First Busey Corporation (BUSE): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A First Busey Corporation (BUSE) permanece como uma potência financeira dinâmica, navegando estrategicamente no cenário complexo do setor bancário por meio de um modelo de negócios inovador e abrangente. Ao misturar perfeitamente os princípios bancários comunitários tradicionais com soluções digitais de ponta, esta instituição com sede em Illinois criou uma abordagem única que serve diversos segmentos de clientes-de pequenas empresas locais a indivíduos de alto nível-enquanto mantêm um compromisso focado a laser com Serviços financeiros personalizados e avanço tecnológico. Mergulhe no projeto intrincado que impulsiona o notável sucesso de Buse e descubra como eles estão redefinindo bancos regionais no século XXI.

First Busey Corporation (BUSE) - Modelo de negócios: Parcerias -chave

Parcerias estratégicas com empresas locais e regionais

A First Busey Corporation mantém parcerias estratégicas com empresas locais em Illinois, Indiana e Missouri. A partir de 2024, a corporação estabeleceu relações colaborativas com aproximadamente 350 entidades comerciais locais.

Categoria de parceria	Número de parcerias	Cobertura geográfica
Redes de pequenas empresas	187	Illinois, Indiana, Missouri
Empresas comerciais regionais	163	Região do meio -oeste

Colaboração com empresas de fintech para soluções bancárias digitais

A First Busey Corporation se envolveu ativamente com os parceiros da FinTech para aprimorar os recursos bancários digitais.

• Parceiros de integração de pagamento digital: 7
• Colaboradores de tecnologia bancária móvel: 4
• Provedores de solução de segurança cibernética: 3

Relacionamentos com provedores de seguros e serviços de investimento

Tipo de provedor de serviços	Número de parcerias	Serviços oferecidos
Companhias de seguros	12	Vida, propriedade, seguro de vítima
Empresas de gerenciamento de investimentos	8	Gerenciamento de patrimônio, planejamento de aposentadoria

Rede de bancos comunitários e instituições financeiras

A rede da First Busey Corporation abrange várias parcerias bancárias comunitárias.

Tipo de parceria	Total de parcerias	Valor total do ativo
Colaborações do Banco Comunitário	22	US $ 3,2 bilhões
Redes de instituições financeiras regionais	15	US $ 2,7 bilhões

First Busey Corporation (BUSE) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A First Busey Corporation opera 131 centros bancários em Illinois, Indiana e Missouri, a partir de 2023. O total de ativos relatados em US $ 21,2 bilhões no quarto trimestre 2023. A receita líquida de juros atingiu US $ 351,2 milhões para o ano fiscal de 2023.

Categoria de serviço bancário	Volume total (2023)
Contas de verificação	US $ 3,4 bilhões
Contas de poupança	US $ 2,9 bilhões
Depósitos bancários de negócios	US $ 4,7 bilhões

Gerenciamento de patrimônio e consultoria financeira

O segmento de gerenciamento de patrimônio administrou US $ 8,6 bilhões em ativos sob gestão em 2023.

• Receita total de gerenciamento de patrimônio: US $ 87,3 milhões
• Número de consultores financeiros: 124
• Tamanho médio do portfólio de clientes: US $ 3,2 milhões

Empréstimos hipotecários e financiamento imobiliário

Portfólio de empréstimos hipotecários avaliados em US $ 1,6 bilhão em 2023.

Tipo de hipoteca	Volume total
Hipotecas residenciais	US $ 1,2 bilhão
Empréstimos imobiliários comerciais	US $ 412 milhões

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 42% em 2023.

• Usuários bancários móveis: 276.000
• Usuários bancários online: 412.000
• Volume de transação digital: US $ 3,8 bilhões

Gerenciamento de riscos e monitoramento de conformidade

Orçamento do Departamento de Conformidade: US $ 22,4 milhões em 2023.

Área de conformidade	Monitoramento de métricas
Lavagem anti-dinheiro	12.400 transações revisadas
Relatórios regulatórios	98,7% da taxa de envio de tempo

First Busey Corporation (BUSE) - Modelo de negócios: Recursos -chave

Profissionais bancários experientes e equipe de gerenciamento

Em 31 de dezembro de 2023, a First Busey Corporation empregava 1.497 associados equivalentes em tempo integral.

Posição de liderança executiva	Nome	Posse
Presidente e CEO	Van W. Dukeman	Mais de 12 anos
Diretor financeiro	Michael D. Boyle	Mais de 7 anos

Infraestrutura de tecnologia robusta

O investimento em tecnologia para 2023 foi de US $ 24,7 milhões.

• Plataformas bancárias digitais
• Sistemas de segurança cibernética
• Infraestrutura de computação em nuvem

Extensa rede de filiais

A partir do quarto trimestre 2023, a First Busey Corporation operou:

Estado	Número de ramificações
Illinois	132
Missouri	26
Indiana	15
Flórida	8

Fortes reservas de capital e estabilidade financeira

Métricas financeiras em 31 de dezembro de 2023:

• Total de ativos: US $ 8,99 bilhões
• Total dos acionistas do patrimônio líquido: US $ 1,03 bilhão
• Common patity Tier 1 (CET1) Razão: 12,45%

Dados de clientes e sistemas de gerenciamento de relacionamento

Investimento de gerenciamento de relacionamento com o cliente para 2023: US $ 5,2 milhões

Métrica do cliente	2023 valor
Total de contas de clientes	285,000
Usuários bancários online	167,000
Usuários bancários móveis	112,000

First Busey Corporation (BUSE) - Modelo de Negócios: Proposições de Valor

Soluções bancárias personalizadas para indivíduos e empresas

A partir do quarto trimestre 2023, a First Busey Corporation oferece soluções bancárias personalizadas com as seguintes métricas financeiras:

Produto bancário	Valor total do portfólio	Segmento médio do cliente
Bancos pessoais	US $ 3,2 bilhões	Indivíduos de 25 a 55 anos
Banking de negócios	US $ 1,8 bilhão	Pequenas a médias empresas

Experiência no mercado local e abordagem focada na comunidade

A First Busey Corporation opera em:

• Illinois: 102 locais bancários
• Missouri: 23 locais bancários
• Indiana: 15 locais bancários
• Cobertura total do mercado: 140 locais

Serviços financeiros abrangentes sob uma plataforma

As ofertas de serviço incluem:

• Contas de corrente: 87.500 contas ativas
• Contas de poupança: 62.300 contas ativas
• Serviços de investimento: US $ 1,45 bilhão gerenciado ativos
• Empréstimo de hipoteca: portfólio de empréstimos de US $ 620 milhões

Taxas de juros competitivas e produtos financeiros

Tipo de produto	Taxa de juro	Comparação de mercado
Economia pessoal	3.25%	0,25% acima da média regional
Empréstimos comerciais	6.75%	0,50% abaixo da média regional

Experiências bancárias digitais e físicas convenientes

Métricas bancárias digitais para 2023:

• Usuários bancários móveis: 145.000
• Transações bancárias online: 3,2 milhões mensais
• Taxa de satisfação da plataforma bancária digital: 92%

First Busey Corporation (BUSE) - Modelo de Negócios: Relacionamentos do Cliente

Modelo bancário baseado em relacionamento

A First Busey Corporation mantém uma abordagem bancária baseada em relacionamento, com 213.000 clientes bancários totais a partir do quarto trimestre 2023. A estratégia de relacionamento com o cliente do banco se concentra em soluções financeiras personalizadas em vários segmentos.

Segmento de clientes	Total de clientes	Valor médio do relacionamento
Bancos pessoais	157,000	$24,500
Banking de negócios	56,000	$87,300

Gerentes de relacionamento dedicados para clientes de negócios

A First Busey fornece 87 gerentes de relacionamento dedicados que atendem a clientes de negócios nos mercados de Illinois, Indiana e Missouri.

• Portfólio médio de clientes de negócios: 64 clientes ativos por gerente de relacionamento
• Cobertura vertical da indústria especializada
• Serviços de consultoria financeira personalizada

Atendimento ao cliente personalizado

First Busey Corporation opera 132 centros bancários com Recursos estendidos de interação com o cliente.

Canal de serviço	Tempo médio de resposta	Taxa de satisfação do cliente
No ramo	12 minutos	92%
Suporte telefônico	3,5 minutos	88%

Suporte bancário digital e móvel

As plataformas bancárias digitais atendem a 143.000 usuários de bancos online e móveis ativos a partir de 2023.

• Downloads de aplicativos bancários móveis: 98.000
• Volume de transações online: 4,2 milhões de transações mensais
• Taxa de abertura da conta digital: 37% das novas contas

Engajamento da comunidade e construção de relacionamento local

A First Busey Corporation investiu US $ 1,2 milhão em iniciativas de desenvolvimento comunitário local durante 2023.

Área de engajamento da comunidade	Valor do investimento	Impacto local
Patrocínios locais	$380,000	127 eventos comunitários
Subsídios educacionais	$450,000	82 bolsistas
Suporte para pequenas empresas	$370,000	46 programas de empreendedorismo

First Busey Corporation (BUSE) - Modelo de Negócios: Canais

Rede de ramificação física

A partir de 2024, a First Busey Corporation opera 141 locais bancários em Illinois, Indiana e Missouri.

Estado	Número de ramificações
Illinois	102
Indiana	24
Missouri	15

Plataforma bancária online

A plataforma bancária digital da First Busey serve aproximadamente 145.000 usuários bancários on -line ativos a partir do quarto trimestre 2023.

• Usuários de bancos digitais ativos mensais médios: 124.500
• Volume de transação digital: 3,2 milhões de transações mensais

Aplicativo bancário móvel

O aplicativo Banking Mobile possui 98.000 usuários mensais ativos em 2024.

Plataforma	Baixar estatísticas
Apple App Store	42.500 Downloads
Google Play Store	55.500 Downloads

Rede ATM

A First Busey Corporation mantém 189 locais de ATM em suas regiões operacionais.

• Total de transações atm por mês: 275.000
• Transações de rede atm gratuitas: 185.000
• Transações de ATMs fora da rede: 90.000

Centros de atendimento ao cliente

O Banco opera dois centros de atendimento ao cliente principal, lidando com 52.000 interações com os clientes mensalmente.

Métricas de call center	2024 dados
Duração média de chamada	8,3 minutos
Taxa de resolução de primeira chamada	76%
Tempo médio de espera	4,2 minutos

First Busey Corporation (BUSE) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a First Busey Corporation atende aproximadamente 12.500 empresas pequenas e médias em Illinois, Indiana e Missouri.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Negócios de varejo	4,750	$385,000
Serviços profissionais	3,250	$475,000
Fabricação	2,500	$625,000
Empresas de tecnologia	2,000	$510,000

Clientes bancários de varejo individuais

A First Busey Corporation atende a 152.300 clientes de banco de varejo individuais em 31 de dezembro de 2023.

• Distribuição de idade:
  • 18-35 anos: 35%
  • 36-55 anos: 42%
  • 56 anos ou mais: 23%
• Saldo médio de depósito: US $ 24.750
• Usuários de banco digital: 68% da base total de clientes

Indivíduos de alta rede

O banco gerencia US $ 875 milhões em ativos de gerenciamento de patrimônio para clientes de alta rede.

Segmento de riqueza	Número de clientes	Ativos médios sob gerenciamento
$ 1m - US $ 5m	1,850	US $ 2,3 milhões
US $ 5 milhões - US $ 10 milhões	425	US $ 6,7 milhões
US $ 10 milhões+	175	US $ 15,4 milhões

Clientes comerciais locais e regionais

A First Busey Corporation atende 3.750 clientes comerciais com carteira de empréstimos comerciais totais de US $ 2,6 bilhões a partir de 2023.

• Empréstimos imobiliários comerciais: US $ 1,2 bilhão
• Comercial & Empréstimos industriais: US $ 1,4 bilhão
• Valor médio de relacionamento comercial: US $ 695.000

Empresas agrícolas e relacionadas à agricultura

O banco suporta 2.300 clientes agrícolas com um portfólio especializado em empréstimos agrícolas de US $ 450 milhões.

Segmento agrícola	Número de clientes	Portfólio de empréstimos
Agricultura de culturas	1,250	US $ 210 milhões
Gado	450	US $ 125 milhões
Serviços agrícolas	600	US $ 115 milhões

First Busey Corporation (BUSE) - Modelo de negócios: estrutura de custos

Salários e benefícios dos funcionários

A partir do quarto trimestre de 2023, a First Busey Corporation registrou despesas totais de pessoal de US $ 237,4 milhões.

Categoria de despesa	Valor ($)
Salários da base	US $ 168,3 milhões
Benefícios de saúde	US $ 42,6 milhões
Contribuições de aposentadoria	US $ 26,5 milhões

Manutenção de tecnologia e infraestrutura

As despesas totais de infraestrutura de tecnologia para 2023 foram de US $ 53,2 milhões.

• Manutenção de hardware de TI: US $ 18,7 milhões
• Licenciamento de software: US $ 22,5 milhões
• Sistemas de segurança cibernética: US $ 12 milhões

Despesas de operação de ramificação

Os custos operacionais relacionados à filial totalizaram US $ 89,6 milhões em 2023.

Tipo de despesa de ramificação	Valor ($)
Aluguel e utilitários	US $ 42,3 milhões
Manutenção	US $ 23,7 milhões
Equipamento	US $ 23,6 milhões

Custos de conformidade regulatória

As despesas relacionadas à conformidade totalizaram US $ 34,8 milhões em 2023.

• Serviços legais e de auditoria: US $ 22,5 milhões
• Relatórios regulatórios: US $ 7,3 milhões
• Treinamento de conformidade: US $ 5 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 41,5 milhões.

Canal de marketing	Valor ($)
Marketing digital	US $ 16,8 milhões
Publicidade tradicional	US $ 14,2 milhões
Campanhas de aquisição de clientes	US $ 10,5 milhões

First Busey Corporation (BUSE) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos e investimentos

Para o ano fiscal de 2023, informou a First Busey Corporation US $ 361,8 milhões na receita de juros líquidos. A quebra dos ativos geradores de juros inclui:

Categoria de ativos	Valor total
Empréstimos totais	US $ 8,76 bilhões
Títulos de investimento	US $ 1,24 bilhão
Rendimento médio em empréstimos	6.12%

Serviços baseados em taxas

Receita de taxa para a First Busey Corporation em 2023 totalizou US $ 132,4 milhões, com a seguinte quebra de serviço:

• Encargos de serviço em contas de depósito: US $ 42,1 milhões
• Renda de intercâmbio: US $ 38,6 milhões
• Outras taxas de serviço: US $ 51,7 milhões

Gerenciamento de patrimônio e taxas de consultoria

Receitas de gestão de patrimônio para 2023 alcançaram US $ 47,3 milhões, com:

Categoria de serviço	Receita
Ativos sob gestão	US $ 4,2 bilhões
Taxa de taxa de consultoria média	1.12%

Receitas de originação hipotecária

A renda relacionada à hipoteca para 2023 foi US $ 22,7 milhões, com:

• Empréstimos hipotecários totais: US $ 387 milhões
• Taxa de originação média: 0,59%

Serviços de Gerenciamento do Tesouro

Serviços de gerenciamento de tesouro gerados US $ 18,5 milhões em receita para 2023, com:

Tipo de serviço	Base de clientes
Gerenciamento de caixa corporativo	1.247 clientes comerciais
Taxas totais de gerenciamento do tesouro	US $ 18,5 milhões

First Busey Corporation (BUSE) - Canvas Business Model: Value Propositions

First Busey Corporation delivers premier, full-service commercial and retail banking, which forms the foundation of its revenue generation.

Net interest income, the core earning from lending operations, was reported at $155.1 million for the third quarter of 2025, slightly below analyst estimates of $155.9 million, but showing an 88% year-on-year growth. Over the last five years, this lending focus has been significant, with net interest income making up 71.4% of the company's total revenue. The commercial focus is clear, as Commercial Loans represent 80% of the total loan portfolio. The company posted total revenue of $196.3 million for the third quarter of 2025.

Metric	Value (Q3 2025)	Context
Net Interest Income	$155.1 million	Core lending revenue for the quarter
Total Revenue	$196.3 million	In line with Wall Street estimates for Q3 2025
Net Interest Margin	3.6%	Beat analyst estimates of 3.5% for Q3 2025
Tangible Book Value per Common Share	$19.69	As of September 30, 2025
Total Assets	$18.19 billion	As of September 30, 2025

You get an integrated platform that combines banking with wealth management and payment solutions. This means clients don't have to go to separate firms for different needs.

• Wealth management services hold $14.10 billion in assets under care as of the second quarter of 2025.
• Payment technology solutions are delivered through the FirsTech, Inc. subsidiary.
• Treasury management services revenue surged 132.2% year-over-year in Q2 2025, partly due to acquisition integration.

The localized service model emphasizes regional leadership autonomy, which is supported by its structure. The bank holding company is headquartered in Leawood, Kansas, while the main bank subsidiary is headquartered in Champaign, Illinois. This structure supports a service model rooted in local communities, tracing its history back to 1868.

The geographic footprint has been enhanced, particularly following the 2025 acquisition of CrossFirst Bankshares, which increased assets to $20 billion, deposits to $17 billion, and loans to $15 billion. As of the second quarter of 2025, the combined entity operates 78 locations spanning 10 states. The operational footprint covers Illinois, Missouri, Florida, and Indiana.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Relationships

You're looking at how First Busey Corporation keeps its clients engaged, and honestly, it looks like they are leaning hard into a dual approach: high-touch service for the big money and scalable digital for everyone else. They are trying to feel local while operating on a much larger footprint now, especially after the recent acquisitions.

Dedicated relationship managers for commercial clients

While I don't have a specific headcount for dedicated relationship managers as of late 2025, the focus on commercial services is clear from the revenue side. Income from treasury management services, which directly relates to commercial client activity, increased by 132.2% compared to the second quarter of 2024, largely due to the addition of CrossFirst commercial services. This growth suggests a significant scaling or integration effort for commercial relationship management.

High-touch, personalized service for wealth management clients

The wealth management division is a core relationship driver, ending the second quarter of 2025 with $14.10 billion in assets under care. This is up from $13.02 billion at the end of the second quarter of 2024. The firm also noted that wealth management fees increased by 5.4% compared to Q2 2024. This sustained growth in Assets Under Care points to successful client retention and acquisition within that high-touch segment.

Community bank feel with large-bank capabilities

First Busey Corporation is clearly operating at a larger scale now, with combined total assets of approximately $20 billion, $17 billion in total deposits, and $14 billion in total loans mentioned post-integration. Yet, they maintain a focus on service quality that earns recognition. For instance, in 2025, Forbes named First Busey Corporation among America's Best Banks and a Best-in-State Bank, specifically citing rankings on customer service. Furthermore, in 2024, they achieved a Net Promoter Score (NPS) of 62.4, which is well above the industry average of 18. They serve over 250,000 individuals across their business lines.

Here's a snapshot of the scale and service quality metrics we have for late 2025:

Metric Category	Specific Data Point	Value/Amount	Date/Period
Scale of Operations	Total Assets (approximate post-integration)	$20 billion	Mid-2025 context
Wealth Management	Assets Under Care (AUC)	$14.10 billion	End of Q2 2025
Customer Base Size	Individuals Served	Over 250,000	2024 context
Service Quality	Net Promoter Score (NPS)	62.4	2024
Service Quality	Customer Satisfaction Score (CSAT)	9.3 out of 10	2024
Reach	Banking Centers Spanning States	78 locations across 10 states	Q2 2025

Digital self-service options for retail customers

The emphasis on digital is validated by the 2025 Forbes recognition for the ease of digital services. While First Busey Corporation specific adoption rates aren't public, the broader market context shows this is where retail customers are. As of 2025, a significant majority, 77 percent, of consumers prefer to manage their bank accounts through a mobile app or a computer. Nationally, over 83% of U.S. adults have used digital banking services as of 2025. This means the expectation for robust digital self-service is high, and First Busey Corporation is being recognized for meeting that need.

The firm's digital focus includes:

• Mobile app usage is a primary channel for many consumers.
• Recognition for ease of digital services in 2025 rankings.
• General U.S. digital banking usage at over 83% of adults in 2025.
• Millennials, a key demographic, show 80 percent preference for digital banking.

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday

First Busey Corporation (BUSE) - Canvas Business Model: Channels

You're looking at how First Busey Corporation gets its services-from traditional deposits to cutting-edge payments-into the hands of its customers as of late 2025. The channel strategy is clearly a hybrid, balancing a physical footprint with significant digital investment, especially following the March 1, 2025, acquisition of CrossFirst Bankshares, Inc..

The physical presence is anchored by a network of 78 full-service locations spanning 10 states, a number solidified after the CrossFirst merger. This physical network supports the core Banking division, which reported net interest income of $153.2 million in the second quarter of 2025.

Digital and mobile banking platforms are essential for modern service delivery. First Busey Corporation emphasizes continuous technological enhancements, aligning with industry shifts toward digital ecosystems. The FirsTech subsidiary specifically provides payment technology solutions, including online and mobile bill payments, which are key digital channels for business clients.

For specialized services, the channels shift to direct engagement. The Wealth Management division, which ended the second quarter of 2025 with $14.10 billion in assets under care, relies on its direct sales force and advisory teams to deliver fiduciary, estate planning, and asset management services. The commercial banking segment also leverages its direct sales force for lending and treasury management solutions.

Here's a look at the scale of the key channel components based on the latest reported figures from the second and third quarters of 2025:

Channel Component / Segment	Key Metric	Latest Reported Value (2025)
Physical Network (Banking Centers)	Total Full-Service Locations	78
Wealth Management (Direct Sales Channel)	Assets Under Care (AUC)	$14.10 billion (as of Q2 2025)
FirsTech (Payment Processing Network)	Contextual Annual Payments Processed	$12 billion (Contextual)
Banking Division (Core Channel)	Net Interest Income	$153.2 million (Q2 2025)
FirsTech/Other (Noninterest Income Channel)	Adjusted Noninterest Income	$38.9 million (Q2 2025)
Overall Operation	Net Income	$57.1 million (Q3 2025)

The digital and mobile platforms support the entire client base, offering services like electronic bill payment and merchant services through FirsTech. FirsTech itself expanded its physical processing channel in 2025 by opening a Lockbox capture facility in Leawood, Kansas, to better serve the western United States.

The channels are designed to feed into the overall revenue structure. For instance, wealth management fees showed a year-over-year increase of 11.7% compared to the first quarter of 2024. The combined structure aims for efficiency; the adjusted efficiency ratio for the second quarter of 2025 was 55.3%.

You can see the channel mix reflected in the income sources:

• Physical/Lending: Drives Net Interest Income, which was $153.2 million in Q2 2025.
• Digital/Payment Tech: Contributes to Adjusted Noninterest Income, reported at $38.9 million in Q2 2025.
• Direct Sales/Advisory: Supports Wealth Management fees, which grew 5.4% over Q2 2024.

Finance: draft 13-week cash view by Friday.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Segments

First Busey Corporation serves a diversified set of clients across its banking, wealth management, and payment technology divisions. As of September 30, 2025, First Busey Corporation was an $18.19 billion financial holding company.

The core customer groups are segmented by their primary service needs:

• Commercial and small-to-midsize business clients
• Retail consumers across a 10-state footprint
• High-net-worth individuals and families needing wealth management
• Corporate and government entities utilizing FirsTech payment solutions

The scale of the business, particularly following the CrossFirst Bank merger, supports this broad customer base. The combined Busey Bank is positioned to serve clients from 77 locations across 10 states.

The financial scale associated with the Wealth Management and FirsTech segments provides concrete data points for these customer groups. For context, over the last five years, net interest income made up 71.4% of total revenue, meaning fee-based services like wealth management and payments accounted for the remaining portion.

Customer Segment	Key Metric	Latest Reported Value (2025)
High-net-worth individuals and families (Wealth Management)	Assets Under Care (AUC)	$14.10 billion (End of Q2 2025)
Corporate and government entities (FirsTech Payment Solutions)	Payments Processed Annually	$12 Billion
Retail consumers and Commercial clients (Banking Footprint)	Post-Merger Banking Locations	77 locations across 10 states

The Wealth Management division specifically caters to individuals, businesses, and foundations, offering asset management, investment, brokerage, fiduciary, philanthropic advisory, tax preparation, and farm management services.

FirsTech, Inc., the wholly-owned subsidiary, focuses on the financial technology needs of small and medium-sized businesses, highly regulated enterprise industries, and financial institutions. FirsTech's service offerings include:

• Online, mobile, and voice-recognition bill payments
• Money and data movement
• Merchant services
• Direct debit services
• Lockbox remittance processing
• Walk-in payments at retail agents

The growth in wealth management fees shows direct engagement with this segment; wealth management fees increased by 5.4% compared to the second quarter of 2024. Conversely, payment technology solutions revenue saw a slight decrease compared to the fourth quarter of 2024.

First Busey Corporation (BUSE) - Canvas Business Model: Cost Structure

The cost structure for First Busey Corporation is heavily influenced by funding costs and the integration of the recent CrossFirst acquisition.

Interest expense on deposits is a primary cost component, with the cost of funds for deposits in the third quarter of 2025 reported at 2.15%. This reflects a strategic optimization, as the total deposit cost of funds decreased from 2.21% during the second quarter of 2025.

Noninterest expenses represent a significant portion of operating costs. Total noninterest expense for the second quarter of 2025 was $127.8 million. This figure includes costs associated with the integration of the acquired entity. To better understand the core operating costs, the adjusted noninterest expense-which excludes acquisition and restructuring expenses and amortization of intangible assets-was $106.6 million in the second quarter of 2025.

You're looking at the expense base that supports the combined footprint. Personnel costs are tied to supporting the operations across the expanded network, which now includes 78 locations spanning 10 states following the CrossFirst merger. These costs cover the staff supporting the core banking operations as well as specialized business lines like wealth management and FirsTech, Inc. payment technology solutions.

The integration of CrossFirst Bankshares has introduced specific, one-time costs to the structure. Management had projected pre-tax merger related costs associated with the transaction to total $75.3 million, with $42.1 million recognized at the time of close. Furthermore, the acquisition added an estimated $81.8 million of finite-lived intangible assets, which are being amortized; for example, amortization was $2.4 million in the second quarter of 2025.

The cost structure is being actively managed for efficiency gains, primarily through expected synergies from the merger. Targeted annual pre-tax expense synergies resulting from the CrossFirst acquisition remain on track at $25.0 million. The realization schedule anticipates 50% of these identified synergies to be realized in 2025, with the full 100% expected in 2026.

Here's a look at the reported noninterest expense components for recent periods, showing the impact of the merger activity:

Metric	Q2 2025 Amount (in thousands)	Q3 2025 Amount (in thousands)
Total Noninterest Expense	$127,833	Not specified
Adjusted Noninterest Expense (Excl. Merger/Amortization)	$106,600	$108,300
Amortization of Intangible Assets (Q2 only)	$1,500 (vs Q1 2025)	Not specified

The ongoing expense management strategy also involves optimizing the funding mix, which impacts the interest expense side of the structure. The company has been executing on strategies to reduce high-cost deposits, which contributed positively to the net interest margin in Q3 2025.

Key cost drivers and related figures include:

• Targeted Annual Pre-Tax Expense Synergies: $25.0 million
• Synergy Realization Expected in 2025: 50%
• Total Locations Post-Merger: 78
• Q2 2025 Total Noninterest Expense: $127.8 million
• Q3 2025 Cost of Funds (Deposits): 2.15%

First Busey Corporation (BUSE) - Canvas Business Model: Revenue Streams

First Busey Corporation generates revenue primarily through its core banking operations, which is the interest earned on its assets, supplemented by a growing portfolio of fee-based services across its segments.

The primary driver remains Net Interest Income (NII), which was reported at $153.2 million in Q2 2025. This is the foundation of the revenue model, earned by charging higher rates on loans than paid on deposits. For context on overall profitability, the GAAP Net Income for the third quarter of 2025 was $57.1 million.

Fee-based businesses provide revenue diversification, with wealth management and payment technology solutions being key contributors to noninterest income. Here's a look at the components of noninterest income from the first quarter of 2025, which gives a clear picture of the fee structure:

Revenue Component	Amount (Q1 2025, in millions)	Notes
Wealth Management Fees	$17.364	Part of the fee-based businesses
Fees for Customer Services	$8.128	Includes deposit and treasury management
Payment Technology Solutions (FirsTech)	$5.073	Income from electronic payments, merchant services, etc.
Total Noninterest Income (Reported Q1 2025)	$21.2	Excluding securities gains/losses

You see the direct revenue from the Wealth Management division, which ended Q2 2025 with $14.10 billion in assets under care. The payment technology solutions revenue comes from FirsTech, Inc., which handles services like bill payments and merchant processing for businesses and financial institutions.

The revenue streams are clearly segmented across the business operations:

• Net Interest Income (NII), which was $153.2 million in Q2 2025.
• Noninterest income from wealth management fees, totaling $17.364 million in Q1 2025.
• Fees for customer services, including deposit and treasury management, which totaled $8.128 million in Q1 2025.
• Payment technology solutions revenue via FirsTech, Inc., which was $5.073 million in Q1 2025.
• The overall profitability metric, Q3 2025 GAAP Net Income, was $57.1 million.

For the third quarter of 2025, First Busey Corporation reported total noninterest income of $41.198 million, showing the fee-based segment's contribution alongside the core NII.