First Busey Corporation (BUSE): Business Model Canvas [Jan-2025 Mise à jour]

First Busey Corporation (BUSE) est une puissance financière dynamique, naviguant stratégiquement dans le paysage complexe des banques via un modèle commercial innovant et complet. En mélangeant de manière transparente les principes traditionnels de la banque communautaire avec des solutions numériques de pointe, cette institution basée en Illinois a conçu une approche unique qui sert divers segments de clientèle - des petites entreprises locales aux individus à haute nette services financiers personnalisés et avancement technologique. Plongez dans le plan complexe qui entraîne le succès remarquable de Buse et découvrez comment ils redéfinissent les services bancaires régionaux au 21e siècle.

First Busey Corporation (BUSE) - Modèle d'entreprise: partenariats clés

Partenariats stratégiques avec les entreprises locales et régionales

First Busey Corporation maintient des partenariats stratégiques avec les entreprises locales de l'Illinois, de l'Indiana et du Missouri. En 2024, la société a établi des relations collaboratives avec environ 350 entités commerciales locales.

Catégorie de partenariat	Nombre de partenariats	Couverture géographique
Réseaux de petites entreprises	187	Illinois, Indiana, Missouri
Entreprises commerciales régionales	163	Région du Midwest

Collaboration avec des sociétés fintech pour les solutions bancaires numériques

First Busey Corporation s'est activement engagée avec les partenaires fintech pour améliorer les capacités de la banque numérique.

• Partenaires d'intégration des paiements numériques: 7
• Collaborateurs de la technologie des banques mobiles: 4
• Fournisseurs de solutions de cybersécurité: 3

Relations avec les assurances et les fournisseurs de services d'investissement

Type de fournisseur de services	Nombre de partenariats	Services offerts
Compagnies d'assurance	12	Vie, propriété, assurance victime
Sociétés de gestion des investissements	8	Gestion de la patrimoine, planification de la retraite

Réseau de banques communautaires et d'institutions financières

Le réseau de First Busey Corporation comprend plusieurs partenariats bancaires communautaires.

Type de partenariat	Partenariats totaux	Valeur totale de l'actif
Collaborations de banque communautaire	22	3,2 milliards de dollars
Réseaux d'institutions financières régionales	15	2,7 milliards de dollars

First Busey Corporation (BUSE) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

First Busey Corporation exploite 131 centres bancaires dans l'Illinois, l'Indiana et le Missouri à partir de 2023. Les actifs totaux déclarés à 21,2 milliards de dollars au quatrième trimestre 2023. Le revenu net des intérêts a atteint 351,2 millions de dollars pour l'exercice 2023.

Catégorie de service bancaire	Volume total (2023)
Comptes chèques	3,4 milliards de dollars
Comptes d'épargne	2,9 milliards de dollars
Dépôts bancaires d'entreprise	4,7 milliards de dollars

Gestion de la patrimoine et avis financier

Le segment de la gestion de patrimoine a géré 8,6 milliards de dollars d'actifs sous gestion en 2023.

• Revenus totaux de gestion de la patrimoine: 87,3 millions de dollars
• Nombre de conseillers financiers: 124
• Taille moyenne du portefeuille des clients: 3,2 millions de dollars

Prêts hypothécaires et financement immobilier

Portfolio de prêts hypothécaires d'une valeur de 1,6 milliard de dollars en 2023.

Type hypothécaire	Volume total
Hypothèques résidentielles	1,2 milliard de dollars
Prêts immobiliers commerciaux	412 millions de dollars

Développement de la plate-forme bancaire numérique

Les transactions bancaires numériques ont augmenté de 42% en 2023.

• Utilisateurs de la banque mobile: 276 000
• Utilisateurs bancaires en ligne: 412 000
• Volume de transaction numérique: 3,8 milliards de dollars

Gestion des risques et surveillance de la conformité

Budget du Département de la conformité: 22,4 millions de dollars en 2023.

Zone de conformité	Surveillance des mesures
Anti-blanchiment	12 400 transactions examinées
Représentation réglementaire	Taux de soumission à temps 98,7%

First Busey Corporation (BUSE) - Modèle d'entreprise: Ressources clés

Professionnels bancaires expérimentés et équipe de gestion

Au 31 décembre 2023, First Busey Corporation a employé 1 497 associés équivalents à temps plein.

Poste de direction	Nom	Mandat
Président et chef de la direction	Van W. Dukeman	12 ans et plus
Directeur financier	Michael D. Boyle	Plus de 7 ans

Infrastructure technologique robuste

L'investissement technologique pour 2023 était de 24,7 millions de dollars.

• Plateformes bancaires numériques
• Systèmes de cybersécurité
• Infrastructure de cloud computing

Réseau de succursale étendue

Au quatrième trimestre 2023, First Busey Corporation a fonctionné:

État	Nombre de branches
Illinois	132
Missouri	26
Indiana	15
Floride	8

Solides réserves de capital et stabilité financière

Mesures financières au 31 décembre 2023:

• Actif total: 8,99 milliards de dollars
• Total des capitaux propres des actionnaires: 1,03 milliard de dollars
• Ratio de niveau 1 (CET1) commun: 12,45%

Données clients et systèmes de gestion des relations

Investissement de gestion de la relation client pour 2023: 5,2 millions de dollars

Métrique client	Valeur 2023
Comptes clients totaux	285,000
Utilisateurs de la banque en ligne	167,000
Utilisateurs de la banque mobile	112,000

First Busey Corporation (BUSE) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les particuliers et les entreprises

Au quatrième trimestre 2023, First Busey Corporation propose des solutions bancaires personnalisées avec les mesures financières suivantes:

Produit bancaire	Valeur totale du portefeuille	Segment de clientèle moyen
Banque personnelle	3,2 milliards de dollars	Individus âgés de 25 à 55 ans
Banque d'affaires	1,8 milliard de dollars	Petites et moyennes entreprises

Expertise du marché local et approche axée sur la communauté

First Busey Corporation fonctionne dans:

• Illinois: 102 lieux bancaires
• Missouri: 23 lieux bancaires
• Indiana: 15 lieux bancaires
• Couverture totale du marché: 140 emplacements

Services financiers complets sous une seule plateforme

Les offres de services comprennent:

• Comptes chèques: 87 500 comptes actifs
• Comptes d'épargne: 62 300 comptes actifs
• Services d'investissement: 1,45 milliard de dollars d'actifs gérés
• Prêt hypothécaire: portefeuille de prêts de 620 millions de dollars

Taux d'intérêt concurrentiels et produits financiers

Type de produit	Taux d'intérêt	Comparaison du marché
Économies personnelles	3.25%	0,25% au-dessus de la moyenne régionale
Prêts commerciaux	6.75%	0,50% inférieur à la moyenne régionale

Expériences de banque numérique et physique pratique

Métriques bancaires numériques pour 2023:

• Utilisateurs de la banque mobile: 145 000
• Transactions bancaires en ligne: 3,2 millions par mois
• Taux de satisfaction de la plate-forme bancaire numérique: 92%

First Busey Corporation (BUSE) - Modèle d'entreprise: relations clients

Modèle bancaire basé sur les relations

First Busey Corporation maintient une approche bancaire basée sur les relations avec 213 000 clients bancaires au total au quatrième trimestre 2023. La stratégie relationnelle de la clientèle de la banque se concentre sur des solutions financières personnalisées sur plusieurs segments.

Segment de clientèle	Total des clients	Valeur de relation moyenne
Banque personnelle	157,000	$24,500
Banque d'affaires	56,000	$87,300

Gestionnaires de relations dédiés pour les clients commerciaux

First Busey fournit 87 gestionnaires de relations dédiés au service des clients commerciaux sur les marchés de l'Illinois, de l'Indiana et du Missouri.

• Portfolio de clients commerciaux moyens: 64 clients actifs par gestionnaire de relations
• Couverture verticale de l'industrie spécialisée
• Services de conseil financier personnalisés

Service client personnalisé

First Busey Corporation exploite 132 centres bancaires avec Capacités d'interaction du client étendues.

Canal de service	Temps de réponse moyen	Taux de satisfaction client
Branché	12 minutes	92%
Support téléphonique	3,5 minutes	88%

Prise en charge des banques numériques et mobiles

Les plates-formes bancaires numériques desservent 143 000 utilisateurs actifs en ligne et des banques mobiles à partir de 2023.

• Téléchargements d'applications bancaires mobiles: 98 000
• Volume de transactions en ligne: 4,2 millions de transactions mensuelles
• Taux d'ouverture du compte numérique: 37% des nouveaux comptes

Engagement communautaire et création de relations locales

First Busey Corporation a investi 1,2 million de dollars dans des initiatives locales de développement communautaire en 2023.

Zone d'engagement communautaire	Montant d'investissement	Impact local
Parrainages locaux	$380,000	127 événements communautaires
Subventions éducatives	$450,000	82 récipiendaires des bourses
Soutien aux petites entreprises	$370,000	46 programmes d'entrepreneuriat

First Busey Corporation (BUSE) - Modèle d'entreprise: canaux

Réseau de succursale physique

En 2024, First Busey Corporation exploite 141 sites bancaires dans l'Illinois, l'Indiana et le Missouri.

État	Nombre de branches
Illinois	102
Indiana	24
Missouri	15

Plateforme bancaire en ligne

La plate-forme bancaire numérique de First Busey dessert environ 145 000 utilisateurs bancaires en ligne actifs au T2 2023.

• Utilisateurs bancaires numériques actifs mensuels moyens: 124 500
• Volume des transactions numériques: 3,2 millions de transactions mensuelles

Application bancaire mobile

L'application bancaire mobile compte 98 000 utilisateurs mensuels actifs en 2024.

Plate-forme	Télécharger des statistiques
Apple App Store	42 500 téléchargements
Google Play Store	55 500 téléchargements

Réseau ATM

First Busey Corporation maintient 189 emplacements ATM dans ses régions opérationnelles.

• Total des transactions ATM par mois: 275 000
• Transactions de réseau ATM gratuit: 185 000
• Transactions ATM hors réseau: 90 000

Centres d'appels de service client

La banque exploite deux centres d'appels de service à la clientèle principaux qui gèrent 52 000 interactions client tous les mois.

Métriques du centre d'appel	2024 données
Durée d'appel moyenne	8,3 minutes
Premier taux de résolution d'appel	76%
Temps d'attente moyen	4,2 minutes

First Busey Corporation (BUSE) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, First Busey Corporation dessert environ 12 500 petites et moyennes entreprises de l'Illinois, de l'Indiana et du Missouri.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Commerces de détail	4,750	$385,000
Services professionnels	3,250	$475,000
Fabrication	2,500	$625,000
Entreprises technologiques	2,000	$510,000

Clients bancaires de détail individuels

First Busey Corporation dessert 152 300 clients de la banque de détail individuels au 31 décembre 2023.

• Distribution de l'âge:
  • 18-35 ans: 35%
  • 36-55 ans: 42%
  • Plus de 56 ans: 23%
• Solde de dépôt moyen: 24 750 $
• Utilisateurs de la banque numérique: 68% de la base client totale

Individus à haute nette

La banque gère 875 millions de dollars d'actifs de gestion de patrimoine pour les clients à haute teneur.

Segment de richesse	Nombre de clients	Actifs moyens sous gestion
1 M $ - 5 M $	1,850	2,3 millions de dollars
5 M $ - 10 M $	425	6,7 millions de dollars
10 M $ +	175	15,4 millions de dollars

Clients commerciaux locaux et régionaux

First Busey Corporation dessert 3 750 clients commerciaux avec un portefeuille total de prêts commerciaux de 2,6 milliards de dollars en 2023.

• Prêts immobiliers commerciaux: 1,2 milliard de dollars
• Commercial & Prêts industriels: 1,4 milliard de dollars
• Valeur de la relation commerciale moyenne: 695 000 $

Entreprises agricoles et liées à l'agriculture

La banque soutient 2 300 clients agricoles avec un portefeuille de prêts agricoles spécialisé de 450 millions de dollars.

Segment agricole	Nombre de clients	Portefeuille de prêts
Agriculture des cultures	1,250	210 millions de dollars
Bétail	450	125 millions de dollars
Services agricoles	600	115 millions de dollars

First Busey Corporation (BUSE) - Modèle d'entreprise: Structure des coûts

Salaires et avantages sociaux des employés

Au quatrième trimestre 2023, First Busey Corporation a déclaré des dépenses totales de personnel de 237,4 millions de dollars.

Catégorie de dépenses	Montant ($)
Salaires de base	168,3 millions de dollars
Avantages sociaux	42,6 millions de dollars
Contributions à la retraite	26,5 millions de dollars

Maintenance de technologie et d'infrastructure

Les dépenses totales d'infrastructure technologique pour 2023 étaient de 53,2 millions de dollars.

• Maintenance du matériel informatique: 18,7 millions de dollars
• Licence de logiciel: 22,5 millions de dollars
• Systèmes de cybersécurité: 12 millions de dollars

Dépenses de fonctionnement de la succursale

Les coûts d'exploitation liés aux succursales ont totalisé 89,6 millions de dollars en 2023.

Type de dépenses de branche	Montant ($)
Loyer et services publics	42,3 millions de dollars
Entretien	23,7 millions de dollars
Équipement	23,6 millions de dollars

Coûts de conformité réglementaire

Les dépenses liées à la conformité s'élevaient à 34,8 millions de dollars en 2023.

• Services juridiques et d'audit: 22,5 millions de dollars
• Représentation réglementaire: 7,3 millions de dollars
• Formation en conformité: 5 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 41,5 millions de dollars.

Canal de marketing	Montant ($)
Marketing numérique	16,8 millions de dollars
Publicité traditionnelle	14,2 millions de dollars
Campagnes d'acquisition de clients	10,5 millions de dollars

First Busey Corporation (BUSE) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et des investissements

Pour l'exercice 2023, First Busey Corporation a rapporté 361,8 millions de dollars dans le revenu des intérêts nets. La ventilation des actifs générateurs d'intérêts comprend:

Catégorie d'actifs	Valeur totale
Prêts totaux	8,76 milliards de dollars
Titres d'investissement	1,24 milliard de dollars
Rendement moyen sur les prêts	6.12%

Services basés sur les frais

Les revenus de frais pour First Busey Corporation en 2023 ont totalisé 132,4 millions de dollars, avec la ventilation du service suivante:

• Frais de service sur les comptes de dépôt: 42,1 millions de dollars
• Revenu d'échange: 38,6 millions de dollars
• Autres frais de service: 51,7 millions de dollars

Frais de gestion de la patrimoine et de consultation

Les revenus de gestion de la patrimoine pour 2023 ont atteint 47,3 millions de dollars, avec:

Catégorie de service	Revenu
Actifs sous gestion	4,2 milliards de dollars
Taux de frais de conseil moyen	1.12%

Revenus d'origine hypothécaire

Le revenu lié à des hypothèques pour 2023 était 22,7 millions de dollars, avec:

• Les prêts hypothécaires totaux sont originaires: 387 millions de dollars
• Frais de création moyenne: 0,59%

Services de gestion du Trésor

Services de gestion du Trésor générés 18,5 millions de dollars en revenus pour 2023, avec:

Type de service	Clientèle
Gestion des espèces d'entreprises	1 247 clients commerciaux
Frais totaux de gestion du Trésor	18,5 millions de dollars

First Busey Corporation (BUSE) - Canvas Business Model: Value Propositions

First Busey Corporation delivers premier, full-service commercial and retail banking, which forms the foundation of its revenue generation.

Net interest income, the core earning from lending operations, was reported at $155.1 million for the third quarter of 2025, slightly below analyst estimates of $155.9 million, but showing an 88% year-on-year growth. Over the last five years, this lending focus has been significant, with net interest income making up 71.4% of the company's total revenue. The commercial focus is clear, as Commercial Loans represent 80% of the total loan portfolio. The company posted total revenue of $196.3 million for the third quarter of 2025.

Metric	Value (Q3 2025)	Context
Net Interest Income	$155.1 million	Core lending revenue for the quarter
Total Revenue	$196.3 million	In line with Wall Street estimates for Q3 2025
Net Interest Margin	3.6%	Beat analyst estimates of 3.5% for Q3 2025
Tangible Book Value per Common Share	$19.69	As of September 30, 2025
Total Assets	$18.19 billion	As of September 30, 2025

You get an integrated platform that combines banking with wealth management and payment solutions. This means clients don't have to go to separate firms for different needs.

• Wealth management services hold $14.10 billion in assets under care as of the second quarter of 2025.
• Payment technology solutions are delivered through the FirsTech, Inc. subsidiary.
• Treasury management services revenue surged 132.2% year-over-year in Q2 2025, partly due to acquisition integration.

The localized service model emphasizes regional leadership autonomy, which is supported by its structure. The bank holding company is headquartered in Leawood, Kansas, while the main bank subsidiary is headquartered in Champaign, Illinois. This structure supports a service model rooted in local communities, tracing its history back to 1868.

The geographic footprint has been enhanced, particularly following the 2025 acquisition of CrossFirst Bankshares, which increased assets to $20 billion, deposits to $17 billion, and loans to $15 billion. As of the second quarter of 2025, the combined entity operates 78 locations spanning 10 states. The operational footprint covers Illinois, Missouri, Florida, and Indiana.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Relationships

You're looking at how First Busey Corporation keeps its clients engaged, and honestly, it looks like they are leaning hard into a dual approach: high-touch service for the big money and scalable digital for everyone else. They are trying to feel local while operating on a much larger footprint now, especially after the recent acquisitions.

Dedicated relationship managers for commercial clients

While I don't have a specific headcount for dedicated relationship managers as of late 2025, the focus on commercial services is clear from the revenue side. Income from treasury management services, which directly relates to commercial client activity, increased by 132.2% compared to the second quarter of 2024, largely due to the addition of CrossFirst commercial services. This growth suggests a significant scaling or integration effort for commercial relationship management.

High-touch, personalized service for wealth management clients

The wealth management division is a core relationship driver, ending the second quarter of 2025 with $14.10 billion in assets under care. This is up from $13.02 billion at the end of the second quarter of 2024. The firm also noted that wealth management fees increased by 5.4% compared to Q2 2024. This sustained growth in Assets Under Care points to successful client retention and acquisition within that high-touch segment.

Community bank feel with large-bank capabilities

First Busey Corporation is clearly operating at a larger scale now, with combined total assets of approximately $20 billion, $17 billion in total deposits, and $14 billion in total loans mentioned post-integration. Yet, they maintain a focus on service quality that earns recognition. For instance, in 2025, Forbes named First Busey Corporation among America's Best Banks and a Best-in-State Bank, specifically citing rankings on customer service. Furthermore, in 2024, they achieved a Net Promoter Score (NPS) of 62.4, which is well above the industry average of 18. They serve over 250,000 individuals across their business lines.

Here's a snapshot of the scale and service quality metrics we have for late 2025:

Metric Category	Specific Data Point	Value/Amount	Date/Period
Scale of Operations	Total Assets (approximate post-integration)	$20 billion	Mid-2025 context
Wealth Management	Assets Under Care (AUC)	$14.10 billion	End of Q2 2025
Customer Base Size	Individuals Served	Over 250,000	2024 context
Service Quality	Net Promoter Score (NPS)	62.4	2024
Service Quality	Customer Satisfaction Score (CSAT)	9.3 out of 10	2024
Reach	Banking Centers Spanning States	78 locations across 10 states	Q2 2025

Digital self-service options for retail customers

The emphasis on digital is validated by the 2025 Forbes recognition for the ease of digital services. While First Busey Corporation specific adoption rates aren't public, the broader market context shows this is where retail customers are. As of 2025, a significant majority, 77 percent, of consumers prefer to manage their bank accounts through a mobile app or a computer. Nationally, over 83% of U.S. adults have used digital banking services as of 2025. This means the expectation for robust digital self-service is high, and First Busey Corporation is being recognized for meeting that need.

The firm's digital focus includes:

• Mobile app usage is a primary channel for many consumers.
• Recognition for ease of digital services in 2025 rankings.
• General U.S. digital banking usage at over 83% of adults in 2025.
• Millennials, a key demographic, show 80 percent preference for digital banking.

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday

First Busey Corporation (BUSE) - Canvas Business Model: Channels

You're looking at how First Busey Corporation gets its services-from traditional deposits to cutting-edge payments-into the hands of its customers as of late 2025. The channel strategy is clearly a hybrid, balancing a physical footprint with significant digital investment, especially following the March 1, 2025, acquisition of CrossFirst Bankshares, Inc..

The physical presence is anchored by a network of 78 full-service locations spanning 10 states, a number solidified after the CrossFirst merger. This physical network supports the core Banking division, which reported net interest income of $153.2 million in the second quarter of 2025.

Digital and mobile banking platforms are essential for modern service delivery. First Busey Corporation emphasizes continuous technological enhancements, aligning with industry shifts toward digital ecosystems. The FirsTech subsidiary specifically provides payment technology solutions, including online and mobile bill payments, which are key digital channels for business clients.

For specialized services, the channels shift to direct engagement. The Wealth Management division, which ended the second quarter of 2025 with $14.10 billion in assets under care, relies on its direct sales force and advisory teams to deliver fiduciary, estate planning, and asset management services. The commercial banking segment also leverages its direct sales force for lending and treasury management solutions.

Here's a look at the scale of the key channel components based on the latest reported figures from the second and third quarters of 2025:

Channel Component / Segment	Key Metric	Latest Reported Value (2025)
Physical Network (Banking Centers)	Total Full-Service Locations	78
Wealth Management (Direct Sales Channel)	Assets Under Care (AUC)	$14.10 billion (as of Q2 2025)
FirsTech (Payment Processing Network)	Contextual Annual Payments Processed	$12 billion (Contextual)
Banking Division (Core Channel)	Net Interest Income	$153.2 million (Q2 2025)
FirsTech/Other (Noninterest Income Channel)	Adjusted Noninterest Income	$38.9 million (Q2 2025)
Overall Operation	Net Income	$57.1 million (Q3 2025)

The digital and mobile platforms support the entire client base, offering services like electronic bill payment and merchant services through FirsTech. FirsTech itself expanded its physical processing channel in 2025 by opening a Lockbox capture facility in Leawood, Kansas, to better serve the western United States.

The channels are designed to feed into the overall revenue structure. For instance, wealth management fees showed a year-over-year increase of 11.7% compared to the first quarter of 2024. The combined structure aims for efficiency; the adjusted efficiency ratio for the second quarter of 2025 was 55.3%.

You can see the channel mix reflected in the income sources:

• Physical/Lending: Drives Net Interest Income, which was $153.2 million in Q2 2025.
• Digital/Payment Tech: Contributes to Adjusted Noninterest Income, reported at $38.9 million in Q2 2025.
• Direct Sales/Advisory: Supports Wealth Management fees, which grew 5.4% over Q2 2024.

Finance: draft 13-week cash view by Friday.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Segments

First Busey Corporation serves a diversified set of clients across its banking, wealth management, and payment technology divisions. As of September 30, 2025, First Busey Corporation was an $18.19 billion financial holding company.

The core customer groups are segmented by their primary service needs:

• Commercial and small-to-midsize business clients
• Retail consumers across a 10-state footprint
• High-net-worth individuals and families needing wealth management
• Corporate and government entities utilizing FirsTech payment solutions

The scale of the business, particularly following the CrossFirst Bank merger, supports this broad customer base. The combined Busey Bank is positioned to serve clients from 77 locations across 10 states.

The financial scale associated with the Wealth Management and FirsTech segments provides concrete data points for these customer groups. For context, over the last five years, net interest income made up 71.4% of total revenue, meaning fee-based services like wealth management and payments accounted for the remaining portion.

Customer Segment	Key Metric	Latest Reported Value (2025)
High-net-worth individuals and families (Wealth Management)	Assets Under Care (AUC)	$14.10 billion (End of Q2 2025)
Corporate and government entities (FirsTech Payment Solutions)	Payments Processed Annually	$12 Billion
Retail consumers and Commercial clients (Banking Footprint)	Post-Merger Banking Locations	77 locations across 10 states

The Wealth Management division specifically caters to individuals, businesses, and foundations, offering asset management, investment, brokerage, fiduciary, philanthropic advisory, tax preparation, and farm management services.

FirsTech, Inc., the wholly-owned subsidiary, focuses on the financial technology needs of small and medium-sized businesses, highly regulated enterprise industries, and financial institutions. FirsTech's service offerings include:

• Online, mobile, and voice-recognition bill payments
• Money and data movement
• Merchant services
• Direct debit services
• Lockbox remittance processing
• Walk-in payments at retail agents

The growth in wealth management fees shows direct engagement with this segment; wealth management fees increased by 5.4% compared to the second quarter of 2024. Conversely, payment technology solutions revenue saw a slight decrease compared to the fourth quarter of 2024.

First Busey Corporation (BUSE) - Canvas Business Model: Cost Structure

The cost structure for First Busey Corporation is heavily influenced by funding costs and the integration of the recent CrossFirst acquisition.

Interest expense on deposits is a primary cost component, with the cost of funds for deposits in the third quarter of 2025 reported at 2.15%. This reflects a strategic optimization, as the total deposit cost of funds decreased from 2.21% during the second quarter of 2025.

Noninterest expenses represent a significant portion of operating costs. Total noninterest expense for the second quarter of 2025 was $127.8 million. This figure includes costs associated with the integration of the acquired entity. To better understand the core operating costs, the adjusted noninterest expense-which excludes acquisition and restructuring expenses and amortization of intangible assets-was $106.6 million in the second quarter of 2025.

You're looking at the expense base that supports the combined footprint. Personnel costs are tied to supporting the operations across the expanded network, which now includes 78 locations spanning 10 states following the CrossFirst merger. These costs cover the staff supporting the core banking operations as well as specialized business lines like wealth management and FirsTech, Inc. payment technology solutions.

The integration of CrossFirst Bankshares has introduced specific, one-time costs to the structure. Management had projected pre-tax merger related costs associated with the transaction to total $75.3 million, with $42.1 million recognized at the time of close. Furthermore, the acquisition added an estimated $81.8 million of finite-lived intangible assets, which are being amortized; for example, amortization was $2.4 million in the second quarter of 2025.

The cost structure is being actively managed for efficiency gains, primarily through expected synergies from the merger. Targeted annual pre-tax expense synergies resulting from the CrossFirst acquisition remain on track at $25.0 million. The realization schedule anticipates 50% of these identified synergies to be realized in 2025, with the full 100% expected in 2026.

Here's a look at the reported noninterest expense components for recent periods, showing the impact of the merger activity:

Metric	Q2 2025 Amount (in thousands)	Q3 2025 Amount (in thousands)
Total Noninterest Expense	$127,833	Not specified
Adjusted Noninterest Expense (Excl. Merger/Amortization)	$106,600	$108,300
Amortization of Intangible Assets (Q2 only)	$1,500 (vs Q1 2025)	Not specified

The ongoing expense management strategy also involves optimizing the funding mix, which impacts the interest expense side of the structure. The company has been executing on strategies to reduce high-cost deposits, which contributed positively to the net interest margin in Q3 2025.

Key cost drivers and related figures include:

• Targeted Annual Pre-Tax Expense Synergies: $25.0 million
• Synergy Realization Expected in 2025: 50%
• Total Locations Post-Merger: 78
• Q2 2025 Total Noninterest Expense: $127.8 million
• Q3 2025 Cost of Funds (Deposits): 2.15%

First Busey Corporation (BUSE) - Canvas Business Model: Revenue Streams

First Busey Corporation generates revenue primarily through its core banking operations, which is the interest earned on its assets, supplemented by a growing portfolio of fee-based services across its segments.

The primary driver remains Net Interest Income (NII), which was reported at $153.2 million in Q2 2025. This is the foundation of the revenue model, earned by charging higher rates on loans than paid on deposits. For context on overall profitability, the GAAP Net Income for the third quarter of 2025 was $57.1 million.

Fee-based businesses provide revenue diversification, with wealth management and payment technology solutions being key contributors to noninterest income. Here's a look at the components of noninterest income from the first quarter of 2025, which gives a clear picture of the fee structure:

Revenue Component	Amount (Q1 2025, in millions)	Notes
Wealth Management Fees	$17.364	Part of the fee-based businesses
Fees for Customer Services	$8.128	Includes deposit and treasury management
Payment Technology Solutions (FirsTech)	$5.073	Income from electronic payments, merchant services, etc.
Total Noninterest Income (Reported Q1 2025)	$21.2	Excluding securities gains/losses

You see the direct revenue from the Wealth Management division, which ended Q2 2025 with $14.10 billion in assets under care. The payment technology solutions revenue comes from FirsTech, Inc., which handles services like bill payments and merchant processing for businesses and financial institutions.

The revenue streams are clearly segmented across the business operations:

• Net Interest Income (NII), which was $153.2 million in Q2 2025.
• Noninterest income from wealth management fees, totaling $17.364 million in Q1 2025.
• Fees for customer services, including deposit and treasury management, which totaled $8.128 million in Q1 2025.
• Payment technology solutions revenue via FirsTech, Inc., which was $5.073 million in Q1 2025.
• The overall profitability metric, Q3 2025 GAAP Net Income, was $57.1 million.

For the third quarter of 2025, First Busey Corporation reported total noninterest income of $41.198 million, showing the fee-based segment's contribution alongside the core NII.