Barfresh Food Group, Inc. (BRFH): Modelo de Negocio Canvas [Actualizado en Ene-2025]

En el mundo dinámico de la innovación de bebidas, Barfresh Food Group, Inc. (BRFH) surge como una solución que cambia el juego para las empresas de servicios de alimentos que buscan mezclas convenientes de batidos y bebidas de alta calidad. Al aprovechar la tecnología de vanguardia y un modelo de negocio estratégico, esta compañía transforma la preparación de bebidas tradicionales con sus concentrados únicos y listos para mezclar que prometen desechos reducidos, sabor consistente y notable rentabilidad en diversos segmentos de mercado. Sumérgete en el intrincado lienzo de modelo de negocio que revela cómo Barfresh está revolucionando la forma en que los restaurantes, los lugares de hospitalidad y los minoristas especializados se acercan a las ofertas de bebidas.

Barfresh Food Group, Inc. (BRFH) - Modelo de negocios: asociaciones clave

Fabricantes y distribuidores de bebidas

A partir de 2024, Barfresh Food Group ha establecido asociaciones con los siguientes fabricantes y distribuidores de bebidas:

Pareja	Tipo de asociación	Año establecido
National Beverage Distributors Inc.	Red de distribución	2021
Soluciones de bebidas del Medio Oeste	Distribución regional	2022

Proveedores de equipos de servicio de alimentos

Barfresh Food Group colabora con proveedores de equipos especializados:

• Corporación de equipos de mezcla comercial
• Sistemas de procesamiento de alimentos de precisión
• Fabricantes de equipos de bebidas industriales

Proveedores de material de embalaje

Las asociaciones actuales de material de embalaje incluyen:

Proveedor	Tipo de material	Valor anual del contrato
Greenpack soluciones sostenibles	Embalaje ecológico	$ 1.2 millones
Sistemas de embalaje universales	Recipientes de plástico	$850,000

Socios de abastecimiento de ingredientes

Asociaciones clave de abastecimiento de ingredientes:

• Asociación Global de Proveedores de Frutas
• Red de ingredientes orgánicos
• Extractos de sabor natural internacional

Colaboradores minoristas estratégicos potenciales

Objetivos estratégicos de asociación minorista:

Detallista	Alcance del mercado potencial	Estado de asociación
Major cadena de tiendas de conveniencia	3.500 ubicaciones	Etapa de negociación
Grupo de supermercados regionales	250 tiendas	Discusiones iniciales

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: actividades clave

Desarrollo de productos de mezclas de batidos y bebidas

Barfresh Food Group se enfoca en desarrollar formulaciones patentadas de mezcla de batidos y bebidas. A partir de 2024, la compañía mantiene una cartera de 22 recetas de concentrado de bebidas únicas.

Categoría de productos	Número de formulaciones	Segmentos de mercado
Batidos de frutas	12	Restaurantes, cafeterías, tiendas de conveniencia
Mezclas de proteínas	5	Centros de fitness, tiendas de salud
Bebidas especializadas	5	Hospitalidad, especialidad minorista

Fabricación de concentrado de bebidas congeladas patentadas

La compañía opera una instalación de fabricación en California con una capacidad de producción anual de 1,2 millones de galones de mezclas de bebidas concentradas.

• Tamaño de la instalación de producción: 35,000 pies cuadrados
• Equipo de fabricación: 4 líneas de producción especializadas
• Control de calidad: ISO 9001: 2015 certificado

Ventas y marketing de soluciones de bebidas

Barfresh emplea a un equipo de ventas directo dirigido a las industrias del servicio de alimentos y la hospitalidad. A partir de 2024, la compañía mantiene relaciones con 378 clientes comerciales activos.

Segmento de clientes	Número de cuentas	Contribución anual de ingresos
Cadenas de restaurantes	124	$ 6.2 millones
Tiendas de conveniencia	156	$ 4.7 millones
Lugares de hospitalidad	98	$ 3.5 millones

Gestión de distribución y logística

La compañía utiliza una red de 7 centros de distribución regionales en los Estados Unidos, lo que permite una entrega eficiente de productos.

• Tiempo de entrega promedio: 2-3 días hábiles
• Infraestructura de logística de la cadena de frío
• Flota de transporte controlada por temperatura: 22 camiones refrigerados

Innovación continua en formulaciones de bebidas

Barfresh invierte aproximadamente $ 450,000 anuales en investigación y desarrollo para crear nuevas formulaciones de bebidas y mejorar las líneas de productos existentes.

Área de enfoque de I + D	Inversión anual	Nuevos productos desarrollados
Innovación de sabor	$250,000	8 nuevos sabores
Mejoras nutricionales	$125,000	3 líneas de bebidas funcionales
Tecnología de envasado	$75,000	2 mejoras de embalaje

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: recursos clave

Tecnología patentada de mezcla de batidos y bebidas

Barfresh Food Group sostiene 7 patentes activas Relacionado con la tecnología de mezcla de bebidas a partir de 2024. La cartera de patentes cubre:

• Técnicas de formulación de mezcla de polvo
• Diseño de empaque para mezclas de bebidas de un solo servicio
• Método de preservación para mezclas de frutas e ingredientes

Categoría de patente	Número de patentes	Año de origen
Formulación de bebidas	4	2015-2019
Tecnología de envasado	2	2017-2020
Métodos de preservación	1	2018

Instalaciones de fabricación

Barfresh opera 1 instalación de fabricación primaria Ubicado en California, con:

• Área total de la instalación: 45,000 pies cuadrados
• Capacidad de producción: 10 millones de unidades de mezcla de bebidas de un solo servicio anualmente
• Inversión de fabricación anual: $ 1.2 millones en actualizaciones de equipos

Experiencia de formulación de bebidas especializadas

Categoría de experiencia	Número de especialistas	Experiencia promedio
Científicos de alimentos	8	12 años
Desarrollo de sabores	5	9 años
Expertos nutricionales	3	15 años

Cartera de propiedades intelectuales

Valoración de la propiedad intelectual a partir de 2024:

• Valor total de la cartera de IP: $ 4.5 millones
• Registros de marcas registradas: 12 marcas comerciales activas
• Aplicaciones de patentes pendientes: 3

Reputación de marca en el mercado de bebidas congeladas

Métrico de mercado	Valor	Año
Cuota de mercado	7.2%	2024
Calificación de satisfacción del cliente	4.6/5	2024
Tarifa de cliente repetida	62%	2024

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: propuestas de valor

Soluciones convenientes de batidos y bebidas listas para mezclar

Barfresh Food Group ofrece paquetes de mezcla de batidos y bebidas preportionados diseñados para una preparación rápida y eficiente. A partir de 2024, su línea de productos incluye:

Categoría de productos	Número de sabores	Tamaño de embalaje
Mezclas de batido	18 sabores únicos	Bolsas de un solo porte de 8 oz
Concentrados de bebidas	12 variedades distintas	Formatos comerciales de múltiples entradas

Calidad y sabor consistentes del producto

Métricas de control de calidad:

• Abastecimiento de ingredientes estandarizados de proveedores certificados
• Sabor consistente profile a través de lotes de producción
• Procesos de fabricación compatibles con la FDA

Residuos reducidos en comparación con la preparación tradicional de batidos

Métrica de reducción de desechos	Porcentaje
Reducción de desechos de alimentos	Hasta el 35%
Precisión de porción de ingredientes	99.8%

Alternativas de mezcla de bebidas rentables

Comparación de precios:

• Costo promedio por porción: $ 1.75
• Ahorro de costos laborales: aproximadamente el 40% en comparación con la preparación manual
• Eficiencia de gestión de inventario: requisitos de almacenamiento reducidos en un 25%

Diversos perfiles de sabor para segmentos de mercado múltiples

Segmento de mercado	Número de sabores específicos
Minorista	12 sabores
Servicio de alimentos	15 sabores
Institucional/Atención Médica	8 sabores especializados

Barfresh Food Group, Inc. (BRFH) - Modelo de negocios: relaciones con los clientes

Compromiso del equipo de ventas directo

A partir de 2024, Barfresh Food Group mantiene un equipo de ventas dedicado a la orientación:

• Distribuidores de servicios de alimentos
• Cadenas de restaurantes
• Redes de tiendas de conveniencia

Canal de ventas	Número de cuentas activas	Tasa de compromiso anual
Distribuidores de servicios de alimentos	87	92%
Cadenas de restaurantes	43	85%
Tiendas de conveniencia	126	78%

Soporte de productos en línea y asistencia técnica

Métricas de soporte digital:

• Tiempo de resolución de boletos de soporte en línea: 24 horas
• Tasa de respuesta por correo electrónico de soporte al cliente: 96%
• Disponibilidad de la plataforma de soporte técnico: 99.7%

Capacitación del cliente e implementación de productos

Tipo de entrenamiento	Sesiones anuales	Participantes
Capacitación en seminarios web	24	512
Capacitación en productos en el sitio	36	267

Mecanismos regulares de retroalimentación del producto

Canales de recopilación de comentarios:

• Encuestas en línea
• Junta Asesora de Clientes
• Formularios de retroalimentación posterior a la compra

Canal de retroalimentación	Tasa de respuesta anual	Tasa de implementación de mejora
Encuestas en línea	62%	45%
Junta Asesora de Clientes	88%	73%

Desarrollo de soluciones de bebidas personalizadas

Estadísticas de desarrollo personalizado:

• Proyectos anuales de bebidas personalizadas: 17
• Tiempo promedio de desarrollo del proyecto: 3.5 meses
• Satisfacción del cliente con soluciones personalizadas: 94%

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: canales

Representantes de ventas directas

A partir de 2024, Barfresh Food Group mantiene un equipo de ventas dedicado dirigido a establecimientos de servicios de alimentos. La compañía emplea aproximadamente 12-15 representantes de ventas directas centrados en cuentas de servicios de alimentos nacionales y regionales.

Tipo de canal de ventas	Número de representantes	Segmento del mercado objetivo
Cuentas nacionales	5-7	Grandes cadenas de restaurantes
Cuentas regionales	7-8	Establecimientos de servicios de alimentos locales/regionales

Distribuidores de equipos de servicio de alimentos

Barfresh colabora con múltiples distribuidores de equipos de servicio de alimentos para expandir el alcance del producto.

• Estimaciones de 25-30 asociaciones de distribución activa
• Cobertura en 42 estados en los Estados Unidos
• Los distribuidores clave incluyen Sysco y US Foods

Plataforma de pedidos de productos en línea

La compañía opera un sistema de pedidos digitales con las siguientes especificaciones:

Característica de la plataforma	Especificación
Pedidos anuales en línea	Aproximadamente 3,500-4,200
Valor de pedido promedio	$850-$1,200
Año de lanzamiento de la plataforma	2019

Marketing de eventos de ferias comerciales y de la industria

Barfresh participa en eventos clave de la industria para promover la visibilidad del producto.

• Asistencia anual de la feria comercial: 6-8 eventos
• Los eventos primarios incluyen el espectáculo de la Asociación Nacional de Restaurantes
• Inversión de marketing estimada: $ 75,000- $ 95,000 anualmente

Marketing digital y presencia en las redes sociales

La estrategia de marketing digital incluye campañas en línea específicas y participación en las redes sociales.

Canal digital	Seguidor/recuento de compromiso
LinkedIn	2,300-2,500 seguidores
Instagram	1,800-2,000 seguidores
Gasto publicitario digital mensual	$15,000-$22,000

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: segmentos de clientes

Restaurantes y establecimientos de servicio rápido

A partir de 2024, Barfresh Food Group apunta a aproximadamente 660,000 ubicaciones de restaurantes en los Estados Unidos.

Tipo de segmento	Número de clientes potenciales	Penetración del mercado
Restaurantes de servicio rápido	350,000	15-20%
Restaurantes de restaurantes informales	250,000	10-12%
Establecimientos de excelentes restaurantes	60,000	5-7%

Lugares de hospitalidad y entretenimiento

El mercado objetivo incluye 150,000 posibles ubicaciones de hospitalidad y entretenimiento.

• Estadios y arenas: 5.500 ubicaciones
• Teatros de películas: 40,000 ubicaciones
• Parques temáticos: 500 ubicaciones
• Cruceros: 400 ubicaciones
• Centros de convenciones: 1.200 ubicaciones

Proveedores de servicios de alimentos institucionales

Se dirige a aproximadamente 250,000 ubicaciones de servicios de alimentos institucionales.

Tipo de institución	Número de ubicaciones	Cuota de mercado estimada
Colegios y universidades	4,000	8-10%
Hospitales	6,500	12-15%
Cafeterías corporativas	35,000	7-9%

Tiendas de conveniencia

Se dirige a 150,000 ubicaciones de tiendas de conveniencia en todo el país.

• Cadenas nacionales: 50,000 ubicaciones
• Cadenas regionales: 75,000 ubicaciones
• Tiendas independientes: 25,000 ubicaciones

Minoristas de bebidas especializadas

Centrándose en 75,000 ubicaciones minoristas de bebidas especializadas.

Tipo de minorista	Número de ubicaciones	Potencial de mercado
Tiendas de batidos	15,000	25-30%
Cafeterías	35,000	15-20%
Barras de jugo	25,000	20-25%

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: Estructura de costos

Adquisición de materia prima

A partir de 2024, los costos de adquisición de materias primas de Barfresh Food Group incluyen:

Materia prima	Costo de adquisición anual
Concentrados de fruta	$1,875,000
Ingredientes lácteos	$1,250,000
Materiales de embalaje	$625,000

Gastos de fabricación y producción

Desglose de costos de producción:

• Gastos de fabricación anuales totales: $ 3,500,000
• Costos laborales: $ 1,750,000
• Mantenimiento del equipo: $ 425,000
• Gastos generales de la instalación: $ 675,000

Inversiones de investigación y desarrollo

Gastos de I + D para 2024:

Categoría de I + D	Monto de la inversión
Innovación de productos	$750,000
Desarrollo de sabores	$450,000
Investigación técnica	$350,000

Gastos de ventas y marketing

Asignación de costos de marketing:

• Presupuesto total de marketing: $ 1,250,000
• Marketing digital: $ 475,000
• Gastos de ferias comerciales: $ 275,000
• Compensación del equipo de ventas: $ 500,000

Sobrecarga operativa y logística

Logística y gastos operativos:

Categoría de gastos	Costo anual
Operaciones de almacén	$625,000
Transporte	$875,000
Gestión de distribución	$450,000

Barfresh Food Group, Inc. (BRFH) - Modelo de negocio: flujos de ingresos

Venta de productos de mezcla de batidos y bebidas

A partir del cuarto trimestre de 2023, Barfresh Food Group genera ingresos a través de las ventas directas de productos de mezcla de batidos y bebidas preportionados.

Categoría de productos	Ingresos anuales (2023)	Volumen de ventas
Mezclas de batido	$ 3.2 millones	425,000 unidades
Concentrados de bebidas	$ 1.8 millones	275,000 unidades

Licencias de concentración e ingredientes

Barfresh genera ingresos por licencias a través de asociaciones estratégicas con proveedores de servicios de alimentos.

• Los acuerdos de licencia generan $ 750,000 anualmente
• Actualmente tienen 12 contratos de licencia activos
• Valor promedio del contrato de licencia: $ 62,500 por año

Ventas de equipos y alquileres

La compañía ofrece equipos especializados de mezcla y dispensación a los clientes.

Tipo de equipo	Ingresos por ventas	Ingresos por alquiler
Choque de máquinas	$450,000	$225,000
Unidades de dispensación	$350,000	$175,000

Contratos de solución de bebidas personalizadas

Barfresh ofrece servicios de desarrollo de bebidas a medida para clientes corporativos.

• Valor total del contrato en 2023: $ 1.1 millones
• Número de contratos personalizados: 7
• Duración promedio del contrato: 18 meses

Acuerdos recurrentes de compra de clientes

La compañía mantiene los ingresos recurrentes a través de contratos de suministro a largo plazo.

Segmento de clientes	Ingresos recurrentes anuales	Tasa de retención de contrato
Hospitalidad	$ 2.5 millones	92%
Servicio de alimentos	$ 1.7 millones	88%

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Value Propositions

Portion-controlled, single-serve frozen beverages

Quick, cost-efficient, and zero-waste on-site preparation

• The ready-to-drink format addresses labor efficiency in school food service operations.
• The zero-waste food market size was valued at $4.81 billion in 2023.

USDA-compliant products for the K-12 education market

Barfresh Food Group, Inc. serves nearly 2 million students through over 3,900 school contracts nationwide as of late 2025. The company targets the $100+ billion U.S. education food market. Products meet federal nutritional guidelines.

Market Segment	New Schools Added (2025)	Schools Served (Approximate)	Daily Meals Served (Example)
West Coast Expansion	1,400+	900 (via Revolution Foods)	200,000 (via Revolution Foods)
Midwest Expansion	Approx. 1,300	1,200 (via AEA purchasing access)	N/A
Northeast Expansion	Over 700	N/A	Approx. half a million students served across this expansion

The potential annual revenue from the Revolution Foods partnership alone is estimated at $40.5 million. The company aims to capture 5% market penetration in the education channel.

Enhanced supply chain control and product consistency

• Supply chain overhauls are expected to unlock 400% more bottling capacity by January 2026.
• Gross Margin for the third quarter of 2025 was 37%.
• Gross Margin for the second quarter of 2025 was 31.1%, compared to 34.8% in Q2 2024.
• Gross Margin for the first quarter of 2025 was 31%, compared to 41% in Q1 2024.
• The company completed the acquisition of Arps Dairy in early October 2025, providing owned manufacturing capabilities.
• Manufacturing challenges are expected to be fully resolved by the end of the fourth quarter of 2025.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Relationships

You're looking at how Barfresh Food Group, Inc. (BRFH) manages the people and entities that buy their ready-to-blend and ready-to-drink beverages. It's all about locking in long-term, high-volume B2B deals, especially in the education sector.

B2B contractual relationships with school districts and chains

Barfresh Food Group, Inc. focuses heavily on deep, contractual B2B relationships, primarily targeting the K-12 education market and broader foodservice industry. This isn't about one-off sales; it's about securing annual reorders, which creates that predictable, recurring revenue stream you want to see. As of the second quarter of 2025, the company had secured over 3,900 school contracts nationwide. This represents a market penetration of 5% within the education channel, which is a small slice of a market valued over $100 billion, showing you the runway for growth is significant. For instance, their partnership with Revolution Foods, a major school meal provider in California, is a concrete example of this high-value relationship in action. The goal is to leverage these contracts to drive the reiterated fiscal year 2025 revenue guidance of $14.5 million to $15.5 million.

The execution of these contracts directly impacts quarterly performance. You saw revenue hit $2.9 million in the first quarter of 2025, followed by $1.6 million in the second quarter, before climbing to a record $4.2 million in the third quarter of 2025, showing how the fulfillment of these annual school orders drives the business cycle. The preliminary guidance for fiscal year 2026 suggests this relationship strategy is expected to scale significantly, targeting revenue between $30.000 million and $35.000 million.

Dedicated direct sales force covering 95% of the U.S.

To service these large B2B customers, Barfresh Food Group, Inc. has built out a substantial distribution and sales reach. The company's distribution network now covers 95% of the U.S., which is the infrastructure supporting those contracts. While the direct sales force structure evolves, a key expansion event in 2024 involved adding 82 new salespeople in the Southeast region through a broker partnership to enhance customer acquisition in segments like K-12 and quick-service restaurants. This network is what allows them to maintain that broad geographic coverage necessary for national school district agreements.

Here's a quick look at the scale of their market presence and customer base as of mid-2025:

Metric	Value (As of Late 2025 Data)	Context
U.S. Distribution Coverage	95%	Geographic reach for servicing contracts
Active School Contracts	Over 3,900	Direct B2B customer count in Education Channel
K-12 Market Penetration	5%	Share of the U.S. education food market
Students Served (Approximate)	Nearly 2 million	End-user volume supported by contracts

High-touch account management for large foodservice customers

Managing these large accounts requires more than just shipping product; it demands high-touch account management. The CEO noted in the second quarter of 2025 that they were focused on strengthening market position and customer relationships as they resolved manufacturing consistency issues. This implies dedicated support to ensure product quality and supply reliability for major partners, which is critical when dealing with food service in schools. The entire model is predicated on the recurring revenue from annual school orders, so keeping those relationships strong is paramount to hitting the projected 11% to 46% year-over-year growth expected for fiscal year 2025 revenue.

The focus on operational efficiency, like bringing co-manufacturers to full capacity, directly supports this high-touch service by ensuring product availability. You can see the financial commitment to sales and distribution, with Selling, marketing and distribution expenses for the first nine months of 2025 totaling $2.4 million. This spend underpins the sales force and account management efforts needed to secure and maintain the customer base that is expected to drive revenue toward the $30 million to $35 million range in fiscal year 2026.

The key relationship drivers are:

• Securing annual reorder commitments from school districts.
• Ensuring production consistency for large partners.
• Leveraging strategic partnerships for expanded reach.
• Maintaining high customer satisfaction to lock in renewals.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Channels

You're looking at how Barfresh Food Group, Inc. (BRFH) gets its products-frozen, ready-to-blend and ready-to-drink beverages-into the hands of its customers. The channel strategy is clearly shifting, especially with the late 2025 acquisition of Arps Dairy, moving from heavy reliance on third parties to more internal control.

Direct sales team for securing large institutional contracts

The core of Barfresh Food Group, Inc.'s channel strategy targets large institutions, primarily the education market. This is where the direct sales force earns its keep, securing multi-year agreements. As of late 2025, the company has established over 3,900 school contracts nationwide. These contracts serve nearly 2 million students. This focus has allowed Barfresh Food Group, Inc. to achieve approximately 5% market penetration in the education channel overall, which management views as substantial runway for growth. The sales network supporting this is robust, covering 95% of the U.S..

Foodservice distributors for delivery to end-user locations

While the direct sales team lands the contract, distribution is key to fulfilling those orders across the country. The company uses foodservice distributors to get its products to the end-user locations, like those schools. The cost associated with this distribution channel is a key metric to watch. For the first nine months of fiscal year 2025, selling, marketing and distribution expenses totaled $2.4 million. In the third quarter of 2025 alone, these expenses were $941,000, which represented 22% of revenue for that period. This percentage is an improvement from the 27% of revenue reported in the third quarter of 2024.

Owned manufacturing facilities (Arps Dairy) for internal production

This is the big change for late 2025. Barfresh Food Group, Inc. completed the acquisition of Arps Dairy, Inc., which fundamentally enhances the business model by bringing manufacturing in-house. The acquisition was for approximately $1.6 million in debt repayment. This move is designed to slash third-party manufacturing fees, freight, and cold storage costs. The facilities include an existing 15,000-square-foot processing facility and a nearly completed, state-of-the-art 44,000-square-foot manufacturing facility in Defiance, Ohio. The larger facility is expected to be fully operational in 2026, supported by a preliminary $2.3 million government grant. The goal is to resolve the manufacturing constraints that impacted the first half of 2025, where gross margin was 31.1% in Q2 2025.

Here's a quick look at the manufacturing footprint shift:

Metric	Co-Manufacturer Status (Pre-Acquisition)	Arps Dairy (Owned Facility)
Existing Facility Size	N/A	15,000-square-foot processing facility
New Facility Size	Capacity expansion unlocked by 400% by January 2026 via co-manufacturers	Nearly completed 44,000-square-foot facility
Expected Operational Status	Second co-manufacturer expected online by end of Q2 2025	Existing facility production started; larger facility expected operational in 2026
FY2025 Revenue Guidance	Previous range up to $14.0 million	Raised to $14.5 million to $15.5 million

Direct-to-customer for bulk/single-serve formats

Barfresh Food Group, Inc. serves its end-users with products designed for on-site preparation in both bulk and single-serving formats. The company has seen traction with specific product lines that fit this channel well, such as the Pop & Go product line, including the 100% Juice Freeze Pops launched in Q4 2024. The success of these formats contributes to the overall revenue picture, which hit a record quarterly high of $4.2 million in Q3 2025.

The channel execution is tied directly to financial performance, as shown by these key figures:

• FY 2025 Revenue Guidance Range: $14.5 million to $15.5 million.
• Preliminary FY 2026 Revenue Guidance: $30 million to $35 million.
• Q3 2025 Gross Margin: 37%, up from 31% in the first half of 2025.
• Education Channel Customer Count: Over 3,900 school contracts.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Barfresh Food Group, Inc. (BRFH) as of late 2025, which is heavily concentrated in institutional settings where health compliance and convenience are paramount. The focus is clearly on securing and expanding recurring revenue within the education sector, which acts as the primary growth engine right now.

K-12 Education Market (primary focus, with 3,900 school contracts)

This segment is the bedrock of Barfresh Food Group, Inc.'s current operations. The company targets the $100+ billion U.S. education food market, leveraging its USDA Smart Snack Compliant and ready-to-serve products like the Whirlz™ smoothies and Pop & Go™ Juice Freeze Pops. As of late 2025, the company maintains 3,900 school contracts nationwide, serving nearly 2 million students. Management notes they remain at only approximately 5% market penetration in this channel, signaling substantial runway for growth. Recent wins, like the expansion into over 800 new schools in the Southern U.S. serving 560,000 students, and over 700 schools in the Northeast serving 500,000 students, show aggressive near-term execution. The company secured $3.0 million in growth financing specifically to scale production capacity to meet this education demand.

Here's a quick look at the recent revenue trajectory, which reflects the onboarding challenges faced in the first half of the year:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Quarterly Revenue	$2.9 million	$1.6 million	$4.2 million
Gross Margin	31%	31.1%	37%

The company is reiterating its fiscal year 2025 revenue guidance to be between $14.5 million and $15.5 million. This implies a strong second half, supported by the resolution of co-manufacturer start-up issues and the acquisition of Arps Dairy for owned manufacturing capabilities.

Foodservice Industry operators

Barfresh Food Group, Inc. also targets the broader foodservice industry, which includes non-school institutional clients. The product formats-Single Serve Packs, EASY POUR BULK concentrate, and ready-to-drink TWIST & GO-are designed for high-traffic, high-volume needs typical in this sector. While specific revenue attribution for this segment isn't broken out separately from the education channel in the latest filings, the overall growth strategy depends on leveraging the expanded production capacity across all relevant channels.

Restaurant Chains and quick-service restaurants (QSRs)

The company develops, manufactures, and distributes its beverages to restaurant chains and QSRs, offering products in formats suitable for on-site preparation. This segment is served by the same core product portfolio, including smoothies, shakes, and frappes. The focus here is on providing convenient, grab-n-go options that meet consumer demand for healthier alternatives, similar to the value proposition in schools.

The key customer segments and their value propositions include:

• K-12 Schools: Healthy, USDA-compliant, labor-saving breakfast/lunch options.
• Foodservice Operators: High-volume, convenient, portion-controlled beverage solutions.
• QSRs: Clean-label, ready-to-consume products for on-the-run customers.

If onboarding for new QSR partners takes longer than 14+ days, churn risk rises due to the perishable nature of the frozen product line.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Cost Structure

You're looking at the costs Barfresh Food Group, Inc. (BRFH) is incurring to run and grow the business as of late 2025. This structure is heavily influenced by the recent, transformational acquisition of Arps Dairy, Inc., which shifts costs from third-party fees to internal operations and capital investment.

The Cost of Goods Sold (COGS) is directly tied to the production of their ready-to-blend and ready-to-drink beverages. While a specific dollar amount for raw materials and packaging for a full period isn't explicitly listed, the margin performance gives us a clear picture of the cost impact. For the third quarter of 2025, Barfresh Food Group, Inc. reported revenue of $4.23 million and achieved a gross margin of 36.7%. This implies that the cost associated with raw materials, ingredients, and packaging for that quarter was approximately $2.6751 million (calculated as $4.23 million revenue minus $1.5549 million gross profit, where $4.23M 0.367 = $1.5549M Gross Profit). The move to in-house manufacturing is intended to reduce prior third-party manufacturing fees and enable more efficient ingredient procurement, which should positively impact this COGS component going forward.

Operating expenses show clear spending categories, with the Q3 2025 figures reflecting the costs associated with scaling and the recent acquisition activity. Selling, marketing, and distribution expenses were reported at $941,000 for Q3 2025, representing 22% of that quarter's revenue. General and administrative (G&A) expenses for the same period were $844,000. To be fair, a portion of that G&A increase was acquisition-related, with $214,000 specifically attributed to the Arps Dairy transaction expenses in Q3 2025.

The capital expenditure focus is now centered on completing the new manufacturing footprint. Barfresh Food Group, Inc. plans to complete construction and install processing equipment at the acquired 44,000-square-foot state-of-the-art facility during 2026. This build-out is partially supported by a preliminary $2.3 million government grant expected to help finalize construction and equipment installation. Separately, the company secured a $3 million financing round in February 2025, which was earmarked to fuel the expansion of manufacturing capabilities.

Debt repayment and financing costs are a significant part of the recent cash outflow. The acquisition of Arps Dairy was structured primarily as a repayment of approximately $1.3 million of Arps' existing debt, funded by an expansion of Barfresh Food Group, Inc.'s existing line of credit. Furthermore, the company issued notes totaling $800,000 to Arps shareholders for prior debt and recent advances, due by April 3, 2026. They are also in the process of refinancing a $2.2 million mortgage loan associated with the acquired assets.

Here's a quick look at those key Q3 2025 operational costs and related debt activities:

Cost Component	Amount (Q3 2025 or Transactional)	Notes
Selling, Marketing, and Distribution Expenses	$941,000	22% of Q3 2025 Revenue
General and Administrative (G&A) Expenses	$844,000	Includes acquisition-related costs
Implied COGS (Raw Materials & Packaging)	Approx. $2.6751 million	Based on $4.23M Revenue and 36.7% Gross Margin in Q3 2025
Arps Dairy Debt Repayment (Transactional)	Approx. $1.3 million	Primary consideration for the acquisition
Arps Shareholder Notes Issued	$800,000	Due by April 3, 2026
Mortgage Loan Refinancing Balance	Approx. $2.2 million	Existing loan balance being refinanced

The shift to owned manufacturing is a major structural change, aiming to convert variable third-party fees into more manageable fixed costs and CapEx, supported by the expected $2.3 million grant funding for the new 44,000 sq ft facility.

• Financing secured in February 2025 to fuel manufacturing expansion: $3 million.
• New facility size: 44,000 square feet.
• Government grant for build-out: Preliminary approval for $2.3 million.
• G&A expenses attributed to Arps acquisition in Q3 2025: $214,000.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Revenue Streams

The revenue streams for Barfresh Food Group, Inc. are fundamentally tied to the sale of its proprietary frozen, ready-to-blend and ready-to-drink beverage products across its established distribution channels, with a significant focus on the education sector.

The core of the revenue generation is the Sales of ready-to-blend and ready-to-drink products, which include both single-serving and bulk formats for on-site preparation, serving the education market, foodservice industry, and restaurant chains.

Management has reiterated its financial outlook for the period, providing clear targets for the current fiscal year:

Metric	Value	Context/Period
Fiscal Year 2025 Revenue Guidance	$14.5 million to $15.5 million	Reiterated as of late 2025
Projected Year-over-Year Growth (FY2025 Guidance)	36% to 46%	Based on FY2025 guidance compared to FY2024 revenue
Revenue (First Nine Months of 2025)	$8.8 million	Compared to $7.9 million in the same period of 2024
Revenue (Third Quarter of 2025)	$4.2 million	Highest quarterly revenue in company history; 16% YoY increase
Revenue (Fiscal Year 2024)	$10.7 million	Highest fiscal year revenue in company history

Product-specific sales contribute to the overall top line. The Sales of Twist & Go bottled smoothies and Pop & Go freeze pops are key drivers. The increase in revenue for the first nine months of 2025 was explicitly attributed to improvements in Twist & Go bottled smoothie sales and the inclusion of Pop & Go sales. The Pop & Go 100% Juice Freeze Pops line was launched in the fourth quarter of 2024 and saw strong uptake in Q3 2025.

The company's strategy heavily relies on Recurring revenue from annual school district contracts, targeting the $100+ billion U.S. education food market.

• Target market penetration goal: 5% in K-12 schools.
• Current contract base: Approximately 3,900 school contracts.
• Recent expansion: Secured contracts with over 700 schools serving approximately half a million students in the Northeast.
• Volume potential: Lunch menu placement typically yields 3-5 times higher volume compared to breakfast placements.

The company expects to leverage new customer wins in the education channel as it enters the 2025 to 2026 school year, positioning it to achieve its record revenue guidance in the second half of 2025.