First Busey Corporation (BUSE): Business Model Canvas

First Busey Corporation (BUSE) gilt als dynamisches Finanzunternehmen, das sich mithilfe eines innovativen und umfassenden Geschäftsmodells strategisch durch die komplexe Bankenlandschaft bewegt. Durch die nahtlose Verbindung traditioneller Community-Banking-Prinzipien mit modernsten digitalen Lösungen hat diese in Illinois ansässige Institution einen einzigartigen Ansatz entwickelt, der verschiedene Kundensegmente bedient – ​​von lokalen Kleinunternehmen bis hin zu vermögenden Privatpersonen – und gleichzeitig ein fokussiertes Engagement für personalisierte Finanzdienstleistungen und technologischen Fortschritt beibehält. Tauchen Sie ein in die komplizierte Blaupause, die den bemerkenswerten Erfolg von BUSE ausmacht, und entdecken Sie, wie sie das Regionalbankwesen im 21. Jahrhundert neu definieren.

First Busey Corporation (BUSE) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit lokalen und regionalen Unternehmen

Die First Busey Corporation unterhält strategische Partnerschaften mit lokalen Unternehmen in Illinois, Indiana und Missouri. Seit 2024 hat das Unternehmen Kooperationsbeziehungen mit etwa 350 lokalen Unternehmen aufgebaut.

Kategorie „Partnerschaft“.	Anzahl der Partnerschaften	Geografische Abdeckung
Netzwerke für kleine Unternehmen	187	Illinois, Indiana, Missouri
Regionale Handelsunternehmen	163	Region Mittlerer Westen

Zusammenarbeit mit Fintech-Unternehmen für digitale Banking-Lösungen

Die First Busey Corporation arbeitet aktiv mit Fintech-Partnern zusammen, um die Möglichkeiten des digitalen Bankings zu verbessern.

• Partner für die Integration digitaler Zahlungen: 7
• Mitarbeiter der Mobile-Banking-Technologie: 4
• Anbieter von Cybersicherheitslösungen: 3

Beziehungen zu Versicherungs- und Investmentdienstleistern

Dienstanbietertyp	Anzahl der Partnerschaften	Angebotene Dienstleistungen
Versicherungsunternehmen	12	Lebens-, Sach- und Unfallversicherung
Investment-Management-Firmen	8	Vermögensverwaltung, Altersvorsorge

Netzwerk von Gemeinschaftsbanken und Finanzinstituten

Das Netzwerk der First Busey Corporation umfasst mehrere Community-Banking-Partnerschaften.

Partnerschaftstyp	Gesamtzahl der Partnerschaften	Gesamtvermögenswert
Gemeinschaftsbank-Kooperationen	22	3,2 Milliarden US-Dollar
Regionale Netzwerke von Finanzinstituten	15	2,7 Milliarden US-Dollar

First Busey Corporation (BUSE) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Die First Busey Corporation betreibt ab 2023 131 Bankzentren in Illinois, Indiana und Missouri. Die Gesamtaktiva beliefen sich im vierten Quartal 2023 auf 21,2 Milliarden US-Dollar. Der Nettozinsertrag erreichte im Geschäftsjahr 2023 351,2 Millionen US-Dollar.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Girokonten	3,4 Milliarden US-Dollar
Sparkonten	2,9 Milliarden US-Dollar
Geschäftsbankeinlagen	4,7 Milliarden US-Dollar

Vermögensverwaltung und Finanzberatung

Das Segment Vermögensverwaltung verwaltete im Jahr 2023 ein verwaltetes Vermögen von 8,6 Milliarden US-Dollar.

• Gesamtertrag aus der Vermögensverwaltung: 87,3 Millionen US-Dollar
• Anzahl Finanzberater: 124
• Durchschnittliche Größe des Kundenportfolios: 3,2 Millionen US-Dollar

Hypothekendarlehen und Immobilienfinanzierung

Hypothekarkreditportfolio im Wert von 1,6 Milliarden US-Dollar im Jahr 2023.

Hypothekentyp	Gesamtvolumen
Wohnhypotheken	1,2 Milliarden US-Dollar
Gewerbliche Immobilienkredite	412 Millionen Dollar

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen stiegen im Jahr 2023 um 42 %.

• Mobile-Banking-Nutzer: 276.000
• Online-Banking-Nutzer: 412.000
• Digitales Transaktionsvolumen: 3,8 Milliarden US-Dollar

Risikomanagement und Compliance-Überwachung

Budget der Compliance-Abteilung: 22,4 Millionen US-Dollar im Jahr 2023.

Compliance-Bereich	Überwachungsmetriken
Bekämpfung der Geldwäsche	12.400 Transaktionen überprüft
Regulatorische Berichterstattung	98,7 % Pünktlichkeitsquote

First Busey Corporation (BUSE) – Geschäftsmodell: Schlüsselressourcen

Erfahrene Bankfachleute und Managementteam

Zum 31. Dezember 2023 beschäftigte die First Busey Corporation 1.497 Mitarbeiter auf Vollzeitbasis.

Führungsposition	Name	Amtszeit
Präsident und CEO	Van W. Dukeman	12+ Jahre
Finanzvorstand	Michael D. Boyle	7+ Jahre

Robuste Technologieinfrastruktur

Die Technologieinvestitionen für 2023 beliefen sich auf 24,7 Millionen US-Dollar.

• Digitale Banking-Plattformen
• Cybersicherheitssysteme
• Cloud-Computing-Infrastruktur

Umfangreiches Filialnetz

Ab dem vierten Quartal 2023 betrieb die First Busey Corporation:

Staat	Anzahl der Filialen
Illinois	132
Missouri	26
Indiana	15
Florida	8

Starke Kapitalreserven und finanzielle Stabilität

Finanzkennzahlen zum 31. Dezember 2023:

• Gesamtvermögen: 8,99 Milliarden US-Dollar
• Gesamteigenkapital: 1,03 Milliarden US-Dollar
• Common Equity Tier 1 (CET1)-Quote: 12,45 %

Kundendaten- und Beziehungsmanagementsysteme

Investitionen in das Kundenbeziehungsmanagement für 2023: 5,2 Millionen US-Dollar

Kundenmetrik	Wert 2023
Gesamtzahl der Kundenkonten	285,000
Online-Banking-Nutzer	167,000
Mobile-Banking-Benutzer	112,000

First Busey Corporation (BUSE) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Privatpersonen und Unternehmen

Ab dem vierten Quartal 2023 bietet First Busey Corporation personalisierte Banklösungen mit den folgenden Finanzkennzahlen an:

Bankprodukt	Gesamtwert des Portfolios	Durchschnittliches Kundensegment
Persönliches Banking	3,2 Milliarden US-Dollar	Personen im Alter von 25–55 Jahren
Geschäftsbanking	1,8 Milliarden US-Dollar	Kleine bis mittlere Unternehmen

Lokale Marktexpertise und gemeinschaftsorientierter Ansatz

First Busey Corporation ist tätig in:

• Illinois: 102 Bankstandorte
• Missouri: 23 Bankstandorte
• Indiana: 15 Bankstandorte
• Gesamtmarktabdeckung: 140 Standorte

Umfassende Finanzdienstleistungen unter einer Plattform

Zu den Serviceangeboten gehören:

• Girokonten: 87.500 aktive Konten
• Sparkonten: 62.300 aktive Konten
• Investmentdienstleistungen: 1,45 Milliarden US-Dollar verwaltetes Vermögen
• Hypothekendarlehen: Kreditportfolio in Höhe von 620 Millionen US-Dollar

Wettbewerbsfähige Zinssätze und Finanzprodukte

Produkttyp	Zinssatz	Marktvergleich
Persönliche Ersparnisse	3.25%	0,25 % über dem regionalen Durchschnitt
Geschäftskredite	6.75%	0,50 % unter dem regionalen Durchschnitt

Bequeme digitale und physische Banking-Erlebnisse

Digital-Banking-Kennzahlen für 2023:

• Mobile-Banking-Nutzer: 145.000
• Online-Banking-Transaktionen: 3,2 Millionen monatlich
• Zufriedenheitsrate der digitalen Banking-Plattform: 92 %

First Busey Corporation (BUSE) – Geschäftsmodell: Kundenbeziehungen

Beziehungsbasiertes Bankmodell

Die First Busey Corporation verfolgt einen beziehungsbasierten Bankansatz mit insgesamt 213.000 Bankkunden (Stand: 4. Quartal 2023). Die Kundenbeziehungsstrategie der Bank konzentriert sich auf personalisierte Finanzlösungen über mehrere Segmente hinweg.

Kundensegment	Gesamtzahl der Kunden	Durchschnittlicher Beziehungswert
Persönliches Banking	157,000	$24,500
Geschäftsbanking	56,000	$87,300

Dedizierte Kundenbetreuer für Geschäftskunden

First Busey stellt 87 engagierte Kundenbetreuer zur Verfügung, die Geschäftskunden in den Märkten Illinois, Indiana und Missouri betreuen.

• Durchschnittlicher Geschäftskundenbestand: 64 aktive Kunden pro Kundenbetreuer
• Spezialisierte Branchenabdeckung
• Maßgeschneiderte Finanzberatungsdienstleistungen

Persönlicher Kundenservice

Die First Busey Corporation betreibt 132 Bankzentren mit erweiterte Möglichkeiten zur Kundeninteraktion.

Servicekanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
In der Filiale	12 Minuten	92%
Telefonsupport	3,5 Minuten	88%

Unterstützung für digitales und mobiles Banking

Digitale Banking-Plattformen bedienen ab 2023 143.000 aktive Online- und Mobile-Banking-Nutzer.

• Downloads von Mobile-Banking-Apps: 98.000
• Online-Transaktionsvolumen: 4,2 Millionen monatliche Transaktionen
• Eröffnungsrate digitaler Konten: 37 % der Neukonten

Engagement in der Gemeinschaft und Aufbau lokaler Beziehungen

Die First Busey Corporation investierte im Jahr 2023 1,2 Millionen US-Dollar in lokale Gemeindeentwicklungsinitiativen.

Community-Engagement-Bereich	Investitionsbetrag	Lokale Auswirkungen
Lokale Sponsorings	$380,000	127 Community-Events
Bildungsstipendien	$450,000	82 Stipendiaten
Unterstützung für kleine Unternehmen	$370,000	46 Unternehmerprogramme

First Busey Corporation (BUSE) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Ab 2024 betreibt die First Busey Corporation 141 Bankstandorte in Illinois, Indiana und Missouri.

Staat	Anzahl der Filialen
Illinois	102
Indiana	24
Missouri	15

Online-Banking-Plattform

Die digitale Banking-Plattform von First Busey bedient ab dem vierten Quartal 2023 rund 145.000 aktive Online-Banking-Nutzer.

• Durchschnittliche monatlich aktive Digital-Banking-Nutzer: 124.500
• Digitales Transaktionsvolumen: 3,2 Millionen monatliche Transaktionen

Mobile-Banking-Anwendung

Die Mobile-Banking-App hat im Jahr 2024 98.000 aktive monatliche Nutzer.

Plattform	Statistiken herunterladen
Apple App Store	42.500 Downloads
Google Play Store	55.500 Downloads

ATM-Netzwerk

Die First Busey Corporation unterhält in ihren Betriebsregionen 189 Geldautomatenstandorte.

• Gesamtzahl der Geldautomatentransaktionen pro Monat: 275.000
• Kostenlose Transaktionen im Geldautomatennetzwerk: 185.000
• Transaktionen an Geldautomaten außerhalb des Netzwerks: 90.000

Kundendienst-Callcenter

Die Bank betreibt zwei primäre Kundenservice-Callcenter, die monatlich 52.000 Kundeninteraktionen abwickeln.

Callcenter-Kennzahlen	Daten für 2024
Durchschnittliche Anrufdauer	8,3 Minuten
Lösungsrate beim ersten Anruf	76%
Durchschnittliche Wartezeit	4,2 Minuten

First Busey Corporation (BUSE) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 beliefert die First Busey Corporation etwa 12.500 kleine und mittlere Unternehmen in Illinois, Indiana und Missouri.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Einzelhandelsunternehmen	4,750	$385,000
Professionelle Dienstleistungen	3,250	$475,000
Herstellung	2,500	$625,000
Technologieunternehmen	2,000	$510,000

Privatkunden im Privatkundengeschäft

Die First Busey Corporation betreute zum 31. Dezember 2023 152.300 private Privatkunden.

• Altersverteilung:
  • 18-35 Jahre: 35 %
  • 36-55 Jahre: 42 %
  • 56+ Jahre: 23 %
• Durchschnittlicher Einzahlungssaldo: 24.750 $
• Nutzer des digitalen Bankings: 68 % des gesamten Kundenstamms

Vermögende Privatpersonen

Die Bank verwaltet 875 Millionen US-Dollar an Vermögensverwaltungsvermögen für vermögende Kunden.

Vermögenssegment	Anzahl der Kunden	Durchschnittliches verwaltetes Vermögen
1 Mio. $ – 5 Mio. $	1,850	2,3 Millionen US-Dollar
5 bis 10 Millionen US-Dollar	425	6,7 Millionen US-Dollar
10 Mio. USD+	175	15,4 Millionen US-Dollar

Lokale und regionale Gewerbekunden

Die First Busey Corporation betreut 3.750 gewerbliche Kunden mit einem gesamten gewerblichen Kreditportfolio von 2,6 Milliarden US-Dollar (Stand 2023).

• Gewerbliche Immobilienkredite: 1,2 Milliarden US-Dollar
• Kommerziell & Industriekredite: 1,4 Milliarden US-Dollar
• Durchschnittlicher Wert einer Geschäftsbeziehung: 695.000 US-Dollar

Landwirtschaftliche und landwirtschaftsnahe Unternehmen

Die Bank unterstützt 2.300 landwirtschaftliche Kunden mit einem spezialisierten Agrarkreditportfolio von 450 Millionen US-Dollar.

Agrarsegment	Anzahl der Kunden	Kreditportfolio
Pflanzenbau	1,250	210 Millionen Dollar
Vieh	450	125 Millionen Dollar
Landwirtschaftliche Dienstleistungen	600	115 Millionen Dollar

First Busey Corporation (BUSE) – Geschäftsmodell: Kostenstruktur

Gehälter und Leistungen der Mitarbeiter

Im vierten Quartal 2023 meldete die First Busey Corporation einen Personalaufwand von insgesamt 237,4 Millionen US-Dollar.

Ausgabenkategorie	Betrag ($)
Grundgehälter	168,3 Millionen US-Dollar
Gesundheitsleistungen	42,6 Millionen US-Dollar
Altersvorsorgebeiträge	26,5 Millionen US-Dollar

Wartung von Technologie und Infrastruktur

Die Gesamtausgaben für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf 53,2 Millionen US-Dollar.

• Wartung der IT-Hardware: 18,7 Millionen US-Dollar
• Softwarelizenzierung: 22,5 Millionen US-Dollar
• Cybersicherheitssysteme: 12 Millionen US-Dollar

Betriebskosten der Filiale

Die filialbezogenen Betriebskosten beliefen sich im Jahr 2023 auf insgesamt 89,6 Millionen US-Dollar.

Filialausgabentyp	Betrag ($)
Miete und Nebenkosten	42,3 Millionen US-Dollar
Wartung	23,7 Millionen US-Dollar
Ausrüstung	23,6 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Ausgaben beliefen sich im Jahr 2023 auf 34,8 Millionen US-Dollar.

• Rechts- und Prüfungsdienstleistungen: 22,5 Millionen US-Dollar
• Regulatorische Berichterstattung: 7,3 Millionen US-Dollar
• Compliance-Schulung: 5 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 41,5 Millionen US-Dollar.

Marketingkanal	Betrag ($)
Digitales Marketing	16,8 Millionen US-Dollar
Traditionelle Werbung	14,2 Millionen US-Dollar
Kampagnen zur Kundengewinnung	10,5 Millionen Dollar

First Busey Corporation (BUSE) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Krediten und Investitionen

Für das Geschäftsjahr 2023 berichtete First Busey Corporation 361,8 Millionen US-Dollar im Zinsüberschuss. Die Aufteilung der zinsgenerierenden Vermögenswerte umfasst:

Asset-Kategorie	Gesamtwert
Gesamtkredite	8,76 Milliarden US-Dollar
Anlagewertpapiere	1,24 Milliarden US-Dollar
Durchschnittliche Kreditrendite	6.12%

Kostenpflichtige Dienste

Die Gebühreneinnahmen der First Busey Corporation beliefen sich im Jahr 2023 auf insgesamt 132,4 Millionen US-Dollar, mit folgender Serviceaufschlüsselung:

• Servicegebühren für Einlagenkonten: 42,1 Millionen US-Dollar
• Interchange-Einnahmen: 38,6 Millionen US-Dollar
• Sonstige Servicegebühren: 51,7 Millionen US-Dollar

Vermögensverwaltungs- und Beratungsgebühren

Die Erträge aus der Vermögensverwaltung für 2023 wurden erreicht 47,3 Millionen US-Dollar, mit:

Servicekategorie	Einnahmen
Verwaltetes Vermögen	4,2 Milliarden US-Dollar
Durchschnittlicher Beratungsgebührensatz	1.12%

Einnahmen aus der Hypothekenvergabe

Hypothekenbezogene Einkünfte für 2023 betrugen 22,7 Millionen US-Dollar, mit:

• Insgesamt aufgenommene Hypothekendarlehen: 387 Millionen US-Dollar
• Durchschnittliche Emissionsgebühr: 0,59 %

Treasury-Management-Dienstleistungen

Treasury-Management-Dienstleistungen generiert 18,5 Millionen US-Dollar Umsatz für 2023, mit:

Servicetyp	Kundenstamm
Unternehmens-Cash-Management	1.247 Geschäftskunden
Gesamte Gebühren für die Treasury-Verwaltung	18,5 Millionen US-Dollar

First Busey Corporation (BUSE) - Canvas Business Model: Value Propositions

First Busey Corporation delivers premier, full-service commercial and retail banking, which forms the foundation of its revenue generation.

Net interest income, the core earning from lending operations, was reported at $155.1 million for the third quarter of 2025, slightly below analyst estimates of $155.9 million, but showing an 88% year-on-year growth. Over the last five years, this lending focus has been significant, with net interest income making up 71.4% of the company's total revenue. The commercial focus is clear, as Commercial Loans represent 80% of the total loan portfolio. The company posted total revenue of $196.3 million for the third quarter of 2025.

Metric	Value (Q3 2025)	Context
Net Interest Income	$155.1 million	Core lending revenue for the quarter
Total Revenue	$196.3 million	In line with Wall Street estimates for Q3 2025
Net Interest Margin	3.6%	Beat analyst estimates of 3.5% for Q3 2025
Tangible Book Value per Common Share	$19.69	As of September 30, 2025
Total Assets	$18.19 billion	As of September 30, 2025

You get an integrated platform that combines banking with wealth management and payment solutions. This means clients don't have to go to separate firms for different needs.

• Wealth management services hold $14.10 billion in assets under care as of the second quarter of 2025.
• Payment technology solutions are delivered through the FirsTech, Inc. subsidiary.
• Treasury management services revenue surged 132.2% year-over-year in Q2 2025, partly due to acquisition integration.

The localized service model emphasizes regional leadership autonomy, which is supported by its structure. The bank holding company is headquartered in Leawood, Kansas, while the main bank subsidiary is headquartered in Champaign, Illinois. This structure supports a service model rooted in local communities, tracing its history back to 1868.

The geographic footprint has been enhanced, particularly following the 2025 acquisition of CrossFirst Bankshares, which increased assets to $20 billion, deposits to $17 billion, and loans to $15 billion. As of the second quarter of 2025, the combined entity operates 78 locations spanning 10 states. The operational footprint covers Illinois, Missouri, Florida, and Indiana.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Relationships

You're looking at how First Busey Corporation keeps its clients engaged, and honestly, it looks like they are leaning hard into a dual approach: high-touch service for the big money and scalable digital for everyone else. They are trying to feel local while operating on a much larger footprint now, especially after the recent acquisitions.

Dedicated relationship managers for commercial clients

While I don't have a specific headcount for dedicated relationship managers as of late 2025, the focus on commercial services is clear from the revenue side. Income from treasury management services, which directly relates to commercial client activity, increased by 132.2% compared to the second quarter of 2024, largely due to the addition of CrossFirst commercial services. This growth suggests a significant scaling or integration effort for commercial relationship management.

High-touch, personalized service for wealth management clients

The wealth management division is a core relationship driver, ending the second quarter of 2025 with $14.10 billion in assets under care. This is up from $13.02 billion at the end of the second quarter of 2024. The firm also noted that wealth management fees increased by 5.4% compared to Q2 2024. This sustained growth in Assets Under Care points to successful client retention and acquisition within that high-touch segment.

Community bank feel with large-bank capabilities

First Busey Corporation is clearly operating at a larger scale now, with combined total assets of approximately $20 billion, $17 billion in total deposits, and $14 billion in total loans mentioned post-integration. Yet, they maintain a focus on service quality that earns recognition. For instance, in 2025, Forbes named First Busey Corporation among America's Best Banks and a Best-in-State Bank, specifically citing rankings on customer service. Furthermore, in 2024, they achieved a Net Promoter Score (NPS) of 62.4, which is well above the industry average of 18. They serve over 250,000 individuals across their business lines.

Here's a snapshot of the scale and service quality metrics we have for late 2025:

Metric Category	Specific Data Point	Value/Amount	Date/Period
Scale of Operations	Total Assets (approximate post-integration)	$20 billion	Mid-2025 context
Wealth Management	Assets Under Care (AUC)	$14.10 billion	End of Q2 2025
Customer Base Size	Individuals Served	Over 250,000	2024 context
Service Quality	Net Promoter Score (NPS)	62.4	2024
Service Quality	Customer Satisfaction Score (CSAT)	9.3 out of 10	2024
Reach	Banking Centers Spanning States	78 locations across 10 states	Q2 2025

Digital self-service options for retail customers

The emphasis on digital is validated by the 2025 Forbes recognition for the ease of digital services. While First Busey Corporation specific adoption rates aren't public, the broader market context shows this is where retail customers are. As of 2025, a significant majority, 77 percent, of consumers prefer to manage their bank accounts through a mobile app or a computer. Nationally, over 83% of U.S. adults have used digital banking services as of 2025. This means the expectation for robust digital self-service is high, and First Busey Corporation is being recognized for meeting that need.

The firm's digital focus includes:

• Mobile app usage is a primary channel for many consumers.
• Recognition for ease of digital services in 2025 rankings.
• General U.S. digital banking usage at over 83% of adults in 2025.
• Millennials, a key demographic, show 80 percent preference for digital banking.

If onboarding takes 14+ days, churn risk rises.

Finance: draft 13-week cash view by Friday

First Busey Corporation (BUSE) - Canvas Business Model: Channels

You're looking at how First Busey Corporation gets its services-from traditional deposits to cutting-edge payments-into the hands of its customers as of late 2025. The channel strategy is clearly a hybrid, balancing a physical footprint with significant digital investment, especially following the March 1, 2025, acquisition of CrossFirst Bankshares, Inc..

The physical presence is anchored by a network of 78 full-service locations spanning 10 states, a number solidified after the CrossFirst merger. This physical network supports the core Banking division, which reported net interest income of $153.2 million in the second quarter of 2025.

Digital and mobile banking platforms are essential for modern service delivery. First Busey Corporation emphasizes continuous technological enhancements, aligning with industry shifts toward digital ecosystems. The FirsTech subsidiary specifically provides payment technology solutions, including online and mobile bill payments, which are key digital channels for business clients.

For specialized services, the channels shift to direct engagement. The Wealth Management division, which ended the second quarter of 2025 with $14.10 billion in assets under care, relies on its direct sales force and advisory teams to deliver fiduciary, estate planning, and asset management services. The commercial banking segment also leverages its direct sales force for lending and treasury management solutions.

Here's a look at the scale of the key channel components based on the latest reported figures from the second and third quarters of 2025:

Channel Component / Segment	Key Metric	Latest Reported Value (2025)
Physical Network (Banking Centers)	Total Full-Service Locations	78
Wealth Management (Direct Sales Channel)	Assets Under Care (AUC)	$14.10 billion (as of Q2 2025)
FirsTech (Payment Processing Network)	Contextual Annual Payments Processed	$12 billion (Contextual)
Banking Division (Core Channel)	Net Interest Income	$153.2 million (Q2 2025)
FirsTech/Other (Noninterest Income Channel)	Adjusted Noninterest Income	$38.9 million (Q2 2025)
Overall Operation	Net Income	$57.1 million (Q3 2025)

The digital and mobile platforms support the entire client base, offering services like electronic bill payment and merchant services through FirsTech. FirsTech itself expanded its physical processing channel in 2025 by opening a Lockbox capture facility in Leawood, Kansas, to better serve the western United States.

The channels are designed to feed into the overall revenue structure. For instance, wealth management fees showed a year-over-year increase of 11.7% compared to the first quarter of 2024. The combined structure aims for efficiency; the adjusted efficiency ratio for the second quarter of 2025 was 55.3%.

You can see the channel mix reflected in the income sources:

• Physical/Lending: Drives Net Interest Income, which was $153.2 million in Q2 2025.
• Digital/Payment Tech: Contributes to Adjusted Noninterest Income, reported at $38.9 million in Q2 2025.
• Direct Sales/Advisory: Supports Wealth Management fees, which grew 5.4% over Q2 2024.

Finance: draft 13-week cash view by Friday.

First Busey Corporation (BUSE) - Canvas Business Model: Customer Segments

First Busey Corporation serves a diversified set of clients across its banking, wealth management, and payment technology divisions. As of September 30, 2025, First Busey Corporation was an $18.19 billion financial holding company.

The core customer groups are segmented by their primary service needs:

• Commercial and small-to-midsize business clients
• Retail consumers across a 10-state footprint
• High-net-worth individuals and families needing wealth management
• Corporate and government entities utilizing FirsTech payment solutions

The scale of the business, particularly following the CrossFirst Bank merger, supports this broad customer base. The combined Busey Bank is positioned to serve clients from 77 locations across 10 states.

The financial scale associated with the Wealth Management and FirsTech segments provides concrete data points for these customer groups. For context, over the last five years, net interest income made up 71.4% of total revenue, meaning fee-based services like wealth management and payments accounted for the remaining portion.

Customer Segment	Key Metric	Latest Reported Value (2025)
High-net-worth individuals and families (Wealth Management)	Assets Under Care (AUC)	$14.10 billion (End of Q2 2025)
Corporate and government entities (FirsTech Payment Solutions)	Payments Processed Annually	$12 Billion
Retail consumers and Commercial clients (Banking Footprint)	Post-Merger Banking Locations	77 locations across 10 states

The Wealth Management division specifically caters to individuals, businesses, and foundations, offering asset management, investment, brokerage, fiduciary, philanthropic advisory, tax preparation, and farm management services.

FirsTech, Inc., the wholly-owned subsidiary, focuses on the financial technology needs of small and medium-sized businesses, highly regulated enterprise industries, and financial institutions. FirsTech's service offerings include:

• Online, mobile, and voice-recognition bill payments
• Money and data movement
• Merchant services
• Direct debit services
• Lockbox remittance processing
• Walk-in payments at retail agents

The growth in wealth management fees shows direct engagement with this segment; wealth management fees increased by 5.4% compared to the second quarter of 2024. Conversely, payment technology solutions revenue saw a slight decrease compared to the fourth quarter of 2024.

First Busey Corporation (BUSE) - Canvas Business Model: Cost Structure

The cost structure for First Busey Corporation is heavily influenced by funding costs and the integration of the recent CrossFirst acquisition.

Interest expense on deposits is a primary cost component, with the cost of funds for deposits in the third quarter of 2025 reported at 2.15%. This reflects a strategic optimization, as the total deposit cost of funds decreased from 2.21% during the second quarter of 2025.

Noninterest expenses represent a significant portion of operating costs. Total noninterest expense for the second quarter of 2025 was $127.8 million. This figure includes costs associated with the integration of the acquired entity. To better understand the core operating costs, the adjusted noninterest expense-which excludes acquisition and restructuring expenses and amortization of intangible assets-was $106.6 million in the second quarter of 2025.

You're looking at the expense base that supports the combined footprint. Personnel costs are tied to supporting the operations across the expanded network, which now includes 78 locations spanning 10 states following the CrossFirst merger. These costs cover the staff supporting the core banking operations as well as specialized business lines like wealth management and FirsTech, Inc. payment technology solutions.

The integration of CrossFirst Bankshares has introduced specific, one-time costs to the structure. Management had projected pre-tax merger related costs associated with the transaction to total $75.3 million, with $42.1 million recognized at the time of close. Furthermore, the acquisition added an estimated $81.8 million of finite-lived intangible assets, which are being amortized; for example, amortization was $2.4 million in the second quarter of 2025.

The cost structure is being actively managed for efficiency gains, primarily through expected synergies from the merger. Targeted annual pre-tax expense synergies resulting from the CrossFirst acquisition remain on track at $25.0 million. The realization schedule anticipates 50% of these identified synergies to be realized in 2025, with the full 100% expected in 2026.

Here's a look at the reported noninterest expense components for recent periods, showing the impact of the merger activity:

Metric	Q2 2025 Amount (in thousands)	Q3 2025 Amount (in thousands)
Total Noninterest Expense	$127,833	Not specified
Adjusted Noninterest Expense (Excl. Merger/Amortization)	$106,600	$108,300
Amortization of Intangible Assets (Q2 only)	$1,500 (vs Q1 2025)	Not specified

The ongoing expense management strategy also involves optimizing the funding mix, which impacts the interest expense side of the structure. The company has been executing on strategies to reduce high-cost deposits, which contributed positively to the net interest margin in Q3 2025.

Key cost drivers and related figures include:

• Targeted Annual Pre-Tax Expense Synergies: $25.0 million
• Synergy Realization Expected in 2025: 50%
• Total Locations Post-Merger: 78
• Q2 2025 Total Noninterest Expense: $127.8 million
• Q3 2025 Cost of Funds (Deposits): 2.15%

First Busey Corporation (BUSE) - Canvas Business Model: Revenue Streams

First Busey Corporation generates revenue primarily through its core banking operations, which is the interest earned on its assets, supplemented by a growing portfolio of fee-based services across its segments.

The primary driver remains Net Interest Income (NII), which was reported at $153.2 million in Q2 2025. This is the foundation of the revenue model, earned by charging higher rates on loans than paid on deposits. For context on overall profitability, the GAAP Net Income for the third quarter of 2025 was $57.1 million.

Fee-based businesses provide revenue diversification, with wealth management and payment technology solutions being key contributors to noninterest income. Here's a look at the components of noninterest income from the first quarter of 2025, which gives a clear picture of the fee structure:

Revenue Component	Amount (Q1 2025, in millions)	Notes
Wealth Management Fees	$17.364	Part of the fee-based businesses
Fees for Customer Services	$8.128	Includes deposit and treasury management
Payment Technology Solutions (FirsTech)	$5.073	Income from electronic payments, merchant services, etc.
Total Noninterest Income (Reported Q1 2025)	$21.2	Excluding securities gains/losses

You see the direct revenue from the Wealth Management division, which ended Q2 2025 with $14.10 billion in assets under care. The payment technology solutions revenue comes from FirsTech, Inc., which handles services like bill payments and merchant processing for businesses and financial institutions.

The revenue streams are clearly segmented across the business operations:

• Net Interest Income (NII), which was $153.2 million in Q2 2025.
• Noninterest income from wealth management fees, totaling $17.364 million in Q1 2025.
• Fees for customer services, including deposit and treasury management, which totaled $8.128 million in Q1 2025.
• Payment technology solutions revenue via FirsTech, Inc., which was $5.073 million in Q1 2025.
• The overall profitability metric, Q3 2025 GAAP Net Income, was $57.1 million.

For the third quarter of 2025, First Busey Corporation reported total noninterest income of $41.198 million, showing the fee-based segment's contribution alongside the core NII.