Primera Corporación Busey (BUSE): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

First Busey Corporation (Buse) se erige como una potencia financiera dinámica, navegando estratégicamente el complejo panorama de la banca a través de un modelo de negocio innovador e integral. Al combinar perfectamente los principios de banca comunitaria tradicionales con soluciones digitales de vanguardia, esta institución con sede en Illinois ha creado un enfoque único que sirve a diversos segmentos de clientes, desde pequeñas empresas locales hasta personas de alto nivel de red, mientras mantiene un compromiso centrado en láser con Servicios financieros personalizados y avance tecnológico. Sumérgete en el intrincado plan que impulsa el notable éxito de Buse y descubre cómo están redefiniendo la banca regional en el siglo XXI.

First Busey Corporation (Buse) - Modelo de negocios: asociaciones clave

Asociaciones estratégicas con empresas locales y regionales

First Busey Corporation mantiene asociaciones estratégicas con empresas locales en Illinois, Indiana y Missouri. A partir de 2024, la corporación ha establecido relaciones colaborativas con aproximadamente 350 entidades comerciales locales.

Categoría de asociación	Número de asociaciones	Cobertura geográfica
Redes de pequeñas empresas	187	Illinois, Indiana, Missouri
Empresas comerciales regionales	163	Región del medio oeste

Colaboración con empresas fintech para soluciones de banca digital

First Busey Corporation se ha comprometido activamente con los socios fintech para mejorar las capacidades de banca digital.

• Socios de integración de pagos digitales: 7
• Colaboradores de tecnología de banca móvil: 4
• Proveedores de soluciones de ciberseguridad: 3

Relaciones con proveedores de servicios de seguros y inversiones

Tipo de proveedor de servicios	Número de asociaciones	Servicios ofrecidos
Compañías de seguros	12	Vida, propiedad, seguro de víctimas
Empresas de gestión de inversiones	8	Gestión de patrimonio, planificación de jubilación

Red de bancos comunitarios e instituciones financieras

La red de First Busey Corporation abarca múltiples asociaciones de banca comunitaria.

Tipo de asociación	Total de asociaciones	Valor total del activo
Colaboraciones de bancos comunitarios	22	$ 3.2 mil millones
Redes regionales de instituciones financieras	15	$ 2.7 mil millones

First Busey Corporation (Buse) - Modelo de negocio: actividades clave

Servicios de banca comercial y minorista

First Busey Corporation opera 131 centros bancarios en Illinois, Indiana y Missouri a partir de 2023. Los activos totales informados en $ 21.2 mil millones en el cuarto trimestre de 2023. Los ingresos por intereses netos alcanzaron $ 351.2 millones para el año fiscal 2023.

Categoría de servicio bancario	Volumen total (2023)
Cuentas corrientes	$ 3.4 mil millones
Cuentas de ahorro	$ 2.9 mil millones
Depósitos bancarios de negocios	$ 4.7 mil millones

Gestión de patrimonio y asesoramiento financiero

El segmento de gestión de patrimonio gestionó $ 8.6 mil millones en activos bajo administración en 2023.

• Ingresos totales de gestión de patrimonio: $ 87.3 millones
• Número de asesores financieros: 124
• Tamaño promedio de la cartera del cliente: $ 3.2 millones

Préstamos hipotecarios y financiamiento inmobiliario

Portafolio de préstamos hipotecarios valorados en $ 1.6 mil millones en 2023.

Tipo de hipoteca	Volumen total
Hipotecas residenciales	$ 1.2 mil millones
Préstamos inmobiliarios comerciales	$ 412 millones

Desarrollo de la plataforma de banca digital

Las transacciones bancarias digitales aumentaron en un 42% en 2023.

• Usuarios de banca móvil: 276,000
• Usuarios bancarios en línea: 412,000
• Volumen de transacción digital: $ 3.8 mil millones

Gestión de riesgos y monitoreo de cumplimiento

Presupuesto del Departamento de Cumplimiento: $ 22.4 millones en 2023.

Área de cumplimiento	Monitoreo de métricas
Anti-lavado de dinero	12.400 transacciones revisadas
Informes regulatorios	98.7% tasa de envío a tiempo

First Busey Corporation (Buse) - Modelo de negocio: recursos clave

Profesionales bancarios experimentados y equipo de gestión

Al 31 de diciembre de 2023, First Busey Corporation empleaba a 1.497 asociados equivalentes a tiempo completo.

Posición de liderazgo ejecutivo	Nombre	Tenencia
Presidente y CEO	Van W. Dukeman	Más de 12 años
Director financiero	Michael D. Boyle	Más de 7 años

Infraestructura tecnológica robusta

La inversión en tecnología para 2023 fue de $ 24.7 millones.

• Plataformas de banca digital
• Sistemas de ciberseguridad
• Infraestructura de computación en la nube

Red de sucursal extensa

A partir del cuarto trimestre de 2023, First Busey Corporation operó:

Estado	Número de ramas
Illinois	132
Misuri	26
Indiana	15
Florida	8

Reservas de capital fuertes y estabilidad financiera

Métricas financieras al 31 de diciembre de 2023:

• Activos totales: $ 8.99 mil millones
• Total de capital de los accionistas: $ 1.03 mil millones
• Relación de nivel de equidad común 1 (CET1): 12.45%

Sistemas de gestión de datos y relaciones de clientes

Inversión de gestión de relaciones con el cliente para 2023: $ 5.2 millones

Métrica del cliente	Valor 2023
Cuentas totales de clientes	285,000
Usuarios bancarios en línea	167,000
Usuarios de banca móvil	112,000

First Busey Corporation (Buse) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas para individuos y empresas

A partir del cuarto trimestre de 2023, First Busey Corporation ofrece soluciones bancarias personalizadas con las siguientes métricas financieras:

Producto bancario	Valor total de la cartera	Segmento promedio de clientes
Banca personal	$ 3.2 mil millones	Individuos de 25 a 55 años
Banca de negocios	$ 1.8 mil millones	Empresas pequeñas a medianas

Experiencia en el mercado local y enfoque centrado en la comunidad

First Busey Corporation opera en:

• Illinois: 102 ubicaciones bancarias
• Missouri: 23 ubicaciones bancarias
• Indiana: 15 lugares bancarios
• Cobertura total del mercado: 140 ubicaciones

Servicios financieros integrales en una plataforma

Las ofertas de servicios incluyen:

• Referencia de cuentas: 87,500 cuentas activas
• Cuentas de ahorro: 62,300 cuentas activas
• Servicios de inversión: $ 1.45 mil millones de activos administrados
• Préstamo hipotecario: cartera de préstamos de $ 620 millones

Tasas de interés competitivas y productos financieros

Tipo de producto	Tasa de interés	Comparación de mercado
Ahorros personales	3.25%	0.25% por encima del promedio regional
Préstamos comerciales	6.75%	0.50% por debajo del promedio regional

Experiencias de banca digital y física convenientes

Métricas de banca digital para 2023:

• Usuarios de banca móvil: 145,000
• Transacciones bancarias en línea: 3.2 millones mensuales
• Tasa de satisfacción de la plataforma de banca digital: 92%

First Busey Corporation (Bus) - Modelo de negocios: relaciones con los clientes

Modelo bancario basado en relaciones

First Busey Corporation mantiene un enfoque bancario basado en relaciones con 213,000 clientes bancarios totales a partir del cuarto trimestre de 2023. La estrategia de relación con el cliente del banco se centra en soluciones financieras personalizadas en múltiples segmentos.

Segmento de clientes	Total de clientes	Valor de relación promedio
Banca personal	157,000	$24,500
Banca de negocios	56,000	$87,300

Gerentes de relaciones dedicadas para clientes comerciales

First Busey ofrece 87 gerentes de relaciones dedicados que atienden a clientes comerciales en los mercados de Illinois, Indiana y Missouri.

• Portafolio promedio de clientes comerciales: 64 clientes activos por gerente de relaciones
• Cobertura vertical de la industria especializada
• Servicios de asesoramiento financiero personalizados

Servicio al cliente personalizado

First Busey Corporation opera 132 centros bancarios con Capacidades extendidas de interacción con el cliente.

Canal de servicio	Tiempo de respuesta promedio	Tasa de satisfacción del cliente
En la rama	12 minutos	92%
Soporte telefónico	3.5 minutos	88%

Soporte de banca digital y móvil

Las plataformas de banca digital sirven a 143,000 usuarios activos de banca en línea y móvil a partir de 2023.

• Descargas de aplicaciones de banca móvil: 98,000
• Volumen de transacciones en línea: 4.2 millones de transacciones mensuales
• Tasa de apertura de la cuenta digital: 37% de las cuentas nuevas

Compromiso comunitario y construcción de relaciones locales

First Busey Corporation invirtió $ 1.2 millones en iniciativas de desarrollo comunitario local durante 2023.

Área de participación comunitaria	Monto de la inversión	Impacto local
Patrocinios locales	$380,000	127 eventos comunitarios
Subvenciones educativas	$450,000	82 Destinatarios de becas
Soporte de pequeñas empresas	$370,000	46 programas de emprendimiento

First Busey Corporation (Buse) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2024, First Busey Corporation opera 141 ubicaciones bancarias en Illinois, Indiana y Missouri.

Estado	Número de ramas
Illinois	102
Indiana	24
Misuri	15

Plataforma bancaria en línea

La plataforma de banca digital de First Busey atiende a aproximadamente 145,000 usuarios de banca en línea activa a partir del cuarto trimestre de 2023.

• Usuarios de banca digital activa promedio mensual: 124,500
• Volumen de transacciones digitales: 3.2 millones de transacciones mensuales

Aplicación de banca móvil

La aplicación de banca móvil tiene 98,000 usuarios mensuales activos en 2024.

Plataforma	Descargar estadísticas
Apple App Store	42,500 descargas
Google Play Store	55,500 descargas

Red de cajeros automáticos

First Busey Corporation mantiene 189 ubicaciones de cajeros automáticos en sus regiones operativas.

• Total de transacciones de cajeros automáticos por mes: 275,000
• Transacciones de red de cajeros automáticos gratis: 185,000
• Transacciones de cajeros automáticos fuera de la red: 90,000

Centros de llamadas de servicio al cliente

El banco opera dos centros de llamadas de servicio al cliente primario que manejan 52,000 interacciones de clientes mensualmente.

Métricas del centro de llamadas	2024 datos
Duración promedio de llamadas	8.3 minutos
Primera tasa de resolución de llamadas	76%
Tiempo de espera promedio	4.2 minutos

First Busey Corporation (Buse) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

A partir del cuarto trimestre de 2023, First Busey Corporation atiende aproximadamente 12,500 empresas pequeñas a medianas en Illinois, Indiana y Missouri.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Negocios minoristas	4,750	$385,000
Servicios profesionales	3,250	$475,000
Fabricación	2,500	$625,000
Empresas tecnológicas	2,000	$510,000

Clientes de banca minorista individual

First Busey Corporation atiende a 152,300 clientes de banca minorista individual al 31 de diciembre de 2023.

• Distribución de edad:
  • 18-35 años: 35%
  • 36-55 años: 42%
  • 56+ años: 23%
• Saldo promedio de depósito: $ 24,750
• Usuarios de banca digital: 68% de la base total de clientes

Individuos de alto nivel de red

El banco administra $ 875 millones en activos de gestión de patrimonio para clientes de alto nivel de red.

Segmento de riqueza	Número de clientes	Activos promedio bajo administración
$ 1M - $ 5M	1,850	$ 2.3 millones
$ 5M - $ 10M	425	$ 6.7 millones
$ 10M+	175	$ 15.4 millones

Clientes comerciales locales y regionales

First Busey Corporation atiende a 3.750 clientes comerciales con una cartera total de préstamos comerciales de $ 2.6 mil millones a partir de 2023.

• Préstamos inmobiliarios comerciales: $ 1.2 mil millones
• Comercial & Préstamos industriales: $ 1.4 mil millones
• Valor de relación comercial promedio: $ 695,000

Empresas agrícolas y relacionadas con la agricultura

El banco apoya a 2.300 clientes agrícolas con una cartera de préstamos agrícolas especializados de $ 450 millones.

Segmento agrícola	Número de clientes	Cartera de préstamos
Cultivo de cultivos	1,250	$ 210 millones
Ganado	450	$ 125 millones
Servicios agrícolas	600	$ 115 millones

First Busey Corporation (Buse) - Modelo de negocio: Estructura de costos

Salarios y beneficios de los empleados

A partir del cuarto trimestre de 2023, First Busey Corporation informó gastos totales de personal de $ 237.4 millones.

Categoría de gastos	Monto ($)
Salarios base	$ 168.3 millones
Beneficios de atención médica	$ 42.6 millones
Contribuciones de jubilación	$ 26.5 millones

Mantenimiento de tecnología e infraestructura

Los gastos de infraestructura de tecnología total para 2023 fueron de $ 53.2 millones.

• Mantenimiento de hardware de TI: $ 18.7 millones
• Licencias de software: $ 22.5 millones
• Sistemas de ciberseguridad: $ 12 millones

Gastos de operación de rama

Los costos operativos relacionados con la sucursal totalizaron $ 89.6 millones en 2023.

Tipo de gasto de rama	Monto ($)
Alquiler y servicios públicos	$ 42.3 millones
Mantenimiento	$ 23.7 millones
Equipo	$ 23.6 millones

Costos de cumplimiento regulatorio

Los gastos relacionados con el cumplimiento ascendieron a $ 34.8 millones en 2023.

• Servicios legales y de auditoría: $ 22.5 millones
• Informes regulatorios: $ 7.3 millones
• Capacitación de cumplimiento: $ 5 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 fueron de $ 41.5 millones.

Canal de marketing	Monto ($)
Marketing digital	$ 16.8 millones
Publicidad tradicional	$ 14.2 millones
Campañas de adquisición de clientes	$ 10.5 millones

First Busey Corporation (Buse) - Modelo de negocios: Flujos de ingresos

Ingresos por intereses de préstamos e inversiones

Para el año fiscal 2023, First Busey Corporation informó $ 361.8 millones En ingresos por intereses netos. El desglose de los activos generadores de intereses incluye:

Categoría de activos	Valor total
Préstamos totales	$ 8.76 mil millones
Valores de inversión	$ 1.24 mil millones
Rendimiento promedio de préstamos	6.12%

Servicios basados ​​en tarifas

Los ingresos de tarifas para First Busey Corporation en 2023 totalizaron $ 132.4 millones, con el siguiente desglose del servicio:

• Cargos de servicio en cuentas de depósito: $ 42.1 millones
• Ingresos de intercambio: $ 38.6 millones
• Otras tarifas de servicio: $ 51.7 millones

Tarifas de gestión de patrimonio y asesoramiento

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 47.3 millones, con:

Categoría de servicio	Ganancia
Activos bajo administración	$ 4.2 mil millones
Tasa de tarifas de asesoramiento promedio	1.12%

Ingresos de origen hipotecario

Los ingresos relacionados con la hipoteca para 2023 fueron $ 22.7 millones, con:

• Se originaron los préstamos hipotecarios totales: $ 387 millones
• Tarifa de origen promedio: 0.59%

Servicios de gestión del tesoro

Servicios de gestión del Tesoro generados $ 18.5 millones en ingresos para 2023, con:

Tipo de servicio	Base de clientes
Gestión de efectivo corporativo	1.247 clientes comerciales
Tarifas totales de gestión del Tesoro	$ 18.5 millones

First Busey Corporation (BUSE) - Canvas Business Model: Value Propositions

First Busey Corporation delivers premier, full-service commercial and retail banking, which forms the foundation of its revenue generation.

Net interest income, the core earning from lending operations, was reported at $155.1 million for the third quarter of 2025, slightly below analyst estimates of $155.9 million, but showing an 88% year-on-year growth. Over the last five years, this lending focus has been significant, with net interest income making up 71.4% of the company's total revenue. The commercial focus is clear, as Commercial Loans represent 80% of the total loan portfolio. The company posted total revenue of $196.3 million for the third quarter of 2025.

Metric	Value (Q3 2025)	Context
Net Interest Income	$155.1 million	Core lending revenue for the quarter
Total Revenue	$196.3 million	In line with Wall Street estimates for Q3 2025
Net Interest Margin	3.6%	Beat analyst estimates of 3.5% for Q3 2025
Tangible Book Value per Common Share	$19.69	As of September 30, 2025
Total Assets	$18.19 billion	As of September 30, 2025

You get an integrated platform that combines banking with wealth management and payment solutions. This means clients don't have to go to separate firms for different needs.

• Wealth management services hold $14.10 billion in assets under care as of the second quarter of 2025.
• Payment technology solutions are delivered through the FirsTech, Inc. subsidiary.
• Treasury management services revenue surged 132.2% year-over-year in Q2 2025, partly due to acquisition integration.

The localized service model emphasizes regional leadership autonomy, which is supported by its structure. The bank holding company is headquartered in Leawood, Kansas, while the main bank subsidiary is headquartered in Champaign, Illinois. This structure supports a service model rooted in local communities, tracing its history back to 1868.

The geographic footprint has been enhanced, particularly following the 2025 acquisition of CrossFirst Bankshares, which increased assets to $20 billion, deposits to $17 billion, and loans to $15 billion. As of the second quarter of 2025, the combined entity operates 78 locations spanning 10 states. The operational footprint covers Illinois, Missouri, Florida, and Indiana.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Relationships

You're looking at how First Busey Corporation keeps its clients engaged, and honestly, it looks like they are leaning hard into a dual approach: high-touch service for the big money and scalable digital for everyone else. They are trying to feel local while operating on a much larger footprint now, especially after the recent acquisitions.

Dedicated relationship managers for commercial clients

While I don't have a specific headcount for dedicated relationship managers as of late 2025, the focus on commercial services is clear from the revenue side. Income from treasury management services, which directly relates to commercial client activity, increased by 132.2% compared to the second quarter of 2024, largely due to the addition of CrossFirst commercial services. This growth suggests a significant scaling or integration effort for commercial relationship management.

High-touch, personalized service for wealth management clients

The wealth management division is a core relationship driver, ending the second quarter of 2025 with $14.10 billion in assets under care. This is up from $13.02 billion at the end of the second quarter of 2024. The firm also noted that wealth management fees increased by 5.4% compared to Q2 2024. This sustained growth in Assets Under Care points to successful client retention and acquisition within that high-touch segment.

Community bank feel with large-bank capabilities

First Busey Corporation is clearly operating at a larger scale now, with combined total assets of approximately $20 billion, $17 billion in total deposits, and $14 billion in total loans mentioned post-integration. Yet, they maintain a focus on service quality that earns recognition. For instance, in 2025, Forbes named First Busey Corporation among America's Best Banks and a Best-in-State Bank, specifically citing rankings on customer service. Furthermore, in 2024, they achieved a Net Promoter Score (NPS) of 62.4, which is well above the industry average of 18. They serve over 250,000 individuals across their business lines.

Here's a snapshot of the scale and service quality metrics we have for late 2025:

Metric Category	Specific Data Point	Value/Amount	Date/Period
Scale of Operations	Total Assets (approximate post-integration)	$20 billion	Mid-2025 context
Wealth Management	Assets Under Care (AUC)	$14.10 billion	End of Q2 2025
Customer Base Size	Individuals Served	Over 250,000	2024 context
Service Quality	Net Promoter Score (NPS)	62.4	2024
Service Quality	Customer Satisfaction Score (CSAT)	9.3 out of 10	2024
Reach	Banking Centers Spanning States	78 locations across 10 states	Q2 2025

Digital self-service options for retail customers

The emphasis on digital is validated by the 2025 Forbes recognition for the ease of digital services. While First Busey Corporation specific adoption rates aren't public, the broader market context shows this is where retail customers are. As of 2025, a significant majority, 77 percent, of consumers prefer to manage their bank accounts through a mobile app or a computer. Nationally, over 83% of U.S. adults have used digital banking services as of 2025. This means the expectation for robust digital self-service is high, and First Busey Corporation is being recognized for meeting that need.

The firm's digital focus includes:

• Mobile app usage is a primary channel for many consumers.
• Recognition for ease of digital services in 2025 rankings.
• General U.S. digital banking usage at over 83% of adults in 2025.
• Millennials, a key demographic, show 80 percent preference for digital banking.

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday

First Busey Corporation (BUSE) - Canvas Business Model: Channels

You're looking at how First Busey Corporation gets its services-from traditional deposits to cutting-edge payments-into the hands of its customers as of late 2025. The channel strategy is clearly a hybrid, balancing a physical footprint with significant digital investment, especially following the March 1, 2025, acquisition of CrossFirst Bankshares, Inc..

The physical presence is anchored by a network of 78 full-service locations spanning 10 states, a number solidified after the CrossFirst merger. This physical network supports the core Banking division, which reported net interest income of $153.2 million in the second quarter of 2025.

Digital and mobile banking platforms are essential for modern service delivery. First Busey Corporation emphasizes continuous technological enhancements, aligning with industry shifts toward digital ecosystems. The FirsTech subsidiary specifically provides payment technology solutions, including online and mobile bill payments, which are key digital channels for business clients.

For specialized services, the channels shift to direct engagement. The Wealth Management division, which ended the second quarter of 2025 with $14.10 billion in assets under care, relies on its direct sales force and advisory teams to deliver fiduciary, estate planning, and asset management services. The commercial banking segment also leverages its direct sales force for lending and treasury management solutions.

Here's a look at the scale of the key channel components based on the latest reported figures from the second and third quarters of 2025:

Channel Component / Segment	Key Metric	Latest Reported Value (2025)
Physical Network (Banking Centers)	Total Full-Service Locations	78
Wealth Management (Direct Sales Channel)	Assets Under Care (AUC)	$14.10 billion (as of Q2 2025)
FirsTech (Payment Processing Network)	Contextual Annual Payments Processed	$12 billion (Contextual)
Banking Division (Core Channel)	Net Interest Income	$153.2 million (Q2 2025)
FirsTech/Other (Noninterest Income Channel)	Adjusted Noninterest Income	$38.9 million (Q2 2025)
Overall Operation	Net Income	$57.1 million (Q3 2025)

The digital and mobile platforms support the entire client base, offering services like electronic bill payment and merchant services through FirsTech. FirsTech itself expanded its physical processing channel in 2025 by opening a Lockbox capture facility in Leawood, Kansas, to better serve the western United States.

The channels are designed to feed into the overall revenue structure. For instance, wealth management fees showed a year-over-year increase of 11.7% compared to the first quarter of 2024. The combined structure aims for efficiency; the adjusted efficiency ratio for the second quarter of 2025 was 55.3%.

You can see the channel mix reflected in the income sources:

• Physical/Lending: Drives Net Interest Income, which was $153.2 million in Q2 2025.
• Digital/Payment Tech: Contributes to Adjusted Noninterest Income, reported at $38.9 million in Q2 2025.
• Direct Sales/Advisory: Supports Wealth Management fees, which grew 5.4% over Q2 2024.

Finance: draft 13-week cash view by Friday.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Segments

First Busey Corporation serves a diversified set of clients across its banking, wealth management, and payment technology divisions. As of September 30, 2025, First Busey Corporation was an $18.19 billion financial holding company.

The core customer groups are segmented by their primary service needs:

• Commercial and small-to-midsize business clients
• Retail consumers across a 10-state footprint
• High-net-worth individuals and families needing wealth management
• Corporate and government entities utilizing FirsTech payment solutions

The scale of the business, particularly following the CrossFirst Bank merger, supports this broad customer base. The combined Busey Bank is positioned to serve clients from 77 locations across 10 states.

The financial scale associated with the Wealth Management and FirsTech segments provides concrete data points for these customer groups. For context, over the last five years, net interest income made up 71.4% of total revenue, meaning fee-based services like wealth management and payments accounted for the remaining portion.

Customer Segment	Key Metric	Latest Reported Value (2025)
High-net-worth individuals and families (Wealth Management)	Assets Under Care (AUC)	$14.10 billion (End of Q2 2025)
Corporate and government entities (FirsTech Payment Solutions)	Payments Processed Annually	$12 Billion
Retail consumers and Commercial clients (Banking Footprint)	Post-Merger Banking Locations	77 locations across 10 states

The Wealth Management division specifically caters to individuals, businesses, and foundations, offering asset management, investment, brokerage, fiduciary, philanthropic advisory, tax preparation, and farm management services.

FirsTech, Inc., the wholly-owned subsidiary, focuses on the financial technology needs of small and medium-sized businesses, highly regulated enterprise industries, and financial institutions. FirsTech's service offerings include:

• Online, mobile, and voice-recognition bill payments
• Money and data movement
• Merchant services
• Direct debit services
• Lockbox remittance processing
• Walk-in payments at retail agents

The growth in wealth management fees shows direct engagement with this segment; wealth management fees increased by 5.4% compared to the second quarter of 2024. Conversely, payment technology solutions revenue saw a slight decrease compared to the fourth quarter of 2024.

First Busey Corporation (BUSE) - Canvas Business Model: Cost Structure

The cost structure for First Busey Corporation is heavily influenced by funding costs and the integration of the recent CrossFirst acquisition.

Interest expense on deposits is a primary cost component, with the cost of funds for deposits in the third quarter of 2025 reported at 2.15%. This reflects a strategic optimization, as the total deposit cost of funds decreased from 2.21% during the second quarter of 2025.

Noninterest expenses represent a significant portion of operating costs. Total noninterest expense for the second quarter of 2025 was $127.8 million. This figure includes costs associated with the integration of the acquired entity. To better understand the core operating costs, the adjusted noninterest expense-which excludes acquisition and restructuring expenses and amortization of intangible assets-was $106.6 million in the second quarter of 2025.

You're looking at the expense base that supports the combined footprint. Personnel costs are tied to supporting the operations across the expanded network, which now includes 78 locations spanning 10 states following the CrossFirst merger. These costs cover the staff supporting the core banking operations as well as specialized business lines like wealth management and FirsTech, Inc. payment technology solutions.

The integration of CrossFirst Bankshares has introduced specific, one-time costs to the structure. Management had projected pre-tax merger related costs associated with the transaction to total $75.3 million, with $42.1 million recognized at the time of close. Furthermore, the acquisition added an estimated $81.8 million of finite-lived intangible assets, which are being amortized; for example, amortization was $2.4 million in the second quarter of 2025.

The cost structure is being actively managed for efficiency gains, primarily through expected synergies from the merger. Targeted annual pre-tax expense synergies resulting from the CrossFirst acquisition remain on track at $25.0 million. The realization schedule anticipates 50% of these identified synergies to be realized in 2025, with the full 100% expected in 2026.

Here's a look at the reported noninterest expense components for recent periods, showing the impact of the merger activity:

Metric	Q2 2025 Amount (in thousands)	Q3 2025 Amount (in thousands)
Total Noninterest Expense	$127,833	Not specified
Adjusted Noninterest Expense (Excl. Merger/Amortization)	$106,600	$108,300
Amortization of Intangible Assets (Q2 only)	$1,500 (vs Q1 2025)	Not specified

The ongoing expense management strategy also involves optimizing the funding mix, which impacts the interest expense side of the structure. The company has been executing on strategies to reduce high-cost deposits, which contributed positively to the net interest margin in Q3 2025.

Key cost drivers and related figures include:

• Targeted Annual Pre-Tax Expense Synergies: $25.0 million
• Synergy Realization Expected in 2025: 50%
• Total Locations Post-Merger: 78
• Q2 2025 Total Noninterest Expense: $127.8 million
• Q3 2025 Cost of Funds (Deposits): 2.15%

First Busey Corporation (BUSE) - Canvas Business Model: Revenue Streams

First Busey Corporation generates revenue primarily through its core banking operations, which is the interest earned on its assets, supplemented by a growing portfolio of fee-based services across its segments.

The primary driver remains Net Interest Income (NII), which was reported at $153.2 million in Q2 2025. This is the foundation of the revenue model, earned by charging higher rates on loans than paid on deposits. For context on overall profitability, the GAAP Net Income for the third quarter of 2025 was $57.1 million.

Fee-based businesses provide revenue diversification, with wealth management and payment technology solutions being key contributors to noninterest income. Here's a look at the components of noninterest income from the first quarter of 2025, which gives a clear picture of the fee structure:

Revenue Component	Amount (Q1 2025, in millions)	Notes
Wealth Management Fees	$17.364	Part of the fee-based businesses
Fees for Customer Services	$8.128	Includes deposit and treasury management
Payment Technology Solutions (FirsTech)	$5.073	Income from electronic payments, merchant services, etc.
Total Noninterest Income (Reported Q1 2025)	$21.2	Excluding securities gains/losses

You see the direct revenue from the Wealth Management division, which ended Q2 2025 with $14.10 billion in assets under care. The payment technology solutions revenue comes from FirsTech, Inc., which handles services like bill payments and merchant processing for businesses and financial institutions.

The revenue streams are clearly segmented across the business operations:

• Net Interest Income (NII), which was $153.2 million in Q2 2025.
• Noninterest income from wealth management fees, totaling $17.364 million in Q1 2025.
• Fees for customer services, including deposit and treasury management, which totaled $8.128 million in Q1 2025.
• Payment technology solutions revenue via FirsTech, Inc., which was $5.073 million in Q1 2025.
• The overall profitability metric, Q3 2025 GAAP Net Income, was $57.1 million.

For the third quarter of 2025, First Busey Corporation reported total noninterest income of $41.198 million, showing the fee-based segment's contribution alongside the core NII.