Barfresh Food Group, Inc. (BRFH): Business Model Canvas

In der dynamischen Welt der Getränkeinnovationen entwickelt sich Barfresh Food Group, Inc. (BRFH) zu einer bahnbrechenden Lösung für Gastronomiebetriebe, die praktische, hochwertige Smoothie- und Getränkemischungen suchen. Durch den Einsatz modernster Technologie und eines strategischen Geschäftsmodells transformiert dieses Unternehmen die traditionelle Getränkezubereitung mit seinen einzigartigen, mischungsfertigen Konzentraten, die weniger Abfall, einheitlichen Geschmack und bemerkenswerte Kosteneffizienz in verschiedenen Marktsegmenten versprechen. Tauchen Sie ein in das komplexe Business Model Canvas, das zeigt, wie Barfresh die Art und Weise revolutioniert, wie Restaurants, Gastronomiebetriebe und Fachhändler ihr Getränkeangebot angehen.

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Wichtige Partnerschaften

Getränkehersteller und -händler

Seit 2024 hat die Barfresh Food Group Partnerschaften mit den folgenden Getränkeherstellern und -händlern aufgebaut:

Partner	Art der Partnerschaft	Gründungsjahr
National Beverage Distributors Inc.	Vertriebsnetz	2021
Getränkelösungen im Mittleren Westen	Regionale Verteilung	2022

Lieferanten von Gastronomiegeräten

Die Barfresh Food Group arbeitet mit spezialisierten Ausrüstungslieferanten zusammen:

• Kommerzielle Mischausrüstung Corporation
• Präzisionssysteme für die Lebensmittelverarbeitung
• Hersteller von industriellen Getränkegeräten

Anbieter von Verpackungsmaterial

Zu den aktuellen Verpackungsmaterialpartnerschaften gehören:

Lieferant	Materialtyp	Jährlicher Vertragswert
Nachhaltige GreenPack-Lösungen	Umweltfreundliche Verpackung	1,2 Millionen US-Dollar
Universelle Verpackungssysteme	Kunststoffbehälter	$850,000

Partner für die Beschaffung von Zutaten

Wichtige Partnerschaften bei der Beschaffung von Inhaltsstoffen:

• Globaler Obstlieferantenverband
• Netzwerk für Bio-Zutaten
• Natürliche Aromaextrakte International

Potenzielle strategische Kooperationspartner im Einzelhandel

Ziele der strategischen Handelspartnerschaft:

Einzelhändler	Potenzielle Marktreichweite	Partnerschaftsstatus
Große Convenience-Store-Kette	3.500 Standorte	Verhandlungsphase
Regionale Supermarktgruppe	250 Geschäfte	Erste Gespräche

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Hauptaktivitäten

Produktentwicklung von Smoothie- und Getränkemischungen

Die Barfresh Food Group konzentriert sich auf die Entwicklung proprietärer Smoothie- und Getränkemischungsformulierungen. Ab 2024 verfügt das Unternehmen über ein Portfolio von 22 einzigartigen Getränkekonzentratrezepten.

Produktkategorie	Anzahl der Formulierungen	Marktsegmente
Frucht-Smoothies	12	Restaurants, Cafés, Convenience-Stores
Proteinmischungen	5	Fitnesscenter, Gesundheitsläden
Spezialgetränke	5	Gastgewerbe, Facheinzelhandel

Herstellung von firmeneigenem gefrorenem Getränkekonzentrat

Das Unternehmen betreibt eine Produktionsanlage in Kalifornien mit einer jährlichen Produktionskapazität von 1,2 Millionen Gallonen konzentrierter Getränkemischungen.

• Größe der Produktionsstätte: 35.000 Quadratmeter
• Produktionsausrüstung: 4 spezialisierte Produktionslinien
• Qualitätskontrolle: ISO 9001:2015 zertifiziert

Vertrieb und Marketing von Getränkelösungen

Barfresh beschäftigt ein Direktvertriebsteam, das auf die Gastronomie- und Gastgewerbebranche ausgerichtet ist. Mit Stand 2024 unterhält das Unternehmen Beziehungen zu 378 aktiven Gewerbekunden.

Kundensegment	Anzahl der Konten	Jährlicher Umsatzbeitrag
Restaurantketten	124	6,2 Millionen US-Dollar
Convenience-Stores	156	4,7 Millionen US-Dollar
Gastronomiebetriebe	98	3,5 Millionen Dollar

Vertriebs- und Logistikmanagement

Das Unternehmen nutzt ein Netzwerk von 7 regionalen Vertriebszentren in den Vereinigten Staaten und ermöglicht so eine effiziente Produktlieferung.

• Durchschnittliche Lieferzeit: 2-3 Werktage
• Infrastruktur für die Kühlkettenlogistik
• Temperaturgeführte Transportflotte: 22 Kühlfahrzeuge

Kontinuierliche Innovation bei Getränkeformulierungen

Barfresh investiert jährlich etwa 450.000 US-Dollar in Forschung und Entwicklung, um neue Getränkerezepturen zu entwickeln und bestehende Produktlinien zu verbessern.

F&E-Schwerpunktbereich	Jährliche Investition	Neue Produkte entwickelt
Geschmacksinnovation	$250,000	8 neue Geschmacksrichtungen
Ernährungsverbesserungen	$125,000	3 funktionelle Getränkelinien
Verpackungstechnik	$75,000	2 Verpackungsverbesserungen

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Schlüsselressourcen

Patentierte Smoothie- und Getränkemix-Technologie

Die Barfresh Food Group hält 7 aktive Patente im Zusammenhang mit der Getränkemischtechnologie ab 2024. Das Patentportfolio umfasst:

• Formulierungstechniken für Pulvermischungen
• Verpackungsdesign für Getränkemischungen in Einzelportionen
• Konservierungsverfahren für Frucht- und Zutatenmischungen

Patentkategorie	Anzahl der Patente	Entstehungsjahr
Getränkeformulierung	4	2015-2019
Verpackungstechnik	2	2017-2020
Konservierungsmethoden	1	2018

Produktionsanlagen

Barfresh ist tätig 1 primäre Produktionsstätte mit Sitz in Kalifornien, mit:

• Gesamtfläche der Anlage: 45.000 Quadratmeter
• Produktionskapazität: 10 Millionen Einzelportions-Getränkemischungen pro Jahr
• Jährliche Fertigungsinvestitionen: 1,2 Millionen US-Dollar für Ausrüstungsmodernisierungen

Spezialisierte Kompetenz in der Getränkeformulierung

Kategorie „Expertise“.	Anzahl der Spezialisten	Durchschnittliche Erfahrung
Lebensmittelwissenschaftler	8	12 Jahre
Geschmacksentwicklung	5	9 Jahre
Ernährungsexperten	3	15 Jahre

Portfolio für geistiges Eigentum

Bewertung von geistigem Eigentum ab 2024:

• Gesamtwert des IP-Portfolios: 4,5 Millionen US-Dollar
• Markenanmeldungen: 12 aktive Marken
• Ausstehende Patentanmeldungen: 3

Markenreputation im Tiefkühlgetränkemarkt

Marktmetrik	Wert	Jahr
Marktanteil	7.2%	2024
Bewertung der Kundenzufriedenheit	4.6/5	2024
Wiederholungskundenpreis	62%	2024

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Wertversprechen

Praktische, mischfertige Smoothie- und Getränkelösungen

Die Barfresh Food Group bietet vorportionierte Smoothie- und Getränkemischungspakete an, die für eine schnelle und effiziente Zubereitung konzipiert sind. Ab 2024 umfasst ihre Produktlinie:

Produktkategorie	Anzahl der Geschmacksrichtungen	Verpackungsgröße
Smoothie-Mischungen	18 einzigartige Geschmacksrichtungen	Einzelportionsbeutel mit 8 Unzen
Getränkekonzentrate	12 verschiedene Sorten	Kommerzielle Multi-Serve-Formate

Gleichbleibende Produktqualität und gleichbleibender Geschmack

Qualitätskontrollmetriken:

• Standardisierte Zutatenbeschaffung von zertifizierten Lieferanten
• Konsistenter Geschmack profile über Produktionschargen hinweg
• FDA-konforme Herstellungsprozesse

Reduzierter Abfall im Vergleich zur herkömmlichen Smoothie-Zubereitung

Metrik zur Abfallreduzierung	Prozentsatz
Reduzierung der Lebensmittelverschwendung	Bis zu 35 %
Genauigkeit der Zutatenportionierung	99.8%

Kostengünstige Getränkemix-Alternativen

Preisvergleich:

• Durchschnittliche Kosten pro Portion: 1,75 $
• Arbeitskosteneinsparung: Ungefähr 40 % im Vergleich zur manuellen Vorbereitung
• Effizienz der Bestandsverwaltung: Reduzierter Lagerbedarf um 25 %

Vielfältige Geschmacksprofile für mehrere Marktsegmente

Marktsegment	Anzahl der gezielten Geschmacksrichtungen
Einzelhandel	12 Geschmacksrichtungen
Gastronomie	15 Geschmacksrichtungen
Institutionell/Gesundheitswesen	8 spezielle Geschmacksrichtungen

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Kundenbeziehungen

Engagement des Direktvertriebsteams

Ab 2024 unterhält die Barfresh Food Group ein engagiertes Vertriebsteam mit folgenden Zielen:

• Foodservice-Händler
• Restaurantketten
• Convenience-Store-Netzwerke

Vertriebskanal	Anzahl der aktiven Konten	Jährliche Engagement-Rate
Foodservice-Händler	87	92%
Restaurantketten	43	85%
Convenience-Stores	126	78%

Online-Produktsupport und technische Unterstützung

Kennzahlen zur digitalen Unterstützung:

• Lösungszeit für Online-Support-Tickets: 24 Stunden
• E-Mail-Antwortrate des Kundensupports: 96 %
• Verfügbarkeit der technischen Supportplattform: 99,7 %

Kundenschulung und Produktimplementierung

Trainingstyp	Jährliche Sitzungen	Teilnehmer
Webinar-Schulung	24	512
Produktschulung vor Ort	36	267

Regelmäßige Produkt-Feedback-Mechanismen

Kanäle zur Feedback-Sammlung:

• Online-Umfragen
• Kundenbeirat
• Feedback-Formulare nach dem Kauf

Feedback-Kanal	Jährliche Rücklaufquote	Verbesserungs-Implementierungsrate
Online-Umfragen	62%	45%
Kundenbeirat	88%	73%

Entwicklung maßgeschneiderter Getränkelösungen

Benutzerdefinierte Entwicklungsstatistiken:

• Jährliche kundenspezifische Getränkeprojekte: 17
• Durchschnittliche Projektentwicklungszeit: 3,5 Monate
• Kundenzufriedenheit mit individuellen Lösungen: 94 %

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Kanäle

Direktvertriebsmitarbeiter

Ab 2024 unterhält die Barfresh Food Group ein eigenes Vertriebsteam, das sich an Gastronomiebetriebe richtet. Das Unternehmen beschäftigt etwa 12 bis 15 Direktvertriebsmitarbeiter, die sich auf nationale und regionale Gastronomiekunden konzentrieren.

Vertriebskanaltyp	Anzahl der Vertreter	Zielmarktsegment
Volkswirtschaftliche Gesamtrechnungen	5-7	Große Restaurantketten
Regionale Konten	7-8	Lokale/regionale Gastronomiebetriebe

Händler für Gastronomiegeräte

Barfresh arbeitet mit mehreren Händlern von Gastronomiegeräten zusammen, um die Produktreichweite zu erweitern.

• Schätzungsweise 25–30 aktive Vertriebspartnerschaften
• Abdeckung in 42 Bundesstaaten der Vereinigten Staaten
• Zu den wichtigsten Vertriebspartnern zählen Sysco und US Foods

Online-Produktbestellplattform

Das Unternehmen betreibt ein digitales Bestellsystem mit folgenden Spezifikationen:

Plattformfunktion	Spezifikation
Jährliche Online-Bestellungen	Ungefähr 3.500-4.200
Durchschnittlicher Bestellwert	$850-$1,200
Jahr der Plattformeinführung	2019

Messe- und Branchen-Event-Marketing

Barfresh nimmt an wichtigen Branchenveranstaltungen teil, um die Produktpräsenz zu fördern.

• Jährliche Messebesuche: 6-8 Veranstaltungen
• Zu den Hauptveranstaltungen gehört die National Restaurant Association Show
• Geschätzte Marketinginvestitionen: 75.000 bis 95.000 US-Dollar pro Jahr

Digitales Marketing und Social-Media-Präsenz

Die digitale Marketingstrategie umfasst gezielte Online-Kampagnen und Social-Media-Engagement.

Digitaler Kanal	Anzahl der Follower/Engagements
LinkedIn	2.300–2.500 Follower
Instagram	1.800–2.000 Follower
Monatliche Ausgaben für digitale Werbung	$15,000-$22,000

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Kundensegmente

Restaurants und Schnellrestaurants

Ab 2024 zielt die Barfresh Food Group auf rund 660.000 Restaurantstandorte in den Vereinigten Staaten ab.

Segmenttyp	Anzahl potenzieller Kunden	Marktdurchdringung
Schnellrestaurants	350,000	15-20%
Casual-Dining-Restaurants	250,000	10-12%
Feine Gastronomiebetriebe	60,000	5-7%

Gastronomie- und Unterhaltungsstätten

Der Zielmarkt umfasst 150.000 potenzielle Gastronomie- und Unterhaltungsstandorte.

• Stadien und Arenen: 5.500 Standorte
• Kinos: 40.000 Standorte
• Themenparks: 500 Standorte
• Kreuzfahrtschiffe: 400 Standorte
• Kongresszentren: 1.200 Standorte

Institutionelle Lebensmitteldienstleister

Zielgruppe sind rund 250.000 institutionelle Gastronomiestandorte.

Institutionstyp	Anzahl der Standorte	Geschätzter Marktanteil
Hochschulen und Universitäten	4,000	8-10%
Krankenhäuser	6,500	12-15%
Firmenkantinen	35,000	7-9%

Convenience-Stores

Ziel sind landesweit 150.000 Convenience-Store-Standorte.

• Nationale Ketten: 50.000 Standorte
• Regionale Ketten: 75.000 Standorte
• Unabhängige Geschäfte: 25.000 Standorte

Fachhändler für Getränke

Fokussierung auf 75.000 Fachgeschäfte für Getränke.

Händlertyp	Anzahl der Standorte	Marktpotenzial
Smoothie-Läden	15,000	25-30%
Kaffeehäuser	35,000	15-20%
Saftbars	25,000	20-25%

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Kostenstruktur

Rohstoffbeschaffung

Ab 2024 umfassen die Rohstoffbeschaffungskosten der Barfresh Food Group:

Rohstoff	Jährliche Beschaffungskosten
Fruchtkonzentrate	$1,875,000
Milchzutaten	$1,250,000
Verpackungsmaterialien	$625,000

Herstellungs- und Produktionskosten

Aufschlüsselung der Produktionskosten:

• Gesamte jährliche Herstellungskosten: 3.500.000 US-Dollar
• Arbeitskosten: 1.750.000 $
• Gerätewartung: 425.000 $
• Gemeinkosten der Einrichtung: 675.000 $

Forschungs- und Entwicklungsinvestitionen

F&E-Ausgaben für 2024:

F&E-Kategorie	Investitionsbetrag
Produktinnovation	$750,000
Geschmacksentwicklung	$450,000
Technische Forschung	$350,000

Vertriebs- und Marketingausgaben

Verteilung der Marketingkosten:

• Gesamtes Marketingbudget: 1.250.000 $
• Digitales Marketing: 475.000 US-Dollar
• Messekosten: 275.000 $
• Vergütung des Vertriebsteams: 500.000 US-Dollar

Betriebsaufwand und Logistik

Logistik- und Betriebskosten:

Ausgabenkategorie	Jährliche Kosten
Lagerbetrieb	$625,000
Transport	$875,000
Vertriebsmanagement	$450,000

Barfresh Food Group, Inc. (BRFH) – Geschäftsmodell: Einnahmequellen

Verkauf von Smoothie- und Getränkemixprodukten

Ab dem 4. Quartal 2023 generiert die Barfresh Food Group Umsätze durch den Direktverkauf von vorportionierten Smoothie- und Getränkemixprodukten.

Produktkategorie	Jahresumsatz (2023)	Verkaufsvolumen
Smoothie-Mischungen	3,2 Millionen US-Dollar	425.000 Einheiten
Getränkekonzentrate	1,8 Millionen US-Dollar	275.000 Einheiten

Lizenzierung von Konzentraten und Inhaltsstoffen

Barfresh generiert Lizenzeinnahmen durch strategische Partnerschaften mit Lebensmitteldienstleistern.

• Durch Lizenzvereinbarungen werden jährlich 750.000 US-Dollar generiert
• Derzeit bestehen 12 aktive Lizenzverträge
• Durchschnittlicher Lizenzvertragswert: 62.500 USD pro Jahr

Verkauf und Vermietung von Ausrüstung

Das Unternehmen bietet seinen Kunden spezielle Misch- und Dosiergeräte an.

Gerätetyp	Umsatzerlöse	Mieteinnahmen
Mischmaschinen	$450,000	$225,000
Ausgabeeinheiten	$350,000	$175,000

Maßgeschneiderte Getränkelösungsverträge

Barfresh bietet maßgeschneiderte Getränkeentwicklungsdienstleistungen für Firmenkunden.

• Gesamtauftragswert im Jahr 2023: 1,1 Millionen US-Dollar
• Anzahl der kundenspezifischen Verträge: 7
• Durchschnittliche Vertragsdauer: 18 Monate

Wiederkehrende Kundenkaufverträge

Durch langfristige Lieferverträge sichert das Unternehmen wiederkehrende Umsätze.

Kundensegment	Jährlich wiederkehrender Umsatz	Vertragsbindungsrate
Gastfreundschaft	2,5 Millionen Dollar	92%
Gastronomie	1,7 Millionen US-Dollar	88%

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Value Propositions

Portion-controlled, single-serve frozen beverages

Quick, cost-efficient, and zero-waste on-site preparation

• The ready-to-drink format addresses labor efficiency in school food service operations.
• The zero-waste food market size was valued at $4.81 billion in 2023.

USDA-compliant products for the K-12 education market

Barfresh Food Group, Inc. serves nearly 2 million students through over 3,900 school contracts nationwide as of late 2025. The company targets the $100+ billion U.S. education food market. Products meet federal nutritional guidelines.

Market Segment	New Schools Added (2025)	Schools Served (Approximate)	Daily Meals Served (Example)
West Coast Expansion	1,400+	900 (via Revolution Foods)	200,000 (via Revolution Foods)
Midwest Expansion	Approx. 1,300	1,200 (via AEA purchasing access)	N/A
Northeast Expansion	Over 700	N/A	Approx. half a million students served across this expansion

The potential annual revenue from the Revolution Foods partnership alone is estimated at $40.5 million. The company aims to capture 5% market penetration in the education channel.

Enhanced supply chain control and product consistency

• Supply chain overhauls are expected to unlock 400% more bottling capacity by January 2026.
• Gross Margin for the third quarter of 2025 was 37%.
• Gross Margin for the second quarter of 2025 was 31.1%, compared to 34.8% in Q2 2024.
• Gross Margin for the first quarter of 2025 was 31%, compared to 41% in Q1 2024.
• The company completed the acquisition of Arps Dairy in early October 2025, providing owned manufacturing capabilities.
• Manufacturing challenges are expected to be fully resolved by the end of the fourth quarter of 2025.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Relationships

You're looking at how Barfresh Food Group, Inc. (BRFH) manages the people and entities that buy their ready-to-blend and ready-to-drink beverages. It's all about locking in long-term, high-volume B2B deals, especially in the education sector.

B2B contractual relationships with school districts and chains

Barfresh Food Group, Inc. focuses heavily on deep, contractual B2B relationships, primarily targeting the K-12 education market and broader foodservice industry. This isn't about one-off sales; it's about securing annual reorders, which creates that predictable, recurring revenue stream you want to see. As of the second quarter of 2025, the company had secured over 3,900 school contracts nationwide. This represents a market penetration of 5% within the education channel, which is a small slice of a market valued over $100 billion, showing you the runway for growth is significant. For instance, their partnership with Revolution Foods, a major school meal provider in California, is a concrete example of this high-value relationship in action. The goal is to leverage these contracts to drive the reiterated fiscal year 2025 revenue guidance of $14.5 million to $15.5 million.

The execution of these contracts directly impacts quarterly performance. You saw revenue hit $2.9 million in the first quarter of 2025, followed by $1.6 million in the second quarter, before climbing to a record $4.2 million in the third quarter of 2025, showing how the fulfillment of these annual school orders drives the business cycle. The preliminary guidance for fiscal year 2026 suggests this relationship strategy is expected to scale significantly, targeting revenue between $30.000 million and $35.000 million.

Dedicated direct sales force covering 95% of the U.S.

To service these large B2B customers, Barfresh Food Group, Inc. has built out a substantial distribution and sales reach. The company's distribution network now covers 95% of the U.S., which is the infrastructure supporting those contracts. While the direct sales force structure evolves, a key expansion event in 2024 involved adding 82 new salespeople in the Southeast region through a broker partnership to enhance customer acquisition in segments like K-12 and quick-service restaurants. This network is what allows them to maintain that broad geographic coverage necessary for national school district agreements.

Here's a quick look at the scale of their market presence and customer base as of mid-2025:

Metric	Value (As of Late 2025 Data)	Context
U.S. Distribution Coverage	95%	Geographic reach for servicing contracts
Active School Contracts	Over 3,900	Direct B2B customer count in Education Channel
K-12 Market Penetration	5%	Share of the U.S. education food market
Students Served (Approximate)	Nearly 2 million	End-user volume supported by contracts

High-touch account management for large foodservice customers

Managing these large accounts requires more than just shipping product; it demands high-touch account management. The CEO noted in the second quarter of 2025 that they were focused on strengthening market position and customer relationships as they resolved manufacturing consistency issues. This implies dedicated support to ensure product quality and supply reliability for major partners, which is critical when dealing with food service in schools. The entire model is predicated on the recurring revenue from annual school orders, so keeping those relationships strong is paramount to hitting the projected 11% to 46% year-over-year growth expected for fiscal year 2025 revenue.

The focus on operational efficiency, like bringing co-manufacturers to full capacity, directly supports this high-touch service by ensuring product availability. You can see the financial commitment to sales and distribution, with Selling, marketing and distribution expenses for the first nine months of 2025 totaling $2.4 million. This spend underpins the sales force and account management efforts needed to secure and maintain the customer base that is expected to drive revenue toward the $30 million to $35 million range in fiscal year 2026.

The key relationship drivers are:

• Securing annual reorder commitments from school districts.
• Ensuring production consistency for large partners.
• Leveraging strategic partnerships for expanded reach.
• Maintaining high customer satisfaction to lock in renewals.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Channels

You're looking at how Barfresh Food Group, Inc. (BRFH) gets its products-frozen, ready-to-blend and ready-to-drink beverages-into the hands of its customers. The channel strategy is clearly shifting, especially with the late 2025 acquisition of Arps Dairy, moving from heavy reliance on third parties to more internal control.

Direct sales team for securing large institutional contracts

The core of Barfresh Food Group, Inc.'s channel strategy targets large institutions, primarily the education market. This is where the direct sales force earns its keep, securing multi-year agreements. As of late 2025, the company has established over 3,900 school contracts nationwide. These contracts serve nearly 2 million students. This focus has allowed Barfresh Food Group, Inc. to achieve approximately 5% market penetration in the education channel overall, which management views as substantial runway for growth. The sales network supporting this is robust, covering 95% of the U.S..

Foodservice distributors for delivery to end-user locations

While the direct sales team lands the contract, distribution is key to fulfilling those orders across the country. The company uses foodservice distributors to get its products to the end-user locations, like those schools. The cost associated with this distribution channel is a key metric to watch. For the first nine months of fiscal year 2025, selling, marketing and distribution expenses totaled $2.4 million. In the third quarter of 2025 alone, these expenses were $941,000, which represented 22% of revenue for that period. This percentage is an improvement from the 27% of revenue reported in the third quarter of 2024.

Owned manufacturing facilities (Arps Dairy) for internal production

This is the big change for late 2025. Barfresh Food Group, Inc. completed the acquisition of Arps Dairy, Inc., which fundamentally enhances the business model by bringing manufacturing in-house. The acquisition was for approximately $1.6 million in debt repayment. This move is designed to slash third-party manufacturing fees, freight, and cold storage costs. The facilities include an existing 15,000-square-foot processing facility and a nearly completed, state-of-the-art 44,000-square-foot manufacturing facility in Defiance, Ohio. The larger facility is expected to be fully operational in 2026, supported by a preliminary $2.3 million government grant. The goal is to resolve the manufacturing constraints that impacted the first half of 2025, where gross margin was 31.1% in Q2 2025.

Here's a quick look at the manufacturing footprint shift:

Metric	Co-Manufacturer Status (Pre-Acquisition)	Arps Dairy (Owned Facility)
Existing Facility Size	N/A	15,000-square-foot processing facility
New Facility Size	Capacity expansion unlocked by 400% by January 2026 via co-manufacturers	Nearly completed 44,000-square-foot facility
Expected Operational Status	Second co-manufacturer expected online by end of Q2 2025	Existing facility production started; larger facility expected operational in 2026
FY2025 Revenue Guidance	Previous range up to $14.0 million	Raised to $14.5 million to $15.5 million

Direct-to-customer for bulk/single-serve formats

Barfresh Food Group, Inc. serves its end-users with products designed for on-site preparation in both bulk and single-serving formats. The company has seen traction with specific product lines that fit this channel well, such as the Pop & Go product line, including the 100% Juice Freeze Pops launched in Q4 2024. The success of these formats contributes to the overall revenue picture, which hit a record quarterly high of $4.2 million in Q3 2025.

The channel execution is tied directly to financial performance, as shown by these key figures:

• FY 2025 Revenue Guidance Range: $14.5 million to $15.5 million.
• Preliminary FY 2026 Revenue Guidance: $30 million to $35 million.
• Q3 2025 Gross Margin: 37%, up from 31% in the first half of 2025.
• Education Channel Customer Count: Over 3,900 school contracts.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Customer Segments

You're looking at the core customer base for Barfresh Food Group, Inc. (BRFH) as of late 2025, which is heavily concentrated in institutional settings where health compliance and convenience are paramount. The focus is clearly on securing and expanding recurring revenue within the education sector, which acts as the primary growth engine right now.

K-12 Education Market (primary focus, with 3,900 school contracts)

This segment is the bedrock of Barfresh Food Group, Inc.'s current operations. The company targets the $100+ billion U.S. education food market, leveraging its USDA Smart Snack Compliant and ready-to-serve products like the Whirlz™ smoothies and Pop & Go™ Juice Freeze Pops. As of late 2025, the company maintains 3,900 school contracts nationwide, serving nearly 2 million students. Management notes they remain at only approximately 5% market penetration in this channel, signaling substantial runway for growth. Recent wins, like the expansion into over 800 new schools in the Southern U.S. serving 560,000 students, and over 700 schools in the Northeast serving 500,000 students, show aggressive near-term execution. The company secured $3.0 million in growth financing specifically to scale production capacity to meet this education demand.

Here's a quick look at the recent revenue trajectory, which reflects the onboarding challenges faced in the first half of the year:

Metric	Q1 2025 Value	Q2 2025 Value	Q3 2025 Value
Quarterly Revenue	$2.9 million	$1.6 million	$4.2 million
Gross Margin	31%	31.1%	37%

The company is reiterating its fiscal year 2025 revenue guidance to be between $14.5 million and $15.5 million. This implies a strong second half, supported by the resolution of co-manufacturer start-up issues and the acquisition of Arps Dairy for owned manufacturing capabilities.

Foodservice Industry operators

Barfresh Food Group, Inc. also targets the broader foodservice industry, which includes non-school institutional clients. The product formats-Single Serve Packs, EASY POUR BULK concentrate, and ready-to-drink TWIST & GO-are designed for high-traffic, high-volume needs typical in this sector. While specific revenue attribution for this segment isn't broken out separately from the education channel in the latest filings, the overall growth strategy depends on leveraging the expanded production capacity across all relevant channels.

Restaurant Chains and quick-service restaurants (QSRs)

The company develops, manufactures, and distributes its beverages to restaurant chains and QSRs, offering products in formats suitable for on-site preparation. This segment is served by the same core product portfolio, including smoothies, shakes, and frappes. The focus here is on providing convenient, grab-n-go options that meet consumer demand for healthier alternatives, similar to the value proposition in schools.

The key customer segments and their value propositions include:

• K-12 Schools: Healthy, USDA-compliant, labor-saving breakfast/lunch options.
• Foodservice Operators: High-volume, convenient, portion-controlled beverage solutions.
• QSRs: Clean-label, ready-to-consume products for on-the-run customers.

If onboarding for new QSR partners takes longer than 14+ days, churn risk rises due to the perishable nature of the frozen product line.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Cost Structure

You're looking at the costs Barfresh Food Group, Inc. (BRFH) is incurring to run and grow the business as of late 2025. This structure is heavily influenced by the recent, transformational acquisition of Arps Dairy, Inc., which shifts costs from third-party fees to internal operations and capital investment.

The Cost of Goods Sold (COGS) is directly tied to the production of their ready-to-blend and ready-to-drink beverages. While a specific dollar amount for raw materials and packaging for a full period isn't explicitly listed, the margin performance gives us a clear picture of the cost impact. For the third quarter of 2025, Barfresh Food Group, Inc. reported revenue of $4.23 million and achieved a gross margin of 36.7%. This implies that the cost associated with raw materials, ingredients, and packaging for that quarter was approximately $2.6751 million (calculated as $4.23 million revenue minus $1.5549 million gross profit, where $4.23M 0.367 = $1.5549M Gross Profit). The move to in-house manufacturing is intended to reduce prior third-party manufacturing fees and enable more efficient ingredient procurement, which should positively impact this COGS component going forward.

Operating expenses show clear spending categories, with the Q3 2025 figures reflecting the costs associated with scaling and the recent acquisition activity. Selling, marketing, and distribution expenses were reported at $941,000 for Q3 2025, representing 22% of that quarter's revenue. General and administrative (G&A) expenses for the same period were $844,000. To be fair, a portion of that G&A increase was acquisition-related, with $214,000 specifically attributed to the Arps Dairy transaction expenses in Q3 2025.

The capital expenditure focus is now centered on completing the new manufacturing footprint. Barfresh Food Group, Inc. plans to complete construction and install processing equipment at the acquired 44,000-square-foot state-of-the-art facility during 2026. This build-out is partially supported by a preliminary $2.3 million government grant expected to help finalize construction and equipment installation. Separately, the company secured a $3 million financing round in February 2025, which was earmarked to fuel the expansion of manufacturing capabilities.

Debt repayment and financing costs are a significant part of the recent cash outflow. The acquisition of Arps Dairy was structured primarily as a repayment of approximately $1.3 million of Arps' existing debt, funded by an expansion of Barfresh Food Group, Inc.'s existing line of credit. Furthermore, the company issued notes totaling $800,000 to Arps shareholders for prior debt and recent advances, due by April 3, 2026. They are also in the process of refinancing a $2.2 million mortgage loan associated with the acquired assets.

Here's a quick look at those key Q3 2025 operational costs and related debt activities:

Cost Component	Amount (Q3 2025 or Transactional)	Notes
Selling, Marketing, and Distribution Expenses	$941,000	22% of Q3 2025 Revenue
General and Administrative (G&A) Expenses	$844,000	Includes acquisition-related costs
Implied COGS (Raw Materials & Packaging)	Approx. $2.6751 million	Based on $4.23M Revenue and 36.7% Gross Margin in Q3 2025
Arps Dairy Debt Repayment (Transactional)	Approx. $1.3 million	Primary consideration for the acquisition
Arps Shareholder Notes Issued	$800,000	Due by April 3, 2026
Mortgage Loan Refinancing Balance	Approx. $2.2 million	Existing loan balance being refinanced

The shift to owned manufacturing is a major structural change, aiming to convert variable third-party fees into more manageable fixed costs and CapEx, supported by the expected $2.3 million grant funding for the new 44,000 sq ft facility.

• Financing secured in February 2025 to fuel manufacturing expansion: $3 million.
• New facility size: 44,000 square feet.
• Government grant for build-out: Preliminary approval for $2.3 million.
• G&A expenses attributed to Arps acquisition in Q3 2025: $214,000.

Finance: draft 13-week cash view by Friday.

Barfresh Food Group, Inc. (BRFH) - Canvas Business Model: Revenue Streams

The revenue streams for Barfresh Food Group, Inc. are fundamentally tied to the sale of its proprietary frozen, ready-to-blend and ready-to-drink beverage products across its established distribution channels, with a significant focus on the education sector.

The core of the revenue generation is the Sales of ready-to-blend and ready-to-drink products, which include both single-serving and bulk formats for on-site preparation, serving the education market, foodservice industry, and restaurant chains.

Management has reiterated its financial outlook for the period, providing clear targets for the current fiscal year:

Metric	Value	Context/Period
Fiscal Year 2025 Revenue Guidance	$14.5 million to $15.5 million	Reiterated as of late 2025
Projected Year-over-Year Growth (FY2025 Guidance)	36% to 46%	Based on FY2025 guidance compared to FY2024 revenue
Revenue (First Nine Months of 2025)	$8.8 million	Compared to $7.9 million in the same period of 2024
Revenue (Third Quarter of 2025)	$4.2 million	Highest quarterly revenue in company history; 16% YoY increase
Revenue (Fiscal Year 2024)	$10.7 million	Highest fiscal year revenue in company history

Product-specific sales contribute to the overall top line. The Sales of Twist & Go bottled smoothies and Pop & Go freeze pops are key drivers. The increase in revenue for the first nine months of 2025 was explicitly attributed to improvements in Twist & Go bottled smoothie sales and the inclusion of Pop & Go sales. The Pop & Go 100% Juice Freeze Pops line was launched in the fourth quarter of 2024 and saw strong uptake in Q3 2025.

The company's strategy heavily relies on Recurring revenue from annual school district contracts, targeting the $100+ billion U.S. education food market.

• Target market penetration goal: 5% in K-12 schools.
• Current contract base: Approximately 3,900 school contracts.
• Recent expansion: Secured contracts with over 700 schools serving approximately half a million students in the Northeast.
• Volume potential: Lunch menu placement typically yields 3-5 times higher volume compared to breakfast placements.

The company expects to leverage new customer wins in the education channel as it enters the 2025 to 2026 school year, positioning it to achieve its record revenue guidance in the second half of 2025.