Barfresh Food Group, Inc. (BRFH): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de l'innovation des boissons, Barfresh Food Group, Inc. (BRFH) apparaît comme une solution révolutionnaire pour les entreprises de services alimentaires à la recherche de mélanges de smoothies et de boissons de haute qualité et de haute qualité. En tirant parti de la technologie de pointe et d'un modèle commercial stratégique, cette entreprise transforme la préparation traditionnelle des boissons avec ses concentrés uniques et prêts à l'emploi qui promettent des déchets réduits, une saveur cohérente et un coût remarquable à travers divers segments de marché. Plongez dans la toile du modèle commercial complexe qui révèle comment Barfresh révolutionne la façon dont les restaurants, les lieux d'accueil et les détaillants spécialisés abordent les offres de boissons.

Barfresh Food Group, Inc. (BRFH) - Modèle commercial: partenariats clés

Fabricants de boissons et distributeurs

En 2024, Barfresh Food Group a établi des partenariats avec les fabricants et distributeurs de boissons suivants:

Partenaire	Type de partenariat	Année établie
National Beverage Distributeurs Inc.	Réseau de distribution	2021
Solutions de boissons Midwest	Distribution régionale	2022

Fournisseurs d'équipements de services alimentaires

Barfresh Food Group collabore avec des fournisseurs d'équipements spécialisés:

• Corporation de l'équipement de mélange commercial
• Systèmes de transformation des aliments de précision
• Fabricants d'équipements de boissons industriels

Fournisseurs de matériel d'emballage

Les partenariats actuels d'emballage comprennent:

Fournisseur	Type de matériau	Valeur du contrat annuel
Solutions durables GreenPack	Emballage respectueux de l'environnement	1,2 million de dollars
Systèmes d'emballage universels	Récipients en plastique	$850,000

Partenaires d'approvisionnement en ingrédients

Partenariats d'approvisionnement en ingrédients clés:

• Association mondiale des fournisseurs de fruits
• Réseau d'ingrédients biologiques
• Extraits de saveur naturelle International

Collaborateurs de détail stratégiques potentiels

Objectifs de partenariat de vente au détail stratégique:

Détaillant	Portée du marché potentiel	Statut de partenariat
Chaîne de dépanneur majeure	3 500 emplacements	Étape de négociation
Groupe de supermarchés régionaux	250 magasins	Discussions initiales

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: activités clés

Développement de produits des mélanges de smoothies et de boissons

Barfresh Food Group se concentre sur le développement de formulations propriétaires de smoothies et de boissons. En 2024, la société maintient un portefeuille de 22 recettes uniques de concentré de boissons.

Catégorie de produits	Nombre de formulations	Segments de marché
Smoothies aux fruits	12	Restaurants, cafés, dépanneurs
Mélanges protéiques	5	Centres de fitness, magasins de santé
Boissons spécialisées	5	Hospitalité, vente au détail spécialisé

Fabrication de concentré de boissons congelées propriétaires

La société exploite une usine de fabrication en Californie avec une capacité de production annuelle de 1,2 million de gallons de mélanges de boissons concentrés.

• Taille de l'installation de production: 35 000 pieds carrés
• Équipement de fabrication: 4 lignes de production spécialisées
• Contrôle de la qualité: ISO 9001: 2015 certifié

Ventes et commercialisation de solutions de boissons

Barfresh emploie une équipe de vente directe ciblant les services de restauration et d'hôtellerie. En 2024, la société entretient des relations avec 378 clients commerciaux actifs.

Segment de clientèle	Nombre de comptes	Contribution annuelle des revenus
Chaînes de restaurants	124	6,2 millions de dollars
Dépanneurs	156	4,7 millions de dollars
Lieux d'hospitalité	98	3,5 millions de dollars

Gestion de la distribution et de la logistique

La société utilise un réseau de 7 centres de distribution régionaux à travers les États-Unis, permettant une livraison efficace de produits.

• Délai de livraison moyen: 2-3 jours ouvrables
• Infrastructure logistique de la chaîne du froid
• Flotte de transport à température contrôlée: 22 camions réfrigérés

Innovation continue dans les formulations de boissons

Barfresh investit environ 450 000 $ par an en recherche et développement pour créer de nouvelles formulations de boissons et améliorer les gammes de produits existantes.

Zone de focus R&D	Investissement annuel	De nouveaux produits développés
Innovation de saveur	$250,000	8 nouvelles saveurs
Améliorations nutritionnelles	$125,000	3 lignes de boissons fonctionnelles
Technologie d'emballage	$75,000	2 améliorations d'emballage

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: Ressources clés

Technologie de mélange de smoothies et de boissons brevetés

Barfresh Food Group détient 7 brevets actifs lié à la technologie de mélange de boissons en 2024. Le portefeuille de brevets couvre:

• Techniques de formulation de mélange de poudre
• Conception d'emballage pour les mélanges de boissons à service unique
• Méthode de préservation pour les mélanges de fruits et d'ingrédients

Catégorie de brevet	Nombre de brevets	Année d'origine
Formulation de boissons	4	2015-2019
Technologie d'emballage	2	2017-2020
Méthodes de conservation	1	2018

Installations de fabrication

Barfresh fonctionne 1 installation de fabrication primaire Situé en Californie, avec:

• Zone totale des installations: 45 000 pieds carrés
• Capacité de production: 10 millions d'unités de mélange de boissons mono-opératoires chaque année
• Investissement manufacturier annuel: 1,2 million de dollars en améliorations d'équipement

Expertise spécialisée de formulation de boissons

Catégorie d'expertise	Nombre de spécialistes	Expérience moyenne
Scientifiques de l'alimentation	8	12 ans
Développement de saveurs	5	9 ans
Experts nutritionnels	3	15 ans

Portefeuille de propriété intellectuelle

Évaluation de la propriété intellectuelle à partir de 2024:

• Valeur du portefeuille IP total: 4,5 millions de dollars
• Inscriptions des marques: 12 marques actives
• Demandes de brevet en instance: 3

Réputation de la marque sur le marché des boissons glacées

Métrique du marché	Valeur	Année
Part de marché	7.2%	2024
Évaluation de satisfaction du client	4.6/5	2024
Tarif client répété	62%	2024

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: propositions de valeur

Solutions de smoothie et de boissons pratiques et prêtes à l'emploi

Barfresh Food Group propose des packages de smoothies et de boissons pré-portionnés conçus pour une préparation rapide et efficace. Depuis 2024, leur gamme de produits comprend:

Catégorie de produits	Nombre de saveurs	Taille d'emballage
Mélanges de smoothies	18 saveurs uniques	Pochettes à une seule séquence de 8 oz
Concentrés de boissons	12 variétés distinctes	Formats commerciaux multi-servants

Qualité et goût cohérents du produit

Métriques de contrôle de la qualité:

• Source des ingrédients standardisés auprès de fournisseurs certifiés
• Saveur constante profile à travers les lots de production
• Processus de fabrication conformes à la FDA

Déchets réduits par rapport à la préparation traditionnelle des smoothies

Métrique de réduction des déchets	Pourcentage
Réduction des déchets alimentaires	Jusqu'à 35%
Précision de la portion d'ingrédient	99.8%

Alternatives de mélange de boissons rentables

Comparaison des prix:

• Coût moyen par portion: 1,75 $
• Économies de coûts de main-d'œuvre: environ 40% par rapport à la préparation manuelle
• Efficacité de gestion des stocks: réduction des exigences de stockage de 25%

Divers profils de saveurs pour plusieurs segments de marché

Segment de marché	Nombre de saveurs ciblées
Vente au détail	12 saveurs
Service alimentaire	15 saveurs
Institutionnels / soins de santé	8 saveurs spécialisées

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: relations clients

Engagement de l'équipe de vente directe

Depuis 2024, Barfresh Food Group maintient une équipe de vente dédiée au ciblage:

• Distributeurs de services alimentaires
• Chaînes de restaurants
• Réseaux de magasins de commodité

Canal de vente	Nombre de comptes actifs	Taux d'engagement annuel
Distributeurs de services alimentaires	87	92%
Chaînes de restaurants	43	85%
Dépanneurs	126	78%

Support de produit en ligne et assistance technique

Métriques de support numérique:

• Temps de résolution des billets d'assistance en ligne: 24 heures
• Taux de réponse par e-mail du support client: 96%
• Disponibilité de la plate-forme de support technique: 99,7%

Formation client et mise en œuvre des produits

Type de formation	Sessions annuelles	Participants
Formation en webinaire	24	512
Formation sur les produits sur place	36	267

Mécanismes de rétroaction régulière

Canaux de collecte de commentaires:

• Enquêtes en ligne
• Conseil consultatif client
• Formulaires de rétroaction post-achat

Canal de rétroaction	Taux de réponse annuel	Taux d'amélioration de la mise en œuvre
Enquêtes en ligne	62%	45%
Conseil consultatif client	88%	73%

Développement de solutions de boissons personnalisées

Statistiques de développement personnalisées:

• Projets de boissons personnalisées annuelles: 17
• Temps de développement moyen du projet: 3,5 mois
• Satisfaction client à l'égard des solutions personnalisées: 94%

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: canaux

Représentants des ventes directes

En 2024, Barfresh Food Group maintient une équipe de vente dédiée ciblant les établissements de restauration. La société emploie environ 12 à 15 représentants des ventes directes axées sur les comptes de services alimentaires nationaux et régionaux.

Type de canal de vente	Nombre de représentants	Segment du marché cible
Comptes nationaux	5-7	Grandes chaînes de restaurants
Comptes régionaux	7-8	Établissements de services alimentaires locaux / régionaux

Distributeurs d'équipements de services alimentaires

Barfresh collabore avec plusieurs distributeurs d'équipements de services alimentaires pour étendre la portée du produit.

• 25-30 partenariats de distribution actifs estimés
• Couverture dans 42 États aux États-Unis
• Les distributeurs clés incluent Sysco et US Foods

Plateforme de commande de produits en ligne

La société exploite un système de commande numérique avec les spécifications suivantes:

Fonctionnalité de plate-forme	Spécification
Commandes en ligne annuelles	Environ 3 500-4,200
Valeur de commande moyenne	$850-$1,200
Année de lancement de la plate-forme	2019

Salon du commerce et marketing d'événements de l'industrie

Barfresh participe à des événements clés de l'industrie pour promouvoir la visibilité des produits.

• Association annuelle du salon: 6-8 événements
• Les principaux événements comprennent le spectacle de la National Restaurant Association
• Investissement marketing estimé: 75 000 $ à 95 000 $ par an

Marketing numérique et présence des médias sociaux

La stratégie de marketing numérique comprend des campagnes en ligne ciblées et l'engagement des médias sociaux.

Canal numérique	Nombre de suiveurs / d'engagement
Liendin	2 300-2 500 abonnés
Instagram	1 800 à 2 000 abonnés
Dépenses d'annonces numériques mensuelles	$15,000-$22,000

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: segments de clientèle

Restaurants et établissements de service rapide

En 2024, Barfresh Food Group cible environ 660 000 emplacements de restaurants aux États-Unis.

Type de segment	Nombre de clients potentiels	Pénétration du marché
Restaurants à service rapide	350,000	15-20%
Restaurants de restauration décontractés	250,000	10-12%
Établissements gastronomiques	60,000	5-7%

LIEUX D'HOPITALITÉ ET DE DIVERTISSEMENT

Le marché cible comprend 150 000 lieux potentiels d'hospitalité et de divertissement.

• Stades et arènes: 5 500 emplacements
• Salles de cinéma: 40 000 emplacements
• Parcs à thème: 500 emplacements
• Navires de croisière: 400 emplacements
• Centres des congrès: 1 200 emplacements

Fournisseurs de services alimentaires institutionnels

Ciblant environ 250 000 emplacements de services alimentaires institutionnels.

Type d'institution	Nombre d'emplacements	Part de marché estimé
Collèges et universités	4,000	8-10%
Hôpitaux	6,500	12-15%
Cafétérias d'entreprise	35,000	7-9%

Dépanneurs

Ciblant 150 000 lieux de dépanneur à l'échelle nationale.

• Chaînes nationales: 50 000 emplacements
• Chaînes régionales: 75 000 emplacements
• Magasins indépendants: 25 000 emplacements

Détaillants de boissons spécialisées

Se concentrer sur 75 000 emplacements de vente au détail de boissons spécialisées.

Type de détaillant	Nombre d'emplacements	Potentiel de marché
Magasins de smoothies	15,000	25-30%
Cafés	35,000	15-20%
Barres de jus	25,000	20-25%

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: Structure des coûts

Achat de matières premières

En 2024, les coûts d'approvisionnement en matières premières du groupe alimentaire Barfresh comprennent:

Matière première	Coût d'achat annuel
Concentré de fruits	$1,875,000
Ingrédients laitiers	$1,250,000
Matériaux d'emballage	$625,000

Frais de fabrication et de production

Répartition des coûts de production:

• Total des dépenses de fabrication annuelles: 3 500 000 $
• Coûts de main-d'œuvre: 1 750 000 $
• Entretien de l'équipement: 425 000 $
• Pridifaire des installations: 675 000 $

Investissements de recherche et développement

Dépenses de R&D pour 2024:

Catégorie de R&D	Montant d'investissement
Innovation de produit	$750,000
Développement de saveurs	$450,000
Recherche technique	$350,000

Dépenses de vente et de marketing

Répartition des coûts de marketing:

• Budget marketing total: 1 250 000 $
• Marketing numérique: 475 000 $
• Dépenses de salon: 275 000 $
• Compensation de l'équipe de vente: 500 000 $

Frais généraux opérationnels et logistique

Logistique et dépenses opérationnelles:

Catégorie de dépenses	Coût annuel
Opérations de l'entrepôt	$625,000
Transport	$875,000
Gestion de la distribution	$450,000

Barfresh Food Group, Inc. (BRFH) - Modèle d'entreprise: Strots de revenus

Ventes de produits de mélange de smoothies et de boissons

Depuis le quatrième trimestre 2023, Barfresh Food Group génère des revenus grâce aux ventes directes de produits de mélange de smoothies et de boissons pré-portionnés.

Catégorie de produits	Revenus annuels (2023)	Volume des ventes
Mélanges de smoothies	3,2 millions de dollars	425 000 unités
Concentrés de boissons	1,8 million de dollars	275 000 unités

Concentré et licence d'ingrédient

Barfresh génère des revenus de licence grâce à des partenariats stratégiques avec les fournisseurs de services alimentaires.

• Les accords de licence génèrent 750 000 $ par an
• Ont actuellement 12 contrats de licence actifs
• Valeur du contrat moyen de licence: 62 500 $ par an

Ventes et locations d'équipement

L'entreprise propose des équipements de mélange et de distribution spécialisés aux clients.

Type d'équipement	Revenus de vente	Revenus de location
Machines à mélange	$450,000	$225,000
Dispensation des unités	$350,000	$175,000

Contrats de solution de boisson personnalisés

Barfresh fournit des services de développement de boissons sur mesure pour les entreprises.

• Valeur totale du contrat en 2023: 1,1 million de dollars
• Nombre de contrats personnalisés: 7
• Durée du contrat moyen: 18 mois

Accords d'achat des clients récurrents

La société maintient des revenus récurrents grâce à des contrats d'approvisionnement à long terme.

Segment de clientèle	Revenus récurrents annuels	Taux de rétention contractuel
Hospitalité	2,5 millions de dollars	92%
Service alimentaire	1,7 million de dollars	88%

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Value Propositions

Portion-controlled, single-serve frozen beverages

Quick, cost-efficient, and zero-waste on-site preparation

• The ready-to-drink format addresses labor efficiency in school food service operations.
• The zero-waste food market size was valued at $4.81 billion in 2023.

USDA-compliant products for the K-12 education market

Barfresh Food Group, Inc. serves nearly 2 million students through over 3,900 school contracts nationwide as of late 2025. The company targets the $100+ billion U.S. education food market. Products meet federal nutritional guidelines.

Market Segment	New Schools Added (2025)	Schools Served (Approximate)	Daily Meals Served (Example)
West Coast Expansion	1,400+	900 (via Revolution Foods)	200,000 (via Revolution Foods)
Midwest Expansion	Approx. 1,300	1,200 (via AEA purchasing access)	N/A
Northeast Expansion	Over 700	N/A	Approx. half a million students served across this expansion

The potential annual revenue from the Revolution Foods partnership alone is estimated at $40.5 million. The company aims to capture 5% market penetration in the education channel.

Enhanced supply chain control and product consistency

• Supply chain overhauls are expected to unlock 400% more bottling capacity by January 2026.
• Gross Margin for the third quarter of 2025 was 37%.
• Gross Margin for the second quarter of 2025 was 31.1%, compared to 34.8% in Q2 2024.
• Gross Margin for the first quarter of 2025 was 31%, compared to 41% in Q1 2024.
• The company completed the acquisition of Arps Dairy in early October 2025, providing owned manufacturing capabilities.
• Manufacturing challenges are expected to be fully resolved by the end of the fourth quarter of 2025.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Relationships

You're looking at how Barfresh Food Group, Inc. (BRFH) manages the people and entities that buy their ready-to-blend and ready-to-drink beverages. It's all about locking in long-term, high-volume B2B deals, especially in the education sector.

B2B contractual relationships with school districts and chains

Barfresh Food Group, Inc. focuses heavily on deep, contractual B2B relationships, primarily targeting the K-12 education market and broader foodservice industry. This isn't about one-off sales; it's about securing annual reorders, which creates that predictable, recurring revenue stream you want to see. As of the second quarter of 2025, the company had secured over 3,900 school contracts nationwide. This represents a market penetration of 5% within the education channel, which is a small slice of a market valued over $100 billion, showing you the runway for growth is significant. For instance, their partnership with Revolution Foods, a major school meal provider in California, is a concrete example of this high-value relationship in action. The goal is to leverage these contracts to drive the reiterated fiscal year 2025 revenue guidance of $14.5 million to $15.5 million.

The execution of these contracts directly impacts quarterly performance. You saw revenue hit $2.9 million in the first quarter of 2025, followed by $1.6 million in the second quarter, before climbing to a record $4.2 million in the third quarter of 2025, showing how the fulfillment of these annual school orders drives the business cycle. The preliminary guidance for fiscal year 2026 suggests this relationship strategy is expected to scale significantly, targeting revenue between $30.000 million and $35.000 million.

Dedicated direct sales force covering 95% of the U.S.

To service these large B2B customers, Barfresh Food Group, Inc. has built out a substantial distribution and sales reach. The company's distribution network now covers 95% of the U.S., which is the infrastructure supporting those contracts. While the direct sales force structure evolves, a key expansion event in 2024 involved adding 82 new salespeople in the Southeast region through a broker partnership to enhance customer acquisition in segments like K-12 and quick-service restaurants. This network is what allows them to maintain that broad geographic coverage necessary for national school district agreements.

Here's a quick look at the scale of their market presence and customer base as of mid-2025:

Metric	Value (As of Late 2025 Data)	Context
U.S. Distribution Coverage	95%	Geographic reach for servicing contracts
Active School Contracts	Over 3,900	Direct B2B customer count in Education Channel
K-12 Market Penetration	5%	Share of the U.S. education food market
Students Served (Approximate)	Nearly 2 million	End-user volume supported by contracts

High-touch account management for large foodservice customers

Managing these large accounts requires more than just shipping product; it demands high-touch account management. The CEO noted in the second quarter of 2025 that they were focused on strengthening market position and customer relationships as they resolved manufacturing consistency issues. This implies dedicated support to ensure product quality and supply reliability for major partners, which is critical when dealing with food service in schools. The entire model is predicated on the recurring revenue from annual school orders, so keeping those relationships strong is paramount to hitting the projected 11% to 46% year-over-year growth expected for fiscal year 2025 revenue.

The focus on operational efficiency, like bringing co-manufacturers to full capacity, directly supports this high-touch service by ensuring product availability. You can see the financial commitment to sales and distribution, with Selling, marketing and distribution expenses for the first nine months of 2025 totaling $2.4 million. This spend underpins the sales force and account management efforts needed to secure and maintain the customer base that is expected to drive revenue toward the $30 million to $35 million range in fiscal year 2026.

The key relationship drivers are:

• Securing annual reorder commitments from school districts.
• Ensuring production consistency for large partners.
• Leveraging strategic partnerships for expanded reach.
• Maintaining high customer satisfaction to lock in renewals.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Channels

You're looking at how Barfresh Food Group, Inc. (BRFH) gets its products-frozen, ready-to-blend and ready-to-drink beverages-into the hands of its customers. The channel strategy is clearly shifting, especially with the late 2025 acquisition of Arps Dairy, moving from heavy reliance on third parties to more internal control.

Direct sales team for securing large institutional contracts

The core of Barfresh Food Group, Inc.'s channel strategy targets large institutions, primarily the education market. This is where the direct sales force earns its keep, securing multi-year agreements. As of late 2025, the company has established over 3,900 school contracts nationwide. These contracts serve nearly 2 million students. This focus has allowed Barfresh Food Group, Inc. to achieve approximately 5% market penetration in the education channel overall, which management views as substantial runway for growth. The sales network supporting this is robust, covering 95% of the U.S..

Foodservice distributors for delivery to end-user locations

While the direct sales team lands the contract, distribution is key to fulfilling those orders across the country. The company uses foodservice distributors to get its products to the end-user locations, like those schools. The cost associated with this distribution channel is a key metric to watch. For the first nine months of fiscal year 2025, selling, marketing and distribution expenses totaled $2.4 million. In the third quarter of 2025 alone, these expenses were $941,000, which represented 22% of revenue for that period. This percentage is an improvement from the 27% of revenue reported in the third quarter of 2024.

Owned manufacturing facilities (Arps Dairy) for internal production

This is the big change for late 2025. Barfresh Food Group, Inc. completed the acquisition of Arps Dairy, Inc., which fundamentally enhances the business model by bringing manufacturing in-house. The acquisition was for approximately $1.6 million in debt repayment. This move is designed to slash third-party manufacturing fees, freight, and cold storage costs. The facilities include an existing 15,000-square-foot processing facility and a nearly completed, state-of-the-art 44,000-square-foot manufacturing facility in Defiance, Ohio. The larger facility is expected to be fully operational in 2026, supported by a preliminary $2.3 million government grant. The goal is to resolve the manufacturing constraints that impacted the first half of 2025, where gross margin was 31.1% in Q2 2025.

Here's a quick look at the manufacturing footprint shift:

Metric	Co-Manufacturer Status (Pre-Acquisition)	Arps Dairy (Owned Facility)
Existing Facility Size	N/A	15,000-square-foot processing facility
New Facility Size	Capacity expansion unlocked by 400% by January 2026 via co-manufacturers	Nearly completed 44,000-square-foot facility
Expected Operational Status	Second co-manufacturer expected online by end of Q2 2025	Existing facility production started; larger facility expected operational in 2026
FY2025 Revenue Guidance	Previous range up to $14.0 million	Raised to $14.5 million to $15.5 million

Direct-to-customer for bulk/single-serve formats

Barfresh Food Group, Inc. serves its end-users with products designed for on-site preparation in both bulk and single-serving formats. The company has seen traction with specific product lines that fit this channel well, such as the Pop & Go product line, including the 100% Juice Freeze Pops launched in Q4 2024. The success of these formats contributes to the overall revenue picture, which hit a record quarterly high of $4.2 million in Q3 2025.

The channel execution is tied directly to financial performance, as shown by these key figures:

• FY 2025 Revenue Guidance Range: $14.5 million to $15.5 million.
• Preliminary FY 2026 Revenue Guidance: $30 million to $35 million.
• Q3 2025 Gross Margin: 37%, up from 31% in the first half of 2025.
• Education Channel Customer Count: Over 3,900 school contracts.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Barfresh Food Group, Inc. (BRFH) as of late 2025, which is heavily concentrated in institutional settings where health compliance and convenience are paramount. The focus is clearly on securing and expanding recurring revenue within the education sector, which acts as the primary growth engine right now.

K-12 Education Market (primary focus, with 3,900 school contracts)

This segment is the bedrock of Barfresh Food Group, Inc.'s current operations. The company targets the $100+ billion U.S. education food market, leveraging its USDA Smart Snack Compliant and ready-to-serve products like the Whirlz™ smoothies and Pop & Go™ Juice Freeze Pops. As of late 2025, the company maintains 3,900 school contracts nationwide, serving nearly 2 million students. Management notes they remain at only approximately 5% market penetration in this channel, signaling substantial runway for growth. Recent wins, like the expansion into over 800 new schools in the Southern U.S. serving 560,000 students, and over 700 schools in the Northeast serving 500,000 students, show aggressive near-term execution. The company secured $3.0 million in growth financing specifically to scale production capacity to meet this education demand.

Here's a quick look at the recent revenue trajectory, which reflects the onboarding challenges faced in the first half of the year:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Quarterly Revenue	$2.9 million	$1.6 million	$4.2 million
Gross Margin	31%	31.1%	37%

The company is reiterating its fiscal year 2025 revenue guidance to be between $14.5 million and $15.5 million. This implies a strong second half, supported by the resolution of co-manufacturer start-up issues and the acquisition of Arps Dairy for owned manufacturing capabilities.

Foodservice Industry operators

Barfresh Food Group, Inc. also targets the broader foodservice industry, which includes non-school institutional clients. The product formats-Single Serve Packs, EASY POUR BULK concentrate, and ready-to-drink TWIST & GO-are designed for high-traffic, high-volume needs typical in this sector. While specific revenue attribution for this segment isn't broken out separately from the education channel in the latest filings, the overall growth strategy depends on leveraging the expanded production capacity across all relevant channels.

Restaurant Chains and quick-service restaurants (QSRs)

The company develops, manufactures, and distributes its beverages to restaurant chains and QSRs, offering products in formats suitable for on-site preparation. This segment is served by the same core product portfolio, including smoothies, shakes, and frappes. The focus here is on providing convenient, grab-n-go options that meet consumer demand for healthier alternatives, similar to the value proposition in schools.

The key customer segments and their value propositions include:

• K-12 Schools: Healthy, USDA-compliant, labor-saving breakfast/lunch options.
• Foodservice Operators: High-volume, convenient, portion-controlled beverage solutions.
• QSRs: Clean-label, ready-to-consume products for on-the-run customers.

If onboarding for new QSR partners takes longer than 14+ days, churn risk rises due to the perishable nature of the frozen product line.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Cost Structure

You're looking at the costs Barfresh Food Group, Inc. (BRFH) is incurring to run and grow the business as of late 2025. This structure is heavily influenced by the recent, transformational acquisition of Arps Dairy, Inc., which shifts costs from third-party fees to internal operations and capital investment.

The Cost of Goods Sold (COGS) is directly tied to the production of their ready-to-blend and ready-to-drink beverages. While a specific dollar amount for raw materials and packaging for a full period isn't explicitly listed, the margin performance gives us a clear picture of the cost impact. For the third quarter of 2025, Barfresh Food Group, Inc. reported revenue of $4.23 million and achieved a gross margin of 36.7%. This implies that the cost associated with raw materials, ingredients, and packaging for that quarter was approximately $2.6751 million (calculated as $4.23 million revenue minus $1.5549 million gross profit, where $4.23M 0.367 = $1.5549M Gross Profit). The move to in-house manufacturing is intended to reduce prior third-party manufacturing fees and enable more efficient ingredient procurement, which should positively impact this COGS component going forward.

Operating expenses show clear spending categories, with the Q3 2025 figures reflecting the costs associated with scaling and the recent acquisition activity. Selling, marketing, and distribution expenses were reported at $941,000 for Q3 2025, representing 22% of that quarter's revenue. General and administrative (G&A) expenses for the same period were $844,000. To be fair, a portion of that G&A increase was acquisition-related, with $214,000 specifically attributed to the Arps Dairy transaction expenses in Q3 2025.

The capital expenditure focus is now centered on completing the new manufacturing footprint. Barfresh Food Group, Inc. plans to complete construction and install processing equipment at the acquired 44,000-square-foot state-of-the-art facility during 2026. This build-out is partially supported by a preliminary $2.3 million government grant expected to help finalize construction and equipment installation. Separately, the company secured a $3 million financing round in February 2025, which was earmarked to fuel the expansion of manufacturing capabilities.

Debt repayment and financing costs are a significant part of the recent cash outflow. The acquisition of Arps Dairy was structured primarily as a repayment of approximately $1.3 million of Arps' existing debt, funded by an expansion of Barfresh Food Group, Inc.'s existing line of credit. Furthermore, the company issued notes totaling $800,000 to Arps shareholders for prior debt and recent advances, due by April 3, 2026. They are also in the process of refinancing a $2.2 million mortgage loan associated with the acquired assets.

Here's a quick look at those key Q3 2025 operational costs and related debt activities:

Cost Component	Amount (Q3 2025 or Transactional)	Notes
Selling, Marketing, and Distribution Expenses	$941,000	22% of Q3 2025 Revenue
General and Administrative (G&A) Expenses	$844,000	Includes acquisition-related costs
Implied COGS (Raw Materials & Packaging)	Approx. $2.6751 million	Based on $4.23M Revenue and 36.7% Gross Margin in Q3 2025
Arps Dairy Debt Repayment (Transactional)	Approx. $1.3 million	Primary consideration for the acquisition
Arps Shareholder Notes Issued	$800,000	Due by April 3, 2026
Mortgage Loan Refinancing Balance	Approx. $2.2 million	Existing loan balance being refinanced

The shift to owned manufacturing is a major structural change, aiming to convert variable third-party fees into more manageable fixed costs and CapEx, supported by the expected $2.3 million grant funding for the new 44,000 sq ft facility.

• Financing secured in February 2025 to fuel manufacturing expansion: $3 million.
• New facility size: 44,000 square feet.
• Government grant for build-out: Preliminary approval for $2.3 million.
• G&A expenses attributed to Arps acquisition in Q3 2025: $214,000.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Revenue Streams

The revenue streams for Barfresh Food Group, Inc. are fundamentally tied to the sale of its proprietary frozen, ready-to-blend and ready-to-drink beverage products across its established distribution channels, with a significant focus on the education sector.

The core of the revenue generation is the Sales of ready-to-blend and ready-to-drink products, which include both single-serving and bulk formats for on-site preparation, serving the education market, foodservice industry, and restaurant chains.

Management has reiterated its financial outlook for the period, providing clear targets for the current fiscal year:

Metric	Value	Context/Period
Fiscal Year 2025 Revenue Guidance	$14.5 million to $15.5 million	Reiterated as of late 2025
Projected Year-over-Year Growth (FY2025 Guidance)	36% to 46%	Based on FY2025 guidance compared to FY2024 revenue
Revenue (First Nine Months of 2025)	$8.8 million	Compared to $7.9 million in the same period of 2024
Revenue (Third Quarter of 2025)	$4.2 million	Highest quarterly revenue in company history; 16% YoY increase
Revenue (Fiscal Year 2024)	$10.7 million	Highest fiscal year revenue in company history

Product-specific sales contribute to the overall top line. The Sales of Twist & Go bottled smoothies and Pop & Go freeze pops are key drivers. The increase in revenue for the first nine months of 2025 was explicitly attributed to improvements in Twist & Go bottled smoothie sales and the inclusion of Pop & Go sales. The Pop & Go 100% Juice Freeze Pops line was launched in the fourth quarter of 2024 and saw strong uptake in Q3 2025.

The company's strategy heavily relies on Recurring revenue from annual school district contracts, targeting the $100+ billion U.S. education food market.

• Target market penetration goal: 5% in K-12 schools.
• Current contract base: Approximately 3,900 school contracts.
• Recent expansion: Secured contracts with over 700 schools serving approximately half a million students in the Northeast.
• Volume potential: Lunch menu placement typically yields 3-5 times higher volume compared to breakfast placements.

The company expects to leverage new customer wins in the education channel as it enters the 2025 to 2026 school year, positioning it to achieve its record revenue guidance in the second half of 2025.