:

• Aliança Estratégica do HSBC
• Cooperação bancária de investimento do Goldman Sachs
• Serviços financeiros transfronteiriços do Santander

Parcerias de startups da Fintech

Avanço de tecnologia por meio de colaborações de inicialização:

Fintech Partner	Foco tecnológico	Valor do investimento
Nubank	Plataformas bancárias digitais	R $ 150 milhões de investimentos

Banco Bradesco S.A. (BBD) - Modelo de negócios: Atividades -chave

Serviços bancários corporativos e de varejo

Em 2024, o Banco Bradesco opera com 4.701 agências bancárias e 4.302 pontos de serviço digital em todo o Brasil. O banco atende a aproximadamente 71,2 milhões de clientes ativos, com 34,8 milhões de usuários de banco digital.

Categoria de serviço bancário	Total de clientes	Quota de mercado
Banco de varejo	57,6 milhões	18.3%
Banco corporativo	13,6 milhões	22.7%

Desenvolvimento da plataforma bancária digital

A Bradesco investiu R $ 3,2 bilhões em infraestrutura de transformação e tecnologia digital em 2023.

• Aplicativo bancário móvel com 23,6 milhões de usuários ativos
• Processo de abertura da conta digital concluída em 10 minutos
• 95% das transações realizadas através de canais digitais

Gerenciamento de riscos e consultoria financeira

Métrica de gerenciamento de riscos	Valor
Orçamento total de gerenciamento de riscos	R $ 1,8 bilhão
Taxa de empréstimo sem desempenho	3.2%

Investimento e gestão de patrimônio

A Bradesco gerencia R $ 1,2 trilhão em ativos de investimento a partir de 2024.

• Serviços de gerenciamento de patrimônio para 2,4 milhões de clientes de alto patrimônio líquido
• Tamanho médio do portfólio de investimentos: R $ 500.000

Processamento de crédito e empréstimo

Categoria de empréstimo	Volume total	Taxa de juros média
Empréstimos pessoais	R $ 89,6 bilhões	24.5%
Empréstimos corporativos	R $ 213,4 bilhões	15.3%

Banco Bradesco S.A. (BBD) - Modelo de negócios: Recursos -chave

Extensa rede de filiais em todo o Brasil

A partir de 2023, o Banco Bradesco mantém:

Tipo de ramificação	Número
Ramos físicos totais	3,816
Pontos de serviço digital	5,427
Correspondentes bancários	46,375

Infraestrutura de tecnologia bancária digital avançada

Detalhes de investimento em tecnologia:

• Despesas com tecnologia anual: R $ 4,2 bilhões
• Volume da transação digital: 95,3% do total de transações
• Usuários bancários móveis: 24,8 milhões

Forte reputação da marca

Métrica da marca	Valor
Classificação de valor da marca (Brasil)	2ª posição
Valor da marca (2023)	R $ 15,6 bilhões

Portfólio de produtos financeiros diversificados

Redução da faixa de produtos:

• Portfólio de crédito total: R $ 401,1 bilhões
• Produtos de investimento: 127 instrumentos financeiros diferentes
• Produtos de seguro: 38 ofertas exclusivas

Força de trabalho qualificada

Métrica da força de trabalho	Número
Total de funcionários	92,254
Funcionários com ensino superior	78.6%
Posse média dos funcionários	9,4 anos

Banco Bradesco S.A. (BBD) - Modelo de negócios: proposições de valor

Soluções financeiras abrangentes para indivíduos e empresas

O Banco Bradesco oferece uma gama diversificada de produtos financeiros com ativos totais de R $ 1,9 trilhão a partir do terceiro trimestre de 2023. O banco atende a aproximadamente 71,4 milhões de clientes individuais e 3,8 milhões de clientes corporativos.

Segmento de clientes	Total de clientes	Penetração de mercado
Clientes individuais	71,4 milhões	42,3% do mercado brasileiro
Clientes corporativos	3,8 milhões	35,6% do mercado brasileiro de PME

Experiências bancárias digitais inovadoras

Plataforma bancária digital com 38,4 milhões de usuários digitais ativos e 22,8 milhões de usuários de banco móvel a partir de 2023.

• Mobile Banking App Downloads: 15,6 milhões em 2023
• Transações digitais: 95,2% do total de transações
• Disponibilidade da plataforma bancária on -line: 99,97% de tempo de atividade

Serviços de Consultoria Financeira Personalizada

A Bradesco fornece consultoria financeira personalizada por meio de 4.259 filiais e 47.103 pontos bancários em todo o Brasil.

Serviço de consultoria	Cobertura	Alcance do cliente
Gestão de patrimônio	R $ 433 bilhões em ativos gerenciados	186.000 clientes de alta rede
Aviso de investimento	R $ 276 bilhões em portfólios de investimento	248.000 clientes de investimento

Taxas de juros competitivas e produtos financeiros

Taxas de juros e ofertas de produtos competitivas no setor bancário brasileiro:

• Taxas de juros de empréstimos pessoais: 1,89% - 4,5% mensalmente
• Rendimento da conta poupança: 6,17% ao ano
• Linhas de crédito corporativo: R $ 328 bilhões portfólio de crédito total

Ofertas bancárias e de seguros integradas

A Bradesco Seguros gera receita significativa por meio de produtos de seguros integrados.

Categoria de seguro	Receita premium anual	Quota de mercado
Seguro de vida	R $ 14,2 bilhões	26,8% de participação de mercado
Seguro de propriedade	R $ 8,7 bilhões	22,4% de participação de mercado

Banco Bradesco S.A. (BBD) - Modelo de Negócios: Relacionamentos do Cliente

Atendimento ao cliente personalizado

O Banco Bradesco atende a 71,4 milhões de clientes individuais e 4,8 milhões de clientes corporativos a partir de 2023. O banco mantém 4.474 localizações de filiais e 57.175 pontos bancários em todo o Brasil.

Canal de atendimento ao cliente	Volume anual de interação
Interações físicas do ramo	42,3 milhões
Suporte ao cliente digital	128,6 milhões
Interações de call center	86,2 milhões

Plataformas de autoatendimento digital

As plataformas digitais da Bradesco processaram 95,7% das transações bancárias por meio de canais móveis e on -line em 2023.

• Downloads de aplicativos bancários móveis: 32,6 milhões
• Usuários bancários online: 27,4 milhões
• Volume da transação digital: R $ 3,2 trilhões

Programa de fidelidade para clientes de longo prazo

O Bradesco Próximo Programa de Fidelidade inclui 12,8 milhões de participantes ativos com benefícios direcionados.

Nível do Programa de Fidelidade	Número de clientes
Camada de bronze	6,4 milhões
Camada de prata	4,2 milhões
Nível de ouro	2,2 milhões

Estratégias de comunicação multicanais

A Bradesco utiliza 7 canais de comunicação primários com uma taxa anual de envolvimento do cliente de 68,3%.

Engajamento proativo do cliente

Os serviços móveis e on -line geraram R $ 1,8 trilhão em valor de transação durante 2023, representando 72,4% do total de interações bancárias.

• Transações bancárias móveis: 2,4 bilhões
• Transações bancárias online: 1,6 bilhão
• Engajamento médio do usuário digital: 24 interações por mês

Banco Bradesco S.A. (BBD) - Modelo de Negócios: Canais

Agências bancárias físicas

A partir de 2023, o Banco Bradesco opera 3.326 agências bancárias físicas em todo o Brasil. O banco mantém uma rede abrangente de ramo com presença em 99,5% dos municípios brasileiros.

Categoria de ramificação	Número de ramificações
Ramos físicos totais	3,326
Ramos urbanos	2,894
Ramos rurais	432

Plataformas bancárias online

A plataforma bancária digital da Bradesco atende a 29,4 milhões de clientes digitais ativos em 2023.

• Acessibilidade da plataforma da web: serviços online 24/7
• Transações processadas digitalmente: 87,3% do total de transações
• Taxa de abertura da conta digital: 65% das novas contas

Aplicativos bancários móveis

O aplicativo Bradesco Mobile possui 22,6 milhões de usuários mensais ativos a partir de 2023.

Métricas de aplicativos móveis	Estatística
Usuários ativos mensais	22,6 milhões
Volume de transação móvel	72,4% das transações digitais

Rede ATM

A Bradesco mantém 53.487 ATMs em todo o Brasil em 2023.

• ATMs de propriedade de bancos: 11.642
• ATMs de rede compartilhada: 41.845
• Transações médias diárias de atm: 3,2 milhões

Redes de distribuição de terceiros

A Bradesco utiliza 24.856 pontos bancários correspondentes para cobertura estendida de serviço.

Rede de distribuição	Número de pontos
Pontos bancários correspondentes	24,856
Casas de loteria	13,245
Locais de parceiros de varejo	11,611

Banco Bradesco S.A. (BBD) - Modelo de negócios: segmentos de clientes

Clientes bancários de varejo individuais

A partir de 2024, o Banco Bradesco atende a aproximadamente 71,2 milhões de clientes bancários de varejo individuais. A base de clientes do banco é distribuída em vários segmentos:

Categoria de cliente	Número de clientes	Percentagem
Jovens clientes (18-35)	22,5 milhões	31.6%
Clientes de meia idade (36-55)	31,8 milhões	44.7%
Clientes seniores (56+)	16,9 milhões	23.7%

Pequenas e médias empresas

A Bradesco suporta 1,2 milhão de pequenas e médias empresas (PMEs) com serviços financeiros especializados:

• Portfólio de crédito total para PME: R $ 138,4 bilhões
• Tamanho médio do empréstimo: R $ 115.333
• Distribuição da indústria:
  • Serviços: 42%
  • Varejo: 28%
  • Fabricação: 20%
  • Construção: 10%

Grandes clientes corporativos

A Bradesco atende a 3.750 grandes clientes corporativos com receitas bancárias corporativas totais de R $ 24,6 bilhões em 2024:

Setor	Número de clientes	Contribuição da receita
Energia e serviços públicos	620	R $ 5,2 bilhões
Fabricação	1,150	R $ 7,8 bilhões
Serviços financeiros	480	R $ 4,5 bilhões
Infraestrutura	350	R $ 3,6 bilhões
Outros	1,150	R $ 3,5 bilhões

Indivíduos de alta rede

O segmento bancário privado da Bradesco gerencia 82.500 indivíduos de alta rede com ativos totais sob gerenciamento de R $ 328,6 bilhões:

• Portfólio individual médio: R $ 3,98 milhões
• Segmentos de riqueza:
  • Patrimônio líquido ultra alto (> R $ 10 milhões): 12.375 clientes
  • Alto patrimônio líquido (R $ 3-10 milhões): 35.875 clientes
  • Afluente (R $ 1-3 milhões): 34.250 clientes

Clientes do setor agrícola e rural

A Bradesco fornece serviços financeiros especializados para 215.000 clientes agrícolas:

Segmento agrícola	Número de clientes	Portfólio de crédito total
Grandes empresas agrícolas	8,600	R $ 42,3 bilhões
Negócios agrícolas médios	36,400	R $ 18,7 bilhões
Pequenos produtores rurais	170,000	R $ 12,5 bilhões

Banco Bradesco S.A. (BBD) - Modelo de negócios: Estrutura de custos

Manutenção de infraestrutura de tecnologia

Em 2023, o Banco Bradesco investiu R $ 3,2 bilhões em manutenção de infraestrutura de tecnologia. A quebra de despesas de TI do banco inclui:

Categoria	Custo anual (R $)
Manutenção de hardware	1,1 bilhão
Licenciamento de software	850 milhões
Sistemas de segurança cibernética	620 milhões
Serviços de computação em nuvem	480 milhões

Salários e benefícios dos funcionários

O total de despesas de pessoal para o Banco Bradesco em 2023 atingiu R $ 15,6 bilhões, com a seguinte distribuição:

• Salários base: R $ 9,8 bilhões
• Benefícios para a saúde: R $ 2,3 bilhões
• Contribuições de aposentadoria: R $ 1,9 bilhão
• Bônus de desempenho: R $ 1,6 bilhão

Despesas operacionais da rede de filiais

Os custos operacionais da rede de filiais físicos da Bradesco em 2023 totalizaram R $ 4,5 bilhões, incluindo:

Categoria de despesa	Custo anual (R $)
Aluguel e utilitários	1,7 bilhão
Manutenção da filial	1,2 bilhão
Segurança da filial	850 milhões
Equipamento de ramificação	750 milhões

Desenvolvimento da plataforma digital

A Bradesco alocou R $ 2,8 bilhões para o desenvolvimento da plataforma digital em 2023:

• Móvel de aplicativo bancário móvel: R $ 950 milhões
• Plataforma de Internet Banking: R $ 750 milhões
• Inovação digital e IA: R $ 680 milhões
• Blockchain e tecnologias emergentes: R $ 420 milhões

Custos de conformidade regulatória

As despesas de conformidade para o Banco Bradesco em 2023 totalizaram R $ 1,6 bilhão, distribuídos da seguinte forma:

Área de conformidade	Custo anual (R $)
Monitoramento legal e regulatório	620 milhões
Sistemas de lavagem de dinheiro	450 milhões
Gerenciamento de riscos	330 milhões
Relatórios e auditoria	200 milhões

Banco Bradesco S.A. (BBD) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e produtos de crédito

Para o ano fiscal de 2023, o Banco Bradesco registrou receita total de juros da BRL 101,4 bilhões. As operações de crédito geraram BRL 72,9 bilhões em receita de juros.

Categoria de empréstimo	Receita de juros (BRL bilhão)
Empréstimos corporativos	38.6
Empréstimos pessoais	22.3
Empréstimos hipotecários	12.0

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram BRL 24,7 bilhões.

• Taxas de manutenção da conta: BRL 8,2 bilhões
• Taxas de transação: BRL 11,5 bilhões
• Taxas de processamento de pagamento: BRL 5,0 bilhões

Receita de gerenciamento de investimentos

As receitas de gerenciamento de investimentos atingiram BRL 15,6 bilhões em 2023.

Produto de investimento	Receita (BRL bilhão)
Fundos mútuos	9.3
Fundos de pensão	4.8
Gestão de ativos	1.5

Comissões de produtos de seguro

As receitas relacionadas a seguros para 2023 foram de 18,3 bilhões de BRL.

• Comissões de seguro de vida: BRL 7,2 bilhões
• Comissões de seguro de propriedade: BRL 6,5 bilhões
• Comissões de seguro de saúde: BRL 4,6 bilhões

Taxas de transação bancária digital

As taxas de transação bancária digital totalizaram BRL 6,9 bilhões em 2023.

Serviço digital	Taxas de transação (BRL bilhão)
Mobile Banking	3.7
Transferências online	2.4
Pagamentos digitais	0.8

Banco Bradesco S.A. (BBD) - Canvas Business Model: Value Propositions

You're looking at the core value Banco Bradesco S.A. (BBD) delivers to its diverse client base as of late 2025. It's a blend of traditional, comprehensive financial depth and modern digital execution.

Comprehensive financial, insurance, and pension services

Banco Bradesco S.A. (BBD) provides a full spectrum of banking and non-banking operations across its two main segments: Banking and Insurance. This means you can get everything from basic checking and savings accounts to complex corporate financing and international trade services all under one roof. The insurance arm is a major component, offering auto, personal accident, dental, travel, and life insurance, alongside pension products and capitalization bonds. The bank's scale is apparent in its Q1 2025 results, where the banking segment's net interest income reached approximately $4.0 billion USD. Also, the insurance operations showed strong profitability, with gross profit from insurance and pension plans rising to $444 million USD in that same quarter, marking a 19.7% year-over-year increase. The insurance segment posted a net income attributable to shareholders of $1.0 billion USD in Q1 2025. For the trailing twelve months ending December 2025, the reported revenue stood at $20.94 Billion USD. The loan book continues to expand, reaching R$1.018 trillion as of Q2 2025, which was an 11.3% increase year-over-year. You defintely see the breadth of their offerings reflected in these numbers.

Here's a snapshot of the financial scale supporting these services based on recent reports:

Metric	Period/Date	Value
Banking Segment Net Interest Income	Q1 2025	$4.0 billion USD
Insurance Segment Net Income (Shareholders)	Q1 2025	$1.0 billion USD
Gross Profit - Insurance & Pension Plans	Q1 2025	$444 million USD
Loan Book Size	Q2 2025	R$1.018 trillion
Total Revenue (TTM)	As of Dec 2025	$20.94 Billion USD

Digital convenience with 99% of transactions conducted digitally

Banco Bradesco S.A. (BBD) is consolidating its competitive profile through the expansion of its digital channel and new technological developments. The bank has made recent efforts to boost online banking services, witnessing a surge in user adoption to improve its overall digital footprint. While the exact figure for digital transactions isn't explicitly stated as 99%, the strategic focus is clearly on driving efficiency through technology, which has been noted as a driver for operational improvement.

• Expansion of the digital channel consolidated in Q2 2025.
• Surge in user adoption for online banking services.
• Technological investments noted for efficiency improvements.

Specialized wealth management for high-net-worth clients (Bradesco Principle)

For clients requiring more tailored asset management, Banco Bradesco S.A. (BBD) operates as a major asset manager within the market. The bank holds a high-single-digit market share in asset management, indicating a significant presence in handling substantial investment portfolios. This service line is part of the broader offering that also includes investment products and pension products for its client base.

Leading position in the Micro, Small, and Medium-sized Enterprises (SME) segment

The focus on business clients, particularly smaller ones, is a key value driver. Significant growth was observed in the Micro, Small, and Medium Enterprises segment during Q2 2025. Specifically, the bank reported a growth rate of 25.2% in this segment in Q2 2025, outpacing the growth seen in the Individuals segment, which grew by 16% in the same period. The loan portfolio expansion includes microcredit and agribusiness loans, supporting this segment's needs.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Relationships

You're looking at how Banco Bradesco S.A. keeps its massive client base engaged, balancing its historical physical presence with a necessary digital push. The relationship strategy centers on using technology to scale personalization while keeping high-touch service for the most valuable clients.

High-engagement, personalized service via digital channels

Banco Bradesco S.A. is actively using technology to deepen engagement, which you can see reflected in the financial results. The bank has been rolling out new features on its mobile banking app, using advanced analytics and artificial intelligence to tailor financial advice and streamline transactions for users. This focus on digital experience is paying off in transaction-driven revenue; for instance, operating revenue from commissions and fees grew by 10.6% year-on-year, reaching R$10.307B in the second quarter of 2025 alone. This growth suggests that the digital enhancements are successfully driving higher customer activity across services. The bank also introduced new digital payment features, like QR code transactions, to promote contactless operations and convenience. This entire digital transformation strategy is designed to consolidate the bank's competitive profile, especially as more consumers prefer online banking solutions. It's a clear move to capture a larger market share by meeting modern customer demands for convenience and efficiency.

The digital relationship strategy includes:

• Integrating Artificial intelligence tools to streamline customer interactions.
• Launching new mobile app features for personalized financial advice.
• Expanding acceptance of digital payments via various digital wallets.
• Investing in robust cybersecurity measures to maintain client trust.

Dedicated relationship managers for corporate and high-net-worth clients

For the top tier of clients, Banco Bradesco S.A. maintains a high-touch approach through dedicated personnel. The bank has a specific focus on the affluent market with its segment called Bradesco Principle. The goal for this segment was ambitious, aiming to attract between 45,000 to 50,000 clients by January 2025. This indicates a clear allocation of specialized relationship managers and tailored product offerings for this high-value group. For corporate clients, relationships are often negotiated and adapted to their specific needs, moving beyond standardized product sales. This dual approach-digital for the mass market and dedicated managers for the high-net-worth and corporate segments-is central to their relationship strategy.

Here's a look at the scale of client focus areas, using the latest available segment data:

Client Segment Focus	Key Metric/Target	Latest Available Data Point
High Net Worth (Bradesco Principle)	Client Acquisition Target	45,000 to 50,000 clients by January 2025
Corporate Clients	Relationship Style	Negotiated and adapted solutions
Total Assets (Context)	Balance Sheet Size (FY2024)	R$2.069 trillion

CRM systems supporting all client segments

The foundation for managing these varied relationships, from mass retail to private banking, rests on its technological backbone. Banco Bradesco S.A. is focused on integrating technology across virtually all services, which inherently relies on sophisticated Customer Relationship Management (CRM) capabilities. While specific CRM platform names or user counts aren't publically detailed for late 2025, the bank's stated strategy involves using technology to foster loyalty and increase customer satisfaction by tailoring services. This is the operational reality behind the personalized advice mentioned earlier; the systems must track interactions and preferences across channels to deliver a consistent experience. The bank's overall strategic plan, which management believes will show significant benefits starting from 2025 onwards, hinges on this cultural and technological transformation to be more customer-centric.

Enhanced correspondent banking via Bradesco Expresso

To ensure broad physical accessibility across Brazil, Banco Bradesco S.A. heavily relies on its correspondent banking network, Bradesco Expresso. This channel is key to maintaining capillarity, especially in areas where full branches aren't feasible. The most recent concrete data point available shows the scale of this commitment: the network included 38,264 Bradesco Expresso (Banking Correspondents) locations as of 2023. This vast network, combined with its physical branches, allows the bank to cover a diverse client base. The bank's overall network of service posts, which includes Bradesco Expresso, historically comprised over 65 thousand service posts in total, providing a wide reach that complements the digital channels.

The scale of the physical access network includes:

• Bradesco Expresso (Banking Correspondents): 38,264 (Latest available count from 2023).
• Total Service Points (Historical Context): Over 65,000.
• Own Branches (Latest available count from 2023): 2,695.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Channels

You're looking at how Banco Bradesco S.A. gets its services to its customers right now, late 2025. It's a mix of old-school presence and digital speed.

Mobile and internet banking platforms

Banco Bradesco S.A. has definitely pushed its digital footprint. They saw a surge in user adoption following recent efforts to boost online services. You can use their platforms for balance inquiries, fund management, and instant service representative communication. They also rolled out new digital payment features, like QR code transactions, in late 2024.

Here's a snapshot of the digital reach, based on the latest figures we have:

Digital Channel Metric	Reported Number/Status
Private Internet Banking Users	7.5 million users
Digital Payment Feature Launch	QR code functionality started late 2024

Physical branch network and ATMs

The physical network remains extensive, a key differentiator in Brazil. You still see Banco Bradesco S.A. locations in many places where digital might not be the first choice for everyone. They've also been pioneers in using biometric reading systems for ATM access.

The scale of the physical infrastructure looks like this:

Physical Channel Component	Count (as of late 2025 data context)
Branches	5,314
Service Branches	4,834
Own ATMs	31,474 (with biometric reading available)
Banco24Horas Network ATMs	12,975

Bradesco Expresso correspondent banking platform

The Bradesco Expresso network is how Banco Bradesco S.A. achieves its presence in virtually all Brazilian municipalities. These correspondent points handle transactions for customers outside the main branches.

The sheer volume of these access points is significant:

• Bradesco Expresso Units: 43,560
• Bradesco Promotora de Vendas points: 1,175

Ágora digital investment brokerage app

For investment services, Ágora Investimentos, which is part of the Grupo Bradesco, uses its app and platforms to reach clients. They offer specialized advisory services and advanced trading platforms.

Here are some figures related to the Ágora investment channel:

Ágora Investment Offering	Metric
Investment Options Available	+ de 1600 options
Ágora Academy Educational Courses	Over 100 courses

Banco Bradesco S.A. (BBD) - Canvas Business Model: Customer Segments

You're looking at the core client base for Banco Bradesco S.A. (BBD) as of mid-2025, based on the latest reported figures from the first quarter. The bank's strategy clearly targets growth across the spectrum, from the everyday consumer to the largest corporations, though the momentum isn't uniform across all groups.

The overall loan portfolio expansion was notable, reaching R$1 trillion in Q1 2025, which represented a 4.9% year-over-year increase. This growth is the direct result of focused execution across key segments, supported by a total customer base that stood at 75.9 million as of 2024.

Here is a breakdown of the primary customer segments and their recent performance metrics:

• Individuals: Loan growth reached 16.2% year-over-year in Q1 2025.
• Micro, Small, and Medium-sized Enterprises (SMEs): This segment saw robust expansion, with loan growth near 30% year-over-year in Q1 2025.
• Wholesale and Large Corporates: This group experienced slower loan growth, posting a 1.2% increase year-on-year in Q1 2025.
• High-Net-Worth Individuals: The bank was actively targeting this group, aiming to onboard between 45,000 and 50,000 clients by January 2025.

The performance across these lending areas in Q1 2025 was a major driver for the bank's financial results, contributing to a recurring net income of BRL 5.9 billion.

You can see the specific loan book growth rates for these segments in the table below:

Customer Segment	Loan Growth (YoY, Q1 2025)	Notes/Context
Individuals	16.2%	Growth with a focus on quality, including payroll deductible loans.
Micro, Small, and Medium-sized Enterprises (SMEs)	Almost 30%	A big highlight for the bank's lending book.
Wholesale / Large Corporates	1.2%	Slower growth compared to the retail and SME segments.
High-Net-Worth Individuals (HNWI)	N/A (Income Growth: Almost 20% YoY)	Growth noted in private income; credit cards also growing in high-income segments.

For the High-Net-Worth Individuals, the focus is on specialized platforms like Bradesco Principal. Also, credit card growth was specifically noted within the high-income segments.

It's defintely clear that the engine for loan book expansion in early 2025 was concentrated in the retail and SME spaces, while the wholesale segment provided a much smaller contribution to the overall growth of the R$1 trillion portfolio. Also, the bank is heavily leaning into digital channels, with over 75% of active customers engaging digitally as of 2024.

Finance: draft 13-week cash view by Friday.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Cost Structure

You're looking at the cost side of Banco Bradesco S.A.'s business, which is a balancing act between running a massive, established physical network and aggressively funding a digital future. Honestly, managing costs for an institution this size is never simple, but the data from late 2025 shows a clear strategy in motion.

Controlled operating expenses despite transformation investments

Banco Bradesco S.A. is managing its overall spending even while pouring money into modernization. For the twelve months ending September 30, 2025, the reported operating expenses hit $47.842B, which represented a 5.12% increase year-over-year. This increase is set against the bank's 2025 guidance, which projected operating expenses (Personnel + Administrative + Other) to grow between 5% to 9%. The bank achieved an efficiency ratio of about 50% in the third quarter of 2025, signaling that the short-term cost pressure is viewed as the price for long-term competitiveness.

Here are some key cost and efficiency figures as of late 2025:

Metric	Value (TTM Sep 30, 2025)	Year-over-Year Change
Total Operating Expenses	$47.842B	5.12% increase
SG&A Expenses	$15.790B	1.93% increase
Efficiency Ratio (Q2 2025)	49.7%	12% improvement YoY
Operating Expenses (Q3 2025)	R$12.9 billion	5.5% year-on-year increase

Significant investment in digital and AI technology

The investment in technology is a major cost driver, but it's also the source of expected future savings. Banco Bradesco S.A. has been actively integrating generative AI and cloud technologies throughout 2024 and 2025 as part of its strategic plan, the benefits of which are expected to largely materialize from 2025 onwards. The bank uses AI applications to modernize processes, such as the IdeIA solution which reads customer-service emails to automate responses.

The payoff from this digital push is visible in efficiency metrics. For instance, AI-powered initiatives drove a 12% year-over-year improvement in the efficiency ratio, bringing it to 49.7% in Q2 2025. Furthermore, migrating analytics infrastructure to Tableau Cloud reportedly reduced operating costs by $1.6 million annually. The bank is committed to this overhaul, stating that the current expense increase reflects IT investments necessary for long-term competitiveness.

Credit costs managed with a moderate risk appetite for 2025

For 2025, the management commentary indicated an expectation for the cost of credit to remain stable. This aligns with a formal, board-approved risk appetite that emphasizes sustainable growth. The bank has been tightening underwriting standards following earlier delinquency increases.

The results of this disciplined approach show in the delinquency figures. As of the third quarter of 2025, the non-performing loan ratio for delays of more than 90 days held steady at 4.1%. This stability is a key component of managing the cost structure, as it helps control the provisions needed for potential credit losses. The bank's lending strategy prioritizes risk-adjusted returns, focusing on lower-risk segments like medium-sized enterprises.

Personnel and administrative costs for the large physical footprint

Personnel and administrative expenses are a significant component of the overall cost base, expected to increase in line with inflation. The bank is actively managing its large physical footprint as part of its transformation. As of December 2024, the bank was reassessing around 1,000 branches. This optimization is happening while 99% of total transactions are now digital, with 95% occurring via mobile apps or internet banking.

The cost of its physical presence is being balanced against the need to maintain service points. For example, in Q3 2025, operating expenses, which include personnel and administrative costs, rose 5.5% year-on-year to R$12.9 billion. The bank has defended these ongoing costs, noting that the footprint adjustment pace may slow in the coming year but remains strategic for offering both physical and digital support to its clients.

Banco Bradesco S.A. (BBD) - Canvas Business Model: Revenue Streams

You're looking at the core ways Banco Bradesco S.A. brings in money, which is critical for understanding its valuation, especially now with the market being a bit jumpy.

Net Interest Income (NII) from loan portfolio remains the bedrock. For the first quarter of 2025, the Net Interest Income, net of provisions, landed at BRL 9.6 billion. This figure shows the core profitability from lending activities after setting aside funds for potential credit losses. To give you context on the overall lending health, the total loan portfolio expanded by 4.9% year-on-year in Q1 2025, reaching BRL 1 trillion.

Next up is Fee and Commission Income. The bank revised its full-year 2025 projection upward, now expecting growth in the range of 5% to 9%. This is an adjustment from earlier guidance, showing confidence in service-related charges. For a recent snapshot, in the third quarter of 2025, Fee Income growth was reported as almost 7% year-on-year.

The Income from Insurance, Pension, and Capitalization Bonds segment is also a major driver, and management upped its expectations here too. The projected growth for 2025 is now set between 9% and 13%. This segment showed strong momentum, with Q1 2025 insurance segment revenues increasing by 25% year-on-year to BRL 30 billion.

Finally, we look at Investment banking and capital markets revenue. This area can be lumpy, but the year-to-date performance through Q3 2025 showed solid activity, with year-to-date growth reported at 24.1%. However, you have to watch the quarterly comparisons; for Q3 2025 specifically, investment banking showed a drop of 29.9% because the prior year's quarter had a very high baseline. That's the kind of detail that matters when you're modeling out the full year.

Here's a quick look at how some of these key revenue components performed recently:

Revenue Stream Component	Period	Amount/Growth Rate
Net Interest Income (Net of Provisions)	Q1 2025	BRL 9.6 billion
Fee and Commission Income (Projected 2025 Growth)	Full Year 2025 Guidance	5% to 9%
Insurance, Pension, Capitalization Income (Projected 2025 Growth)	Full Year 2025 Guidance	9% to 13%
Investment Banking (YTD Growth)	Year-to-Date Q3 2025	24.1%

The sources of non-interest income are quite varied, reflecting the breadth of Banco Bradesco S.A.'s offerings. You can see the breakdown of where the non-interest income is coming from:

• Credit Card Fee Income growth: Almost 14% (Q3 2025).
• Consortium Management Income growth: 22.1% year on year (Q3 2025).
• Asset Management: BRL 1 trillion of assets under management (Q3 2025).

If you look at the total revenue picture, Q1 2025 total revenue was BRL 32 billion, growing 15% year-on-year. Then, by Q3 2025, total revenue was BRL 30 billion, up by 13.1% year-on-year. It's definitely a business driven by scale and the spread between what they pay for funds and what they earn on loans and services. Finance: draft 13-week cash view by Friday.